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- 76 - EPISODE 68 - BUILDING YOUR E-COMMERCE MEDIA RELATIONS SKILLS + Interview w/ Sarah Karger
This week, Paisley will chat through Spotify’s recent platform changes in the podcasting space and what it means for PR + other trending audio news for ‘Industry Insights’. Then, she is joined by @sarahkarger to chat all things affiliate marketing! Sarah and Paisley will chat about:
🎙️Measuring the success of affiliate media relations efforts
🎙️How to keep up with the latest affiliate marketing trends to keep pitches relevant for the journalist’s needs
🎙️An outlook on the future of affiliate marketing
🎙️What’s trending in the commerce space outside of affiliates
🎙️Her publicist training program, Affiliate For Publicists
& more!About Sarah: In a past life however, Sarah Karger was an eCommerce director for a men’s accessory retailer, overseeing all aspects of our team's marketing efforts for the .com direct-to-consumer website, as well as the marketing for the wholesale side of the business. Running the marketing department during the formative years of her career, she oversaw everything from media relations to pay-per-click advertising to graphic design, email marketing... and you guessed it, affiliate marketing!
Today, Karger is full-time publicist and partner at Comm Oddities, Inc. a remote boutique public relations house based in Denver, Colorado. On the side, Karger is extremely passionate about helping educate and consult with brands and publicists about affiliate marketing and the significant role it plays in earned media. With one successful course out and due to popular demand for a second, Karger is launching a new course on how to get started managing performance based (aka affiliate focused) PR campaigns as part of your PR strategy.
In her free time, Karger is also a hobby farmer, regeneratively raising cows, chickens, pigs and bees.
Resources Mentioned Within The Episode:
PR Sharing Opps - https://www.facebook.com/groups/808530959549450 Substack: https://substack.com/@brycegruber Conference: https://www.affiliatesummit.com/ Lisa Bilyeu & Impact Theory: https://impacttheory.com/# & https://impacttheory.com/women-of-impact/Wed, 02 Aug 2023 - 33min - 75 - EPISODE 67 - BREAKING THROUGH IN TECH PR + Interview w/ Catherine Seeds
This week, Paisley will chat all about the rise of Threads, the girl dinner trend, as well as other Gen Z-led trends on the horizon as part of this week’s industry insights. Then, she is joined by @catherineseeds , President & CEO of Ketner Group to chat about all things Tech PR! Catherine will share her tips for:
👑Breaking through a cluttered Tech media landscape on behalf of your client
👑How to stay up-to-date on the latest industry news to provide informed POVs to clients
👑How to make your tech-focused pitch stand out within inboxes as AI and other tech trends dominate
👑Advice for anyone taking on a higher role within their organization
👑Ensuring that clients can be a leader within their niche & much more!About Catherine: Catherine Seeds is president and CEO of Ketner Group Communications, the go-to PR agency for retail tech companies. During her tenure, she has played a crucial role in every phase of the agency’s success, including overseeing two rebrands, ensuring steady year-over-year revenue growth and team expansion, opening the agency’s office in New York, and growing their remote team.
Wed, 26 Jul 2023 - 41min - 74 - EPISODE 66 - MICRO AGENCIES + Interview w/ Kristen Elworthy
This week, Paisley will discuss the @jonasbrothers @childrensplace campaign and the saturated @barbiethemovie buzz as part of "Industry Insights". Then, she is joined by @kgelworthy of @sevenhillscommunications to share all about her journey to starting a micro agency! Kristen will chat about her career journey in Marketing, Journalism, & PR, starting the conversation with clients about affiliate marketing, the importance of working with female-founded brands, & more!
About Kristen: Kristen is the Founder of Seven Hills Communications where she works with female-founded, mission-driven brands. She is also a graduate of Boston College.
Wed, 28 Jun 2023 - 32min - 73 - EPISODE 65 - DISRUPTING THE INFLUENCER MARKETING INDUSTRY + Interview w/ Alessandra Angelini
This week, Paisley will chat about some of the most effective social and earned media friendly campaigns she has seen recently for “Industry Insights.” Then, she is joined by 2022 Forbes 30 Under 30 recipient and Co-Founder of @influur, @alessandra_angelini, to chat about the current and future of influencer marketing! The CEO of the Sofia Vergara-backed company and former CNN journalist will share how industry norms have shifted as of 2023, how to make brand partnerships worthwhile for both the brand and creator, the future of sample seeding, and much more!
About: Alessandra Angelini is the CEO and co-founder of Influur, a Miami-based influencer marketing marketplace / app that makes it easy for creators to connect with brands and media. Prior to launching Influur with her three other co-founders, Alessandra was a former CNN journalist. Alessandra and her co-founders were named to Forbes 30 Under 30 in 2022.
About Influur: Influur is a leading influencer marketing marketplace / app that makes it easy for creators to connect with brands and media. (It currently has more than 4,000 creators and 1,000 brands.)
Influencers can use the app to find rates for certain gigs, reviews on companies and projects, analytics about the industry and open job opportunities. Some of their clients include Warner Music, Universal Music, Sony Music, Hard Rock Cafe, Shark Ninja, Subway, UberEats, and so many others.
Influur has raised over $6 million in funding from investors including Point72 Ventures, H20 Capital, Magma Partners and celebrities like Sofia Vergara, Danna Paola and music executive Tommy Mottola. For more info, visit www.influur.com.
Wed, 14 Jun 2023 - 36min - 72 - EPISODE 64 - THE EVER CHANGING MEDIA LANDSCAPE + Interview w/ Gina Maruschak
Paisley will kick off the episode by talking about this week's comm wins and preview upcoming episodes. Then, she'll be joined by Gina to chat about her career journey, time in college, and her insights on the current state of the media industry. Gina will also share her tips and advice for the next generation of comms professionals!
ABOUT: Gina Maruschak is a seasoned PR professional with a diverse background in luxury hospitality, consumer goods, residential and commercial real estate, and architecture/design. She specializes in strategic communications, cultivating media relations in business-driving press coverage, event activations and creative ideations. At Zeno Group, Gina has led media relations efforts for consumer clients including Aruba Tourism, Michaels, Hershey's Chocolate World, Virgin Voyages and more to secure coverage in national outlets such as Travel l+ Leisure, Forbes, NBC, TODAY, Elite Daily, and more.
In addition to her daily agency life, Gina is on the committee of the non-profit organization, The Fashion Foundation.
Wed, 07 Jun 2023 - 32min - 71 - EPISODE 63 - THE IMPORTANCE OF STUDENT-RUN AGENCIES + Interview w/ Alexis Lee & Grayce Shuker
This week, Paisley will chat about her experience as Firm Director for North Road Communications while in college and the importance of having that experience before joining the agency world. Then, she will chat with current NRC Firm Directors, Alexis Lee & Grayce Shuker, about the great work of the firm, getting experience while still in school, building client relationships and new business opportunities, networking with other schools, what has changed in the classroom in 2023, and more!
Wed, 15 Feb 2023 - 48min - 70 - EPISODE 62 - SPORTS REPORTING + Interview w/ Carissa Kellman
This week, Paisley will share some of her favorite Super Bowl ad teasers and PR moves leading up to the big game for “Industry Insights.” Then, she is joined by Carissa Kellman, a Sports Reporter @newsday, to chat about her work in Sports Journalism, her advice for students looking to get into sports comm, women in sports, and much more!
Wed, 08 Feb 2023 - 38min - 69 - EPISODE 61 - CRISIS COMMS + Interview w/ Molly McPherson
Welcome to Season 3 of The Queen of Comm Podcast! Paisley will re-introduce herself to new listeners and break down the upcoming topics coming in 2023. Then, The Queen of Comm will share her thoughts on the Tarte Cosmetics and Loreal PR crises for "Industry Insights." With over 170K followers on TikTok and years of experience in the crisis comms industry, Molly McPherson will join the show to chat about trending pop culture crisis moments, building a following on TikTok, crisis comms education, and the industry in general.
Wed, 01 Feb 2023 - 49min - 68 - EMILY IN PARIS SEASON 3 RECAPThu, 29 Dec 2022 - 35min
- 67 - EPISODE 60 - NEW HIRE HAPPY HOUR w/ Emily Garcia
For episode 6️⃣0️⃣, Paisley is joined by her coworker, Emily Garcia, who works as a Senior Account Executive at Zeno Group! The girls will share their tips for recent grads, post-grad experiences, job search tips, and fun stories. Grab a drink and join us for the inaugural episode of the New Hire Happy Hour series!
Wed, 07 Sep 2022 - 51min - 66 - EPISODE 59 - WHAT AGENCIES ARE LOOKING FOR + Interview w/Rina Foster
This week, Paisley will chat her industry insights of the week. Then, she is joined by @rinafoster to hear her journey to joining the industry, what she looks for in an employee at her agency, the current state of the industry, and what it’s like to join PRSA.
Thu, 01 Sep 2022 - 38min - 65 - EPISODE 58 - WHAT COMES NEXT? + Interview w/ Nicole Iuzzolino
This week, Paisley will catch up on all of the PR wins that have caught her eye over the past two weeks. Then, she is joined by journalist and Class of 2022 grad, @nicole_iuzzolino , to chat all about her post-grad journey. Nicole will share about her work with @marist.ftr & @maristcircle , @greetingsfromthegardenstate podcast, and her passion for journalism. The ladies will also share advice for what to expect after getting the degree.
Thu, 25 Aug 2022 - 56min - 64 - EPISODE 57 - AGENCY LIFE (PT.2) + Interview w/ Daniella Alkobi + Liz Latino
This week, Paisley will chat about the evolution of our original agency life episode, deciding between in house and agency when first starting out , and her journey to finding an agency she loves. Then, she is joined by @daniella_alkobi (SVP at @marino.pr ) and @lizlatino (EVP at @marino.pr ) to talk about everything to do with agency life! From building client relationships early on, to team building, and even advice for professionals five years into the process, Daniella and Liz will share their experiences to help the next generation.
Wed, 03 Aug 2022 - 44min - 63 - EPISODE 56 - FINTECH PR + Interview w/ Liang Zhao
This week, Paisley will chat about the nostalgic @limewire campaign taking over the internet. Then, she is joined by Liang Zhao, CEO and Founder of @meet_vansary , who will chat about her journey to starting her own business, all about working in the fintech PR industry and tech in general, planning events post-pandemic, and much more!
Wed, 27 Jul 2022 - 44min - 62 - EPISODE 55 - INFLUENCER MARKETING + Interview w/ Teri Simone
This week, Paisley will chat about the evolution of influencers in relation to comms campaigns. Then, she is joined by Teri Simone, Marketing Manager at @nieucabinetdoors , to chat about how she has leveraged home improvement influencers in her marketing strategies, the differences between marcomms education in Canada vs the U.S., utilizing case studies for evergreen content, her career journey, and much more!
Wed, 13 Jul 2022 - 59min - 61 - EPISODE 54 - VIVA LAS VEGAS + Interview w/ Stephanie Wilson
This week, Paisley will chat about all of the comm wins surrounding the new @elvismovie, The Summer I Turned Pretty reviving 2013 Tumblr, and how DNCE is making drinking milk cool again. Then, she is joined by Las Vegas area CEO, @wickedsteph of @wickedpr , to chat about her work in hospitality and entertainment PR as well as the unique clients she has worked with throughout her career. She will also touch on the importance of mentorship of women in our industry, what interns should get out of every internship, and more!
Wed, 06 Jul 2022 - 38min - 60 - THE QUEEN OF COMM PODCAST TRAILERWed, 06 Jul 2022 - 00min
- 59 - EPISODE 53 - ASK FOR WHAT YOU WANT + Interview w/ Beth Nydick
This week, Paisley is joined by media expert, @bethnydick , to chat about her career in media and TV, building confidence in the industry, creating your personal brand, building a side hustle, and more!
Thu, 30 Jun 2022 - 31min - 58 - EPISODE 52 - IMPACT AND PURPOSE + Interview w/ Kendra Peavy
This week, Paisley will chat about her industry insights for the week. Then, she is joined by @kendrapeavy to chat about her career creating impact in comms through her work with @swellbottle and her own company, @inboldco ! Kendra will share her advice for finding a purpose when working through brand initiatives, her experience to starting her own company, connecting directly with your publics, and more.
Wed, 22 Jun 2022 - 37min - 57 - EPISODE 51 - FIT FOR THE INDUSTRY + Interview w/Allison Jackson
This week, Paisley will discuss the results of the Gen Z in Comms survey and her industry insights for the week. Then, she is joined by fitness coach and PR Pro, @allisonjacksonfitness ,to chat about her own podcast, “Fit To Lead,” her career in internal comms and how to manage employee comms in the wake of the “Great Resignation,” how to get active outside of the office, and much more!
Wed, 15 Jun 2022 - 31min - 56 - EPISODE 50 - ACCIDENTALLY STRATEGIC + Interview w/ Kristin Graham
For the podcast’s 50th episode, Paisley will reflect on the past 50 episodes (plus the bonus episodes 😉) and her industry insights for the week. Then, she is joined by @kristinwordnerd , an experienced comms pro, and business owner, to chat about her experience working for companies like Amazon and Expedia to then starting her own business. Kristin will share advice on building your career in communications and finding your place within the industry. She will also talk about her OWN podcast!
Wed, 08 Jun 2022 - 48min - 55 - EPISODE 49- MENTORSHIP + Interview w/ Caroline Galloway
This week, Paisley will share her picks for this week’s industry insights. Then, she is joined by Caroline Galloway (CEO of M2M PR) to share about her storied career in Communications, working with The Walt Disney Company, Gibson Brands, Universal Studios, and more during her 20+ years in the industry. She will also share her tips for creating and maintaining mentorship opportunities, advice for recent grads looking to break into entertainment, how to create an effective comms campaign that includes talent, and much more!
Wed, 25 May 2022 - 45min - 54 - EPISODE 48- PURPOSE DRIVEN COMMS + Interview w/Marissa Nance
This week, Paisley will round up her favorite campaigns that she has seen this week as part of her industry insights. Then, she is joined by Marissa Nance, CEO of @nativetonguecommunications , to talk all about finding your purpose while working in comms. Marissa will share about her time working in TV and movie marketing ( for @survivorcbs and the movie “Castaway” with Tom Hanks to name a few!), what makes an effective campaign, her work to make campaigns more meaningful for every audience, and much more!
Wed, 18 May 2022 - 36min - 53 - EPISODE 47- JOBS IN PR + Interview w/ Christina Stokes
Christina Stokes is the SVP Director of Talent Acquisition at @rubeinsta and will share about her journey to working in talent acquisition within the PR industry, everything you need to know about searching for a job in PR, resumes, cover letters, LinkedIn, and much more!
Fri, 13 May 2022 - 24min - 52 - EPISODE 46- BET ON YOURSELF + Interview w/ Meg Treat
@megariella is the Owner and Principal of @treatpublicrelations and will chat about her journey to starting her own agency and working in the sports endurance industry. She will also share about her experience getting her APR certification, teaching at her alma mater @lifeatpurdue , and much more!!
Mon, 09 May 2022 - 53min - 51 - EPISODE 45 - ENTREPRENEURSHIP + Interview w/Justine Martin
First, Paisley will chat about this week’s industry insights. Then she is joined by @martinjustine_ , Owner of @gpbakeshop , to chat about her work as a bakery owner, but also a communications professional helping other “sweetpreneurs” to utilize PR strategies to grow their business. Justine will share about how small businesses can equip themselves with communications strategies, the journey to her career, her experience on the @foodnetwork, how to show the value of our work to skeptical clients, and much more!
Wed, 27 Apr 2022 - 43min - 50 - EPISODE 44- ENTERTAINMENT PUBLICITY + Interview w/ AJ Feuerman
This week, Paisley will share her thoughts on the Revolve Fest PR crisis for this week’s industry insights. Then, she is joined by @ajfeuerman to talk about her work in entertainment PR, the transition from brands working with bloggers to influencers in the industry, building your network, and much more!
Wed, 20 Apr 2022 - 48min - 49 - EPISODE 43- STRATEGIC COMMS + Interview w/ Kourtney Janeau
This week, Paisley will chat about her industry insights for the week as well as the podcast's new survey. Then, she is joined by @kourtneyyymarie to chat about her career journey to her current position as an Account Executive at @thepralliance , her advice for fellow young professionals, strategic communications, and much more!
Wed, 13 Apr 2022 - 44min - 48 - EPISODE 42- PANDEMIC PIVOTS + Interview w/Daveen Kurutz
This week, Paisley will chat about how PR was a huge part of this year’s GRAMMY awards. Then, she is joined by @daven82 (Director of PR at @m7.agency ) to chat about her journey from journalist to PR Pro, how the industry has changed since the pandemic, her work as a professor at Point Park University, her dream comms class to teach, and much more!
Wed, 06 Apr 2022 - 40min - 47 - EPISODE 41- DANCING TO THE BEAT + Interview w/Kristyn Burtt
This week, Paisley will chat about entertainment publicity wins that caught her eye this week. Then, she is joined by award-winning reporter, @thekristynburtt , to chat about reporting on the red carpet from the Oscars, Tony’s, Emmy’s, and more, her work covering the commercial dance world, her favorite @danceonfox routines, how the dance world has grown because of Tik Tok and our favorite dance competition shows, and much more. Kristyn will share her tips for listeners as well, you do not want to miss this episode!
Wed, 30 Mar 2022 - 45min - 46 - EPISODE 40- PUBLISHING PR + Interview w/ Julie Navickas
This week, Paisley will chat about the popularity of “booktok” and how ARCs have become the most coveted PR package on the app. Then, she is joined by @julienavickas (Author, Professor of Communications at @ilstucom , and PR manager at @burningsoulpress ) to chat all things PR in publishing! Julie will chat combining her passion for writing with her work, how the PR process works in the publishing world, the perspectives she gains while working with students in a classroom setting, and more!
Wed, 23 Mar 2022 - 32min - 45 - EPISODE 39- INTERNAL COMMS + Interview w/ Myja Gary
This week, Paisley is joined by @askmyj__ (Internal Communications Manager @zoom ) to chat all things internal comms! From how to refine your internal messaging in the wake of the Great Resignation, to internal comms strategy to communicate with essential employees during the pandemic, to Myja’s podcast (@askmyjthepodcast ) and general internal comms practices, this episode is jam-packed with information you do not want to miss!
Wed, 16 Mar 2022 - 43min - 44 - EPISODE 38- WHAT IS SEO? + Interview w/ Angela and Melody Petulla
This week, Paisley will talk through her picks for this week’s industry insights. Then, she is joined by @tulla21 (a Senior SEO Associate at Pillar Four) & @mel_petulla (Director of Brand Strategy @redventures ) to chat about all things SEO! They will touch on SEO’s role on both the journalism and PR side, Tik Tok’s SEO integration, trends for the industry in 2022, and how SEO fits into a brand strategy.
Wed, 09 Mar 2022 - 53min - 43 - EPISODE 37- EVERYBODY NEEDS COMMS + Interview w/Brianna Langley
This week, Paisley chats about the future of podcasting, as well as how the advertising industry has been influenced by the popularity of podcasts. Then, she is joined by Brianna Langley, a Customer Experience Implementation Specialist at Waste Connections, who will chat about her journey from journalism student, to comms pro, to now using her skills from a career in communications to aid in customer satisfaction. She will also touch on how brands can communicate effectively with their customers, how to proactively prepare for crisis comms situations, how to find your niche in the industry, as well as her tips for networking and gaining experience early on.
Wed, 02 Mar 2022 - 44min - 42 - EPISODE 36- BECOMING A PUBLICIST + Interview w/ Kristin Marquet
This week, Paisley will chat about the role that PR has played for brands in recent movies and TV shows. Then, she is joined by @femfounder to chat about her journey from a data science student to PR Pro, her company (Marquet Media), her project (FemFounder), her tips for students looking to become a publicist, how to build connections with clients early on, and more!
Wed, 23 Feb 2022 - 32min - 41 - EPISODE 35- PERSONAL BRANDING + Interview w/ Stacey Kaye
Welcome back to The Queen of Comm Podcast! This week, Paisley will share her picks for the BEST and WORST 2022 Super Bowl ads as well as her tips for personal branding. Then, she is joined by @stakaye , an experienced marketer, a Job Search Skills Coach, and Founder of CampustoCareer.net to chat about everything that students and recent grads should know about entering the industry. Topics range from how to update your resume once landing the job, if college students should be intimidated by the “Great Resignation,” how to network in a semi-virtual world, and much more!
Wed, 16 Feb 2022 - 47min - 40 - EPISODE 34- FINDING YOUR TARGET AUDIENCE + Interview w/ Mary Cate Spires
Welcome back to The Queen of Comm Podcast! This week, Paisley will chat about her "Industry Insights" of the week. She'll chat about whether or not Euphoria is following in the footsteps of Gossip Girl's "OMFG" campaign and Tom Brady's retirement "fumble". Then, Paisley will chat with award-winning Digital Marketing Consultant, Mary Cate Spires, about her career, trends In Marketing for 2022, ROI driving her work, her new book "On the Map," and much more!
Wed, 09 Feb 2022 - 36min - 39 - EPISODE 33- GEN Z IN PR + Interview w/ Sabrina Sanchez
Welcome back to The Queen of Comm Podcast! In this week’s episode, Paisley will chat about some recent industry news, *that* M&M’s campaign, & share news about her Tik Tok. Then, she is joined by @prweek & @campaign_us reporter, @_sanchezsabrina to chat all things about Gen Z in PR. Topics will include: what brands can be doing to market to our generation, trends for 2022, how Gen Z will disrupt the PR industry, and more. The girls will also chat about our generation’s fascination with nostalgia!
Wed, 26 Jan 2022 - 57min - 38 - EPISODE 32- NEW YEAR OF PODCASTING + Interview w/Shannon Damiano
Welcome back to The Queen of Comm Podcast! In the first episode of Season 2, Paisley re-introduces herself and the show to new listeners and shares her New Year's goals. Then, she is joined by Shannon Damiano, a Producer of The Sweaty Penguin Podcast and student journalist at Boston University, to hear about her work with the podcast, tips for student journalists, and how to navigate college.
Wed, 19 Jan 2022 - 47min - 37 - EMILY IN PARIS SEASON 2 RECAP
In this bonus episode of The Queen of Comm Podcast, Paisley chats about everything EMILY IN PARIS season 2! From client relations to relationships, Paisley breaks down all of the drama-filled moments of the second season. Paisley also shares her input into the communications aspects of the show, as well as her opinions on how Emily's campaigns played out. For the song, "Mon Soleil," used in the opening credits, The Queen of Comm Podcast did not intend for a copyright infringement, all credit to the song's owner, and The Queen of Comm Podcast is not affiliated with Emily in Paris, Lancome, or Netflix. All opinions are my own.
Wed, 29 Dec 2021 - 27min - 36 - EPISODE 31- ADAPTABILITY + Interview w/ Jenny Cummings & Jenna Rogers
Welcome back to The Queen of Comm Podcast! For the last interview episode of the year, Paisley is joined by her coworkers Jenny Cummings and Jenna Rogers of Uproar PR to chat about their PR journeys, advice for the next generation of PR pros, the state of the industry, and more. Jenna will also share how she utilizes influencers for her boutique, @arlowvoxboutique !
Wed, 15 Dec 2021 - 1h 12min - 35 - EPISODE 30- PERSONAL FINANCE + Interview w/Jasmin Suknanan
Welcome back to The Queen of Comm Podcast! This week, Paisley is joined by @nbcuniversal @cnbc Personal Finance reporter, @thejasminsu to chat about her journey to becoming a journalist, her time at @buzzfeed and @insider, her tips for new journalists, and how she became passionate about personal finance. Then, Jasmin will share her expertise in personal finance for recent graduates just entering the workforce! We will chat about questions like, How can I start an emergency fund with an entry-level salary? What is an IRA? When should I get a credit card? Who should be investing their money? Jasmin will answer them all!
Wed, 01 Dec 2021 - 1h 03min - 34 - EPISODE 29-JOURNALIST TO PR PRO + Interview w/ Angela Tuell
Welcome back to The Queen of Comm Podcast! This week, Paisley is joined by @aatuell , to talk about her transition from a journalist to a PR Pro. Angela will also share about her own podcast, Media in Minutes, as well as her agency, Communications Redefined (@commredefined) . Angela will share her tips for working with journalists from a media perspective, the impact of social media in the industry, how to prepare for a career in PR, and more!
Wed, 17 Nov 2021 - 31min - 33 - EPISODE 28- KNOWING YOUR WORTH + Interview w/Brandi Sims
Welcome back to The Queen of Comm Podcast! This week, Paisley is joined by @brandisimspr , Founder and CEO of @brandincpr , to chat about how she started her own agency amidst the pandemic, tips for negotiating your salary, the current state of the industry, & more!
Wed, 20 Oct 2021 - 49min - 32 - EPISODE 27- MENTAL HEALTH + Interview w/ Shauna Nuckles
Welcome back to The Queen of Comm Podcast! In this week's episode, Paisley is joined by @shaunanuckles , PR professional and founder of @advocationpr , to chat about the importance of mental health-focused leadership in PR, her recent article in @prnews chronicling the challenges that women face in the PR industry, and her efforts to de-stress the PR industry through her company, by working with agency owners to develop training programs and systems solutions to navigate them through challenges they may face daily.
Wed, 06 Oct 2021 - 41min - 31 - EPISODE 26- INDUSTRY INSIGHTS + Interview w/ Crosby Noricks
Welcome back to The Queen of Comm Podcast! This week, Paisley is joined by Crosby Noricks, the Founder of PR Couture, the industry-leading career platform for communication professionals. She is the author of the book Ready to Launch: The PR Couture Guide to Breaking into Fashion PR and has written for Fast Company, Create & Cultivate and O'Dwyers PR Report. Crosby has also developed and taught fashion public relations curriculum for San Diego State University and personal branding at California State University San Marcos in the Marketing department. Crosby will chat about her journey in fashion PR, her advice on mentorship and freelance PR, and much more!
Wed, 15 Sep 2021 - 40min - 30 - EPISODE 25- INTERVIEWS + Interview w/ Jenna Clark
Welcome back to The Queen of Comm Podcast! In this week’s episode, Paisley is joined by @hofstrau student, @jenna_prgirl to chat about her passion project, Celebrity Haute Spot (@celeb_hautespot). On her popular YouTube channel, Jenna has chatted with some of your favorite stars such as @drewstarkey , the cast of @highschoolmusicalseries , and so many more! Jenna will share her tips for networking with publicists, working on your interview skills, and how to show your passion for the entertainment industry.
Wed, 08 Sep 2021 - 27min - 29 - The Queen's Court- Back To SchoolWed, 01 Sep 2021 - 45min
- 28 - EPISODE 24- EXPERIENCE + Interview w/ Lauren Lacroix
Welcome back to The Queen of Comm Podcast! This week, Paisley is joined by Lauren Lacroix to chat about her work at 5WPR & Marina Maher Communications as well as how she juggled college life with her popular YouTube channel, Lauren’s Boutique. She will share her tips for getting started in agency life, tips if you’re interested in starting your own YouTube channel, how to stand out in the application process, and more.
Wed, 25 Aug 2021 - 25min - 26 - EPISODE 23- PR STRATEGIES + Interview w/Ashley GrahamWed, 11 Aug 2021 - 25min
- 25 - EPISODE 22- PRSSA NATIONAL + Interview w/ Rachel Meltzer
Welcome back to The Queen of Comm Podcast! This week, Paisley is joined by PRSSA National President, Rachel Meltzer, to talk all things PRSSA! From their podcast series for students, opportunities as a member, and her perspective as a member of the National Board, Rachel will share her tips and experiences with the organization.
Wed, 14 Jul 2021 - 22min - 24 - EPISODE 21- GETTING ADVICE + Interview w/Paige DiFiore
Welcome back to the Queen of Comm Podcast! This week, Paisley is joined by Paige DiFiore, who is a Lifestyle and Entertainment Freelance editor at Insider, and the creator of Eyeliner Wings and Pretty Things, an advice blog for everything from fashion to apartment hunting, college life, and more! She will chat about her experience getting her first job, how to navigate a freelance writing position, and so much more!
Wed, 07 Jul 2021 - 32min - 23 - EPISODE 20- BLOGGING + Interview w/Brittany Skyler
Welcome back to the Queen of Comm Podcast! This week, Paisley is joined by Brittany Skyler to talk about her Entertainment blog, “In an Entertainment Minute.” Brittany will chat about her internship experiences as well as the current landscape of the entertainment industry. The girls might even share their dream DWTS guests!
Wed, 30 Jun 2021 - 29min - 22 - EPISODE 19- REBRANDING + Interview w/Marley GiffordWed, 23 Jun 2021 - 25min
- 21 - EPISODE 18- WE'RE BACK + Interview w/Sarah Noel Block
Welcome back to the Queen of Comm Podcast! This week, Paisley is back to share recent comm wins she’s loving, as well as to discuss finishing out college, and what it’s like to be a recent grad! Then, Paisley is joined by Sarah Noel Block, CEO and Head of Marketing at Tiny Marketing. Sarah will chat about freelance marketing, advice for standing out in the job search, and her weekly LinkedIn live streams.
Wed, 16 Jun 2021 - 19min - 20 - EPISODE 17- PUBLICIZING A FASHION SHOW + Interview w/ Julia Mazzella
Welcome back to the Queen of Comm Podcast! This week, This week, Paisley is joined by Assistant Student Communications Director for Marist Fashion’s "Silver Needle Runway", Julia Mazzella! Julia will chat all things SNR from a communications perspective— from planning events with local partners to social media, and even show day!
Wed, 05 May 2021 - 28min - 19 - EPISODE 16- BROADCAST JOURNALISM + Interview w/ Clancy Burke
Welcome back to the Queen of Comm podcast! This week, Paisley is joined by News 12 Cincinnati Morning Reporter, Clancy Burke! Clancy will share about finding her passion in broadcast journalism, sharing her life and career journey on her popular YouTube channel, adjusting to moving cross country for her job, & more!
Wed, 28 Apr 2021 - 21min - 18 - The Queen's Court- Journalism
Welcome back to the Queen of Comm Podcast! In the third edition of "The Queen's Court," Paisley is joined by Skyler Caruso and Makena Gera. The girls talk about finding a journalism internship, tips for interviewing, the current state of the industry, and more. They will also share their tips for college freshmen!
Sun, 25 Apr 2021 - 40min - 17 - EPISODE 15- Y2K + Interview w/Nicole Randone
Welcome back to the Queen of Comm Podcast! This week, Paisley is joined by Nicole Randone, early 2000's content creator also known as Misss2005. In the first part of the episode, Nicole will talk about her New York Times article, the power of pop culture on social media, and connecting with early 2000's celebs through her page. In the second half of the episode, the girls will step away from the seriousness and chat all things Y2K-- from CMM to Lizzie McGuire, they have you covered.
Wed, 21 Apr 2021 - 42min - 16 - EPISODE 14- FREELANCING + Interview w/ Kerri-Ann Seredinsky
Welcome back to the Queen of Comm podcast! This week, Paisley is joined by Kerri-Ann Seredinsky to talk freelance PR, finding an industry that’s right for you, her Hudson Valley travel blog @hudson_hotspots & more!
Wed, 14 Apr 2021 - 26min - 15 - EPISODE 13- TIK TOK + Interview w/ Rebecca Shinners
Welcome back to the Queen of Comm Podcast! In this week’s episode, Paisley is joined by Tik Tok creator and Senior Social Media Editor at Health Magazine, Rebecca Shinners! Rebecca will talk about her transfer story, how to get started on a journalism portfolio in college, her Facebook networking group, & more!
Wed, 07 Apr 2021 - 28min - 14 - EPISODE 12-PASSION PROJECTS + Interview w/ Ashley Vitarelli & Katherine Wright
Welcome back to the Queen of Comm Podcast! This week's episode features the ladies of Alligator Pitch, a show hosted by two Film/TV/Comm students from Boston University that features interviews with Entertainment industry professionals in a variety of professions. Ashley and Katherine will chat about getting the confidence to start a passion project, facing rejection from internships, favorite tv shows & more!
Wed, 31 Mar 2021 - 37min - 13 - The Queen's Court- Advertising
Welcome back to another edition of The Queen's Court! In this episode, Paisley is joined by Allie Foley and Carmela D'Arienzo to chat about the effectiveness of super bowl ads, finding your tribe in college, what’s up with the return of silly bands, how social media advertising is contributing to brand perception, and more!!
Sun, 28 Mar 2021 - 46min - 12 - EPISODE 11- BECOMING CEO + Interview w/ Filomena Fanelli
Welcome back to the Queen of Comm Podcast! This week, Paisley is joined by Filomena Fanelli, Founder and CEO of Impact PR & Communications in Poughkeepsie, NY. Filomena will talk about her storied career at Rubenstein in NYC as well as how she started her firm. She will share tips on how to stay updated on the latest news, how you can use the app, Clubhouse, to your advantage, and more!!
Wed, 24 Mar 2021 - 28min - 11 - EPISODE 10- JOURNALISM + Interview w/ Sarah Lynch
Welcome back to the Queen of Comm Podcast! This week, Paisley is joined by Sarah Lynch (Marist Circle, One37PM, Asbury Park Press, USAToday) Editor-In-Chief of the Marist Circle, to talk all things Journalism! Sarah will spill about her run-in with Gary Vaynerchuk at her internship, balancing being in a student newsroom vs a real newsroom, and how to get a writing portfolio started during college!
Wed, 17 Mar 2021 - 29min - 10 - EPISODE 9- MARKETING + Interview w/ Alyssa Casamento
Welcome back to the Queen of Comm Podcast! This week, Paisley is joined by Alyssa Casamento to talk all things Marketing!! She will touch on her internship experiences while in college as well as her current and past positions. She will also talk about post-grad advice as well as what it was like to get her Master's Degree in 2020.
Wed, 10 Mar 2021 - 37min - 9 - EPISODE 8-ENTERTAINMENT + Interview w/ Briana FlynnWed, 03 Mar 2021 - 32min
- 8 - The Queen's Court- Public Relations
In this special edition episode of The Queen of Comm, Paisley introduces a new series called "The Queen's Court." In this monthly series, Paisley will be joined by her classmates to talk about industry topics, fun topics, and their advice for younger students. In the first edition, Piper Bailey and Alexandria Watts join the podcast to talk all things PR.
Sun, 28 Feb 2021 - 1h 12min - 7 - EPISODE 7- PRSSA + Interview w/ Jenny Bradford
Welcome back to the Queen of Comm Podcast!! In this week's episode, we will be covering everything PRSSA! Paisley will be joined by her chapter's President, Jenny Bradford, to talk about everything that a PRSSA membership has to offer. Jenny will also share insight into what it was like to be interning in NYC just as the pandemic broke out, and her life as a college student.
Wed, 24 Feb 2021 - 29min - 6 - EPISODE 6- FASHION + Interviews w/ Natalie Ford & Jesse Goldstone
Welcome back to the Queen of Comm Podcast! This week we're talking all things FASHION! First, you'll hear from Natalie Ford, Fashion Design student and campus fashionista about her tips for Zoom interview outfits, her Youtube channel (The Natalog) and what her dream outfit is for when we're out of quarantine. Then, Jesse Goldstone (E! News, Renfro Brands) joins the podcast to talk about her tips, inspirations, and experience with sophisticated looking feeds, new social media tactics, and her journey from intern to full time while still in college.
Wed, 17 Feb 2021 - 57min - 5 - EPISODE 5- BUSINESS 101 + Interview w/ Jana Brzovski
Welcome back to the Queen of Comm Podcast! This week, Paisley is joined by Jana Brzovski (Tiffany & Co, Prudential Financial, JPMorgan Chase) to talk about all things business! The Co-Founder of the Marist Women in Business club talks about creating a space for women in the industry, shares what communications majors need to know in the business space to succeed, and more.
Wed, 10 Feb 2021 - 33min - 4 - EPISODE 4- NETWORKING + Interview w/ Brooke DiPalma
Welcome back to the Queen of Comm Podcast! In this week's episode, Paisley is joined by Brooke DiPalma (Yahoo Finance), to talk about all things NETWORKING. From cold emails to coffee chats, the girls cover every topic. Brooke also shares plans for this year's P.S. I Love you Day & her journey to her career.
Wed, 03 Feb 2021 - 46min - 3 - EPISODE 3- CAREER CHANGES + Interview w/ Monica Luisi
Welcome back to the Queen of Comm Podcast! This week, Paisley is joined by Monica Luisi (Entertainment Tonight, DailyMail, Newsmax), aka The Monfather, to discuss career changes, self-esteem, podcasts, & more. Monica also shares her tips for breaking into the broadcast journalism industry & what it's like to produce a newscast during COVID.
Wed, 27 Jan 2021 - 35min - 2 - EPISODE 2- AGENCY LIFE + Interview w/ Jackie Gruber
Welcome back to the Queen of Comm Podcast! This week, Paisley is joined by Jackie Gruber (Highwire PR, Golin NYC) to discuss what it's like to work in a PR agency. Jackie will answer listener questions and share the scoop on all things agency life. She will also talk about what landed her a graduate internship after graduation & the benefits of her Masters in IMC.
Wed, 20 Jan 2021 - 42min - 1 - EPISODE 1: Welcome to the Pod/ INTERNSHIPS + INTERVIEW w/ Erica Capobianco
Welcome to the "Queen of Comm" Podcast! The podcast created FOR comm girls BY a comm girl. In the first episode, host, Paisley Haddad, introduces herself and the podcast, as well as sits down with Erica Capobianco to discuss all things INTERNSHIPS. From cover letters, to resume building, to first day stories, the girls have comm girls of all levels covered. Tune in & follow us @queenofcommpodcast on Instagram!
Wed, 13 Jan 2021 - 53min
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