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The Art Marketing Podcast

The Art Marketing Podcast

Art Storefronts
Arts

Artists and Photographers have a marketing problem. Let's fix that. Whether you're an emerging artist, a seasoned professional, or an art marketer, this podcast provides the insights you need to sell your art online and off. Join Patrick from Art Storefronts as he explores the latest trends in art marketing; featuring expert interviews, success stories, current events and trends, and deep-dive tactical marketing advice to help you thrive in the art world.

310 - Artist John Kennington
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  • 310 - Artist John Kennington

    Join us for an insightful conversation with talented photographer John Kennington, who shares his journey of transitioning to full-time photography and the art of selling at shows. With over 50 years of experience, John discusses his strategies for capturing customer emails, the importance of storytelling in his work, and how he balances online sales with in-person events. Discover the challenges and rewards of being a "road warrior" in the art world, and learn valuable tips for aspiring photographers looking to make their mark. Tune in for a wealth of knowledge and inspiration!

     

    (00:00) - Introduction to Email Engagement and Online Business Growth (05:30) - John Kennington's Photography Journey and Art Shows (10:00) - The Importance of Art Shows and Customer Interaction (15:00) - Email Capture Strategies and Follow-Up Sales (20:00) - The Role of Storytelling in Photography Sales (25:00) - Print on Demand and Inventory Management (30:00) - Pricing Strategy and Sales Range (35:00) - Navigating Merchandise Restrictions at Art Shows (40:00) - Final Thoughts and Future Plans

    John's Website

    https://www.imagesfor.life/

    John's Instagram

    https://www.instagram.com/kenningtonphoto/

    Keep up with the latest

    https://linktr.ee/artmarketingpodcast\

     

    Fri, 22 Nov 2024 - 38min
  • 309 - Artist Bob Gherardi

    Join us for an inspiring episode of the Art Marketing Podcast as we sit down with artist Bob Gherardi, who shares his incredible journey from struggling illustrator to successful fine artist. Discover how Bob transformed his approach to marketing, embraced local art fairs, and found his niche with crows and ravens, leading to a remarkable $30,000 weekend in sales. Tune in to learn valuable insights on pricing, building connections, and the importance of stepping out of your comfort zone in the art world. Whether you're an emerging artist or a seasoned pro, Bob's story is sure to motivate and encourage you on your own artistic journey!

     

    (00:00) - Introduction and Artist's Journey

    (05:30) - Transition to Fine Art and Early Challenges

    (10:00) - Rediscovering Art and Joining Art Storefronts

    (15:00) - Finding a Niche and Art Fairs

    (20:00) - Sales Strategies and Pricing

    (25:00) - Online Sales and Marketing Efforts

    (30:00) - Reflections on Growth and Future Goals

    (35:00) - Black Friday and Holiday Marketing Plans

     

    Bob's Website https://www.gherardi.com/Bob's Instagram https://www.instagram.com/bobgherardi/

    Keep up with the latesthttps://linktr.ee/artmarketingpodcast\

    Thu, 14 Nov 2024 - 43min
  • 308 - Artist Perry Milou

    Join us for an inspiring conversation with artist Perry Milo, who shares his journey from street selling to becoming a successful full-time artist. Discover how he leverages social media, guerrilla marketing, and philanthropic endeavors to turn his passion for art into a thriving business. Perry discusses the importance of building connections, being prolific, and the strategies that have helped him navigate the art world. Whether you're an aspiring artist or simply curious about the creative process, this episode is packed with valuable insights and motivation.

    (00:00) - Turning Passion into Profit (05:30) - Introduction to Perry Milo (10:00) - Perry's Artistic Journey (15:00) - Philanthropy and Art (20:00) - The Importance of Advertising (25:00) - Gallery Experiences and Challenges (30:00) - ArtStoreFronts and Online Presence (35:00) - Marketing Strategies and Social Media (40:00) - Diverse Subject Matter in Art (45:00) - Pricing Strategy and Revenue Sources

    Perry's Website https://www.perrymilou.com/

    Perry's Instagram https://www.instagram.com/perrymilouofficial/

    Keep up with the latest https://linktr.ee/artmarketingpodcast

    Fri, 08 Nov 2024 - 49min
  • 307 - Artist Kimberly Cammerata

    Join us in this enlightening episode as we dive into the inspiring journey of artist Kimberly Camerata, who transitioned to a full-time art career in 2017. Discover how she navigates the challenges of marketing her work, the importance of consistency in engagement, and the impact of introducing new product lines like petite originals and merchandise. Kimberly shares valuable insights on building relationships with her audience and the power of storytelling in her art. Tune in for practical tips on leveraging social media and maintaining a thriving creative business!

     

    (00:00:00) - Introduction to the Podcast and Guest

    (00:01:00) - Kimberly's Origin Story and Background

    (00:02:00) - Transition to Full-Time Artist

    (00:04:00) - Growth and Challenges Since 2017

    (00:09:00) - Understanding Sales Patterns and Customer Engagement

    (00:10:00) - Importance of Consistency in Marketing

    (00:16:00) - Overcoming Video Posting Anxiety

    (00:20:00) - The Power of Personal Content

    (00:22:00) - The Role of Long-Form and Short-Form Content

    (00:24:00) - Embracing Change and New Technologies

    (00:27:00) - Introduction of Co-Pilot and Its Benefits

    (00:30:00) - Delegation and Time Management for Artists

    (00:32:00) - Engaging with Customers and Building Relationships

    (00:36:00) - Plans for 2024 and Audience Feedback

    (00:40:00) - The Importance of Merchandise in Art Sales

    (00:48:00) - Customer Acquisition and Long-Term Business Growth

     

    Kimberly's Website

    https://www.cammerata.com/

     

    Kimberly's Instagram

    https://www.instagram.com/kcammerata/

     

    Keep up with the latest

    https://linktr.ee/artmarketingpodcast

     

    Wed, 30 Oct 2024 - 1h 01min
  • 306 - Artist Betsy Mae

    Join us for an inspiring conversation with Gen Z artist Betsy Mueller, also known as Betsy Mae on Instagram. In this episode, we dive into her journey from a high school freshman painting for fun during COVID to building a thriving art business with impressive sales on Etsy and social media. Discover how she navigates the challenges of balancing college life with her passion for art, her unique marketing strategies, and her insights on connecting with a younger audience. Tune in to learn how Betsy is shaping her future as a full-time artist while still in school!

     

    (00:00) - Unexpected Success with Prints

    (05:30) - Introduction of Betsy Mae

    (10:00) - Betsy's Artistic Journey

    (15:00) - Finding Her Style and Niche

    (20:00) - Balancing Art and College Life

    (25:00) - Sales Insights from Etsy

    (30:00) - Art Storefronts and Pricing Strategy

    (35:00) - Marketing and Social Media Approach

    (40:00) - Engaging with the Audience

    (45:00) - Future Goals and Opportunities

    (50:00) - Advice for Aspiring Artists

    (55:00) - Wrap-Up and Final Thoughts

     

    Betsy's Website

    https://www.betsymae.com/

     

    Betsy's Instagram

    https://www.instagram.com/betsymaeart/

     

    Keep up with the latest

    https://linktr.ee/artmarketingpodcast

     

    Tue, 15 Oct 2024 - 38min
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