Scott and Sydney discuss points on breaking into saturated industries and tips from Emily Heyward book: Obsessed

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Sydney is joined by Jason Cain and they discuss building a brand, content strategies and best practices! Content truly is King!

Check out Jason's podcast here: https://elev8-mind-and-body.sounder.fm/

Social media: @GainwithCain

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Nearly 40% of Gen Z prefers searching on TikTok and Instagram over Google Search and Maps. Scott and Sydney discuss why this could be harmful, what Google is doing to keep up, and the importance of understanding how to reach your customers. 

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Scott and Sydney recap how the algorithm works for stories, feed posts, your explore page and reels. We also discuss how you can finally BEAT the algorithm. knowing how the algorithm works will be helpful in optimizing your own content.

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Scott and Sydney break down how the algorithm works for stories, feed posts, your explore page and reels. know how the algorithm works will be helpful in optimizing your own content. 

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Scott and Sydney are discussing 3 strategies that will up your TikTok content and success! 

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Scott and Sydney are talking through another Branding Framework - the Branding Pyramid. This framework builds on the positioning model and “ladders up” to define emotional benefits for customers as well as the “something bigger” that inspires your team.

Links from show: 

Check out Simon Start with why -- how great leaders inspire action | Simon Sinek | TEDxPugetSound - https://www.youtube.com/watch?v=u4ZoJKF_VuA --- Support this podcast: https://podcasters.spotify.com/pod/show/whythofilms/support

On this episode Scott tries to keep things on the rails while Sydney is away. He brings us a fresh branding framework, called the Positioning Model. This model is a super simple and powerful tool to help communicate your brand.

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Brand Definition:

A brand tells a story that builds a relationship between a customer and product.

Positioning Model Questions:

In simple terms, how do you describe your product or company? How does it benefit customers? How do you define its personality? --- Support this podcast: https://podcasters.spotify.com/pod/show/whythofilms/support

Staying on top of the ever changing social media world is so important! Sydney and Scott discuss TikTok's new story feature, the confusion around stories, reels, posts, and some bonus news. 

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On today's episode, we're talking all things Market Research and giving you 3 ways to conduct market research for your own business.

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We’re starting a new series on different branding frameworks. We will talk through the branding frameworks and then we will define what branding is and why it’s important. Today, Scott and Sydney are discussing StoryBrand's Framework 

Link: https://storybrand.com/

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Scott and Stephenie talk about all things Why Tho - from why Why Tho was started, what Why Tho does and our roles etc. We really love helping brands and organizations tell their stories. You won't want to miss this episode. 

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We talk with Jared Scroggins, owner of Elizabeth Lee Bridal on his approach to Social Media Marketing. Elizabeth Lee's social media platforms have well over 54 k followers and 6 million likes. 

Links to Elizabeth Lee Social Media Platforms:

https://www.instagram.com/elizabethleebridal/

https://www.tiktok.com/@elizabethleebridal

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Scott and Sydney recap JR's episode on communication and how it is relevant to the marketing world.  Link to SparkToro - Audience Research https://sparktoro.com/

JR's Episode on Communication: https://open.spotify.com/episode/7oDSugvZje9lcdbdMGHy6Y?si=f278e90a09474a2b

Episode on Clarifying Messaging: https://open.spotify.com/episode/7i2z02ecyDaQNzNtQFvvO0?si=8131f1558fb14a42

Episode on Talking to Humans: https://open.spotify.com/episode/5xF0UWBm4hSR7zhKZHRyh6?si=28700cd2ffdf447b

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On today's episode, we speak with JR Cochran; a pastor, teacher, husband, and father. We dive deep into all things communication. JR has great insight and we're excited to share this special episode with you!

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Scott and Sydney give awards to their favorite things!

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Scott and Sydney discuss why it's important to have clear messaging and, more importantly, how to clarify your message. Plus, bonus tips on websites that can do the hard work for you.

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Scott and Sydney discuss four ways in McDonald's does a great job in their business model. The takeaway here is to examine your company, think creatively, and try to find new revenue streams.

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Scott and Sydney review the book: Talking to Humans: Success starts with understanding your customers - a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. There is also some discussions about bath salts.. you don't want to miss this one. 

Link to Book: https://www.talkingtohumans.com/

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Sydney and Scott discuss using metaphors to communicate complex concepts quickly. We are even joined by a special guest! 

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Be bold, ask people to take action and wait for their response. If you don't ask for them to do anything, they won't.

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Anticipating customer objections and addressing them with a positive attitude is critical. Scott and Sydney talk about how to keep the conversation going and close the deal.

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‘You’ is one of the most powerful words available in communicating an idea. ‘You’ can connect to your audience and invoke their imagination.

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Your customers want to experience what your product/service can provide them.

Questions you can ask yourself:

What do you want them to do? How do they need to feel about your product/service in order to do it? What specific features about your product/service might make them feel this way?

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As a brand you can choose to be boldly honest. Not only will it build trust but it will engage your community.

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Talk to one person at a time, your audience will love you for it. Scott and Sydney talk about having focus in who you are talking to.

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The features of your product are critical to your success but they're not why a customer buys from you. Scott and Sydney talk about the importance of establishing the benefits of your product / service over the features.

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