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BBNmixtape

BBNmixtape

BBN

Cutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.

41 - WorldFest 2024 Preview with Cameron Clarke of The Drum
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  • 41 - WorldFest 2024 Preview with Cameron Clarke of The Drum

    In this episode of BBN Mixtape, we’re joined by Cameron Clarke, editor of The Drum, to explore some of the hottest topics in B2B marketing ahead of WorldFest. We dive into the evolving role of creativity in B2B, the balance between brand-building and demand generation, and the impact of AI on marketing strategy. Cameron shares his insights on what makes for a strong CMO-CRO relationship, how relationship marketing is changing, and the unique opportunities sports marketing presents for B2B bra...

    Tue, 12 Nov 2024
  • 40 - WorldFest 2024: The B2B Revolution is Here

    In this episode, we discuss WorldFest 2024 with Richard Parsons of True in the UK and David Jordan of Bader Rutter in the US. Aligned to the topics of WorldFest, they explore the evolution of creativity in B2B compared to B2C, the impact of technology and AI on marketing strategies, and the importance of collaboration between marketing and sales teams. For Info on WorldFest, visit: https://events.thedrum.com/b2bworldfest/For a discounted ticket to either the London or Chicago events, use...

    Sat, 05 Oct 2024
  • 39 - Global to Local: The case for localization with Geri Sancho of LinkedIn

    On this episode of BBN Mixtape we sit down with Geri Sancho of LinkedIn and discuss localisation of content and campaigns and how it is crucial for businesses that want to enter new markets and maintain a consistent global brand image while being relevant to local consumers. During the podcast Geri hits on adapting global marketing strategies to meet local market needs, including cultural, social, and regulatory differences. She also discusses how companies often struggle with effectivel...

    Sat, 27 Jul 2024
  • 38 - Thought Leadership with Raffy Vota of LinkedIn

    Thought leadership is a powerful tool for building trust and credibility, attracting high-quality leads and employees, and strengthening relationships. It requires authentic and consistent communication from executives who are seen as industry experts. LinkedIn provides a framework for executives to identify their brand archetypes, such as visionary, evangelist, guide, or mentor, and align their content with their passion points. The three P's model (profile, publishing, participation) helps ...

    Mon, 01 Jul 2024
  • 37 - Trends Survey for Central and Eastern Europe

    In this episode of BBN Mixtape, Ed Davis speaks to three BBN Partners based out of Central and Eastern Europe: Pavel Marek of Marco based out of the Czech Republic, Attila Rasko of ContentPlus, which is located in Hungary and Andrei Stoica, who is the namesake of Stoica and operate out of Romania. These group of Partners recently partnered together along with a fourth organization, eMarketing Stars, to survey nearly 40 corporate marketing leaders in the region about what is working, best...

    Mon, 20 May 2024
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