RDA 2017 #futuretuned

#FUTURETUNED: Radio has shown continued popularity and relevance delivering a wide variety of content and music to audiences. Prof. Franz Krüger (Director: Wits Radio Academy), Chris Price (Head of Music: BBC Radio 1 & 1Xtra), Pearl Sokhulu (Station Manager: Vuma FM), Khanyisile Kweyama (Interim SABC Board Chair) and Greg Maloka (Managing Director: Kaya FM) will discuss the impact of technology, content models and on-demand audio on the radio broadcasting business.

Audio-on-demand, specialised content and highly-engaged audiences are a catalyst for success. What is the best approach to harness this potential? Join Brad Brown (The Podcasting Academy) to learn about this.

The rise of fake news and the concept of alternative facts is a growing trend. How do you avoid being a victim and ensure accurate reporting in your radio newsroom? Denzil Taylor (Power FM) shares his experience and insight.

Content King: How do you approach creating daily content that is relevant and engaging? When do you drop content in favor of unplanned events? What does a content plan look like and how do you execute this? JD Mostert (Kaya FM) shares his insight and experience.

Harnessing Digital Footprints: Connected audiences are incredibly valuable to media companies. Are you making the most of the available data to harness the power of your audience? Marco Broccardo (ColonyLive) talks about harnessing digital footprints.

The Art of Producing a Radio Commercial: Well-crafted radio adverts can delight audiences and clients. Join Herman Tefo and Justin Keats (Radioheads) as they take a step-by-step approach to building a great radio advert

Powerful Promotions: Jonathan Lumley (East Coast Radio & Jacaranda FM) looks at examples of powerful radio promotions from across the globe and shares his thoughts on what makes a powerful radio promotion.

Moving Billboard: Jacaranda FM re-launched their brand in 2017. With the payoff “More Music You Love” they embarked on a unique launch campaign that involved a moving billboard. Kevin Fine and Minisha Patel tell us how they did it.

Martin Liss (Germany) discusses integrating new media platforms and how best to harness the power of these using radio.

Steve Martin (BBC) and Grant Nash (5FM) share their approaches for creating content aimed at youth audiences. From research, planning, development and execution, youth audiences can be challenging to satisfy.

How to Do 360° On-Air Campaigns: Alfie Jay (Algoa FM) talks about the Algoa success story regarding building on-air campaigns that engage audiences across multiple platforms, yet still satisfy the overarching role of radio.

Campus radio cultivates unique ideas and content offerings. The process of moulding and developing the ideas and talent is crucial in building radio professionals who are #futuretuned. Madikana Matjila (University of Limpopo) shares his formula for success.

Commercial radio assets are booming on the African continent. With growing audiences and financial returns, join James Peterson (Radio Week,Uganda) as he shares insight into commercial radio in Uganda.

Music has, and continues to be, a key feature in many successful formats. How real is the on-line threat from streaming services and curated playlists? Wendy Verwey-Bekker from Labs.fm talks about her thoughts in this space.

Johannes von Weyssenhoff has been in a local trial for Digital Radio Mondiale.He explains why DRM is the perfect intervention tool for bridging the digital divide in marginalised communities.

Lance Rothschild (CEO Liberty Radio Awards) chats about the winning material at the Liberty Radio Awards. He is joined by 2017 award-winner Iman Rappetti (PowerFM).

Graham Dixon (European Broadcasting Union) shares background into the new web domain.radio, specifically aimed at radio broadcasters and operators.

The BBC Radio 1 Challenge: Chris Price (Music Manager: BBC Radio 1 & 1Xtra) shares the challenges of being a world-leading, music radio brand in a changing landscape of audience and consumption.

Martin Liss (Germany) looks at the essential skills and tools needed in the connected world to ensure radio professionals remain relevant and engaged.

Ishiwi – My Voice: Join Matango Maumbi (BBC Media Action, Zambia) as he discusses this innovative project specifically targeted at youth audiences.

Building Breakfast: Join the hosts behind Gauteng’s biggest breakfast shows and listen to them discuss their thinking and planning behind their shows. Shows include Kaya FM, Jacaranda FM, YFM, 947 and 5FM. The panel will be chaired by Ashraf Garda (SAfm).

The public broadcaster in Ghana is a good example of a well-run public broadcaster.Nana Esi-Parry (Ghana BC) shares their formula and best practices.

Doug Anderson on SABC Disability 360.

A group of teenagers in Lesotho are empowering themselves and those around them by creating weekly radio content relative to their circumstances. Living with HIV, these youth broadcasters are changing the content game, one show at a time. Thabo Motseki and his team tell us more.

Radio remains a powerful and instant way to communicate news, share knowledge and engage with audiences. When traditional distribution becomes difficult or impossible, new methods of sharing the content emerge. The challenging political landscape in Burundi has created new radio distribution. Bob Rugurika tells us more.

The Public Radio Debate: The last year has been a tumultuous time at the SABC. Looking at best practice from Africa and learnings from Europe, this panel discussion will examine the need for an independent and impartial public broadcaster. Panel includes Suna Venter (SABC 8), Nana esi Parry (Ghana Broadcasting Corporation), Graham Dixon (European Broadcasting Union), Mathatha Tshedu (Wits Journalism), Kate Skinner (Broadcast Researcher) and Solly Phetoe (SABC)

Engaged audiences are active on a variety of platforms and consume media brands outside their traditional footprints. Join Bronwyn Hardick (Showmax) as she shares her ten tips to manage social media platforms.

Master Class - Podcasting: Join Brad Brown (The Podcast Academy) as he shares all the essential skills, tips, and equipment needed to create your own podcast.

Jan Brückner from Benz Town Branding will demonstrate and create an audio-imaging package live during this master class. Engage with and learn from top audio producers and see them in action!

Brandon Oelofse(RNTC-The Netherlands)shares ways to on how to construct and develop memorable stories for on-air use.

Creating Powerful Radio: Join international consultant and author, Valerie Geller, as she shares her ideas on creating powerful radio content. This is a session not to be missed.

Trusting Technology: Back by popular demand, Arthur Goldstuck speaks about the technology revolution that is changing the world of business, bringing with it massive challenges that highlight a deep flaw in the future: Lack of trust in new technologies.

The Digital King: Join a pioneer of the on-line radio spaceDJ Sbu, as they talk about the synergy of going digital.

The All-Seeing Eye: Jon Savage talks about his on-line venture and tells us why his on-line model rivals others in this space.

The New Audio Goldrush: Francois Retief and Neil Meintjes (Iono.FM) share their insight into on-line content and technical trends proving the case for radio on the 21st-century digital frontier

Master Class - Formats to Engage: Brandon Oelofse (RNTC – The Netherlands) offers a Master Class on understanding the ten basic formats and how to use them creatively.

C-Tru: Podcasting for the visually impaired has led to some interesting content pieces and approaches. Join Jacob Kruger (C-Tru) as they share their content and approach to podcasting.

Relevance Through Innovation: To remain relevant, add value to society and maintain its position, radio must embrace technology and trends. Graham Dixon (European Broadcasting Union) shares some insights and examples from Europe.

Streaming Radio Truths: Shaun Dewberry takes an uncomfortable look at the realities of streaming radio. From set-up to become viable, he shares a realistic viewpoint based on his experience.