IABC Edmonton Podcast

IABC Edmonton partnered with MacEwan University Bachelor of Communication Studies to bring our members the opportunity to learn from internationally acclaimed journalist Barbara Reyelts on October 12, 2018. Reyelts hosted a professional development session titled "The Shifting Communications Landscape" at MacEwan University specially for IABC Edmonton members. This session focused on how the changes in communication and technology directly impact our profession – something each of us is facing in every industry. IABC Edmonton Past President, Marvin Polis, caught up with Barbara after the event to bring you this summary of her talk. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.

In this episode of the IABC Edmonton podcast, Past President, Marvin Polis, interviews authors Regina Lundgren and Andrea McMakin about their book, Risk Communication - a handbook for communicating environment, safety and health risks. Be sure to listen to the end to learn how you can enter to win a free copy of the book. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts, Soundcloud or your podcast app.

As you plan your fundraiser, festival, or company announcement, are you confident you know how to get the right media out to your event? At the June 2018 professional development session, Shawna Randolph, co-host of Alberta Primetime and founder of Shawna Randolph Communications, co-presented with other IABC Edmonton members about planning, delivering and reporting on media events. IABC Edmonton Past President, Marvin Polis, interviewed Shawna before the event. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.

Safety is a top priority and a large part of corporate culture. This is no exception for Suncor Energy, who as a result of several serious safety incidents, implemented a cultural change at its oil sands operations. Leadership and communications played an important role in making that shift. In this IABC Edmonton podcast episode, Past President Marvin Polis talks to Shauna Lowry, Manager, Employee & Sustainability Communications at Suncor Energy. Shauna pulls from Suncor’s own experiences to help us all understand how we can leverage the power of meaningful, two-way conversations to shift corporate culture. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.

As communicators, our goal is to tell our story in such a way that our target audience hears it, understands it and is motivated by it to take action. But in a world with more marketing channels than ever before: - How do you know which channels to utilize for your audience? - What’s the right blend of traditional and digital media? - How do you tie together your channels, messaging and timing into one cohesive strategy? In this professional development session, Catrin Owen, CEO of Calder Bateman, was joined by Linda Hoang, Digital Strategist at Calder Bateman, and their client Brittany Lewchuk, to share the integrated marketing communications strategy for the “Just Call #211” campaign that won the IABC Social Media Programs Award in 2017. Together, Catrin and the team walked IABC members through their process for identifying their target audience, selecting their communications channels and successfully executing their integrated strategy. Past President, Marvin Polis chatted with Catrin after the session and recorded this podcast episode for IABC Edmonton members. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.

It’s no secret that an engaged workforce is the heart of a successful organization. The employee communications function plays a strong role in supporting engagement through information sharing and communicating the culture. Sounds simple, but how does it all come to life? Learn from a panel of employee communication professionals how they leverage digital communication channels and tools to help drive engagement and culture. Past President, Marvin Polis chatted with panel moderator Johanna Dietrich after the October 2017 professional development session and recorded this podcast episode for IABC Edmonton members. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.

In IABC Edmonton's last professional development session of the 2016-17 season, Michael Brito explained the "why" of employee advocacy, as well as provided our members with a roadmap to mobilize their employees as brand storytellers, no matter how large or small the company. Past President, Marvin Polis chatted with Michael after the event and recorded this interview with the acclaimed digital strategist, author, TEDx speaker and adjunct professor. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes, Apple Podcasts or your podcast app.

The Forward Thinking workshop event was hosted by IABC Edmonton, Digital Alberta and nForm. This half-day was packed with strategy, tactics, and case studies covering a range of topics related to digital and the customer experience. From the love-hate relationship between organizations and social media, to website usability and the bottom line, the workshop's sessions featured presenters and panelists who have led the charge on digital for their organizations. Listen to our podcast interview with keynote speaker, Marc Gordon. Marc talks about how companies aren’t social. People are social. That’s why it’s so important for your company to know how to effectively participate in a social media world. Marc's keynote presentation was sponsored by DDB. The event was made possible with the support of DDB, TopDraw and MacEwan School of Business Public Relations Program. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes or on your podcast app.

In this special episode of the IABC Edmonton podcast, past president Marvin Polis chats with Jonah Berger about influencing groups and individuals. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s taught Wharton’s top ranked online course, published dozens of articles in top-tier academic journals and consulted for a variety of Fortune 500 companies. Popular publications like the New York Times and Harvard Business Review often cover his work. You can learn more about Jonah at jonahberger.com TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton on SoundCloud, iTunes or on your podcast app.

This episode of the IABC Edmonton podcast is all about strategic planning as past president Marvin Polis interviews Colin Babiuk from MacEwan University’s Public Relations Program. Colin Babiuk, MA, APR, FCPRS, is the Faculty and Curriculum Coordinator for the PR Program at MacEwan. Colin has more than 27 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations and marketing. Colin holds a Diploma in Advertising and Public Relations, a Graduate Certificate in Public Relations Management and a Master of Arts in Professional Communication. He is a member of the Canadian Public Relations Society (CPRS) Edmonton and IABC Edmonton, serving as a board member for both associations. Currently he is a member of the CPRS National Education Committee and serves as the Chief Grader for the Public Relations Knowledge (PRK) exam. Colin earned his Accredited in Public Relations (APR) designation in 2004 and was admitted to the CPRS College of Fellows in 2012. He joined the faculty at Grant MacEwan University as curriculum coordinator and instructor for the Public Relations Diploma Program in 2008. He served as the Program Chair from 2010 to 2014, and facilitated the redevelopment of the Public Relations Diploma program in 2010. Colin teaches courses in PR fundamentals, media relations, internal communications and communications research and supervises the professional practicum. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes or on your podcast app.

In this special episode of the IABC Edmonton podcast, past president Marvin Polis interviews Dave Carroll about his iconic viral video United Breaks Guitars. As you’ll probably remember, Dave’s video caught the world by storm and became one of the top 10 videos that year on Time Magazine’s list of viral videos. Dave says it all started when United Airlines broke his expensive guitar and then mishandled the customer service. This is Dave’s story. You can learn more about Dave Carroll at: davecarrollmusic.com

While some may think of leadership as a position, it is actually a choice we make every day. Leadership requires that we bring our best to every situation, a challenging proposition in today's work world. In this episode of the IABC Edmonton Podcast, past president Marvin Polis talks to Tammy Dewar about new ways to think about and re-ignite your leadership. Get a renewed sense of your own leadership and ideas for how you can continue to develop it and make a difference in your life and in the lives of those around you. Learn about: - The role of happiness in your leadership - The art of reframing - How to manage your energy - The importance of your social network - How engaging with others in an authentic way brings energy to everyone ABOUT TAMMY DEWAR Tammy Dewar, Ph. D., is a passionate educator who integrates theory and practice into creative, engaging and thought provoking learning experiences. She is a Professional Certified Coach who inspires people to find and make the most of their leadership potential. Tammy's work has included large scale leadership development projects, team development and coaching, and executive coaching. She has experience in a number of sectors and engages front line staff and executives alike. Thank you to CNW for supporting this IABC Edmonton professional development session.

The May 2015 election of Premier Rachel Notley in Alberta has represented a significant shift in the tone, priorities and style of the provincial government. At the federal level, the Justin Trudeau-led Liberals came to power last year as well. Both governments are putting a priority on gender parity and diversity. "Because it’s 2016" was the simple rationale that the Prime Minister responded to when asked about the diversity of his first Cabinet. At the October 2016 IABC Edmonton professional development session, Kristin Anderson of Global Public Affairs spoke about the impact the shifts at both the federal and provincial levels mean for government relations practitioners, with a unique lens on what it means for women in the industry. She she also talked about how organizations, be they project proponents or not-for-profits, can strategically approach governments to achieve positive outcomes in this new paradigm.

Last year, leading brands spent nearly a third of their budgets on content marketing. In our digital landscape, effective content is becoming increasingly important. What makes a good content strategy? How can you develop a compelling editorial mission? What's the best way to build an audience? IABC Edmonton and our friends at Digital Alberta hosted a professional development session to help you discover everything you've always wanted to know about digital content strategy but were afraid to ask.

IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Robert Valpy (Postmedia Edmonton) was one of the presenters for the session: Shaping your organization's digital strategy. Change means opportunity. As technology transforms our profession, savvy communicators are using their digital skills to influence their organizations and advance their careers. This session answered two questions: the first is how can we influence our organization’s digital strategy? The second is more ambitious: can our knowledge and experience with digital get us a seat at the big strategy table?

IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Tim Schneider (University of Alberta) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners talked about website and social analytics. These tools give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.

IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. James Klassen (Alberta Motor Association) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners talked about website and social analytics. These tools give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.

IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Dana DiTomaso (Partner, KickPoint) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners talked about website and social analytics. These tools give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.

We are bombarded with over 10,000 images a day. Whether it's the billboards and signs we see on our drive to work, or the flood of ads, notifications, feeds, or messages we see on our digital devices, the fight for audience attention is growing more difficult. Join IABC Edmonton Past President, Marvin Polis as he interviews Noel Amante from V Strategies about the most effective creative visual tools and techniques to deliver content to your audience and support your communication objectives. Noel Amante has been the Director of Business Development, as well as a Visual Communication Advisor for V Strategies Inc. for the past two years. V Strategies Inc. (V) is a Visual Communications Agency with headquarters in Calgary. Operating since 1997, V has serviced companies and organizations throughout Alberta and Canada. Learn more at www.vinc.ca

IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Jennifer Mitok was one of the presenters for the session, Becoming a Digital-First Communications Team. The panel of senior practitioners talked about the challenges, pitfalls and rewards of leading their organizations into the digital age. Jennifer Mitok is an Assistant Director of Communications with Alberta Environment and Parks where she oversees a team of digital content, technology and social media specialists. Jennifer’s professional background includes experience in web and mobile app development, communications and social media strategy and most recently developing experience in online engagement. Environment and Parks has recently invested in an online engagement platform for citizen engagement, which will allow government to further engage with citizens and stakeholders on Alberta’s numerous environmental issues. Her previous work experience includes Alberta Culture and Tourism, the Alberta Public Affairs Bureau, NAIT and private sector. Jennifer holds a BA in Political Science and Economics and an MA in Communications and Technology from the University of Alberta.

IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Matt Brown was one of the presenters for the session, Becoming a Digital-First Communications Team. The panel of senior practitioners talked about the challenges, pitfalls and rewards of leading their organizations into the digital age. Matthew is currently the Web and Digital Media Manager at Servus Credit Union, and recently joined the newly formed Digital Banking team. For the past six years, he has been at the center of the marketing department's transformation from being a traditional marketing team to one focused on digital strategy and using insights, analytics and measurable results to drive decision-making. With the formation of the Digital Banking team at Servus, Matthew is now engaged in realizing and bringing their digital strategy to life by focusing on developing an omni-channel web experience for Servus that extends across their member and public facing digital properties.

Earned media remains valuable, whether it’s for your clients or for your own company. What are some of the strategies we can use today during Edmonton's recent changes in local media to have our stories told? Karen Unland discussed how this will change the way communicators pitch stories. No matter who is being pitched to, it’s more important than ever to think like an entrepreneur. Karen Unland is building her own media company after many productive and instructive years in mainstream newsrooms. She spent 14 years at the Edmonton Journal as a reporter and in various editorial roles, then left to teach and consult. In 2012, she came back to Postmedia, which owns the Journal among other newspapers, to co-found Capital Ideas, a community of business owners helping business owners by sharing what they know. Now she is embarking on a new venture, the flagship of which is Seen and Heard in Edmonton, a blog and a podcast about bloggers and podcasters in our maker-filled city. Twitter: @karenunland and @seenandheardyeg Facebook: facebook.com/seenandheardyeg LinkedIn: www.linkedin.com/in/karenunland Instagram: @karenunland Website: www.seenandheardyeg.com IABC Edmonton http://edmonton.iabc.com