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Leeds Business Insights

Leeds Business Insights

Leeds School of Business

The challenges facing business today are more complex and interconnected than ever before. The Leeds School of Business at CU Boulder offers a cutting-edge perspective of trending topics, along with actionable insights, to help you navigate the evolving world of business.

Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.


34 - S4E1: Ethan Poskanzer - The Politics of Truth: Exploring Moral Flexibility
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  • 34 - S4E1: Ethan Poskanzer - The Politics of Truth: Exploring Moral Flexibility

    Our guest’s latest research is focused on how voters relate to the concepts of truth and factuality, and how personal moral values tend to drive voters more than facts.


    Ethan Poskanzer is an Assistant Professor of Strategy and Entrepreneurship at the Leeds School of Business at the University of Colorado Boulder. Ethan studies how organizations can select and connect people to develop innovative ideas and is particularly interested in how the opportunity to innovate can be democratized and made more inclusive.


    In hissecond appearanceon the show, Ethan joins our new host Mariz Kuntz to chat about the latest paper he co-authored. We’ll dive into how moral flexibilityinfluences political parties and challenges the efficacy of fact-checking, and ultimately shows us how across political parties, people are more similar than they are different.


    Leeds Business Insights Podcast is a production of Leeds School of Business and is produced byUniversity FM.



    EPISODE QUOTES:

    How can we improve our political environment?

    [16:55] In the political environment, it would be better if we tried to support candidates who we thought would conduct themselves in a way conducive to the American political system we want to see. Which I would say, frankly, it's not that easy, because I think there's always shades of these behaviors going on, but it's a new variable in my “who am I going to support?” equation.


    Politicians reflect what voters reward

    [17:44] As voters, I think the point of a democracy is that politicians are going to do what gets them votes, so we're going to get the things that we have demand for in the world. And so, if you say that, hey, there's too much distrust in politics, and there's too much misinformation in politics, you probably shouldn't vote for a candidate to do that because that's going to keep happening. I think this is a case where the politicians do what is rewarded by the voters, so we have the power to kind of create a political environment.


    Seeking leaders who value facts over political agendas

    [12:08] We see that politicians are not really penalized for saying things that aren't true. And politicians generally are going to do what gets them votes. So to an extent that we want to see this stop, the voters have to hold politicians that do this accountable and not vote for them. 


    SHOW LINKS:

    Ethan Poskanzer | Leeds School of BusinessEthan Poskanzer | Personal WebsiteEthan Poskanzer | LinkedInEthan Poskanzer | Google ScholarWhen Truth Trumps Facts: Studies on Partisan Moral Flexibility in American Politics
    Wed, 30 Oct 2024
  • 33 - Season 4 - Trailer

    The fall semester is well underway and we are BACK with a brand-new season of Leeds Business Insights!


    We know it’s been a minute since we gave you new episodes, and we’ve made a few changes. First, we have a new host, Maria Kuntz! Maria is an inclusive communications and marketing professional, storyteller, and now—podcast host! 


    In Season 4, we’ll continue to explore the challenges and opportunities facing business leaders and share LBIdeas, key takeaways and actionable insights from each episode.


    So meet us right back here onOctober 30th, and on the last Wednesday of every month. In the meantime, check out past show episodes already available on your favorite podcast platform. 


    Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.

    Wed, 23 Oct 2024
  • 32 - S3E10: Brian Higgins - Sales Is Really About Building Relationships

    Our guest today says sales is all about helping buyers make informed purchase decisions and giving them the information they need. But there is so much more nuance behind that simple definition, and what goes on in the day to day of a salesperson. 


    So we are thrilled to be discussing applicable lessons from sales that can be useful for any professional with Brian Higgins, a Teaching Assistant Professional at Leeds Business and sales and business development executive. 


    Brian joins host Amanda Kramer to talk about misperceptions many have about working in sales, the art of a good conversation, surprising skills taught in sales courses at Leeds, and the unique mentorship opportunities available here.


    If you are interested in becoming a mentor for sales students at Leeds, and have 5 years experience employing a sales process with good results, we would love to have you reach out! You can email Brian directly atBrian.Higgins@colorado.eduto learn more.


    Leeds Business Insights Podcast is a production of Leeds School of Business and is produced byUniversity FM.



    EPISODE QUOTES:

    The illusion of good and bad personalities

    [00:10:02] You know what's interesting is that we suffer from this illusion that we have good personalities and bad personalities. There really is no such thing as a good personality and a bad personality. It's that I have a certain kind of personality, and you have a certain kind of personality. And if we're going to get along, we're probably going to need to flex a little bit so that, you know, we can come together in the middle.


    The value of building relationship in sales

    [00:02:54] I think what's important is that people understand that no matter how well you communicate, if you don't have the ability to develop some relationship with a person or the people you're selling to, your ability to communicate is not going to be very valuable.


    On understanding how to sell

    [00:08:12] Even though you may not be employed to sell, understanding how to sell and understanding what's important in order to sell yourself or your ideas can be very, very helpful in your life.


    Questions are powerful

    [00:14:54] Questions are so powerful. The ability to ask questions that are purposeful and meaningful puts the focus on the other person. It's not about us. It's more about you. Tell me about this. Tell me about that. So the ability to ask questions in a conversation is incredibly powerful.



    SHOW LINKS:

    Brian Higgins Faculty Profile at the Leeds School of Business

    Wed, 19 Jul 2023
  • 31 - S3E9: Brock Weatherup - You Don’t Get Lucky If You Don’t Work Hard

    Brock Weatherup is a Leeds alumnus and consumer growth board executive, three-time Exit Startup CEO founder, multi-billion dollar C-suite leader, an active early-stage investor.


    He was a dedicated startup guy, who went from churning out successful businesses in the pet food & wellness industry, to receiving a diagnosis that changed the entire course of his life. 


    In this episode, he sits down with host Amanda Kramer to discuss his accomplishments, reflect on getting diagnosed with multiple sclerosis just 18 months ago, finding comfort in risk, and diving into opportunities even if you don't feel 100% prepared.


    Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.



    EPISODE QUOTES:

    Take the risk and embrace the knowledge that comes with it

    [00:25:24] If you don't take risks and don't take stride, you don't know what will happen in life. And it doesn't have to be necessarily a medical thing, but all those other things—how are you going to end up and what are you going to do with it? And the reality is: take the risk and embrace the knowledge that comes with it.


    How do you build your comfort with risk and live with a risk forward mentality?

    [00:13:06] If you have that personal infrastructure and the intentionality in your life, those two things allow you to find success if you're willing to be open for it. But you have to be ready to go do that and know that, hey, things fail all along the way. Okay. How are you going to get out of it?


    On finding the right support system

    [00:10:56] Find the people that are supportive, and by supportive, it doesn't mean people who are like, "Yay! You're the best Brock." It doesn't mean that it's the people who are truly there for you and care about you genuinely.


    SHOW LINKS:

    Brock Weatherup on LinkedIn

    Wed, 05 Jul 2023
  • 30 - S3E8: Alix Barasch - Crafting Immersive, Enjoyable Experiences

    So much of our free time is consumed with posting on social media, sharing our day to day lives and crafting a personal narrative or brand online. But how is the effecting our day to day lives, and is it effecting our possibility to truly live in and experience the moments were in?


    Today we are discussing the intersection between technology and consumer experiences with Alexandra Barasch, an associate professor at the Leeds School of Business. 


    She sits down with host Amanda Kramer to talk all about what makes customers enjoy their experiences, how companies can then create experiences that make consumers more immersed or more engaged in the moment, the pros & cons of 5G and more immersive content, as well as posting posed vs candid photos.


    Leeds Business Insights Podcast is a production of Leeds School of Business and is produced byUniversity FM.


    EPISODE QUOTES:

    Authenticity is always the winning strategy

    [00:27:30] Authenticity, in my view, is always going to be a winning strategy. How to do that is changing. How to signal that you care about that depends on the segment, it depends on the technology, but it's always going to be what people care about.


    How do you find the most genuine content?

    [00:19:25] You want to let consumers speak for you. In order to do that, you have to be able to let go. You have to be able to not have full control over your content, and that is how you get the most genuine, authentic content that consumers are sharing and really believe in the product and the brand, and other consumers can judge that very well.


    Reducing frictions leads to better conversions

    [00:16:46] Reducing friction is only good when consumers are ready to process it, ready to act, and this is going to also lead to better tracking of conversions, better data and metrics, and analytics as well.


    You can't compare one social media or type of technology to another.

    [00:18:18] There's no one social media or type of technology that's better or worse than the others. It's about the selection effects, where certain types of consumers—younger consumers and consumers that are more technologically savvy—are able to embrace and engage with more varied and diverse formats and more interactive content.



    SHOW LINKS:

    Alixandra Barasch Faculty Profile at Leeds School of Business

    Alixandra Barasch - Google Scholar


    Wed, 21 Jun 2023
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