Marketing 4 Business

In this episode of the Marketing 4 Business Podcast, Scott chats with Jon Randles, a seasoned business coach and partner at MOSH Social Media, about strategies for navigating today’s challenging business environment. Jon shares key insights on maintaining control over what matters, from managing time and costs to improving cash flow and refining marketing approaches.

Jon discusses his “five essentials” for business success, emphasising the value of focusing on high-impact activities, analysing profitability, and identifying ideal clients. Drawing from his coaching experience, he highlights the importance of setting specific goals, building resilience, and targeting the right audience for sustainable growth. Scott and Jon also explore the mindset needed to stay productive and intentional, even when the economy is uncertain.

Tune in to this Marketing 4 Business Podcast episode for actionable advice on making smart decisions, staying resilient, and building a profitable, client-focused business in any market climate!

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Jon on LinkedIn here

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

In this special episode of the Marketing 4 Business Podcast, Scott sits down with industry experts Murray Hale and Owen Scott to discuss their top business advice for thriving in today’s economic climate. Drawing on years of experience, Murray and Owen share tips on building resilience, staying focused, and making smart decisions to drive long-term growth.

Murray highlights the importance of optimising cash flow, setting clear objectives, and nurturing strong client relationships, while Owen dives into the value of strategic marketing and aligning team efforts for maximum impact. This episode is packed with advice for business owners looking to boost productivity, improve client relationships, and ultimately, achieve their best results yet!

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Murray on LinkedIn here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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In this episode of theMarketing 4 Business Podcast, Scott sits down with leadership expert Denis Gianoutsos, host of the Leadership is Changing podcast, to discuss key strategies for business leaders. Denis shares his five essential ways to help your people thrive, starting with how to build a match-fit mindset for leadership. 

They dive into topics like the importance of clarity, becoming a deliberate leader, and why setting your team free to excel is critical. Denis also touches on how leaders can embrace creativity during challenging times and the power of consistency in leadership. Tune in to learn how to elevate your leadership skills, inspire your team, and lead your business to success!

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Denis on LinkedInhere

Listen to the Leadership is Changing podcasthere

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Connect with Scott on LinkedInhere

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketinghere.

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In this episode of the Marketing 4 Business Podcast, Scott interviews Mike James, co-owner of NOVUS Glass New Zealand, and Paul Wright, co-founder of Harcourts, for their best business advice. Mike shares how focusing on customer service and empowering your team with the right mindset leads to long-term success. He also highlights the importance of hiring for attitude and building a strong company culture.

Paul emphasises the power of having a clear plan, staying accountable, and consistently focusing on high-value activities that drive business growth. He also shares leadership insights learned from All Blacks mental skills coach Gilbert Enoka, and the importance of balancing work and life.

Tune into this episode for actionable strategies to grow your business, empower your team, and create a culture of success!

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Mike on LinkedIn here

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Follow the Marketing 4 Business podcast on Instagram here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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In this episode of the Marketing 4 Business Podcast, Scott sits down with Brad Evans, partner at SBA Small Business Accounting, to discuss how businesses can close the gap to achieve greater success. Drawing from his experience as a professional cyclist, Brad shares valuable insights on the importance of strategy, discipline, and determination in both sports and business.

Brad dives into the power of setting clear short-term goals, focusing on "dollar-productive" activities, and relentlessly pursuing sales to drive business growth. He also highlights the importance of staying on top of financials, from tax planning to leveraging technology for business efficiency.

Tune in to this Marketing 4 Business Podcast episode for actionable tips on building a successful business and creating strong financial foundations to thrive in any economic climate!

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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In this episode of the Marketing 4 Business Podcast, Scott interviews Tony Jenkins, Managing Director of Harcourts Holmwood, and Miranda Knapton, Director at BNI New Zealand, for their best business advice. Tony shares his “Million Dollar Tip” on focusing on dollar-productive activities, delegating tasks, and maintaining a strong, positive mindset to lead teams through challenging times. 

Miranda emphasises the importance of building deep relationships, identifying and fixing weaknesses, and refining your business by focusing on core strengths. Tune into this episode for expert strategies to drive your business forward with clarity and purpose!

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Miranda on LinkedIn here

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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In this episode of theMarketing 4 Business Podcast, Scott sits down with Sam Cherry andDamien Faheyfrom Tabak Business Sales to explore the intricacies of selling a business. With over two decades of combined experience, Sam and Damien share their unique backgrounds, one from a marketing and sales perspective, the other from an accounting background, and how this dynamic helps them stand out in the world of business brokering. They delve into topics such as the importance of recurring revenue, business growth strategies, and why preparing a business for sale should start long before the actual sale date.

Listeners will learn what makes a business attractive to buyers, including the importance of owners stepping away from daily operations. Tune in for actionable tips on leveraging systems, technology, and long-term growth to boost your business’s value, whether you're planning to sell or optimise operations.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Sam on LinkedInhere

Connect with Damien on LinkedInhere 

Follow the Marketing 4 Business podcast on Instagramhere

Follow Digital Influence on Instagramhere

Connect with Scott on LinkedInhere

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketinghere.

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In this episode of theMarketing 4 Business Podcast, Scott asks industry experts Darren Pratley and Greg Williamson for their best business advice. Darren dives into the importance of truly owning your customer relationships, sharing practical strategies for building trust and delivering lasting value. Greg offers insights on maximising existing assets within your business and embracing AI tools for productivity gains. 

Tune into thisMarketing 4 Business Podcastepisode to learn how these proven approaches can reduce marketing costs and create deeper customer connections. Transform your business strategy with these actionable insights!

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Darren on LinkedInhere

Connect with Greg on LinkedInhere

Follow the Marketing 4 Business podcast on Instagramhere

Follow Digital Influence on Instagramhere

Connect with Scott on LinkedInhere

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketinghere.

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In this episode of theMarketing 4 Business Podcast, Scott chats with business advisor Ric Thorpe about how to thrive during tough economic times. They kick off with some light football banter before diving into key strategies like understanding client needs, setting clear goals, and knowing your "why." They also explore leveraging relationships, joint ventures, the "OAR vs. BED" mindset, and smart cash management.

Tune in to learn how focus, collaboration, and intentional action can help your business stay strong. Apply these insights to build resilience, manage finances well, and keep marketing for long-term growth.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Ric on LinkedInhere

Follow the Marketing 4 Business podcast on Instagramhere

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Connect with Scott on LinkedInhere

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketinghere.

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In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Brendan Holt and Amanda van Kuppevelt for their best business advice. Brendan introduces the innovative "Seven Chicken Nuggets" approach, showing how small, unexpected gestures can create extraordinary customer loyalty. Amanda shares insights on sharpening your branding and decision-making by clearly defining what your business is not, offering invaluable advice for growth and focus. Tune into this Marketing 4 Business Podcast episode to transform your business approach with these simple, impactful strategies!

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Amanda on LinkedIn here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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In this episode of the Marketing 4 Business Podcast, Scott chats with Mike Killick about the interesting connections between sports and business. They discuss key lessons from football, such as persistence and teamwork, and Mike shares his experiences revitalising the Deep South ice cream brand and navigating market expansion challenges, particularly in China. 

This episode offers actionable insights on how to apply sports strategies to business, understand market differences, and embrace innovation to thrive in various industries. Tune in to discover how these lessons can improve both your personal and professional life.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Mike on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Kane Lawson and Chris Tacon, "What is your best business advice?" Kane shares actionable strategies to enhance professionalism and responsiveness, crucial for standing out in the property market. Chris, a seasoned leader, offers practical advice on nurturing team relationships and navigating tough conversations. 

Tune in to discover how these expert insights can change your approach to business, offering you the tools to become a more effective leader and achieve greater success in 2024 and beyond.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, we sit down with Carl Taylor, chairman of the Combined Building Supplies Co-op. Carl shares his journey from school dropout to a successful builder and co-op leader, emphasising the transformative power of cooperatives in the construction sector. We chat about overcoming supplier rejections, the benefits of collective buying power, and effective marketing strategies for small businesses.

Listeners will gain actionable insights into the importance of strategic networking, consistent branding, and building supportive communities to enhance business resilience and growth in a competitive market.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Carl Taylor on LinkedIn here 

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott discusses the critical issue of the trust recession, highlighting how trust in institutions is at an all-time low. He emphasises the importance of building personal relationships and leveraging user-generated content to enhance credibility. Scott provides actionable tips on content marketing, community engagement, and developing loyalty programmes to help businesses navigate these challenging times and build trust with their audience.

Tune in to learn how to implement these strategies and ensure your business thrives despite the decline in trust. Embrace transparency and consistency to drive success and build lasting relationships with your customers.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy call with us to discuss your marketing here.

Have Fun & Take Action

Join us in celebrating the 100th episode of the Marketing for Business Podcast! In this special milestone episode, Scott sits down with 15 successful experts from various industries and asks them one question: what is your best business advice?

Whether you're an experienced business owner or an aspiring entrepreneur, this episode is packed with invaluable tips and insights. Don't miss this chance to learn from the best and transform your business approach. Tune in and get ready to take your success to the next level!

Our guests include:

1. Darren Pratley - Tactical Strategist & International Speaker

(Connect with Darren on LinkedIn here)

2. Amanda van Kuppevelt - Owner of Commonsensical 

(Connect with Amanda on LinkedInhere)

3. Brendan Holt - Owner of Display

(Connect with Brendan on LinkedIn here)

4. Kane Lawson - Owner of my New Start

(Follow My New Start on LinkedIn here)

5. Brent Selwyn- Director at KT Law

(Connect with Brent on LinkedIn here)

6. Chris Tacon - Director at Consignly

(Connect with Chris on LinkedIn here)

7. Greg Williamson - Director at Concentrate

(Connect with Greg on LinkedIn here)

8. Mike James - Director at NOVUS Glass

(Connect with Mike on LinkedIn here)

19. Miranda Knapton - President of BNI New Zealand

(Connect with Miranda on LinkedIn here) 

10. Murray Hale - Director at Hale Advertising

(Connect with Murray on LinkedIn here)

11. Owen Scott - Managing Director at Concentrate

(Connect with Owen on LinkedIn here)

12. Paul Wright - Chairman at the Inspire Foundation & Harcourts International

(Connect with Paul on LinkedIn here)

13. Shaun Stockman - Director at KPI Stockman Group

(Connect with Shaun on LinkedIn here) 

14. Tony Jenkins - Managing Director at Harcourts Holmwwood

(Connect with Tony here)

15. Hayden Knighton - Managing Director at Mag & Turbo Christchurch

(Connect with Hayden here)

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of theMarketing 4 Business Podcast, Scott chats with Kim Marshall from WK Advisors and Accountants about her journey from a high school student who loved numbers to becoming a chartered accountant and strategic business advisor. Kim shares how WK Advisors transitioned from traditional accounting to innovative advisory services, stressing the importance of simplicity in business strategy.

Kim also discusses effective coaching methods from "The Coaching Habit" by Michael Bungay Stanier and the value of a 90-day strategic framework. She explains how having a clear vision can improve team alignment and drive success. This episode is filled with tips to simplify your business operations and build resilience. Embrace simplicity and strategic clarity to boost your business in 2024.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Kim Marshall on LinkedInhere

Follow the Marketing 4 Business podcast on Instagramhere

Follow Digital Influence on Instagramhere

Connect with Scott on LinkedInhere

Eager to enhance your marketing strategy? Book in for a complimentary strategy call with Scott to discuss your marketinghere.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott sits down with media expert George Berry. George takes us on an insightful journey from his days at TVNZ to founding T2, a live-streaming and remote broadcasting company. He shares his expertise on the power of new media tools, the importance of business owners getting camera-ready, and the transformative shifts in the media landscape driven by technological advancements and the COVID-19 pandemic.

This episode is a must-listen for anyone wanting to leverage media tools to enhance their brand visibility and connect more authentically with their audience. George discusses building and maintaining relationships, ethical journalism in sports, and the shift towards authentic storytelling. Listeners can apply these lessons to improve their media presence, engage more effectively with their target market, and ultimately drive business growth.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with George on LinkedIn here

Connect with Scott on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Eager to enhance your marketing strategy? Book in for a complimentary strategy call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott dives into one of his all-time favourite books, "Positioning: How to Be Seen and Heard in an Overcrowded Marketplace." ​​Scott explores five main concepts: creating a unique position in the customer's mind, the importance of focus over creativity, the power of perception, simplifying messaging, and adapting to change. 

Learn how businesses like Pita Pit and the AA have successfully positioned themselves and discover actionable tips to apply these strategies to your business. Whether it's highlighting your unique benefits, maintaining consistent brand messaging, or staying agile in a changing market, the insights shared in this Marketing 4 Business Podcast episode will help you stand out and connect with your target audience. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Marketing Into Money’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing for Business Podcast, Scott chats with Jake Bailey, an incredible young man who became a symbol of resilience and leadership after being diagnosed with Burkitt’s non-Hodgkin’s lymphoma in 2015. Jake’s inspiring journey began with his unforgettable senior monitor speech at Christchurch Boys High School, which touched hearts far beyond the school grounds.

Jake shares his life-changing experiences, discussing themes of perseverance, the power of community support, and the importance of living true to one's values. He also offers practical strategies for building resilience in young people and overcoming adversity through small moments of joy.

The insights shared by Jake in this episode are not only inspiring but also very practical. Don't miss this chance to learn from Jake's extraordinary journey and apply these lessons in your own life.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Jake on LinkedIn here

Check out Jake’s website here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Marketing Into Money’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of theMarketing 4 Business Podcast, Scott discusses ‘What’s Working Right Now in Digital Marketing’ with insights from his team. The episode covers essential email marketing tactics, including maintaining clean email lists and leveraging segmentation for better engagement. Learn how to optimise social media ad placements and utilise lead-generating tools. The episode also highlights the potential for business growth through consistent content sharing and thought leadership on professional networking platforms.

Whether refining your email campaigns, targeting the right audience on social media, or establishing your presence on professional networks, these actionable strategies are designed to drive meaningful client interactions and generate leads. Transform your marketing approach with these proven tactics. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagramhere

Follow Digital Influence on Instagramhere

Connect with Scott on LinkedInhere

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketinghere.

Have Fun & Take Action

In this episode of theMarketing 4 Business Podcast, Scott chats with Sam Frost about the essential strategies for effective B2B digital marketing. Sam shares his journey from a high school student exploring online money-making opportunities to becoming a seasoned expert in the digital marketing field. He emphasises the importance of a customer-centric approach, leveraging AI in marketing, and balancing online and offline tactics.

ThisMarketing 4 Business Podcastepisode is a must-listen for anyone navigating the complex world of B2B marketing. Whether you’re developing your marketing strategy or looking to integrate AI tools into your processes, Sam’s insights and practical tips will help you enhance your marketing efforts, build stronger customer relationships, and drive business growth.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Sam on LinkedInhere

Visit Sam’s websitehere

Follow the Marketing 4 Business podcast on Instagramhere

Follow Digital Influence on Instagramhere

Connect with Scott on LinkedInhere

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketinghere.

Have Fun & Take Action

In this engaging episode of the Marketing for Business Podcast, Scott delves into actionable insights from his upcoming "Flip the Marketing Switch" book to help you transform your marketing efforts into profitable outcomes. He discusses essential steps to turn your marketing into money, such as mapping a robust strategy, enhancing its effectiveness, and monetising your efforts.

You will learn how to adapt marketing strategies for the digital age and maximise your ROI. This episode is a must-listen for those seeking to achieve digital success and thrive in the competitive digital landscape. The insights shared in this Marketing 4 Business Podcast episode can help guide your business towards profitable outcomes and improved marketing effectiveness.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with Sofia Wood about her fascinating transition from psychology to digital marketing. Sofia delves into the impact of human behaviour on crafting successful digital strategies and shares her experiences of driving growth for businesses through social media. She also answers the pressing question: Is Facebook Marketing Dead? 

This Marketing 4 Business Podcast episode is a must-listen for anyone looking to succeed in the dynamic world of digital marketing. Whether you're questioning the future of Facebook marketing or looking to enhance your brand's presence on LinkedIn, Sofia's real-world strategies and expert tips can help you boost your online visibility, build trust and increase engagement. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Connect with Sofia on LinkedIn here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing for Business Podcast, Scott shares "3 Marketing Skills That Pay The Bills" for local businesses. He explores the value of a well-tuned Google Business Profile, the power of networking, and how to leverage social media effectively. Scott also explains the AIDA method for crafting engaging ads and emphasises the need to continue marketing even during economic downturns. 

This Marketing 4 Business Podcast episode is useful for anyone wanting to protect their business in any economic situation. The tips Scott shares are aimed at making your business more visible, building trust, and increasing sales. Use these strategies for clear growth and to get ahead in your local market.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In our latest episode of the Marketing 4 Business Podcast, Scott chats with Blue Hamel about his journey from his beginnings in Christchurch to becoming a significant person in the advertising field. We discuss Blue's mix of visual storytelling, and marketing skills, and look at how AI is changing the industry. We look at the creation of the world's first NFT tokenised gin brand, the importance of being genuine in branding, and the ways AI is changing business growth and creative tasks. 

As we explore Blue's experiences, from early internships to leading roles at top agencies, this episode offers helpful insights for professionals wanting to use AI and innovation in their marketing strategies. Use the practical tips shared in this Marketing 4 Business Podcastepisode to stay up to date in the quickly changing world of modern marketing.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Follow Blue on LinkedIn here

Follow Blue Instagram here

Check out some of Blue’s creative work here

See below for ways to get in touch with us…

Follow the Marketing 4 Business Podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this engaging episode of the Marketing for Business Podcast, Scott discusses how to recession-proof your marketing. He shares strategies for businesses to thrive during tough economic times, ranging from adopting a mobile-first approach to leveraging Google Business profiles and video content. Scott also highlights the potential of offline marketing and AI's role in boosting productivity, developing a robust brand strategy, and maintaining consistent cross-channel communication. 

This Marketing 4 Business Podcast episode is a must-listen for those seeking to protect their business during periods of economic uncertainty. Scott's insights can help guide your business to stay resilient in the face of a recession. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with Owen Scott, co-owner of hi-tech marketing agency, Concentrate. The conversation explores Owen's career transition from marketing manager to business owner, highlighting key aspects like understanding customer needs, strategic market focus, the role of technology in business, and effective communication and sales systems. They discuss Concentrate's shift from a website-selling company to an all-inclusive sales systems provider. 

This episode not only provides an insight into Owen's professional journey but also offers a valuable understanding of the current digital marketing landscape. The conversation extends to the importance of social media, content strategy, the growing impact of AI in marketing, and understanding the Gartner hype cycle. This Marketing 4 Business Podcast episode is a must-listen for business owners and professionals aiming for sustainable growth amid market shifts and technological advancements.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Connect with Owen here

Check out Concentrate here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott discusses habit science and its impact on brand marketing, inspired by James Clear's book "Atomic Habits." Scott provides tips on enhancing user experience and personalising marketing efforts to create positive customer experiences and associations with your brand. 

By employing the habit-building strategies shared, businesses can enhance brand appeal and customer loyalty, fostering growth and success. This episode is ideal for business owners looking to boost their marketing strategies and create a loyal customer base through memorable brand experiences. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this exciting episode of Marketing 4 Business Podcast, Scott sits down with Mitch Shaw, the founder of Upstream to discuss his innovative approach of merging charity and business growth. You'll learn about Mitch's journey and how he creates beneficial partnerships for all involved. 

This episode covers topics such as Mitch's teamwork philosophy, the significance of charity partnerships, building a sustainable model and community, and incorporating social good into your brand. You'll hear about businesses like Novus New Zealand that have integrated charity into their brand. This Marketing 4 Business Podcast episode is a must-listen for any business aiming to grow sustainably while positively impacting society.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Check out Upstream here

Connect with Mitch on LinkedIn here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, we focus on building and keeping up marketing momentum. Scott offers helpful advice and strategies that are important for any business owner who wants to restart or boost their marketing efforts.

Here's what thisMarketing 4 Business Podcastepisode covers:

Getting Back on Track:

 - The value of community support for the podcast

  - Personal stories about overcoming marketing problems

 - The 'draw a line in the sand' method for a new beginning

 - The need for making decisions and taking action to build momentum

Small Changes, Big Results:

- Using sports strategies in business for weekly successes

 - Client examples showing how visibility helps build momentum

- The importance of a good offer and creating effective campaigns

Strategies for Ongoing Growth:

 - Changing surroundings and groups for new energy

 - Learning new skills and focusing on small but steady successes

The advice given in this episode is not just theoretical but practical, and can be used to achieve marketing momentum in real life. Whether it's deciding to make a change or focusing on small successes for a larger impact, these strategies aim to put you back in the game and ahead of your competitors.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with Doug Gold, chairman of a top media company. He shares his unique journey from copywriting to owning a radio station, the development of More FM, and his innovative business strategies that reshaped radio advertising.

This episode covers:

The Unexpected Beginning

- Doug's accidental entry into radio advertising and his transition from a copywriter to a radio entrepreneur

Starting More FM

- The acquisition of More FM frequency and promoting staff engagement

Unique Business Approaches

- Doug's shift to a flexible management style and commission-based revenue plans

Creating a Legacy

- The significance of reliable branding and adapting sales methods to the evolving media landscape

This Marketing 4 Business Podcast episode provides practical tips from Doug Gold’s innovative approaches, stressing the importance of creativity, questioning norms, and consistent branding. Listen to understand how these principles can foster innovation and growth in your own business.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott chats with web developer, Anna Hayes from Innovate Digital, a cutting-edge digital marketing agency. They discuss the journey of SEO and digital marketing, the harmony between web design and development, and the shift towards inclusive digital spaces. 

In thisMarketing 4 Business Podcastepisode, you'll learn about:

Digital Marketing Evolution

- The transition from HTML to responsive CSS.

- The role of COVID-19 in fast-tracking digital marketing strategies.

SEO and PHP Development Insights

- Backend optimisation for search engine ranking.

- The shift from structured employment to freelancing.

Consumer Behaviour and Digital Marketing

- Generational differences in search habits and how to adapt strategies.

- The importance of identifying and targeting your ideal client.

Business Growth Through Marketing

- Using personal interests to connect with your audience.

- The role of a growth team in enhancing marketing strategies.

Mindset and Future Trends

- The importance of mindset in personal and professional growth.

- The potential of AI in digital marketing and the continuous need for creativity.

This episode provides valuable insights for those looking to understand and navigate the digital marketing landscape. Learn about the evolution of SEO, the significance of consumer behaviour, and the importance of a growth mindset to improve your online presence and business success.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Connect with Anna on LinkedIn here

Follow Innovate Digital on LinkedIn here

Follow Innovate Digital on Instagram here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this special episode of the Marketing 4 Business Podcast, Scott is hitting a big milestone: his 50th birthday! To celebrate, he's sharing 50 learnings not just from a career in marketing and business, but from 50 years of life experiences. 

By the end of this Marketing 4 Business Podcast episode, you'll have a bunch of useful tips, smart tactics, and the motivation to tackle your own business, marketing or life challenges. Whether you’re at the beginning of your career, scaling a business, or looking for ways to reinvent your approach, Scott’s 50 lessons offer something for everyone. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this enlightening episode of the Marketing 4 Business Podcast, Scott sits down with inspiring entrepreneur, Nick Burns. Nick shares his story, highlighting how he converted his operational expertise into a lucrative business. We delve into the concept of 'Clean Sheet Selling' and explore how it skyrocketed Nick's company to international fame.

Here's what you can look forward to in thisMarketing 4 Business Podcastepisode:

Switching from Numbers to People: Understanding the value of interpersonal skills in business and sales, and learning to embrace the human aspect.

The Birth of Emendo: The chance beach encounter that led to the creation of a business and the division of responsibilities among the founders.

Mastering Clean Sheet Selling: Discover how active listening and building internal support can drive your business growth.

Branching Out Internationally: Using success stories from clients to break into new markets and establish credibility.

Investment Tips and Financial Smarts: Balancing family, friends, and finance in the startup world, and strategies for sustained success.

Ongoing Personal Development: Cultivating daily habits for improved learning and productivity, and how influential literature can shape your mindset.

Nick's story underscores the power of 'Clean Sheet Selling' in driving business success. His strategies can help entrepreneurs stimulate growth, build strong networks, and make smart investments. Whether you're starting up or already running a business, this episode provides valuable insights for overcoming challenges with confidence and resilience.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Connect with Nick on LinkedIn here

Book your spot at the Christchurch Hi Tech Sales Meetup here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this eye-opening episode of the Marketing 4 Business Podcast, Scott chats with Sarah Anderson about her entrepreneurial journey. From her high school crafting days to running three successful businesses, they dive into Sarah's strategies for growth, how she connects with customers, and her flexibility in navigating the challenges of the pandemic.

Here’s what you will learn in this episode of the Marketing 4 Business Podcast:

Sarah's experiences offer valuable lessons for anyone hoping to turn their passion into a successful business. Whether you're just starting or aiming to expand, the useful advice and innovative strategies shared in this episode will help you pave your way to success.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Connect with Sarah on LinkedIn here

Follow Sarah on Instagram here

Check out True Macro here

Check out PureBowl here

Check out Celebration Hire here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott discusses effective marketing strategies that are applicable to various businesses, providing real examples to illustrate how these strategies can enhance your business growth.

Here's what you'll learn from this episode:

Understanding Your 'Where You Can Win Zone'

- Learn how every business has a specific 'Where You Can Win Zone' and how to leverage it to outperform your competitors.

Setting 'A to B Marketing Goals'

- Learn the significance of setting specific 'A to B' marketing goals that align with your overall business objectives. 

Mastering the Art of Marketing, Branding, and Advertising (MBA)

- Understand Scott Wilson's Marketing 101 Law on growing your market share by increasing your potential customer mindshare.

Emphasising 'Content, Content, Content'

- Learn how to generate high-quality, engaging content that educates, entertains, or inspires your audience across various platforms.

Adopting a Multi-Channel Approach

- Learn to use a mix of online and offline channels such as social media, email marketing, SEO, PPC, and traditional advertising to reach a broader audience.

Maintaining Consistent Branding

- Learn about the importance of consistent branding elements across all marketing channels for better brand recognition.

Making Data-Driven Decisions

- Learn to use analytics and data to track your marketing campaigns' performance and make informed decisions for optimisation.

Enhancing Customer Engagement

- Learn to build relationships with your audience through interactive content, personalised communication, and prompt responses to enquiries.

Building a Community

- Understand the importance of creating a community around your brand by engaging with your audience, encouraging user-generated content, and participating in relevant events or discussions.

Pursuing Continuous Marketing Improvement

- Learn to regularly evaluate and refine your marketing strategies based on feedback, market trends, and changing consumer behaviours.

Having Fun with Your Marketing

- Lastly, learn when to inject some fun into your marketing strategy, as this can enhance creativity and engagement.

Don’t miss this insightful episode of the Marketing 4 Business podcast. It’s time for you to Flip Your Marketing Switch and turn your marketing into a lead and sales-generating machine!

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Welcome to the latest episode of the Marketing 4 Business Podcast, where we delve into the world of SEO with Google SEO & Ad Specialist Dean Warwick. In this episode, we dissect how local businesses can dominate Google Maps, enhance online visibility, and craft a robust SEO strategy for sustained success.

Here's what you'll learn in thisMarketing 4 Business Podcastepisode:

Mastering Local SEO:

 - The significance of Google Business Profile and tips on claiming and optimising it.

- Insights into selecting accurate business categories for enhanced search visibility.

 - The impact of regular updates and positive reviews on your Google rankings.

SEO Strategies for Your Website:

 - Crafting service pages that rank well and engage customers effectively.

- The importance of website speed and avoiding common SEO errors like keyword stuffing.

- The synergy between SEO practices and a seamless user experience.

Long-Term SEO Vision:

- Approaching SEO with patience and strategic planning.

- How to align SEO efforts with business goals for optimal results.

By applying these actionable strategies, companies can significantly enhance their online presence, convert more leads, and establish a dominant position in search engine rankings. Whether you're starting from scratch or refining an existing approach, this episode is packed with SEO gold that's practical and ready to implement.

Elevate your Local SEO game and take advantage of our complimentary local SEO audit! If you're ready to enhance your business's online strategy and see where you stand in local search rankings, simply schedule your call with us today here.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Dean on LinkedIn here

Explore a selection of Dean's blog articles here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Scott was a guest on the Content Led Podcast this week, and we thought it was too valuable not to share with our own audience. In this insightful episode, Scott uncovers the strategies he has mastered for creating content that drives business growth.

Here's what you'll learn in this Marketing 4 Business Podcastepisode:

- Content as a Growth Lever: Discover how freely sharing knowledge and insights can significantly foster business development and client acquisition.

- Audience Engagement: Learn the importance of understanding your audience's engagement patterns – whether they prefer a single impactful piece of content or multiple pieces to build trust.

- Consistency & Visibility: Gain insights on the necessity of regular content release for lead generation and the risks associated with disrupting this flow.

- Multi-Platform Strategy: Explore how to maximise reach by repurposing content across different platforms and the benefits of team participation in content creation.

- Overcoming Psychological Barriers: Understand the common hurdles in content creation, from self-doubt to maintaining motivation, and strategies to overcome them.

The insights from this Marketing 4 Business Podcast episode are not just theories but tested strategies that have proven successful in the digital marketplace. By applying these expert tactics, business owners can expect to see a real impact on their growth and market presence. Start implementing these actionable takeaways to transform your content into a powerful tool for business success.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott and Social Media Strategist Olivia Brand delve into the significant impact of video content on enhancing business visibility and engagement within the digital landscape. 

Here's what you'll learn in thisMarketing 4 Business Podcastepisode:

Video Marketing Accessibility:

  - Leverage smartphones for high-quality content

  - Break the myth that effective video requires hefty budgets

Content Creation Skills:

  - Importance of authenticity and human connection

  - Scripting engaging narratives tailored to your ideal customer

Strategic Video Marketing:

  - The power of personal and professional brand integration

  - Overcoming the fear of visibility with structured guidance

Consistency & Quality:

  - How regular content production maintains brand presence and market share

  - The significance of genuine engagement over vanity metrics

Minimal Equipment, Maximum Impact:

  - Utilising simple setups and editing tools like CapCut

  - Prioritising storytelling and audience connection over production value

Platform-Specific Strategies:

  - Tailoring content to where your audience engages most

  - Understanding the nuances of various social media platforms

Content Ideation:

  - Generating ideas from FAQs and industry myths

  - Positioning yourself as an authority by addressing the right questions

Ready to elevate your brand with short-form video? Explore our own tried and tested Video Influence framework, a strategy we employ with our clients at Digital Influence to create impactful video content. For further assistance with your video content strategy, filming, editing, or distribution contact us today. We'll align our expertise with your vision to create content that truly resonates with your audience.

See below for ways to get in touch with us…

Follow Olivia on Instagram here

Connect with Olivia on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Have Fun & Take Action

Welcome to our newest episode of the Marketing 4 Business Podcast. In our latest episode, ‘The 5 Best Ways to Grow Your Business in 2024’, we take you through a range of proven business expansion strategies for the coming year. This episode is packed with insights from your host Scott who shares strategies on strategic outreach, networking, and clever advertising.

Here's what you'll learn in thisMarketing 4 Business Podcastepisode:

Mastering Cold Outreach

- How to create a Dream 100 list to laser-target your ideal clients.

- Utilising LinkedIn for warm leads and valuable conversations.

Inbound Marketing Magnetism

- The importance of valuable content creation across various platforms.

- Establishing thought leadership to attract and nurture leads.

Lead Generation and Smart Advertising

 - The necessity of retargeting campaigns and crafting compelling ads.

- Developing a clear and unique selling proposition.

Networking and Public Speaking

- Overcoming the fear of public speaking to amplify your influence.

- Leveraging associations and networking events to position yourself as an industry expert.

Joint Ventures and Strategic Partnerships

- Utilising leverage for business growth.

- Identifying non-competitive partnerships that share your target audience.

This episode not only explores the dynamic strategies for expanding your business in 2024 but also provides actionable insights that can be implemented immediately. From enhancing your online presence through strategic outreach to leveraging public speaking opportunities for greater brand visibility, these real-world applications are designed to help you outshine the competition and achieve substantial business growth. Tune in to start your transformative journey towards business success in the new year.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this engaging episode of the Marketing 4 Business Podcast, Scott sits down with Dave Armstrong, a connoisseur of both whiskey and business banking. The episode is a rich blend of personal stories, entrepreneurial insights, and strategic advice for business growth. Dave takes us from the history-laden streets of Wick to the complex world of business financing, personal branding on LinkedIn, and the intricacies of venture capital.

Here's what you'll learn in this Marketing 4 Business Podcast episode: 

Whiskey, Storytelling, and Career Transitions:

- The art of selling whiskey through storytelling and personal connections.

- Insights into Dave's career shift from whiskey sales to business banking. 

Financial Stress in Small Businesses: 

- Challenges faced by SMBs in securing finance and the importance of looking beyond numbers. 

- The consistent nature of financial issues across business scales. 

LinkedIn for Personal Brand and Business: 

- How strategic use of LinkedIn can lead to professional opportunities and recognition. 

- The value of personal branding in networking and business growth. 

Consistency in Marketing and Funding Gap: 

- The significance of consistency in marketing and learning from paid advertising. 

- Identifying market gaps between venture capital and private equity. 

Imposter Syndrome and Pitfalls in Business: 

- Dealing with imposter syndrome and the real value of an MBA. 

- Emphasising cash flow and client relationships over elaborate business plans. 

Tips for Funding and Acquiring Businesses: 

- The risks of leveraging personal assets for business funding. 

- Five key steps for successful business funding or acquisitions.

Don't miss this insightful episode of the Marketing 4 Business Podcast episode. The insights offered by Dave Armstrong are not only thought-provoking but also serve as actionable strategies for navigating the entrepreneurial journey.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Connect with Dave on LinkedIn here

Check out Newbrook here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this Marketing 4 Business Podcast episode, Scott delves into how to maximise your digital marketing efforts for the upcoming year. This episode is full of actionable insights and strategies for entrepreneurs and business owners aiming to excel in 2024. This Marketing 4 Business Podcast episode not only inspires with real success stories but also provides a comprehensive checklist for digital marketing success. Apply these strategies to revamp your business’s digital footprint, ensuring you're at the forefront of online marketing in 2024.

Grab yourself a copy of our exclusive ‘Ultimate Digital Marketing Checklist for 2024 here.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this enlightening episode of the Marketing 4 Business Podcast, Scott is joined by Phil Smith and Tracey Hunter, the dynamic force behind Terra Firma Media. This power couple shares their inspiring journey of resilience, from facing personal setbacks to their triumphant return in the world of business.  

Here's what you'll learn in thisMarketing 4 Business Podcastepisode:

- The Importance of Building a Strong Support Network: Phil and Tracey emphasise the significance of having the right people around you and prioritising the well-being of employees.

- Key Business Learnings: They share valuable insights on business ownership, such as the importance of believing in what you're selling, the impact of salespeople who lack that belief, and the value of simplicity in marketing.

- Exploring the Ag Sector: Learn about Phil and Tracey's journey as they acquire and turn around a struggling CRM business, sharing their experience of implementing a new CRM system and rebranding the company as Terra Firma Media.

This episode offers invaluable insights for aspiring entrepreneurs, reminding us that success often stems from overcoming adversity and consistently striving for improvement. Don’t miss this insightful episode of the Marketing 4 Business podcast. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Check out Terra Firma Media here 

Check out JB Presentations here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Welcome to another episode of the 'Marketing 4 Business Podcast.' Join Scott as he shares an invaluable planning worksheet designed to guide you step-by-step towards achieving your marketing goals in 2024. Scott also shares hands-on advice that businesses can put into action right away, making it perfect for all businesses looking to create a strong marketing plan for 2024.

Here's what you'll learn in this 'Marketing 4 Business Podcast' episode:

Crafting a Winning Strategy

- Understanding the importance of setting 12-month goals and breaking them into actionable steps.

- Five essential steps to revitalise your marketing efforts.

Branding and Consistent Outreach

- Techniques to amplify your brand presence and maintain top-of-mind awareness among customers.

Authority Building with Content Marketing

- Using content to establish trust and position yourself as an industry expert.

- Diverse content mediums to connect with potential clients.

Data-Driven Marketing Decisions

- Leveraging tools like Google Analytics for informed marketing choices.

Do you want a copy of 'The Simple Marketing Plan' discussed in this episode? Email Bronte at bronte@getdigitalinfluence.com to request your free copy today. Take the first step towards marketing success now!

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, we talk to Murray Hale, a sales powerhouse with 50 million in media sales. He shares key insights on goal setting, business basics, and growth strategies.

Here's what you'll learn in thisMarketing 4 Business Podcastepisode:

- Murray's Journey to 50 Million in Sales: He shares his journey, emphasising determination, goal setting, and the role of a mentor.

- Business Basics and Successful Advertising: We explore business and advertising fundamentals like understanding margins, customer expectations, and your unique selling proposition.

- Stories of Business Success: Murray shares the success stories of three businesses, providing lessons in consistent advertising and knowing your target audience.

- Embracing Growth and Building Successful Businesses: We discuss the importance of a growth mindset and collaboration in media advertising.

- Setting Sales Goals for Business Growth: We discuss setting stretch goals and creating strategies to stimulate growth.

This conversation with Murray can help business owners and professionals improve their sales strategies, set ambitious goals, and understand business and advertising basics to achieve great success. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Connect with Murray on LinkedIn here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, we explore the transformative power of Kaizen and the principle of 1% improvements to revolutionise your marketing strategy. This discussion centres around the success story of the British cycling team and their journey from obscurity to dominating the Olympics through continuous improvements and marginal gains.

Here's what you'll learn in thisMarketing 4 Business Podcastepisode:

The insights from this episode provide an actionable roadmap for anyone looking to optimise their marketing efforts. By adopting the principles of Kaizen and embracing the power of 1% improvements, you can significantly enhance your marketing performance and prepare for a successful 2024. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this engaging episode of the ‘Marketing 4 Business Podcast’, we dive deep into the world of adventure, health, and entrepreneurship with Nigel Dixon. As the founder of Primal Kiwi, Nigel shares his journey from working in Australia's pearl shell diving industry to launching a successful health-focused business. The episode explores the intersection of adventure, health and entrepreneurship and uncovers valuable insights into the world of nutritious and sustainable food products. 

Here's what you'll learn in this ‘Marketing 4 Business Podcast’ episode:

- Nigel’s adventurous and unconventional career journey, his health challenges, and the birth of Primal Kiwi.

- The importance of having a strong motivation, patience, and finding trustworthy partners in starting a business.

- A deep dive into the nutritional value of animal products, metabolic flexibility, and the importance of a balanced diet.

- Insights into the health benefits of superfoods, reducing carbohydrate intake and incorporating healthy fats into one's diet.

The insights shared in this episode provide valuable lessons for anyone interested in health, nutrition, and entrepreneurship. Nigel's journey is a testament to the power of perseverance, self-education, and passion in achieving success in business and personal health.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Check out Primal Kiwi here

Connect with Nigel on LinkedIn here

See below for ways to get in touch with us…

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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In this episode of the Marketing 4 Business Podcast, Scott guides you through redefining your marketing strategies for 2024. He shares his book recommendations that will help business owners understand the trends and prepare for the future of marketing.

Here's what you'll learn in this Marketing 4 Business Podcastepisode:

- Understanding consumer behaviour: Scott recommends 'Predictably Irrational' by Dan Ariely to understand how customers make purchasing decisions and how to leverage this in marketing strategies.

- Adapting to technology advancements: Drawing from 'The Innovator's Dilemma' by Clayton M. Christensen, Scott highlights the importance of staying abreast of technological changes to stay competitive.

- Building a personal brand: Insights from Gary Vaynerchuk's 'Crushing It!' are shared to illustrate the importance of personal branding and social media engagement.

- Building resilience: Based on 'Atomic Habits' by James Clear, Scott discusses the importance of resilience and adaptability in business. 

- Crafting a compelling narrative: Scott highlights 'Building a Story Brand' by Donald Miller as a resource to create a compelling brand story that connects with customers.

- Mastering the art of persuasion: From Robert Cialdini's 'Influence: The Psychology of Persuasion', Scott explains the significance of understanding persuasion techniques in marketing.

Applying these insights can help you get your business 'Marketing Fit' for 2024. With an understanding of consumer behaviour, technological advancements and the importance of personal branding, you can position your business to thrive in the digital age. Don’t miss this insightful episode of the Marketing 4 Business podcast. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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In this captivating episode of the Marketing 4 Business Podcast, Scott is joined by the inspiring author of "I'll Make You Passionate About Exercise", Bevan Eyles. Bevan shares his inspiring journey from being indifferent about fitness to becoming an advocate for physical health and well-being. We delve into the transformative power of habitual behaviour, shifting attitudes towards exercise, and the importance of making fitness a priority.

Here's what you'll learn in this engaging episode:

- The four main categories of individuals when it comes to exercise and how to move from a lack of motivation to prioritising workouts.

- The importance of self-awareness in personal growth and the power of positive thinking in behaviour change.

- How to balance work-life and maintain high performance while prioritising self-care and healthy habits.

- The significance of effective communication and stress management techniques in achieving success.

- The value of leadership, consistency, and integrity in the fitness industry and how it impacts long-term reputation.

Tune in for practical tips to become a healthier, happier, and more efficient you!

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Follow Bevan on Instagram here

Check out Bevan’s website here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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In this episode of the Marketing 4 Business Podcast, Scott explores the art of networking and forming strategic partnerships. He discusses his own experiences as an entrepreneur and underlines the importance of establishing strong, valuable relationships. 

Here’s what you’ll learn in this Marketing 4 Business Podcastepisode:

- The Significance of Networking: Discover the power of creating multiple connections, and why the depth of these connections matters more than the number. 

- The Strength of Partnerships: Understand how forming partnerships can lead you to high-quality prospects, rather than chasing prospects independently.

- The Philosophy of Value-Addition Before Transactions: Take a leaf from Brett McFall's book, who advocates for adding value to partnerships prior to any transactions, to achieve sustainable business growth.

- The Concept of Emotional Bank Accounts: Learn about Stephen Covey's 'Emotional Bank Accounts' concept, which highlights the importance of giving value upfront.

The insights from this episode will guide business owners in forming deep, mutually beneficial connections. It underscores that the real strength of networking and partnerships comes from establishing value-adding relationships. By implementing these insights, you can change your business approach, focusing less on immediate transactions and more on long-lasting, fruitful partnerships.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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In this episode of the Marketing 4 Business Podcast, Scott sits down with Craig Wiggins and Slade McFarland from the inspiring Lean on a Gate campaign. We discuss the critical issue of mental health in rural communities, with a particular emphasis on men's mental health within the farming sector. 

Here's what you can expect from this Marketing 4 Business Podcast episode:

- An in-depth discussion on the Lean on a Gate campaign, founded by Craig, that aims to create a supportive and empathetic environment in rural areas.

- Personal stories of dealing with mental health struggles, highlighting the importance of reaching out and checking in with each other.

- Insights into the direct correlation between physical and mental health, emphasising the importance of recognising the warning signs of mental distress and the power of communication in alleviating stress and anxiety.

- A deep dive into the role of empathy and understanding in fostering mental health and well-being in rural communities.

Remember, their core message is simple yet profound: take five minutes out of your day to connect with friends, family, neighbours, or colleagues, fostering a sense of community and support. Lean on a Gate is not only about raising awareness, but also actively encouraging individuals to share the load and reduce stress and anxiety through communication and care. We are proud to support this cause, and we hope you will join us in taking this call to action to heart.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Check out Lean on a Gate and their awesome initiatives here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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In this episode of the Marketing 4 Business Podcast, Scott delves into how you can maximise your marketing in 2024. Scott discusses hot topics such as AI, ad prices, SEO, Google Business Profile, and social media, and addresses common questions business owners face. He also shares a strategic question that can help redefine your business planning process for 2024.

Here's what you'll learn in this Marketing 4 Business Podcastepisode:

The Importance of AI and SEO: Discover the role of AI and SEO in your marketing strategy and why they remain vital for success.

The Rise in Ad Prices: Learn about the increasing ad prices and how to effectively manage your budget.

Maximising Google Business Profile and Social Media: Uncover the power of Google Business Profile and social media in reaching your target market.

The 12-Month Strategic Question: Find out about a strategic question that can guide your business planning process for 2024. 

This episode's insights will help you navigate the challenging landscape of marketing in 2024. By applying these strategies, you'll be able to leverage opportunities, mitigate risks, and enhance your business performance. Start redefining your marketing game plan for 2024 today!

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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In this episode of the Marketing 4 Business podcast, Scott sits down with renowned TV presenter Jason Gunn.

In this engaging discussion, Jason takes us through his fascinating journey, from his childhood aspirations to becoming a successful television presenter and an influential communicator.

Here's what you'll discover in this ‘Marketing 4 Business Podcast’ episode:

- Jason’s Journey to Entertainment Success: Learn about Jason's initial struggles, how he overcame imposter syndrome and the importance of improvisation in both life and business.

- Positive Moments in Children's Television: Understand how Jason utilised his experience in children's TV to positively impact others.

- Developing Effective Communication Skills: Discover Jason's 'Heart Formula' that revolutionises communication, helping people to become confident communicators.

- The Impact of Telling Stories: Uncover the importance of authentic storytelling in business and how it can resonate with your audience.

- Crafting Stories to Inspire and Connect: Learn from Jason's advice on creating impactful stories that connect with your audience.

- Redefining Success and Creating Moments: Hear Jason's take on redefining success and creating meaningful moments.

By the end of this episode, you'll understand the power of effective storytelling and the impact of meaningful moments. Use Jason's insights to redefine your own version of success and improve your communication skills. 

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Connect with Jason on LinkedIn here

Check out ‘Easily Said’ communication coaching here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Are you eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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In this episode of the Marketing 4 Business Podcast, Scott delves into the world of content creation, unveiling Digital Influence's tried-and-tested 'Video Influence' framework that can help you to produce 90 days worth of engaging content. From real estate agents to plumbing business owners, this strategy is proven to work across various sectors.

Here's what you'll learn in this Marketing 4 Business Podcast episode:

- The essence of the 'Video Influence' framework: It consists of a central theme, three core messages, and 10 insightful tips related to these messages.

- Practical application: Scott gives real-life examples, illustrating how the framework can be applied to generate relevant, engaging content.

- The power of questions: Discover how ‘frequently asked questions’, and 'should ask questions’ can be a goldmine for content ideas.

- Achieving content abundance: By using this strategy, you can create up to 90 pieces of content, which equates to three months worth.

To transform your content creation process, all you need to do is harness your existing expertise and apply the 'Video Influence' framework. So, whether you're staring at a blank page or seeking to revamp your content strategy, this episode is a must-listen. Plus, you're invited to submit your content framework for a friendly critique. 

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Email Scott here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business podcast, Scott interviews Brent Lattimore, a seasoned mortgage broker with over 30 years of experience. Brent's journey from martial arts to a leading mortgage broker provides valuable insights into discipline, credit checks, and trust in business.

Here’s what you will discover in this episode of the Marketing 4 Business Podcast:

This episode offers life lessons beyond finance, addressing resilience and navigating challenges.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Brent Lattimore on LinkedIn here 

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

This week, Scott returns with a deep dive into an innovative marketing strategy, The Five Magic Marketing Buckets, offering valuable insights to set your business apart from competitors and scammers. This strategy centers on five fundamental “magic buckets” or domains. Scott encourages you to embark on the journey of filling these “magic buckets” to drive your business growth. 

– Bucket One: What You Know (Your Knowledge)

– Bucket Two: What You Can Do (Your Skills)

– Bucket Three: Who You Know (Your Network)

– Bucket Four: What You Have (Your Resources)

– Bucket Five: What The Marketplace Thinks of You (Your Reputation)

By implementing these strategies, you can generate more leads, boost sales, and establish your authority in the marketplace. Keep in mind that the true magic happens when you put in the effort.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business Podcast.

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you would like help with filling these “magic buckets” and growing your business, book a complimentary ‘Where You Can Win’ call with Scott here. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Have Fun & Take Action

This week, Scott sits down with marketing, hospitality, and real estate professional Janelle Pritchard. 

In this captivating episode, we uncover Janelle’s remarkable journey from her academic pursuits to her marketing, hospitality, and real estate career, gaining valuable insights and wisdom along the way.

Janelle’s professional journey is a testament to perseverance, adaptability, and continuous learning, all underpinned by her passion for data-driven decision-making and targeted marketing.

Here’s what you will discover in this episode of the Marketing 4 Business Podcast:

Mastering Marketing Strategies – Janelle delves into her marketing strategies, emphasising demographic targeting and the need for sector-specific approaches, and discusses the role of data in understanding the audience.

Cultivating a Positive Work Culture – Janelle and Scott highlight the significance of a positive work culture, share practical strategies like the Disney ‘You’re on Stage’ rule, and explain the importance of customer feedback for creating seamless customer experiences.

Real Estate Insights – Janelle shares her insights into achieving success in real estate, emphasising discipline, data understanding, and learning from other agents.

Janelle’s journey is a reminder that success in marketing, hospitality, and real estate comes from a combination of strategic thinking, a passion for creating memorable customer experiences, and a commitment to continuous learning. By sharing her story, Janelle hopes to inspire others to pursue their own path of success in these industries.

If you are seeking a deeper understanding of marketing, hospitality, and real estate and are interested in the secret to staying motivated, tune in to this episode of the Marketing 4 Business podcast. Janelle’s insights will inspire and enlighten you on your professional journey.

You can connect with Janelle on LinkedIn here. 

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Scott believes that the real question is not "What is marketing?" but rather "What is marketing that makes you money?" This distinction is crucial for business success. Marketing is about delivering value, identifying target markets, and using high-quality messaging. It's a multifaceted process that involves promoting, selling, and distributing products or services.

To succeed in marketing, adopt a growth-focused mindset and prioritise simplicity, profitability, and fun. Engage with your ideal customers to grow mindshare and market share. The formula for profitable marketing is CM + FR.

- Consistency of Message (CM): Ensure your marketing is clear, engaging, and memorable. Consider using proven frameworks like the Advertising Amplifier, the Video Influence Method, and the Carlton Cash Creator.

- Frequency of Reach (FR): Increase memorability by consistently reaching your audience through content creation and strategic advertising.

Content is a powerful and cost-effective tool that, when repurposed, can have a significant impact. Advertising with purpose, tailored to your ideal customer, is also crucial. Combining compelling content and strategic advertising is the winning combination for maximum impact, ensuring your business stays relevant in the market."

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Join Scott this week on theMarketing 4 Business Podcast as he interviews Arjun Gill from Little India, an inspiring culinary success story. From humble beginnings to a nationwide franchise, Little India's journey is a testament to family, entrepreneurship, and the power of tradition.

Discover how this family-owned business evolved into a franchise, overcoming challenges while preserving its core values and passion. Little India's success is fueled by its extended family and word-of-mouth marketing from satisfied customers.

Explore the menu's innovation, catering to changing tastes with keto-friendly dishes and cauliflower rice. Little India's commitment to staying ahead is evident in their marketing strategies, such as an engaging TikTok page and unique banquet offerings.

Beyond food and business, Arjun shares his personal motivation, family traditions, and ventures into motorbikes and golf. His insights on financial wisdom add depth to his approach to business and life.

The captivating story of Little India showcases the power of tradition, taste, and entrepreneurship. Join us to uncover the remarkable journey of this nationwide chain. Every dish has a story, and at Little India, these stories are cooked to perfection.

See below for ways to get in touch with Little India…

Follow Little India Here, Instagramhere

Follow Little India Here, Facebookhere

Follow Little India Here, TickTokhere

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagramhere

Follow Digital Influence on Instagramhere

Connect with Scott on LinkedInhere

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketinghere.

Have Fun & Take Action

In this episode of the Marketing 4 Business Podcast, Scott delves into Trust Marketing, offering practical strategies to set your business apart from unscrupulous competitors. Trust is a cornerstone of successful business in 2023, and these key points will help you establish and maintain trust with your audience:

1. Transparency: Be open about your business values and disclose product details, including limitations.

2. Consistency: Deliver consistent experiences and maintain a uniform brand message across all platforms.

3. Authenticity: Stay true to your brand's core values and avoid over-promising.

4. Engagement: Engage with customers on social media and address feedback constructively.

5. Educational Content: Share valuable, relevant, and non-sales-driven content that educates your audience.

6. Reviews and Testimonials: Encourage positive reviews and showcase testimonials.

7. Responsibility and Ethics: Take a stand on important social and environmental issues.

8. Data Privacy: Prioritize data protection and transparency in data use.

9. Continuous Improvement: Regularly seek feedback and stay updated with industry trends.

Building trust is not a one-time effort; it's about nurturing long-term customer relationships, leading to loyalty and repeat business.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of theMarketing 4 Business podcast. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Listen to the Selling on Social Episode here  https://www.getdigitalinfluence.com/podcasts/selling-on-social/

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagramhere

Follow Digital Influence on Instagramhere

Connect with Scott on LinkedInhere

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketinghere.

Have Fun & Take Action

In this episode, Scott interviews Instagram & YouTube Digital Marketing Expert Josh Ryan, who’s journeyed from a young entrepreneur to helping businesses worldwide.

Key takeaways from this Marketing 4 Business episode include:

1. Mastering Delegation: Delegation and setting clear expectations are vital for business growth.

2. Navigating Digital Marketing: Self-learning and staying updated is crucial in the ever-changing digital marketing landscape.

3. Content Creation: Quality content, personal branding, and consistency build trust and brand recognition.

4. Avoiding Distractions: Focus on your core business, as distractions can deter success.

Josh’s story is a powerful testament to focus, learning, and persistence in the digital marketing world, offering guidance for entrepreneurs at all stages of their journey.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Follow Josh on Instagram here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

In today’s episode, Scott shares part 2 of a 2-part series where he shares 16 marketing lessons he has learnt from Gary Vaynerchuk.

You can listen to Marketing Lessons part 1here. 

If you don’t know who Gary Vee is, you are in for a treat as Scott breaks down 8 Key Marketing Lessons he has learnt from Gary in this episode. 

Here’s what you will discover in thisMarketing 4 Business Podcast episode.

Lesson 9: Be Customer Focus – How to actively listen and engage with your audience so they see and feel you care. 

Lesson 10: Networking and Building Relationships – Why Gary consistently emphasises the importance of providing value without expecting anything in return and how that can help you grow your business today.

Lesson 11: Provide Value, Not Just Sales– Scott shares insights he has learnt from Gary’s book “Jab, Jab, Jab, Right Hook, including a lesson a mentor shared with him back in 2006 that helped shape one of his core values.

Lesson 12: Embrace The Hustle – Love the process, not the prize. If you love what you do, this lesson is for you, as there’s some big takeaway here to help you win more.

Lesson 13: Maintain Work-Life Balance – Gary often emphasises that work-life balance is subjective. What feels balanced for one person might feel off-kilter for another. Scott shares his views and insight from one of his previous podcast quests.

Lesson 14: Leadership & Team Building – Is Empathy essential or not? Gary believes that leading with empathy is crucial for a successful leader. Scott shares his thoughts, including the one thing he does every 3 to 4 weeks with each of his team members.

Lesson 15: Develop a Growth-Focused Mindset – Scott shares three things he learned from Gary regarding building a growth-focused mindset. Plus, he shares why every business owner should give themselves a new part role if they want to be more successful.

Lesson 16: Have a Big Mission – Gary wants to buy the New York Jets. Scott wants to give you more confidence through inspired action. What’s your BIG mission?

Whether you’re looking for reasons to advertise during a downturn or strategies to boost your sales, this episode is a goldmine of valuable insights.

Don’t miss these essential strategies to help your business survive and thrive during economic adversity.

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Scott is interviewing Award Winning Hospitality Legend Campbell Parker from Kaiser Brew Garden this week.

In this engaging episode, you’ll discover how Campbell went from studying geography and geology at Uni to opening his bars and restaurants.

Plus, Scott finds out the who, the how, and the why behind Kaiser Brew Garden's recent success at the recent 2023 Hospitality Awards for Excellence, where Kaiser Brew Garden was awarded:

 🏆 Best Bar in New Zealand

🏆 Future Leader of the Year - Mason Lattimore

🏆 The Supreme Award is the pinnacle of the Awards for Excellence.

🏆 Best Marketed Establishment in New Zealand!

 Here’s what you will discover in this episode of the Marketing 4 Business Podcast

Winning The Business Game - What it takes to win the game of business and the three key components that have helped Campbell win big over the last 20+ years

Managing Numbers and People in Business - Campbell shares the importance of knowing your numbers, which can help save money in this business. He also highlights the challenge of managing employee numbers and the unpredictability of the hospitality industry.

Creating Winning Partnerships - Campbell explains the key things he has learned about the importance of having the right business partnerships in place and how they are helping him grow faster.

Award-Winning Culture - Why the team at Kaiser want to help more people see hospitality as a career option and how success leaves clues in building an award-winning culture

The Spanish Adventure - Why Campbell took his family on a year-long sabbatical to Spain and its profound impact on his personal and professional life. 

Open Book Business Management -Scott & Campbell explore how the hospitality industry has implemented principles of sharing a stake in the outcome, performance-based pay, and gaining shares.  We share a story of how one staff member's life was changed due to the gain bonus and how the culture of transparency has empowered employees to become self-governing.

Know Your "Why" in Business - Campbell talks about the need for the right people in the right opportunity and the importance of having mentors and someone who supports you on your journey. We explore the importance of understanding why you are doing something and how it relates to your aspirations.

Winning The Game of Marketing - Scott & Campbell discuss the digital marketing landscape and the importance of measuring results. They explore how a partnership with a marketing team can help get fresh and nimble ideas and drive the marketing process.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

You can visit the award-winning Kaiser Brew Garden here

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

16 Key Marketing Lessons from Gary Vee

In today’s episode, Scott shares part 1 of a 2-part series where he shares 16 marketing lessons he has learnt from Gary Vaynerchuk.

If you don't know who Gary Vee is, you are in for a treat as Scott breaks down 8 Key Marketing Lessons he has learnt from Gary in this episode.

Here’s what you will discover in thisMarketing 4 Business Podcast episode.

Lesson 1: Be Yourself, Always - Scott shares two important things he learned early in his business and marketing life that have allowed him to stay relevant after 24 years in the industry. 

Lesson 2: Engage with Your Audience on a Personal Level - Scott unpacks Gary's $1.80 engagement strategy to grow your social media following and a method he has been using called CPR. 

Lesson 3: Utilise All Platforms - Here, you will get a no-BS view of why you should be using these media platforms rather than them using you. Business owners, you must listen to this because there's never been a better time to market your business.

Lesson 4: Consistent Content Creation - This a great lesson, but what makes it better is Scott shares his Video Influence Content Framework. This is pure gold.

Lesson 5: Leveraging Video Marketing - This lesson is brutal and could be a little confronting if you are easily offended. You've been warned. Listen at your own risk. 

Lesson 6: Stay Ahead of the Trends - Why you must stay ahead of the trends and what happens when you do. Scott shares a great story of what happened after attending the Traffic & Conversion Summit in San Diego. If you like making money, listen to lesson 6 twice.

Lesson 7: Embrace Failure and Learn - As a young person growing up, we weren’t taught to fail. In fact, failure was kind seen as a weakness. Scott shares a great story about why marketing fails at the weakest link and how to turn a failure into a marketing success.

Lesson 8: Experiment and Innovate - To finish part 1, Scott shares why he believes you must be prepared to give things a go and let the marketplace tell you who is right and who is wrong. 

Whether you’re looking for reasons to advertise during a downturn or strategies to boost your sales, this episode is a goldmine of valuable insights.

Don’t miss these essential strategies to help your business survive and thrive during economic adversity.

Have fun and enjoy listening, learning and taking action from this podcast!

By the way, if you find our content valuable and informative, please help us reach more business owners by spreading the word by sharing it with a friend who might benefit from it.

Additionally, we would love for you to ensure you are following our podcast on your favourite platform, and if you enjoyed the episode, let us know by leaving us a five-star review.

See below for ways to get in touch with us.

You can follow the Marketing 4 Business Podcast on Instagram here >>https://bit.ly/3IlQp2v

You can follow Digital Influence on Instagram here >>https://bit.ly/3pNl6Y7

Want to connect with Scott on LinkedIn? Click here >>https://bit.ly/42GeQ2F

You can book a free Where You Can Win call with Scott here to discuss your marketing >>https://bit.ly/42HZ0EW

If you’ve read this far, we owe you a beer. Thanks for listening!

Have Fun & Take Action

Scott is back this week interviewing Amos Banbury from One Partner & Better Finance.

This engaging episode explores Amos’ entrepreneurial journey and the relationship between sports, business, and personal growth.

Plus, you’ll discover how Amos went from failing at school to creating a business empire.

Here’s what you will discover in this episode of the Marketing 4 Business Podcast:

Soccer Success to Business Success – Scott & Amos discuss an entrepreneurial journey born from the soccer field, into the heart of the boardroom.

Through our insightful conversation, you’ll gain a fresh perspective on how the values engraved in team sports can shape a thriving business.

All Hands Business Leadership – Amos shares the one meeting with his team that prioritises performance and leverages training for business growth.

The Power of Audio Books – Amos shares great insight into how he uses audiobooks to get ahead in business and why he listens to at least one and a half audiobooks weekly.

Asking for the Sale – here, you will get a front-row seat as we dive into the sales world, revealing the structure and training involved, and the critical importance of asking for the sale.

 Customer Service Done Right – Scott & Amos examine exceptional customer service, shedding light on how being well-prepared and available can significantly boost customer experience.

Better Finance – Journey with us as we unfold the story of creating a nationwide finance company, revealing the correlation between effective systems, processes, and success.

Financial Must Reads – Amos shares the impact of financial education on people’s credit scores and financial health, providing insights from influential books “Profit First” and “The Barefoot Investor”.

Mindset Matters – Scot & Amos discuss the power of calculated risks and the criticality of the high-performance triangle – mindset, skill set, and structure.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

You can connect with Amos on LinkedIn here or on the website here.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

This week we have something different for you. A few weeks ago, Scott was interviewed by Lee Stevens on the Time & Motion Podcast.

During this episode, Scott shares several insights on where business owners can win with Digital Marketing.

Here’s what you will discover in this episode of the Marketing 4 Business Podcast

Discover Scott Wilson’s journey from his sports-focused beginnings in Christchurch to his leadership in online marketing. This episode unveils his life story, the shift from traditional sales to digital marketing, and insights into the digital future.

Scott’s Early Life and Career:

Hailing from a sporting family, Scott’s initial job was at Placemakers, where he gleaned valuable work ethic and leadership principles from his entrepreneurial employers.

Learning from Sales and Marketing:

Scott’s diverse sales experience stressed understanding customer desires and validating marketing strategies.

The Transition to Online Marketing:

As a business student, Scott ventured into digital marketing, eventually establishing a successful SEO and Google Ads business. His journey imparts essential lessons.

The Importance of Long-Form Content:

Scott underscores the enduring relevance of long-form content in today’s digital landscape.

Branding and Marketing Strategies:

Scott shares experiences in using Google Ads, video content, and SEO to reach customers and the significance of comprehending data to gauge performance.

The Impact of AI on Businesses:

The discussion explores the potential influence of AI and chatbot technology on businesses, emphasising efficiency and cost savings.

This podcast episode delves into Scott Wilson’s transition from traditional sales to online marketing and offers insights into the future of AI in business. Listen to deepen your understanding of the ever-evolving world of online marketing.

Big thanks to Lee Stevens for having Scott on the Time & Motion Podcast.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Serving Up Success

Scott is back this week interviewing Tactical Strategist & Ex Tennis Coach Darren Pratley.

In this engaging episode, you’ll discover how Darren went from coaching tennis, growing a highly successful finance business to becoming a highly sought-after speaker and tactical business strategist.

Here’s what you will discover in this episode of the Marketing 4 Business Podcast

Holding Court - Darren's discipline and strategic thinking on the court would later become invaluable in his financial services career.

The Money Game - how Darren transitioned into the world of finance after being a successful tennis coach.

Success Leaves Clues - The Mortgage industry icon that Darren worked under that allowed him to quickly scale and learn the intricacies of finance and property management.

The Customer-Focused Approach - Darren's impact in the financial services industry led to a significant shift towards a more customer-centric approach. His journey from employee to business owner at Canterbury Home Loans offers a blueprint for aspiring entrepreneurs.

Leaders Lead - Why Darren's leadership style emphasises the importance of structure, engaging in difficult conversations, and consistently learning. This is a great insight for any business owner who wants to be a better leader.

Building Your Brand - Darren believes in investing in one's brand and people, underlining the power of a proactive mindset. 

Constant Improvement - The importance of staying positive, resourceful, and viewing challenges as opportunities. Darren's philosophy emphasises continuous improvement, accountability, and a strong mindset.

We invite you to join us in this insightful exploration of Darren's journey, his trials, triumphs, and the constant learning process that made him today's successful leader.

Hear how his story is a powerful reminder of the power of hard work, resilience, and self-belief. Listen for invaluable insights and inspiration for anyone striving to make a mark in the industry.

Let’s all grow together and achieve our goals!

Have fun and enjoy listening, learning and taking action from this podcast!

We appreciate your support for the Marketing 4 Business Podcast.

If you find our content valuable and informative, please help us reach more business owners by spreading the word by sharing it with a friend who might benefit from it.

Additionally, we would love for you to ensure you are following our podcast on your favourite platform, and if you enjoyed the episode, let us know by leaving us a five-star review.

You can connect with Darren Pratley here on Facebook.

See below for ways to get in touch with us…

You can follow the Marketing 4 Business Podcast on Instagram here >>https://bit.ly/3IlQp2v

You can follow Digital Influence on Instagram here >>https://bit.ly/3pNl6Y7

Want to connect with Scott on LinkedIn? Click here >>https://bit.ly/42GeQ2F

You can book a free Where You Can Win call with Scott here to discuss your marketing >>https://bit.ly/42HZ0EW

If you’ve read this far, we owe you a beer. Thanks for listening!

Scott Wilson is back with a deep dive into the world of goals & marketing. 

In recent months, he has engaged with hundreds of business owners through seminars, workshops, podcasts, and strategy sessions, discovering several common mistakes when setting marketing goals. 

In this Marketing 4 Business podcast, Scott shares his 7 Steps To Crushing Your Marketing Goals.

Get ready to revolutionise your marketing strategy! By the end of this episode, you’ll have a clear, actionable seven-step plan to crush your marketing goals.

To start, Scott starts by emphasising the significance of goal-setting in marketing. But we’re not talking vague, pie-in-the-sky goals.

No, we’ll outline how to define your goals in terms of what you want your marketing to achieve specifically for your business, and we’ll set a deadline for it.

Then move on to the details of devising a plan of action and the practical examples to illustrate it.

We’re also exploring the concept of momentum in marketing and its role in reaching your goals faster.

We delve into the nitty-gritty of breaking down your goals into manageable tasks and the consistent daily action required to attain them.

I promise you, it’s not as daunting as it sounds, and the satisfaction of ticking off those tasks as you complete them.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Scott is back this week interviewing Safe Leadership expert and published author Dave Sewell.

In this engaging episode, you’ll discover how Dave went from running his business “Bunny Lodge” to becoming a sought-after trainer, speaker, and published author.

Here’s what you will discover in this episode of the Marketing 4 Business Podcast:

This episode starts with Dave’s initial entrepreneurial venture at the Bunny Lodge, which ignited his enduring passion for training people.

From the bustling retail world of the 80s, Dave imparts invaluable lessons about customer service, influential connections, and the power of meaningful relationships.

As we dive deeper into the conversation, you’ll discover the profound impact of core values on shaping employees’ behaviour and guiding hiring decisions.

 Dave shares a particularly poignant story about standing up against mistreatment, which led him to establish his business’s guiding principles. Further, we delve into the critical role of customer feedback in determining these core values.

 We also take an insightful journey into the contagious nature of stress in the workplace and discuss practical strategies for managing it.

Towards the end, we shine a light on the potency of modelling as a training tool, drawing from Dave’s experiences in the retail arena.

Be prepared to learn the importance of presence and observation as Dave shares tips on managing mindset and micro-moment significance.

 We conclude with a bundle of critical principles for business success, emphasising communication, consistency, and self-care in stress-filled scenarios.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

You can connect with Dave Sewell on LinkedIn here. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Protecting Your Marketing Mindset

In this episode of the Marketing 4 Business Podcast, Scott addresses a question from a listener about safeguarding your business mindset, especially in challenging economic times. Here are the key takeaways:

1. Customer-Centric Focus: Stay attuned to your customers’ needs and experiences to guide your business decisions and marketing strategies effectively. Find new ways to assist them, leading to innovative solutions.

2. The “Want” Mindset: Shift from a “need” mindset to a “want” mindset, fostering abundance and bold thinking. Embrace failures and challenges as learning opportunities.

3. Goal Setting and Momentum: Break down significant goals into smaller, manageable milestones. Celebrate each milestone to maintain motivation and a positive outlook.

4. Stay Connected to Your Purpose: Link your mission and values to sustain your passion and drive, even in tough times.

5. Focus on What You Can Control: Concentrate on areas within your control, such as marketing strategies, customer service, and business operations.

6. Self-Care is Essential: Prioritize relaxation and recharge for better decision-making. Scott shares his 5 am routine and motivational words.

7. Success Leaves Clues: Seek insights from successful individuals by turning off news media and engaging with podcasts, audiobooks, and books.

8. Collaboration and Networking: Connect with other business owners, experts, and community members for valuable insights and support.

Remember, your mindset is critical for your business’s success. Protecting your marketing mindset ensures you’re prepared to lead your business, regardless of economic challenges.

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

You can watch this seminar presentation here as well - Unlock The Power AI Marketing

In this Marketing 4 Business Podcast episode, Scott is live at Lunch & Learn with 60 of his private clients, where he dives deep into the potential of Artificial Intelligence (AI) to revolutionise how businesses grow and operate. 

1. Your AI Assistant: Discover how AI can aid in career growth and provide a personal AI assistant.

2. (AI + HI = SI) Formula: Understand the power of combining AI and human intelligence to create a 'superintelligence.'

3. Digital Marketing Timeline: Explore the evolution of digital marketing, with AI at the forefront of innovation and disruption.

4. Real World AI: Learn about real-world AI applications, from video editing to mobile and Google algorithms.

5. AI in Action: See AI's impact in everyday life, exemplified by Netflix recommendations.

6. Buy Back Your Time: How AI can give you an extra hour each week.

7. AI 101: A simplified breakdown of AI concepts.

Discover how AI can be integrated into your business model, and envision the possibilities of combining AI with human intelligence. Explore AI's potential for customization and scaling in business.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Are You Recession Ready or Not?

In today’s episode, Scott tackles a question from one of our listeners, Ian, who wonders if it’s worth advertising and marketing his retail stores during a recession.

Here’s what you will discover in this Marketing 4 Business Podcast episode…

Ian’s Awesome Question – M4B podcast listener Ina ask’s a great question regarding marketing and advertising your business in a recession.

3 BIg Marketing No’s – Scott shares three reasons not to market and advertise your business during a recession.

3 Big Marketing Yes’s – Scott shares three reasons why you MUST advertise and market your business to grow during a recession.

Recession 101 – Scott shares some insights into the length of recessions, how economic data is recorded, and why this might be an opportunity for you.

9 Effective Marketing Strategies – Scott shares nine practical ways of marketing any business to generate new leads and sales.

Local SEO and Partnerships – Learn how to utilise local SEO and the benefits of partnering with local businesses for mutual growth.

Email Marketing Is A Must – Scott shares how to use email marketing effectively to reach your existing customers.

Whether you’re looking for reasons to advertise during a downturn or strategies to boost your retail store’s sales, this episode is a goldmine of valuable insights.

Don’t miss these essential strategies to help your business survive and thrive during economic adversity.

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Sales is a Skills Game.

Scott is back this week interviewing sales legend and published author Mike Brunel.

In this engaging episode, you'll discover how Mike went from working in a sheep shearing shed to becoming a top-selling salesperson, a published author and building a multi-million dollar business.

Here's what you will discover in this episode of the Marketing 4 Business Podcast

* Mike's journey from shearing sheep to building a multi-million dollar empire in media demonstrates the power of persistence, learning, and seizing opportunities.

* Consistency and frequency in marketing are crucial for creating relevancy, repetition, and reputation-building.

* Engaging clients for 12 months through advertising can exponentially grow your business, as seen in the success of NRS Media.

* Taking a marketing idea internationally requires innovative thinking, the right team, and adaptability to success and failure.

* The right mindset is essential for success in sales, focusing on understanding the customer's needs and creating a value proposition for the product.

* Employing a doctor-like approach to sales, correctly qualifying customers, and researching potential clients can lead to more effective sales techniques.

* Training, consistency, and frequency can create relevancy and build a reputation for businesses, as seen in the success of companies like Kellogg's.

* Having the right team behind you is essential for success, as successful people also want to help others succeed.

* The five steps to success in sales are: train every day, know your product, feature the benefits, know your story, and learn your case studies.

* Being the 'price whisperer' in your business means understanding the willingness to pay and finding the right balance between price and value to maximize sales potential.

Throughout our conversation, Scott & Mike discuss the importance of consistency, frequency, and repetition in marketing. Mike shares his experiences with expanding innovative marketing concepts internationally, and the role luck, timing, and hard work play in launching a business to new heights.

Together they also delve into essential sales techniques, such as qualifying customers correctly, employing a doctor-like approach, and understanding the value proposition of your products.

By the end of this episode, you'll walk away with a plethora of actionable advice and insights to maximize your sales potential. So, don't miss this opportunity to learn from Mike's inspiring story and discover how to master the art of selling.

Let's all grow together and achieve our goals!

Have fun and enjoy listening, learning and taking action from this podcast!

We appreciate your support for the Marketing 4 Business Podcast.

If you find our content valuable and informative, please help us reach more business owners by spreading the word by sharing it with a friend who might benefit from it.

Additionally, we would love for you to ensure you are following our podcast on your favourite platform, and if you enjoyed the episode, let us know by leaving us a five-star review.

See below for ways to get in touch with us…

You can follow the Marketing 4 Business Podcast on Instagram here >>https://bit.ly/3IlQp2v

You can follow Digital Influence on Instagram here >>https://bit.ly/3pNl6Y7

Want to connect with Scott on LinkedIn? Click here >> https://bit.ly/42GeQ2F

You can book a free Where You Can Win call with Scott here to discuss your marketing >> https://bit.ly/42HZ0EW

If you've read this far, we owe you a beer. Thanks for listening!

Have Fun & Take Action

The Marketing Opportunity

In this episode of the Marketing 4 Business Podcast, Scott delves into key marketing insights drawn from his recent engagements with business owners.

Here’s what you’ll discover:

1. Common Theme 1 – Lack of Performance Measurement: Many businesses invest in various marketing platforms but often fail to measure their performance effectively. This lack of strategic measurement can lead to wasted resources on underperforming campaigns.

2. Common Theme 2 – Avoiding Mismatch in Market, Message, Media: To succeed, the triple M’s of marketing (Market, Message, Media) must align. Scott provides examples of audience targeting mistakes made by some digital marketing agencies and how to rectify them.

3. Common Theme 3 – Past Marketing Failures: Past marketing failures can deter businesses from further investment. A case study illustrates how a lack of strategy and measurement led to marketing cessation.

Scott also shares actionable advice to seize the marketing opportunity:

1. Marketing Opportunity 1 – Implement Strategy-First Thinking: A well-designed strategy is the foundation of successful marketing, guiding businesses towards winning tactics and desired results.

2. Marketing Opportunity 2 – How to get clarity on Market, Message, and Media: Understand your market, create a compelling message, and select the right platforms for reaching your audience. Balancing these aspects ensures relevancy, trust, and increased sales.

3. Marketing Opportunity 3 – Track and Measure Performance: Measuring and testing your advertising can significantly boost your business. This simple act puts you ahead of the majority of businesses.

Prepare to elevate your marketing game and seize growth opportunities. Remember, there’s always room for business growth, whether in challenging economic times or prosperous ones.

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Dont Turn Off Your Marketing

Scott is back this week interviewing Michael Durie, CEO & Founder of Durie Hill & Associates.

In this engaging episode, Scott interviews Michael, a seasoned marketer with an impressive background working for renowned companies such as New Zealand Herald, Mazda Telecom, Westpac, and Australia Post.

Scott gets Michael to share his knowledge and experience in marketing, technology, education, and business mentoring. They also give valuable insights and practical advice for navigating the ever-evolving landscape of marketing in the digital age.

Here's what you will discover in this episode of theMarketing 4 Business Podcast...

Ogilvy's Influence: Inspired by Ogilvy's scientific advertising approach, Michael's journey began as an advertising cadet at the New Zealand Herald.Relentless Focus: Michael spearheaded the successful launch of New Zealand's first glossy computer journal, Interface, attracting major advertisers.Market Research for Growth: Understanding consumer behavior and thorough audience research are pivotal for crafting messages that resonate with customers.Data-Driven Decisions: Michael emphasizes the transformative power of data-driven marketing in today's digital age.Authentic Brand Experiences: In a world where traditional advertising falls short, Michael stresses the need for engaging brand experiences.Embracing AI and Technology: Scott encourages students to embrace AI as an essential skill for future careers.Communication Skills: Developing communication skills, particularly public speaking, is vital for professional growth.Business Mentoring and Startups: Michael actively mentors businesses and startups, using his marketing expertise to guide various ventures.Marketing in Tough Times: Michael advises against cutting marketing during economic challenges based on the positive outcomes observed during the 2008 recession.Balancing Growth and Profitability: Michael stresses nurturing both top-line growth and bottom-line profitability for a successful business approach.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Scott’s 1-Hour Marketing & AI Challenge

Scott Wilson is back with a challenge for you in his latest Marketing 4 Business podcast episode.

Here’s what you will discover in this episode.

– Scott shares his recent presentation on AI, providing real-life examples of AI usage in business to a group of 60 business owners.

 – An overview of the purpose of the podcast and its role in educating and inspiring business owners to leverage technology to alleviate anxieties and frustrations while creating growth opportunities.

 – The importance of starting conversations about AI within your business team and with your marketing partners is highlighted, especially considering we are on the cusp of significant advancements in AI.

 – Insight into the strategies of Scott’s digital agency, Digital Influence, and their challenge to save an hour a week using AI and the learnings from the team’s presentations.

 – The necessity of clear strategy formulation before implementing AI tactics is emphasized. Understanding the reasons and principles behind using AI tools is critical for achieving desired results.

 – Scott shares his mission of saving 10 hours a week using AI and how it led to the realization that combining human intelligence with artificial intelligence can result in superhuman intelligence.

And so much more…

 Join us for this insightful episode as we explore the world of AI and how you can leverage it for your business.

 Think about how you can leverage AI in your business. How can you use it to create efficiencies and savings? Begin the conversation within your teams and start harnessing the power of AI today.

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Business Leadership – A Contact Sport

Scott is back this week interviewing Richard Smith, his former teacher at Papanui High and former high-performance leader at the Crusaders, NZ Cricket, and NZ High Performance.

Now a business owner, Richard shares his insights with Scott on building leaders inside a high-performing business.

Scott enjoyed two subjects at school, Outdoor Education and Physical Education, and lucky enough, Mr Smith happened to be his PE Teacher.

Years down the track, they have reconnected and shared a love of all things mindset, marketing, and business, which they cover in this value-packed episode.

Here is a snapshot of what Scott and Richard cover in this Marketing 4 Business episode:

Connect with Richard on LinkedIn here

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

12 Rules of Marketing Your Business in A Recession Part Two

In this episode, Scott presents the second part of his "12 Rules of Marketing Your Business in A Recession," following the first six tips shared in Part One.

These tips are designed to help your business thrive in challenging economic times.

Here's a snapshot of what Scott covers:

- Think Mobile First: Embrace a mobile-centric approach in your marketing strategy.

- Focus on Reason-Why Advertising: Highlight the reasons why customers should choose your product or service.

- Build Partnerships and Collaborations: Strengthen your business by forming partnerships and collaborations.

- Look After Your Existing Customers: Prioritize customer retention and loyalty.

- Leverage Technology: Embrace technology to improve efficiency and stay competitive.

- Know Your Numbers: Gain a deep understanding of your business's financial metrics.

Plus, Scott's bonus rule:

- Protect Your Mindset: Maintain a positive and resilient mindset to navigate challenging times effectively.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Grow Your Brand. Grow Your Business.

In this episode, Scott interviews branding expert Amanda van Kuppevelt about her intriguing journey from Scuba Diving instructor to Branding Expert and Business Growth Advocate.

Here are some key takeaways:

* Sharks In The Water – Amanda shares her teenage experiences as a scuba diver and how they taught her valuable life lessons about people, control, and dealing with fear.

* Brand Power – Discover Amanda’s journey in the branding world and how branding can help you grow your business in 2023.

* Become The Teacher – How Amanda discovered the benefits of teaching others and how it can help you learn more about your craft.

* The Power of Story Telling – Discover the power of storytelling in business and the importance of visual frameworks for business owners and entrepreneurs.

* AI & You – Scott & Amanda discuss the impact of AI and the importance of human connection in a technologically driven world

* LinkedIn Leverage – Amanda shares how to leverage LinkedIn for business connections and personal growth.

* Message, Market, Match – Learn how changing the focus of website copy from the business to the audience can significantly impact your sales.

* Mindset and Momentum – Scott and Amanda share why having a growth-focused mindset in business success is a must today and how knowing who you really are can shape your journey!

* Staying Sharp – How Amanda stays focused, inspired and ready to help clients win with their branding and marketing. Plus, the three books and podcasts she recommends to business owners.

* Amanda Famous Five Tips – Amanda shares her top branding and marketing tips to help business owners win despite the recession.

* And so much more.

Connect with Amanda on LinkedIn here and via her website here.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

12 Rules of Marketing Your Business In A Recession – Part One

In this episode, Marketing Expert Scott Wilson gives you his first six rules of the 12 rules for marketing your business in a recession.

Grab a pen and paper because Scott gives these six rules in a checklist form so you can learn and take action to ensure your business thrives in a recession. 

Here’s a snapshot of what’s in this Marketing 4 Business podcast episode:

 Rule No 1: The Warren Buffet Mindset – the common mindset all Scott’s Private Partner clients have and why you should model it during a recession.

 The Business Killer – the one thing you shouldn’t stop doing in a recession.

 GFC Insights – the three business-building insights Scott learnt from running a marketing business and helping other companies to grow during the GFC in 2009.

 Rule No.2: Be Seen… Become Known – you may not want to hear this advice, but if you have thick skin and want to win, do yourself a favour and listen to Scott’s insights.

 The Shoe Dog Factor – one thing Scott learned from Phil Knight that will help you think completely differently about your product.

 Turnaround Kings – marketing failing? Listen as Scott shears from real-life examples how to reset and turn around your marketing quickly. If you have a good product, you so listen to this today.

 Rule No 3: Customer Facing Sales & Marketing Audit – Scott shares a real-life example of why he grabbed his customer’s credit and started trying to buy stuff.

 The Sales Prevention Department – is your business running a sales prevention department? Tune in to discover if you are missing sales.

 16+ Business Sales Killers – Scott shares 16+ things you need to audit in your business from a sales and marketing perspective. This is gold and will make you more sales in a recession.

 Rule 4: Market Message Awareness – how to connect with your customers so they understand and see your empathy towards their financial concerns during a recession.

 The Marketing Magicians – the strategic reason Scott started a marketing mastermind in the GFC and how it can help you grow your business.

 Solve Their Problems First – how to communicate your product or service so the customer sees real value and wants to buy from you, not your competitors.

 Rule 5: Offer Value and Incentives – how to create compelling offers, promotions, and incentives to motivate customers to buy during a recession.

 Know Your Numbers – the five numbers you want to know when marketing your business in a recession.

 Rule 6: You MUST use video – it’s real video killed the radio star, and don’t let this recession kill your business, use video!

 The Famous Five – the five videos you must make to market your business during this recession. Most want to do this, which means you win by default.

 The Only 3-Step Video Script – the best 3-step video marketing script to all his Private Partner clients. My advice is to learn it and then do it!

And so much more…

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Links to podcasts and businesses that are mentioned in this episode.

– Selling on Social

– Lifetime Value

– Display – Brendan Holt

Investing In Yourself

In this episode, Scott interviews Paul Wright, one of the co-owners of Harcourts International. Investing In Yourself shares Paul’s story, from being made redundant at 20 to retiring at 55.

Here are some key takeaways:

# Driven To Take Action – Paul’s nonsense success leaves clues mindset that has led him to work alongside some of the most successful business people in New Zealand.

# From Redundant at 20 to Retired at 55 – how being made redundant was one of the most pivotal points in Paul’s business career. Including what Paul’s old boss told him the day he was made redundant, and he was right.

# Investing In Yourself – the $1500 audio tape course that changed Paul’s life and saw him travel the world, have a family, drive fast cars and fly a helicopter.

# Surveying Success– how Paul started his first business after being made redundant and became a huge success.

# Disrupting The Real Estate – from “For Sale” signs, the Bluebook to Website listing, how Paul & Steve Collins disrupted the real estate industry in the 80s.

# Growing Through Acquisition – how they grew from 12 offices to over 90 offices NZ-wide, listing on the stock exchange, then delisting to a management buyout.

# Be Inspired – why Paul started The Inspire Foundation and how it allows them to help young people reach their goals, dreams and aspirations.

#The GRIT Programme – how the Inspire Foundation is helping young people through adversity like anxiety, depression, eating & sleep disorders and more.

# Pauls Top Five To Thrive In A Business – this advice is gold. Grab a pen and some paper because Paul drops the mic on his top 5 things you need to do in business.

 And so much more!

 Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Connect with Paul on Linkedin here.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The Magical Marketing Number: Understanding Your Lifetime Value.

In this episode, Marketing Expert Scott Wilson shares the magical marketing number every business must know to grow your business in tough economic times.

Here’s a snapshot of what’s in this Marketing 4 Business podcast episode:

* Calculating The Magic: Scott shares how to calculate the magic so you can start confidently marketing your business.

* Out-Marketing Your Competitors with LTV – Determine how much you will spend to acquire a new customer and out-market your competitors.

* Enticing Potential Customers with Irresistible Promotions – discover insights into irresistible offers and promotions that can help break customers’ habits and increase confidence in tough economic times.

* High-Value LTV – Find out why understanding your lifetime value is particularly crucial for businesses with high-value items.

* The Sweet Spot for Marketing Spend – Scott shares his percentage formula for insights on marketing spend as a revenue percentage and finds the sweet spot for businesses looking to scale and grow.

* Marketing with Confidence – Learn how a strategy-first approach to marketing can increase confidence and success in the marketplace.

* Moving the Needle – the number that, if you understand, can move the needle furthest in your business.

* Real-world Marketing – real-life examples of how understanding lifetime value has helped businesses attract and retain customers.

And so much more…

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Marketing 4 Business Live – Success Leaves Clues 

In this episode, Scott interviews live on stage three highly successful business people Kevin Eder (CEO of Tradestaff), Shaun Stockman (CEO of Stockman Group) and  Tony Jenkins (CEO of Harcourts Holmwood.)

Here are some key takeaways you’ll discover on the podcast.

Success Leaves Clues – Step into the world of successful business people and discover how they overcame setbacks and challenges to achieve greatness.

Building Teams & Culture – Learn the secrets of building successful business cultures and discover how being good to people can lead to success.

Delegate To Your Weakness – How to unleash your potential, learn how to delegate tasks, and focus on your strengths to take your business to the next level.

Tough Lessons Learnt – Be inspired by stories of resilience and determination in the face of adversity, and learn how to apply these lessons to your own business.

Your Key to Success & More – How to unlock the door to success and gain valuable insights into the business world from experts who have been there and done it.

Being Bold – Master the art of strategic decision-making, patience, and boldness and discover how to build a successful business from scratch.

Risky Business – Discover valuable insights on managing risks and evaluating new ventures to make informed decisions and achieve business success.

Money, Money, Money – How to drive real profits and learn how to focus on gross profit to take your business to the next level.

Recession Proof – Navigate through crisis and learn how to increase prices across the board to maintain or even increase your profit margins.

The Business Landlord – Invest in long-term stability and value by owning your business’s property.

Being Resourceful – Get insider tips on resourcefulness and funding events or projects to benefit your business and inspire your team.

No Regrets – Learn how to turn your biggest business regrets into your best lessons and gain wisdom to seize opportunities and manage risks effectively.

And so much more!

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Marketing Magic – How to Recession Proof Your Business

In this episode, Marketing Expert Scott Wilson shares ten marketing ideas and concepts to protect and grow your business in tough economic times.

Here’s a snapshot of what’s in this Marketing 4 Business podcast episode:

Idea 1: The Big Idea – the Importance of having a big idea, including an example of a successful campaign called “ Beat The Banks”. How to focus on selling the outcome or benefit, not just the product. Remember, people buy holes, not drills.

Idea 2: Stacking The Value – why it’s important to stack value during the recession to stand out from competitors. Scott shares how to use low-cost items to add value and out-market competitors. Plus, he shares a recent real-life example he did that involved selling a bottle of wine for $3000.

Idea 3: The Best Bait Wins – why putting the right offer in front of your potential customer is super important. Insight into the best way to know your numbers and understand customer lifetime value to determine your best offer.

Idea 4: The Fine Line Follow-Up System – the importance of following up with potential customers, even if initially rejected. Scott includes some examples from his direct mail marketing days and explains why persistence in following up can lead to conversions and sales.

Idea 5: Use A SMC Swipe File – Scott shares why he has a swipe file of successful marketing campaigns and how he uses them to create more successful ones. Plus, he shares exactly where you can go to spy on your competitor’s ads and see what offers they are putting out in the market.

Idea 6: Create a Money Form – If you want to make more sales do this; simply have a place where someone can give you money for your product. Scott shares why you don’t need the whole product and why creating an MVP (minimum viable product) is important to prove the concept. Plus, his simple but straightforward advice on going and talking to people to get sales.

Idea 7: The Before, During & After Experience – How to look at your marketing as a before, during, and after customer experience. How to develop a seamless experience for your customers. Scott shares how to think about what happens before, during, and after the customers meet you. Plus, he gives 5 really good questions to ask yourself in order to prepare for this new world-class customer experience.

Idea 8: Work The Front End of Your Business – Why you must constantly bring new people into your business world. How to give value in advance and share insights and education to your potential customers so they want to do business with you. Make no mistake, failure to spend money on the front end of your business will see you lose market share in this recession.

Idea 9: Get Known By the Success of Your Clients and Customers – Scott shares how to correctly use testimonials to showcase your success. Why he believes video testimonials are a valuable marketing tool in 2023. The best way to use client results and statistics to showcase success. Plus, why it’s vital to encourage prospective clients to speak with current clients during a recession.

Idea 10: Protect Your Mindset During Tough Economic Times – Scott shares why he believes why protecting your mindset is the most important thing any business owner can do during a recession. Why you must surround yourself with action-takers and doers. Connect with forward-thinking people who want to help you grow your business.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Levelling The Playing Field

In this episode, Scott interviews Mike Blackburn, one of the founders ofCombined Building Suppliers Co-operative (CBS), who joined us for an insightful conversation.

Here what you will discover in this episode of theMarketing 4 Business Podcast:

This conversation underscores the significance of robust relationships, adaptability, and collective bargaining via cooperatives like CBS.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

Connect with Mike on LinkedIn here.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The 5 Fears of Marketing Your Business

In this episode, Scott discusses the five fears he's discovered throughout his 24+ years in the marketing industry and how his agency helps businesses overcome these fears to achieve growth.

These include lack of time and resources, lack of budget, not getting results, fear of failure, and fear of being outdone by competitors.

Scott also shares strategies to address these fears, such as understanding the goals and purpose of the business, having clear communication between the business and the agency, having transparency with results, and understanding the unspoken expectations between the business and the agency.

Then Scott breaks down the importance of having a deep understanding of the business and the marketplace and providing flexible options for growth.

Key Takeaways

* Marketing requires a long-term commitment

* Focus on strategy first, then tactics

* Understand the value of your customers to determine your marketing budget

* Consistency in message and frequency is essential for success

Make no mistake, by addressing the five common fears in marketing, your businesses can overcome these challenges and achieve growth in any marketplace.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Marketing Fails At The Weakest Link

In this episode, Scott shares his lessons on what happens when Marketing Fails At The Weakest Link.

 Here's a snapshot of what you will discover in Marketing Fails At The Weakest Link.

 * Sharpen Your Market Skills - why now is the perfect time to sharpen your marketing skills.

 * Direct Response Marketing Failure - why a bulletproof marketing campaign failed at the weakest link.

  * 3 Really Good Direct Mail Example - steal and model these ideas today to grow your sales.

  * Scott's 5 Reasons Why Marketing Fails Today - Scott shares his 24 years of experience and gives five reasons why he thinks marketing fails today.

  * Long-Term vs Short-Term Marketing Mindset - success leaves clues, and right here, you can discover the ultimate mindset you MUST have to win in a recession.

  * Influence Strategy - how by having this strategy in place, you will out-market 95% of your competitors.

  * Action, Action, Action - 5 ACTIONS you can take right now to improve your business's marketing. And so much more.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The Art of Turning a Dollar 

Halfway through his first high school year, Shaun Stockman was summoned to the Principles Office and quickly put into a work experience program that would change his life forever. 

In this inspiring story, you will discover how Shaun went from working on cars to developing and refurbishing multi-million buildings.

Here's a snapshot of what you will discover in The Art of Turning a Dollar:

* Panelbeater to Real Estate - Shaun's journey from working on cars to developing and refurbishing multi-million buildings.

* Shaun's First House - the intriguing story of how Shaun raised a $4000 deposit for his first house and the types of people that helped Shaun stay motivated.

* A Keen Eye For Detail - how Shaun developed his keen eye for detail and how it's helped him grow his property business.

* The Wake Up Call - Shaun's life-changing moment in his mid-forties made him decide which career to choose.

* 14 Properties Gone In Minutes - the damage Shaun and his business partners suffered after the Christchurch Earthquakes and how they recovered to rebuild their property portfolio.

* Calling Christchurch Home - why Shaun & Dean invested in Christchurch rather than running off to other parts of New Zealand.

* Advice For New Property Investors - the exact two types of properties Shaun recommends new property investors should buy today.

* Charity Starts Here - a great story on how Shaun got his mates to invest in buildings to help at-risk kids and families.

* Crossroads Youth With A Future - the charity Shaun helps and why he is passionate about helping young kids. And so much more 😉

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

Connect with Shaun Stockman on LinkedIn here or via the Crossroads Youth With A Future website here.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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9 Multi-Million Dollar Business Lessons

In this episode, Scott shares nine lessons he has learned from interviewing multi-million dollar business owners on the Marketing 4 Business podcast.

Here’s a snapshot of what you will discover in 9 Multi-Million Dollar Business Lessons

* Combine Harvester vs The Bailer - the two types of people you need in your business to really grow it.

* Kevin Eder’s Take On How To Get Promoted - what you must do if you want to get a promotion in any business.

* Kanes Killer Customer Service Rule - Kane Lawson's number one rule for customer service. Use this to grow your business's referrals and 5-star reviews.

*  The Power of Advertising -  Mike James's take on why it’s important to be everywhere and why it’s important to put the hammer down when everyone else backs off.

* Know Your Numbers - why it’s essential to know your numbers and how Brent Selwyn uses the data to out-market his competitors.

*  Kill Them With Kindness Mission - the exact mindset and attitude Fraser McKenzie has that will help you need to succeed in 2023.

* AI Is Everywhere - where GPT3 AI technology and the practical use of it for real business that Chris Tacon that every business owner should take time to understand.

* Quality In… Quality Out  - Murray Hale's take on why it’s essential to understand business owners and their expectations, so you can help them win.

* Motivate Your People - Tony Jenkin's takeaways on motivating your people, including the weekly meeting he runs and why it’s important to incentivise your people to win.

* Scott’s No.1 Thing - Scott shares the answer to the question he was asked that started this podcast. 

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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No Marketing Degrees Required

This is a great story on how Greg Williamson, who originally had no marketing degree, founded a tech marketing company that has been in business for 18 years.

Here’s a snapshot of what you will discover in No Marketing Degrees Required.

* Falling into Marketing - how Greg transitions from studying politics and history at University to running a tech marketing company.

* Jade Software Learnings - the sales and marketing insight Greg learnt from working at one of New Zealand's most successful software companies.

* Dumb Mistakes - the number one thing Greg learnt from dealing with businesses and companies worldwide.

* Concentrate Marketing - why Greg and his business partner name their company "Concentrate" - listen to this at least twice. You'll thank me later!

* 18-Year Business Partners  - how Greg met his business partner Owen and what it takes to build a successful 18-year partnership.

* White Paper Marketing - how Greg and his team used White Papers to share knowledge and educate people on the value of doing business with his clients.

* Hubspot Elite - why Greg & Owen committed to Hubspot and what they've learned on their way to becoming a Hubspot Elite Partner.

* EOS methodology - the Entrepreneurial Operating System that Greg & his business partner used to get more traction and momentum.

And much and much much more…

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast. 

Have fun and enjoy listening, learning, and taking action from this podcast! 

Connect with Greg on LinkedIn here

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action