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Parade

Parade

Ryan Musselman

A story-driven podcast about content strategies that create 6 figure service businesses on LinkedIn.

5 - Imagine You're a Marketer Who Outperforms the Sales Reps
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  • 5 - Imagine You're a Marketer Who Outperforms the Sales Reps

    Organic marketing only has a ramp-up period, but it's not as longterm as you might believe. Plus, you will never influence through ads or cold outreach. Here's a play for marketing VP's -- 1 that could lead to them outperforming outbound sales reps.

    Sun, 21 May 2023 - 13min
  • 4 - How to Improve Revenue Attribution with LinkedIn Content

    Imagine you’re a CEO and:


    → 20% of your staff generates revenue


    But then


    You decide to launch an employee content strategy to:


    1. Encourage employees to post on LinkedIn
    2. with content that generates business


    You hire a content strategist to launch a done-for-you program.


    Staff are provided with content that:


    → Attracts companies you want to sign
    → Speaks to their talent needs
    → Offers your solution


    Then you set individual staff KPI’s for:


    → Engagement growth
    → Lead generation


    Within months, your revenue-attributed staff could:


    → Increase from 20% to 40% (doubled)
    → Increase from 20% to 60% (pretty rad)
    → Increase from 20% to 80% (untouchable)


    Now, you have a 2023 narrative that reads:


    “Converted 60%+ of staff into revenue generators.”


    That’s serious decision making.


    And it could mean serious $.


    4 ways Parade helps you:


    1) We write your executive content
    2) We write your staff content
    3) We write your newsletter
    4) We rewrite your profiles


    We're NOT adding more work to your plate.


    Our system is turn-key so you can focus on your business.

    Sun, 14 May 2023 - 18min
  • 3 - Becoming a 6-figure Online Writing Business with Jasmin Alić

    Can you become a 6 figure business only by writing online content? Yes. Ryan hosts Jasmin Alić, LinkedIn's recently crowned, number 1 copywriter according to a Favikon top 200 worldwide ranking.

    Sun, 07 May 2023 - 47min
  • 2 - 3 Content Pillars for Building Incredible Influence on LinkedIn

    Don't launch a strategy without direction.This episode covers critical nuances across 3 LinkedIn content pillars for building and monetizing influence. Get deep insight from Ryan's story as he lays the foundation for building Parade into a 6-figure service business on LinkedIn - all through original content.

    Sun, 30 Apr 2023 - 24min
  • 1 - (Trailer) What is the Parade Podcast?

    A podcast about content strategies that build 6 figure businesses on LinkedIn.

    Fri, 21 Apr 2023 - 00min