The Business Gay

In this episode of The Business Gay Podcast, host Calan Breckon speaks with business growth strategist, Marc Smith. Marc has over 40 years of diverse experience in driving growth and innovation across multiple industries. Most recently as a fractional COO of a multi-location cafe, Marc successfully overhauled operations, introduced modern HR policies, implemented strategic marketing initiatives, and boosted gross revenue by over 30%. His expertise in refining operations and improving cost efficiencies made a significant impact on the company's bottom line. Watch on YouTube --- ► Today’s Sponsor is QuickBooks Join the email list for news and updates --- Links mentioned in this episode: Marc Smith on LinkedIn Marc on Instagram --- Key Takeaways for quick navigation: [02:00] Emphasizing efficiency can lead to significant time savings in business processes. [09:00] Prioritizing project-oriented work enhances employee satisfaction and productivity. [14:20] Automating processes, like payroll, reduces workload and ensures compliance. [21:57] Seeking outside perspectives can help business owners facing high turnover and low foot traffic identify solutions. [23:31] Utilizing underused resources can boost revenue without additional costs; efficiency is essential. [28:22] Prioritize user experience when launching a website; customer feedback is crucial before going live. [32:28] Engage peers for constructive criticism and fresh insights when starting a business. [39:11] Embrace quick failures as learning opportunities; adaptability is vital for success.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur, Cat Perez. Cat and partner Marianna Di Regolo - Cat’s wife - co-founded Famm together, a platform that makes it easy to discover and support hundreds of LGBTQ+ owned brands and service providers. Cat is the CEO of Famm and has 20 years of expertise in the product, design, and startup growth world where their focus was on creating impactful solutions. Previously, Cat co-founded a tech startup leading product and design to build the #1 private Affordable Care Act enrolment platform, which helped over 15 million people access affordable health coverage in the US. Cat’s passion lies in using design thinking to drive growth and innovation, particularly in the impact sector. Watch on YouTube --- ► Today’s Sponsor is QuickBooks Join the email list for news and updates --- Links mentioned in this episode: HeyFamm.com Hey Famm on Instagram Cat Perez on LinkedIn --- Key Takeaways for quick navigation: [00:15] Famm is an LGBTQ+ platform for e-commerce discovery and storytelling through entrepreneur interviews. [01:26] Cat and Marianna emphasize values alignment and storytelling for deeper brand connections. [06:20] Clear boundaries in partnerships and effective communication are essential for success. [10:39] Setting work-life boundaries is crucial to prevent burnout and maintain relationships. [13:00] They prioritize community building and support over competition, aiming for visibility. [17:04] Cat acknowledges challenges for LGBTQ+ businesses yet expresses confidence in their resilience. [21:00] Growth pacing depends on resources; they aim to connect the community as a growth strategy. [24:27] Selling the business might be an option, but alignment with values is crucial. [25:51] Interested individuals can visit their website to learn more and sign up for the Famm Connect app.

Normally I'm the one doing the interview, but this week we're flipping it and reversing it and I'm the one being interviewed. Back in June, I was on the Making Good Podcast throwing down some mad knowledge about SEO and business. It was so well received by listeners that I asked host Lauren Tilden if it would be alright to share it with all of you. --- Join the email list for news and updates --- Links mentioned in this episode: Making Good Podcast SEO for Podcasting Article --- Key Takeaways for quick navigation: What SEO is, and why folks should be paying attention to it The different ways SEO comes into play Website “MUSTS” for getting found SEO tips for podcasts Why I started “The Business Gay” podcast The role podcasting has had on my business

In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur, Ryder Damen. Ryder is a creative technologist, content creator, and the CTO of Cache, a brand new Toronto startup in the fashion resale space. Ryder is bullish about taking big risks and reaching for delusional goals. Watch on YouTube --- ► Today’s Sponsor is QuickBooks Join the email list for news and updates --- Links mentioned in this episode: Cacheinyourcloset.com Ryder Damon on IG Ryder Damon on LinkedIn @cacheinyourcloset on IG ---

In this episode of The Business Gay Podcast, host Calan Breckon speaks with CEO of Grengine Inc, Connie Stacey. Connie is both the founder and owner of Grengine Inc, an award-winning battery manufacturer located in Edmonton, Alberta. She founded Grengine in 2014 with a desire to replace diesel generators with a clean energy alternative which centres on her patented modular battery technology. Grengine proudly manufactures its batteries in Edmonton and has a strong focus on DEI and building a sustainable supply chain. Watch on YouTube --- ► Today’s Sponsor is QuickBooks - Bookkeeping made simple Join the email list for news and updates --- Links mentioned in this episode: Grengine.com Connie Stacey on LinkedIn --- Key Takeaways for quick navigation: [00:31] Connie Stacey explains Grengine’s innovative battery pack technology over traditional manufacturing. [02:10] Intelligent battery self-identification reduces labor costs and deployment challenges. [04:34] Importance of battery security and advanced encryption. [11:24] Emphasis on ethical sourcing of materials free from child labor issues. [16:18] "Planned advancement" helps create future-proof battery systems. [19:55] Alberta's energy crisis illustrates varying support for renewables between urban and rural areas. [22:34] Batteries can lower electricity bills by storing cheaper overnight energy. [26:32] Energy poverty remains a significant global issue, with 1 billion lacking electricity access. [29:05] Decentralizing energy generation proves to be more efficient and reliable. [30:28] DC systems can enhance energy efficiency by up to 30%. [32:06] Future energy systems need redundancy and efficiency beyond traditional grids.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with investment specialist, William Burckart. William co-founded The Investment Integration Project (TIIP), which helps investors manage systemic risks and invest in related solutions. He is also an Adjunct Professor of International and Public Affairs at Columbia University’s School of International and Public Affairs (SIPA) and a fellow of the High Meadows Institute. Watch on YouTube --- ► Today’s Sponsor is QuickBooks - Bookkeeping Made Simple Join the email list for news and updates --- Links mentioned in this episode: tiiproject.com William Burckart on LinkedIn --- Key Takeaways for quick navigation: [00:28] System level investing tackles issues like climate change and income inequality by improving the context for companies. [02:31] Beta activism promotes systemic change across industries rather than focusing solely on individual companies. [09:03] Impact investing should evaluate outcomes and their broader implications instead of just job creation. [11:08] Short-term investing deepens systemic problems; a long-term approach can lead to fairer economic systems. [23:08] Burckart advocates for an outcomes-focused impact investing strategy to directly address social issues. [26:24] Colorful Capital invests in LGBTQI+ led companies to correct historical funding inequities. [31:12] LGBTQI+ businesses show strong investment potential, outperforming in job creation and exits. [32:32] A Morgan Stanley study indicates rising client demand for LGBTQI+ equity investing amidst systemic market issues. [35:04] Exclusionary investing practices waste over $1 trillion in potential investments, exposing systemic biases. [39:24] Burckart encourages collaboration with TIIP and Colorful Capital to enhance LGBTQI+ investments.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with CEO & Co-Founder of Bindr, Mary Richardson. Mary brings over 6 years of experience in building startups, marketing, community building, public speaking, and software to her role as CEO. Her experience in being involved in software companies, as well as her social awareness enables her to build a loyal community around Bindr. She has won several pitch competitions and awards, including a Women In Tech: Diversity and Inclusion Award and the first ever 2SLGBTQIA+ Entrepreneur Award with a $60,000 prize at this years StartupFest in Montreal. Watch on YouTube --- ► Today’s Sponsor is QuickBooks - Bookkeeping Made Easy Join the email list for news and updates --- Links mentioned in this episode: Bindr.Dating Mary Richardson on LinkedIn --- Key Takeaways for quick navigation: [00:00:17] Mary wins a pitch competition at Startupfest, crucial for queer entrepreneurs. [00:01:40] Bindr is an inclusive dating app for LGBTQ+ users that does not require specifying sexual orientation. [00:03:32] The app rapidly gained users and offers resources, including free support for the community. [00:06:34] Mary shares experiences of discrimination on dating apps and discusses the challenges for bi and pansexual individuals. [00:10:11] Bindr offers a label-free experience, promoting diverse identities in a welcoming environment. [00:13:37] Securing funding is challenging for queer founders, with less than 0.5% of VC funding reaching LGBTQ+ entrepreneurs. [00:18:56] The startup avoids predatory offers and focuses on strategic pitch competitions for funding. [00:22:31] Bindr is available on major platforms, continually improving based on user feedback. [00:24:17] The app grows by 500 to 2,000 users daily, adapting features based on user requests. [00:26:02] Mary's goal with Bindr is to combat conversion therapy and foster a safe community for users.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the Owner of The Bourbon Pub & Parade in New Orleans and co-founder of Girl Bar, Sandy Sachs. Recognized in OUT Magazine's 'Out100,' Sandy has been instrumental in shaping spaces for the lesbian community, beginning with the co-founding of Girl Bar in Los Angeles, the largest lesbian-centric entertainment group in the U.S. and the renowned Girl Bar Dinah Shore Weekend in Las Vegas, a definitive event in lesbian nightlife. Fun Fact: Her influence also inspired the character Dawn Denbo on Showtime’s "The L Word,” for those who remember the show. Watch on YouTube --- ► Today’s Sponsor is QuickBooks - Your Business Finances Made Easy Join the email list for news and updates --- Links mentioned in this episode: BourbonPub.com --- Key Takeaways for quick navigation: [00:31] Sandy Sachs co-founded Girl Bar in LA, inspired by the need for a lesbian-centric space. [05:34] Creating dedicated spaces like Girl Bar positively impacts the LGBTQ+ community by meeting their needs and providing a safe environment. [10:28] Sandy Sachs continues to nurture the next generation of LGBTQ+ spaces [14:05] Girl Bar's success led to hosting events in various cities, showcasing its popularity and impact. [17:54] Sandy Sachs' journey of owning different LGBTQ+ clubs, transitioning from LA to New Orleans, highlights her adaptability in revitalizing LGBTQ+ spaces. [22:16] Sandy emphasizes the importance of maintaining LGBTQ+ spaces that the community feels proud of. [23:24] Importance of maintaining LGBTQ+ landmark spots to preserve community spaces. [30:23] Challenges in maintaining LGBTQ+ spaces as younger generations seek alternative venues. [33:20] Evolution of queer spaces to adapt to changing trends, like offering non-alcoholic options.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Co-founder and CEO of Dayo, Corey Scholibo. Dayo is the first-ever mental health company that pays people to stay off social media. Corey recently sold his last venture Wile, a plant-powered, naturopathic, wellness brand for peri-menopause and midlife, where he served as Co-Founder, President and CEO. A seasoned entrepreneur, Corey is also the co-founder and former CMO of Repurpose, the leading brand of compostable tableware in retail, and has advised and worked with brands like Tiffany & Co, M.A.C. Cosmetics, Indiegogo, and Caboo. Corey likes to start businesses that help the environment, create visibility and markets for underserved and excluded demographics, and change human behaviour for the better. Watch on YouTube --- ► Today’s Sponsor is QuickBooks - Bookkeeping Made Simple Join the email list for news and updates --- Links mentioned in this episode: Dayo.co Corey Scholibo on LinkedIn --- Key Takeaways for quick navigation: [00:29] Corey Scholibo discusses his drive as a serial entrepreneur to address underlying issues in society. [02:46] Corey co-founded a company called Repurpose to reduce plastic usage, highlighting the importance of addressing environmental issues. [04:52] A focus on women's health and empowerment led to creating solutions for menopause and its impact on society. [05:20] Corey's current focus is on the attention economy and the negative impact of social media on mental health, democracy, and the climate. [09:56] Discussing navigating exits, Corey emphasizes the importance of understanding liabilities and protections during the process. [14:06] Corey Scholibo introduces "Dayo,” an AI-powered app incentivizing users to limit social media use by earning rewards for staying offline. [19:47] Social media is designed with powerful tools like infinite scroll to hook users [21:54] Rewarding good behaviour on social media is more effective than chastising bad behaviour [23:41] Dayo aims to change social behaviour and address mental health impacts of excessive social media use [25:35] Dayo will include challenges and incentives for positive social interactions

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Idara Effiom and Eli Kriv from Canada’s 2SLGBTQI+ Chamber of Commerce, also known as the CGLCC. Every year the CGLCC runs its “OUT for Business” mentorship program for 2SLGBTQI+ entrepreneurs. Since 2017, they’ve been empowering 2SLGBTQI+ business owners with mentorship from local leaders, plus networking and business education. Idara and Eli are the dynamic duo behind the newly revamped “OUT for Business” program. This year, they're shaking things up starting with no age limits for mentee applicants and much more. Get ready for networking opportunities and personalized business growth sessions than ever before. Plus, they're adding a wellness component to foster a supportive community of mentors and mentees across Canada. Watch on YouTube --- ► Today’s Sponsor is Canada's 2SLGBTQI+ Chamber of Commerce Join the email list for news and updates --- Links mentioned in this episode: OUT For Business Program: APPLY HERE The CGLCC on Instagram The CGLCC on LinkedIn Idara on LinkedIn Eli on LinkedIn --- Key Takeaways for quick navigation: [02:21] Program structured with one-to-one mentorship, group sessions, and tailored workshops for entrepreneurs at different stages. [05:39] Community spaces, group sessions, and networking opportunities help combat the loneliness often experienced by LGBTQ+ entrepreneurs. [06:05] The program is open to LGBTQ+ entrepreneurs at various levels, promoting diversity and inclusion within the community. [08:21] Mentorship plays a vital role in entrepreneurship, providing guidance, support, and a sense of community for LGBTQ+ individuals. [14:40] Additional program resources include business development sessions, tailored to address the needs of LGBTQ+ entrepreneurs. [18:05] Application process for the program involves filling out a registration form on the CGCC website. [19:42] Program acceptance depends on the number of mentors available to match with mentees, aiming for inclusivity and support for all who apply. [22:57] The goal of the Out for Business program is to increase the number of thriving queer businesses in the Canadian economy. [28:18] Future plans for Out for Business include engaging with the indigenous community, developing robust programming, and hosting gatherings. [30:21] Applications for the Out for Business program are open on a rolling basis until program capacity is reached, with a start date in September.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur and founder of the app "Drag Me," Ailsa Blair. Ailsa is a neuro-diverse trans-non-binary queer, who grew up in Liverpool, England. At heart, they’re a product design leader, having spent over a decade in the field. Ailsa was part of the project team that was third in the world in building out instant payouts, behind only Square and PayPal. In 2023, Ailsa began their own adventure building Drag Me, a mobile app that globally supports both Fans and Artists of the art-of-drag. Outside of work, Ailsa loves to hike with their husky lab mix pup Bruce. If they're not in the woods getting lost somewhere, they're on a beach, and if not there they’re in, or on, the water. Watch on YouTube --- ► Today’s Sponsor is QuickBooks - Small Business Bookkeeping Made Easy Join the email list for news and updates --- Links mentioned in this episode: DragMe.io Ailsa Blair on LinkedIn --- Key Takeaways for quick navigation: [00:29] Drag Me app is a One-Stop mobile app for both fans and artists in the drag community. [02:02] The app features e-commerce for merch, event recommendations, and supports drag artists with fair fee structures. [04:35] Transitioning from product design to entrepreneurship involves wearing multiple hats and learning diverse skills. [07:43] Securing funding as an LGBTQ+ founder can be challenging due to misconceptions about niche markets. [10:00] Unexpectedly, the founder enjoys entrepreneurship after initially being unsure about starting a business. [13:24] LGBTQ+ entrepreneurs exhibit resilience and combat imposter syndrome while striving for success. [15:38] Drag Me app is close to its full launch, with the artist side recently released for testing. [17:27] Future plans for Drag Me include in-depth user research to continually improve the app's features. [18:22] Drag Me app is available for download on the App Store, with plans to expand to Android shortly. [19:30] For partnership opportunities or ideas, interested parties can reach out to Ailsa via LinkedIn.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Renée Yoxon. Renée is a gender-affirming voice teacher with a passion for voice education, creativity, and vocal curiosity. Since 2010, they have taught thousands of students how to love their voice. Their strength as a teacher is explaining complicated concepts in plain language that anyone can understand, as well as anticipating student problems before they occur. They are the creator of a suite of online courses that provide concise and easy-to-follow trans voice education to trans and nonbinary people all over the world. Watch on YouTube --- ► Today’s Sponsor is QuickBooks - Business Bookkeeping Made Easy Join the email list for news and updates --- Links mentioned in this episode: RenéeYoxon.com Renée on TikTok Renée on Instagram Renée on YouTube --- Key Takeaways for quick navigation: [02:21] When crafting copy, dig deeper than broad terms like "women" to reach specific target groups. [05:12] Thoughtful exclusion is acceptable as long as the targeted group is clearly defined, but consider inclusivity if unsure. [07:31] Change in language reflects growth and learning rather than admitting past mistakes. [15:24] Cancel culture can hinder personal growth when individuals genuinely strive to learn and improve from mistakes. [16:20] Slow growth allows businesses to form relationships, adapt to larger audiences, and communicate more thoughtfully to avoid viral controversies. [21:41] Positive experiences in using platforms like TikTok can lead to successful business ventures and broader reach in sharing knowledge and experiences. [23:44] Focuses on portraying transition as joyful and positive in content to empower those with similar perspectives [24:39] Avoid perpetuating stereotypes about being trans and recognize authenticity as situational, continually evolving language and messaging [25:06] Embrace imperfection in order to learn and improve and try new things

In this episode of The Business Gay Podcast, host Calan Breckon speaks with HR Consultant & DEI Specialist, Clea Arrieta. Clea is a big sister, first-generation Canadian, and queer woman of colour. She’s had the deep privilege of working with incredible teams within the tech, non-profit, and civic organizing spaces that are focused on creating employee experiences that matter. By day, she is an HR Consultant at Bright + Early who works to partner with small to mid-size organizations to create thoughtful and intentional employee experiences. And by night, she sits on the board of QueerTech and Mabuhay House Society. Watch on YouTube --- ► Today’s Sponsor is QuickBooks - Never lose sight of your business expenses again Join the email list for news and updates --- Links mentioned in this episode: Brightandearly.ca Clea Arrieta on LinkedIn --- Key Takeaways for quick navigation: [00:16] HR myths stem from historical views but organizations, big or small, benefit from investing in HR early on. [02:32] HR should be customized based on the size, scale, and stage of the organization, focusing on collaboration and feedback. [05:36] Small businesses with 2-10 employees should prioritize values, culture, and employee experiences early on. [06:32] Small businesses can start with free resources, build values, diversify, ensure recruiting alignment with values, and document processes. [10:39] Failing to set HR foundations can lead to missed goals, stress, and operational challenges as a company grows. [14:19] Early-stage founders should focus on defining mission, vision, values, compliance, and hiring practices to set a strong foundation. [18:30] In mid-growth stages, onboarding, feedback surveys, and performance reviews become crucial for organizational stability and alignment. [22:23] Reviewing roles and responsibilities is crucial as teams grow to avoid confusion. [24:13] Data tracking and time blocking can help small teams prioritize hiring needs. [27:02] Bringing fun into HR can be done through weekly check-ins, shoutouts, and celebrating good work. [30:33] Remember to lean on your community for support and guidance in your HR journey.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Founder and Managing Partner at Misfit Ventures, Mandy Potter. Mandy has always danced to the beat of her own drum and is now on a mission to invest in others who do the same. With over 15 years of experience building and scaling VC-backed startups, raising millions in funding, growing companies to tens of millions in revenue, and even selling one, she’s now channelling her energy into shaping the future and ensuring it's a playground of possibility for generations to come. Watch on YouTube --- ► Virtual Guru $200 promotion Join the email list for news and updates --- Links mentioned in this episode: TheMisfits.vc Mandy Potter on LinkedIn --- Key Takeaways for quick navigation: [00:02] Mandy Potter started honing her entrepreneurial skills at a young age, setting the foundation for her career. [01:40] Being taken seriously as a young queer woman entrepreneur in Silicon Valley posed challenges, but Mandy turned her uniqueness into a strength to attract curiosity and opportunities. [09:31] Mandy highlights the pros and cons of being VC-backed, such as dilution, loss of autonomy, and pressure for early exits. [13:59] Mandy's venture into Misfit Ventures aims to prove queer investability and create a significant impact in the LGBTQ+ community through VC funding. [17:47] Mandy emphasizes the importance of investing in underrepresented founders and communities, showcasing her commitment to creating change and advocating for diversity in entrepreneurship.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Managing Director & Wealth Management Advisor with Warrioress Wealth, Sarah Tinkler. Sarah is the first financial planning business within Northwestern Mutual history to be NGLCC LGBTBE certified, & she & her fiancée Renata are the only 2 openly LGBTQ+ directors within Northwestern Mutual. With almost 18 years of experience within the industry, Sarah is passionate about helping change what wealth looks like. Her motto is “Good things happen when queer folks have more money!” Watch on YouTube --- Join the email list for news and updates --- Links mentioned in this episode: warrioresswealth.com Sarah on LinkedIn Warrioress Wealth on Instagram --- Key Takeaways for quick navigation: [00:02] Queer individuals may approach financial planning with caution and awareness due to past heteronormative experiences. [03:00] LGBTQ+ individuals often start planning and saving for the future later in life. [08:32] Financial planning for polyamorous relationships requires unique principles and agreements. [14:35] Start financial planning early when setting up a business to avoid future pitfalls. [19:14] Not setting up a retirement plan early in entrepreneurship can lead to long-term financial struggles. [23:10] Planning for business succession is crucial for passing on or inheriting a business. [23:39] Different business exit strategies like negotiation, equity grants, and equity sale are options for business owners and buyers. [24:48] Building a solid balance sheet with assets beyond cash savings is key for financing opportunities. [25:16] Options like SBA grants, business loans, instalment plans, and internal business transfer exist for buying businesses. [28:02] Acquiring an existing business through owner financing is a viable entrepreneurship option. [29:39] Approaching business owners about their exit strategy can open doors for future business opportunities. [32:48] Precise financial and estate planning is essential for for LGBTQ+ folks for protection of their wishes.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Founder and CEO of Virtual Gurus, Bobbie Racette. Bobbie is a Cree-Metis 2SLGBTQI+ entrepreneur with an unmatched ability to drive change and empower historically underrepresented communities through equitable remote work opportunities. Her passion has created a community of diverse talents where "no" is not an option. Virtual Gurus is North America’s Largest Talent-place platform that harnesses the power of machine learning to match freelancers with businesses of all sizes. Bobbie was named Indigenous Entrepreneur of the Year 2022, EY Entrepreneur of the Year finalist 2023, and has been bestowed the Distinguished Entrepreneur of the Year award by the University of Victoria’s Gustavson School of Business 2023. She is also the inaugural Chair of the Board of Directors for the Indigenous Prosperity Foundation and a board member of the Telus Future Friendly Foundation. I’d like to acknowledge that this episode was recorded on the traditional territory of many nations including the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee and the Wendat peoples and is now home to many diverse First Nations, Inuit and Métis peoples. We Honour the nations who have called Toronto home and encourage you to learn more with the National Centre for Truth and Reconciliation at NCTR.ca. Watch on YouTube --- ► Go to TheVirtualGurus.com/VIP to claim your $200 offer Join the email list for news and updates --- Links mentioned in this episode: TheVirtualGurus.com Bobbie on LinkedIn Bobbie on Instagram --- Key Takeaways for quick navigation: [00:02:57] Bobbie Racette discusses leveraging her identity as an Indigenous, queer woman to build Virtual Gurus, using her unique perspective to drive success despite initial reluctance. [00:03:23] Initially, Racette shied away from her identity but embraced it after realizing the importance of representation, leading to significant company growth. [00:06:27] Racette shares her lifelong struggle with confidence, highlighting a pivotal moment where she took control of her company back from a hired CEO, boosting her self-belief. [00:08:10] Facing rejection from 170 investors, Racette decided to embrace her full identity in business, which became a turning point for Virtual Gurus. [00:11:37] Racette finds motivation from the stories of her virtual assistants, including a trans woman who found acceptance and success through Virtual Gurus. [00:16:38] She emphasizes the importance of mental health, work-life balance, and creating a healthy work environment, sharing her own journey of weight loss and balance. [00:16:38] Racette credits her company’s success to a dedicated and driven team, highlighting key hires that contributed to the company's growth and strategic planning. [00:10:19] She discusses the power of vulnerability in leadership, sharing that being open about her story helped attract a supportive community and inspired others. [00:21:26] Racette highlights the importance of mentorship and the support she received from programs like EY Winning Woman and the International Women's Fellowship. [00:23:54] Virtual Gurus is preparing for a Series B funding round, with Racette focusing on ensuring the company’s metrics tell a strong growth story before fully launching the round.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with DEI consultant, Geffrye Parsons. in 2022, Geff retired from a 35-year front office executive career in financial services to set up his own Diversity, Equity & Inclusion consulting practice, The Inclusion Imperative. Formerly based in the UK and now living in Canada, Geff has received multiple decorations for his work around LGBTQ+ inclusion, including a long-standing chair of the LGBTQ+ employee resource group at his former employer, in which capacity he led it both to winning the Business Equality award at the annual PinkNews Awards, and to #1 in the annual Stonewall rankings – making it officially the most LGBTQ+ friendly employer in the UK. Individually, Geff has also won the Inspirational Leader of the Year award at the annual British LGBT Awards, and been named on both The Guardian’s ‘Pride Power List’ of the 100 most influential LGBTQ+ people in the UK, and OUTstanding’s annual list of the top 100 LGBTQ+ executives globally. He now works with commercial organisations to help build leadership capabilities and harness the power of inclusion as a key strategy for individual wellbeing and organisational learning. Watch on YouTube --- ► Today’s Sponsor is OpusClip - Repurpose your video content with AI Join the email list for news and updates --- Links mentioned in this episode: TheInclusionImperative.com Geff on LinkedIn --- Key Takeaways for quick navigation: [02:31] LGBTQ individuals are often in DEI spaces due to familiarity with discrimination, while backlash is seen more from privileged individuals. [04:23] DEI in organizations is not just about social justice, it is essential for future business success and not pursuing it can lead to missed opportunities in the market. [07:23] Embracing DEI is crucial for future-proofing organizations, as failure to adapt can lead to being overtaken by competitors, as seen in the case of Kodak. [15:25] Companies opting out of DEI efforts face financial risks such as lawsuits, high turnover rates, unproductive staff, and lost customer base, leading to a significant opportunity cost. [17:37] US companies lose over $1 trillion per year due to lack of inclusivity, emphasizing the importance of creating psychologically safe spaces for diverse perspectives to drive innovation and problem-solving. [21:59] Strategic thinking in DEI initiatives can enhance shareholder value and brand power. [25:13] Negative impacts of DEI backlash are not as dramatic as perceived, with most CEOs prioritizing DEI initiatives. [27:16] Reframe DEI as a leadership development initiative to avoid stigma and increase effectiveness. [32:50] Align DEI initiatives with business goals, repositioning DEI as an innovation and improvement strategy in the front office. [35:13] Avoid episodic DEI efforts and focus on broader strategic changes for long-term impact. [39:29] Embracing inclusion is essential for organizations to stay relevant in a changing society and to future-proof their business.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the Founder and CEO of Reya Health, Dallas Barnes. Reya Health is a company founded by a birth control user for birth control users. After years of experiencing the gruelling trial and error process of trying to find a suitable contraceptive, founder and CEO Dallas Barnes set out to change the way people approach birth control. Building a birth control matching and tracking app that takes the guesswork and frustration out of the process, Reya Health aims to make your search for the right birth control more personalized, less painful, and maybe even a little fun. Dallas has spent her career focusing on impact and innovation and she sits on the board of Femtech Canada, an organization that supports women’s health innovation in Canada. She’s also the co-president for StartOut Canada, a non-profit dedicated to supporting Canadian LGBTQIA+ entrepreneurs. Dallas is a passionate and vocal reproductive rights and sexual health advocate who has spoken globally at workshops, events, and keynotes. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start Your Business Today Join the email list for news and updates --- Links mentioned in this episode: ReyaHealth.ca Reya Research Recruitment Dallas Barnes on LinkedIn --- Key Takeaways for quick navigation: [03:06] Starting as a Non-Technical Founder: Dallas discusses how her lack of technical and medical background initially worked in her favor by driving her passion and determination to solve a personal problem. [05:33] Challenges as a Non-Technical Founder: Dallas talks about the steep learning curve and the importance of building a strong team to fill her knowledge gaps. [06:55] Lessons Learned: Dallas shares insights on the importance of understanding funding programs and being more assertive in a male-dominated industry. [08:39] Representation in the Industry: Dallas reflects on the challenges and barriers she faced as a female and LGBTQ+ founder in the medtech and health sectors. [11:33] Pitching Experiences: Dallas recounts a challenging experience pitching to a room full of male investors and how it shaped her approach to such meetings. [18:17] Building a Team with Limited Resources: Dallas explains how she assembled her team through networking, leveraging sweat equity, and finding individuals passionate about the mission. [24:12] Achievements of Reya Health: Dallas highlights the milestones Reya Health has achieved, including a 95% user satisfaction rate and the development of a new fully automated mobile app. [27:00] Future Goals: Dallas outlines the next steps for Reya Health, focusing on the upcoming app launch and expanding support to underserved communities.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the Founder and CEO of EqualityMD, Justin Ayars. Justin is a former healthcare trial lawyer turned serial entrepreneur. His latest endeavour, EqualityMD, is an LGBTQ+ healthcare and data analytics company that blends healthcare and technology with marketing and data science. EqualityMD is changing how the underserved LGBTQ+ community perceives and receives care by empowering each patient to become the superhero of their own healthcare story. EqualityMD Discount: equalityMD30 Join EqualityMD today for just $49/mo - you save $30/mo! Watch on YouTube --- ► Today’s Sponsor is Castos - Start Your Podcast Today! Join the email list for news and updates --- Links mentioned in this episode: EqualityMD.com Justin on LinkedIn --- Key Takeaways for quick navigation: [00:02:48] Justin explains that EqualityMD is a telehealth platform that connects LGBTQ+ patients with culturally competent providers, focusing on mental health, primary care, urgent care, and prescription fulfillment. [00:04:42] Justin shares his experience defending insurance companies and his desire to address the question of where LGBTQ+ people can find safe medical care. [00:09:21] Justin and Calan discuss issues such as facing discrimination, finding culturally competent providers, and the impact on patient-provider relationships. [00:12:30] Justin mentions the lack of data on LGBTQ+ health concerns and disparities and how EqualityMD aims to bridge the gap by providing data-driven insights. [00:23:17] Justin talks about how the data gathered by EqualityMD is transformed into actionable insights for healthcare entities to improve patient engagement and outcomes. [00:31:49] Justin discusses the telehealth services offered by EqualityMD, including access to mental health, primary care, urgent care, and prescription fulfillment for a monthly subscription. [00:35:21] Justin outlines EqualityMD's plans to grow over the next five years, including expanding telehealth services and potentially being acquired.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with special guest, Gregg Brown. With a career spanning 30 years, Gregg is an internationally recognized speaker, advisor, entrepreneur, and business mentor. Gregg was part of the team that opened the first wave of Starbucks in Canada. His insights on change and the future of work have been featured in Forbes, Newsweek, Rolling Stone, and Entrepreneur, as well as on CTV’s The Social and Global News. Gregg has been mentoring entrepreneurs with Canada’s LGBTQ Chamber of Commerce (CGLCC) for many years. He believes small businesses and entrepreneurs build community and create opportunities for people to express their creativity in the world. He is the author of the #1 Amazon bestseller “Spark Action: How to Lead Change That Matters” which has just been named as one of the top business books to read in 2024 by Thinkers 360. Gregg holds a Master`s of Social Science Degree from the University of Leicester in the UK, with a focus on organizational psychology, leadership and performance and is an Associate Member of the American Psychological Association. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start Your Business Today! Join the email list for news and updates --- Links mentioned in this episode: BeChangeReady.com "Spark Action: How to Lead Change That Matters" - Book 6 Things NOT to Say (And What to Say Instead!) Gregg on LinkedIn Gregg on Instagram --- Key Takeaways for quick navigation: [00:02:46] Gregg Brown discusses common pitfalls for new entrepreneurs, such as focusing too much on branding, websites, and logos instead of prioritizing revenue generation and market validation. [00:04:42] The importance of getting feedback from non-biased sources, like mentors or peers, is highlighted to help entrepreneurs refine their products or services. [00:11:31] Moving from a sales-focused mindset to one of building relationships and asking how to help potential clients can lead to better business outcomes. [00:13:08] Gregg and Calan discuss how unsolicited direct messages and sales pitches on platforms like LinkedIn can negatively impact business relationships. [00:15:46] Gregg emphasizes the importance of building agility and adaptability in organizations to navigate changes brought on by AI and the future of work. [00:18:23] While AI can be helpful for outlining and generating content, it's essential to maintain a unique voice and critical thinking skills to stand out in the market. [00:25:13] Interpersonal skills such as empathetic leadership and conflict resolution are becoming increasingly important in the workplace, especially as polarization rises. [00:43:38] The conversation touches on the need for workers to relentlessly prioritize tasks and maintain work-life balance to avoid burnout and increase productivity.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with co-founder and CEO of Orgmatch, Trevor Loke. Trevor has worked with dozens of community investment teams around the world, including Patagonia, to move over $100M in capital. He currently lives in Vancouver, Canada, where he was previously a locally elected official. Now Trevor is working to grow Orgmatch, which is revolutionizing philanthropy by partnering funders with the best nonprofits to help them achieve their goals. Orgmatch’s mission is to create a world where social impact is maximized through effective partnerships. Orgmatch firmly believes that the key to creating sustainable change is by empowering nonprofits with the resources they need to make a difference. Watch on YouTube --- ► Today’s Sponsor is SparkLoop - Grow Your Email List Faster! Join the email list for news and updates --- Links mentioned in this episode: OrgMatch.com Trevor Loke on LinkedIn --- Key Takeaways for quick navigation: [01:39] OrgMatch aligns companies' capital with community goals, boosting trust and effectiveness. [02:20] OrgMatch connects corporate capital with grassroots opportunities for societal outcomes. [04:12] OrgMatch optimizes processes, reducing costs and improving community investments. [05:35] Companies invest in nonprofits for reputation improvement and regulatory benefits. [07:10] Patagonia's local partnerships enhance its reputation and demonstrate the impact of grassroots investments. [11:05] OrgMatch uses data and technology to help companies efficiently support grassroots organizations. [13:07] OrgMatch streamlines administrative tasks and due diligence for companies. [13:35] OrgMatch's approach can benefit LGBTQ+ businesses and communities. [21:33] Founders must act responsibly and maintain trust in their businesses. [22:27] Transitioning from public sector to entrepreneurship requires a focus on trust. [25:29] Entrepreneurship demands breaking boundaries and rules compared to public sector roles. [26:49] Entrepreneurs face financial pressures and must prioritize business performance. [29:09] Entrepreneurs need to find and communicate their message and vision effectively.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with California licensed attorney and tax professional, Braden Drake. Braden works primarily with online and creative small business owners through his law firm, the Not-Your-Average Law Firm and his online programs and memberships. He’s also the host of the “Unf*ck Your Biz” podcast and is the author of his book by the same title. When not doing business things, he is an avid runner, triathlete, CrossFit enthusiast, and home cook. When not doing those things, he's probably taking naps on his patio in San Diego, or watching shows with his husband and three dogs. Watch on YouTube --- ► ProBonoOntario.org - Free legal advice for those in Ontario Join the email list for news and updates --- Links mentioned in this episode: NotAvgLaw.com Braden on IG Unf*ck Your Biz Podcast --- Key Takeaways for quick navigation: [00:42] Maintain separate business bank accounts for clear financial records. [01:51] Establish legal protection with contracts and insurance. [05:58] Classification of contractors vs. employees varies by state. [08:15] LLCs offer liability protection with simplified tax treatment. [10:19] Track business expenses diligently for tax savings. [17:58] Underreporting income can hinder future financial goals. [19:51] Access free resources and invest in educational materials for business finance knowledge. [20:43] Contracts are essential for clarity and protection in professional services. [22:45] Setting up a Delaware C-Corp may not be necessary for most small businesses. [25:32] Tax obligations depend on the state of residence, not just incorporation. [27:35] Ensure legal compliance and brand security with contracts, insurance, and trademark protection. [28:03] Taking business aspects seriously is crucial for success.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Andrew Gurza. Andrew is an award winning Disability Awareness Consultant and the Chief Disability Officer and Co-founder of Bump’n, a sex toy company for and by disabled people. Their work has been featured on BBC, CBC, Gay Times UK, Huffington Post, The Advocate, and Out.com just to name a few. Today Calan is talking with Andrew about bringing access to businesses in a truly inclusive way and what you can do at your company to make it even just a little bit more accessible and inclusive. Watch on YouTube *EXPLICIT WARNING: Some of the topics talked about in today's episode are a bit spicy* --- ► Today’s Sponsor is OpusClip - Generate Social Clips from Long Videos Today! Join the email list for news and updates --- Links mentioned in this episode: AndrewGurza.com Disability After Dark Podcast Andrew on IG --- Key Takeaways for quick navigation: [00:15] Andrew Gurza shares his journey as a disabled entrepreneur, highlighting challenges in job seeking. [02:32] Gurza advocates for self-advocacy, discussing the importance of creating spaces for queer and disability representation. [12:17] Gurza's role as Chief Disability Officer underscores the need for empowering marginalized voices within organizations. [20:33] Gurza urges companies to prioritize inclusivity, from physical access to genuine representation, and check internal ableism. [21:38] Smaller companies often offer a more personal connection and willingness to vet individuals compared to larger corporations. [23:14] Gurza embarked on an entrepreneurial journey to create a sex toy for people with hand limitations after identifying a market need. [27:30] Andrew expresses frustration with companies that tokenize inclusivity without genuine action, particularly in LGBTQ+ spaces. [32:59] Andrew dislikes companies using superficial slogans instead of addressing real inclusivity issues.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with small business marketing coach, Lauren Tilden. Lauren teaches small business owners how to do better marketing more consistently. Her podcast, Making Good, explores all things marketing, mindset, and doing good through small business. As an ex-corporate marketer, Lauren fell in love with small businesses through her first small business, the plant-inspired stationery business Good Sheila. A couple of years after starting Good Sheila, she took the reins of the retail shop her mom owned, Station 7. She lives in Seattle with her wife Kate and two young kids, Casey and Mari. Watch on YouTube --- ► Today’s Sponsor is ConvertKit - Start Your Email List Today! Join the email list for news and updates --- Links mentioned in this episode: LaurenTilden.co MakingGoodPodcast.com/100prompts Lauren on Instagram --- Key Takeaways for quick navigation: [00:31] Small business owners struggle with marketing consistency due to factors like fear, perfectionism, and lack of clear planning. [13:40] Accountability is crucial for maintaining marketing consistency; involve peers and set deadlines. [17:59] Building productivity habits and using tools can streamline marketing tasks. [21:58] Start by defining business goals before choosing marketing channels. [23:21] Marketing's main jobs: reaching new people, building relationships, converting sales. [25:13] Prioritize email marketing for relationship building and sales conversion. [28:10] Focus marketing efforts based on your business's current season. [31:28] Avoid quick fixes; prioritize long-term marketing strategies. [32:38] Ensure organic marketing effectiveness before considering paid ads.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Real Estate Investor and Entrepreneur, Jason Muth. Jason stepped away from corporate life after decades of work at some of the biggest media companies in the US including Comcast, NBC Universal, and iHeartMedia to name a few. Jason became a full-time entrepreneur in 2022 when his ongoing real estate investing side hustle became more profitable than his corporate life. In 2023, he launched Prideaway Stays, a boutique gay-owned, tech-driven short-term rental co-hosting business for homeowners and guests in historic and magical Provincetown, or as the gays call it “P-Town.” With a commitment to inclusivity, diversity, and supporting LGBTQ causes, Prideaway Stays enhances the vacation rental experience for both homeowners and guests. Watch on YouTube --- ► Today’s Sponsor is Castos - Start Your Podcast Today. Join the email list for news and updates --- Links mentioned in this episode: PrideAwayStays.com The Real Estate Law Podcast Jason on LinkedIn --- Key Takeaways for quick navigation: [00:02] LGBTQ+ entrepreneurship is vital for community empowerment. [03:46] Increasing openness to financial discussions challenges taboos. [07:12] Real estate markets vary; factors include interest rates and demographics. [11:38] Affordability issues drive younger generations to seek housing alternatives. [15:17] Mortgage terms and demographic trends affect housing stability. [20:06] Increasing housing costs challenge affordability for younger generations. [29:22] Government intervention in housing development can help balance sectors. [39:47] Remote work flexibility is changing workplace dynamics. [40:43] Current real estate demand remains high, buoyed by inflation and population trends. [43:59] Low down payment programs facilitate real estate investment for first-time buyers. [45:07] Provincetown is a vibrant LGBTQ+ destination for short-term rentals. [53:09] Maintaining LGBTQ+ spaces like Provincetown is crucial for community resilience.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Sam Naylor. Sam is the Chief of Staff for Deloitte Canada’s Consulting Technology Executive, as well as the firm’s National Pride ERG Co-Chair. On the side, Sam is a Venture Partner for Chasing Rainbows and provides operations/strategy advice to a handful of start-ups and scale-ups. Outside of work he is the Director of Gradient Spaces - a 2SLGBTQIA+ Startup Founders Program - plus serves on the Board of Directors for QueerTech. His vision and mission is to unlock Canadian Venture capital for 2SLGBTQIA+ founders. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start Your Business Today! Join the email list for news and updates --- Links mentioned in this episode: Gradient Spaces Waitlist QueerTech Chasing Rainbows VC Vancouver VC Event (April 15th, 2024) --- Key Takeaways for quick navigation: [01:00] Gradient Spaces' acquisition by QueerTech aims to scale LGBTQIA+ support in Canada through entrepreneurship programs. [02:34] Integration of Gradient Spaces into QueerTech expands resources for LGBTQIA+ entrepreneurs in Canada. [04:09] Pilot initiatives like pitch competitions engage potential participants and investors. [06:38] Gradient Spaces considers options of equity-donation based participation. [10:10] Lack of LGBTQ+ entrepreneurship data delayed focused venture capital and accelerator programs. [18:45] Networking and persistence are vital for entering venture capital. [21:02] Sam Naylor discusses key roles in venture capital: deal sourcing, support, and platform provision. [22:23] VC funds pool resources to support startups with thorough due diligence. [24:16] Angel syndicates differ from VC funds in investment processes. [25:39] QueerTech, Gradient Spaces, and Chasing Rainbows VC align missions to support LGBTQ+ entrepreneurship. [26:59] Websites provide networking and resources for LGBTQ+ entrepreneurs.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the founder of Advisor AI, Arjun Arora. Advisor AI is a AI-Technology startup designed to increase student engagement and satisfaction by providing personalized academic guidance and career recommendations. Based in San Francisco, Arjun is on a mission to empower every student to realize their boldest career dreams. With over a decade of experience in AI, enterprise software, and career advising, across Datarobot, Opentext, Robust Intelligence, and Drexel University, Arjun is committed to building a world-class, people-first, impact-focused company that provides high-quality career development insights to everyone. Watch on YouTube --- ► Today’s Sponsor is SurferSEO - Improve Your Websites SEO with AI! Join the email list for news and updates --- Links mentioned in this episode: JoinAdvisorAI.com Arjun on LinkedIn --- Key Takeaways for quick navigation: [00:28] Advisor AI provides personalized career guidance through its platform, Kelly, aiming to enhance student success. [02:32] Dropout rates are high in colleges, especially community colleges, due to limited career support. [04:06] Advisor AI automates university tasks, boosting engagement and success rates. [06:04] Main reasons for dropout: financial constraints and dissatisfaction, stressing the need for quality guidance. [08:34] Advisor AI streamlines course selection, reducing decision time for students. [11:08] Shorter decision cycles increase student satisfaction and retention. [14:53] Advisor AI could aid high schoolers in transitioning to higher education. [16:24] Advisor AI balances innovation with stability through collaboration and long-term partnerships. [20:13] Arjun Arora highlights LGBTQ visibility's importance in business. [23:32] Advisor AI aims to partner with colleges, supporting over100,000 students within two years. [25:44] Advisor AI plans broader university access, driven by stakeholders.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with co-founders of Level Studio, Vinh Le and Luca Campacci. Level Studio specializes in creating unique, functional, residential interior design projects with an exciting, enjoyable and collaborative design process inspired by their client’s story. They continuously innovate and redefine the possibilities of interior design, shaping environments that inspire, captivate, and endure. They authentically build and maintain trust throughout their insightful design and construction process with constant communication to creatively design your space in a memorable and enjoyable way. Vinh and Luca aren’t just partners in business, they’re also partners in life as well. Having been together since university, they began Level Studio out of their parent's basements and have grown it into the recognized brand it is today. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start your business today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: Level-Studio.ca --- Key Takeaways for quick navigation: [00:44] Level Studio has been operating for nearly seven years, while Vinh and Luca's relationship spans over a decade. [02:48] Vinh handles creativity, Luca manages business, ensuring a balanced workload. [10:59] Supporting individual growth strengthens their partnership and entrepreneurial success. [19:52] A challenging incident emphasized teamwork, communication, and realigning priorities. [20:35] Slowing down enhances productivity, achieving more with less effort. [21:16] Soft skills like communication and empathy are vital for entrepreneurs, honed through diverse experiences. [22:41] Comfort with respectful confrontation aids negotiation and idea articulation. [25:56] Overcoming perfectionism is crucial for entrepreneurial progress and adaptability. [28:01] Comparing oneself breeds despair; focus on personal growth over external benchmarks. [31:27] Accepting 80% effort facilitates delegation, fostering diverse approaches in a growing company.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur, Swish Goswami. Swish is the heart and soul behind Surf, a loyalty platform shaping ethical consumer connections and data collection. As CEO, Swish has woven Surf into the fabric of internet browsing and worked with giants like Netflix and Amazon Prime Gaming, raising over $8M and sealing two impactful acquisitions. Beyond the boardroom, he co-founded the “Track Limits Podcast,” all about Formula 1 racing. Swish is an accomplished author, K-Swiss ambassador, League of Innovators Board Chair, and passionately helps guide organizations through his angel fund AGEX Capital. His journey is studded with accolades like Startup Canada's Young Entrepreneur, LinkedIn Top Voice, and Plan Canada's Top 20 under 20. Beyond the titles, Swish is a storyteller at heart. He's shared his wisdom on TEDx stages 4 times and taken part in over 300 global events, making entrepreneurship a deeply personal voyage for Swish. Watch on YouTube --- ► Today’s Sponsor is ConvertKit - Start Your Email List Today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: JoinSurf.com --- Key Takeaways for quick navigation: [01:52] Angel Investing involves individual funding, while Venture Capital consolidates funds into a separate entity with a general partner and limited partners. [02:34] Swish shares raising $750,000 from 21 Angel Investors for Surf in 2018. [03:29] Building relationships before asking for money helps in fundraising; feedback and implementation build trust with potential investors. [05:10] Founders should be prepared with a data room, financials, deck, and product demo when seeking investment. [06:44] Swish advises delaying fundraising if possible, allowing time for bootstrapping to mature the product and metrics, potentially increasing valuation. [09:45] Founders should establish a clear timeline, inquire about the investor's thesis, and seek information on how the VC supports portfolio companies. [11:35] When selecting investors, Swish prioritizes those who are hands-on, have a good reputation, and can provide long-term value beyond immediate needs. [13:40] As an angel investor, Swish looks for founders with compelling stories, evaluates market potential, and assesses whether the product is personally appealing and makes sense. [15:02] Swish explains different exit scenarios: IPO, sale to another company, and mergers, emphasizing the need to consider what is best for the team, investors, and oneself. [17:47] Swish acknowledges market fluctuations and advises founders to prioritize the well-being of the team and investors when considering exits. [19:22] Surf compensates users for their data and is in an M&A process. Swish gears up for a new chapter in gaming, joining parallel.life as the Head of Growth.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur, CEO and Co-Founder of Hangtight, Armando Vera Carvajal. Hangtight is an AI-powered social planning app that is transforming how people come together in life. This is Armando’s second startup and he’s been in the Austin founder ecosystem for 10 years. Originally from Mexico City before immigrant to America at age 4, Armando grew up in McAllen, a city in South Texas on the border with Mexico. He later moved to Austin to study at the University of Texas. He has also studied in France and Singapore, and enjoys world travel along with adventure sports, such as mountaineering and white-water rafting. As a proud member of the LGBTQ community, Armando also serves as a mentor and advisor to many entrepreneurs from diverse, minority, and disadvantaged backgrounds across industries and geographies. His ultimate goal in life is to help humanity heal. Watch on YouTube --- ► Today’s Sponsor is Castos - Start Your Podcast Today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: Hangtight.live Hangtight for iOS Hangtight for Android Armando on LinkedIn --- Key Takeaways for quick navigation: [00:45] Arando led a startup to $2.5M MRR through a radical pivot. [02:16] Highlights early risks, mistakes, and learning from failures. [08:29] Bootstrapping mindset: focus on resource maximization, financial discipline, and immediate needs. [10:43] Arando advocates cutting expenses and growing organically. [20:01] Align team, use equity, and balance incentives for commitment. [29:51] Due diligence on investors is essential; founders must assess alignment. [39:18] Embrace failure for learning; the market guides product evolution. [39:58] Timing is crucial; addressing pervasive problems can make a startup a winner. [42:13] Existing social platforms lost purpose, creating an opportunity for innovative solutions. [44:07] Relationships are essential; technology fosters connections and aligns lives.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with...himself? Today's episode is going to be a little different. I usually have a guest I'm interviewing but today I wanted to share with you a workshop I recently did on the importance of SEO for small businesses. This episode is from the live recording of that workshop where I share practical tips about SEO, why SEO is important, and how it can truly benefit your business if you commit to it. If you want the full picture I suggest you check out the accompanying YouTube video to follow along with the slides I share. You'll still be able to grasp a great understanding through just the audio though so don't worry if you prefer to listen instead of watch. Watch on YouTube --- ► Today’s Sponsor is SurferSEO - Skyrocket your organic traffic! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: ahrefs.com Website Speed Test --- Key Takeaways for quick navigation: [00:00] SEO boosts website visibility, ranking, and trust for user recommendations. [07:05] Algorithms, content, backlinks, user experience, speed, and page authority influence SEO ranking. [15:41] Topical Authority: Create consistent content to establish niche expertise. [19:09] Optimize user experience, technical SEO, and use CDNs for faster website loading and improved SEO. [21:03] Free SEO Tool - ahrefs.com Link Checker: Assess domain rating, backlinks, and link attributes for SEO insights. [23:23] Page Speed Evaluation with Google: Use Google's tool to assess and improve website performance for SEO. [25:41] SEO Best Practices: Build high-quality links, create niche content, and collaborate with an SEO professional. [28:41] On-Page SEO Practices: Ensure an about page, clear navigation, and author bios for positive user experience. [30:28] Long-Term SEO Strategy: Consistent, quality content builds your website as a long-term asset, offering sustained benefits.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Nik Varlamov and Benjamin Gibson from Toronto Creatives. Toronto Creatives is a multidisciplinary content creation and marketing agency located in Toronto, Canada, that help their clients internationally achieve their goals through high-quality content, storytelling, and strategic marketing campaigns that they custom-design and tailor to each client. Nik and Ben are both partners in business and in life, and are Proud members of the Canadian 2SLGBTQI Chamber of Commerce (CGLCC). Watch on YouTube --- ► Today’s Sponsor is PartnerStack - Affiliate Marketing Made Easy. Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: TorontoCreatives.com --- Key Takeaways for quick navigation: [01:52] 70% of the internet is video content; high-quality videos enhance retention and watchability. [03:13] Effective video marketing combines entertainment with promoting products, focusing on engaging the end user. [11:24] The Hero's Journey framework captivates audiences, involving a hook, journey, and resolution in storytelling. [14:52] Personal stories in pitching add depth, emotion, and relatability, building connections beyond showcasing the business. [18:30] Human connections drive business decisions; personal connections or liking individuals behind services garner more support. [23:20] Effective storytelling involves creating mystery, allowing the audience to connect on a deeper, emotional level. [31:27] Taylor Swift's popularity is attributed to her storytelling, creating a connection by addressing shared human experiences. [33:56] Guiding branding with storytelling in short-form content involves focusing on the hero's journey, engaging content, and authenticity. [39:58] Video content remains crucial; being human, not just a polished business, connects with the audience on a personal level.

A study done by StartOut found that LGBTQ+ founders created 36% more jobs, 114% more patents, and 44% more exits, despite raising 16% less funding compared to the average cis founder. In this episode of The Business Gay Podcast, host Calan Breckon speaks with Brian Richardson. In March 2023, Brian was named the CEO of StartOut, the national nonprofit organization that accelerates the growth of the LGBTQ+ community to drive its economic empowerment, building a world where every LGBTQ+ entrepreneur has equal access to lead, succeed, and shape the workforce of the future. Previously Brian worked for Lambda Legal, Google, the Democratic National Committee, the U.S. Senate and as a public school teacher. He earned his MBA from UC Berkeley and his BA from the University of Chicago. Brian reads voraciously, dances like no one is watching, loves to travel, and currently lives in Chicago with his 10-year son, Nico. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start Your Business Today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: Startout.org Brian on LinkedIn --- Key Takeaways for quick navigation: [00:17] StartOut supports LGBTQ+ entrepreneurs nationwide. [02:08] LGBTQ+ founders face funding barriers, receiving only 0.5% of VC funding. [04:54] Discrimination hinders LGBTQ+ founders in pitching, impacting funding prospects. [08:19] Economic independence is crucial for authentic leadership and social change. [12:43] StartOut's theory aims for economic justice and social equality for the LGBTQ+ community. [15:40] Empowering entrepreneurs fosters inclusive environments, eliminating compromises. [18:01] StartOut's programs, including the Growth Lab, are open globally, fostering LGBTQ+ entrepreneurship. [19:25] StartOut encourages mentorship engagement, connecting LGBTQ+ founders with 500+ mentors. [21:59] StartOut's investor portal connects LGBTQ+ founders with 400-500 investors, recognizing their value. [25:44] StartOut builds a supportive LGBTQ+ community, addressing entrepreneurial loneliness. [29:06] StartOut hosts events, fostering networking opportunities for LGBTQ+ entrepreneurs.

It's clear what the LGBTQ+ community wants from marketers and companies targeting them for business: do the work. We're over the lip service and once-a-year pinkwashing. It's time to put your money where your mouth is and hold the line with us all year round and not only when it's easy or profitable to do so, because when times get tough we don't have the luxury of being able to retreat from the line. After all, it's our lives. In this episode of The Business Gay Podcast, host Calan Breckon speaks with Co-Founders of Do The WeRQ, Kate Wolff and Graham Nolan. Do the WeRQ brings people across the marketing industry together to foster connections, share experiences and collaborate on cultural transformations that support the advancement of LGBTQ+ creative talent 365 days a year. Because only when queer marketing talent is inspired, mobilized, and celebrated by brands and marketing leaders, will queer cultural creativity translate into meaningful business solutions. Watch on YouTube --- ► Today’s Sponsor is SparkLoop - Start Generating Email Leads Today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: DoTheWeRQ.com Kate on LinkedIn Graham on LinkedIn --- Key Takeaways for quick navigation: [02:51] LGBTQ+ data gaps are addressed for better representation and workplace dynamics. [05:09] Brands supporting LGBTQ+ amid backlash shape society and consumer behaviour. [11:38] Queer representation positively impacts consumer behaviour and brand loyalty. [14:50] Brands significantly influence culture and politics, with 70% recognizing their impact. [18:39] Brands must stand by values amidst uncertainty, as hate is seen as predictable. [39:35] Tension in LGBTQ+ progress signals visibility and representation, despite challenges. [44:33] Brands should invest long-term, considering generational differences in preferences. [49:03] Consistent support against negativity is crucial, avoiding alienation and hate group incentives. [51:02] Brands prioritizing well-being and authenticity find long-term success.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Yousuf Allidina. Yousuf is a marketing leader and consultant in the B2B technology space who has over 12 years of experience developing and honing demand generation and digital marketing strategies for leading technology brands, particularly in the conversational AI space. Currently, he heads up Account-Based Marketing at LivePerson, a leading Conversational AI brand. He's passionate about fostering inclusive and empowering corporate culture and advocating for LGBTQ representation in the workspace so that people can feel comfortable bringing their whole selves to work. Watch on YouTube --- ► Today’s Sponsor is SparkLoop - Lead Generation On Autopilot! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: Yousuf on LinkedIn --- Key Takeaways for quick navigation: [01:10] New businesses often limit their audience by focusing only on ready-to-buy customers, missing the potential of educating a larger audience. [03:32] Startups need to measure demand beyond self-identifying buyers, recognizing latent demand that requires education. [08:49] Invest in long-term strategies like SEO and content creation for sustained growth, even if immediate quantifiable results are not apparent. [12:54] While demand capture tactics like paid ads may bring initial success, transitioning to demand generation is vital for long-term growth. [15:26] Establish thought leadership for long-term success and loyalty, achieved through activities like research studies. [17:55] Find an equilibrium between demand capture and generation; successful companies measure and balance both strategies for sustained growth. [18:23] Research and track spending, finding a balance between different tactics for sustainable growth. [19:46] Use Buyer Journey mapping to understand your audience's path to purchase; identify channels, messages, and engagement points. [22:34] Slow down, research, and explore various marketing options; costs can be managed, and success is achievable with awareness and effort.

According to the U.S. Bureau of Labor Statistics, 45% of small businesses fail in the first 5 years of business and only about 25% of new businesses will ever make it to 15 years or more. But what can be done to improve these numbers? In this episode of the Business Gay podcast, that’s what host Calan Breckon is going to be talking about with today’s guest, Business Consultant Inbar Madar. Inbar is a seasoned consultant equipped with over a decade of executive corporate experience. She now utilizes her experience in roles like Head of Brand and Global Sales Director to empower small businesses to foster their own growth and success. Inbar's main goal is to reduce the staggering closure rates for self-owned businesses and is driven by a commitment to aiding minority-owned businesses and ensuring their longevity. As a business consultant, she offers tailored strategies and insights for the unique demands of each client and guides entrepreneurs toward sustainable profitability and success. With a strong emphasis on empowerment, education, and support, Inbar aims to reshape what entrepreneurship looks like, by fortifying the foundations of small businesses and helping turn aspirations into achievements. Watch on YouTube --- ► Today’s Sponsor is SparkLoop - Grow Your Email List Faster! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: MiBusinessConsulting.com StartOut.org --- Key Takeaways for quick navigation: [00:43] Profit Beyond Sales: Business failure ties to factors like pricing, client targeting, and operational costs, not just sales. [02:58] Continuous Learning: Entrepreneurial success requires ongoing education; address blind spots through proactive learning. [05:17] Mentorship Impact: Finding a mentor provides valuable guidance and prevents critical mistakes, contributing to business stability. [08:13] Financial Awareness: Ignoring finance tasks may lead to hiring unqualified professionals and business failure; business owners should be financially aware. [10:46] Transactional Loyalty: Loyalty in business should be rooted in mutually beneficial transactions, prioritizing financial sense. [14:55] Supplier Negotiations: Product-based businesses must negotiate costs with suppliers to maintain profitability, avoiding loyalty pitfalls. [18:17] Effective Marketing for Service Businesses: Service-based businesses must avoid scattering marketing efforts and focus on a strategy with higher ROI. [32:18] Diversify Revenue: Reduce vulnerability by diversifying products, services, or businesses for a steady income during economic uncertainties. [33:27] Loyal Client Base: Cultivate strong client relationships, offer rewards, and prioritize connections for continued support during economic challenges.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur, Paulo Trindade. Paulo is the owner of Paulo’s Cake Shop - the first Roll Cake Store in Canada. The Roll Cake, known in Brazilian Portuguese as Bolo de Rolo, is a typical dessert from the Pernambuco state, located in the northeast of Brazil. It’s the adaptation of the Portuguese Bride's Mattress cake, which is a rolled sponge cake filled with almonds. Upon arriving in Brazil, the Portuguese bakers changed the filling to the native guava fruit which Paulo brought to Canada when he immigrated to Toronto from Brazil in 2016. Paulo’s Cake Shop is a certified diverse Supplier by the Canadian 2SLGBTQI Chamber of Commerce and a huge supporter of the community. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start Your Business Today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: Pauloscakeshop.com --- Key Takeaways for quick navigation: [00:15] Paulo shares challenges as an entrepreneur in Canada, navigating a new business landscape from Brazil. [02:31] Transitioning from real estate in Brazil to Paulo's Cake Shop in Canada brings challenges in quality maintenance and dealing with expiration dates. [05:05] Paulo emphasizes the mental challenges entrepreneurs face, highlighting the importance of mental health for success. [10:20] Paulo shares the significant growth of Paulo's Cake Shop, serving over 15,000 customers and 40 corporate organizations in recent years. [11:40] Future plans involve expanding Paulo's Cake Shop into catering, addressing corporate demand for additional services. [13:31] Positive experience with corporate events, collaborating with organizations like EY, showcases Paulo's Cake Shop success. [17:57] Paulo emphasizes the importance of having a business mentor, drawing on insights from mentors in Canada and Brazil. [19:31] Paulo discusses adapting recipes to suit Canadian taste preferences and acknowledges support from programs and grants, like Futurepreneur. [23:16] Utilize funds and grants for business owners in Canada, like Digital Main Street, offering quick grants for digital marketing. [25:12] Enterprise Toronto is a valuable resource for business research in Ontario, offering information, mentorship, and connections. [27:40] Connecting with people, especially within the LGBTQ+ community, has been a favourite part of being an entrepreneur. [29:01] Being a certified diverse supplier with CGCC provides valuable connections, support, and an inclusive environment for business owners. [31:20] CGCC fosters a family vibe among certified suppliers, emphasizing support and collaboration, creating a stronger LGBTQ+ business community.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with A.J. Stewart, the Operations Manager For Supplier Diversity at Canada's 2SLGBTQI+ Chamber of Commerce, also known as the CGLCC. As a subject matter expert for Supplier Diversity, A.J.'s goal is to connect diverse entrepreneurs to a broad network of Canada's largest corporations with an invested interest in diversifying their supply chains, as well as fellow diverse owned businesses. IDEA (Inclusion, Diversity, Equity, Accessibility) is a family business for A.J. In his role at the CGLCC, he is passionate about advocacy for diverse & marginalized communities holistically. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start your Business today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: CGLCC.ca A.J. on LinkedIn The CGLCC on LinkedIn SupplierDiversityTV About the CGLCC --- Key Takeaways for quick navigation: [00:42] Supplier Diversity is a commitment by major corporations to diversify their supply chains and provide opportunities for diverse-owned businesses. [02:35] Supplier Diversity is crucial for businesses to align with ESG goals, fostering innovation, competitiveness, and economic opportunities while meeting social responsibility standards. [06:01] Certification as a diverse supplier is not a compromise on cost, quality, or service but offers access to a network, resources, and support, promoting inclusivity and business growth. [13:26] Large corporations benefit from Supplier Diversity through access to diverse perspectives, cost-effective operations, and enhanced corporate social responsibility, ultimately contributing to their bottom line. [16:12] Small suppliers can better equip themselves by being prepared, doing homework on potential partners, following up effectively, and demonstrating patience in the often lengthy process of engaging with large corporations. [22:54] CGLCC offers both Supplier Diversity Certification (B2B focused for businesses majority-owned by the community) and Rainbow Registered Accreditation (B2C focused for any business, regardless of ownership, promoting inclusivity). [23:22] Supplier Diversity Certification provides B2B businesses access to large supply chains, learning opportunities, mentorship, and networking, while Rainbow Registered focuses on creating inclusive spaces for the 2SLGBTQI+ community. [24:46] Rainbow Registered signifies businesses as allies and supporters of the 2SLGBTQI+ community, even if not owned by community members, promoting inclusivity in their policies and practices. [25:15] To learn more about CGLCC and certifications, visit their website at cglcc.ca

In this episode of The Business Gay Podcast, host Calan Breckon speaks with mentor specialist, Jennifer Petrela. Jennifer is a mentoring expert at the Mentorat, Québec’s Mentorship Accelerator. A dynamic speaker and avid learner, Jennifer studied and worked on four continents before settling in Montréal, Quebec, where she implements mentorship programs that promote equity and the inclusion of diversity. Jennifer is herself a mentor and mentee in constant evolution. Watch on YouTube --- ► Today’s Sponsor is OpusClip - Create shorts from your long-form content in 1 easy click! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: MentoratQuebec.org Jennifer Petrela on LinkedIn CGLCC OUT for Business Mentorship Program Futurpreneur Mentoring --- Key Takeaways for quick navigation: 01:01 Mentorship is a powerful force that can positively impact personal and professional lives. 01:39 Jennifer Petrela specializes in inclusive mentorship, especially focusing on LGBTQ+ mentorship. 03:47 Jennifer emphasizes the transformative and empowering nature of mentorship, highlighting its higher return on investment compared to other endeavors. 09:30 Open-mindedness, honesty, and courage are key qualities for a successful mentee, fostering a constructive mentor-mentee relationship. 18:31 Active listening, understanding, and respecting the unique qualities of each mentee are crucial for mentors in tailoring their approach effectively. 23:05 Actively listen in mentorship; introverts may need more time to speak, create a safe space for them. 24:42 As mentors, make the space safer by talking less, waiting, and encouraging others to express themselves. 25:13 Congratulations to those seeking mentors; studies show seeking mentorship correlates with higher success. 25:56 When seeking mentors, avoid being seduced by big names; focus on compatibility and needs. 26:40 Be dependable as a mentee; communicate, honor commitments, and maintain the mentorship relationship.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the Creative Director of Bulldog Productions and the founder of The Bow Platform, Matthew McLaughlin. Over the last 15 years, Matthew has led Bulldog Productions as a director and producer in developing commercial campaigns, organizing charitable efforts, and creating original concepts for primetime network television and streaming platforms. Matthew has an intimate understanding of both the creative and technical aspects of filmmaking, backed by the financial expertise to help make any project a reality. The Bow, which Matthew founded, is an ad-driven streaming service that will feature elevated original content created for queer people by queer people. The Bow will also offer a user experience community with social media functions and interactive resources that will revolutionize queer living and create connections on a global scale. Best of all, The Bow is not hidden behind a paywall making it accessible to those who need it most. The Bow is a platform where allied corporate sponsors will have the opportunity to join forces to support true excellence in North American 2SLGBTQI+ film and television. Join The Bow Waitlist! Watch on YouTube --- ► Today’s Sponsor is Castos - Start Your Podcast Today! Join the email list for news and updates --- Links mentioned in this episode: The Bow Matthew on Instagram The Bow Platform on Instagram --- Key Takeaways for quick navigation: 02:15 The Bow is a streaming platform with immersive queer storytelling at its core, offering high-quality content for free with interactive features. 04:53 The Bow aims to be a resource and a connection point for the LGBTQ+ community, especially for younger individuals who may not have access to queer content behind paywalls. 07:55 LGBTQ+ creators telling queer stories bring diversity and authenticity, breaking away from stereotypical narratives and showcasing the expansive and resilient nature of the queer experience. 10:48 The Bow's choice of an ad-based model aims to make queer content accessible, challenging the traditional placement of queer content behind paywalls and opening up opportunities for advertising revenue. 21:16 Billy Porter, as the Diversity, Equity, and Inclusion adviser, supports The Bow's mission to connect with and empower the queer community, emphasizing the importance of reaching queer youth through accessible platforms. 26:19 Pink washing or rainbow washing in corporate pride initiatives is criticized, emphasizing the need for genuine commitment and certification by LGBTQ+ chambers of commerce. 27:24 The Bow aims to foster connections, understanding, and education, providing a platform for diverse queer representation, with a focus on connecting similarities rather than dividing differences. 29:28 Calan Breckon supports certification programs for corporations participating in pride parades, ensuring a genuine commitment to LGBTQ+ inclusivity beyond symbolic gestures. 32:52 The Bow's three-year plan includes launching six original productions, acquiring 400-700 relevant titles, and introducing 12 user functions, emphasizing a gradual but impactful development. 37:28 The goal is for users to start experiencing The Bow's branded content and user functions within a year, with a comprehensive and robust user experience planned for the three-year mark.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the president of Pink Media, Matt Skallerud. Matt has been specializing in LGBTQ online marketing for over 25 years and it all began in 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Having worked with companies, large and small, he’s now focused on the most cutting-edge global innovations in programmatic ad buying, social networking, and Web 2.0 technologies. Matt has supported the community in many ways throughout his career including being a former Board Chairman of the International Gay & Lesbian Travel Association and he served on the boards for Travel Gay Canada and the LA LGBTQ Chamber of Commerce. He is actively involved with key national LGBTQ organizations including the National LGBTQ Chamber of Commerce, Out Professionals, and Lambda Legal, just to name a few. Watch on YouTube --- ► Today’s Sponsor is SparkLoop - Grow Your Email List Today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: PinkMedia.LGBT Matt on LinkedIn --- Key Takeaways for quick navigation: [03:24] Pink Media focuses on storytelling and social media outreach, using various platforms for LGBTQ marketing. [04:46] Pink Media's niche strategy emphasizes personal relationships and engagement to stay true to the LGBTQ community. [05:43] Engagement is underrated; it's a crucial metric, and the focus should be on reaching the right audience and creating meaningful connections. [07:33] The shift in advertising: From clients wanting to buy ads to a more organic approach of helping clients tell their story and reach the right audience. [18:38] Engagement is more important than followers; having a large follower count doesn't guarantee visibility or meaningful interaction. [21:13] Consistency is key in social media growth. A long-term strategy can yield significant results, but patience is crucial. [22:35] Long-form content on platforms like YouTube may have slower growth, but it can lead to substantial and consistent audience development over time. [24:13] Building trust in the long term is essential for success in content creation and business. Consistency, authenticity, and niche focus contribute to trustworthiness. [27:28] AI is transforming content creation, making it more accessible for solo entrepreneurs. Utilizing AI tools can streamline processes and enable efficient content production. [34:49] Consistently sharing your story through various platforms fosters audience connection, keeps you relevant, and reinforces your brand over time.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the Head of Sales Engineering for Deloitte Canada, Jacquie Dinershul. Jacquie is a technical sales specialist who has worn many hats throughout her career. In fact, she broke into the tech industry just 3 years ago in a technical sales role with zero experience and more than doubled her income in under 2 years. Jacquie currently leads Sales Engineering at Deloitte Canada and is a Sales Lead for multiple product teams. Soon Jacquie will be transitioning into a role that will specialize in systems applications and products and partnerships across the firm. She is also currently spearheading a firm-wide initiative to change policy for inclusive family planning benefits within Deloitte to be more LGBTQ+ inclusive. Outside of her role at Deloitte, Jacquie is the founder and leader of Queer Womxn in Tech in Toronto, and also partners with various queer and women-focused initiatives within the tech world. Additionally, she is a PreSales Leader within the PreSales Collective Community, and often hosts workshops related to demo-ing successfully, with a focus on storytelling. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start Your Business Today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: Jacquie on LinkedIn --- Key Takeaways for quick navigation: [01:15] Networking is crucial during times of career transition, and reaching out to others for advice and insights can be valuable. [03:07] When transitioning to a new industry, highlight transferable skills on platforms like LinkedIn, and approach networking with confidence, emphasizing your worth. [07:26] Impostor syndrome is common, especially for marginalized groups, but combating it involves focusing on your strengths, curating your story, and seeking support from a community. [10:50] Before blindly applying to jobs, connect with someone working at the company to ensure a face-to-face introduction and personalize your application based on the insights gained. [14:05] Following a layoff, allow yourself to feel the emotions, reassess your passions, and consider it an opportunity for personal and professional growth rather than a setback. [21:53] Transferable skills are valuable; any experience can enhance your current job. [22:34] Storytelling with passion and curiosity is more impactful than just listing achievements. [23:44] Focus on client needs; in a job search, emphasize what you can do for the employer. [24:52] Build a community within the organization to avoid feeling like a cog in a large company. [27:23] Find advocates and leaders to support your initiatives; persistence is key to making a difference.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the founder & CEO of Gay Water, Spencer Hoddeson. Now, if you don’t know what gay water is, it’s what the gays have been calling a vodka soda for generations. Why? Because us vain queens like to get drunk but want ZERO of the calories of doing it. SO, our trusted go to has always been the good’ol gay water. Today’s guest had the idea to literally can it, and sell it to the gays. Personally, I think it’s genius marketing - give the gays what they want! Spencer is responsible for managing the company's overall operations including product development, production, distribution, marketing, sales, PR, and more. That’s what I call a busy gay. Founded in January 2022, Gay Water is a mission-driven business with a goal to create representation for the LGBTQ+ community on shelves. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start your business today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: GayWater.com LinkedIn Instagram --- Key Takeaways for quick navigation: [03:59] Gay Water's aha moment was sparked during a conversation with a friend about the term "gay water," realizing its broader recognition and potential. [07:34] Gay Water faced challenges in the beverage manufacturing process, highlighting the complexity and lack of control in the industry. [10:26] Entrepreneurship's emotional toll: Spencer discusses the unexpected challenges of anxiety, imposter syndrome, and sleepless nights. [14:58] Spencer sees trolling as an opportunity, leveraging engagement and discourse to amplify the brand's reach. [18:33] Notable successes include being the largest first launch for a third-party vendor, over 800 million press impressions, and acceptance into Total Wine and Walmart's open call program. [26:38] Embrace the learning experience: Mistakes are part of the journey, and there's no perfect path to success. Focus on continuous improvement and don't dwell on past errors. [27:05] Keep moving forward: As a solo entrepreneur, time and resources are limited. Course-correct, learn from trial and error, and avoid getting stuck by constantly looking back. [28:22] Avoid perfection paralysis: Striving for perfection can delay progress. Don't scrutinize every detail; instead, focus on moving your business forward. [29:55] Constant growth mindset: Rather than fixating on specific goals, concentrate on the journey and the continuous process of learning and evolving. Goals are byproducts of the work and journey. [31:19] Enjoy the journey: Take time to reflect, express gratitude, and savor the progress. Balancing work with moments of appreciation contributes to a more fulfilling entrepreneurial experience.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Founding Partner at Chasing Rainbows, Ben Stokes. Ben is a trailblazer, a visionary in venture capital, and a dedicated champion of diversity and inclusion. As the Founding Partner of Chasing Rainbows, an early-stage investment fund, he is on a mission to amplify LGBTQ+ voices in the entrepreneurial landscape. Ben’s accolades speak volumes: he is recognized as a 40 under 40 Rising Star of Venture, an LGBTQ+ Pride Leader, and a Top 100 Investor. He is not only an investor but also a mentor, guiding underrepresented founders toward global success. From the UN General Assembly to NFP boards, his influence is felt worldwide. Ben is a driving force for change, shaping a world of radical inclusivity through Chasing Rainbows. Watch on YouTube --- ► Today’s Sponsor is PartnerStack - Take the free quiz! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: ChasingRainbows.vc Book a Meeting with Ben Chasing Rainbows LinkedIn --- Key Takeaways for quick navigation: [03:37] Venture capitalists manage and deploy capital into startups for limited partners, aiming for large exits through IPOs or acquisitions. [08:50] Venture capital is best suited for businesses with the potential for high returns and rapid scalability, often seen in the tech industry. [10:56] Not all investments by Chasing Rainbows are tech-related. [16:30] Early-stage investments typically involve signing a safe note, and the founder may give away around 10% to 20% ownership in exchange for funding. [19:29] Founders should focus on achieving revenue early, making their company sustainable, and giving them negotiating power with investors for better deal terms. [19:56] Chasing Rainbows focuses on mentorship and creating an ecosystem playbook model to support founders beyond just providing capital. [20:39] Key advisors help founders build strategies, set expectations, and create KPIs to showcase their growth, making fundraising for the next round more effective. [24:49] Exit strategies are crucial, and Chasing Rainbows looks for companies that can exit within 5 to 7 years, either through IPO or acquisition. [26:40] Chasing Rainbows aims to create long-term relationships, hoping founders will reinvest in the fund or start new ventures after a successful exit. [30:51] Chasing Rainbows welcomes challenges to its focus on LGBTQ+ representation in investments, emphasizing the underinvestment in this community and the positive outcomes of supporting LGBTQ+ founders.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with fashion stylist Joshua Pasquale. Born in Canada, but seasoned in London and Paris, Joshua is a 26-year-old multifaceted fashion stylist and model. Hot off the heels of walking the runway during Paris Fashion Week, Josh received praise from many notable news outlets, including the Washington Square News, for his styling flair of the Vivien Sophie runway show. Watch on YouTube --- ► Today’s Sponsor is ConvertKit - the email service provider for creators. Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: PasqualeFashion.com Instagram TikTok --- Key Takeaways for quick navigation: [01:43] 🌍 Leveraging marketing for long-term strategy is crucial in the fashion industry; random bursts of opportunity can arise, but consistent tactics and strategies lead to success. [03:35] 📊 Targeted social media advertising, even on a small budget, can significantly impact reaching the right audience and creating opportunities in the fashion world. [08:27] 🌐 Taking risks and saying "yes" to opportunities, even when feeling unprepared, can lead to significant personal and professional growth. [10:44] 🧠 Recognizing the importance of the long game and building a body of work over time is crucial for creative entrepreneurs; it's not just about instant gratification. [16:46] 🤹‍♂️ Embracing imperfections and understanding that the journey involves continuous learning and improvement is key in the creative process. [23:41] 🤝 Collaboration over competition is crucial for success, as you can't do everything on your own. Learning to collaborate can be mutually beneficial, especially in creative industries. [25:06] 💡 Early entrepreneurs should dabble and learn about various aspects of business, even if they aspire to focus solely on creativity. Understanding basics like taxes and bookkeeping is essential for long-term success. [26:29] 🔄 Mentorship is valuable; it doesn't have to align exactly with your expertise. A mentor can provide unexpected insights, saving you from costly mistakes and contributing to your career growth. [27:51] 🚀 Networking is crucial for success in creative industries. Genuine friendships and collaborations, rather than mere ladder-climbing, lead to meaningful opportunities and business growth. [32:38] 😇 Kindness and genuine care for others go a long way in the fashion industry. Being passionate and polite will earn you respect and open doors, often more effectively than competitiveness.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the Founder and CEO of Explorer Cold Brew, Cason Crane. An adventure-seeker and risk-taker, Cason has traveled to over 100 countries on all seven continents. He was the first openly LGBTQ person and fifth youngest person to climb Mt. Everest and the Seven Summits - which is a collection of the highest mountains on each continent, a feat he achieved while raising money and awareness for LGBTQ+ suicide prevention. It was on these adventures that he discovered the magic of coffee, and was driven to introduce some of the world's best cold brew coffees to the masses through Explorer Cold Brew. Cason is always looking for new products and spends his time perfecting Explorer's brews so that they represent the world's best cold brew coffee. Watch on YouTube --- ► Today’s Sponsor is Surfer SEO - level up your content creation with AI. Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: ExplorerColdBrew.com NGLCC.org CGLCC.ca --- Key Takeaways for quick navigation: [03:48] Founder of Explorer Cold Brew identified a gap in the market for decaf cold brew during the early days of the pandemic in 2020. [05:11] Cold brew is a $90 billion industry in the United States, but only 10% of coffee cups consumed are decaf. Explorer Cold Brew aims to fill this niche. [07:32] Explorer Cold Brew's decaf options cater to pregnant moms who want to enjoy cold brew with lower caffeine levels during pregnancy. [11:35] Queer-owned businesses may face challenges in overtly positioning themselves as such, but collaborations with queer influencers and artists have been positive. [20:31] The biggest challenge for Explorer Cold Brew was the sudden increase in digital advertising costs for e-commerce, prompting a shift to an omni-channel strategy with a focus on retail. [24:50] Pricing challenges: Customers often overlook the value of a product and make decisions based on the price tag without considering factors like serving size, quality, and benefits. [25:18] Pivoting for market alignment: Adjusting product features, like concentration levels, to match competitors' standards can help align with market expectations and improve acceptance. [26:13] Habitual buying behavior: Breaking into established customer habits is challenging, especially in grocery stores, where routines play a significant role in purchasing decisions. [29:00] Cash conversion challenges: Despite significant sales in grocery stores, the delayed cash conversion from distributors poses a financial strain on emerging brands. [41:28] Free trial lessons: Offering completely free trials can attract deal hunters who may not convert to loyal customers; introducing a small fee increases the commitment level and improves return on investment. [46:58] Focus on a specific audience; if you're for everyone, you're for no one. Clean your own garden before helping others. [48:30] In business, focus on doing one thing really well before expanding. Patience is crucial for long-term success. [50:23] Support Queer-owned businesses; explicit targeting of LGBTQ+ community can be a valid business strategy. [53:08] Prioritize mental and physical health as an entrepreneur; avoid hustling for worthiness. [55:41] Networking is crucial for business growth; connect with like-minded entrepreneurs and be open about challenges.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur Jazmin Cornejo. Jazmin is no corporate conformist – she's a bold, boss babe who’s breaking the mold! With a passion for networking, empowering women, and smashing glass ceilings. As the mastermind behind FeMAVEN Getaways, she whisks women away on unforgettable journeys where they connect, explore new cultures, and have a blast. When she's not jet-setting or helping ladies embrace solo travel, she's in the trenches with female entrepreneurs. Jazmin's a pro at turning chaotic businesses into sleek, sexy operations - she does this by jumping in feet first as their right-hand woman and online business manager. Watch on YouTube --- ► Today’s Sponsor is Ownr - Start your business today! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: femavengetaways.com JazminCornejo.com FeMAVEN Getaways Instagram --- Key Takeaways for quick navigation: [01:29] 🌍 Jasmin Cornejo, founder of FaMAVEN Getaways, curates travel experiences for women, emphasizing friendship travel often overlooked in adulthood. [02:22] 💼 Jasmin's journey into entrepreneurship started early, fueled by a desire to escape traditional corporate structures and find something special. [04:38] 💡 Beyond operational challenges, Jasmin highlights the underestimated mindset struggle in entrepreneurship, especially in the lonely days. [12:49] 💰 Early financial and legal challenges arose, emphasizing the need for entrepreneurs to tackle these aspects with resources like online courses. [18:42] 🌐 Building a strong network and community is crucial for business growth, with personal connections often outshining digital marketing efforts. [20:20] 🌐 Attend business gatherings and meetups for networking opportunities. [20:50] 🌍 The rewarding part of starting a business is aligning it with your passion; for Jazmin, it's helping women gain confidence and succeed. [21:30] 🔄 Entrepreneurship requires balancing hustle and taking time off; setting healthy boundaries is crucial to avoid burnout. [24:46] 🤝 Learn to communicate and set boundaries with clients and yourself; recognize and navigate busy and slow seasons in your business. [27:20] 🚀 Start your business without overthinking; allow room for pivots and evolutions as you discover what truly resonates with you.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the co-founders of QueerTech, Eustacio Andy Saldaña and Naoufel Testaouni. This episode was recorded on November 2nd, 2023, in front of a LIVE audience during the closing remarks of the QueerTech Qonference held in Montreal, Canada. During the LIVE recording, we explored the dynamic world of QueerTech. Andy and Naoufel took us through the inception of QueerTech and how their shared vision has led to creating a thriving community at the intersection of 2SLGBTQ+ advocacy and technology innovation. We also got to dive into what the future looks like for QueerTech moving forward and how they plan to continue growing the organization. Watch on YouTube --- ► Today’s Sponsor is Castos - podcast hosting for creators. Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: QueerTech.org Special LIVE episode Producer - Dae Courtney --- Key Takeaways for quick navigation: [00:30] QueerTech Qonference highlights: Planning, community support, and the joy of connecting. [02:26] Driving force behind Queer Tech: Lack of representation in tech events led to creating a more inclusive community. [06:36] Milestones: Transitioning from a Meetup to a nonprofit and the decision to work on QueerTech full-time. [14:56] Community strength during COVID-19: The power of community support during challenging times. [19:25] Future of QueerTech: Exciting plans for 2024, including the Leadership Development Summit. [24:11] Join QueerTech's digital community: Actively participate, share thoughts, post jobs, and contribute to building a supportive space. [25:08] Safe and positive online space: The digital community aims to counter online hate and toxicity by providing a platform for inspiration and connection. [25:49] Combating toxic hate: Personal experience underscores the need for creating spaces that counter online toxicity and hate. [26:15] Gratitude for community support: The success and existence of QueerTech depend on the active participation and contributions of the community.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur Yamila Franco. Born and raised in the Dominican Republic, Yamila's background is in entrepreneurship, social impact, and community engagement. As a senior marketing director from World System Builder, Yamila is on a campaign to financially educate 30 Million families by 2030 using the vehicle of education and entrepreneurship to break cycles of poverty and lack of financial education across communities. Yamila is a proud community member and has served on multiple boards to advance equity and inclusion. Watch on YouTube --- ► Today’s Sponsor is Ownr: Start your business today. Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: World System Builder Website LinkedIn Instagram Contact Yamila by Email: yamilafwfg@gmail.com --- Key Takeaways for quick navigation: [02:11] Financial literacy is absent from many educational systems, leaving individuals unprepared for managing finances. [04:18] Lack of financial education leads to stress and challenges in entrepreneurship; access to resources empowers informed decisions. [11:31] Increasing demand for financial literacy is driven by consumer awareness amid economic changes. [15:45] Collaborative business models, like profit sharing, empower teams and foster positive societal impact. [23:16] Diversifying income streams is crucial for financial stability beyond employment. [29:28] Achieving financial freedom involves overcoming the fear of scarcity and enjoying life for a sustainable journey. [32:44] Attend financial workshops for education and find a trusted advisor; crucial for informed decisions. [36:56] Prioritize personal financial stability before diving into entrepreneurship for sustainable growth. [44:38] Overcoming physical challenges led to learning diverse ways to make money for flexibility. [45:06] Building an agency with diverse team members supports individuals facing similar challenges. [45:34] Visit worldsystembuilder.com for information about workshops and the community. [46:18] Starting financial planning isn't overwhelming; take small steps to improve gradually.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Editor-in-Chief of the PartnerStack Publisher, Chloe Tse. Chloe considers herself a gaysian journalist, media critic, and social justice warrior with a background in print and digital magazines. In addition to running content marketing for PartnerStack, Chloe has been published in The Toronto Star, Curve, Fashion, and the Food Network Canada just to name a few. When she's not promoting ecosystems in the SaaS world (Software as a service) or intersectional feminism and emphasizing the importance of positive representation, she's enjoying lesbian rom coms and appreciating great storytelling. Watch on YouTube --- ► Today’s Sponsor is PartnerStack - Take the free quiz! Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: Chloe on LinkedIn Chloe on Instagram --- Key Takeaways for quick navigation: [01:43] PartnerStack Overview: PartnerStack is an all-in-one ecosystem platform with a partnership relationship management platform at its core, connecting with some of the largest B2B networks globally. [02:55] Affiliate Roles on PartnerStack: PartnerStack accommodates both businesses offering affiliate programs and individuals (like influencers) sharing affiliate links, creating a centralized platform for managing affiliate relationships. [03:37] Affiliate Marketing's Real Impact: Affiliate marketing, when done strategically, serves as an indirect channel that leads to tangible revenue, emphasizing the importance of understanding audience and product fit. [05:41] Strategic Approach for Businesses: Businesses engaging in affiliate marketing need a proper strategy, focusing on low consideration, high-volume transactions, and aligning with the target audience for success. [15:34] TikTok as an Interest Platform: TikTok's unique setup as an interest-based platform allows for authentic engagement, and the introduction of the TikTok shop may provide opportunities for genuine product promotion within niche communities. [22:09] Marketers should identify opportunities for affiliate marketing based on their go-to-market strategy, understanding the Ideal Customer Profile (ICP) and audience. [23:03] Creators should focus on understanding their audience, evaluating the volume and quality, and aligning with products that resonate with their niche. [24:42] When starting with affiliate marketing, creators can begin by promoting products they already use and like, reaching out to companies with affiliate programs. [25:22] Opting for recurring revenue affiliate programs, especially in the Software as a Service (SaaS) category, provides a stable foundation for building residual income. [30:42] As affiliate marketing programs scale, using PartnerStack or similar tools helps manage relationships, automate payments, and streamline administrative tasks.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the CEO and founder of Castos, Craig Hewitt. Castos is a highly-rated podcast hosting platform built and designed for creators. Castos makes it easy to build, grow, and monetize your show, whether you’re a seasoned podcaster, or are just getting started. Calan has been hosting podcasts on Castos since 2020 and in today’s episode, he and Craig are going to dive into all the reasons why that is. Craig is also a husband to an amazing wife, and the father to 2 wonderful children. When not growing Castos he's spending time with his kids, or out for a run in the woods. Watch on YouTube --- ► Today’s Sponsor is Castos. Premium Podcast Publishing For Growing Brands. Get a FREE Website SEO Audit from Calan: CalanBreckon.com/audit Join the email list for news and updates --- Links mentioned in this episode: Castos.com Craig on Linkedin Rogue Startups Podcast DemandSage.com --- Key Takeaways for quick navigation: [00:42] Podcasting industry market size is over $23 billion, with 464.7 million global podcast listeners. [01:52] Content had a surge due to COVID, but companies are now reevaluating spending, leading to changes in the podcasting landscape. [08:07] Owning the podcast feed is crucial for control and SEO; it's a long-term asset compared to hosted services. [14:55] Transcripts are essential for SEO, but also enable platforms to provide more intelligent support, insights, and strategic content planning for creators. [18:27] The future vision includes using AI to leverage transcript data for more intelligent content creation support. [20:48] Transcription and SEO: Podcasts benefit from transcription and integration with SEO meta tags, enhancing searchability and discoverability. [22:52] Success Story: Hosting a podcast on a website boosted organic growth, increased Google discoverability, and improved domain rating without extensive SEO efforts. [23:21] YouTube Integration: Adding video content to podcasts enhances SEO, making content more searchable and appealing to a broader audience, especially on YouTube. [26:20] Content Repurposing: Repurposing podcast content into shorter clips for YouTube (mids) and optimizing them for SEO provides multiple chances for discoverability. [32:47] Getting Started: Starting a podcast is accessible and doesn't require advanced equipment. Initial episodes may not be perfect, but improvement comes with practice. [41:18] Podcasting reaches broader audiences compared to regular blogs, making it an effective way to be in front of more people. [41:59] SEO is crucial for podcast success; social media can enhance promotion, but it's optional. [42:27] Networking with other shows through feed swaps can expand your podcast's reach. [43:38] Being a guest on other podcasts is a great way to gain experience before starting your own. [44:47] Start with an interview or co-host format, be consistent, and ask for listener feedback for podcast improvement.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with entrepreneur Godfrey Riddle. Godfrey is an artist, nonprofit executive, public speaker, and serial social entrepreneur who is driven to create inspiring communities where people can reach their full potential. As a visual servant leader, he has created and managed lines of business for nonprofit organizations that have generated over $19.4 million dollars since 2014 and with a lifetime profitability rate of 80 percent. Godfrey founded Civic Saint in October 2020 as a protest brand offering affirming apparel and accessories to advance social justice through donations to advocate organizations. Today, it has pioneered a process to sustainably produce artful, affordable housing and adaptive communities for revitalization and wealth creation in redlined areas - for those who are unaware, redline is a term used for racial discrimination in housing. In August of this year, Godfrey pitched Civic Saint in front of a live audience at the NGLCC leadership conference in Denver and ended up taking home the $30,000 dollar grand prize. Watch on YouTube --- ► Today’s Sponsor is SparkLoop. Learn the basics of becoming an online entrepreneur: Check out A Beginners Course on How to Start an Online Business Join the email list for news and updates --- Links mentioned in this episode: CivicSaint.com Civic Saint Instagram Godfrey on Instagram --- Key Takeaways for quick navigation: [02:30] Entrepreneurship stems from curiosity, love for building, and a desire to unite passions and skills. [03:54] Civic Saint's journey from apparel to sustainable housing was driven by personal passions, experiences, and a commitment to addressing the need for stable housing. [09:33] The compressed Earth block used in Civic Saint's homes is sustainable, durable, and draws inspiration from ancient building techniques. [11:38] Civic Saint aims to offer affordable housing, with prices ranging from $30,000 to $65,000 for different models, addressing the issue of unaffordable housing in the market. [18:59] Entrepreneurial journey involves personal and professional challenges, requiring resilience, mentorship, and a commitment to a purpose-driven mission. [27:29] Mentorship involves finding someone who can actively help you achieve your dreams, whether as a sponsor, critic, or emotional support. [30:28] The $30,000 prize from the NGLCC Leadership Conference is being used to invest in training, equipment, and staff time for Civic Saint's compressed Earth block production facility. [32:05] Civic Saint plans to launch its prototype in April 2024 during Kansas City's design week, focusing on environmentally friendly design techniques for affordable housing. [35:42] The long-term vision for Civic Saint involves sustainable growth, providing lifetime employment, and empowering employees to balance work with personal pursuits. [40:36] Connect with Civic Saint on Facebook, Instagram (@CivicSaint), and their website civicsaint.com for updates, especially if interested in their upcoming housing solutions.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Co-Founder and President of the NGLCC, Justin Nelson. Founded in 2002 by today’s guest and his co-founder, Chance Mitchell, The NGLCC is the National LGBTQ Chamber of Commerce in the United States, which is the business voice of the LGBTQ community and the largest LGBTQ economic advocacy and business development organization in the world. In addition to over 50 LGBTQ affiliate chambers in the United States representing America’s 1.4 million LGBTQ business owners, the NGLCC leads economic development opportunities in over 20 international affiliates. Justin serves on U.S. Small Business Administration Administrator Isabella C. Guzman’s Council on Underserved Communities and he regularly advises senior leaders at the White House, in Congress, and corporations throughout the world to build business opportunities through commitments to LGBTQ-inclusive supplier diversity programs. Watch on YouTube --- ► Today’s Sponsor is ConvertKit. Claim your free 14-day free trial today to see if it’s right for you. Learn the basics of becoming an online entrepreneur: Check out A Beginners Course on How to Start an Online Business Join the email list for news and updates --- Links mentioned in this episode: NGLCC.org NGLCC Instagram --- Key Takeaways for quick navigation: [03:46] The NGLCC conference brings LGBTQ+ business owners and allies together to foster authentic relationships and support each other. [05:35] The NGLCC conference has grown from a small group of under 100 attendees in its early days to a global network with over 1500 attendees from 20+ countries. [07:15] LGBTQ+ businesses thrive when they can bring their whole selves to work, and having a network like NGLCC provides a space for that authenticity. [10:30] Authentic relationships are at the core of the NGLCC community, providing opportunities for meaningful connections beyond traditional business interactions. [20:22] Mentorship is a vital aspect of NGLCC's programs, emphasizing the reciprocal nature of learning and support among diverse participants. [25:20] Building authentic relationships is crucial for weathering financial storms. NGLCC emphasizes low attrition rates through such relationships. [26:13] Prioritizing authentic relationships over transactional ones is essential for business longevity and success. [28:44] Certification programs focus on LGBTQ-owned businesses, promoting economic growth and countering misconceptions about charity. [34:28] The National Business Inclusion Consortium (NBIC) unites diverse business organizations for cross-segment inclusion efforts. [41:06] NGLCC's annual conference will be in Palm Springs, California in 2024, focusing on fostering diversity and connections.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with Principal Consultant at WSI Digital Marketing, Katheryne Womack, all about search engine optimization (SEO). Katheryne is a 15-year military veteran and small business owner based in Maryland. She’s a dynamic and experienced professional with a passion for small business and a deep understanding of the US economy. Throughout her career, Katheryne held a variety of positions, including analyst, intelligence officer, intelligence instructor, full-spectrum cyber operations specialist, and strategic planner. Her extensive experience in these diverse roles gave her a unique perspective on the world of business. Watch on YouTube --- ► Today’s Sponsor is SurferSEO. Don't leave your SEO strategy up to chance. Surfer will give you an SEO workflow to boost your organic traffic, increase your visibility, and improve your rank. ► Learn the basics of becoming an online entrepreneur: Check out A Beginners Course on How to Start an Online Business Join the email list for news and updates --- Links mentioned in this episode: Katheryne's Website Instagram: @wsiworld_dmv --- Key Takeaways for quick navigation: [03:36] SEO (Search Engine Optimization) is the practice of optimizing your website to improve its visibility and ranking on Google's search engine results pages. [06:00] SEO matters because it aligns with search intent; people actively searching for your product or service are more likely to buy from you. [11:00] SEO is more sustainable and affordable than paid advertising, which often attracts less qualified leads and requires ongoing investment. [18:25] Results from SEO can vary but are typically noticeable within 3 to 6 months, with substantial improvements over 12 months. SEO is a long-term strategy for building domain authority. [22:50] SEO is not a one-time effort; it's a lifetime investment for your business that requires ongoing maintenance and adaptation to changes in the digital landscape. [24:20] Start investing in SEO early for your business, even before you think you need it, to gain a competitive advantage. [25:55] A healthy budget range for SEO services typically starts at $1,000 per month for small businesses and can go higher for larger enterprises. [28:00] Focus on local SEO tactics if you have a smaller budget, including optimizing your website, writing local-focused blog posts, and using Google My Business. [32:45] Podcasting can be an effective and affordable way to improve your SEO by building backlinks and engaging with your audience. [36:55] Connect with SEO specialists like Katheryne on Instagram to access valuable information and services for improving your online presence.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the CEO of Startup Canada, Kayla Isabelle, about how you can use the power of your story to win at your next pitch contest and to help secure more funding as an entrepreneur. Startup Canada is the gateway to Canada’s entrepreneurial ecosystem. Their mission is to connect Canada’s entrepreneurs with the tools, community, and support they need to start and build their businesses. Kayla has dedicated her career to supporting entrepreneurs and is passionate about leveraging the power of storytelling in the business community. This year she was recognized as a Globe and Mail Changemaker as well as a Business Woman of the Year Finalist and in 2022 Kayla was also listed as a Top Forty Under 40 by the Ottawa Business Journal. Watch on YouTube --- ► Today’s Sponsor is Castos - the best podcast hosting platform trusted by thousands of brands. Learn the basics of becoming an online entrepreneur: Check out A Beginners Course on How to Start an Online Business Join the email list for news and updates --- Get 20% off your ticket for any of the StartUp Canada Tour Dates USE PROMO CODE: SCTOUR20 StartUpCan.ca Tour Link Calgary: Thursday, September 28, 2023 BMO Centre at Stampede Park Brampton: Thursday, October 26, 2023 The Rose Brampton --- Links mentioned in this episode: StartUpCan.ca lightbynyoka.com NonaVegan.com --- Key Takeaways for quick navigation: [03:12] Founders who weave personal stories into their pitches create strong emotional connections with listeners, making their businesses more memorable. [10:30] Sharing personal stories in pitches requires practice to become comfortable and skilled in presenting vulnerabilities and challenges. [13:44] Kayla shares pitch stories about Kailey Gilchrist of Nona Vegan and Yamila Franco of Nyoka that blend personal stories with impactful business ideas. [19:05] Startup Canada supports early-stage entrepreneurs with resources, connections, and programs focused on women, global expansion, advocacy, and more. [21:23] The Startup Canada Tour, Business Owner's Toolbox, and various initiatives empower entrepreneurs to connect, learn, and thrive across Canada. [23:58] The Business Owner's Toolbox on the Startup Canada website provides comprehensive information and resources for building a business, offering valuable guidance for entrepreneurs. [25:37] The Startup Canada Tour includes a Startup Global pitch competition, where entrepreneurs can pitch their export-focused business ideas for a chance to win funding prizes. [26:33] Crafting a compelling story within a pitch captures audience interest and creates a desire to learn more about the business, making the conversation a meaningful and engaging experience. [27:43] To learn more about Startup Canada's programs, resources, and events, visit startupcan.ca - Discount code "SCTOUR20" offers a reduced rate for attending the Startup Canada Tour events. [28:52] Utilizing resources and connecting with thought leaders, like those featured in podcasts, contributes to entrepreneurs' growth and preparation for effective pitching.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the Creative Director of ConvertKit, Charli Marie. Charli is a designer, writer, and content creator who is passionate about helping designers to succeed in their careers. She works remotely for ConvertKit, the leading creator marketing platform, and as a creator herself she spends her free time hosting the “Design Life” and “Inside Marketing Design” podcasts as well as creating weekly content for her over 220k YouTube subscribers about life and work as a professional designer. Together they do a deep dive into why email marketing is more important than ever in today’s market as well as what you can do to start building and growing your list today. Calan also shares how he grew his email list by over 12,000% in just 7 days. Watch on YouTube --- ► Today’s Sponsor is SparkLoop, the #1 newsletter growth platform. Learn the basics of becoming an online entrepreneur: Check out A Beginners Course on How to Start an Online Business Join the email list for news and updates --- Links mentioned in this episode: ConvertKit.com ConvertKit Migration Services SparkLoop.app CharliMarie.com Hubspot email marketing stats --- Key Takeaways for quick navigation: [03:30] Email marketing offers a direct and reliable way to connect with your audience, unlike social media, which can be influenced by changing algorithms. [04:10] Email marketing can yield impressive returns, with some businesses seeing a $36 return on every $1 spent. [06:25] ConvertKit focuses on serving creators with email marketing, offering features tailored to the unique needs of creators. [13:40] Newsletters are experiencing a resurgence, with more creators and businesses turning to email newsletters as a valuable communication tool. [19:00] ConvertKit's recent acquisition of SparkLoop enables creators to grow their email list with affordable and engaged subscribers, benefiting both creators and subscribers. [23:10] ConvertKit prioritizes emotional intelligence, creating a supportive workplace where employees can be themselves, fostering a unique company culture. [24:34] ConvertKit values diversity and aims to represent the wide range of creators in its content and website. [25:04] ConvertKit is working on a feature that allows creators to insert recommendations into emails, potentially driving more subscribers and revenue. [26:00] ConvertKit offers a free migration service, making it easy for creators to switch to ConvertKit from other email marketing platforms. Visit CalanBreckon.com/migrate to find out more. [27:54] Treat your email subscribers like individuals, engage them personally, and build trust over time to create an engaged and responsive email list.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with story architect, keynote speaker, and coach, Priya Sam. Priya's work focuses on helping women and people from underrepresented groups tell their stories. Her workshops and keynotes guide audiences through discovering their biggest turning points and crafting impactful stories that build confidence and help unlock professional opportunities. Priya’s passion for storytelling was born during her time in journalism where she was a reporter, news anchor, and morning show host with CTV. She is best known for her time on the national morning show, “Your Morning,” as well as her podcast, "Turning Point" with Priya Sam. Watch on YouTube --- ► Today’s Sponsor is 10web. Go to CalanBreckon.com/10web to find out more about migrating your website to WordPress using their AI Builder. Learn the basics of becoming an online entrepreneur: Check out A Beginners Course on How to Start an Online Business Join the email list for news and updates --- Links mentioned in this episode: PriyaSam.com Turning Point Podcast Priya on Instagram --- Key Takeaways for quick navigation: [01:55] Storytelling is crucial for connecting with people in business and pitching. People remember stories and emotional connections more than just information. [03:30] Finding the personal angle in any story or business makes it interesting and relatable, distinguishing you from competitors. [05:18] Transitioning from journalism to tech required connecting skills gained from storytelling, personal angles, and emotions to enhance product presentations. [10:54] Entrepreneurs must be effective storytellers; your story sets you apart and resonates with the right customers, creating an emotional connection. [14:58] Sharing an authentic story creates an emotional impact, differentiating you in networking, marketing, and branding, leading to memorable connections. [23:22] Start your storytelling with a clear goal in mind to guide your narrative. [23:50] Hook your audience early; the beginning of your story is crucial for capturing attention. [24:34] Provide detailed descriptions to paint a vivid picture, enhancing listener engagement. [26:12] Sharing personal vulnerabilities in storytelling can foster deeper connections and inspire change. [31:46] Being authentic and incorporating your true self into your narrative is key to effective storytelling.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the co-founder and CEO of the CGLCC, Darrell Schuurman. The CGLCC is Canada’s LGBTQ Chamber of Commerce and is a national not-for-profit organization with a mission to expand the opportunities and advancement of the LGBTQ+ business community in Canada and has been in operation for over 20 years. In June of this year, The Honourable Mary Ng, Minister of International Trade, Export Promotion, Small Business, and Economic Development, announced that the Government of Canada had selected the CGLCC to administer Canada’s first-ever LGBTQ+ Entrepreneurship Program. The $25 million dollar investment will assist entrepreneurs who identify as 2SLGBTQIA+ in overcoming the systemic barriers they face when starting and expanding their businesses. Watch on YouTube --- ► Today’s Sponsor is ConvertKit. Claim your free 14-day free trial today to see if it's right for you. Learn the basics of becoming an online entrepreneur: Check out A Beginners Course on How to Start an Online Business Join the email list for news and updates --- Links mentioned in this episode: The CGLCC website CGLCC Entrepreneurship Programs CGLCC Job postings CalanBreckon.com About the CGLCC --- Key Takeaways for quick navigation: [03:28] Canada's government invests $25 million in LGBTQ+ entrepreneurs. [04:40] CGLCC worked for 3-4 years to advocate and lobby for dedicated programs supporting LGBTQ+ entrepreneurs. [06:05] LGBTQ+ businesses contribute over $22 billion to Canada's economy and employ almost half a million Canadians. [09:58] The $11.5 million Business Scale-Up Program focuses on national-level support, including mentorship, supplier diversity, and global market access for LGBTQ+ entrepreneurs. [22:50] The $8.5 million Ecosystem Fund strengthens LGBTQ+ business support organizations nationwide, helping them provide more assistance to entrepreneurs. [27:23] The program aims to support LGBTQ+ entrepreneurs by gathering more data and research on LGBTQ+ businesses nationwide and providing a knowledge hub with resources to aid their growth. [28:28] Understanding regional challenges: The program aims to analyze the unique challenges faced by LGBTQ+ entrepreneurs in different regions like Alberta, Northern Manitoba, and Northern Saskatchewan. [29:38] The program will collaborate with educational institutions to deliver resources and tools to support LGBTQ+ businesses' growth and development. [32:23] The initiative emphasizes supporting marginalized communities within the LGBTQ+ business community, including queer Black, Indigenous, people of color, and transgender entrepreneurs. [37:35] The CGLCC has two certification programs: the Supplier Diversity Program, which certifies businesses with 51% LGBTQ+ ownership, and the Rainbow Registered Accreditation Program, recognizing inclusive businesses supporting the LGBTQ+ community.

In this episode of The Business Gay Podcast, host Calan Breckon speaks with the queen of online course creation herself, Amy Porterfield. For those who don’t know who Amy is, she’s an ex-corporate girl turned CEO of a multi-7 figure business which has now made over $82 million dollars in revenue. Her top ranking podcast, Online Marketing Made Easy, has over 54 million downloads, and in 2022 she released her first book “Two Weeks Notice” which teaches you how to find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World. Amy’s been featured in notable publications like Forbes and in 2021 her company was listed on the Inc. 5000 list as one of the Fastest-Growing Private Companies in America. I have been a HUGE fan of Amy’s since 2019 when I started my own entrepreneurial journey and I am so beyond honoured that she’s my very first guest on The Business Gay podcast. Together we dive into using generative AI like ChatGPT to help you with creating your online course as well as the importance of standing true to your morals when it comes to doing the work around DEI (Diversity, Equity, and Inclusion). Watch on YouTube --- Key Takeaways for quick navigation: [02:30] Amy's entrepreneurial dream was driven by a desire for more freedom, breaking free from traditional employment hierarchy and limitations. [04:25] Amy's business growth and recognition, including making the Inc 5000 list, are significant achievements, but she values creating a fulfilling work environment for her team even more. [06:53] Amy explores the use of AI in various aspects of her business, finding it especially helpful for generating titles, subtitles, and content hooks, but emphasizes the importance of infusing personal stories and authenticity. [13:47] Amy highlights the importance of inclusivity in her business and the significance of creating a safe space for her LGBTQ+ team members and students. [20:28] Handling pushback and negativity when discussing important topics is a learning experience. Amy recommends standing up for beliefs with kindness, learning from it, and growing as a result. [22:37] Understand where you stand in DEI personally and as a company. [23:33] Be open to being humbled and making mistakes in learning about DEI. [24:13] Strive for genuine diversity in your team to enrich perspectives, not just for appearances. [25:05] Embrace discomfort and understanding in discussions, even without agreement. [28:05] Amy's plan to transition from a personal brand to a company brand to promote diversity of voices and perspectives moving into the future. --- ► Today’s Sponsor is ThriveCart Learn the basics of becoming an online entrepreneur: Check out A Beginners Course on How to Start an Online Business Join the email list for news and updates --- Links mentioned in this episode: The Course Confident Bootcamp 3 Steps To Unlock Your Digital Course Idea Using AI Digital Course Academy This 2-minute Quiz Will Reveal If You're Already Sitting On Serious Digital Course Potential (+ How To Start From There) Two Weeks Notice Book CalanBreckon.com My Full Digital Course Academy Review