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Digital Cooperative

Digital Cooperative

Marguerite Faure

This podcast dives into the world of digital marketing, content creation, and overall business strategy. The episodes aim at providing you with a nugget of insight that you can action or to inspire you to think a little more creatively about certain digital marketing topics.

5 - A Fresh Perspective on the Power of Organic Marketing for Start-Ups
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  • 5 - A Fresh Perspective on the Power of Organic Marketing for Start-Ups

    This podcast dives into the world of digital marketing, content creation, and overall business strategy.

    The episodes are short and aim at providing you with a pop of insight that you can action immediately or to inspire you to think a little more creatively about certain digital marketing topics.

    This episode looks at the power of Organic Marketing and why this should be a strategy that start-ups should consider before investing any money into paid advertising campaigns.

    We dive into some actionable strategies to guide you with exploring some options which may be a good fit for you when it comes to trying out organic marketing.

    You can read more about this in my article on Medium too.

    Wed, 06 Jan 2021 - 14min
  • 4 - Five Of The Most Popular Revenue Streams For YouTubers

    This podcast dives into the world of digital marketing, content creation, and overall business strategy.

    The episodes are short and aim at providing you with a pop of insight that you can action immediately or to inspire you to think a little more creatively about certain digital marketing topics.

    This episode looks at Five Of The Most Popular Revenue Streams For YouTubers.

    Some YouTubers would rather not discuss their revenue streams for the simple reality that they just do not feel comfortable sharing such intimate, personal information with a stranger.

    However, other YouTubers are completely transparent, and they even share their monthly income reports with their subscribers.

    This said, there are five main ways that YouTubers generate revenue every month.

    You can read my full article, on Medium, sharing this information too.

    Sun, 03 Jan 2021 - 06min
  • 3 - Why Your Marketing Strategy Should Include a Podcast

    In this episode, we will look into why your marketing strategy should include a podcast.

    Podcasting is classified as long-form content. 

    Instagram and TikTok are great for a message in a moment, but the clutter and competition make it difficult for you to stay top-of-mind.

    Long-form content generally has a more relaxing effect on the presenter and the host as there is time for people to digest their thoughts without the pressure of needing to say something profound within a shorter time-frame.

    The friend you are likely to have dinner with is a relationship that is more meaningful than the friend whose pictures you only double-tap. Podcasting is where you the chance to have all three courses of dinner to communicate something truly valuable.

    Sun, 03 Jan 2021 - 05min
  • 2 - How to Create Valuable Content

    Welcome to the show.

    If you're new here This podcast dives into the world of digital marketing, content creation, and overall business strategy.

    The episodes at providing you with a nugget of insight that you can action or to inspire you to think a little more creatively about certain digital marketing topics.

    This episode looks into the four levels, I feel we should consider when it comes to creating valuable content.

    Sometimes creating content can feel like being stuck in a lift.

    We all may find ourselves responding differently to being boxed up in a confined area.

    Some of us are dramatic, some panic in silence, and others merely sleep. No matter how you respond, you get to a point where you are unsure which floor you even got stuck on- you’re just praying the cord doesn’t snap.

    At this moment, the last thing you want to hear is, “Just think of a plan to get out.”

    It’s the same with writing when you’re not moving forward, it never helps to hear, “Just focus on creating valuable content”.

    Sometimes people think they are helping by sharing cryptic advice, but more often than not you need something a little more actionable to start making progress.

    The aim of this article is to help you gain your bearings.

    Knowing what floor you are on, and knowing what is at the top, could give you the confidence you need to level up.

    So, let's jump into the lift of content creation today.

    You can read my full article on Medium which is a transcript of this podcast episode. 

    Sat, 02 Jan 2021 - 14min
  • 1 - The History of Influencer Marketing

    This podcast episode looks into understanding the world of Influencer Marketing Campaigns by looking at where it all started.

    If you're new here this podcast dives into the world of digital marketing, content creation, and overall business strategy.

    The episodes are short with the intention of providing you with a nugget of insight that you can action or to inspire you to think a little more creatively about certain digital marketing topics.

    In this episode, we will look into the history of Influencer Marketing.

    Reflecting on the origin of where history points to as the start of the phenomenon is not only interesting but valuable in understanding the power behind this effective marketing strategy.

    Thu, 31 Dec 2020 - 05min