Podcasts by Category
If you're an eCommerce business owner who is sick of feeling overwhelmed when it comes to social media, and wants to learn how to grow strategically? You're in the right place! This podcast will bring you the truths about social media, and Facebook and Instagram Ads - as well as stories and expertise from other business owners in the eCommerce space. To inspire, educate, and help your business blossom!
- 61 - How To Build Trust On Your Social Media
In today’s episode, we will be talking about how to build trust on social media. One of the biggest things you need from your audience and customers as an eCommerce brand is trust. Without trust, people won't want to buy from you. There are so many different brands competing for your customer's attention on social media, so without trusting you and your brand and your products, you won't cut through the noise and actually convert your audience.
In this episode, we will cover how to build trust by:
Getting customers to share your brand Increasing your engagement Posting photos of other people with your product Creating a personal brand ReviewsJoin the eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Wed, 26 Apr 2023 - 60 - Starting and Scaling an eCommerce Business with Emily from The eCommerce Dropout
Emily from The eCommerce Dropout joins us on the podcast today! Emily brings her knowledge of how to start and scale an eCommerce business online after building, operating, and profitably selling multiple successful eCommerce businesses by the age of 24.Emily now spends her time coaching women throughout all stages of the e-commerce journey, from launching a brand from scratch to scaling the business to $10K+ months.
In this episode we will cover:
How she got started in the eCommerce world at a young age An insight into her repeatable eCommerce formula Tips for identifying a winning product Mistakes you should avoid making when starting an eCommerce business Launch strategy tips Recommendations on how to scale The eCommerce programs Emily offersJoin the eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Connect with Emily on her platforms:
Website:https://theecommercedropout.com/
Instagram:https://www.instagram.com/theecommercedropout/Wed, 19 Apr 2023 - 59 - Buying And Growing A Business With Anna From Lunch Box Mini
Anna Van Dijk from Lunchbox Mini joins us on the podcast today to speak about her experience buying and growing a business. A mum of 2 and a business owner, Anna turned her passion for cooking, baking, and experimenting in the kitchen into a business she could run at home around her family. Lunchbox Mini now has a combined social media following of 100,000+, over 12,000 lunchbox packing mums in a Facebook community, and has launched her own brand and product range called Krumbsco.
In this episode we will cover:
Anna’s journey and how she has turned the business into what it is today When Anna started outsourcing certain tasks and how it helped with business growth How she created her Facebook community and keeps it growing How she has grown a large and engaged Instagram audience over the years Whether being a personal brand and face of her business was a conscious decision How building a personal brand has helped her business The marketing tool or platform that has provided the most business growth Whether she has invested in paid ads and what this looks like for her business Anna’s own brand and product rangeKrumbscoJoin the eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Connect with Anna on her platforms:
Website: www.lunchboxmini.com
Facebook: @lunchboxminiofficial
Instagram: @lunchbox_miniWed, 12 Apr 2023 - 58 - Your Introduction To TikTok Ads
Following on from a previous episode where I broke down the difference between Facebook, Google, Pinterest, and TikTok; today I will be providing an introduction into TikTok Ads and the key items you need to know when testing out this platform for your e-commerce business.
In this episode we will cover:
What TikTok Ads are all about and how they are set up Recommendations based on my own learnings and testing with clients The type of objectives and minimum budget to expect The type of audience targeting you can use with TikTok Ads Why I recommend Spark Ads Using your existing TikTok content to create adsJoin the eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Wed, 05 Apr 2023 - 57 - Increasing Your Profit With Paul Waddy
Paul Waddy is an E-Commerce Expert and Strategic Advisor who has worked with some of Australia’s most successful online retailers like Showpo, OZ Hair & beauty, Muscle Republic, and many more. On today’s episode Paul and I discuss his expertise in helping e-commerce businesses scale profitability.
In today's episode we will cover:
Paul’s journey into the e-commerce space Quick tips for businesses who might be struggling with their profit margin and how to increase their profit margin What Paul saw happen with those businesses who did suddenly skyrocket during COVID and how are they going now that we're back to normality What are the biggest or most common mistakes e-commerce brands are making Why Paul thinks Shopify is the best platform for e-commerce businesses Paul's predictions for e-commerce in 2023 and what he thinks people should be focusing onJoin the eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Connect with Paul Waddy on his platforms:
Website: https://www.learnecommerce.com.au/
Instagram:https://www.instagram.com/paulwaddyecommerce/
Linkedin:https://www.linkedin.com/in/paul-waddy-9063b622/Wed, 29 Mar 2023 - 56 - Using Email Marketing To Make Money While You Sleep With Jessie Healy
On today’s episode, we are joined by Jessie Healy, who, after years of running multi-million-pound digital marketing campaigns for companies like Etsy, Future Publishing, and Trinity Mirror, created her own ‘anti-agency’ called Webtopia. Today we break down the importance of email marketing and the ‘must-have’ email marketing flows you should set up for your e-commerce business.
In this episode we will cover:
How Jessie started out in digital marketing and what led her to start her own agency The email marketing essentials Email marketing flows you need to ensure you make the most of potential customers Why Jessie recommends Klayvio for an email marketing platform The main mistakes Jessie sees in email marketing The best ways to use paid ads to grow your email listJoin the eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Connect with Jessie Healy on her platforms:
Website:https://www.jessiehealy.com/
LinkedIn: https://www.linkedin.com/in/ecommercecoach/
Email: hello@webtopia.coWed, 22 Mar 2023 - 55 - Learnings from 500+ Female Founders with Doone from Female Startup Club
Doone Roisin, Founder and Host (and Hype Girl) of the internationally acclaimed Female Startup Club podcast, joins me on today's episode! Doone has inspired thousands of small business owners andentrepreneurs from around the world through her relatable girlfriend-to-girlfriend-style chats with inspirational founders, who happen to be women. And as a Digital Marketing Expert, Doone has worked for global brands such as Snapchat, IMG, and The Iconic – Australia’s largest online retailer.
In today's episode we will cover:
What the Female Startup Club is and how it was founded How Doone used perseverance and grit to get her TikTok strategy Lessons learned from female eCommerce startups Tips on how to overcome being shy in front of the camera Advice for eCommerce businesses owners who are feeling stuck Discuss Doone’s community for female e-Commerce founders called Majic (magic with a j).Join the eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Connect with Doone Roisin on her platforms:
Connect:https://femalestartupclub.norby.live/
Majic waitlist:https://www.femalestartupclub.com/waitlist
Instagrams:
@femalestartupclub
@dooneroisinWed, 15 Mar 2023 - 54 - Pinterest, Facebook, TikTok or Google ads - What's Right For You?
With so many different ad platforms out there such as Pinterest, Facebook, TikTok, and Google; it can be hard to work out which platform is best suited for your business. On today’s podcast, I touch base on which ad platforms you should be using or trialing for your business.
In this episode we will cover:
We will cover Pinterest, TikTok, Facebook, and Google What platforms should you be using or trying for your business What are the differences between the paid ad platforms How these platforms impact your marketing funnelJoin the eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Wed, 08 Mar 2023 - 53 - How A Virtual Assistant Can Help Your Business Grow With Kirsty Whybrow
Today I am honored to have Kirsty Whybrow, the owner of Kirsty & Co on the podcast. Kirsty is a Virtual Assistant who helps businesses remove the overwhelming parts of their day and supports passionate eCommerce brands, to release the mental load and realise their full potential!
In this episode we will cover:
Why Kirsty became a Virtual Assistant and how it all happened What is a Virtual Assistant and what can they help with The difference between a Virtual Assistant vs an intern or junior Discuss the day-to-day tasks Kirsty assists with for larger businesses What stage of an E-Commerce business you should look to outsource to a Virtual Assistant How a Virtual Assistant can help an E-Commerce business grow and scale their business How to find a Virtual Assistant to suit your needsJoin the eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Connect withKirsty Whybrow on her platforms:
Website:https://kirstyandco.com/
Instagram: kirsty_andcoWed, 01 Mar 2023 - 52 - What I've Learnt Working With Millions Of Dollars In Ad Spend
Over the years of working with $1 million worth of ad spend, I've been able to uncover key learnings which allow me to optimise my client's results to the best ability. Join me on my deep dive as I break down each key learning and provide tips along the way.
In this episode we cover:
Why strategy is everything The importance of having several ad creatives Scaling ad-spend slowly is recommended Why you shouldn’t change ads for the sake of it Facebook support isn’t as supportive as you think The importance of having a multi-platform ad strategyJoin the eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Wed, 22 Feb 2023 - 51 - Why You Need Professional Visual Content With Amanda Campeanu
A Commercial Product Photographer, Course Creator, and YouTuber, Amanda Campeanu from Timber Media House joins us on the podcast this week to talk about her journey into becoming a photographer. Amanda and I break down why e-commerce businesses need a balance between UGC and professional photo/video content and more!
In this episode we cover:
Why you need great photo and video content for your e-commerce business How professional photography fits in with organic and UGC How Amanda teaches people how to create their own professional photos The different types of photo content that e-commerce businesses need Discuss strategy on how to use your professional photos and create a visual content strategyJoin the eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Connect with Amanda Campeanu on her platforms:
Website:https://timbremediahouse.com/
Courses:https://courses.amandacampeanu.com/
YouTube:https://www.youtube.com/amandacampeanu
Instagram:https://www.instagram.com/amandacampeanu/Wed, 15 Feb 2023 - 50 - User Generated Content (UGC) 101!
User-generated content has been a large topic of conversion for the last year and is a topic that isn’t leaving the digital marketing landscape anytime soon. Also known as UGC, it is unpolished content created by your customers rather than you, your team, or a professional photographer/videographer.
A study I came across said that 90% of consumers say that UGC holds more influence over their buying decision than promotional emails and even search engines - that’s huge and definitely worth considering with your e-commerce content!
The episode User-Generated Content (UGC) 101 is a great introduction for anyone that is starting to explore UGC and wants to know how to adapt it to their online marketing strategy.
In this episode we cover:
What is UGC How do you get UGC and adapt this to your marketing funnel How can you use UGC across all platforms What are the best types of UGCJoin the eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Wed, 08 Feb 2023 - 49 - Creating engaging video content with Arielle Thomas
Arielle Thomas is anaward-winning Video Director for some of the biggest brands in the country, including Vogue, Mecca, Ford, Adidas, Kmart, and many more.
Starting her career as an actor and studying acting in New York, Arielle now runs her own production company called Cinema Thom. In this podcast episode, Arielle goes into detail on her career history and how she has pivoted her way to her career success in 2023.
In this episode we will cover:
Arielle’s career progression and growth How eCommerce brands can use video to advance their online presence What the benefits are of using and creating video content Where to start when it comes to video strategy as a small business Top tips when it comes to DIY-ing your video content How eCommerce brands can come up with more engaging video content TikTok trends and content ideas for eCommerce brands Arielle’s podcast called ‘Process’Join the eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Connect with Arielle Thomas on her platforms:
Podcast Link:@processthepodcast
Website:cinemathom.com
Email:arielle@cinemathom.com
Instagram:
@arielle.thomas
@cinema_thom - Insta
@processthepodcastAnswer the Public - https://answerthepublic.com/
Wed, 01 Feb 2023 - 48 - New Year, New You!
A new year is a great time to set some goals and start fresh. Hopefully, you have had some time away and have a new energy to start the new year with. Bring this new energy into your social content and start mixing things up!
Social media changes all the time, and 2023 will be an interesting year in the social media/e-commerce space. It is more important than ever to stand out and be unique. In this episode “New Year, New You” I will go through some key trends we should expect in 2023 for the social and e-commerce space.
In this episode we cover:
My personal life update 2023 social and e-commerce trends to expect How I am growing my brand presence online with the 2023 social and e-commerce trends The importance of diversifying your marketing on different social media platforms Planning your year out and thinking about your goals Introduction to my course, eCommerce Brand BuildersJoin eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Wed, 25 Jan 2023 - 47 - What happens when Kendall Jenner posts about your product with Sarah from Contour Cube
Sarah Forrai, the Founder and Creator of Contour Cube the world’s first ice facial tool. Contour Cube harnesses the power of cryotherapy in the palm of your hand and in the comfort of your home mess and fuss-free. Loved by Kendall Jenner for her morning ice facials, this skincare hack adds mere seconds to your skincare routine and is the answer to lifting your skin and de-puffing eye-bags.
In this episode we cover:
How TikTok success has translated into sales Sarah's experience with paid advertising, what platforms she runs paid ads on and other marketing strategies The impact Kendall Jenner posting about Contour Cube had on the business Her experience moving from selling solely online to wholesalingCheck out Contour Cube here:
Follow Contour Cube on Instagram @contourcube
Follow Contour Cube on TikTok @contourcube
Follow Contour Cube on Facebook @contourcube
Join eCommerce Brand Builders course here
Thank you for listening! If you enjoyed this episode, we'd love for you to share a screenshot on your socials while you're listening and tag us @blossommedia_
Don't forget to 'subscribe' on Apple Podcasts or 'follow' on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au
Contact Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Wed, 26 Oct 2022 - 46 - What I've learnt this year in business
Welcome to the last solo episode for 2022! We have one more interview episode next week then we are taking a break for the rest of the year. This episode is a reflection of what I’ve learnt this year in business which can hopefully help you as well, no matter what type of business you have.
Sign up to the eCommerce Brand Builders coursehere.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
TikTok:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Brand Builders Coursehere.Wed, 19 Oct 2022 - 45 - Creating a community with Clare from Bon Maxie
Today's guest has been on my wish list for the podcast before I even started it and that is the wonderful Clare from Bon Maxie. She is the designer and CEO of the accessories label which has grown into a multi-million-dollar brand with really unique products. She is an amazing marketer with a marketing background and has created an incredible community with her product-based business.
In this episode we cover:
How Bon Maxie pivoted to be what it is today Whether she always intended to integrate herself into her social media If she has faced any challenges being the face of the brand Ways that paid advertising has helped the growth of the businessCheck out Bon Maxiehere
Follow Bon Maxie on Instagram@bonmaxie
Follow Bon Maxie on TikTok@bonmaxie
Follow Bon Maxie on Facebook@bonmaxieJoin eCommerce Brand Builders the coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Wed, 12 Oct 2022 - 44 - Your organic and paid social media marketing funnel
Today I wanted to discuss marketing funnels across both your organic and paid social media. There are so many different social media platforms now and it’s hard to know where each one fits and what kind of campaigns to run across each of them.
In this episode I cover:
What a marketing funnel is The breakdown of the funnel How you can utilise the funnel across your organic socials Ways you can apply the funnel to your paid campaignsSign up to the eCommerce Brand Builders coursehere.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
TikTok:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 05 Oct 2022 - 43 - Growing a global brand with ECO. Modern Essentials
Today I have an exciting guest, Clare Mitchell from ECO. Modern Essentials a wellness brand specialising in 100%pure essential oils and blends to support health and wellbeing. Clare founded ECO back in 2009 on the Gold Coast and has since launched the brand into 16 countries including United States, U.K, Denmark, Canada and Sweden.
In this episode we cover:
How the increased popularity of the essential oil industry has affected the brand Ways that ECO have used social media to create an audience Why they decided to create an app Clare’s advice for other eCommerce brands wanting to grow their business to the same levels of ECOCheck out ECO. Modern Essentialshere
Follow ECO. Modern Essentials on Instagram@ECOmodernessentialsJoin eCommerce Brand Builders the coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Wed, 28 Sep 2022 - 42 - Creating social media captions that convert
Captions are super important on social media so today I’m talking how some easy fixes you can make to your captions to improve your conversions through social media. After all, it’s important to stop someone’s scroll and grab their attention.
In this episode I cover:
Why a ‘hook’ is so important in your caption My recommendation on long vs short form captions How to sell without ‘selling’ All things call-to-actionsSign up to the eCommerce Brand Builders coursehere.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
TikTok:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Brand Builders Course here.Wed, 21 Sep 2022 - 41 - Learnings from 10 years in eCommerce marketing with Olivia Jenkins
Today I am speaking to Olivia Jenkins, a 9x award-winning authority in eCommerce, who empowers female entrepreneurs in the health, beauty, fashion and lifestyle industries to become household names. Holding an MBA in Marketing, 4 digital accreditations and 10+ years of corporate experience working hands-on with top global brands, Olivia combines her wealth of education and experience to help purpose-driven brands take aligned action towards their ambitious goals.
In this episode we cover:
Olivia’s journey to creating Olivia Jenkins Consulting Her go-to strategies for growing eCommerce brands How you can cultivate a ‘brand’ Tips for eCommerce business owners for upcoming sales events like Black FridayCheck out Olivia Jenkins Consultinghere
Follow Olivia on Instagram@oliviajenkins.coJoin eCommerce Brand Builders the coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Wed, 14 Sep 2022 - 40 - Are there 'rules' to follow on social media?
Today I’m talking about content centred around social media ‘rules’ that many social media marketers are often posting about and my perspective on it all.
In this episode I cover:
Why this topic grinds my gears Are there really rules to follow on social media? Some strategies that you can use to get better results to scale your brandSign up to the eCommerce Brand Builders coursehere.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
TikTok:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 07 Sep 2022 - 39 - Creating a personal brand with Anaita from Hero Packaging
In this episode I have the wonderful Anaita who is the co-founder of Hero Packaging and the author of Sell Anything Online.Her and her husband co-founded Hero Packaging in 2018, an online sustainable packaging company. It first started as a solution for her previous business, which was an eCommerce business and it's now a global company that has sold over 20 million compostable mailers to businesses. In 2020, she also wrote a digital marketing and eCommerce book called Sell Anything Online which has become a business in itself.
In this chat we cover:
How Anaita got into the world of eCommerce The role that social media has played in building both of her businesses Some strategies she uses to keep her community engaged Her top tips for businesses who want to grow on TikTokCheck out Hero Packaginghere
Follow Hero Packaging on Instagram@hero.packaging
Check out Sell Anything Onlinehere
Follow Anaita on Instagram@sellanythingonlineJoin eCommerce Brand Builders the coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Wed, 31 Aug 2022 - 38 - Being creative on social media
Today I’m back with another solo episode and talking about ways to stay creative and unique on social media because it is super hard yet so important to stay in your own lane. It can be hard not to copy or take inspiration from successful businesses in your niche, but being unique is the best thing you can do for social media success.
In this episode I cover:
Why you want to focus on being unique on social media Some ideas of how you can start thinking creatively My take on following your competitors on socialsSign up to the eCommerce Brand Builders coursehere.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
TikTok:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 24 Aug 2022 - 37 - Creating effective brand collaborations with Jess from Collabosaurus
In this episode I am speaking to Jess who the founder of Collabosaurus, which is a marketing platform that match-makes brands for clever collaborations and partnerships. With a background in fashion publicity and marketing education, Jess was often frustrated while sourcing cool brand partnerships in events, products and social media. This lead her to launching Collabosaurus in 2015, which has now attracted over 8500+ brandsincluding Porsche, ASOS, Bondi Sands & Marks & Spencer.
In this chat we cover:
How Collabosaurus was created Some benefits of a brand collaboration The difference between partnerships and collaborations Ways Jess has been able to grow her own ecommerce brand through collaborationsCheck out Collabosaurushere
Follow Collabosaurus on Instagram@collabosaurus
Download the free collaboration ideas generatorhere
Follow No.2 on Instagram@no.2_coJoin eCommerce Brand Builders the coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Wed, 17 Aug 2022 - 36 - Do Facebook ads still work?
Today I’m talking about paid advertising and the importance of diversifying your marketing as an ecommerce brand. You want to make sure that you’re not putting all of your eggs into one basket!
In this episode I cover:
Whether Facebook Ads still work The IOS changes that created doubts around Facebook Ads What we have experienced with our clients Some other channels that you can utilise to diversify your marketingSign up to the eCommerce Brand Builders coursehere.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
TikTok:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 10 Aug 2022 - 35 - Creating a subscription box with Michelle from Aussie Biz Chic
In this episode I speak to Michelle who is the founder of Aussie Biz Chic, a monthly subscription box for entrepreneurs with tools and resources to help grow their business. She has also created a new course that helps aspiring subscription box entrepreneurs to launch their own box.
In this chat we cover:
The journey of how Aussie Biz Chic came to be today How Michelle launched her subscription box The best strategies she has used to connect with her audience on a deeper level Some ways that she has been able to grow her community and membersCheck out Aussie Biz Chichere
Follow Aussie Biz Chic on Instagram@aussiebizchicJoin the eCommerce Brand Builders coursehere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Coursehere.Wed, 03 Aug 2022 - 34 - Building a community on your social media
Today I’m talking all about building a community on your social media. I really believe in the power of building a community on social media for your ecommerce business so I'm here to give you some tips on how to do it.
In this episode I cover:
What a community actually is Why you want a community The different ways you can build one Some examples on brands with a good communitySign up to the eCommerce Brand Builders coursehere.
Join before August 2nd2022 to receive a bonus of a personalised social media audit delivered by a juicy PDF!Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
TikTok:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 27 Jul 2022 - 33 - Scheduling strategically on social media with Christy from Plann
Today I am speaking to Christy Laurence who is the founder of Plann, a social media scheduler and suite with a real focus on social media strategy. Christy is a powerhouse and has self-funded Plann to over 3 million downloads in 220 countries with a team spread across the globe.
In this episode we cover:
The story of how Plann came to be Christy’s perspective on planning in advanced rather than posting on the fly How she has used her personal brand to position herself as a leader in the space How Plann’s features can help brands be more strategic with their socialsCheck out Plannhereand use BLOSSOMXPLANN20 for 20% off your first monthly OR annual payment
Follow Plann on Instagram@plannthat
Follow Christy on Instagram@christyladylaurenceThank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 20 Jul 2022 - 32 - Getting started with influencer marketing
Today I am giving you a bit of an introduction to Influencer Marketing to help you if you haven’t tried it before or are looking into it but don’t know where to start. This topic will be covered at the eComm Growth Summit next week too which is super exciting!
In this episode I cover:
What influencer marketing actually is Why it’s SO poweful for growing your brand Some ways you can start off with influencers My tips for finding the right influencers for your brandGrab your ticket to the eComm Growth Summithere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 13 Jul 2022 - 31 - Marketing a sex toy with Viv from Girls Get Off
Today I have Viv who is the co-founder of Girls Get Off on the podcast! Girls Get Off is on a mission to normalise female pleasure and in their first year of business they sold over 11,000 Missy Mini toys to happy customers.She’s previously built and sold two other businesses in the e-comm and social media space, and believes that there is no secret; anyone can do it.
In this episode we cover:
Viv’s journey to creating Girls Get Off How they have been able to stand out in the sex toy industry Their top strategies for building a large and engaged community on social media How they navigate advertising a product that Facebook deems as ‘controversial’Check out Girls Get Offhere
Follow Girls Get Off on Instagram@girlsgetoff
Follow Girls Get Off on TikTok here@girlsgetoff
Join the Girls Get Off Facebook Grouphere
Follow Viv on Instagram@vivconway_Grab your ticket to the eComm Growth Summithere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 06 Jul 2022 - 30 - The eComm Growth Summit is HERE!
I’m so excited to finally be announcing the eComm Growth Summit! I have created Australia’s first virtual eCommerce conference that is focused on scaling your business to new heights. If you are ready to grow your eCommerce business, this is the conference for you.
In this episode I cover:
What the conference is all about Who is speaking at the conference and what topics will be covered What is included in your ticket and virtual goodie bag The prizes that are up for grabs on the dayTo learn more and grab your ticket head toecommgrowthsummit.com
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 29 Jun 2022 - 29 - Scaling your eCommerce business with Lisa Jones
Today I am chatting to Lisa from Lisa Jones + Co who is a mum of three, passionate e-commerce expert and builder of 3 multi-million dollar e-commerce brands.Lisa shares her uncomplicated approach to starting, growing and scaling up online brands through her high touch mentoring programs and retreats, as well as sharing her expertise on stages, inside her podcast and book, and all her social channels
In this episode we cover:
Lisa’s tips for e-commerce brands who want to grow to 6 figures and beyond The part that social media plays in the growth of an e-commerce business Why e-commerce businesses should start outsourcing What it was like learning from influential mentorsCheck out Lisa Jones + Cohere
Follow Lisa Jones + Co@lisajones_co
Download Lisa’s 25 Tips To Double Your Website Conversion RatehereGrab your ticket to the eComm Growth Summit here
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 22 Jun 2022 - 28 - 3 Years of Blossom Media
This is a very special episode because it is coming up to my 3 year birthday in business! I take you through each year of Blossom Media and talk about what’s happened, some of the lessons I’ve learnt and just reflect on everything because I don’t do that enough.
Don’t forget to enter the giveaway and win Ecomm Guide To Social Media Success and Paid Ads To Product Sales by sharing a review! Entries close July 16.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 15 Jun 2022 - 27 - Building a multi-million dollar skincare brand with Kayla from Tribe Skincare
Today I am speaking to Kayla from Tribe Skincare, a multi-million dollar skincare brand for sensitive skin. Kayla started the brand from her spare bedroom over 4 years ago and it is now loved by over 50,000 Australians.
In this episode we cover:
Kayla’s journey to how Tribe Skincare came to be today What helped build brand trust in the early days How Tribe Skincare worked with influencers years ago vs now Ways that Tribe Skincare has changed and adapted their marketing strategiesFind the Tribe Skincare websitehere
Follow Tribe Skincare on Instagram@tribeskincareThank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 08 Jun 2022 - 26 - How to reach the next level in your eCommerce business
It’s so common to feel stuck in your business, I know I have felt like that before. There are usually a few reasons why you do feel stuck, maybe you don’t know where you want to go and don’t really know what that next level looks like.
In this episode I cover:
Why you need to set goals What to invest in to help your business grow How coaching can be beneficial to your successLearn more about my 1:1 social media coachinghere.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
TikTok:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 01 Jun 2022 - 25 - Creating a unique brand voice with Fete Creative
In this episode I have a very special guest for you and that is Nell from Fete Creative. She is an eCommerce copywriter and works with online brands to help them blend web copy and product descriptions into really personality packed copy. She specialises in turning browsers into buyers, making you more sales, which is obviously what we want from our copy.
In this episode we cover:
Nell's journey from working in government and financial services to where she is now All things brand voice strategy The part that a business’ target audience plays into their brand voice How e-comm businesses can inject more of their personality into their copyCheck out the Fete Creative websitehere
Follow CAN DO! Content on Instagram@fetecreative
Learn more about Nell’s Hot Fix SessionshereThank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 25 May 2022 - 24 - 3 steps to grow your eCommerce brand
I’m back with another solo episode and today I’m talking about my social media framework called the Blossom On Social Blueprint. I created it about a year and a half ago and it is my exact process to grow eCommerce brands and allow them to make more sales from social media. It’s a three step process that I have helped many clients use and when followed it can really turn your brand into a household name.
In this episode I cover:
My 3 step process that can turn your brand into a household name Crafting your social strategy and laying the foundations Building an engaged community Growing and scaling your businessPurchase my e-book The E-comm Guide To Social Media Successhere.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 18 May 2022 - 23 - Why audience research is the key to social media marketing success with CAN DO! Content
In this episode I have an awesome interview for you with Nadine from CAN DO! Content. She is an incredible strategic copywriter and really focuses on every single touchpoint of the customer journey (which is so so important in ecommerce). Over the past 5+ years she’s given women-led brands globally the words to nurture genuine connections with their ideal customers and drive sales.
In this episode we cover:
Nadine’s unique take on copywriting Her top tips for keeping the customer engaged at every stage of the customer journey How ecomm businesses can use audience research to get clear on defining their target audience The best ways to incorporate audience research into your existing routineCheck out the CAN DO! Content websitehere
Follow CAN DO! Content on Instagram@candocontent
Find your customer-charming superpower via Nadine’s quizhereThank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 11 May 2022 - 22 - It's time to get on TikTok
Today I’m diving into a topic that I’ve never spoken about on the podcast before and that is TikTok. I do want to talk more about it because I think there is so much potential in it. I have some really good tips to give you so hopefully you can start to grow on TikTok and get that incredible reach, exposure and sales that it can bring.
In this episode I cover:
The difference between your Following Feed and For You Page Why it’s different to Instagram Reels What types of content work best on TikTok How often you should be postingThank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 04 May 2022 - 21 - Create converting Facebook and Google Ads for your eCommerce business with JES Solution Marketing
In this episode I am speaking to one of my wonderful business friends, Jess from JES Solution Marketing. She is a Facebook and Google Ads Queen and has so much knowledge. Over the last four years in her business she has helped over 100 service and product-based businesses to find the right people online through strategic paid ads that convert.
In this episode we cover:
Jess’ business journey The difference between Google and Facebook Ads What types of campaigns ecomm businesses should be using Her advice for people who are trying to rush into paid adsCheck out JES Solution Marketinghere
Follow JES Solution Marketing@jessolutionmarketingThank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 27 Apr 2022 - 20 - Why you need funnels in your Facebook Ads
Welcome to another solo episode where I talk all about funnels when it comes to Facebook Ads. I’m here to try and make it easier for you to understand as they are one of the most common problems I see people facing with their ad campaigns.
In this episode I cover:
What funnels are Why they are important in Facebook ads The reason you should have a funnel at all times How to apply funnels to your holistic marketing strategyWatch our free masterclass on creating Facebook ad campaigns that sell your productshere.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 20 Apr 2022 - 19 - Creating a stand out brand with Complete St
In this episode I’m talking to branding expert Jess from Complete St. They are a complete creative agency specialising in branding, marketing, printing and packaging. Today we talk all things branding so we can learn more about what branding actually is, how to be consistent with it and how to be branded on social media.
In this episode we cover:
What branding businesses need to have in place Jess’ top tips for standing out on social media through the noise How good packaging helps with social media The benefit of using gifs on InstagramCheck out Complete Sthere
Follow Complete St on Instagram@completestco
Follow Complete St on Facebook@completestThank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 13 Apr 2022 - 18 - Is it time to outsource?
Today I am back with another solo episode! I see a lot of talk about outsourcing certain tasks to specialists such as marketing, but I don’t see enough people talking about outsourcing those day-to-day tasks in your business. Outsourcing those smaller tasks takes them off your plate so you have the time to do what you do best to grow your business.
In this episode I cover:
The kind of tasks that you can outsource When you should outsource Tips for starting out with outsourcingThank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 06 Apr 2022 - 17 - How to Sell Out your Product Launches with Meant to Biz
Today I am chatting to Kate from Meant to Biz who is a product launch strategist and business coach who helps eCommerce businesses turn their products into profit. Not only does she help eCommerce business launch their products, she has also launched and grown three of her own eCommerce brands so she knows what she’s talking about.
In this episode we cover:
The different types of launches Kate’s top tips for product-based businesses that are yet to launch How social media plays a part in launching products and making more sales Tips for making money without the stress of working a million hours per weekCheck out Meant to Bizhere
Join the waitlist for 5 Figure Product Launch Labhere
Follow Meant to Biz@meant.to.bizThank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 23 Mar 2022 - 16 - WTF is the Facebook Pixel?
Today I’m back with another solo episode to chat about WTF the Facebook Pixel is. It's basically what everyone thinks when someone mentions the Pixel because they have no idea what it is. They’ve officially changed the name to the Meta Pixel but I won’t be calling it that because that will just confuse everyone.
In this episode I cover:
What the Facebook Pixel actually is Why it's important to install it on your website The reasons you need it to effectively run Facebook Ads How Apple’s iOs update has affected it’s dataJoin our course Blossoming Facebook Adshere
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 09 Mar 2022 - 14 - Creating Instagram Reels that convert with The Socialista
In this episode I am speaking to Monique from The Socialista who is the queen of Reels for service based businesses and I’m obsessed with how much energy she puts into every single Reel. Today I’m getting her top Reels and Instagram tips so that you can start feeling confident and skyrocket your engagement.
In this episode we cover:
How Monique shows up everyday with such high energy in her content The biggest mistakes she sees people making with Reels How she maintains her high engagement on Instagram Her biggest tips for businesses to ensure they’re posting strategically and consistentlyCheck out The Socialistahere
Follow The Socialista@thesocialista_
Follow Rise with Reels@risewithreelscourseJoin the waitlist for The eCommerce Brand Builders Coursehere.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 16 Feb 2022 - 13 - Social media can be easy
Today’s episode is all about making social media easy because yes, I’m a social media marketer but even I can find it hard when I don’t have the right foundations in place. When I don’t have the information I need, the strategy or the planning then social media is bloody hard!
In this episode I cover:
The important of having a plan when it comes to social media What your strategy should include Why you need to start batch creating your content Key promos and days of the month to consider when planning your contentJoin the waitlist for The eCommerce Brand Builders Coursehere.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us@blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email usadmin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website:www.blossommedia.com.au
Instagram:@blossommedia_
Facebook:@blossommediasocial
Check out our eCommerce Courseshere.Wed, 09 Feb 2022 - 12 - How to market your startup with The Startup Sisterhood
In this episode I sit down with Kristy from The Startup Sisterhood who is a brand and marketing strategist with over 10 years experience in the branding, advertising and marketing landscape. Kristy has corporate experience but also knows what it takes to build a successful eCommerce business from nothing. She founded The Startup Sisterhood which is a membership community for early-stage product-based businesses to learn the secrets to brand, market and grow their startup into a successful brand. Get ready to take some notes because there is so much value in this episode!
In this episode we cover:
Kristy’s business journey and how she went from the corporate world to growing 3 businesses The important things that a business should have in place before launching Mistakes that Kristy sees startups making when they market their business Why a brand strategy is important for e-commerce businessesCheck out The Startup Sisterhood here
Follow The Startup Sisterhood on Instagram @thestartupsisterhoodJoin the waitlist for The eCommerce Brand Builders Course here.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Courses here.Wed, 26 Jan 2022 - 11 - We need to talk about hashtags
Happy 2022 everybody! Today’s episode is all about hashtags because in the last few months of 2021 there was a lot of talk about hashtags with some false and confusing information.
In this episode I cover:
My hashtag strategy and why I use this method Whether hashtags should be in the caption or in a comment The update that caused all of this confusion for Instagram users What you should be (and not be) relying on hashtags to do for your accountPurchase my e-book The E-comm Guide To Social Media Success here.
Join the waitlist for The eCommerce Brand Builders Course here.Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Courses here.Wed, 12 Jan 2022 - 10 - How much does my boyfriend know about my business?
Today is our last episode for the year and it’s a fun one! I sat down with by my boyfriend of six years Harrison to quiz him on all things Blossom Media and what we get up to every day. We'll find out how well he’s been listening to me in the last two years of running my business.
We hope you have a good Christmas break everyone, and we’ll see you in 2022!
Thank you so much for listening to the podcast this year. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Courses here.Wed, 15 Dec 2021 - 9 - Skyrocketing your business through the power of Instagram Reels with The Social Impact
In this episode I am chatting to Alisha from The Social Impact who is a Reels Queen and helps product-based businesses turn into Instagram sensations. People talk a lot of shit about Reels and how pointless they are, but I've seen firsthand the impact that Reels have had, not only on Alisha's business, but also her many e-commerce clients. She's a bundle of joy and energy, and I'm so excited for you hear our chat about the world of Instagram and how you can grow your product-based business to new heights through Instagram Reels.
In this episode we cover:
Alisha’s business journey from working a 9-5 to her amazing success with The Social Impact The results she’s seen through Reels for her product-based clients Mistakes that she sees e-commerce businesses making on social media All things Reels for e-comm businesses and what you need to get startedCheck out The Social Impact here
Follow The Social Impact on Instagram: @thesocialimpact.au
Follow Rise with Reels on Instagram: @risewithreelscourseThank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Courses here.Wed, 01 Dec 2021 - 8 - Balancing family and a rapidly growing business with The New Devine
In this episode I’m talking to Claire Devine who is the artist behind The New Devine, a family run business that creates art that celebrates the wild, joyful spirit of Australia. She was working as a school teacher when family illness meant she had to take a break from her job. This break allowed the family to reprioritise, focus on each other and give energy to Claire's painting. As that popularity for her work grew, The New Devine quickly evolved from a painting pastime into a serious, full-time business.
In this episode we cover:
Claire’s journey from being a school teacher to becoming a full-time artist and business owner How she has developed such a strong relationship with her customers and community The ways she uses social media to convert her audience into sales How she decided it was time to outsource tasks in her businessCheck out The New Devine here
Learn about mentoring and The Devine Intervention here
Follow The New Devine on Instagram: @thenewdevineThank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Courses here.Wed, 17 Nov 2021 - 7 - Why would someone buy from you?
In today’s episode I’m talking about a topic that I feel like isn’t spoken about enough. I see people speaking about their products, launching new things and scaling with ads but I rarely see people going back to the basics and thinking about why someone would buy from you.
In this episode I cover:
What I’ve been up to and some updates on 2022 for Blossom Media Questions to help determine how well you know your audience and their needs Why you need to know what sets your product apart from someone else doing the same thing What we cover in our eCommerce Brand Builders courseJoin the waitlist for the next round of eCommerce Brand Builders here.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Courses here.Wed, 03 Nov 2021 - 6 - Humanising your brand with SBJ Studios
In this episode I sit down with Jarrah from SBJ Studios. Starting her company at age 19, Jarrah has spent the last 3 years building a social media marketing agency with a team of 5, a portfolio of incredible clients from all over the world as well as a loyal community online at @sbj.studios. She's amazing at what she does and she also holds a very special place in my business journey, as I was lucky enough to be a part of her team at SBJ Studios just over a year ago now. Social media is her jam, and Jarrah has worked with hundreds of brands, helping them achieve amazing things through the power of strategic social media marketing and paid advertising.
In this episode we cover:
How Jarrah has grown her business from a 19 year old social media manager to a team of 5 Her top tips for people who are trying to grow their business on social media Why e-commerce businesses should show a personal side to their business Where organic social media and paid advertising fits into the buyer journeyCheck out SBJ Studios here
Follow SBJ Studios on Instagram: @sbj.studios
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Courses here.Wed, 20 Oct 2021 - 5 - Before you start Facebook Ads - listen to this!
In today’s episode I’m talking about one of my favourite topics, Facebook Ads! I know this is a very popular topic amongst the business owner community because it can be such an unknown area for a lot of people. I run Facebook ads for a lot of eCommerce clients and teach people how to manage them for their own business, so I’m always wrapped up in the Facebook ads world.
In this episode we cover:
What you need to set up before you start running ads A checklist to help determine if your business is ready to run Facebook Ads How your organic social media affects your ads The importance of a converting website Why your other forms of marketing are crucial for running Facebook Ads.Check out our FREE Facebook Ads masterclass here.
Join the Blossoming Facebook Ads course here.Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Courses here.Wed, 06 Oct 2021 - 4 - Building your handmade product business with Fat Mango Creative
In this episode I sit down with my good friend Nicole who is the designer and maker behind Fat Mango Creative. Nicole started Fat Mango Creative in January 2018 as a creative outlet and a place to sell her handmade cards. It was not long after opening her Etsy store and entering the world of handmade that she discovered Acrylic Earring design. Fast forward to June 2018, she ditched the card making and released her first collection of acrylic earrings. Now Nicole runs Fat Mango Creative full time and has a cult following with an incredibly engaged community that she built on social media.
In this episode we cover:
Nicole’s journey from selling handmade cards to handmade earrings How she has been able to grow such an engaged community organically through social media The positives and negatives that can come from showing up online Some of the challenges Nicole has overcome and learnt from as a handmade businessCheck out Fat Mango Creative: https://fatmangocreative.com/
Learn about mentoring for 2022: https://fatmangocreative.com/pages/fat-mango-mentoring
Follow Nicole on Instagram: @fatmangocreativeThank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Courses here.Wed, 22 Sep 2021 - 3 - My business journey
In today’s episode I take you through my business journey and how I got to where I am today.
In this episode we cover:
- The many jobs I’ve worked to get me here
- What lead me to create Blossom Media
- How quickly I was able to grow my business to be full time and what it is todayThank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Courses here.Wed, 08 Sep 2021 - 2 - The 2 types of content you need to post on your socials to sell more products
In today’s episode of eCommerce Brand Builders, I talk about the two types of content you need to post on your socials in order to sell more products.
In this episode we cover:
- The difference between connecting content and converting content
- My thoughts on the algorithm constantly “changing”
- Being a human and speaking to your audience like they are humansGrab your FREE copy of our social media content strategy formula here.
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.
Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Courses here.Tue, 07 Sep 2021 - 1 - The eCommerce Brand Builders Podcast is here!
Welcome to the very first episode of the eCommerce Brand Builders podcast! I’m your host, Chelsea, the founder of Blossom Media – a social media agency with a difference. We help eCommerce businesses grow vibing online communities with social media strategies that actually work (and don’t take over your life.) Tune in to learn everything there is to know about social media for your eCommerce business!
In this episode we cover:
- A bit about me (Chelsea) and my business Blossom Media
- Why I want to bring you this podcast
- Topics that you can expect from future episodes
- When we release new episodes
Thank you so much for listening. If you enjoyed this episode, we would love for you to share a screenshot on your socials while you’re listening and tag us @blossommedia_.Don’t forget to hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify to keep up to date with new episodes! If there is anything that you would like covered in this podcast, please let us know on Instagram or email us admin@blossommedia.com.au
Connect with Blossom Media on all of your favourite platforms!
Website: www.blossommedia.com.au
Instagram: @blossommedia_
Facebook: @blossommediasocial
Check out our eCommerce Courses here.Wed, 01 Sep 2021
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