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Australian Business Podcast

Australian Business Podcast

Rask

Australian Business Podcast is Australia's top business podcast for people building, managing and leading a successful small business in Australia. Hosted by Zara McGuffie, CEO of Inflection, and Jordan Kidis, co-founder of Grey Space Advisory, whether you're drawing a small business plan on a serviette, have a growing side hustle, you run a business with 10 employees or 100, the Australian Business Podcast will teach you how to grow, manage, market and steer your business to success. The Australian Business Podcast will help you grow your business faster, take advantage of industry change and opportunities, and identify strategies to make you more profitable. Hosted by Owen Rask, founder of The Rask Group; plus Jordan Kidis & Danil Goloubev, co-founders at Grey Space Advisory, and Zara McGuffie, CEO of Inflection Marketing. you can take our free business course on Rask by following this link: https://bit.ly/3B9Xekp Owen's top Australian Business Podcast resources: Australian Business Podcast - landing page Ask a question Inflection community Free business course ⚠️ General information, tax & legal warning ⚠️ The information in this podcast is general information only. That means, the information does not take into account your objectives, financial situation or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on the information. In addition, you should obtain and read the product disclosure statement (PDS) before making a decision to acquire a financial product. The Rask Group Pty Ltd is not a licenced tax agent or law firm. If you don’t know what your needs are, you should consult a trusted and licensed financial adviser, tax agent and/or lawyer, who can provide you with personalised advice, tax advice and legal advice. Please read The Rask Group's Terms & Conditions and Financial Services Guide on our website before acting on the information in this podcast.

162 - Rebranding for Growth: Rask's Bold Move To Ditch Their Logo (and why you should too!)
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  • 162 - Rebranding for Growth: Rask's Bold Move To Ditch Their Logo (and why you should too!)

    It's a question most business owners don't want to ask, but one that can have a big impact on long-term success and growth.  Join Zara McGuffie as she delves into the risky world of rebranding with Owen Rask, uncovering the hidden reasons why even thriving businesses need to evolve.  In this episode, you'll discover: The story behind Rask's rebrand and why they ditched their logo How a simple shift in messaging can transform your target audience and attract new customers 3 crucial mistakes to avoid when rebranding your business, saving you time and money The ideal framework for a successful rebrand, providing a step-by-step guide for your own business AUSTRALIAN BUSINESS PODCAST RESOURCES Free Business Owner Community Free Marketing Call with Zara Inflection Accelerator Program Rask Resources Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser.Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

    Sat, 16 Nov 2024
  • 161 - 3 Secrets To Turning Empty Tables to a Full House: Digital Marketing for Hospitality, Cafes and Restaurants

    In this episode of The Australian Business Podcast, Zara McGuffie sits down with guest James Bowman, of Inflection. Together they discuss marketing strategies that help cafes, restaurants, and pubs to increase their customers. You will learn: The importance having of a strong digital reputation Social media strategies Best practices for content creation Paid advertising strategies, such as Google Ads and Facebook Ads Influencer marketing and collaborations AUSTRALIAN BUSINESS PODCAST RESOURCES Free marketing call with Zara Inflection Accelerator Free Business Owner Community Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

    Sat, 09 Nov 2024
  • 160 - 6 Steps to a Bullet Proof Financial Plan: Mastering Cash Flow, SMART goals & more

    What You’ll Learn in This Episode Why setting financial goals is critical for business success Different types of financial goals to consider, from revenue to cash flow How to create SMART financial goals that are achievable and measurable Tips for crafting a comprehensive financial plan that supports your goals The importance of tracking progress and adjusting goals over time Tools and resources to streamline your financial goal-setting process AUSTRALIAN BUSINESS PODCAST RESOURCES Free strategy call with Zara Inflection Business Coaching Free Business Owner Community Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

    Sat, 02 Nov 2024
  • 159 - Email Marketing Made Easy: 5 Tips for Small Businesses

    In this episode of The Australian Business Podcast, Jordan Kidis sat down with Zara McGuffie to dive into 5 proven tactics to stand out in a crowded inbox, from early bird campaigns to irresistible offers. You’ll learn how to segment your email database and personalise marketing campaigns to improve your open rates, overall engagement, and conversion rates. We also chat through nurturing leads, building relationships, how to leverage Black Friday Cyber Monday in 2024, and tips to get thinking about your strategy for 2025.  AUSTRALIAN BUSINESS PODCAST RESOURCES Free strategy call with Zara Inflection Business Coaching Free Business Owner Community Rask show notes Access Show Notes Invest with Owen Mortgage Broking Financial Planning Property Coaching 100-point property checklist (PDF) Accounting with Grey Space Business Coaching Rask Core – DIY investing Owen’s FREE investor bootcamp Ask a question DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

    Sat, 26 Oct 2024
  • 158 - How to manage remote teams

    In this Australian Business Podcast episode, your hosts Zara McGuffie, from Inflection, and Jordan Kidis, from Grey Space Advisory discuss the complexities of managing a remote team.  Free call with Zara Free cash flow template Topics covered today: The challenges of managing a remote team Building Trust and Accountability Maintaining Team Engagement  Managing Performance Resources for this episode: Inflection website ~~ Resources for the show ~~ Get retirement advice: https://bit.ly/R-plan  Ask a question (select the Retirement podcast): https://bit.ly/3QtiY00  Invest with Rask: https://bit.ly/R-invest  Access all episodes: https://bit.ly/R-notes  Mortgage Broking: https://bit.ly/broke-rask  Property Coaching: https://bit.ly/R-P-coach  100-point property checklist (PDF): https://bit.ly/prop-check  Accounting: http://bit.ly/3DG5lWS  Business Coaching: https://bit.ly/o-coach  DISCLAIMER: This podcast contains general financial information only. That means the information does not take into account your objectives, financial situation, or needs. Because of that, you should consider if the information is appropriate to you and your needs, before acting on it. If you’re confused about what that means or what your needs are, you should always consult a licensed and trusted financial planner. Unfortunately, we cannot guarantee the accuracy of the information in this podcast, including any financial, taxation, and/or legal information. Remember, past performance is not a reliable indicator of future performance. The Rask Group is NOT a qualified tax accountant, financial (tax) adviser, or financial adviser. Access The Rask Group's Financial Services Guide (FSG): https://www.rask.com.au/fsg Learn more about your ad choices. Visit megaphone.fm/adchoices

    Sat, 19 Oct 2024
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