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Charolais USA

Charolais USA

Charolais USA

The Charolais USA podcast is the official audio program of the American-International Charolais Association. Your go-to resource for all things related to the Charolais breed of cattle, in each episode we will focus on industry trends, news from the association, and provide valuable insights into the latest developments in breeding, genetics, marketing and the Charolais community. Whether you’re a seasoned breeder or just starting in the Charolais world, this podcast offers a wealth of information to help you stay informed and engaged in the Charolais breed.

16 - Bull Buyer Customer Service Strategies
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  • 16 - Bull Buyer Customer Service Strategies

    Satisfied customers are 87% more likely to make another purchase, so how do we provide customer service options for bull buyers to keep them coming back for more? AICA field representative Cody Beck joins the podcast to highlight what’s working in the world of bull buyer retention. 

    Sat, 14 Sep 2024 - 33min
  • 15 - Preparing for a production sale-planning for success

    It’s all too easy to feel stress when getting ready for your sale, after all, production sales are the result of years of creating the right genetics. Click to listen as Hadley Schotte outlines the building blocks of developing a timeline of preparation for your most important day of the year. 

    Sat, 31 Aug 2024 - 40min
  • 14 - How are Char-sired feeder cattle selling in today’s market?

    Dennis Metzger, Metzger Marketing, markets feeder cattle sourcing from 16 states while also serving on the AICA Commercial Committee. Tune in to hear his insights from a busy summer video sale season transitioning to fall, what bull buyers must know about marketing their calves, and how Charolais producers can build a market for their cattle.

    Wed, 21 Aug 2024 - 24min
  • 13 - Do older genetics get discounted in their EPDs, why don’t my EPDs match animal performance, how do I form contemporary groups, and are genomics more important than ultrasound?

    Kelli Retallick-Riley, AICA Genetic Consultant, joins the podcast to discuss these breed improvement and EPD topics as submitted by the AICA membership. Listen in as Kelli describes the importance of data in our genetic evaluation, and how breeders can best set themselves up for success utilizing these tools in their own herds.

    Wed, 21 Aug 2024 - 47min
  • 12 - TSI Evolution, Diluter Testing, Bovine Congestive Heart Research, PA Updates-A recap & next steps from the AICA Breed Improvement Committee Meeting

    Listen in while we chat with Jim Johnson, Breed Improvement Committee Chair, joins the Charolais USA Podcast to take a deep dive into the why, how, and when for upcoming TSI enhancements. Keep listening for more updates from the meeting regarding several items discussed which impact the future of the genetic advancement in the Charolais breed.


    The Charolais USA podcast is the official audio program of the American-International Charolais Association. Your go-to resource for all things related to the Charolais breed of cattle, in each episode we will focus on industry trends, news from the association, and provide valuable insights into the latest developments in breeding, genetics, marketing and the Charolais community. Whether you’re a seasoned breeder or just starting in the Charolais world, this podcast offers a wealth of information to help you stay informed and engaged in the Charolais breed.

    Wed, 19 Jun 2024 - 1h 08min
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