Creative Courage

What season of business are you currently in? This is one of the most important questions you can ask yourself as a creative studio owner. I used to believe that there were good times and bad times in business, but what I came to realise is that these are just ‘seasons’. And like the seasons in nature, by understanding them and preparing for their arrival, you can weather the worst storms and benefit the most when the sun is shining. In this week’s episode of the Creative Courage podcast, I unpack the four seasons of business, and how each one impacts your projects, clients, and mindset. Knowing which season you’re in can reshape how you make business decisions and help you to avoid frustration and burnout. If you ever find yourself stuck as to where you should be putting your priorities, or your business tends to rapidly switch from ‘way too busy’, to ‘desperate for work’, this episode is for you. Covered in this episode:  What are the four seasons of business and which one are you in? How to avoid the cycle of burnout that traps many creative business owners. Why limiting your capacity can actually be a benefit to your business. How to avoid panic mode when the leads dry up. Why marketing is a year-round priority - even when you’re fully booked. When is the right time to seek outside support? How taking time to celebrate wins can fuel growth. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE Apply to work with Matt - https://www.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Have you ever felt so overwhelmed by your business that it feels like you’re on the brink of collapse? That’s exactly what Kai Cheng was going through after leaving a job at one of Taiwan’s top video agencies to start his own business.  Two years ago, Kai was taken to hospital because he thought he was dying. What was really happening was that he was experiencing panic attacks due to the extreme stress of running his own business alongside starting a family. Since then, Kai has gone from barely surviving to thriving, and in this episode, he shares the three strategies that allowed him to win huge clients like Bentley, stand out from his competitors and generate hundreds of inbound leads. For Kai, it was crucial to create a business that not only supported his family but also allowed him to do more meaningful, impactful work. After sending out thousands of cold messages and getting no response, though, Kai realised that something had to change. This episode is filled with actionable strategies that will help you to grow your creative business faster and more sustainably, so that you can find more fulfilment in your work while avoiding burnout. Covered in this episode:  Three strategies to take your business to the next level, while giving you more free time. How to position yourself to stand out in a crowded market. The crucial mindset shifts that transformed Kai’s business. The cold outreach technique that allowed Kai to secure Bentley as a client. How to use tools like ScoreApp effectively to generate hundreds of inbound leads. How to create a compounding pipeline that fills your sales funnel on autopilot. A strategy for creating irresistible ads targeted to your ideal clients. How to present your services as essential, rather than a ‘nice to have’. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE Apply to work with Matt - https://www.mattessam.co.uk/creative-life-accelerator ScoreApp - https://scoreapp.com/  CONNECT  Kai Cheng on LinkedIn - https://www.linkedin.com/in/akaicheng/  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/  LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT   Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Would you love to work on more impactful projects, but the day-to-day running of your business gets in the way? Cey Sesiguzel was in the same boat, running a successful video production agency while eager to produce the documentary he’d dreamed of making. Five years later, Cey’s film is days away from its release in cinemas nationwide - and his agency's turnover doubled in just 12 months whilst creating his film. In this episode, Cey shares his journey of achieving his creative dream, without sacrificing his business. Cey opens up about overcoming the obstacles that stood in his way, and how he managed to raise a large amount of funding off the back of a single piece of content. As Cey was a past client of mine, I got goosebumps several times throughout this episode. Cey’s story of making his passion project a reality is an inspiration and for creatives looking to do more impactful work, I know you’re going to get a huge amount of value from it.  If you’ve ever found yourself stuck between growing your business and pursuing something bigger, this episode will show you how it’s possible to achieve both. Covered in this episode:  How to get started on your passion project while growing your business. The strategies that helped Cey’s business grow while producing a feature film. How Cey was able to raise investment from his network and existing clients. The steps to getting a personal project off the ground and into cinemas. How to rethink money in a way that fuels your creativity and impact. The connection between sales, funding, and turning your creative vision into reality. A much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  The Divided Island - https://www.thedividedisland.com   Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Cey Sesiguzel - https://www.linkedin.com/in/cey-sesiguzel-a88b9b22/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

If you’re like most creative agency owners, chances are most of your work comes through word of mouth and referrals. And that’s not necessarily a problem - referrals can be one of the best lead generators. But what I’ve discovered is that most people don’t have a referral strategy, leading to inconsistent results and a lack of control over the flow of projects. In this episode, I’m sharing an underrated strategy that can transform the way you win projects, giving you a steady stream of inbound inquiries without that uncomfortable feeling that you’re ‘begging’ people for work. We’ve implemented this strategy with our clients and it’s led to them paying for an entire year of coaching within 30 days of joining. And this can work for past clients and those you never ended up working with, too. I share the exact questions to ask that allows you to give more value, rather than take it and create a consistent referral machine. If you want to take back control of your project pipeline and become known in your network for delivering value, this episode is for you. Covered in this episode: How to build a referral strategy that gives you control over your lead flow. Flipping the referral process so you’re giving, rather than ‘begging’. The questions you should be asking to generate more consistent referrals. How to demonstrate your value and keep clients coming back for more. How to position yourself as the go-to expert in your network. And more... If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Are you struggling to scale your business, without working longer hours? Are you feeling burnt out and unfulfilled, even though from the outside, your business looks like it’s thriving? That’s exactly where I was years ago - snowboarding in Canada, living the digital nomad lifestyle. I had friends messaging me, congratulating me on living the dream - but beneath the surface, it was a different story. I wasn’t happy. I was working with the wrong kinds of clients, feeling overwhelmed, and constantly stressed about money. But this all changed when the loss of a family friend forced me to rethink everything. I spent months reflecting on my business and what wasn’t working. I invested almost all the money I had in mentorship from some of the most successful entrepreneurs out there, hoping to understand what they were doing differently. And it quickly became clear. In this episode, I share the game-changing lessons I learned to help you build a business that doesn’t just pay the bills but allows you to thrive and do more of the work that fulfils you. Covered in this episode: How to stop trading time for money and build something that scales without you. The three things that move the needle when it comes to doing more work that makes a positive impact and leave you feeling fulfilled. How to position yourself as a partner so clients stop asking for discounts and start respecting your true value. How to sell your services in a way that can double a prospect’s budget in one conversation. The key to standing out in an oversaturated market. How to make sure you're actually implementing your ideas. Real-world case studies of creative business owners who have transformed their businesses and lives with these strategies. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  Case studies - https://www.mattessam.co.uk/success-stories  Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/   LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Are you using design thinking in your business? If not, you’re missing out on a powerful tool that can help you land better clients with bigger budgets. In this episode, I’m joined by Matt Anderson, a design consultant with over 20 years experience in operational roles within some of the world’s largest corporates such as Virgin Mobile Australia. Many creatives struggle with the operational and logistical side of business. By leveraging design thinking, creatives can communicate the value of design more effectively, win higher-value clients, and ensure they’re addressing the real issues that people are facing. Matt shares actionable strategies to help you position yourself as a trusted partner to potential clients, and better communicate the value of what you do. If you even find approaching and communicating with corporate clients a challenge, you won't want to miss this episode. Covered in this episode:  What is design thinking and how you use it to grow your business. The keys to getting a foot in the door with big corporates. How to communicate the value of creative services to corporate clients. How to get clients to share their real challenges so you can offer the solutions that align with their needs. Building closer relationships with clients without them dictating the process. How to challenge clients’ assumptions without coming across as pushy And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  Think Startup - https://www.thinkstartup.com.au/  Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Anderson on LinkedIn - https://www.linkedin.com/in/mattandersonaus/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

If you’re like most creatives, sales probably isn’t your favourite part of running your business. But what if you could change the way you think about sales - and the results you get? In this episode, I break down The 10 Commandments of Sales - key principles that have helped my clients close more deals and land higher-value projects, even if they haven’t had any formal sales training. These are fundamental principles that you can refer back to before any sales conversation that will make you feel more confident and get you better results. From how to get clients selling themselves to you, to making sure you never get ghosted again, this episode is packed with actionable strategies to make sales feel lighter, more effective, and even enjoyable. Covered in this episode: 10 fundamental principles that you should take into every sales conversation. How to motivate prospects to get them excited to work with you. How to keep prospects from ghosting you after a sales conversation. Handling objections and getting value out of the “nos”. Identifying whether or not a prospect is a good fit. Why budget doesn’t matter and what you should be qualifying leads on instead. The exact questions to ask that make sales feel easier, without feeling pushy. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-acceleratorCONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Would you believe me if I told you that with the right networking strategy, you could double your business in just 90 days? In this episode, I break down a strategy that will make networking easier and more effective, without feeling pushy or ‘salesy’.  But if networking events make you feel uncomfortable, you're not alone. Networking can open doors to valuable opportunities, but the pressure to make a flawless first impression and always be “on” can feel overwhelming - especially if, like many creatives, you identify as an introvert. It doesn’t have to be this way, though. We’re going to take a deep dive into how to present yourself and your business to others in a way that doesn’t feel canned. I share the questions to ask - and the ones to avoid - that get people to open up and share valuable information they haven’t shared with anyone else. And I give you my follow-up script that gets responses and ensures you continue building those relationships with your ideal clients. If you struggle with presenting yourself and winning clients at networking events, this episode is for you. Covered in this episode: The 2 biggest mistakes people make at networking events and how you can avoid them. How to introduce yourself in a way that feels natural How to get people to remember you for the right reasons. The phrases and tactics you can use to become the most magnetic person in the room. Questions to ask that will help you identify the most valuable opportunities - and the questions to avoid. The follow-up script that turns prospects into clients. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Agencies are notoriously difficult to grow. They’re often started by a creative who loves what they do but soon finds themselves running a team without the necessary business skills. In this episode, I’m joined by Jonathan Leafe, who sold his multiple seven-figure agency and now helps others do the same. Jonathan shares his expertise on what it takes to grow a profitable creative business and scale it into a saleable asset.  If you’re running a small agency and you’re unsure if scaling is the right move, this episode is for you. Jonathan and I dive deep into the stages of agency growth - from one-man-band to creating a thriving lifestyle business that’s fun and profitable. This episode will give you the clarity around the next steps to take to build a business that’s right for you. Covered in this episode: Is growing an agency right for you? Or should you stay where you are? The secrets to building a multiple seven-figure agency. The fear of growing beyond 13 people and how to break through it. What kind of business owner you need to be to scale. How to stop getting pushed around by clients and start challenging them so you can get them the results they’re after. Strategies to escape the day-to-day grind of your business. How to stay one step ahead of your clients - and your competition. The difference between a struggling boutique agency and a thriving lifestyle business. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  Jonathan’s book - https://www.amazon.co.uk/Agency-Owner-get-out-here/dp/1914195841 Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Jonathan Leafe - https://www.linkedin.com/in/jonathanleafe/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

If you’ve been running your business for a while but you still often find yourself overwhelmed and burnt out, this episode is for you. I'm joined by David Wakefield and Chris Thorpe, founders of On The Sly, an international audio production agency. On The Sly has worked on some of the world’s most iconic events, from London’s New Year’s Eve fireworks to Coachella and with global brands like Paramount. But like many creative business owners, David and Chris didn’t always have a great work life balance and relied heavily on work-of-mouth to grow. The team was working on some great projects but with very little time to work on the business or take breaks, leaving them constantly on the edge of burnout. By implementing a consistent outreach process and building a reliable team, David and Chris have not only landed bigger projects but also regained control over their lives. If you want to stop playing catch-up with your business and start running it with purpose, this episode is packed with actionable strategies to help you streamline your systems and grow sustainably. Covered in this episode: How On The Sly grew from a small group of freelancers to a professional agency, working on some of the world’s most iconic events. The systems you should implement into your creative business to keep yourself from burning out. How to delegate effectively so you can do more of the work you love and make more money doing it. Becoming a collaborative partner to your clients, rather than a worker. How to get better at sales as a creative, even if you hate it. How to get your clients to understand the true value of what you do. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  On The Sly showreel - https://vimeo.com/919092763/6312d5bbb3 Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  David Wakefield on LinkedIn - https://uk.linkedin.com/in/davidontheslyChris Thorpe on LinkedIn - https://www.linkedin.com/in/chrisonthesly/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Is your business feeling a bit stagnant and you’re not sure why? You’re not alone. And it can be difficult to identify what’s causing things to slow down and where you should focus your efforts to get things moving again. When I meet a business owner and they’re finding themselves stuck, we look at 5 key metrics to figure out what’s creating the holes in their business. And in this episode, I share those 5 metrics that you need to measure to figure out how to move your business forward and grow.  This exercise is super simple and you can follow along as you listen. We’re going to score your business out of ten in these 5 areas and in under 20 minutes, you’ll have a solid idea of where you should be focusing your energy first in order to get things moving again. Covered in this episode:  The 5 metrics you need to measure to find out where your business is stuck. How to know if you’re generating enough leads. Strategies for keeping your clients and increasing their lifetime value. How to know what part of your business to focus on first. The fastest way to increase your prices. And more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  The Creative Life - https://www.mattessam.co.uk CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

What would it feel like to be featured in major publications and have your ideal clients knocking at your door? In this episode, I’m joined by Lucy Werner who specialises in helping founders get famous and attract their dream clients. Lucy has 20 years of communications experience, and it shows. She’s been listed in ALT Magazine’s Power 100, worked with The Futur, written two best-selling books and her Substack publication is in the top 50 business newsletters on the platform. Lucy breaks down exactly how you too can get more PR, more exposure and more opportunities to get in front of your ideal clients. If you ever feel hesitant to promote yourself on social media, the tactical strategies that Lucy shares in this episode will give you the confidence to get started. If you want to secure PR opportunities and don’t know where to start, or you’re not getting the responses you’re after, this episode is for you. Covered in this episode:  What stops people from ‘hyping themselves’ and growing their personal brand? What most business owners get wrong about PR. How to identify high-impact PR opportunities. How to pitch to journalists. Finding the fun in self-promotion - even if you’re an introvert. Where you should be promoting yourself to get in front of your ideal clients. How to attract your ideal clients with your content and not just your peers. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  Hype Yourself newsletter - https://hypeyourself.substack.com/Hype Yourself (book) - https://www.amazon.co.uk/Hype-Yourself-no-nonsense-toolkit-businesses/dp/1788601238 The Creative Life - https://www.mattessam.co.uk/ CONNECT  Lucy Werner on LinkedIn - https://www.linkedin.com/in/lucywernerpr/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Does your business often feel heavy? Like it’s something you have to do, rather than want to? If this resonates with you, then listen to this episode. I’ve decided to close down my business… for the whole month of August. I posted about this recently on LinkedIn, and while it was mostly met with positivity, some questioned how this could be possible without having a negative impact on my business. I would argue that taking a meaningful break from your business can actually have a hugely positive impact on it. Getting my business to the point where taking a break is possible hasn’t happened by chance. And in this episode, I break down some of a strategies you can use to help you fulfil your needs and show up better for your business and your clients. Covered in this episode:  The positive impacts that taking a break can have on your business. How to build a business in a way that allows you to take breaks. Frameworks to help you understand what you and your business need. The negative effects of not taking a break. Are you getting what you want from your business, or just what you can tolerate? How to notice the signals that indicate a need for change in your business. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  The Creative Life - https://www.mattessam.co.uk Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

It feels like everyone is obsessed with storytelling and personal branding. Especially on LinkedIn. But there’s a good reason for that. In this episode, I’m joined by Ash Rathod. Ash is a Brand Consultant who specialises in helping businesses attract their ideal clients, retain them for longer, and charge them more using the power of storytelling. If you’re struggling with attracting your ideal clients, sharing your story might be the answer. But if you’re like most creative business owners, it’s easier said than done. Knowing how to tell your story in a way that resonates with your ideal clients is an obstacle in itself. And the self-doubt that many feel when it comes to being vulnerable is a whole other challenge. This is why I invited Ash onto the podcast. Since becoming active on LinkedIn and sharing his experiences, Ash has doubled his business and has grown his following to nearly 70k. Ash has a unique and interesting story and he uncovers the storytelling strategies that have transformed his business. Covered in this episode:  How Ash leveraged his story on LinkedIn to double his business. The secrets to building relationships with people you’ve never met. How to authentically share your story and link it with your business. How to turn self-consciousness into something positive. What a LinkedIn following of nearly 70k LinkedIn has done for Ash’s business. Who should you be tailoring your content to? Content creation ideas for those who hate writing. Ash’s top tips for creating content that resonates with your ideal listener. And much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative. LEARN MORE  Ash Rathod - https://www.ashrathod.com/The Creative Life - https://www.mattessam.co.uk/  CONNECT  Ash Rathod on LinkedIn - https://www.linkedin.com/in/ashrathod/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

What would your business be like if you were getting ten new inbound enquiries each week from your ideal clients? Jason Squires has taught thousands of service-based business owners to do just that, and in this episode, he shares how. Jason has built a multiple 7-figure business using the power of LinkedIn. He's incredibly generous with sharing his data-backed strategies that will get clients chasing you, without you having to chase them. If you’re tired of sending countless connection requests only for them to be ignored, Jason’s automated connection process will help you get a foot in the door with more of your ideal clients. And if the connections you do make aren’t leading to conversations, let alone sales calls, Jason’s proven follow-up process will help you to get more of the right kinds of responses. This is one of the most valuable conversations I’ve had recently, and I know it’s going to bring you a huge amount of value, too. Covered in this episode:  The common mistakes business owners make on LinkedIn. Exactly how to set up your LinkedIn profile to generate more inbound enquiries. The connection messages that you should be using to get more replies. How to ensure prospects are in your sales process and you’re not in their buying process. How to craft an irresistible, tangible offer using the language of your clients. Why Jason doesn’t include a message in his connection requests. Automating the lead generation process whilst remaining authentic. And so much more… If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  Jason Squires - www.jasonsquiresonline.com The Creative Life - https://www.mattessam.co.uk/  Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Jason Squires on LinkedIn - https://www.linkedin.com/in/jasonsquires3/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Do you ever feel like your creativity is just a ‘nice to have’ for your clients, and that your services are the first to go to when budgets are cut? If you are bored of taking on projects just to pay the bills and finding clients that give you the creative freedom you truly desire feels more like fantasy than reality,  this episode is for you. I’m joined by illustrator and author Ben Tallon. Ben has been running an illustration studio for over 16 years and has worked with big-name clients like Channel 4, The Guardian, The Premiere League and The New York Times. I invited Ben onto the podcast because he’s incredibly generous when it comes to sharing the strategies he’s used to land these projects, but more importantly, to keep his creative autonomy in the process. Alongside his business, Ben has written two books and founded several passion projects whilst being a father of twins. Ben’s unique perspective on the power of creativity is inspiring and he offers a wealth of invaluable insights into building a creative business that aligns with your values and creative passions. Covered in this episode:  The real value of creativity(that you might not expect). How to keep dream clients happy. Finding the projects that light you up and make use of your whole skillset. How to keep your personal projects moving even when you are busy. Getting to know yourself better and finding the hidden strengths in your flaws. How to leverage your personality as an introvert. How to stay ahead of AI and future threats to creativity. And so much more. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  Ben Tallon - https://www.bentallonwriter.com Email Ben - hello@bentallon.com Creative Condition book - https://www.amazon.co.uk/Creative-Condition-Understanding-Embracing-Creativity/dp/1838135464 The Creative Life - https://www.mattessam.co.uk/ CONNECT  Ben Tallon on LinkedIn- https://www.linkedin.com/in/ben-tallon-a822a725 Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

What are your values? And I’m not talking about your brand values, I mean your personal values. I ask because in my experience, whenever anything feels ‘off’ in my life or business, a conflict in values is usually the cause.  This showed up for me back when I was running a remote creative agency. I was travelling the world and had the freedom I thought I wanted, but something didn’t feel quite right. It was an ‘empty’ kind of feeling. And it got me questioning why I wasn’t happy, despite living this lifestyle I’d chosen. And if you’ve ever felt this, you’re constantly stressed or you feel like your work lacks meaning or purpose, this episode is for you. In this episode I help you identify the symptoms you’re facing that could result from a values conflict. I share some exercises you can try that will help bring you back into alignment and get you what you really want from your life today. Covered in this episode: Discovering what you really want from your life and business so that you can become more fulfilled every day. Exercises that you can take to help you figure out what your values are. Identifying the symptoms of a values mismatch. How to attract more people into your life who align with your values. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator The Creative Life - https://www.mattessam.co.uk/ CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvTApple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799YouTube - https://www.youtube.com/@Matt_Essam

Are you looking to land more corporate clients with bigger budgets? Are you tired of having optimistic sales conversations only for your prospects to come back to you with a ‘no’? Selling to large corporates can be more complex than selling to smaller businesses, but the rewards can be far greater. In this episode, I’m joined by James Connolly. James is a business development expert and CEO at Forward Foundry. He’s managed accounts at Microsoft and GSK and grew the UK tech unicorn Darktrace from four to thirty two people with a $22 million yearly revenue. James shares with us the most powerful tactics that he’s developed over his ten years of business development experience. If you want to stay in control of the sales process and build better relationships with bigger clients, this episode is for you. Covered in this episode: The key differences between pitching to large corporates vs. smaller prospects. The 3 common mistakes people make when pitching to corporates. Identifying who’s really making the buying decision. How to get prospects halfway to deciding to buy before even speaking with them. How to win over the whole C-suite so you can stay in control of the buying process. Getting prospects to take notice when reaching out on LinkedIn. Avoiding the scarcity mindset so you can push through the ‘no’s. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE Forward Foundry - https://forwardfoundry.io/ Forward Foundry on YouTube - https://www.youtube.com/@ForwardFoundry The Creative Life - https://www.mattessam.co.uk/Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT James Connolly on LinkedIn - https://www.linkedin.com/in/jamesjconnolly/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvTApple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799YouTube - https://www.youtube.com/@Matt_Essam

Do you ever feel stuck in your business? Like you’re trying all sorts of things, but you’re just not moving forward? Many business owners have stories they tell themselves in an attempt to justify the challenges they’re facing, but that story often isn’t the truth.  “I’m just not that kind of person…” “It works for them, but could never happen for me…” “People just won’t spend that much on…” If any of these sound familiar, this episode is for you. I’m joined by Dave Raybould, Head Coach at The Creative Life. Dave has been working with our clients for over six months and holds a unique perspective on what creative business owners struggle with. We dive into some of the coaching principles that are creating serious shifts and transformational results for our clients. This is going to open up your eyes to what’s possible for you and help you to understand what’s really driving the symptoms showing up in your business. Covered in this episode:  The key principles that keep people stuck in their lives and businesses. How to pinpoint the real causes of friction in your business. Recognising the behavioural patterns that are driving symptoms. Understanding what you truly want from your business. How to break through the limiting beliefs around what you’re capable of. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator The Creative Life - https://www.mattessam.co.uk CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam Dave Raybould on LinkedIn - https://www.linkedin.com/in/davidraybould2 LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Are you tired of sending out hundreds of cold outreach messages on LinkedIn only for most of them to get ignored? If you’re like most creatives, even when you do get a response, these conversations aren’t leading to enough sales calls. If this sounds familiar, then this episode is for you. I’m going to share with you a step-by-step process for crafting a cold outreach message that will help you build your network and your business faster. There are 5 key elements that must be included in your communications when you reach out to a prospect.  We’re also going to go over the 3 principles that you should keep in mind when doing any kind of cold outreach; principles that helped creatives like Kai Cheng win Bentley as a client through cold outreach. Once you have this system in place, you’ll be able to tailor your messages in a way that builds rapport and trust, without taking up too much valuable time. Covered in this episode:  The 3 often-missed principles you should keep in mind when building your cold outreach strategy. The 5 key elements that MUST be included in your cold outreach communications. How to reduce the ‘brain drain’ for your prospects and encourage them to reply. ‘Anchors’ that you can take from this episode and use directly in your outreach messages. The questions you should be asking to keep the conversation going and book more calls. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  The Creative Life - https://www.mattessam.co.ukApply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -  https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Have you ever had one of those weeks where you feel like everything in your business is in flow? Where everything feels easy, it feels fun, it feels exciting…  In this episode, I’m joined by Hannah Power, to discover how we can reach this feeling of flow more often within our business and our lives. Hannah is a personal branding and performance coach, best-selling author and the founder of Amplify. She’s coached over 500 people to help them to find meaning in their lives and achieve their potential. We unpack how to recognise the symptoms of a lack of balance in our lives and the steps we can take to find that balance so that we can start attracting the clients that bring us success and make our business more easeful. This is one of my favourite conversations that I’ve had on Creative Courage, and if you’re feeling stuck and unfulfilled in your business, I think it’ll be one of yours, too. Covered in this episode:  How to find flow in your business and life so you can achieve more whilst feeling less stressed. Recognising the symptoms of a lack of message and purpose. Are you in dreamer mode, achiever mode or performer mode and how do these states affect your business? How to stop relying on external factors to find balance in our lives. Why do some achieve happiness and success and others don’t? Why so many of us are out of balance. How to identify the next steps for achieving flow. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  The Dreamers Digest - https://www.amplifyu.io/thedreamersdigest Flow Podcast - https://www.podchaser.com/podcasts/flow-with-hannah-power-5335967 The Creative Life - https://www.mattessam.co.ukApply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator CONNECT Hannah Power on LinkedIn - https://www.linkedin.com/in/hannahipower/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Have you ever felt like you know what you need to do to take your business to the next level, but something inside is holding you back? It’s like you have one foot on the accelerator and one on the brake… In this episode, I’m going to share a strategy that can help you break through this internal conflict and bring you closer towards landing those higher-paying clients, and saying no to the ones you know aren’t a good fit.  It’s called ‘parts work’. It’s a type of therapy that’s been transformational for both my personal life and business. It involves understanding what parts of your subconscious brain are trying to protect you from and developing a strategy to get them working together towards achieving your goals. Once you understand the principles behind parts work, you can resolve these internal conflicts much more quickly and feel frictionless movement in the way you approach goals and challenges. Covered in this episode:  Understanding the internal conflicts that are keeping you from achieving your goals. Getting out of your own way so you can show up fully in your life and business. How to get all parts of you working together to achieve the same outcome. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE  The Power of Now by Eckhart Tolle - https://amzn.eu/d/1AOW8eF Apply to work with Matt - https://resources.mattessam.co.uk/creative-life-accelerator   CONNECT  Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Wouldn’t it be nice to attract your ideal clients without having to send hundreds of proposals and spend countless hours on sales calls? Mark Leruste joins me in this episode to share his strategies for doing just that. Mark is the king of ‘Storyselling’. His TED Talk, ‘What they don’t tell you about entrepreneurship’ has amassed over one million views, and he gets paid five-figure sums to speak for blue-chip clients like Google, Nike, and Adobe. We have a focused conversation on exactly how you can use your story to attract your dream clients and gain the upper hand in creative pitches.  Storytelling doesn’t come naturally to a lot of us, but the frameworks that Mark shares will allow you to plug your story into your brand and start truly connecting with your audience. Covered in this episode: How to use your story to attract your dream clients. The 3-step framework to transform your portfolio. How our attraction to stories is biologically ingrained in us all. Why politicians tell stories over sharing figures. How to turn client case studies into powerful client stories. The 5 types of stories that you can use to connect with your audience. How to guarantee useful testimonials from your clients. Techniques for building empathy with your clients and making them feel seen. How stories can make sales more enjoyable for creatives who hate sales. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE Mark Leruste - https://www.markleruste.com/ Storycast - https://www.storycast.co/ Mark’s TED Talk - https://youtu.be/f6nxcfbDfZo CONNECT Mark Leruste on LinkedIn - https://www.linkedin.com/in/markleruste/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT?si=c5205d3971864d8e Apple Podcasts - https://podcasts.apple.com/us/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Sales don’t happen without people. So, why are so many creatives so adverse to building relationships? In this episode, I have the pleasure of speaking with Daniel Priestley. Daniel is a best-selling author and entrepreneur, who launched his first company at 21 and grew it to a multi-million dollar enterprise by 25. He’s grown businesses around the world, and in this episode, he shares with us his insights on sales, gratitude, and success. We dive deep into the skills and mindset that creative business owners need to grow their businesses. We speak about the importance of building relationships and how you can build them in a way that works for you. We get a look into Daniel’s mindset that enables him to perform as an entrepreneur and so much more. Covered in this episode: Why your relationships could make or break your business success. How to build more relationships as an introvert. How to get better at selling as a creative. Understanding your worth and what you have to offer the world. Escaping a downtrodden view of the world and the impacts that your mindset has on your business. The concept of three mindsets: The Empire Builder, The Reptile, and The Autopilot, and how they can affect us as business owners. The difference between creativity and imagination and why it’s so important to understand. Understanding how to deliver real value that people actually need. How using ScoreApp can help you to collect more useful information on your leads. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE Daniel Priestley - https://danielpriestley.com/ Key Person of Influence - https://www.keypersonofinfluence.com/ ScoreApp - https://www.scoreapp.com/ CONNECT Daniel Priestley on LinkedIn - https://www.linkedin.com/in/danielpriestley/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT?si=c5205d3971864d8e Apple Podcasts - https://podcasts.apple.com/us/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Angelina Jolie, Drew Barrymore, Dua Lipa. These are just some of the famous faces that Dan Kennedy has photographed. Dan is a London-based portrait and fashion photographer who’s worked with some of the biggest names in the world and he joins us in this episode to share his insight. Not only does Dan share some incredible stories of his experiences of working with his celebrity clients, but he also gives us a look into the way that he captures the confidence of his clients and ensures he’s able to consistently get results to be proud of, often in a very short space of time - these are busy people we’re talking about. We speak about how, as a creative, to stay ahead of the competition. We learn about the research that goes into each job before the client has stepped through the studio door. We go into strengths and weaknesses as a creative and why it’s important to understand and communicate them. And much more. Covered in this episode: How Dan Kennedy is able to take control and exude confidence in his photography sessions with famous celebrities. The major faux pas that Dan has learnt from to avoid losing clients’ confidence. The importance of resourcefulness as a creative. Training the creative muscle and not getting left behind. Knowing what your strengths and weaknesses are and capitalising on them. What is the future of photography where AI is concerned? If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE Dan Kennedy - https://www.danielkennedy.com/ CONNECT Dan Kennedy on Instagram - https://www.instagram.com/dankennedyphoto/ James Martin on LinkedIn - https://www.linkedin.com/in/dankennedyphoto Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT?si=c5205d3971864d8e Apple Podcasts - https://podcasts.apple.com/us/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Are you putting your authentic self across in your marketing? Is there something holding you back from telling your story?  James Martin, Founder of Made By James and Creative Partner at Lincoln Design Co. joins us in this episode to share his journey from accidental entrepreneur to successful agency owner.  Made By James was a beautiful accident. Once he began to tell his story and started to reveal the inner workings of his talent, James found himself picking up 100+ logo design clients a year through his content marketing. The money was coming in, but something was missing. I last caught up with James at Adobe Max in 2023. At the time, his partnership with Lincoln Design Co. was a mere concept. Now, that partnership has come to fruition, and it’s been a match made in heaven. We get the behind-the-scenes on how James has been able to get to where he is today. James opens up about his past and we learn how he has been able to take ownership of his flaws and channel them into positive outcomes. And he shares plenty of advice for agency owners who want to take things to the next level. Covered in this episode: How James Martin was able to overcome the challenges of his past and build a successful agency. Becoming a creative partner and not just an order taker. How social media has changed the creative business landscape. How to be truly authentic on social media. The behind-the-scenes on James’ partnership with Lincoln Design Co. How James was able to shift to charging fair rates for his services. Why creatives and agency owners aren’t sharing their stories and how they can overcome those blockers. If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE Made By James - https://themadebyjames.com/ The Creative Life - https://www.mattessam.co.uk/ CONNECT James Martin on LinkedIn - https://www.linkedin.com/in/james-martin-3b594698/ James Martin on Instagram - https://www.instagram.com/made.by.james/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT?si=c5205d3971864d8e Apple Podcasts - https://podcasts.apple.com/us/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Unlock the secret to thriving in creativity and business - with this episode's deep dive into thepower of presence. Join Matt Essam as he uncovers how this singular mindset shift can notonly enhance creativity, but also transform stress into success, and uncertainty into clarity.In a candid discussion, Matt opens up about his personal journey, revealing how the practice ofpresence pulled him through tough times in business, inspired by the profound teachings in"The Power of Now" by Eckhart Tolle. IN THIS EPISODE: Delve into the philosophical underpinnings of presence with real-life applications thatwill impact your creative process. Gain practical strategies to harness the power of now, turning everyday challenges intoopportunities for growth and innovation. Discover meditation and listening as tools not just for personal development but as keyskills for business growth. Transform your approach to creativity and business with the power of presence. Inspired by this episode? Connect with Matt on LinkedIn to share your journey or suggesttopics you’re eager to hear about in future episodes. LEARN MORE Creative Life - https://www.mattessam.co.uk CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ Want a Custom Roadmap to Grow Your Creative Studio? Get yours for FREE in less than 10 minutes by clicking this link: https://social.mattessam.co.uk/LR98 LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Picture this: you're faced with a daunting challenge, but instead of feeling overwhelmed, youfeel empowered and in control. How is this possible? Join Matt Essam as he uncovers threepowerful strategies that can help you reduce stress, reframe negative situations, and envisionthe success you deserve.In this episode, Matt reflects on his personal journey, where he faced significant challengesthat took years to overcome. He emphasizes that it's not the events themselves but ourinterpretations of them that dictate our emotional responses; he shares insights gained fromcognitive-behavioral therapy and neuro-linguistic programming (NLP), highlighting theprofound impact of our thoughts on our emotions and behavior. COVERED IN THIS EPISODE: Understanding the impact of interpreting events on emotions. Harnessing mindset to achieve goal-aligned actions and success. How to understand emotional intensity and its interpretation. How to embody specific behaviors and mindsets to influence desired outcomes. Techniques for regaining control over emotions and thoughts. Reframing perceptions and visualizing success using NLP techniques. LEARN MORE Creative Life - https://www.mattessam.co.uk CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ Want a Custom Roadmap to Grow Your Creative Studio? Get yours for FREE in less than 10 minutes by clicking this link: https://social.mattessam.co.uk/LR98 LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Are you the leader your business needs to grow? Whether you're a solo founder looking to grow into a small business, or you're an established agency looking to scale… There's 1 thing that's going to determine whether you can make that vision a reality or not—that's is your leadership skill. In today's episode of the Creative Courage Podcast, I sit down with Dave Raybould who has spent the last decade coaching start-up founders running tech companies valued at $50 million dollars to military leaders responsible for more than 15,000 people, and we're now lucky enough to have him on our team as the head coach here at Creative Life. In this episode, we dig down into the crucial skill that is: Leadership. You might think, "I'm just a creative; why do I need to improve my leadership skills?" You're not alone. Many creatives assume leadership is a skill reserved for the corporate world or those with "natural" talent, but here's the thing: leadership is crucial, even in the creative industry. Leadership affects everything from how you run your sales conversations and how much you can charge, to how you handle relationships with your clients and your team. Without a strong leader, your business could be missing out on opportunities to grow and have the impact you want it to have. So, if you're looking to take that vision of your creative business from dream to reality, check out this episode. COVERED IN THIS EPISODE: How to recognise and develop the traits of elite performers to excel in your field. Why you should apply leadership skills in all areas of life, from managing small teams to negotiating with clients. How to effectively align resources and communicate with confidence, ensuring your vision and goals are understood and pursued by others. Why taking ownership and responsibility is crucial for overcoming challenges and achieving success in any endeavour. How to establish and manage clear agreements to foster accountability and prevent misunderstandings in professional relationships. Why embracing introspection and courage leads to transformative personal growth and a more impactful leadership style. How to adapt a solution-oriented mindset to navigate complex problems and lead your team or project to success. Why building and nurturing relationships through empathetic leadership can significantly enhance team performance and project outcomes. LEARN MORE Creative Life - https://www.mattessam.co.uk CONNECT Dave Raybould on LinkedIn - https://www.linkedin.com/in/davidraybould2/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ Want a Custom Roadmap to Grow Your Creative Studio? Get yours for FREE in less than 10 minutes by clicking this link: https://social.mattessam.co.uk/LR98 LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Waiting for the next project to land on your lap? Do you feel like you're not in control of your business due to the unpredictability of sales and marketing? If you're anything like me, you've probably even found yourself feeling at the mercy of the market at times.We both know the drill: you're out here offering your big-ticket projects, usually in the $30k to $50k range, and it's great when clients come knocking with a specific need. You jump in, do your magic, and they're thrilled. But once the project wraps up, it's back to waiting for the next big thing.It's this cycle that, while rewarding, doesn't exactly make for the most consistent cash flow. And let's be honest, that can be pretty stressful. It's a tough spot because, more often than not, you can't just sell your main service straight off the bat. Clients need to have that very specific need, and timing is everything.That's where the concept of the "Logical Next Step" comes into play. It's something I've got to say, it's been a game-changer for me and all my clients. The gist is, instead of waiting around for clients to come to you with those big needs, you take a step back and look at their current situation.Get to know their immediate pain points, their challenges, and then offer something that might not be your core service, but still uses your skill set to solve their immediate problems. Think of it as a way to keep the conversation going, to provide value and build a deeper relationship with potential clients before they're ready for your main thing.If you're curious about what your Logical Next Step could be or how to use this strategy to get some cash into your business… Check out this solo episode of the Creative Courage Podcast where I show you how the Logical Next Step strategy works and I give real-life examples of how my clients have used it to keep generating revenue even when the market seems to be working against you.LEARN MOREThe Creative Life - https://www.mattessam.co.uk/CONNECTMatt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/Want a custom roadmap to grow your creative studio? Get yours for FREE in less than 10 minutes by clicking this link https://social.mattessam.co.uk/LR1OLISTENSpotify - https://open.spotify.com/show/2LSpLiyYtBLe03JBC8LivIApple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799YouTube - https://www.youtube.com/@Matt_Essam

How to make the transition from being just a freelancer to becoming a studio owner? Erik Herrström, the visionary behind Studio Herrström, takes us through his journey from working as a freelancer, collaborating with giants like Spotify, Beats by Dre, Sony Music, Nike, and Google, to establishing his own studio. With over a hundred industry awards, Erik's expertise is undeniable. Yet, the path to owning a studio, building a team, and achieving business autonomy was filled with challenges, fears, and pivotal moments of growth. In this episode, Erik shares his initial struggles with setting prices, the overwhelm of managing projects single-handedly, and his battle against imposter syndrome. This episode is packed with advice for freelancers who are tired of working alone and want to build a small team and grow their business. Erik emphasizes the power of focusing on a specific niche, the importance of asking for advice, and changing the way he sold his services, which all played a big part in making Studio Herrström the success that it is. COVERED IN THIS EPISODE: How to go from a mere freelancer to a studio owner who can live life on their terms. How to overcome imposter syndrome and the fear of transitioning to something new. Why niche specialization is key to business clarity and landing clients with ease. How to leverage industry experience and awards to build credibility and authority. The role of mentorship and community when growing a creative business. LEARN MORE Studio Herrström - https://www.studioherrstrom.com/ Creative Life - https://www.mattessam.co.uk CONNECT Erik Herrström on LinkedIn - https://www.linkedin.com/in/erikherrstrom/ Follow Studio Herrström on Instagram - https://www.instagram.com/studioherrstrom/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ Want a Custom Roadmap to Grow Your Creative Studio? Get yours for FREE in less than 10 minutes by clicking this link: https://social.mattessam.co.uk/LObB LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Looking to stand out from the competition and transform your creative business into something truly remarkable? Then it's time to “Stand the Flock Out!” with Jacob Cass, the brilliant mind behind Just Creative. Jacob's extraordinary path from aspiring design student to branding powerhouse, collaborating with giants like Nike, Disney, and even Jerry Seinfeld, serves as an inspiring blueprint for daring to be different. In this episode, Jacob pulls back the curtain on how he made his mark in the world of design. He shares the engaging tale of how a pro bono gig sparked the creation of his now-signature flamingo logo and bright pink branding, setting his business apart in a crowded market. Jacob doesn't just stop at his story. In this episode, he delves into the impact of aligning your business with your deepest values—empowerment, freedom, and curiosity. He offers golden nuggets of wisdom for creatives eager to scale, highlighting how leveraging your unique story and genuine self can establish meaningful connections with your audience and beyond. Covered in this episode: Strategies for creative businesses to distinguish themselves from competitors. The importance of aligning your brand with your values and the message you wish to convey. The backstory of Just Creative's flamingo theme and its impact on brand recognition. Insights into Jacob's personal growth, focusing on empowerment, freedom, and curiosity. Practical advice for creative professionals on how to use storytelling and authenticity to connect with their audience. LEARN MORE The Just Creative Branding Briefcase: Get access to 100's of free branding & design resources - https://justcreative.com/branding-briefcase/ Just Creative - https://justcreative.com/ Creative Life - https://www.mattessam.co.uk CONNECT Jacob Cass on LinkedIn - https://www.linkedin.com/in/justcreativedesign/ Follow Jacob Cass on Instagram - https://www.instagram.com/justcreative Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ Want a Custom Roadmap to Grow Your Creative Studio? Get yours for FREE in less than 10 minutes by clicking this link: https://social.mattessam.co.uk/LCBP LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Have you ever felt like you are holding yourself back and self sabotaging your growth? In thisepisode, we deep dive into the psychology behind some of our biggest internal limitations andhow we can overcome them. Building a business that feels authentic in 2024 requiresintrospection, courage, and determination. Anneli Hansson, a brand strategist from Sweden,shares how her journey of building a social media following of over 140,000 people hasn'tbeen a smooth ride. In this open and heartfelt conversation, Anneli delves into the essence of personal branding,the importance of vulnerability, and offers practical advice for those looking to embark on ajourney of self-discovery and personal development. Whether you're battling impostersyndrome, seeking to connect with your inner child, or curious about the future of creativity inthe age of AI, Anneli's insights provide a guide for navigating the complexities of a creativecareer with authenticity and courage. Covered in this episode: How to get out of your own way and stop self sabotaging your efforts for success. Why vulnerability is a powerful tool for connecting with your ideal clients and being able toshow up authentically. Practical steps to begin your journey of self-discovery and personal development. Overcoming imposter syndrome and finding your unique voice. The significance of inner child work in growing a creative business and serving clientspowerfully. LEARN MORE Anneli Hansson - https://www.annelihansson.com/ The Creative Life - https://www.mattessam.co.uk/ CONNECT Anneli Hansson on LinkedIn - https://www.linkedin.com/in/theannelihansson/ Follow Anneli on Instagram - https://www.instagram.com/theannelihansson/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ Want a custom roadmap to grow your creative studio? Get yours for FREE in less than 10minutes by clicking this link - https://social.mattessam.co.uk/ep9-roadmap LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

If you want your creative work to have more of a positive impact on the world, but find yourself worrying if it will pay well, then this episode is for you. In this client case study, we explore how Colin grew his studio by niching down and only helping businesses that he really cared about. In this candid and authentic conversation, Colin shares the struggles of building an agency that did more than just pay the bills. We delve into strategies around pricing, client acquisition, and project fulfilment. Covered in this episode: What to do when your studio hits a business plateau. The power of a niche and how it allows you to cut through the noise. How to increase a client's budget without using salesy tactics. Building a value-first approach to prospecting. LEARN MORE Few and Far - https://www.few-far.co/ The Creative Life - https://www.mattessam.co.uk/ CONNECT Colin Grist on LinkedIn - https://www.linkedin.com/in/colingrist/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ Want a custom roadmap to grow your creative studio? Get yours for FREE in less than 10minutes by clicking this link - https://social.mattessam.co.uk/roadmap-few-far LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

What if there was a formula for success? One that was simple to follow and easy to implement? That’s exactly what I discovered (by accident) during this interview with Kristy Campbell from Pink Pony Creative. As I was asking Kristy how she built her following to over 200K on Instagram and secured a speaking slot at Adobe Max in front of 600 people, something became obvious… She used the exact same strategy to achieve ALL of her goals (without even realizing it). The best part is, she was open enough to share it. In this episode, we delve into so many great topics, from raising prices to hiring a team. All of which can be achieved using the strategy that Kristy shares. If you’re looking for a simple, predictable way to achieve big things this year, then this episode is a must listen. Covered in this episode: The simple and easy to use formula for success. Public speaking and how to put yourself out there more. Growing a team and the challenges of hiring. Branding yourself and standing out from the competition. If you enjoyed this episode please hit the subscribe button and share it with a friend. LEARN MOREThe Creative Life - https://www.mattessam.co.uk/ CONNECT Pink Pony Creative - https://www.pinkponycreative.com/ The Creative Life - https://www.mattessam.co.uk/ Want a custom roadmap to grow your creative studio? Get yours for FREE in less than 10minutes by clicking this link - https://social.mattessam.co.uk/roadmap-kristy-campbell LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts -https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

If sales and marketing feels unnecessary in your business, this episode is for you. Today, I’mjoined by Nick, Andi, and Alex from This is Distorted, an audio branding agency that hasworked with everyone from Defected Records to Dedmau5. In this episode, we delve into the transformative shift that allowed them to fall in love with thesales process and find ways to sell high-value services without resorting to sleazy andcringeworthy tactics. Discover how they moved away from sending traditional proposals and successfullytransitioned to a value-based pricing model. This episode is a testament to the power ofprioritizing people over profit and the transformation that comes with embracing change andpersisting through challenges. LEARN MORE This is Distorted - https://www.thisisdistorted.com/ The Creative Life - https://www.mattessam.co.uk/ CONNECT This is Distorted on LinkedIn - https://www.linkedin.com/company/this-is-distorted-limited/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ Want a custom roadmap to grow your creative studio? Get yours for FREE in less than 10minutes by clicking this link - https://social.mattessam.co.uk/ep6-roadmap LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

What is really possible for you and your creative business? This question might be the key tounderstanding what is genuinely holding you back from reaching your true potential.In this episode, Matt Essam explores some of the key ideas and discussions taken from a client retreat in Tenerife. He shares 3 big ideas that could transform the way you run your business, including: The power of possibility and how it holds us back. What leadership really means and why you should care. One of the most underrated strategies for lead generation that exists. Let’s turn possibilities into realities! Remember to subscribe for more insightful episodesdesigned to give you the courage to create beyond boundaries. LEARN MORE The Four-Minute Mile Story -https://www.kevincsnyder.com/roger-bannister-how-one-person-changed-the-world/ Extreme Ownership -https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250183863 The Partnership Accelerator Workshop (13 February, 2024) - https://www.eventbrite.co.uk/e/the-partnership-accelarator-tickets-815391787787?aff=oddtdtcreator The Creative Life - https://www.mattessam.co.uk/ CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ Want a custom roadmap to grow your creative studio? Get yours for FREE in less than 10minutes by clicking this link - https://social.mattessam.co.uk/ep6-roadmap LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

In this episode, we break down how our client Kai went from relying solely on referrals to having an outreach strategy that lands him A-list clients in a few months. Topics discussed: How to understand and address client pain points to land clients through outreach How to use LinkedIn to uncover client secrets and build lasting rapport How Kai landed Bently as a client with an irresistible offer Anti Selling and the power of focusing on the client first  Mastering follow-up without seeming needy  The power of niching down and mastering your industry Building a powerhouse team by combining complementary skill sets If you enjoyed this episode, don’t forget to subscribe. Want help winning high value clients? Apply to work with our team here: https://social.mattessam.co.uk/ep4-work-with-us   LEARN MORE Random - https://www.random.com.tw/ The Creative Life - https://www.mattessam.co.uk/ Connect with Matt Essam  Kai Cheng on LinkedIn - https://www.linkedin.com/in/akaicheng/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ Want a custom roadmap to grow your creative studio? Get yours for FREE in less than 10minutes by clicking this link - https://social.mattessam.co.uk/ep4-pod-kai-cheng LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Saying no to unfit clients, knowing and charging your worth, and productizing your services are your crucial foundation to success. Being open to reevaluating and challenging the rules you set for yourself, especially in areas like pricing, will unlock greater business potential. Today, we're joined by the incredible Robin Waite – public speaker, bestselling author, and business coach. Discover Robin's journey from running his own design studio for over a decade to the transformative mindset shift that propelled him towards seeking business mastery. In this episode, we unravel the secrets of productizing services, charging more, strategically positioning yourself in the market, and the importance of having enough mental capacity for decision-making. Robin shares what he learned from building a successful agency; he emphasizes the need for a scientific approach to business and understanding why clients need your services. Covered in this episode: How courage is about taking action towards achieving goals, despite the fear of potential consequences. Fear of rejection and fear of failure are common barriers to taking the first step in business. Recognising that the worst outcomes in business are not life-threatening—either not making enough money or looking less successful—can help overcome the fear of rejection and failure. Saying no to unfit clients and making necessary changes are normal challenges for established businesses, which actually lead to growth. Increasing prices can be a courageous decision that leads to higher profitability and better clients. The value of learning through input and repetition for success. Asking for help and seeking guidance from mentors or coaches is essential for personal and business growth. I hope you find this episode valuable. If so, remember to hit the subscribe button for more content like this.   LEARN MORE Robin Waite - https://www.robinwaite.com/ The Creative Life - https://www.mattessam.co.uk/ CONNECT Robin Waite on LinkedIn - https://linkedin.com/in/robinmwaite Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Marketing isn’t about attracting everyone to your business. It’s about attracting your ideal clients. The clients that grow your business without growing your stress levels. In this episode, award-winning marketing mentor, Anna Rumbold, joins us to share her blueprint for attracting the kind of clients who we enjoy working with and pay us what we deserve. The first step is to get clear on who exactly our ideal client is. And Anna shares her insight into how we can do just that. The next step is to get in front of them. We dive into making authentic content that your ideal client stops scrolling for and that communicates the transformation you can take your ideal clients on. We talk about having the courage to say no when we know a client isn’t the right fit. And we discuss how we can learn from the results our clients get and the feedback they leave us with. Covered in this episode: How to drill down and discover who your ideal client is… …and which kinds of clients you should be avoiding. Getting clear on why our clients buy from us. Discovering the delayed impacts you have on your clients. Getting over the fear of niching so you can tighten your message. The best ways of getting useable feedback from clients. The difference between messaging and positioning and why it matters. Utilising the data you collect from clients to create content. How to better communicate the transformation you take your clients through. If you enjoyed this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE Apricot Social - https://www.apricotsocial.co.uk/ The Creative Life - https://www.mattessam.co.uk/ CONNECT Anna Rumbold on LinkedIn - https://www.linkedin.com/in/anna-rumbold-835ab690/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Is there something holding you back from putting yourself out into the world? Perhaps it’s a fear of judgement. Maybe it’s a lack of confidence. In the inaugural episode of Creative Courage, we delve into the mindset of pushing through fears and resistance and seizing opportunities with Chris Do, an Emmy award-winning designer, director, CEO, and self-proclaimed ‘loud introvert’.  Chris has struggled with his introversion, but this hasn’t stopped him from amassing nearly one million followers on Instagram. Chris uses the power of content creation to compensate for his introversion. And he shares with us how he consistently pushes through fear and resistance so that he can share his message with the world and grow his brand. Covered in this episode: How Chris Do uses content creation to push through his introversion. How to push through the fear of putting yourself out there. Making use of feedback in a way that’ll help you to improve. How to seek out opportunities. The benefits of finding your niche and the barriers that hold business owners back from doing so. Why your leads are ghosting you. Learning how to say no to projects that you know are a poor fit. The 3 biggest drivers to whether or not people choose to work with you.  The bold move Chris made that didn’t work out for him. If you enjoy this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.   LEARN MORE The Futur - https://thefutur.com/ The Creative Life - https://www.mattessam.co.uk/ CONNECT Chris Do on LinkedIn - https://www.linkedin.com/in/thechrisdo/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam

Are you a creative business owner? Do you ever feel like you’ve got more to give? That there’s a bigger impact you could make? Or is there an innate fear that’s stopping you from achieving your full potential? In this brand new podcast series, award-winning coach, author and speaker Matt Essam explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the physiology of courage and its key part in our success as business owners, leaders and creatives. Each week, we bring you expert insights and proven strategies from inspiring entrepreneurs and thought leaders who have conquered their creative challenges.  If you’re ready to elevate your creative journey and unlock your full potential, so that you can make more impact, win better clients and ultimately be proud of what you’ve built, then subscribe to Creative Courage now on your favourite podcast platform.  Join us as we redefine what it means to thrive as a creative business owner.   LEARN MORE The Creative Life - https://www.mattessam.co.uk/ CONNECT Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ LISTEN Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam