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eCommerce Titans by Dim Niko is the industry-leading podcast that brings together the cutting edge growth strategy, tips, and approaches of 8-9 figure eCommerce Entrepreneurs, Founders, CMOs and CEOs. This is not a podcast for dropshippers, beginners, or those looking to “get rich quick”. Nor this is a podcast where the host systematically interviews and promotes their own circle of friends. eCom Titans hunts down and throws into the spotlight those who are achieving the unachievable, revealing their secrets, and lifting the veil to uncover the strategies being used to grow eCommerce Brands
- 104 - How Increasing Your Average Order Value Can Help Fight Inflation
It's no shock we've seen an increase in costs around the globe. As the economic tension grow, brands everywhere are trying to find different ways to fight inflation. In this episode of the eCommerce Titans Podcast, Media Buyer, Quintin, shares how increasing your average order value can help fight inflation.
For other resources on your AOV check out the podcast below:
How your cost of goods and average order value are related:
https://anchor.fm/ecommercetitans/episodes/How-your-cost-of-goods-and-average-order-value-are-related-e1l81ebWed, 20 Jul 2022 - 08min - 103 - How your cost of goods and average order value are relatedThu, 14 Jul 2022 - 09min
- 102 - How COGs are Effecting Small Brands & Startups
Small brands are being affected by the increase of cost of goods and breaking their margins. In this episode, Patri is joined by our senior media buyer, Ago, where they discuss how brands are being affected and what they can do to try to mitigate the losses.
If you're looking to read more about how brands are dealing with the increase of COGs, use the links below:
How To Decrease COGs to Increase Margins?
https://dimniko.com/blog/how-to-decrease-cogs-to-increase-margins/
Savings on COGs? Here’s where to spend it
https://dimniko.com/blog/savings-on-cogs-heres-where-to-spend-it/
How Brands Can Navigate Their Cost of Goods Sold
https://anchor.fm/ecommercetitans/episodes/How-Brands-Can-Navigate-Their-Cost-of-Goods-Sold-e1jukg9
How Big Brands are Dealing with the Increase of COGs
https://anchor.fm/ecommercetitans/episodes/How-Big-Brands-are-Dealing-with-the-Increase-of-COGs-e1k80d1
Thu, 30 Jun 2022 - 15min - 101 - How Big Brands are Dealing with the Increase of COGs
It's no lie that COGs are increasing. You've heard this from us over the few weeks. In this episode, we are joined by senior media buyer, Matej, on how big brands are dealing with the cost of goods increasing.
To see how you can reduce your COGs, read our latest blog post here:
https://dimniko.com/blog/how-to-decrease-cogs-to-increase-margins/
And, to hear our last episode from Maryana on the state of COGs and eCom, listen to our last podcast here:
https://anchor.fm/ecommercetitans/episodes/How-Brands-Can-Navigate-Their-Cost-of-Goods-Sold-e1jukg9
Thu, 23 Jun 2022 - 10min - 100 - How Brands Can Navigate Their Cost of Goods Sold
COGs got you down?
This is an age old story we've been hearing from brand after brand.
Almost every brand we speak to has something to say about their cost of goods increasing exponentially resulting in their margins decreasing. This can directly be associated with inflation and the economic environment. Regardless of our economic state, there needs to be a way to navigate your brand through this hyper-inflation.
During this episode Maryana discusses how eCommerce brands are fighting head on with their COGs and how they can navigate their way through.
Additional Resources:
How to Decrease Your COGs Blog:
https://dimniko.com/blog/how-to-decrease-cogs-to-increase-margins/
Wed, 15 Jun 2022 - 07min - 99 - How Can Zen Generation Impact Your Online BusinessThu, 26 May 2022 - 18min
- 98 - What Is The Importance of Content Planning For Your BrandThu, 19 May 2022 - 15min
- 97 - What is 360° AdvertisingThu, 12 May 2022 - 11min
- 96 - How Facebook Ads and Google Ads Work TogetherThu, 05 May 2022 - 14min
- 95 - Why You Need to Know the Value of Your Product
When consumers consider purchasing your product, they ask themselves how it will product value to their life. Consumers strive to learn more and seek knowledge about both your product & business.
Understanding the value of your product helps you effectively educate and advertise it to your customers.
Learn why you need to know the value of your product.Thu, 28 Apr 2022 - 13min - 94 - Discover A New Landing Page Concept For Your Online BusinessThu, 21 Apr 2022 - 12min
- 93 - How To Build A Brand StoryWed, 13 Apr 2022 - 12min
- 92 - How To Build A Community For Your Business - Part 2Mon, 28 Mar 2022 - 14min
- 91 - What You Should Know When Starting An eCommerce BusinessMon, 21 Mar 2022 - 13min
- 90 - How To Make Your Post Go ViralWed, 16 Mar 2022 - 20min
- 89 - How To Manage Campaigns With Big and Small BudgetsTue, 08 Mar 2022 - 14min
- 88 - How Does TikTok Algorithm WorksSun, 27 Feb 2022 - 28min
- 87 - What It Takes To Be A Good Media BuyerTue, 22 Feb 2022 - 17min
- 86 - How To Expand Your Business GloballyTue, 15 Feb 2022 - 11min
- 85 - How To Build A Community For Your Business - Part 1Wed, 09 Feb 2022 - 15min
- 84 - How To Generate Good Quality Leads Using Lead Generation CampaignWed, 02 Feb 2022 - 09min
- 83 - How To Set Realistic KPIs For Facebook AdsTue, 11 Jan 2022 - 06min
- 82 - Why Your Ecomm Business Needs To Use TikTok AdvertisingWed, 05 Jan 2022 - 09min
- 81 - Our Top eCom Predictions for 2022Sun, 26 Dec 2021 - 08min
- 80 - How to Overcome iOS14 Update ChangesTue, 21 Dec 2021 - 08min
- 79 - What eComm Businesses Should Look Out For In 2022Tue, 14 Dec 2021 - 09min
- 78 - How Can You Prepare Your Online Shop For ChristmasWed, 08 Dec 2021 - 06min
- 77 - How to Spy On Your CompetitorsMon, 29 Nov 2021 - 08min
- 76 - How to Get Ready For Black FridaySun, 21 Nov 2021 - 09min
- 75 - How Facebook Conversion API Can Help eComm Businesses?Mon, 15 Nov 2021 - 09min
- 74 - New Lookalike Audience Strategy To Drop Your CPA & Increase ROASMon, 25 Oct 2021 - 09min
- 73 - Valuable Tips to Improve and Approach Q4 and The Rest of The YearMon, 18 Oct 2021 - 16min
- 72 - Strategies to Implement Before Black Friday and Cyber MondayTue, 12 Oct 2021 - 09min
- 71 - Modeling Other Brands' Ads by Creating A Voice Over Creative From Scratch
Creating a voice-over creative has become one of the most prominent forms of digital advertising in the world today. It is served to millions of viewers through different distribution channels. Tune in to DimNiko's latest podcast as Oriana, our Business Development Manager, talks about creating a voice-over creative from scratch.
Tue, 05 Oct 2021 - 09min - 70 - The Split Testing Strategy to Find Winning InterestsTue, 28 Sep 2021 - 12min
- 69 - The Importance Of Having a Copywriting Style For Your BrandTue, 21 Sep 2021 - 15min
- 68 - A Mega Successful Q4 Starts With Preparation NowTue, 14 Sep 2021 - 09min
- 67 - How to Warm Up Your Pixel on a New Ad AccountMon, 06 Sep 2021 - 17min
- 66 - A/B Testing Your Landing PagesMon, 30 Aug 2021 - 15min
- 65 - Importance of Accurate Tracking & Common Pixel IssuesMon, 23 Aug 2021 - 08min
- 64 - Using Social Proof to Increase Ad ConversionMon, 16 Aug 2021 - 13min
- 63 - Catalog Sales Campaigns On FireMon, 09 Aug 2021 - 18min
- 62 - Geo Targeting - How to Approach Different Geo's with One AccountTue, 03 Aug 2021 - 12min
- 61 - Don't Miss a Beat: How to Really Understand Your Data with The iOS14 UpdateMon, 26 Jul 2021 - 13min
- 60 - Campaign Structure Recommendation by DimNiko's Facebook RepWed, 21 Jul 2021 - 11min
- 59 - Ad Agency Earning from $0 to $100K RevenueTue, 13 Jul 2021 - 15min
- 58 - How Much To Spend in Each Part of The Funnel & WhyTue, 06 Jul 2021 - 20min
- 57 - Running Multiple Different Ad FormatsWed, 30 Jun 2021 - 11min
- 56 - How Can Your Social Media Benefit Your BusinessSun, 20 Jun 2021 - 16min
- 55 - Test All Your Attribution Windows After iOS14 UpdateThu, 17 Jun 2021 - 13min
- 54 - How to Pimp Up Your Catalog Campaigns Using FramesThu, 10 Jun 2021 - 11min
- 53 - How To Pick The Right Campaign Type For Your Business Ad Account
With the increase in internet users and considering the the time we spent online, it has become easy for businesses reach their customers. Ago will teach us how choosing the right campaign type will help targetting people who are interested in your products or services. This will help you save a lot of money.
Wed, 02 Jun 2021 - 10min - 52 - Identify The Best Creatives For Your Audience SegmentTue, 25 May 2021 - 11min
- 51 - Understanding the Customer Journey & Adjusting Your Offers Accordingly
In this podcast episode, you will learn about the customer journey. Maryana will highlight the importance of understanding your customer's journey and how you can customize your ad content accordingly. If you do know your audience well, you should be able to adjust your content to target them with an ad that resonates with them.
Wed, 19 May 2021 - 10min - 50 - How Will The Apple Update of iOS14 Impact FB Ads and BrandsWed, 12 May 2021 - 16min
- 49 - Facebook Ads Creative Testing: Part 6Fri, 07 May 2021 - 03min
- 48 - Facebook Ads Creative Testing: Part 5Wed, 28 Apr 2021 - 03min
- 47 - Facebook Ads Creative Testing: Part 4Wed, 21 Apr 2021 - 03min
- 46 - Facebook Ads Creative Testing: Part 3
For Part 3 of How to Test Your Facebook Ad Creatives, we will be learning from Quintin Riekert, one of our media buyers. His creative testing involves using dynamic creatives and nailing your target audience. Discover ways to build your skillset by using different audience testing options to get your ads to perform.
Wed, 14 Apr 2021 - 04min - 45 - Facebook Ads Creative Testing: Part 2Wed, 07 Apr 2021 - 03min
- 44 - How to Test Your Facebook Ad Creatives: Part 1
Your creative strategy is one thing, but you also need to understand how to properly test your creatives. We've recently asked our media buyers how they test creatives and we received 7(!) different ways to test creatives. In this series, Dan will outline how Fraser, one of media buyers, tests creatives. Stay tuned for next week for Part 2.
Wed, 31 Mar 2021 - 03min - 43 - High CPMs? This Might Be Your Problem...Wed, 24 Mar 2021 - 03min
- 42 - 5 Step Creative Strategy That Took a Client From Spending $3K/Week to $19K/WeekWed, 17 Mar 2021 - 05min
- 41 - How to Know It's Time to Actually Turn Off Your Ad Set & Campaigns
Testing ad sets and campaigns can be tricky. You don't want to turn off too soon and potentially missing a scaling opportunity, but you don't want to turn off too late and lose money better spent elsewhere. During this episode, Dan discuss how to know it's time to return an ad set or campaign during the testing stage.
Wed, 10 Mar 2021 - 03min - 40 - Elements to Improve Your Website Conversion RateWed, 03 Mar 2021 - 06min
- 39 - Why You Need to Compliment Your Facebook Ads with Google Ads
Traffic Diversification is more important then ever before! With Facebook results all over the place, complimenting your ads with Google Ads is a great way to reach a new audience at a cheaper price. During this episode, Dan jumps into why you need to run on Google and Facebook Ads, and how to allocate your ad spend.
Wed, 24 Feb 2021 - 03min - 38 - Your Ad Account Strategy Will Not Make Your Brand Strategy Profitable
Unpopular opinion: your ad account strategy is NOT your brand strategy. It's 2021 people and marketers should know by now the importance of having a full brand strategy. In this week's episode Dan discusses the difference between your brand strategy vs your ad account strategy and WHY they are not the same thing...
Wed, 17 Feb 2021 - 04min - 37 - 6 Things to Understand About iOS14 Update If You're Running FB AdsWed, 10 Feb 2021 - 04min
- 36 - 4 Most Common Questions We Get Asked As An AgencyWed, 03 Feb 2021 - 06min
- 35 - Why 2 Factor Authentication Is Important to Avoiding Disabled Ad AccountsWed, 27 Jan 2021 - 02min
- 34 - 6 Ways to Scale CampaignsWed, 20 Jan 2021 - 02min
- 33 - Quarter 1 Holidays to Capitalise On in 2021Thu, 31 Dec 2020 - 04min
- 32 - 4 Important Tips to Lower Your CPM's Moving into 2021Wed, 16 Dec 2020 - 04min
- 31 - 5 Things You Need to Look For When Hiring an Agency
Brand building is like building a house. If you try to build a brand without ever building one before, you'll make a lot of mistakes. This is why working with an agency will help your brand succeed. In this episode, Dan discusses the top 5 things you need to look for when you're considering to work with an agency.
Wed, 09 Dec 2020 - 03min - 30 - 5 Ways to Improve Your Conversion Rate & Why It Matters When Scaling Ads
Tons of brands tend to ignore their conversion rates. They assume they can scale their brands by simply increasing their ad spend and just simply ignore their CVR, hoping for the best. During this episode, Dan will cover why your conversion rate is important when scaling your ads and actionable tips to help improve it.
Fri, 04 Dec 2020 - 03min - 29 - Why Lifetime Value Is Crucial To Brand BuildingWed, 18 Nov 2020 - 03min
- 28 - 6 Factors To Build a 8 Figure eCom BrandFri, 13 Nov 2020 - 05min
- 27 - MOF : BOF Creatives Our Clients Spending $20K a Day Are UsingWed, 04 Nov 2020 - 06min
- 26 - How to Scale Your Cold Traffic to Increase Your SalesFri, 30 Oct 2020 - 05min
- 25 - The Audience Segment That Will Bring You The Highest ROASWed, 21 Oct 2020 - 04min
- 24 - How You Should Use Dynamic Creative For Middle: Bottom of FunnelWed, 14 Oct 2020 - 04min
- 23 - DimNiko High Level Ad account StructureWed, 07 Oct 2020 - 04min
- 22 - How Many Products on Your Store Should You MarketTue, 29 Sep 2020 - 07min
- 21 - How to Improve Your Facebook Page Score & How It Effects Your Facebook AdsFri, 25 Sep 2020 - 10min
- 20 - How to Break Down an Ad Account to Monitor TrendsFri, 18 Sep 2020 - 07min
- 19 - Post ID's Vs Dynamic Creatives - What is Better?Fri, 11 Sep 2020 - 10min
- 18 - Testing Creatives is Crucial to Success of Campaign at ScaleFri, 04 Sep 2020 - 06min
- 17 - Interview with Melvin Chee | How to Successfully Move Your Business From Dropshipping to Ecommerce Brand
During this episode of Ecommerce Titans, Dim interviews Melvin Chee who started off as a major player in the dropshipping industry who has successfully transitioned into the brand building space. He has built numerous well-known brands including UV shorts. He's one of the few people who have been able to move from DTC to brand builder. In this episode we dig into the infrastructure and behind the scenes of building a brand.
Melvin Chee
Facebook: https://www.facebook.com/melvin.chee.1
LinkedIn: https://www.linkedin.com/in/melvinchee99/
Website: eubi.com.au
Wed, 02 Sep 2020 - 21min - 16 - Episode 10: Interview with Josh Elizetxe | Understanding the Foundations of Entrepreneurship Used to Grow Multiple Ecom Brands
During this episode of Ecommerce Titans, Dim interviews Josh Elizetxe from Snow Teeth Whitening. Josh has an extensive history with growing businesses and online marketing. They discuss everything from the foundations and struggles of entrepreneurship, influencer marketings, and how to create massive brand awareness.
Josh Elizetxe
LinkedIn: https://www.linkedin.com/in/josheeeeeee/
Website: https://www.trysnow.com/
Instagram: @joshsnow
Wed, 12 Aug 2020 - 59min - 15 - 2 simple ways to get UGC from your customerWed, 12 Aug 2020 - 06min
- 14 - Ads Of 63 Top eCom Brands You Should Stalk Right Now For Ad Creative InspirationFri, 07 Aug 2020 - 10min
- 13 - Episode 9: Interview with Monika Apostolidisz | The Strategies DimNiko Agency Uses to Scale Our Biggest Clients Plus Case Study
In this episode, Dim speaks to Monika Apostolidisz, lead media buyer at DimNiko agency. She unleashes the exact media buying tactics and strategies used to scale some of our larger clients. Together they discuss how to break down the difference between an ad account that is having troubles scaling and ones that are having a lot of success. And, how you can implement the same components into your ad account to mimic their success. Then Monika shares a case study on how we scaled one of our clients to $50,000 in ad spend / day.
Wed, 29 Jul 2020 - 19min - 12 - If You're Runnings Ads With Too Many Active Campaigns You Are Wasting Money DailyWed, 22 Jul 2020 - 08min
- 11 - Why Your CPA Skyrockets Everytime You Scale Over $2,000 A Day in Ad SpendFri, 17 Jul 2020 - 13min
- 10 - Episode 08: Interview with Dan Baldasso | How to Grow and Scale Your Ecommerce Brand Plus Ad Creative Breakdown
In this episode of Ecommerce Titans, Dim talks to our Head of Partnerships Dan Baldasso. They discuss some of the most common mistakes they see inside new client accounts and what actions people can take immediately to avoid then. Then they jump into an Ad Creative breakdown.
Let us know in the comments if you liked this episode!
Daniel Baldasso
Facebook: https://www.facebook.com/daniel.balda...
LinkedIn: https://www.linkedin.com/in/daniel-ba...
Instagram: dan_baldasso
Wed, 15 Jul 2020 - 21min - 9 - 3 Simple Steps To Calculate Your Customers Lifetime Value Across Any Traffic SourceWed, 08 Jul 2020 - 07min
- 8 - Episode 07: Interview with Joshua Chin | How to Structure your Email Marketing Funnel for Ecom Brands
Joshua Chin is the co-founder and CEO of Chronos Agency, a top email marketing agency focusing on eCommerce.
In this episode, Joshua goes through the current landscape for email marketing and how brands should be utilizing email to capture their customers. After, he discusses the benefits of working with an agency and why your emails need to focus both equally on design and messaging.
If you are an eCommerce brand that wants to level up your email marketing, this episode is for you!
Facebook: https://www.facebook.com/joshua.chin.jl
LinkedIn: https://www.linkedin.com/in/joshua-ch
Thu, 25 Jun 2020 - 20min - 7 - Episode 06: Sean Kemp | Crafting Copy & Messaging to Sell Ecom Products Throughout Your Funnel
Sean Kemp, a phenomenal copywriting in the health and fitness space. He’s generated 8-figures online for clients in 3 years with his copy and marketing strategies In this episode, Sean dives deep into how to creatively craft copy and messaging for the 3 stages of the funnel. Later, we get into creating messaging for a direct response angle to serve your best selling product and use it as a customer acquisition driver.
If you own a supplement brand or any eCommerce company in general, this episode is a must-see to make sure your messaging is on point.
Facebook:
https://www.facebook.com/sean.kemp.140
Website: minimalistmethods.com
Thu, 18 Jun 2020 - 23min - 6 - Episode 05: How Zach Benson Helps Grow and Monetize Ecommerce Brands with InstagramType a message
Zach Benson is the founder of assistagram, an instagram growth agency that has worked with giants like russel brunson and the Ritz Carlton.
In this episode, he covers how a back injury ended his professional breakdancing career, pushing him towards the online marketing industry, and how to grow massive brands using instagram.
Check out Diesel Power Gear: https://dieselpowergear.com/
Follow Van Oakes on Instagram here: https://www.instagram.com/itsyourboyvan/
Connect with Van Oakes on Facebook here: https://www.facebook.com/van.oakesSubscribe:
Apple Podcast: https://podcasts.apple.com/au/podcast/id1501030932
Spotify: https://open.spotify.com/show/1tpmOopXtrqLC4Eel1Nn2s
Wed, 10 Jun 2020 - 31min - 5 - Episode 04:The Giveaway Methodology: How Van Oakes Helped Grow Diesel Power Gear to a 9-Figure Company
Van Oakes is the holder of the world’s greatest mustache and a monster performance marketer. He is the owner and CMO of multiple 7 figure business. Most notably the 8 figure e-commerce store Diesel Power Gear, featured on discovery channel’s hit tv show “Diesel Brothers”.
In this episode, Van shares his experience in growing an online brand from low 7 figures to multiple 9 figures. He talks about his innovative giveaway model his company uses, gifting a $100,000 truck every single month. Beyond Facebook, Van dives into how to spend tens of thousands per day on Snapchat, and what it really takes to balance a high performance life with family and relationships.
Check out Diesel Power Gear: https://dieselpowergear.com/
Follow Van Oakes on Instagram here: https://www.instagram.com/itsyourboyvan/
Connect with Van Oakes on Facebook here: https://www.facebook.com/van.oakes
Subscribe:
Apple Podcast: https://podcasts.apple.com/au/podcast/id1501030932
Spotify: https://open.spotify.com/show/1tpmOopXtrqLC4Eel1Nn2s
Wed, 03 Jun 2020 - 28min
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