Floor 9

Welcome back to another episode of Floor 9. This week, Tom Trudeau from our partnerships team chats with our managing director Adam Simon about everything that marketers should know coming out of the Apple event on Monday. Together, they discussed various new Apple products, the upcoming Apple Intelligence features, as well as these AI-driven features will change consumer expectations and reshape brand interactions. Topics covered include:

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!

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In this special bonus episode of the month, the Lab’s strategy team assembles to discuss the highlights from the results of our latest Futurecaster survey! Futurecaster is the Lab’s proprietary innovation tool that identifies how your audience is engaging with the tactical areas of innovation across emerging technologies and media channels.

In partnership with Dynata, we survey 2,500 smartphone owners aged 16-74, asking them about their awareness, past and planned usage, and perception of emerging technologies and media channels. That survey data is fused with our Acxiom data stack, allowing us to identify which tactical areas of innovation your audiences engage with.

With each new edition of the survey, we gain interesting new insights into how consumers are adopting and interacting with new technologies. This year, the results showed noteworthy developments across a wide range of innovation territories, including generative AI, augmented reality and mixed reality, retail and lifecycle loyalty, smart city and mobility solutions, the experience economy, and the creator economy. For example, awareness of generative AI tools continues to grow, with 55% of respondents saying they have heard of them, up from 36% who said so last year. 

Listen now to learn more about Futurecaster and the key insights we learned from this year’s survey!

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!

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This week on Floor 9, the Lab’s managing director Adam Simon welcomes two senior UM executives, Dan Chapman, Global Chief Strategy Officer, and Andy Littlewood, Global Chief Product Officer, to Floor 9 for an insightful discussion on the impact of the over-reliance on AI within the media landscape, how agencies can work with clients to avoid becoming “bland brands” and lead the Renaissance of Media. Specifically, they took a deep dive into the following topics:

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!

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This month on Floor 9, the Lab team assembles for a panel discussion on the future of the entertainment industry. Faced with rising streaming fatigue, high-churn “nomadic subscribers,”  and the looming threat of AI-generated “slop content,” Hollywood needs to be smart about navigating the post-streaming-wars industry landscape, and that begins with re-aligning their business model with the market reality. In this episode, host Ryan Miller is joined by Chelsea Freitas, Tom Trudeau, and Richard Yao to break down the various issues facing the entertainment industry today and point to the best practices going forward.

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!

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As usual, Apple’s latest WWDC event brought forth many software updates, but the star of the show was Apple’s major AI update — Apple Intelligence, which will enable LLM-powered new features across Apple’s entire ecosystem. In this episode, Adam and Ryan took a deep dive into Apple Intelligence, the ChatGPT integration, its impact on the AI competitive landscape, and more. Listen now to hear our analysis on the WWDC announcements, including: 

f you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

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May marks the beginning of the tech conference season, and this year, we had three key players in the AI race — OpenAI, Google, and Microsoft — all hosting their respective developer conferences within a two-week period in May. If you missed the announcements, fret not! The Lab team is here to help you keep up with the fast-evolving AI developments and competitive landscape.

In this episode, Chelsea Freitas from our strategy team, along with Ryan Miller and Tom Trudeau from our partnerships team, took the Floor 9 mic and discussed all the highlights from the recent developer conferences, including:

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and onMedium for our latest insights. Thanks for listening!

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Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships team (Ryan Miller and Tom Trudeau) join forces to analyze the youngest generation on the scene and their Millennial parents. Together, the team tackles topics that include:

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

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This week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an in-depth discussion of Apple’s groundbreaking “spatial computing” headset. From our team’s first impressions of trying it on, to unpacking its use cases and market implications, the Lab team is eager to share our hot takes on Vision Pro. Key topics include:

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and onMedium for our latest insights. Thanks for listening!

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Welcome back to Floor 9! This week, your hosts Ryan and Adam are joined by Chelsea Freitas from our Strategy team to take a deep dive into the trends and themes from our latest annual Outlook report, which includes:

Make sure to check out the full version of Outlook 2024 report on Medium here: https://bit.ly/LabOutlook24

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and onMedium for our latest insights. Thanks for listening!

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Welcome back to Floor 9! As always, we’ll kick off the year with a CES episode, in which the Lab team assembles to recap the biggest trends we spotted at CES 2024, including:

In addition, we also each named our favorite CES product this year!

To learn more about CES trends, read our written recap here on Medium.

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast and Spotify. Follow the Lab on Medium for our latest insights. Thanks for listening!

Correction: at the 22:21 mark, Richard mistakenly said "Roku" when he meant to say "Roxi" when mentioning their new interactive linear broadcast channel.

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To close out this significant year of innovations, the Lab team assembles for an end-of-year recap of the biggest trends that defined the tech and media landscape for the past 12 months:

The rise of generative AI & its impact on creator economy and marketingThe “post-streaming wars” reality & the new opportunities in interactive ad formatsThe shifting social media landscape & the pivot in social commerce The revival of monoculture & the resulting “funflation” on consumer spendingThe emergence of spatial computing and immersive headsets, spurred by the impending release of Apple’s Vision Pro

Listen now to hear what the Lab team has to say about each of these five topics that will continue to influence consumer behavior in 2024 and beyond. 

You can read more about the trends discussed in this episode in our year-end roundup piece here on Medium.

If you enjoyed the episode, please consider giving us a five-star review onApple Podcast and Spotify. Follow the Lab on Medium for our latest insights. Thanks for listening!

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Welcome to our annual holiday shopping trends episode. This year, this holly jolly discussion is led by Chelsea Freitas,  VP of our Strategy team, and she is joined by two other members of our strategy team, Adam Simon and Katy Geisreiter. In this episode, the trio shared some must-know stats about this year’s holiday shopping trends and consumer behaviors, highlighted their favorite tech-enabled retail holiday campaigns, and debated the effects of funflation and other marco-economic forces on holiday shopping behaviors this year. Listen now! 

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Welcome back to Floor 9. This week, we are tackling the hottest innovation territory of the year, generative AI, and its impact on the ad industry with the help of two brilliant UM thought leaders: James Fox, Global Chief Strategy Officer, and Andrew Littlewood, Global Chief Product Officer. Together with the Lab’s managing director Adam Simon, the trio discussed the state of generative AI, especially in terms of where it is in the Gartner hype cycle, the industry leaders in consumer-facing AI, what marketers can do with the new AI tools, and what’s next for generative AI. In addition, the following intriguing questions were also raised and explored:

If you’re curious about generative AI and want to learn about how it impacts the world of advertising and marketing, this episode is a must-listen!

Floor 9 is a podcast created by the IPG Media Lab to bring you our latest musings and hot takes at the intersection of consumer technology and digital media.

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and onMedium for our latest insights. Thanks for listening!

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Welcome back to Floor 9. In this episode, we had the honor of having Kara Manatt, EVP of Intelligence Solutions at MAGNA, and Edwin Wong, SVP, Insights & Innovation at Vox Media, to chat about their recent blockbuster research on the persuasive power of podcasters and podcasting’s growing influence. When asked which media figures’ influence matters most, their study found that 75% of listeners say podcast hosts compared to 15% who say social media influencers.

Kara and Edwin shared which podcasts they love most, then dived into the most revelatory findings from the joint study, “Podcasts: A New Era of Influence” (starting at 11:07). Some highlights of their discussion include:

You can learn more about this joint research here: https://www.voxmedia.com/2023/5/10/23718269/podcasts-a-new-era-of-influence 

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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In this episode: What the Lab thinks about Vision Pro, Apple’s first spatial computing device, and its potential impact on media consumption habits. Plus, various other interesting tidbits from Apple’s WWDC event this week, including the unified presence of widgets across OS’s, and Apple’s deliberation omission of generative AI. 

Floor 9 is a podcast created by the IPG Media Lab to bring you our latest musings and hot takes at the intersection of consumer technology and digital media. In this episode, you’ll hear from Adam Simon, our managing director, and Ryan Miller, director of partnerships. 

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

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Welcome back to Floor 9! As usual, we are kicking off the year with a CES recap episode that features the entire IPG Media Lab team, plus Chad Stoller, Global Chief Innovation Officer of UM Worldwide. Listen now to hear about our team’s thoughts on the biggest trends in digital health, entertainment, mobility, smart home, and vice economy coming out of this year’s CES show floors! 

If you'd like to learn more about our CES learnings, please check out the Lab's CES content, including an in-depth written recap, here: https://ipglab.com/ces/

Follow the Lab on Twitter@ipglab and onMedium for our latest insights. 

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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Come one, come all! ‘Tis the season for our annual holiday episode of Floor 9. This year, we’re closing out the year with a not-so-Secret Santa gift exchange featuring co-hosts Ryan and Adam, along with the entire Strategy team here at the Lab — Chelsea, Katy, and Richard. 

All the gifts given in this episode have ties to one or more of the Innovation Territories that we track throughout the years at the Lab, while also reflecting what we know of each other. So listen now to find out what we gifted each other, and why we think they are representative of the key innovation trends. Maybe our selection of innovation-minded gifts will inspire gifts for your loved ones, or highlight innovation territories to pay attention to!

As always, you can find Adam onTwitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter@ipglab and onMedium for our latest insights. 

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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Welcome back to Floor 9! 'Tis the season again to talk about holiday shopping trends. Listen now to hear co-hosts Adam and Ryan walk you through the following trends in holiday shopping and recent news from the streaming services:

We close out the episode with a quick discussion on the ongoing FTX debacle and a potentially long crypto winter. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast.

As always, you can find Adam onTwitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter@ipglab and onMedium for our latest insights. Thanks for listening!

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This week on Floor 9, we welcome a panel of experts on direct mail, including Dave Fink, Founder and CEO of Postie, Paul Tracey, VP of Advisory Services at Matterkind, and Lauren Banks, Brand Marketing Specialist at USPS. Moderated by Ryan Miller, Senior Manager of Partnerships at the Lab, our group of industry insiders dive into the unique capabilities of direct mail as a media channel, dispel some common misconceptions about direct mail among marketers such as addressability and sustainability, and explain how modern direct mail companies (like Postie) have digitally enhanced a century-old marketing channel. If you wish to learn more about how direct mail has become a privacy-first, brand-safe media channel, along with some suggestions on best practices, you won’t want to miss out on this great discussion on Floor 9!

Recommended reading:

As always, you can follow the Lab on Twitter@ipglab and on Medium for our latest insights. 

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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The Lab team is back on the mic to discuss the latest announcements from Apple. Host and Senior Manager of Partnerships, Ryan is joined by Adam and Katy from our Strategy team to chat about everything Apple unveiled during Wednesday’s “Far Out” event, from the funky Dynamic Island design for the new iPhone 14 Pro to the rugged Apple Watch Ultra with new emergency SOS features, as well as all the brand implications these new products and features will entail. Listen now! 

As always, you can find Adam onTwitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter@ipglab and onMedium for our latest insights. 

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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This week on Floor 9, we’re delighted to chat with Jennifer Solomon-Baum, North America Marketing at Microsoft Advertising and Innovation Lab Lead, to learn about how the maker of Windows has emerged as the latest heavy-hitting player to join the digital advertising arena.

In this episode, we talked about Microsoft’s growing advertising capabilities (many of which were announced at the Microsoft Build 2022 event), the unique ecosystem of services that Microsoft has at its disposal to reach the “Workday Consumer”, and the myriad of ways that brands can take advantage of their ad offers. 

You can follow Jennifer on LinkedIn, or watch her in The Download, a video series that she produces (highly recommend the special episode from Cannes!) In addition, you can also read more about the Workday Consumer, a new commissioned research conducted by Forrester Consulting on behalf of Microsoft Advertising, and read more about the future of work on WorkLab.  

As always, you can find Adam onTwitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter@ipglab and onMedium for our latest insights. 

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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Welcome back to Floor 9! This week, we welcome back Joshua Lowcock, UM’s Global Chief Media Officer, for an in-depth discussion about all things metaverse with our SVP, head of strategy, Adam Simon. From where the metaverse currently sits in the hype cycle, to the competitive landscape of the platforms with “metaverse aspirations," to understanding the metaverse as a operating system, Joshua and Adam talk through the various key aspects of this hot-button concept and, more importantly, what it means for brand marketers eager to enter the metaverse.

As always, you can find Adam onTwitter @adamjsimon, and Joshua on LinkedIn. Follow the Lab on Twitter@ipglab and onMedium for our latest insights. 

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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Welcome back to Floor 9! This week, co-hosts Adam and Ryan bring you the must-know highlights from the 2022 WWDC keynote that Apple gave on Monday. From new lock screen UI design to new Apple Wallet features, they chat about how Apple continued to show commitment to creating seamless user experiences, with a newfound emphasis on customization and shared experiences. Innovation-minded brands know that Apple’s WWDC announcements often offer a sneak peek into the future, and we hope this episode will help you better understand the new features coming soon to millions of consumers.

As always, you can find Adam onTwitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter@ipglab and onMedium for our latest insights. 

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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This week on Floor 9, we’re delighted to welcome audio ads expert Alyssa Meyers, who works as a reporter for Morning Brew's Marketing Brew newsletter. Adam Simon, US Head of Innovation at UM, talked with Alyssa about the state of podcast advertising, a booming ad market that is forecast to exceed $2 billion in revenue in 2022. From major growth drivers like Dynamic Ad Insertion (DAI) and programmatics to newer formats beyond host-read ads, Alyssa shared with us her insights on how and why brands should consider leveraging podcasts to reach an increasingly mainstream and diverse audience.

You can find Alyssa on LinkedIn and follow her work on Morning Brew for the latest insights on audio ads.

Follow the Lab on Twitter@ipglab and onMedium for our latest insights. If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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Welcome to another recap episode of Floor 9! This week, Adam and Ryan will walk you through all the major announcements from the latest Google I/O developer event, where the search giant announced several brand-friendly features on visual search, voice assistant, digital wallet, data privacy, and more. In addition to these software updates, Adam and Ryan also talk about Google’s hardware news from the event, including the all-new Pixel Watch and a pair of AR glasses that Google subtly showcased in a demo video (which may or may not be vaporware). Listen now to hear our take on Google’s announcements and their implications for brand marketers. 

You can read an in-depth recap of this event on our Medium site here.

As always, you can find Adam onTwitter @adamjsimon, and Ryan on LinkedIn. Follow the Lab on Twitter@ipglab and onMedium for our latest insights. If you enjoyed the episode, please consider giving us a five-star reviewon Apple Podcast. Thanks for listening!

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For this episode, we had the pleasure of chatting with Randall Rothenberg, Executive Chair at IAB, and ​​Chris Bruderle, Vice President of Research & Analytics at IAB, about the insights on social commerce from their brilliant annual Brand Disruption report. Together with your host Ryan Miller, we discussed the rise of direct brands and storeless commerce, how social media has become the new TV, the role of micro- and nano-influencers in social commerce, and the best practices for brands to tap into social commerce. If you’re a brand looking to understand how shopper behavior is shifting in the age of social commerce, this episode is a can’t-miss!

You can find Randall on Twitter @r2rothenberg and on LinkedIn, and Chris on LinkedIn. You can find the Lab on Twitter@ipglab and on Medium for our latest insights. 

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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Floor 9 is back with a special post-event recap episode! Co-hosts Adam Simon and Ryan Miller are joined by Chelsea Freitas, our VP of Strategy & Innovation, to discuss the 2022 Snap Partner Summit. Listen now to hear our thoughts on the new creator tools and brand-friendly features that the Snapchat parent company announced during its annual media event, in addition to some brand suggestions on how to utilize AR to deliver brand value, today and tomorrow.

If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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Welcome to Floor 9. This week, we chatted with Arielle Garcia, Chief Privacy Officer at UM Worldwide and our resident expert on online safety, about how companies are taking actions against Russia in response to its invasion of Ukraine. 

Many international companies, including big tech companies, have paused marketing operations in Russia, or pulled out of the market entirely. Adam Simon, UM’s U.S. head of Innovation, talked with Arielle about how brands are thinking about brand safety in response to a devastating world event like this, the brand responsibility of continuing to support quality news and combat misinformation, and why taking a more nuanced approach is crucial in times like this.

You can click here to check out the Human Rights Watch site that Arielle mentioned towards the end of the episode.

Click here to listen and subscribe! If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Thanks for listening!

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Welcome back to another new episode of Floor 9. This week, co-host Ryan Miller and Adam Simon are back on the mic to share their hot takes on the latest Apple event that took place on Tuesday, including our thoughts on Apple’s content strategy and its MLB content deal, its 5G approach, and its pursuit of faster, better CPU chips with Apple Silicon. In addition, they also talked about some latest news of brands in metaverse and web3, including:

As a bonus,, Adam also shares his thoughts onthe “flight subscription” plans that Alaska Airlines recently announced.

We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

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Episode 133 — Outlook 2022 Trends: Embracing Entropy, Part 2

Welcome back to Floor 9! In this episode, the Lab’s strategy team will continue to walk you through the remaining two trends in our Outlook 2022 report: The Multiplayer Internet, and The Great Escape. Co-hosts Ryan and Adam will be joined by Richard Yao to chat about things like:

If you missed the first part of this conversation on our Outlook trends, please check out the last episode here.

We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

Click here to listen and subscribe!

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Welcome back to Floor 9! To kick off the year, the Lab’s strategy team will be walking you through each one of the key trends in our Outlook 2022 report with a two-part special. In this first half, you will hear Ryan talk with strategy team members Adam, Katy, and Chelsea on the first half of our Outlook report, including insights on trends like: 

We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

Click here to listen and subscribe!

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The Lab team assembles once again at the beginning of the year to take on CES, the biggest consumer tech event of the year. With Ryan Miller, manager of partnerships, as our MC, the Lab team recapped the most interesting trends and discoveries from this year’s show floors, including:

We hope you enjoy this episode. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

Click hereto listen and subscribe!

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Join us as the Floor 9 team makes merry with our annual holiday special episode! Joined by UM’s Global Chief Innovation Officer, Chad Stoller, we bring you a special edition of a drafting game, in which we look back on the previous annual Outlook trend reports from the Lab to draft the all-star innovation trends. Competing with each other, Chad, Adam, and Scott pick their favorite Outlook trends from years past in three categories — tech, media, and culture — and discuss why they are still relevant for brands and marketers going into 2022. Listen now to hear their picks!

In addition, this episode also marks the last episode of Scott Elchison’s marvelous tenure as a host of Floor 9. Please join us in bidding Scott a warm farewell and good wishes! 

As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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In this episode, we are delighted to chat with Kenton Langstroth, CMO at Decubate, a blockchain-powered social investing platform, all about how the DeFi movement impacted the personal investing space and changed investor mindset. Before the conversation, you will hear co-hosts Adam and Scott having a lively discussion about the latest news in the world of NFTs, the metaverse, and, funnily enough, Barbados, including:

As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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In this episode, we are back to the basics with co-hosts Adam and Scott doing a deep dive into the current competitive landscape that is shaping up for the metaverse. Following Facebook’s splashy rebranding as Meta, Adam and Scott discuss Facebook motivations behind its newfound metaverse ambitions, why the metaverse adoption may start on the enterprise front, how Microsoft and Apple are positioning themselves for the metaverse, and capping it off with a rough timeline estimate how when we’d be working and socializing in the metaverse.

As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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In this episode, we had the pleasure of chatting with Gabriel Nicolau, Global Head of Vertical Ads Solutions at TikTok, to discuss the inaugural TikTok World event. Together with guest co-host Ryan Miller, Scott interviewed Gabe on topics such as what made TikTok so popular, what’s the best strategy for brands to engage with TikTok’s vibrant communities, and how brands can identify the right creators to work with. Gabe also recapped the key announcements from the TikTok World event, with an emphasis on its robust suite of creator tools and social commerce solutions.

As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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In this episode, we celebrate the launch of our 2021 UM Innovation Annual (the U.S. edition) by talking with Arielle Garcia, Chief Privacy Officer at UM Worldwide, about the latest news on the consumer privacy debate. 

As always, Arielle shared some great insights into this important topic, including how the new privacy settings in the new iOS 15 are accelerating the arrival of a cookieless future, why there is a need for a set of global privacy control standards at the browser level, and what advertisers can do to bring data privacy out of its own silo and integrate it into the overall consumer experience and relationship. 

If you like what you hear and what to know more about the 2021 UM Innovation Annual, to which Arielle contributed a fantastic piece on consumer privacy and preference settings, you can find the link on our dedicated Teams channel here (open to the IPG Mediabrands family only), or reach out to us on Twitter @ipglab.

As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

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On Tuesday, Apple held its first fall event of the year to unveil some updates to its hardware lineup as well as a few notable features coming to its fitness service. In this Floor 9 episode, Adam and Scott unpack Apple’s announcements and their implications for the market. In particular, they discuss whether the new 5G-ready Apple Mini can replace big-screen phones, why computational photography is important for the creator economy, and how Apple’s approach towards the fitness markets differs from the likes of Peloton. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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This week’s Floor 9 episode started out as a Twitter conversation between Adam and Kyle Turner over the value of the theatrical window. Kyle is a film critic whose work has been featured in NPR, Slate, and the New York Times, and we are very honored to have him with us this week, along with our content manager Richard, to have a spirited discussion about the future of the movie business, particularly around the implications of a diminishing theatrical window, and the lack of new IP originated from streaming services, as the film industry struggles to adapt to the streaming era over the course of the pandemic. We also discuss how the growing cultural relevance of video games impacts the future development of movies.

Check out the Twitter debate that birthed this episode here: https://twitter.com/adamjsimon/status/1428203793133576192 

You can follow Kyle on Twitter @TyleKurner and find more of his work on www.tylekurner.com. Follow Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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This week on Floor 9, Scott and Adam discuss three wide-ranging topics: the hype around Virgin Hyperloop triggered by the latest demo video released by the company; the drama surrounding Onlyfans banning and then unbanning NSFW content and what it reveals about the nuanced dynamics of the creator economy;  and TikTok’s extended partnership with Shopify and what it means for the U.S. social commerce landscape. In addition, the MAGNA team shares their latest data on time spent with sports content. 

You can check out the Virgin Hyperloop demo video mentioned here on YouTube: https://www.youtube.com/watch?v=6hXNXL9PiYk 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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This week on Floor 9, Scott and Adam round up the latest tech and media news of recent weeks. In particular, they discuss news from the cutting-edge domains of the metaverse, NFTs, and FinTech. News stories discussed include Epic Games buying Sketchfab, Unity acquiring Parsec, Louis Vuitton and Burberry getting into NFTs & gaming, Stripe’s new Payment Links product, and more.

Plus, learn about what “cheugy” means by referring to this alignment chart. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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This week on Floor 9, we are delighted to present a special crossover episode with FIVE: AI for Marketers, a podcast by Ericsson Emodo. Floor 9 host Scott Elchison recently chatted with Jake Moskowitz, the host of Five, on the great potential AR has in mobile marketing, which 5G is set to supercharge. As part of the recent Mobile Marketing Association (MMA) Impact Conference, Scott linked up with Jake to talk about AR’s main use cases in marketing today, how marketers can decide if AR is a good fit for their brands, and what marketers can do now to utilize AR experiences to reach consumers, especially those who’re on 5G networks. 

In addition, they also discussed the long-term prospects of AR in marketing as well as answering some questions from the audience. If you’re interested in learning more about how to leverage AR to reach the mobile audience of today and tomorrow, this episode is a must-listen!

As always, you can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglaxb. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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This week on Floor 9, Scott and Adam are joined by Richard Yao from our strategy team to discuss the diverging future of social media platforms — why Instagram is becoming a turducken of a platform, how the rush to explore social commerce is playing out, what Twitter is doing to monetize the booming creator economy, and the key players developing the social graph for the metaverse future. 

Check out Richard’s article on this topic if you like what you hear and want to read more about the development trajectory of major U.S. social media platforms and what they mean for marketers.

Before the main conversation, Adam and Scott round up the latest tech and media news of the past two weeks, including two streaming updates from Disney, as well as Apple reportedly working on a “Buy Now, Pay Later” service. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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This week on Floor 9, Scott and Adam round up the latest tech and media news of the past two weeks, including the implications of Google delaying the planned phase-out of third-party cookies until 2023, the recent rise of privacy-minded search engines, TikTok’s new mini-app feature Jump, Facebook Shop updates, and Shopify opening Shop Pay to all Facebook Shop and Google merchants.  

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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This week on Floor 9, we welcome back Carolina Arguelles, head of Augmented Reality at Snap Inc., to chat all about the latest trends in AR. Together, Scott and Adam chat with Carolina about the brand-friendly AR features that Snap announced at its Partner Summit, how AR is transitioning from a “toy” to a “tool” that can help brands deliver deeply personal experiences, and AR’s expanding role in the consumer journey. We also discuss the computing paradigm shift that AR is set to bring, and what brands can do today to prepare for that future, especially with Snap’s AR products. 

You can watch the Snap Partner Summit keynote here: https://snappartnersummit.com, and learn more about Snap’s ad products here: https://forbusiness.snapchat.com. You can find Carolina on Twitter @cvarguelles. 

After the chat with Carolina, you’ll hear this week’s MAGNA Minute, where Luke Stillman shares MAGNA’s latest forecast on global ad spending. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. 

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This week on Floor 9, Adam and Scott went live on Twitter Spaces to discuss the latest Apple developer event. From new social features to privacy tools, from new additions to Apple’s Health and Wallet apps, Apple unleashed a barrage of upcoming features. Some of these features have clear implications for brand marketers, while others may impact user behaviors that marketers need to heed. As usual, we are here to help you decode this jam-packed keynote and better understand what these new features mean to brands.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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This week on Floor 9, Adam and Scott recap the key takeaways from the 2021 Facebook F8 Refresh developer event. Listen to hear Facebook’s updates to business messaging tools, Spark AR platform, and more. Before that, they discuss the latest news in media and tech, which includes Amazon buying MGM, HBO Max’s ad-supported tier, and Instagram’s new “Drop” shopping section.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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Welcome to another Floor 9 episode. In this second episode of the week, Adam and Scott discuss the announcement from the annual Snap Partner Summit that took place on Thursday. Together, they break down the various new AR features Snapchat announced, especially the ones with social commerce and other brand implications. They also discuss how Snapchat is courting creators and brand partners to help it transform its app into a brand-friendly AR platform. For all brands interested in exploring AR, this episode is a must listen!

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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Google kicked off the 2021 tech conference season on Tuesday with its opening keynote for its annual Google I/O developer event. Over the course of two hours, Google focused entirely on its software services, including new features coming to Google apps, Android 12, and a revamped Wear OS. 

This episode is a live recording of a Twitter Spaces session that we did on Wednesday morning, where Adam and Scott discussed the new Google Shopping features,  new business-friendly features in Maps and AR, and everything else brands need to know from Google’s latest developer event.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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This week on Floor 9, hosts Adam and Scott discuss the following news stories and what they mean for brand marketers: 

Take part in our Membership March referral program to share your love for Floor 9! Get your own customized referral link here: refer.fm/floor9 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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Welcome back to Floor 9! This week, co-hosts Adam and Scott discuss the following news before unveiling a brand new segment that we are introducing — The Magna Minute. In collaboration with our sibling agency Magna Global, we will bring you some interesting stats in media and advertising sourced by Magna every week, all under a minute! Be sure to check it out! News stories discussed in this episode include: 

Take part in our Membership March referral program to share your love for Floor 9! Get your own customized referral link here: refer.fm/floor9 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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This week on Floor 9, co-hosts Scott and Adam discuss the latest news in media and innovation, including new social audio features from Facebook and Reddit to take on Clubhouse, Amazon’s latest roll-out of retail technologies in Whole Foods and a hair salon, as well as some update on Sony’s streaming strategies, signaled by its latest deal with Disney. Check here for a recap on this week’s Apple Event.

Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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This week on Floor 9, we are joined by special guest Shawn Cheng to discuss the various ways that blockchain technologies will usher in Web3, a decentralized internet where users are also owners. Shawn is a partner at ConsenSys Mesh, an Ethereum investment and research firm, so he has some great first-hand insights into the world of NFTs, DAOs, and social tokens. Chad Stoller, UM’s Global Chief Innovation Officer, also makes a guest appearance in this episode. Listen now to learn about how blockchain is enabling a new paradigm for digital media.

Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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This week on Floor 9, we are joined by Alan Schaaf, CEO of Imgur, and Jake Tapleshay, Head of Creative from Imgur, all about the meme culture! From what makes for a good meme, to how brands can better tap into viral memes, to meme’s real-world impact, this episode is a fun deep dive into memes and what they mean for digital culture and marketing. 

As usual, co-hosts Adam and Scott begin the show with some quick news discussions. This week, they talk about Facebook’s Clubhouse competitor, Clubhouse allowing people to tip creators, and Epic’s further integration of Fortnite and Houseparty. 

Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. And here is the Vietnamnese hit meme song that Alan mentioned. 

If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here.

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We're big fans of NFTs and digital collectibles, so imagine our excitement to have Caty Tedman, the Head of Partnerships at Dapper Labs, the company behind NBA Top Shot, on Floor 9 this week! Joined by Chad Stoller, Global Chief Innovation Officer at UM, we chat with Caty on how Top Shot came to be, the buzz around NFTs and their long-term prospect, and how Top Shot strives to create NBA moments from a fan-first perspective. If you want to learn more about how brands can leverage NFTs to engage with fans and build communities, this conversation is a must-listen!

As usual, co-hosts Adam and Scott begin the show with some quick news discussions. This week, they talk about Spotify joining the social audio wars with the acquisition of Locker Room, as well as the new Godzilla vs. Kong NFTs.

Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

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Welcome back to Floor 9. This week, co-hosts Adam and Scott have a riveting discussion on a wide range of news topics, including the latest development in theatrical windowing as Disney and Warner Bros. make moves, Krispy Kreme jumping on the trend of vaccination marketing, and Coke’s vending machine subscription in Japan. They then got into a debate over Tesla’s announcement that it is starting to accept bitcoin as payment, and whether it is a mainstream moment for bitcoin as an alternative currency, or just a marketing stunt for Tesla. Listen now to hear our thoughts!

Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Check out Scott’s NFT art here. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

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This week on Floor 9, we are talking business. The business of newsletters, that is. Joined by Jason Schulweis and Jacob Donnelly from one of our favorite newsletters Morning Brew, we talked about how independent newsletter companies are competing against big news publications, the rise of Substack and personality-driven newsletters, and the recent entrances of Twitter and Facebook into the space.

Before the main conversation, co-hosts Adam and Scott discuss the top news of a slow news week, which includes HBO Max’s upcoming ad-supported tier and Clubhouse’s new accelerator program.

Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

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This week, we welcome back Chelsea Freitas to take a deep dive into the recent boom in resale platforms and the crafty communities they foster. From the benefits of re-commerce and circular economy to its impact on the shopper journey, we discuss the resale boom from many aspects. Furthermore, we explore how this trend is challenging some deep-seated ideas of how the fashion and retail industries should operate, and prognosticate how it will evolve beyond these two vectors over the next few years. As always, we cap it off with some actionable brand takeaways.

Before the main conversation, co-hosts Adam and Scott discuss the top news of a slow news week, which includes Roblox’s robust IPO, Disney putting NHL games on ESPN+, and Netflix’s new short-form video feed. 

Take part in our Membership March referral program to share your love for Floor 9 and win an exclusive Floor 9 T-shirt! Get your own referral link here: refer.fm/floor9 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast! 

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This week on Floor 9, we’re joined by Joshua Lowcock, Chief Digital Officer of UM and one of our favorite Australians, to discuss what happened in Australia over the last few weeks regarding the News Media Bargaining Code. Together with co-hosts Adam and Scott, they talk about how things went down between the Australian government and Facebook and Google, the implications of their concessions to local publishers and regulators in Australia, and how the fallout of this battle will shape the development of the splinternet.

Before the main conversation, Adam and Scott talked about the top news of the week, which include Google’s decision to stop using third-party cookies, Twitter Spaces arriving on Android, Instagram’s new Live Room feature, and Square launching its own B2B bank services. 

If you’re a part of the IPG Mediabrands family, come join the Floor 9 community on our dedicated Teams channel here. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

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This week on Floor 9, we’re back to basics with a news-only episode — simply because we have a lot to say about the latest news from Facebook and Spotify. 

First, following up our discussion last week on Facebook banning users from sharing news from Australian publications, co-hosts Adam and Scott share their thoughts on the latest developments from down under. 

Then, for the main discussion of the week, they analyze the slew of announcements from Spotify’s “Stream On” event on Monday. Listen to find out more about Spotify’s new ad products, its plan to pursue all forms of monetization and own the entire audio space, and if Spotify should be afraid of Clubhouse.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

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This week, we welcome back to Floor 9 Amie Owen, Head of Shopper Media at UM, to discuss how shopper marketing is evolving in response to the pandemic and the new opportunities that brands can leverage to engage shoppers wherever they are. If you wish to learn more about how shopper media has changed over the past 12 months with the surge of click-and-collect, mobile commerce, and retail media networks, as well as where it is heading in 2021, this episode is a must-listen.

But first the news! Co-hosts Adam and Scott discuss the latest news of the week, including:

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

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In this episode, co-hosts Adam and Scott face off in a friendly competition where they each take turns to give a 101 introduction to some of the most asked-about innovation territories in under 30 seconds. From Blockchain to Culture Pops, we covered ten obscure territories in our 90-9-1 innovation framework that we use to map the emerging media channels against their respective audience reach and ad product maturity. Ryan from our partnerships team is back again as the referee to track their points and facilitate the game with a hearty side of banters. 

Prior to the friendly rivalry, co-hosts Adam and Scott discuss the latest news of the week, including

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. 

If you like what you hear, please spare a minute and give us a five-star review on Apple Podcast!

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To celebrate making it into the three-digit club, the floor 9 crew is taking it to the club! Just kidding; but we did dive into Clubhouse, the hottest social app de jour, in this milestone episode. Joined by special guest Brian Morrissey, former president/editor-in-chief at Digiday Media, we discuss the curious rise of Clubhouse, Twitter’s pending copycat product, and the marketing potential of live social audio. 

 Before the main conversation, co-hosts Adam and Scott dish on the latest news, including

Follow Brian on Twitter @bmorrissey and check out his Substack The Rebooting for insights on building sustainable media businesses. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab.

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This week on Floor 9, co-hosts Adam and Scott are back to discuss the remaining two trends from the Outlook 2021 reports: the Splinternet, and the reinvention of social context online. Of course, we couldn’t pass on the opportunity to talk about the biggest news of the week — the Gamestop stock drama, and how it connects to the two Outlook trends in this episode. Our content manager Richard Yao also chimed in on a whim with his two cents, so please excuse his low-quality audio. We hope you find this episode both topical and insightful. 

Links 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. 

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This week on Floor 9, co-hosts Adam and Scott discuss the latest trend report from the Lab — Outlook 2021, which details the key trends emerging at the intersection of technology, media, and culture. In this episode, you’ll hear the first half of the conversation where they break down the first three segments of the report, which includes the overall framework of the forward momentum towards digital transformation, the Anyware Economy enabled by the accelerated shift to remote work, and why we believe gaming is eating the world! 

Come back next week to hear us discuss the remaining two trends from the Outlook. But if you want a preview, you can read Outlook 2021 in full here on our Medium blog!

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab.

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This week we’re proud to present the best moments from our extensive CES 2021 programs. Listen now to hear the highlights from the opening remark by Chad Stoller, UM’s Global Chief Innovation Officer & Head of the IPG Media Lab, discussions our partnerships team had with interesting startups such as Standard Cognition, Community, and MarsBot, as well as clips from our virtual CES show floor tour where we discuss the key trends in digital health, smart home, next-gen mobility, and the tech startup space.

If you wish to hear our CES content sessions in full, they are now ready for on-demand replay on this page. (Please note that this page is protected by password. If you work at IPG Mediabrands or work for one of our clients, please reach out to ben@ipglab.com with a request for the password.)

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Click here to read our recap of the key trends we saw at this CES.

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Welcome back to Floor 9. We are gearing up for the first all-virtual CES, which kicks off next Monday, and we couldn’t be more excited to share what we will see from this biggest tech industry confab with you. In this episode, co-hosts Adam and Scott chat about what they expect to see next week, how different this year’s CES will be, and go through some of the industry trends that marketers should look out for.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Click here to read a quick preview of the key trends we are looking out for at CES next week.

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We’ve got a full house on Floor 9 this week! Get yourself a warm drink and cozy up to join our holiday party where we play a fun game called “Trends Yule Love.”

Here’s how it works: Each of the Lab team members has picked a virtual gift that points to a specific trend we covered in a Floor 9 episode released this year, and it is up to co-hosts Adam and Scott to guess what trend it is and who the gift is from.

Joined by the entire Lab, with Ryan from our Partnerships team serving as the game MC, banter and laughter abound in this holiday special episode! Listen for a jolly good time with us while brushing up on some of our favorite Floor 9 discussions of the year. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow us at @ipglab. Click here to read more about the latest report on holiday shopping from Morning Consult that Richard mentioned. Happy holidays!

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For the last regular episode of 2020, we welcome back an old friend of the Lab, Brent Bushnell, CEO of LA-based micro-amusement park Two Bit Circus. Together with co-hosts Adam and Scott, we talked about how the location-based experience businesses have pivoted online, using virtual events as a new customer channel, new experiments in ticketing and hybrid events, and how out-of-home entertainment will look like in 2021 and beyond.

As usual, Scott and Adam discuss this week’s top news before the main conversation, which includesFacebook getting sued for monopoly and three updates on the streaming wars: Warner Bros. releasing all 2021 movies on HBO Max, AT&T selling Crunchyroll to Sony, and Discovery partnering with A+E for its upcoming OTT service.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. You can find Brent at @brentbushnell.

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This week, we are delighted to welcome Jing Gao, the mastermind behind viral hot sauce sensation Fly By Jing, to Floor 9 to share her incredible journey as a D2C brand founder. In this wide-ranging conversation, we discuss the challenges and opportunities presented by the pandemic, the importance of storytelling and community-building for D2C brands, and how the overall D2C space is evolving.

As usual, Scott and Adam discuss this week’s top news before the main conversation, which includes Google Maps adding a social feed, the success of Fornite’s Galactus event and Dua Lipa’s virtual concert, the upcoming Disovery+ streaming service, and Hulu’s Watch Party feature.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Check out Jing’s Medium post on what she learned from the process of making Sichuan chili sauce at scale.

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For a second helping of Floor 9, we hope you enjoy this unabridged conversation of our last episode on the future of startups with special guest David Rosenthal, venture investor and co-host of Acquired. Scott talked with David for over an hour, and here you get to hear a lot of interesting parts of our conversation that were left on the cutting room floor last week. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow David at @djrosent and check out his excellent business podcast Acquired. 

Don’t forget to click here to give us a five-star review on Apple Podcast if you haven’t. Thanks for listening!

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For this year’s Thanksgiving special, co-hosts Scott and Adam catch up on two important leftover news items from last week: Wonder Woman 1984 to be released on HBO Max and Apple to reduce their App Store commission cut from 30% to 15%. Together, Adam and Scott break down the various implications these two news stories have on the future of Hollywood and the mobile app ecosystem, respectively. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Don’t forget to click here to give us a five-star review on Apple Podcast if you haven’t. Thanks for listening!

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This week, we are glad to have seasoned VC investor David Rosenthal join us to discuss the current state and the future of startups, investing, and innovation. Together, Scott and David talked about how the pandemic has changed startup funding, the emerging innovation categories, the merits of buying vs. building, and other key trends in the startup world that all innovation-minded brands should know.  

As usual, Scott and Adam discuss this week’s top news before the main conversation, which includes Google Pay getting a redesign, CVS offering support for Venmo and PayPal at checkout, the launch of Amazon Pharmacy, and Lil Nas X’s virtual concerts in Roblox.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Follow David at @djrosent and check out his excellent business podcast Acquired. 

Don’t forget to click here to give us a five-star review on Apple Podcast if you haven’t. Thanks for listening!

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This week, we welcome back Joshua Lowcock, Global Brand Safety Officer at UM, to talk about the ten Media Responsibility Principles (MRPs) that our parent agency IPG Mediabrands to improve brand safety & brand responsibility in advertising. Click here to read more about our “ten commandments” on media responsibilities, and listen to we discuss everything from potential monetization paths for social platforms to why clients are quick to embrace them.

As usual, co-hosts Scott and Adam discuss this week’s top news before the main conversation, This week’s top news includes Apple’s new Mac announcements, VF buying street fashion brand Supreme, and Spotify buying podcast ad tech company Megaphone. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Click here to give us a five-star review on Apple Podcast!

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Welcome back to another episode of the award-winning Floor 9! This week we welcome Sean Ahearn, Senior Manager of Client Services at the Lab, to chat all about technology’s impact on mental health. From social media and information overload, to Zoom fatigue and digital wellness, we cover the good, the bad, and the unintended consequences of adopting new technologies on our collective psyche. For more on this topic, check out Sean’s article on Re-evaluating Technology’s Impact on Mental Health. 

As usual, co-hosts Scott and Adam discuss this week’s top news before the main conversation, This week’s top news includes Facebook’s new cloud gaming service, TikTok partnering with Shopify for social commerce, DoorDash teaming up with Oakland restaurant for ghost kitchen, and Giphy and Gucci adding virtual avatars to their apps. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Click here to give us a five-star review at Apple Podcast!

If you or someone you know is struggling with mental health issues, please reach out and seek professional help. Here is a list of mental health resources compiled by our parent company.

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This week on Floor 9, we are joined by Victoria Sakal, Managing Director of Brand Intelligence at Morning Consult, to talk all about the upcoming holiday shopping season. From how people are planning to celebrate the holiday, how shopper behavior has changed, to how holiday spending may be shifting, we covered all aspects of holiday shopping, along with insights for what brands can do to prepare for an unprecedented holiday shopping season.

For additional information on holiday shopping from Morning Consult, check out these reports:

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback. Follow Victoria on Twitter at @victoriasakal and Morning Consult @MorningConsult.

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This week on Floor 9, we welcome back Arielle Garcia, Chief Privacy Officer of UM, along with first-time guest David Mihalek, SVP, Digital Strategy of UM, for a follow-up discussion to the “Data Privacy as a Business Imperative” episode we had with Arielle last month. Together, we dived deep into how brand advertisers and publishers are preparing for the disappearance of cookies as privacy regulations start to roll out. From its impact on ad targeting, to data “cleaning rooms”, to the need for transparency and accountability, we covered a lot of ground in this interesting conversation. 

Before the main conversation, Scott is joined by co-host Adam to recap the highlights of this week’s Apple Event where new 5G-ready iPhones and more were unveiled. For an in-depth analysis of this event, check out our written recap here.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback. For more insights on using consumer data for personalization, check out our recent media trial report with MAGNA GLOBAL as reported by AdAge. 

Questions brands, agencies and marketers should be asking to prepare for the cookieless future: 

How much of our targeting strategy today is dependent on third-party cookies and what impacts have been experienced by browser or privacy changes such as ITP, CCPA and GDPR?Are we taking a holistic, people-first approach to our data strategy? Are we exploring strategic 2nd party partnerships that help us scale our audiences? How can we build deeper consumer relationships by driving meaningful conversations in the channels our consumers engage with? What is our plan for testing clean-rooms and what are the expected insights my brand can glean from their utilization?Are we exploring alternative targeting and measurement tactics, such as Authenticated Traffic Solutions (LiveRamp), and CAPI – Conversion API (Facebook)?Do we have the right privacy and customer data management infrastructure in place to embed privacy and honor preference across channels and touchpoints?

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This week on Floor 9, co-hosts Scott and Adam chat about the top tech and media news of the week before diving into a timely discussion on the pandemic’s impact on the adoption of digital and contactless payments. If you want to learn about the accelerated adoption of digital payments and its implications for retailers and financial service brands, this episode is a must-listen!

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. Constructive feedback is much appreciated.

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This week on Floor 9, we are very happy to chat with Phil Libin, CEO and co-founder of All Turtles and creator of virtual presentation software mmhmm. He is also co-founder and former CEO of Evernote, and makes the perfect guest to talk about the future of work given the accelerated shift towards remote work. Starting with the need for better remote work tools like mmhmm, to the ramifications of remote working, to the impact of AI on office work, we have a wide-ranging conversation with Phil on the many ways that technology is reshaping the way we work.

As usual, Scott and Adam talk about the biggest news of the week before the main discussion. This week, they cover Amazon’s new palm-reading payment tech, Prime Day date announcement, Facebook merging Instagram DMs and Messenger, Walmart’s mobile-driven store redesign.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback.

To find out more about the “Better Than Before” contest that Phil mentioned, check out https://www.betterthanbefore.com/

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In this episode of Floor 9, Scott was joined by two repeat guests: Christina Adranly from Lab’s strategy team and Chelsea Freitas from UM’s strategy team, to talk about fashion! Specifically, our knowledgeable guests explained the impact that digital media and COVID-19 have had on the fashion industry, with a focus on street fashion, and how the future of digital apparel will play out. 

As usual, Scott and Adam talk about the biggest news of the week before the main discussion. This week, they covered Microsoft buying game developer Bethesda, Peacock finally arriving on Roku devices, and Spotify’s cool new interactive feature for podcasts.

Read this for more information on our latest media trial with Roku and MAGNA: https://www.businesswire.com/news/home/20200910005747/en

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback.

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In this episode of Floor 9, co-hosts Adam and Scott recap the two major tech events of the week: Apple’s “Time Flies” event on Tuesday and Facebook Connect 7 event on Wednesday. Together, they cover everything from these two events that brand marketers should know, along with some insights into how the two tech giants are preparing for a post-mobile future and how brands can do today in response.

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback!

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This week on Floor 9, we are taking a step back and evaluating this new normal we’ve all found ourselves in, six months into this pandemic, from a personal perspective. Joined by Christina Adranly, Director of Strategy, the trio discussed their experience of working from home, new pandemic social etiquette, changes in media consumption, and overall a first-hand review of this new reality that all brands must adapt to. 

You can find Adam and Scott on Twitter at @adamjsimon and @tippier. We welcome your constructive feedback!

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On this special episode of Floor 9, we welcome Arielle Garcia, the newly appointed Chief Privacy Officer of UM, to a timely discussion on data privacy. From the regulatory landscape, to consumer sentiments, to real-life examples of how to conduct responsible collection and use of data, Arielle talked us through them all and affirmed our stance that data privacy is a business imperative that needs to be taken seriously at every level.

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.

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On this special episode of Floor 9, we bring you a thought-provoking and important conversation with the legendary Nikole Hannah Jones, a Pulitzer Prize winning journalist for covering civil rights and racial injustice for The New York Times Magazineand creator of the 1619 project. Conducted as part of the 2020 UM Impact Day, this conversation between Nikole and Deidre Smalls-Landau, CMO and EVP, Global Culture at UM, dives into the history of institutional racism, the current #BLM movement against racial injustice and police brutality, and how we can be a better advocate and ally for racial equality. 

Check out the 1619 project here: https://www.nytimes.com/interactive/2019/08/14/magazine/1619-america-slavery.html

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. You can follow Nicole at @nhannahjones.

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This week on Floor 9, we welcome back an old friend, Brian Hughes, who leads the Audience Analysis Practice for MAGNA, to talk about the latest developments in the ongoing streaming wars. But before we get to the frontrunners, cord-cutters, and brand implications, Adam and Scott tackle the top news stories of the week, especially what the high-profile feud between Epic Games and Apple is really about.

Additionally, we’d like to remind you of our annual audience survey, which every listener is welcome to partake here: https://bit.ly/floor9survey. As a thank you, we will be randomly selecting ten survey participants to reward a special prize, courtesy of our friends at Brain.fm. 

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.

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This week on Floor 9, co-hosts Adam and Scott tackle one of the top questions in every media and tech professional’s mind these days: what is going to happen to TikTok? Together, Scott and Adam dived deep into the proposed ban and its various potential ramifications for the technology industry as well as for brands. Before this insightful main discussion, they shed some light on the top news story of the week, including Apple barring XCloud and Stadia from the App Store, and Mulan coming to Disney+.  

Additionally, we are excited to launch our second annual audience survey, which every listener is welcome to partake here: https://ipglab.typeform.com/to/v4YlnVmf, which will be open for a month until Sep. 14. As a thank you, we will be randomly selecting ten survey participants to reward a special prize, courtesy of our friends at Brain.fm.

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. 

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On this week’s episode of Floor 9 Ader CEO, Justin Warden and streamer DuckyTheGamer (Sam Hatch) join Scott and Ryan for a conversation about the current state of gaming, the explosive growth in mobile gaming and how they see the overall space continuing to develop. 

Check out DuckyTheGamer on YouTube and you can find Justin on Twitter @justin_warden.

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. 

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On this week’s Floor 9, we’re going back to the Lab’s futurist roots as Adam and Scott dive deep into the metaverse — a persistent, collectively shared virtual space. Together, they discuss its definition, the accelerated development of the “proto-verses” in online games, as well as the potential benefits and future brand opportunities that will emerge from it. If you prefer to read about this topic, you can check out this two-part primer written by Adam.

01:06 - Weekly top news roundup

06:35 - In-depth discussion on the metaverse

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier. 

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This week on Floor 9, Scott and Adam chat with Griffin Caprio. CEO & co-founder of Dante32, a boutique podcast production agency for brands, to discuss all the latest developments in podcasting. Overall, it seems like the market continues to consolidate and mature as a marketing channel. Together, we dissect the news and how they impact the podcast landscape, Apple’s role in the industry, the value of using podcasts as a marketing tool, and the shifting listener behavior thanks to the pandemic.

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.

You can find Griffin on Twitter (@gcaprio), email him directly at griffin@dante32.com or online at https://www.dante32.com.

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This week, co-hosts Adam and Scott are joined by Christina Adranly from our strategy team to talk about how the four trends in our Outlook 2020 report have been accelerated or re-oriented by all the craziness of the past six months, and what we can expect to develop next. Before that, they discuss some of the hottest news items of the week in tech and marketing.

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.

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In this week’s bonus episode, co-hosts Adam and Scott chat about the highlights from Apple’s WWDC event this week, and what they mean for brands, which includes App Clips, new privacy features in apps and Safari, digital car keys that you can share via texts, and some subtle new features that are laying the groundwork for Apple’s AR ambitions. Whether you’re an Apple fan or not, you won’t want to miss this fun & lively conversation.

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.

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In this week’s episode, co-hosts Adam and Scott chat with Carolina Arguelles, who runs the Global Product Marketing for Snapchat’s Camera, all about the latest AR creative toolkits and long-term vision that her company is bringing to the world, and the brand opportunities they bring for marketers. They also talk with Ryan from our partnerships team about the many implications of Microsoft’s sudden decision to shut down its live-streaming site Mixer.

0:54 - Discussion on Microsoft shutting down Mixer

06:03 - Interview with Carolina Arguelles on Snapchat’s latest announcements

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.

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In this week’s episode, co-hosts Adam and Scott interview Kelsey Hunter, Founder & CEO of Paloma, on how retail transformation is accelerating the development of social commerce and how brands and retailers should leverage messaging apps as both a direct sales channel and a retargeting channel. Before the interview, Adam and Scott talk about some of the week’s hottest news items, including a deep dive into what’s happening with the EU’s new antitrust probes against Apple. 

0:40 — weekly news roundup with co-hosts Scott and Adam

9:50 — a conversation with Kelsey Hunter, Founder & CEO of Paloma

We welcome your constructive feedback! You can find Adam and Scott on Twitter at @adamjsimon and @tippier.

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In this week’s episode, Lab’s Managing Partner and UM’s Global Chief Innovation Officer Chad Stoller chats with special guest Michael Kassan, Chairman & CEO of MediaLink.Together, the two ad industry veterans take a temperature check on the advertising industry as we enter the recovery phase, discussing topics such as the new reality for agencies, the heightened need for creative sensibility, and the future of industry events like Cannes and CES. 

1:07 — weekly news roundup with co-hosts Scott and Adam

11:16 — a conversation about Section 230 and what it means for marketers

We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier.

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In this week’s episode, special guests Joshua Lowcock (EVP, Chief Digital & Global Brand Safety Officer of UM Worldwide) and Alison Pepper (EVP, Government Relations of 4A’s) discuss the issues surrounding Section 230, arguably the most important law for online speech and social media — what it is, its unexpected origin, how it benefit brands and marketers, and why it has been popping up recently in the news.

0:58— weekly news roundup with co-hosts Scott and Adam

10:46 — a conversation about Section 230 and what it means for marketers

Additional resources for more information:

We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier.

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In this week’s episode, co-hosts Adam and Scott interviewed Ian Daly, Head of Brand Strategy at Live Nation, one of the biggest live entertainment and ticketing companies in the world. Ian shared his sharp insights on the current state and the future of the live entertainment industry, and we chatted about everything from drive-in concerts, musicians going live on Instagram, to the new media habits that fans recently picked up. Before the interview, Adam and Scott round up the weekly news and get excited about sports returning.

1:54 — weekly news roundup with Scott and Adam

12:14 — Interview with  Ian Daly, Head of Brand Strategy, Live Nation on the future of live events

We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. Join us every Friday at 2pm ET on www.twitch.tv/ipg_lab for our Office Hours live sessions.

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In this week’s episode, Adam and Scott chats with Warren Webster, CEO of Atlas Obscura, all about the current state of the travel industry, how his company is pivoting to virtual experiences, and some predictions for the future of travel.

1:09 — weekly news roundup with Scott and Adam

8:50 — Interview with Warren Webster, CEO of Atlas Obscura: https://www.atlasobscura.com/

We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. Join us every Friday at 2pm ET on www.twitch.tv/ipg_lab for our Office Hours live sessions.

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In this week’s COVID-19 Special, we are proud to introduce a new UM-proprietary product called “Demand Forecaster.” With this new tool, which was recently covered by the New York Times,we leverage the latest data and machine learning to predict upcoming fluctuations in consumer demands across various global markets and categories. Take a listen to find out how our new crystal ball works!

1:39 — weekly news roundup with Scott and Adam

9:45 — Hamish Kinniburgh (Global Chief Strategy Officer) chats with three UM executives — Josh Bock (EVP, Decision Sciences), Tara Connington (SVP, Analytics), Huw Griffiths (Global Chief Product Officer) — the brains behind “Demand Forecaster” about how it works and how our clients can use it.

We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier. Join us every Friday at 2pm ET on www.twitch.tv/ipg_lab for our Office Hours live sessions.

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In this week’s COVID-19 Special, we link up with two chief strategists from the UM family — Lin Liu from UM China and Mat Maroni from UM APAC — to share their insights on accelerating trends and post-COVID recovery in China and Australia. 

1:30 — weekly news roundup with Scott and Christina

8:59 — Adam interviews Lin and Mat on the pandemic’s impact in APAC

We welcome your honest feedback! Find our co-hosts Adam and Scott on Twitter at @adamjsimon & @tippier.

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