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MozPod with Chima Mmeje

MozPod with Chima Mmeje

Moz

MozPod with Chima Mmeje is unlike any SEO podcast you've ever listened to. You'll get deep insights on creative SEO strategies, real success stories, and behind-the-scenes access to your favorite SEO experts. Each episode offers practical tips to help you improve your SEO knowledge, land top-tier clients, and get the blueprint to supercharge your SEO career.

19 - Ep 19 | Inclusive SEO: Poetry, Disability & LGBTQ+ Voices | Chloe Smith | 4K
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  • 19 - Ep 19 | Inclusive SEO: Poetry, Disability & LGBTQ+ Voices | Chloe Smith | 4K

    Can poetry and personal identity reshape the world of SEO? In this episode, Chima Mmeje explores the powerful intersection of art, identity, and search optimization.

    Join us as Chloe Smith, a talented spoken word poet and Strategic SEO Lead at Blue Array, shares her unique journey:

    Discover how Chloe's background in poetry influences her approach to SEO

    Learn about the impact of disability and LGBTQ+ perspectives on digital strategies

    Explore innovative ways to make SEO more inclusive and accessible

    Uncover the surprising connections between creative expression and search optimization

    Chloe offers insights on balancing artistic passion with SEO expertise, challenges faced around identity, and practical advice for creating more inclusive digital spaces. Whether you're an SEO professional, a creative, or simply curious about diverse voices in tech, this episode promises fresh perspectives and actionable insights.

    Tune in for an inspiring conversation that bridges the gap between art and analytics, proving that diverse voices can drive innovation in unexpected ways.

    This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

    Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

    Thank you to our guest, Chloe Smith:

    https://twitter.com/chloeivyroseseo

    https://www.linkedin.com/in/chloeivyrose

    *************************************** 

    Additional Moz Resources: 

    30-day Moz Pro Free Trial ►https://mz.cm/3jZq3p3  

    Check out Moz Local  ►https://mz.cm/36Pbz7h

    Learn about STAT ►https://mz.cm/2IiqTzf

    Watch Moz Webinar ► https://mz.cm/3TgJgGK

    *************************************** 

    STAY IN TOUCH:

    Moz ►https://mz.cm/30QvHCm

    Facebook ►https://www.facebook.com/moz

    X/Twitter ►https://twitter.com/Moz

    LinkedIn ►https://www.linkedin.com/company/moz

    Instagram ►https://www.instagram.com/moz_hq/


    Mon, 28 Oct 2024 - 41min
  • 18 - Ep 18 | Building a £5 Million E-commerce Empire | Ash Young

    Are you dreaming of launching your own e-commerce brand but unsure how to make it thrive? 

    Join us for an exciting episode of MozPod as we dive into the incredible journey of Ash Young, who turned a simple idea into a thriving e-commerce business. Learn how Ash grew his car mat company from its first sale to a £5 million revenue powerhouse.

    In this episode, we explore:

    The inspiration behind choosing car mats as a product

    Unconventional tactics that fueled early growth

    Overcoming competition in a crowded market

    Crucial moments in scaling from £100k to £1 million and beyond

    Risk management and adapting to rapid growth

    The importance of customer feedback in shaping the business

    Ash's advice for aspiring entrepreneurs, including when to invest in SEO

    Whether you're an e-commerce enthusiast, a budding entrepreneur, or simply curious about business growth strategies, this episode is packed with valuable insights and practical tips. Don't miss Ash's "hot take" on bringing SEO into the mix earlier and his candid reflection on what he'd do differently.

    Tune in to discover the highs, lows, and everything in between as we uncover the secrets behind building a successful e-commerce brand from scratch. Hit play now and get ready to be inspired!

    #Ecommerce #Entrepreneurship #BusinessGrowth #SEO #StartupSuccess #MozPod

    Thank you to our guest, Ash Young:

    https://twitter.com/webmonkeyash

    https://www.linkedin.com/in/ashyoung

    This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

    Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

    *************************************** 

    Additional Moz Resources: 

    30-day Moz Pro Free Trial ►https://mz.cm/3jZq3p3  

    Check out Moz Local  ►https://mz.cm/36Pbz7h

    Learn about STAT ►https://mz.cm/2IiqTzf

    Watch Moz Webinar ► https://mz.cm/3TgJgGK

    *************************************** 

    STAY IN TOUCH:

    Moz ►https://mz.cm/30QvHCm

    Facebook ►https://www.facebook.com/moz

    X/Twitter ►https://twitter.com/Moz

    LinkedIn ►https://www.linkedin.com/company/moz


    Instagram ►https://www.instagram.com/moz_hq/

    Mon, 14 Oct 2024 - 25min
  • 17 - Ep 17 | How to Become a Successful SEO Consultant | Luke Carthy

    Considering a career as an SEO consultant or looking to grow your existing consultancy? This MozPod episode with eCommerce growth expert Luke Carthy offers valuable insights to help you succeed. Learn how to make the leap from corporate work to consulting, win high-quality clients, and price your services to support your ideal lifestyle. Discover strategies for effective sales calls, compelling presentations, and balancing client work with your own content creation. Whether you're just starting out or aiming to scale your business, Luke shares practical advice on building a sustainable consultancy while maintaining a work-life balance. Gain tips on personal branding and public speaking that can set you apart in the competitive SEO landscape. By the end of this episode, you'll have actionable ideas to help shape or improve your consulting career in SEO.

    #SEOConsultancy #eCommerceGrowth #FreelanceSuccess #WorkLifeBalance #MozPod

    Copy

    Thank you to our guest, Luke Carthy

    https://www.linkedin.com/in/lukecarthy

    https://twitter.com/mrlukecarthy

    This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

    Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

    ===TIMESTAMPS=== 00:00 Introduction 01:24 Luke's transition to consultancy 02:28 Foundational steps for starting as an SEO consultant 03:36 Strategies for attracting initial clients 04:57 The importance of niching down in SEO 07:17 Leveraging personal branding and content creation 12:08 Hot take 13:00 Coming up with content ideas that resonate 16:45 Finding time to write 18:59 Structure your consultancy for scalability and success 22:41 Pricing strategies for consultants 26:52 Public speaking tips and experiences 32:53 Advice for nailing sales calls 35:28 Work-life balance as a consultant 38:02 Tiny pocket of joy 39:06 Outro

    *************************************** 

    Additional Moz Resources: 

    30-day Moz Pro Free Trial ►https://mz.cm/3jZq3p3  

    Check out Moz Local  ►https://mz.cm/36Pbz7h

    Learn about STAT ►https://mz.cm/2IiqTzf

    Watch Moz Webinar ► https://mz.cm/3TgJgGK

    *************************************** 

    STAY IN TOUCH:

    Moz ►https://mz.cm/30QvHCm

    Facebook ►https://www.facebook.com/moz

    X/Twitter ►https://twitter.com/Moz

    LinkedIn ►https://www.linkedin.com/company/moz

    Instagram ►https://www.instagram.com/moz_hq/

    Mon, 30 Sep 2024 - 39min
  • 16 - Ep 16 | From Pub Meet up to SEO Powerhouse: Kelvin Newman on Building BrightonSEO

    Ever wondered how a conference can grow from a small pub room to an event with 5k+ attendees? In this episode of MozPod, Kelvin Newman, the founder of BrightonSEO, shares how he grew the event into the UK's largest SEO conference. If you're interested in the strategies behind growing large-scale events, this episode is a must-listen!

    Thank you to our guest, Kelvin Newman:

    https://www.linkedin.com/in/kelvinnewman

    https://twitter.com/kelvinnewman

    This episode is brought to you by Moz’s Keyword Explorer. Try it for free: http://mz.cm/KeywordExplorer

    Get access to our full suite of tools with a Moz Pro free trial: https://mz.cm/3WYFh28

    Resources relevant to this episode:

    ​​https://www.theverge.com/features/23931789/seo-search-engine-optimization-experts-google-results

    https://moz.com/blog/seo-conference-preparation

    ===TIMESTAMPS===

    00:00 Intro

    01:20 Story of Brighton SEO inception

    03:28 Scaling journey…progress

    05:28 What Brighton SEO apart?

    06:58 Unexpected challenges

    09:08 Covid and going virtual

    11:58 New innovations 

    13:45 Hot Take 

    14:40 Ad for Moz AI

    15:35 Taking Brighton International

    18:19 Unique spin on advertising 

    21:00 Diversity in events  and why it is important 

    23:43 New trends and innovation for Brighton CEO going forward

    25:17 Advice for someone attending the first time

    25:45 Most reward part of running Brighton SEO. 

    28:12 Meaningful feedback 

    29:13 Tiny Pocket Of Joy

    31:07 Outro

    *************************************** 

    Additional Moz Resources: 

    30-day Moz Pro Free Trial ►https://mz.cm/3jZq3p3  

    Check out Moz Local  ►https://mz.cm/36Pbz7h

    Learn about STAT ►https://mz.cm/2IiqTzf

    Watch Moz Webinar ► https://mz.cm/3TgJgGK

    *************************************** 

    STAY IN TOUCH:

    Moz ►https://mz.cm/30QvHCm

    Facebook ►https://www.facebook.com/moz

    X/Twitter ►https://twitter.com/Moz

    LinkedIn ►https://www.linkedin.com/company/moz

    Instagram ►https://www.instagram.com/moz_hq/

    Mon, 16 Sep 2024 - 31min
  • 15 - Ep 15 | Unlocking £1M Monthly E-commerce Revenue for a Brick and Mortar Brand | Katie Barnard & Emma Carstairs

    Have you ever wondered how to transform a brick-and-mortar in-store lead gen model into an e-commerce powerhouse? Join SEO strategist Katie Barnard and Digital PR expert Emma Carstairs as they reveal the secrets behind their success. Discover the PR and SEO strategies that fueled this incredible growth to achieve £1M monthly for this prestigious retail brand.

    Get actionable insights for website migration, effective PR and SEO collaboration, and driving e-commerce success. Don’t miss out on these game-changing tips from a standout digital marketing campaign!

    *************************************** 

    Thank you to our guests, Katie Barnard (SEO strategist) and Emma Carstairs (Digital PR strategist) at Impression Digital

    Social: 

    https://twitter.com/impressiontalk

    https://www.impressiondigital.com/blog/category/digital-marketing/

    https://www.linkedin.com/in/katie-barnard-6a4297108

    https://www.linkedin.com/in/emmacarstairs/

    *************************************** 

    This episode is brought to you by Moz’s Keyword Explorer

    Try it for free https://moz.com/explorer

    Streamline your SEO strategy with Moz's updated Keyword Explorer. Our AI-powered tool effortlessly identifies and adapts to changing search intents, ensuring you always target the most valuable keywords.

    *************************************** 

    Additional Moz Resources: 

    30-day Moz Pro Free Trial ►https://mz.cm/3jZq3p3  

    Check out Moz Local  ►https://mz.cm/36Pbz7h

    Learn about STAT ►https://mz.cm/2IiqTzf

    Watch Moz Webinar ► https://mz.cm/3TgJgGK

    *************************************** 

    STAY IN TOUCH:

    Moz ►https://mz.cm/30QvHCm

    Facebook ►https://www.facebook.com/moz

    X/Twitter ►https://twitter.com/Moz

    LinkedIn ►https://www.linkedin.com/company/moz

    Instagram ►https://www.instagram.com/moz_hq/


    Mon, 02 Sep 2024 - 32min
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