She Ready

Kat San chats with Cesca Silvestre-Cruz (@cescasilvestrecruz), the Founding Partner & President of SINAG Consultancy Group. Previously a swimmer who represented the UP Fighting Maroons in the UAAP, Cesca had always been extremely well-rounded as she was also previously the President of the UP Junior Marketing Association (UP JMA)– the premier marketing organization in Metro Manila-based in the University of the Philippines, Diliman and an eleven-time winner of the Agora Youth Award for the Best Student Marketing Organization in the Philippines. With a journey at Unilever that started and lasted for 9 years, Cesca first started off as a Management Trainee, up until she eventually held multiple leadership roles throughout the years whilst she made tremendous contributions with the different brands she has worked with. Today, Cesca wears multiple hats as a Founding Partner & President of SINAG Consultancy Group (a business consultancy company & strategic marketing BPO), a General Manager of Babyworks Corporation (maker of Sniff & Cuddle Kids Personal Care Products), a Co-Producer at Team Kramer Studios, and an amazing mom to her 2 boys.

In this episode, Cesca shares with She Ready how her love for swimming began, what she learned from joining organizations in college (on top of sports), how her Unilever journey began as a Management Trainee, the realities and expectations of working in FMCG, the transition from a long-time corporate career to being an entrepreneur, and what it means to craft and design purposeful brands and content.

Loved this episode? Got any suggestions? Want to stay updated for the latest episode drops? Let me know by following @shereadythepodcast on Instagram! Feel free to tag the podcast or message me with your thoughts on this episode!

Hit me up! ✨

She Ready on Instagram: https://www.instagram.com/shereadythepodcast/

Kat Santos on Instagram: https://www.instagram.com/katrinasan_/

Business Email: shereadythepodcast@gmail.com

🎧 Music:

Somebody New (instrumental) by RYYZN https://soundcloud.com/ryyzn

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: http://bit.ly/l-somebody-new

Music promoted by Audio Library https://youtu.be/JdXrTjfEGRQ

Kat San chats with Chelsea Suitos (@csweetoes), a current Merchandising Manager at Nike HQ in Beaverton, Oregon where she currently leads Direct Digital Commerce (North America) for Women’s Lifestyle Apparel. A former Division 1 softball player at the University of Arizona, Chelsea had the opportunity to represent all student-athletes from the prestigious PAC-12 Conference in the NCAA whilst interning at Arizona Athletics and Nike during her college days. A key cog in the Philippines Women’s National Softball Team from 2015-2019, Chelsea also had the opportunity to represent the flag in numerous tournaments such as the World Championships, the Asian Championships, the Asian Games, and most recently, the Tokyo 2021 Olympic Qualifiers. Through the years, Chelsea has held numerous roles at Nike and most notably, has been one of the driving forces behind the growth of Nike Diamond (Baseball & Softball) where she was responsible for leading Nike initiatives that focused on empowering women and providing softball athletes with apparel and footwear that are engineered specifically to fit them, whilst providing female athletes with a brand that is both authentic and inclusive.

In this (1st!) episode, Chelsea shares with She Ready how she got started with softball growing up, how Division 1 Softball in the United States was like, how her involvement in internships during college have set her up for success post-athletics, the key values and non-negotiables she lives by daily, and how she’s constantly driven by passion and purpose within all the different roles she’s had– whether it’s at Nike, Walk-Off Analytics, or any future venture that she’ll eventually be involved in.

Loved this episode? Got any suggestions? Want to stay updated for the latest episode drops? Let me know by following @shereadythepodcast on Instagram! Feel free to tag the podcast or message me with your thoughts on this episode!

Hit me up! ✨

She Ready on Instagram: https://www.instagram.com/shereadythepodcast/

Kat Santos on Instagram: https://www.instagram.com/katrinasan_/

Business Email: shereadythepodcast@gmail.com

🎧 Music:

Somebody New (instrumental) by RYYZN https://soundcloud.com/ryyzn

Creative Commons — Attribution 3.0 Unported — CC BY 3.0

Free Download / Stream: http://bit.ly/l-somebody-new

Music promoted by Audio Library https://youtu.be/JdXrTjfEGRQ

Hosted by Kat Santos (@katrinasan_), She Ready aims to further celebrate Filipina women in sports and to further recognize their continuous impact on and off the field by looking back on the colorful memories and distinct stories of successful Filipina entrepreneurs and boss babes who were once former athletes.

Hit me up! ✨

She Ready on Instagram: https://www.instagram.com/shereadythepodcast/

Kat Santos on Instagram: https://www.instagram.com/katrinasan_/

Business Email: shereadythepodcast@gmail.com

Music: 

Somebody New (instrumental) by RYYZN https://soundcloud.com/ryyzn
Creative Commons — Attribution 3.0 Unported — CC BY 3.0
Free Download / Stream: http://bit.ly/l-somebody-new
Music promoted by Audio Library https://youtu.be/JdXrTjfEGRQ

Cover Art:Photography by Norman Macasaet