THE LifeStyled COMPANY Podcast

Episode 12 is here! Stay with LCo and learn all about what it actually takes to own and operate your own Airbnb!

While Barbs and Blanche were in Santa Barbara this week checking in on a client, the two sat down to talk about the LCo design process!

After a a small hiatus, Barbs is BACK and better than ever with episode 10! This one's all about building revenue streams, so if you like making money - listen up!

Episode 9 brings you a VERY special guest, Vince Forgione! Vince is Kristen's husband and new-ish addition to the LCo team! Vince and Kristen dive into what it's *really* like to work with your spouse, and as you know we keep things pretty candid around here, so you already KNOW that this conversation will be one you don't want to miss! Tune in now!

You guys! It's episode 8! We hope you've been loving season 1 so far and if you have, would you send me a DM on Instagram @kristenforgione? Don't forget to rate, review, subscribe and download! It helps us so much to know what you like, what you don't, etc. Anyways, let's get to it! Episode 8. All the bad sh*t in business. It's a good one - it's juicy, it's real talk and I think recounting some of my experiences will definitely help you all whether now, or in the future. Listen up and tune in now!

In episode 7, Kristen talks about building the best team possible for her company. Tune in!

You all know by now that Kristen turned her passion into a multi-million dollar business. In episode 6, she talks about all of the unexpected things that happened along the way. Tune in!

Episode 5 is here! Tune in to listen to Kristen interview Blanche and Rach about what it's like working for a design firm.

In this episode, Kristen explains how knowing your worth as a business owner (and in life!) helps attract the right clients. Each podcast episode serves to provide you, the listener, with both inspiration and insight into being a creative entrepreneur. The topic of knowing your worth and attracting and managing clients is something that Kristen has experienced first hand. “I literally remember THE DAY that I decided I was done working with assholes. I had to figure out a way to attract better clients,” she says. “It was a turning point that I’ll remember forever. For me, I think it was an all over shift in my business from the mind set I had toward employees and hiring, to the mindset I had with clients. I didn’t know what to google or that this was even a common problem until years later. And I don’t think I could really tell it was working for months after I started.” She’s come to learn that attracting the right clients and knowing your worth go hand in hand in so many ways. Some, you many not event realize. If you’re a freelancer, creative business owner (or any business owner, really), someone working in a creative business…this episode is for you! “If you are a responsible party for any relationship where there is a client and a provider, I think there is a lot of meat in this episode that can help you,” Kristen says. In just three episodes, we’ve found that you guys like tactics! You like to hear where Kristen has been, what she did in the situations we’ve discussed so far, and for her to tell you what she did, and point you in the right direction so you can adapt and use it in your own life. “Remember, I can only teach my experience, especially because I don’t have a PHD, or even a Bachelor’s degree for that matter, in anything! I just know enough to be dangerous and I like to think I’ve been paying enough attention to this entrepreneur thing to learn a little bit along the way. All of these points are what lead me to having some control, not total control, but some in our business and our clients. Which ultimately is still and hopefully always will be our bread and butter,” says Kristen.

Episode 3 of THE LifeStyled COMPANY podcast is all about Influencer Fraud. Kristen goes in depth about what it is and why it cost her company $15,000, how to look for it and how you can handle it in a way that's beneficial for both you and your business. Tune in now to listen to the full story about LCo’s experience with Influencer Fraud. It’s a goodie - and we’re not just saying that!

In episode 2 of THE LifeStyled COMPANY Podcast, Kristen dives into using Instagram for business and using it successfully. There’s a lot that goes into an Instagram strategy which makes it complex enough. Throw in an ever changing algorithm and things really start to get interesting! With a little consistency and effort though, you can not only beat the algorithm, but WIN at Instagram altogether! Tune in to learn more about how Instagram has aided in building LCo into the brand it is today, and how to use similar tactics to find success for yourself! Kristen is a seasoned IG user both for personal and professional reasons. She dedicates this episode entirely to what works for her, so that you can gain some knowledge and inspiration to find what works for you. Something that sticks out right off the bat is when she says, “Everyone can do it their own way. There is plenty of success to be had by all. Trust me, there are plenty followers out there.” According to Tailwind, Instagram hit 1 billion monthly active users as of June 2018. 1. BILLION. Of that, 121 million are in the United States and 32.6% of those users are between the ages of 25 and 34. These statistics are not only mind boggling, but they also illustrate the sheer volume of people you are working with on the platform. For Kristen, her success on social media has a lot to do with timing. Her social journey began when Myspace (remember that one?!) was at its peak around age 19. She began working it into her daily life by default because it was easy - everyone was doing it! From there it evolved to Facebook and eventually now, Instagram!

It's the moment you've all been waiting for! The LCo Podcast is happening people! In this first episode, we meet Kristen Forgione, Creator + Principal Designer (and now podcast host!) of THE LifeStyled COMPANY Design Firm and Retail Shop. Kristen started this podcast from a place of, “how can I help?” and as a way to better connect with all of you! After 10 years in career fields from finance to hospitality, it was her stint in Los Angeles fashion school, that reignited her childhood passion for all things color + design. Now calling Arizona home, LCo has lead the west coast design market for the last six years, with clients nationwide, a design studio, retail shop and a team of desert loving designers and support staff. In this first episode, Kristen dives right in giving listeners a behind the scenes look into her journey so far, the “death of the moment,” five biz tips for startups and SO much more! Listening on the go? No worries! We took notes for you. Let’s get to it!