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Online Store Success with Jodie Minto

Online Store Success with Jodie Minto

Jodie Minto

Welcome to the Online Store Success Podcast. If you are determined to create, launch and scale your fashion, lifestyle or beauty product online (without the expensive pitfalls), this podcast is for you. I’m your host, Jodie Minto. I'm an award-winning 7-figure fashion founder, e-commerce business coach, certified digital marketer, and meta ads specialist. I’m also a mum of two teens and two fur babies and live on the sunny Central Coast of NSW. I started my online fashion store from scratch while working full time, juggling young kids and living in the Middle East. I scaled that business to a 7-figure online brand before selling it last year. This show is dedicated to showing you how I did it and how you can, too. Hit subscribe now, and let’s dive in. To discover the 5 Major Online Store Mistakes That Are Costing You Sales in your online store, head over to www.jodieminto.com/mistakes

119 - 99. Meta ads best practices for your online store in 2024/2025
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  • 119 - 99. Meta ads best practices for your online store in 2024/2025

    Scaling your e-commerce business with Meta ads can feel like the final piece of the puzzle—but only if you get the strategy right. Without the right foundations, it’s easy to waste money on ads that don’t convert.

    In this episode, I’m sharing the exact Meta ads best practices that will set you up for success in 2024 and beyond. From knowing your numbers to simplifying your ad account structure, I’ll help you make sense of what it takes to run profitable, scalable campaigns.

    Plus, you’ll hear how my clients have used these strategies to achieve incredible growth, including one who scaled their business by over 600% in just a few months!

    Here’s what we cover:

    Why understanding your cost per sale is more important than focusing on ROAS. The best way to scale your campaigns while keeping them profitable. How simplifying your ad account can lead to better performance.

    If you’ve ever felt lost or frustrated by Meta ads, this episode will give you the clarity and confidence to scale your business to new heights.

    Want to work together?  Take a look at my programs here:
    https://www.jodieminto.com/work-with-me

    Links:
    - Have me inside your Facebook ads account: Apply for the Mastermind program
    Visit the full podcast page here: https://jodieminto.com/podcast/
    Visit my full website: https://jodieminto.com/
    Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

    Mon, 11 Nov 2024
  • 118 - 98. Common e-commerce growth pitfalls (and how to avoid them)

    Growing your e-commerce business to seven figures can feel amazing, but let’s be real—it’s not always smooth sailing. In this episode, I’m sharing the most common growth pitfalls I’ve seen (and experienced!) that can slow down your progress, and what you can do to avoid them.

    Here’s what I cover:

    How to avoid cash flow problems that catch so many business owners off guard Why putting all your eggs in one basket (aka one sales or marketing channel) is risky The importance of staying on top of your profit margins so you’re not left wondering where the money went

    These are the traps that many business owners fall into when they’re scaling, but with a few smart strategies, you can steer clear of them and keep growing.

    Happening Today! FREE Masterclass: From 6 to 7 Figures
    If you’re serious about scaling your e-commerce business to seven figures, join me today for my free live masterclass. I’ll be walking you through 3 proven Facebook ad strategies that can help you grow your fashion & lifestyle brand—without wasting time or money.

    👉 Register now before it’s too late

    Links:
    - Have me inside your Facebook ads account: Apply for the Mastermind program
    Visit the full podcast page here: https://jodieminto.com/podcast/
    Visit my full website: https://jodieminto.com/
    Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

    Mon, 04 Nov 2024
  • 117 - 97. The e-commerce scaling strategies you need to scale to $1 million a year

    If you’re ready to take your e-commerce business to the seven-figure mark, this episode is for you! Scaling from six to seven figures doesn’t mean working harder—it means working smarter. In this episode, I break down the key strategies that will help you grow your business to $1 million in revenue.

    Tune in to learn:

    The smart strategies that help you scale without burning out How your mindset and leadership need to shift as you grow The importance of team building and outsourcing as your business scales Why profit margins might shrink as you grow—and why that’s OK!

    Join my FREE live masterclass to learn 3 proven Facebook ad strategies that will help you scale your fashion & lifestyle brand without wasting time or money.

    👉 Register your FREE place here

    Links:
    - Have me inside your Facebook ads account: Apply for the Mastermind program
    Visit the full podcast page here: https://jodieminto.com/podcast/
    Visit my full website: https://jodieminto.com/
    Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

    Mon, 28 Oct 2024
  • 116 - 96. The 3 x key growth stages of your e-commerce business

     

    In this episode, I’m diving into the 3 key stages that every e-commerce business goes through. Each stage comes with its own set of challenges, opportunities, and milestones, and understanding where you are is crucial to successfully navigating your growth journey.
    By recognising your current stage, you’ll be able to focus on the right strategies, avoid common pitfalls, and plan for what’s next, all while keeping your sanity intact.
    I’ve categorised these stages as Infancy, Adolescence, and Young Adulthood—or, what I like to call them:

    Infancy AKA – "Help! I'm stuck in the weeds." Adolescence AKA – "I can't possibly work any harder than I already am, and where is the money?!" Adulthood AKA – "What new level of hell is this?"

    No matter where you are, this episode will help you recognise what’s normal at each stage, prepare for the upcoming challenges, and equip you with the tools to scale without burning out.

    Ready to take your business from 6 to 7 figures?
    Join my FREE masterclass, where I’ll share 3 proven Facebook ad strategies to help you scale your fashion & lifestyle brand—without wasting time or money on outdated tactics.
    >>Register your FREE place here<<

    Links:
    - Register for a free masterclass here: From 6 to 7 figures 3 Proven Facebook Ad Strategies
    - Have me inside your Facebook ads account: Apply for the Mastermind program
    Visit the full podcast page here: https://jodieminto.com/podcast/
    Visit my full website: https://jodieminto.com/
    Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

    Tue, 22 Oct 2024
  • 115 - 95. How 'above the line' thinking can transform your business

    Mindset plays such a huge part of your business journey, your success and your enjoyment of the experience.

    Someone recently shared this incredibly powerful behavioural model with me and it was like a lightbulb switched on.  It's so simple and easy to understand, and once you have learnt it too, it's an incredible way to stop and check in and be aware of how we show up in business in life.

    This philosophy is 'Above the line versus below the line' thinking and behaviours.  And once you learn it you will be looking at everyone around you and assessing whether they are operating above vs. below the line.

    In short, if you imagine a horizontal line drawn across a page.  The line signifies the choice in how you have decided to show up, think about or react to a situation.

    Above the line thinking is having the self-awareness to stop and ask yourself:

    What are my responsibilities here? How can I accept what's happening without blaming someone else? Where I can take ownership and accountability?How d id I contribute to this? What could I be doing differently? Where is my role in this situation? How can I make a difference? How can I be helpful and of service to someone else? How can I cooperate? How can I support? How can I add value? How can I involve the right people?

    Versus below the line where you are reacting in a way where are you defence and passing blame including:

    Denial Excuses and justification 'They're wrong' 'It’s not my fault' It's got to be my way I don’t trust what they're saying

    I see this below the line thinking in 'I don't have time'.... We all have the same 24 hours in the day but we have a choice (for the most part) on what we prioritise and spend our time on.  Often a choice was made throughout the day where something else was priorities (such as doom scrolling on Instagram) versus doing that task you are now saying you didn't have time to do.

    How are you operating in your business and life? Are you spending a lot of time 'above the line' or have you slipped 'below the line'?  This is your cue to stop and reflect.

    Here's some helpful resources to learn more about this concept:
    https://peopleleaders.com.au/above-or-below-the-line/
    https://www.sunderlandcoaching.com/blog/above-the-line-leadership-explained
    https://themanagershandbook.com/consciousness/the-line

    Want to work together?  Take a look at my programs here:
    https://www.jodieminto.com/work-with-me

    Links:
    - Have me inside your Facebook ads account: Apply for the Mastermind program
    Visit the full podcast page here: https://jodieminto.com/podcast/
    Visit my full website: https://jodieminto.com/
    Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

    Tue, 15 Oct 2024
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