Hong Kong Design Book Club

Many companies such as Zynga and Google use OKR to track progress and achieve objectives and many more are trying to introduce the metrics. Why people normally fail to achieve their goal and how OKRs can help focus on their objectives? I'll review this book and explain what is OKR, how to set and run it, and the common mistakes.

Reviewing the essay written in 1947 by Paul Rand, one of the most iconic graphic designer in 20th century. We introduce who Paul Rand is, what is his standpoint in the history of graphic design, how he is influenced from the previous generation artists/critics such as John Dewey and Roger Fry.

This time we introduce various types of human errors - slips and mistakes and design principles to prevent them. Also, we discuss goals and applications of Human-centered Design and double diamond model, explain how design research and marketing research are different.

Reviewing one of the valuable book in design history, it introduces important design principles such as affordance, signifier, natural mapping, conceptual model, feedback and constraints, all based on deep understanding of human cognition.

We are not naive enough that Silicon Valley is going to make the world a better place, actually it turned out the opposite, designers ruined the world. We made people addictive and depressed for fundings and stock prices, and design education and hiring don't help. How can we fix the situation if it's not too late?

Reviewing "Sprint" by Jake Knapp, John Zeratsky & Braden Kowitz by Hong Kong Design Book Club

Reviewing "Practical Empathy" by Indi Young by Hong Kong Design Book Club

Reviewing "The User Experience Team of One" By Leah Buley by Hong Kong Design Book Club