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SME & Entrepreneur Podcast

SME & Entrepreneur Podcast

Craig Murray

This podcast's purpose is to curate authentic, easily digestible, relevant business content that will help you. We talk to business owners, founders, and entrepreneurs and ask them questions that helped their business journey; we extract information from our guests that will help you move forward in your career. Whether you are starting a business or have 20 years experience, this podcast will add value!

87 - Building Brands and Leads with Social Media - Guest Kristy Campbell
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  • 87 - Building Brands and Leads with Social Media - Guest Kristy Campbell

    We explore Kristy Campbell's creative evolution from a 100-day design challenge to the development of Pink Pony Creative, a multi-6-figure global brand. Discover the secrets behind building brands and generating leads through the influential force of social media. Kristy shares invaluable social media strategies and tells the story of how she ended up on the world stage at Adobe MAX. Listen to Kristy's captivating journey, where you'll gain insights into the art of brand growth through TikTok and Instagram. Discover the power of authenticity and creativity in transforming ideas into successful businesses. Tune in to unlock your brand's potential with the magic of social media! www.nzsmeefestival.com

    Mon, 24 Jul 2023 - 52min
  • 86 - Scaling Success: Todd Welling's Journey from Startup to 450+ Staff Across 7 Countries!

    Overdose now have over 450+ staff in 7 countires, all founded here in NZ - Meet Todd Welling, Co-founder of Overdose - The Anti-Agency, Agency!

    Get ready to revolutionize your perspective on digital success. Join us as we delve into the mind of Todd Welling, the co-founder of Overdose, The Anti-Agency, Agency. Forget traditional approaches and embrace a disruptive mindset that produces real business outcomes. Buckle up for an exhilarating discussion on entrepreneurship, being different versus being better, and the secrets behind a people-led company. Don't miss this game-changing episode with Todd Welling, a true visionary in the world of digital innovation.


    Todd is also one of our headline speakers at SME&E Growth in Welington, 11/12 July 2023 jump on ur website for the details.

    https://www.nzsmeefestival.com/

    Overdose website

    https://overdose.digital/about-us/

    Thu, 22 Jun 2023 - 57min
  • 85 - Brand advice for businesses

    Explore the power of branding. Guest - Ciaran Jack, the Founder of Obvious Brand Partner (OBP), specialising in brand and design solutions.

    Brand is often misunderstood as just a logo, but Ciaran takes us on a deep dive into the true essence of branding. We learn that OBP's approach goes beyond mere visual aesthetics, as they craft brand solutions that are purposeful and grounded in business sensibility.


    One of the key topics we explore is brand strategy. Ciaran emphasises the importance of defining your brand's values, vision, mission, and market position. By doing so, you can create a strong foundation for your brand and establish a unique identity that resonates with your audience.


    We also explore how OBP helps businesses curate their brand. Ciaran sheds light on the concept of tone of voice and how it can be used to characterise a brand. Through thoughtful and intentional branding, businesses can effectively communicate their messages and connect with their target market.


    Tune in as we uncover valuable insights about branding and discover what your brand might look like now, and how you can shape it for the future. Join us on this captivating journey with Ciaran Jack, Founder of Obvious Brand Partner, and gain a fresh perspective on the power of branding and design.


    (Obvious Brand Partner, or OBP, is a company that specializes in brand and design solutions. They believe that brand is more than just a logo and offer services that help businesses define their values, vision, mission, and market position. Through their expertise in tone-of-voice and brand strategy, OBP helps businesses create purposeful and visually captivating brands.)


    https://obvious.agency/

    Fri, 16 Jun 2023 - 45min
  • 84 - How to get Venture Capital Funding for your business

    Guest Simeon Burnett Co Founder VC Company Snowball Effect - Get ready to be inspired and equipped with the knowledge you need to secure funding for your small business or groundbreaking idea. Featuring interviews with successful founders, venture capitalists, and industry experts, this podcast is your go-to resource for practical advice and strategies to thrive in the world of capital raising. Take advantage of the opportunity to unlock the funding you need to take your business to new heights. Today, subscribe to the Small Business & Entrepreneur Podcast and embark on a transformative journey toward entrepreneurial success.

    Listen to SNowball Effect at SME&E Growth Wellington 11/12 July https://www.nzsmeefestival.com/


    Snowball Effect link below:

    https://www.snowballeffect.co.nz/


    Fri, 09 Jun 2023 - 36min
  • 83 - How to make a purpose led brand go global

    GAME CHANGING ENTREPRENEUR - Welcome to an extraordinary episode of the SME & Entrepreneur Podcast, where we have the privilege of hosting the brilliant Brianne West, a game-changing entrepreneur and the visionary founder of Ethique. Get ready to be inspired as we delve into Brianne's remarkable journey and her mission to revolutionize the beauty industry with her regenerative brand.


    Brianne, who is not only a highly accomplished entrepreneur but also a headline speaker atSME&E Growth, brings a wealth of knowledge and expertise to our conversation. Her trailblazing achievements have gained global recognition, from being named a 'Top 100 Global Thinker' to earning prestigious accolades such as the NZ EY 'Young Entrepreneur of the Year' and the One Young World's 'Entrepreneur of the Year.' Her commitment to making a positive impact on our environment and reshaping the business landscape is awe-inspiring.


    In this captivating episode, Brianne shares her invaluable insights into purpose-led entrepreneurship, sustainable business practices, and creating enterprises that benefit all stakeholders. Prepare to be amazed as she takes us behind the scenes of Ethique's incredible success story and unveils her latest venture, Nous, where she supports early-stage startups with a purpose.


    If you're an aspiring entrepreneur or a forward-thinking business enthusiast, this episode is a must-listen. Join us as we dive deep into the mind of Brianne West, an unstoppable force shaping the future of purpose-driven enterprises. Get ready to be motivated, enlightened, and empowered. Let's jump right in!


    If you're an aspiring entrepreneur or a forward-thinking business enthusiast, this episode is a must-listen. Join us as we dive deep into the mind of Brianne West, an unstoppable force shaping the future of purpose-driven enterprises. Get ready to be motivated, enlightened, and empowered. Let's jump right in!

    Mon, 29 May 2023 - 49min
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