Brian Pasch Podcast

Join me, Jason, and Jeff as we discuss how dealers are using defection data to power better retail workflows, reducind waste, and recovering customers which were lost back into the service lane.

Join me and Tara Rego as we discuss the new opportunities dealers have with omni-channel video delivery and advanced data integration possibibilities.

Join me as I discuss Cox's Omni-Channel retail platform which is delivering a profound change in how consumers engage with dealers and how dealers efficiently operate their business

Join me and Megan as we discuss the latest data collected by the Active Shopper Network and how their audiences now include consumers shopping for service and parts

Join me and Kerri as we discuss the breakthrough results dealers are experiencing with AutoFi Showroom and how dealers implementing a connected retailing sterategy are seeing higher PVR and lower staff turnover rates

Join me and Margaret as we share the latest data and use cases for video in the Internet sales process. Video is now table stakes for progfressive car dealers so if you are not a believer, listen in today.

Join me and Aaron Baldwin as we discuss the new opportunities dealers can leverage when they partner with automotiveMastermind for the CDP project

Join me and Danny as we discuss how the VINCUE Vehicle Lifecycle Management platform is generating the additional profits which dealers are seeking in this very competitive and challenging period in our economy.

Join me and Curtis as we discuss the latest upgrades to the CarWars platform and how AI will accelerate growth in the coming year. It's a great time to learn how to significantly improve phone outcomes in just 90 days.

Join me, Deana, and Brian as we discuss the latest opportunities for dealers to partner with Equifax to enhance data and build new use cases to generate revnue and increase customer retention.

Join me and Aharon to discuss the greater adoption of CDP technology with automotive dealers and how AI will power better engagement and sales process workflows.

Join me and Zach Billings as we discuss what type of SEO investments are working and what are the KPIs and measurement tools which can show if your SEO investments are working. Don't miss this conversation.

Join me, Sarah, and Denise as we talk about online marketing and the opportunities for smarter lifecycle marketing which is now available using CDPs and identity resolution technology.

Join me and Connie Gundrum as we discuss the changing landscape in online search powered by AI and why dealers need to rethink their online content strategies.

Join me, Micah, and Steve as we discuss how Clarivoy is finally answewring the marketing attribution questions which dealers have been asking for years.

Join me and Amol Waishampayan as we discuss how fullthrottle.ai is helping dealers manage their first-party data and activate more zero-party data confiormations to improve dfata hygiene and accelerate use cases that drive revenue and increase customer loyalty

Join me and Bobby Gaudreau from Activator Dealer Solutions as we discuss the development of the CDP for automotive dealers and their unique approach to buiding a sustainable dealership data layer.

Join me and Ben Chodor, CEO of CallRevu, as we dicuss TestTrack; a new product that will change the way dealers building the phone skills of their staff across all departments.

Join me and Aaron Bickart general manager of OfferLogix as we challenge the vendor community to reimagine their product offerings to integrate robust soft-pull credit technology with a distinct advantage to competing solutions.

Join me and Daniel Able, National Sales Manager of CarCutter as we discuss the breakthroughs in vehicle merchandising and photography which will become the standard in future automotive retailing.

Join me as I sit down with Steve White to discuss this automotive shopper identity graph (now over 140 million shoppers) and how it powers actionable marketing attribution reports.

Join me as I sit down with John Clavadetscher to discuss how Outsell leads the way for lifecycle marketing with expanded data input which create a powerful customer engagement platform.

Join me as I sit down with Eric DeMont to review for SalesAlert and TrafficView are giving dealers the insights to improve their sales processes and eliminate labor waste.

Join me as I sit down with Matt Niess to discuss the expanded service offerings which automotiveMastermind offers dealers who are considering a CDP or an advanced approach to first-party data management.

Join me as I discuss with Satyan Merchant the new tools which TransUnion can offer dealers who are ready to elevate the customer experience and lower their operating costs.

Brian Pasch sat down with Ben Chodor to discuss his recent acquisition of TotalCX making them the largest call measurement and customer communication platform in automotive retail. Listen in to catch a glimpse of their future growth plans which include complete customer contact measurement and seamless API connections to CDPs.

Join me as I speak with Bobby Gaudreau about the advances their hybrid CDP platform has made in the last year and why they can accelerate and scale based on their technology partnerships with Salesforce and Fluency.

Join me and Ross Tinkham of Podium as we discuss the latest update to the Podium Platform including their new AI assistant and plans to add email as an engagement channel.

Join me and Zach Billings of Wikimotive as we sit down to discuss the latest SEO strategies and updates to the Google algorithm which will give dealers a competitive edge in their market.

Join with me as I sit down with Will McGinnis of fullthrottle.ai to discuss their patent for identity resolution and how their technology platform produces powerful marketing outcomes.

Join me and Dave Steinberg as we discuss how Foureyes technology fixes holes in dealer sales processes and creates better engagement with shoppers.

Join me and Aaron Bickart of OfferLogix as we discuss their latest updates to their platform which integrates marketing pricing and consumer credit.

Join me as I discuss Speed Layer technology developed by Ben Hadley and the team at Auto Genius which is transforming website speed and increase conversions.

Join Brian and Mike Colacchio of Fullpath as they discuss the real-time audience features in Fullpath CDXP and the new API integrations that enhance customer data records for better activation

Join me and Megan Hortan as we discuss why all marketing audiences are not created equal. In fact, most dealers have to blindly trust audience resellers that their audience is made up of in-market shoppers. Why guess when you can test the benefits of fully transparent active shopper audiences?

Join me and Steve Roessler from DriveCentric as we discuss thier new product call AIM (Augmented Intelligence Marketing).

Learn about the breakthrough partnership that Kia and CarNow have introduced to automotive retailing which allows for dealer choice while preserving a Kia branded retail experience.

Join me and Rich Sands as we discuss their existing new platform and all the major integration announcements coming at NADA including being selected by Microsoft as their official automotive AI partner.

Join me as I sit down with Sam Vukas (COO) and Gino Cipperoni (CRO) of Dealer eProcess to discuss the advantages dealers have when they switch from a static website to a Connected Retail Platform (CRP).

Join me and Jonathan Lucenay as we discuss the power of the Activate Shopper Network and how audiences will change the way dealers market and communicate to customers in 2024.

Join me and Tom Kondrat of Urban Science, as we discuss the latest developments of data driven applications for dealers which give them a competitive edge in the market place. 

Join me and Chris Walsh President of Reynolds and Reynolds as we discuss single platform Retail Management System. (RMS)

Join Brian and Marc McGurren as they discuss how AI will change how dealers respond to sales opportunities and service opportunitues.

Join me and John Clavadetscher as we discuss the importance of first-party data management and activation. Outsell is one of the pioneers in personalized communications to grow sales and service revenue.

Join me and Connie Gundrum as we discuss the strengths of CF Search Marketing and why their agency is delivering outstanding results with identity resolution technology.

Angelica Jeffreys and Deanna Glenn join me to discuss first party data management, identity resolution, and how smart data powers better outcomes for dealers.

Join me and Jonathan Lucenay as we discuss how their Levl 3 identity resolution capabilities helps dealers dominate conquest marketing and increase retention rates.

Join me and Dennis Steele, co-founder of Podium as we discuss the breakthrough application of AI in lead handling and website communications using their new AI BDC offering.

Join me and Margaret Henney of CoVideo as we discuss the lift in engagement and appointments that dealers can see by rethinking their lead engagement strategies and adding video communications in their sales processes.

Join me and Henry Haytner, Senior Director of Product Management at TransUnion as we discuss how dealers can signifiantly increase call connection rates using Branded Call Display (BCD) and Caller Name Optimization (CNO).

Join me and Aharon Horwitz as we discuss how the Fullpath platform is expanding to handle more data points from consumers and activating that data across additional media channels.

AXLE powers the highest converting used car acquisition websites in the United States and it’s the fastest growing strategy to help dealers acquire more new cars from local sellers. Join my conversation with two Marketing Managers who have seen great success with AXLE microsites.

Dealers need to rethink their online and in-store showroom processes to build value in the cars they sell. join with me and Andrew Breedlove as we discuss the iPacket platform and how it helps dealers move their inventory faster by building trust with buyers

Join me as I interview Catie Cryder and Liz Nelligan about the latest opportunities for dealers to build a competitive media buying strategy to sell more cars in a digital age

Join me as I sit down with Tim Cox and Joe Gilmour to discuss the innovations and strategies that CarNow is bringing to automotive retail that are truly moving the needle on sales and service revenue

Join me and Aaron Bickart, EVP and General Manager of OfferLogix as we discuss that the recent rise in interest rates and the reintroduction of rebates are driving consumers to become more focused on payments than ever before. Dealers must be offering payment transparency across all consumer touchpoints and Offerlogix has a unique solution to make that happened.

Join me and Amol Waishampayan, CPO of fullthrottle.ai as we discuss how their patented technology helps dealers leverage their first-party data to build accurate, effective marketing campaigns to increase engagement and lotalty.

Join me and Lindsay Ciavattone, Director of Dealer Relations at Cargurus as we discuss the advantages for consumers and dealers who engage with the Digital Deal technology on CarGurus.com. 

Join me and Jarrod Kilway COO of Konect.ai as we discuss how his company plans to fill gaps in automotive sales and service processed to create a better customer experience and increase revenue opportunities. Watch this company as they have aggressive integration plans that will help connect platforms and increase customer awareness. 

Join me and Lisa Gener, Chief Revenue Officer of Dealer Alchemist as we discuss the lack of Technical SEO on dealer websites and why this should come before investments in Content SEO. Is your website built on a solid foundation? Tune in and see. 

Join me and Gino Cipperoni, Chief Revenue Officer of Dealer eProcess as we discuss the next generation of website platforms that connect with a dealer's CDP or data lake to create personalized shopping experiences. Don't miss this! 

Join me and Zach Hendrix, Director of Automotive at Invoca as we discuss the break throughs that are occurring in telephony platforms to generate call outcomes and business intelligence workflows from call data. Invoca has a lead in their deep integration with CDP platforms and their work with large dealer groups and OEMs confirms that their platform can scale to meet the challenges of automotive retail, at scale. Don't miss one of the best interviews of the year! 

Join me and Satyan Merchant, Senior VP of TransUnion Automotive Solutions, as we discuss how TransUnion is powering the next generation of dealership operating workflows, powewred by advanced data management platforms like CDPs. Dealership leaders are finally understanding that they need to own, manage, and enhance their data in ways that improve operational efficiency and the customer experience. Listen in today and share this podcast with your automotive network. 

Join me and Anu Roberts, Senior Director of Product Marketing at CDK Global as we discuss the future of automotive retailing powered by their integrated software platform, called Sales Express, to improve the customer experience. Listen in today and share this podcast with your colleagues.  Additional information can be foudn at: https://www2.cdkglobal.com/modern-retail

Join me and Aaron Baldwin Chief Product Officer at automotiveMastermind as we discuss the new approach to helping dealers activate their data and create new revenue streams as they invest in Customer Data Platform. Their Revenue Enablement platform is expanding use cases to include new strategies that dealers will love to implement. First-party data management gets serious when you add their BPS modeling. Tune-in to learn more today.

Join me and Aharon Horwitz CEO of Fullpath as we discuss the new features which are part of the impressive Fullpath platform. The speed of innovation, as we reviewed the history of the company, is stunning and dealers will be served well to listen in today to hear what is coming. Did someone mention ChatGPT?

Join me, Tim Cox and Bob Lanham from CarNow as we discuss the future of Modern Retailing which must include a connected retail platform that looks the same and operates the same online and in the store. What's next for CarNow? Join us to see why the future is looking bright! 

Join me and Eric DeMont, Global Practice Direct from Urban Science as we discuss their new offerings to help dealers eliminate unecessary work in the BDC. Sales Alert will improve BDC efficiency and make everyone's tasks more productive. Tune in today learn about this "no-brainer" enhancement to your Internet sales process. 

Join me and Bob Lettis SVP of Business Development at 700Credit as we discuss how dealers can increase customer satisfaction in the shopping process with a credit first strategy. Are you doing it all wrong? Join the conversation today.

Join me and Aaron Bickart, EVP and General Manager of OfferLogix, as we discuss their latest partnerships and technology enhances to deliver a seamless customer experience for automotive shoppers. Join us as we also discuss how the support for provide real-time data on Federal, State, and Local EV incentives has lef to explosive growth. 

Join me and Derek White, Founder and CEO of E-Drive Automotive as we discuss his new consumer buying center platform called AXLE. Dealers who want to increase consumer direct trades and generate new revenue streams for their dealership should listen into this conversation. AXLE's stellar conversion rates are adding a steady stream of profitable used car deals, to the likes that have never been seen before.  Lesson: dealers must have an INTENTIONAL consumer direct strategy and not just a page on their website and a few banners.

Join me and Josselyn Boudett, CEO of Stella Automotive as we discuss their advances in using AI to seamlessly, and perfectly answer calls at the dealership every time, 24 hours a day.  With natural voice processing, consumers can speak as they normally would to a live person and get a better customer experience, higher data capture, and more upselling revenue. Listen to our conversation to learn what new features they have added and what is coming this year.

Join me and Erik Hjermstad, VP of Product Management at Experian as we discuss their support for automotive retail with advanced data and marketing services. As CDPs accelerate in automotive retail, selecting the best data partners will be critical. Tune in to and learn about the latest offerings from Experian. 

Join me and Atul Patel, Co-Founder and CEO of Orbee, as we give dealers some pratical advice on how to get started on a CDP project for their dealer group. Dealers need to define the initial use cases for the CDP and then include all the key decision makers in the organization to make sure the project launches smoothly. Join the conversation today.

Join me, Jason Ibarra, and Jim Knutt from Tropic Survival Advertising and Comet Ads as we discuss their unique positioning as a creative first agency for auto dealers. With some much templated ad campaigns, our conversation was a breath of fresh air. Dealers ramping up their competitve strategies for 2023 must listen in. 

Join me and Gary Graves, Co-Founder and CEO of TotalCX as we discuss their new platform that seeks to completely transform the way dealers collect and summarize all consumer touchpoints to create an oustanding customer experience. I love what Gary and his team are doing so you won't want to miss this discussion. 

Join me and Robert Donovan from Donovan Martech as we discuss the modern marketing automation platform that he is building. Robert is rightly rethinking how automation and AI can transform the way that dealers execute marketing campaigns, especially from a centralized data source like a CDP. Tune in today!

Join me and Dave Steinberg, Inventor and CEO of Foureyes to discuss identity resolution and data activation in automotive retail. I was very impressed with David's insights and vision for his company. This is a company that dealers and investors should be watching.  Join me as we talk about the hottest topic in automotoive retail: CDPs. 

Join me and Greg Gifford Vice President of Search at SearchLab Digital to discuss the latest trends in automotive SEO and the impact that ChatGTP may have on content and creative jobs in marketing. Once again, the interview will be filled with actional insights and good humor. 

Join me and Jake Wilker VP of Sales at Car Wars as we discuss their recent research report on calls trends in automotive retail. It's amazing that some dealers lack discipline to look at their call data to influence sales process and business polices. This is an interview that you do not want to miss. 

Join me and Ryan Osten Executive VP of Gubagoo to discuss their latest updates to their connected retailing platform, which is moving closer to a universal transactional platform for dealers in the U.S. and Canada. This interview is part of a series of conversations that are leading up to the 2023 Digital Marketing Strategies Conference (DMSC) which will be held in Austin this year, May 21-23rd. https://digitalmarketingstrategies.org/

Join me and David Regn Co-Founder and CEO of FullThrottle as we discuss his first-party data management and activation platform. The Fullthrottle platform was included in our research report on Automotive CDP/MAP providers and dealers should learn more about their approach to first-party data management. This is the first in a 10-part podcast series on Automotive CDP platforms. 

Join me and Vanessa Ton, Senior Manager of Research & Market Intelligence from Cox Automotive as we discuss the findings of the newly released annual Car Buyer Journey Study. This reports is critical for dealers to read as it will help to refine their retail operations roadmap for 2023. 

Join me and Tiffany Peeler as we discuss the newest disruptor in the automotive industry.  Brooke.ai delivers a Win – Win for dealers and consumers. Get to know the details behind the leader in Digital Voice Assistants (DVA’s). Want the research paper, download it here: https://www.brianpasch.com/brookeai-research-report/

Join me and Juan Flores, Senior Director of Kelley Blue Book as we discuss the new ways in which dealers can connect with in-market consumers seeking information on recalls and service costs. The insights that KBB offers dealers and the new Service Advisor platform enables dealers to increase their shaire of local fixed operations revenue.

Join me and Erin Lomax from Cox Automotive as we discuss Cox's plans to enhance their platform to helps consumers and dealers optimize the car buying process. Also get a sneak peak at what is coming at NADA and why you should be calling your Cox representative for a demo. 

Join Me and Dave Purgason, Senior Director of Sales at CallRevu, as we discuss the latest development of thier platform and how thier latest features are helping dealers lower operating costs annd improve customer retention.

Join Me and Amber Daniel from S&P Global Mobility / Polk as we discuss how her company has risen to be one of the premier sources for high-quality audience data that can significantly improve both first-party dealer audiences as well as second-party audience access. 

Join me and Peter Jones from Premion as we discuss the latest strategies that dealers can use for streaming video and how new measurement tools can show proof of performance for all advertising campaigns. 

Join me and Nicolle Lamb from Outsell as we discuss the rise of Customer Data Platforms (CDPs) in the automotive industry. Outsell has been developing their CDP for over 4 years and has some impressive clients including Germain Automotive Group and Southeast Toyota Distributors (SET). Learn more about their Customer Data Engagement Platform which gives dealers the ability update each customer record based on engagement activities online and in the store. 

Join me and Steve Greenfield, CEO and Founder of Automotive Ventures to discuss his new book on the Future of Automotive Retailing. Steve has a unique perspective that all dealers, vendors, and OEMs will benefit from hearing. Steve will also be on the main stage at the Modern Retailing Conference (MRC) in Palm Beach Florida, Nov 13-15th. His new book is available for sales on Amazon in print and also as an audio book.

Join me and Zach Billings from Wikimotive as we discuss the fundamental building blocks or local search: SEO. Zach and I believe that with the coming of EV models and the changing retail landscape, this is the time for dealers to double-down on high-quality content on their website and blogs. Don't miss this conversation and the two workshops that Wikimotive will be presenting at the Modern Retailing Conference (MRC) on November 13-15th in Palm Beach. 

Join me as I interview Matt Mead, CEO and Founder of Drivonic to discuss his viewpoint of modern day CDP/MAP platforms. Matt believes that while CDP/CDXPs are important, his company has upped the game with a new technology platform that will serve dealers more effectively and provide the execution that dealers and dealer groups need.

Matt will be showcasing the Drivonic platform at the Modern Retailing Conference (MRC) in Palm Beach, November 13-15th. 

Join me and Steve Zabawa, CEO of WebBuy as we discuss the latest updates in his dealer-first digital retailing platform that is connecting online shopping to the showroom experience. Steve is a dealer and an entrepreneur so you will not want to miss this candid and forward-looking conversation about modern retailing. Dealers who want to prepare for future retailing trends should register for the Modern Retailing Conference,, November 13-15th in Palm Beach Florida. 

Join me, Karrie Sudbrack from Cox Automtove and Kevin Frye from Jeff Wyler Group to discuss the strategies that dealers should be using to connect their brand with local consumers. Kevin shares which messages are the most relevant and effective. Karrie shares how Cox first-party data is helping the Wyler Automotive Group grow their market share.  This is a great example of how dealers can leverage their partners to gain a competituve edge.  Don't forget that Kevin will also be speaking at the Modern Retailing Conference (Nov 13-15th) in Palm Beach Florida. 

Join me and Steve Apicella from Strategix DX to discuss how dealers can book 15+ additional F&I contract per month by just reconnecting and communicating with an innovative app. Dealers can also increase F&I lifetime value by adding value immediate after purchase and assisting when customers have questions on the protection packages they purchased. You will not want to miss this conversation as we head to the Modern Retailing Conference (MRC) in November. 

Join me and Brad Title President and CEO of Gubagoo...