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RM 15

RM 15

Lori Shefa & Garen van de Beek
Affaires, Télévision et Cinéma

Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Emmy winners and two of Hollywood's top entertainment marketers - Garen van de Beek and Lori Shefa - interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.

26 - Nancy Nigrosh
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  • 26 - Nancy Nigrosh

    Think you know what it takes to become a successful writer in Hollywood? The answer may surprise you!Nancy Nigrosh spent 23 years as a top Hollywood literary agent representing world-class directors, writers and authors. She's auctioned scripts on her client's behalf's in the seven figure range securing huge payouts for studio writers. Some of Nancy’s famous clients include Kathryn Bigelow (Zero Dark Thirty), John Cameron Mitchell (Hedwig and the Angry Inch), Stuart Beattie (...

    Mon, 30 Oct 2023
  • 25 - Ashley Falls

    Everyone knows the Oscar award is for best movies...the Emmy award is for best TV & Streaming... Well, today we’re talking to Ashley Falls - the Executive Director of the CLIO Entertainment Awards – which, if you’re not familiar... is the original celebration of creativity in the entertainment business recognizing excellence in marketing and communications across film, television, home entertainment and gaming. These are OUR people!!!She'll give us the who, what, why and where'...

    Mon, 28 Aug 2023
  • 24 - Scot Chastain

    If anyone can comment on the state of the local and network television relationship, it's Scot Chastain.He's worked both sides of the fence for years -- At affiliates for NBC, CBS, ABC, CW and PBS in a wide range of positions including marketing and most recently as the Vice President and General Manager at Nextstar's FOX affiliate in Sacramento. He also ran NBC's affiliate marketing department where he had a hand in launching some of the network's most successful shows. Overachiever? Ye...

    Mon, 31 Jul 2023
  • 23 - Steve Kazanjian

    We have a marketing powerhouse in the bunker!Steve Kazanjian is the former President and CEO of PROMAX - the global non-profit association for all of us in the creative marketing of television and video content biz.But he's here with us today to specifically talk about the process of "personal branding" - because all smart marketers climbing up their corporate ladders know that to SUCCEED, you need to know WHO you are and WHAT you and ONLY you, bring to the table!Plus, he'll share his views o...

    Mon, 12 Jun 2023
  • 22 - Eric Steinberg

    Hollywood media research guru and super fan of the pod - Eric Steinberg joins us in the bunker!As the former SVP of research at CBS - he'll pull back the curtain and share the strategic and creative moves that took a so-so -performing comedy called "The Big Bang Theory" and made it into one of the biggest shows on the planet. We'll also dig into some juicy topics like - how does research differ between traditional networks and streamers? What are the most effective methods for collecting and ...

    Mon, 15 May 2023
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