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Composites Weekly

Composites Weekly

Jonathan Taylor

The Leading News and Information Podcast for the Composites & Advanced Materials Industry

427 - The Neuroscience Behind Memorable Marketing Messages – Interview with Carmen Simon
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  • 427 - The Neuroscience Behind Memorable Marketing Messages – Interview with Carmen Simon

    On this episode, Carmen Simon, PhD, joins the podcast to discuss her recent book Made You Look. She is a cognitive neuroscientist, keynote speaker, and author who is changing the way we understand attention, memory, and decision-making.

    She’s the chief science office at CorporateVisions where she helps the world’s most visible brands create memorable and actionable content using brain science.

    Dr. Simon also teaches at Stanford University and speaks frequently to audiences about crafting communication that is not only memorable but also sparks action!

    Her latest book dives into the science behind why we notice some things and ignore others. I’m thrilled to have her on the show to discuss how we can all design messages that not only attract attention but also endure in the minds of our audiences.

    Mon, 14 Oct 2024 - 28min
  • 426 - Discussing the Future of Automation in Composites with Special Guest Derek DeGeest

    On this episode, Derek DeGeest joins me on the show to talk automation and advanced robotic technology in the composites industry. 

    Derek is the president at DeGeest Corporation, a leading resource for manufacturers looking for excellence in automation, and finishing. They've been helping manufacturers solve problems since 1976.

    Fri, 04 Oct 2024 - 50min
  • 425 - Discussing the Latest Updates on the Port Workers Strike with Dan Neumann of the ACMA

    On this episode, Dan Neumann joins me to discuss the port strike called at East and Gulf Coast cargo facilities. Thousands of dockworkers from New England to Texas went on strike just after midnight on Tuesday. We'll be discussing what's being done in Washington and how manufacturing companies in our industry should prepare. 

     
    Wed, 02 Oct 2024 - 19min
  • 424 - Discussing CAMX 2024 with Industry Leader & SAMPE Distinguished Service Award Recipient David Leach

    On this episode, David Leach joins us again to share his thoughts on another successful CAMX show. David was awarded the SAMPE "Distinguished Service Award" this year - given to individuals who have significantly contributed to the betterment of society and have made a lasting impact on the organization’s mission.

    David will share some highlights of this year's event that stood out to him. 

    Thu, 26 Sep 2024 - 17min
  • 423 - More Interviews from CAMX 2024 – Part 2

    On this episode, we'll feature part 2 of our interviews at CAMX 2024 last week in San Diego. 

    These interviews include: 

    Marcy Offner, of Women in the Composites Industry (WIC): 2:28 Kevin Keith of MITO Materials :  12:57  Matthius Mayer of ENGEL discussing their tape sandwich technology: 21:39 Chris Hurdleston and Kay Reyburg of ACS International: 36:52 Ira Miller and Jason Walker of L&L Products : 39:13 Dan Neuman, VP of Government Relations with the ACMA -  48:44
    Wed, 18 Sep 2024 - 1h 05min
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