Inside Naija Radio

Social media has become an intergral part of broadcasting. What are the impacts of massive social media following on traditional radio? Are there threats? further pportunities?

On this episode, i have a Co-host! King K.O. On Air Personality, Rapper and Vlogger from Cool FM 95.9 Port Harcourt talks about using social media to reach people in other countries. Boosting posts on social media and whether or not Buying followers is the real deal.

Can traditional radio survive the threat of social media?

Godwin Aruwayo of Naija FM 102. 7 Lagos has done it all - print, radio, TV and even the big screen. Starting out as a writer for the Sun Newspaper, he moved on to sports vision working as a sports producer and anchor, hosting Nigeria's first Pidgin English sports show on radio at AIM group's Cool FM 96.9 Lagos and Wazobia FM 94.1 Lagos.
He also presented on Sports yarn TV on the now defunct HiTV. From his time on Wazobia FM, he moved to Naija FM 102.7 and was the first presenter on the station. He starred in the movie “Superstar” released in 2015. He is a recurring guest on SuperSport on DSTV.

As a radio presenter, he has managed to build his success on being a hard worker and earning the trust of his listeners. His stance on national issues in Nigeria have actually gotten him some threats from the Department of State Services and the Nigerian government. He talks about being stifled by regulatory bodies and the government.

He shares the recipes for his success and the evolution of the industry and what more can be done.

Inside Naija Radio is a weekly podcast about the radio industry in Nigeria. Hosted by On Air Personality Zibby, it delves into the industry - with emphasis on tips, tricks, opportunities, trends and lessons learned.
It features conversations with the biggest names in Nigerian media - from the radio presenters to programmers and thought leaders.
In this introductory episode, Zibby shares her background in radio, how she started - making the leap from podcaster to broadcaster. A few radio presenters in the industry make an appearance, discussing the myths and stereotypes surrounding On Air Personalities. They are king KO of Cool FM, Maryann Okon of Nigeria info FM and Lawrence from Classic FM.