Mobile Presence

A new episode Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Consumers are hooked on fintech apps, and time spent using them is off the charts. It’s a global shift in behavior that presents marketers with an unparalleled opportunity to engage customers primed to act -- provided they also localize and personalize messaging to meet consumer needs. In episode #443, part of our Reimagine Growth series sponsored by CleverTap, we learn how you can do both from Paysend, a fintech on a mission to change how money is moved around the world and a pioneer in personalization automation. Our host Peggy Anne Salz talks with Arkadiy Glazov, Paysend Product Marketing Manager, who shares a fascinating communications “matrix” that allows him to segment users according to how they choose to engage with messaging or not at all. He reports that the “retention rate of engaged groups is more than 10% higher than those not engaged” and shares tips to help you achieve such impressive results. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Publish or perish. It sounds extreme but creating new, frequent, and insightful content is a healthy and necessary practice of any business or brand. But how do you turn up the volume and magnify the reach of your content without hiring staff or putting in late hours? In episode #440, our host Peggy Anne Salz catches up with Kate Bradley Chernis, Founder & CEO of Lately.AI. The content marketing platform uses AI to learn your brand voice and turn blogs, videos, and podcasts into dozens of social posts. Kate shares how she turned a challenging handicap into a path-breaking business that liberates marketers, influencers, and ordinary people who want to make their mark.  Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Good apps help users get stuff done. Great apps show them how, by harnessing customer education and personalized messaging to providing guidance and instruction that creates value for everyone. In episode #439, part of our Reimagine Growth series sponsored by CleverTap, our host Peggy Anne Salz talks with Manasi Shah, Head of Communications at Khatabook. The fast-growing app has experienced 40x growth since 2019, achieving more than 10 million active users. Manasi discusses how customization in communication and education empowers users, creating new opportunities for her company to power lifecycle campaigns, encourage the use of new app features, and build trust. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

For consumers, mobile apps are the go-to for everything from shopping to streaming. For businesses, they are the on-ramp to agility and added value. Meeting the needs of both will require a massive number of new apps in an incredibly short time. Analysts reckon 500 million digital apps and services will need to be created by 2023. That's where no-code comes in, empowering ordinary citizen developers to build apps and tools without having to know code or programming. In episode #441, our host Peggy Anne Salz catches up with Gautam Nimmagadda, founder and CEO at Quixy, a powerful platform for citizen developers to solve their unique challenges and bring ideas to life. Listen to Guatam to learn why the no-code is the New Normal and how citizen developers and enterprises can get in on the action. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Your performance marketing agency doesn’t just help buy media or choose channels. Their role is expanding to become your champion, watching your back so you can negotiate better deals with your ad network partners, and offering advice to help you reach deep-funnel goals. In episode #440, our host Peggy Anne Salz catches up with Liz Emery, Senior Director, Mobile & Ad Tech Solutions at Tinuiti, the largest independent performance marketing firm across the Triopoly of Google, Facebook, and Amazon, with over $2.2 billion in digital media under management. Listen as Liz shares what to look for in an agency and where you should draw the line. She also tells us about DAWN (Digital Ad Women’s Network) and its mission to educate and empower women in the industry. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

If you think the work to engage and convert app users kicks into high gear after the install, think again. This approach overlooks a golden opportunity to engage consumers on the home screen at the time of device activation. It's a critical stage in the customer journey when Digital Turbine and its on-device media platform powers frictionless app and content discovery, as well as new opportunities for app marketers and brands to engage and monetize their audiences. In episode #438, part of our Reimagine Growth series, our host Peggy Anne Salz talks with Matt Tubergen, Digital Turbine's EVP of Global Strategy & Corporate Development. Matt talks about the business benefits of engaging users on the beachfront property of the home screen, and the uplift companies can expect. He also reveals research around how life events impact user interest in setting up their devices and searching for new apps. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Data is like snow, it comes in a wide variety, and the sheer volume of it can catch you by surprise. From demographic data to behavioral data, it’s easy to get lost in the details. But smart marketers take a more holistic approach, prioritizing the right data types to drive customer engagement. In episode #437, part of our bi-weekly series Reimagine Growth, our host Peggy Anne Salz talks with Meredith Tretiak, VP Product Marketing at  CleverTap. Meredith discusses which data types best inform customer segmentation strategies and how this differs from the data types marketers need to personalize the customer experience. She also walks through data frameworks and formulas that deliver results across the customer lifecycle. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Mastering the capabilities needed to reach a critical mass of subscribers is not the same skillset (and data set) marketers need to monetize and retain customers willing to commit to recurring costs. In episode #436, our host Peggy Anne Salz catches up with Dan Burcaw, co-founder and CEO at Nami ML. This SaaS provider helps mobile app developers at all stages launch and grow their subscription businesses. An Apple alum-turned-serial entrepreneur, Dan shares actionable insights on propensity modeling, combating churn, and how marketers can best apply machine learning to get the most out of their data Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

The mobile app space is red-hot with acquisitions, sparking a whirl of chatter about who might get picked up next. For gaming apps, the key to driving up value is monetization, most often through ads. But how can gaming publishers work together with ad tech companies to compete and win in a market rife with uncertainty and distrust over conflicts of interest? In episode #435, our host Peggy Anne Salz catches up with Andy Ulery, co-founder of Aequus, a company forging a third way. Aequus calls itself the industry’s first MaaS (mediation as a service) model with 100% transparent subscription costs and no blind revenue shares. Andy talks candidly about transparency, mediation intermediaries, and the industry’s M&A & IPO extravaganza. We also chat about how publishers and brands can work together for mutual benefit, what’s next for ad tech after IDFA, and much more. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Global events have darkened the outlook for many event organizers. Still, App Growth Summit, an international invite-only conference series for mobile app growth professionals, has weathered the storm thanks to an approach that streamlines sessions, curates content and challenges convention. How can you plan and execute events that are edgy and educational? Why does it pay to get personal during interviews? In episode #434, our host Peggy Anne Salz drills down into key questions with Louis Tanguay, Managing Director at App Growth Summit. Louis, who has built a business on breaking the mold, shares candid tips you can follow to command your niche and outmaneuver the competition. He also highlights some of the big-picture topics you might do well to focus on in your own B2B content. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Lockdown leaves people with more time than ever to explore and enjoy music on mobile devices. Providing listeners choice is important, but it’s also a bonus to surprise users with fun playlists supported by personalized messaging to pique their interest. From one-hit-wonders to Dogecoin soundtracks, the sky is the limit if your messaging strikes a chord with your target audience. In episode #433, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Corey Jones, co-founder, and head of music and engagement at Trebel. The ad-supported music app is growing rapidly, breaking barriers and bringing free streaming to users who prefer not to buy a subscription. Corey shares the secrets to some of Trebel’s most successful cross-channel campaigns, as well as priceless insights on benchmarking engagement and metrics to watch to make sure listeners keep tuning in, not dropping out. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

From running multi-channel campaigns to organizing multi-functional teams, marketing leaders have to make tough calls on strategies and spending. Accomplishing all of this requires more than management savvy. Leaders must also embrace a holistic marketing framework. In episode #432, our host Peggy Anne Salz catches up with Christian Eckhardt, CEO, and co-founder of Customlytics, a leading full-stack mobile technology, analytics, and marketing consultancy. A mobile tech expert and accomplished product manager, Christian walks us through the Marketing Master Map framework for customer acquisition and retention. Listen in for key insights on ways to recognize marketing blind spots and forge new pathways to engage and retain customers on their terms—even on a tight budget. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Infusing marketing and messaging with personalization is always a plus. But mapping user journeys to align with how multiple customer segments interact with your app can get complicated as you add new features and functionality. Product improvements can attract new customers, but they also require marketers to cater to more customer segments and map more user journeys. So, how can marketers adapt and personalize communications to appeal to new users, educate valuable ones and ensure the entire customer base understands and uses the value they provide? In episode #431, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz gets the inside track from Mile Grnacov, a growth manager at Mercedes-Benz.io. Mile manages Bertha, the fuel app from Mercedes-Benz that helps users save time and money by easily finding the cheapest, closest, and favorite station to fill their tank regardless of the car they drive. He talks about the addition of contactless payments and how his team uses personalized marketing and user journeys to communicate the benefit to customers. He also shares valuable insights on segmentation, onboarding, and why marketers have to listen to what their users are telling them through their behavior. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

From healthcare and research to AR and web accessibility, eye-tracking is a powerful component that, until now, has been prohibitively expensive and energy inefficient. The future demands better solutions, and one company has stepped up to the challenge with prototype glasses that unlock the connection between the eyes, the brain, and the world around us. In episode #430, our host Peggy Anne Salz catches up with Neil Sarkar, CEO of AdHawk Microsystems and inventor of Mindlink, the world’s first cameraless eye-tracking system. Will the be a FitBit for our brain? Listen as Neil details the R&D behind this groundbreaking invention and discusses the possibilities for sports, gaming, and a new kind of experience marketing. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Powerful storytelling is often the most effective means of capturing mobile users’ attention and keeping them hooked. Few in the industry have perfected this art better than the companies behind the leading gaming apps. In episode #428, our host Peggy Anne Salz catches up with Melanie Zimmermann, head of marketing at Wooga, a developer of wildly popular mobile games, such as June’s Journey and Jelly Splash. Melanie, a Mobile Hero who previously held creative leadership roles at Disney Interactive and Riot Games, draws from her wealth of experience to explain how Wooga makes its games both exciting and addictive. Listen in for key tips on storytelling, brand building, performance marketing, and assembling the right team to navigate a post-IDFA world. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

These days, a me-too product may help you attract new customers. But it’s the ability to offer a consistently excellent experience – informed by analytics and customized to audience activity – that builds relationships to last. This requires marketers to build bridges between marketing and product functions -- and it demands them to understand and map how their customers interact with their offer in real-time.  In episode #429, part of our bi-weekly series Reimagine Growth, our host Peggy Anne Salz talks with Vishal Anand, Chief Product Officer at CleverTap, a leading customer retention platform powering more than 8,000 apps around the world. Straight from the company that wrote the playbook on engaging audiences with brilliant mobile products, Vishal shares valuable insights on reading between the lines in behavioral data, bringing it all together through personalization, and much more. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Great mobile apps are constantly adding new functionalities that not only adapt to user behavior but anticipate what they’ll need next. In a post-IDFA world, managing customer relationships and engaging users with the latest features requires an even clearer sense of how they perceive a product and what motivates them to action. It’s a complex combination of art and science. Fortunately, in episode #427, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, we get the inside track when our host Peggy Anne Salz talks with a dynamic duo of retention marketing at a truly cutting-edge mobile business. Timothy Lange and Lígia Boueres are head of CRM and CRM manager, respectively, at TIER Mobility. An app-powered, mission-driven provider of electric scooters and mopeds, TIER has an impressive track record and some surprises ahead. Listen in for their take and tips on engagement marketing, mapping the user journey and developing the right tech stack.  Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

On-demand apps have experienced unprecedented growth in the last year, addressing all-important consumer needs amid global lockdowns. As a rising number of apps look to capitalize on this trend, optimized campaigns play a vital role in not just grabbing consumers’ attention but driving repeat usage. In episode #426, our host Peggy Anne Salz catches up with Alessandra Miuccio, performance marketing lead at Glovo, one of the world’s fastest-growing delivery app startups. Alessandra, a Mobile Hero recognized for her expertise in acquiring users and understanding their habits, breaks down the ways Glovo leverages compelling creativity alongside machine learning to ensure they’re getting the most out of every resource in the marketer’s toolbox. From identifying the right formats and KPIs to best practices around A/B testing and Google’s UAC, this is an interview you won’t want to miss.  Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Banking apps are having a moment. More than ever, people worldwide rely on their smartphones to manage their finances and plan their futures. But turning heightened interest and use into lasting loyalty can be a challenge. In episode #425, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Jithesh P V, vice president and head of digital banking at Federal Bank, one of the largest private-sector banks in India. The bank has embarked on an ambitious and overwhelmingly successful transformation, transitioning customers onto its mobile platform and expanding its online services portfolio. Few are better equipped than Jithesh to spell out the new rules of engagement and ways marketers can drive brand awareness and product adoption. Listen in for widely applicable insights on leveraging real-time analytics, matching the right messaging to the mix of channels, Jithesh’s concept of “hyper-segmentation,” and much more. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Successful user acquisition managers build their teams around three core competencies: technical ability, creativity, and business acumen. But not every UA specialist possesses all three distinct skillsets—nor should they be expected to. Putting together an all-star team means identifying professionals with complementary strengths and enabling the whole to be greater than the sum of its parts. In episode #424, our host Peggy Anne Salz catches up with Jason Conger, head of user acquisition at Wooga, a developer of globally popular story-based mobile games. A Mobile Hero recognized for his ability to connect the dots between data, marketing, and monetization, Jason also built a brewery in Colorado from the ground up. Now he’s gone from craft beer to crafting brilliant user acquisition strategies, and he’s sharing his secrets with Mobile Presence. Listen in for key insights on ensuring that your team's composition matches your organizational goals, enabling personal and professional growth and the future of UA strategies in iOS 14 and beyond. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

In an increasingly connected world, good marketers provide clear engagement paths and differentiated customer experiences through personalized campaigns and creatives. But smart marketers take it one step further, ensuring that communications channels, from text and messaging to video and social, are also aligned with audience preferences. It’s a complicated game of not only matching the right messages to the right customers, on the right channels, at the right time but coordinating these efforts holistically. In episode #423, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Kyle Riordan, senior product marketing manager at global business cloud communications provider Vonage. Drawing from his expertise in helping businesses reinvent their customer experiences using API platforms, Kyle shares vital insights on how even marketers on a tight budget can rise to the omnichannel challenge. He also provides actionable advice you can follow to place personalization and customer preferences at the center of your UX strategy. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

A surge in online transactions and unprecedented demand for contactless payments are combining in the age of Covid-19, turning up the pressure on merchants and retailers all over the world to be digital-first and customer-centric. For payment technology vendors, the enablers in this ecosystem, the winning approach pairs technology to address clients’ specific pain points with educational and empathetic messaging to improve outcomes. In episode #421, part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Noopur Chaturvedi, country head of small and medium businesses at Pay U India, a leading provider of digital payment services. Drawing from her wealth of experience in financial services and technology, Noopur shares cutting-edge tactics from Pay U’s approach to B2B marketing and walks us through the 3Cs that ensure success. Listen in for insights on anticipating customer needs, tailoring the right campaigns to the right market segments, and staying adaptive in a changing world. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Mindfulness apps have exploded during the pandemic as people everywhere seek self-care during times of isolation and anxiety. Leveraging that momentum means constantly re-engaging users with experiences and marketing campaigns tailored to their sensibilities. This week’s interview presents a case study in both. In episode #420, our host Peggy Anne Salz catches up with Marta Fogel, head of performance marketing at 7Mind, a meditation app that aims to help users transform their minds and find calm amid the stress of daily life. A Mobile Hero recognized for her ability to scale and retain users, Marta has helped catalyze exponential growth at 7Mind with a mix of classic ingenuity and cutting-edge marketing techniques. Listen in for Marta’s expert insights on building an in-house analytics stack, optimizing campaigns against data-informed customer journeys, and working across various functions and departments to achieve powerful results. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Confined to their homes, consumers are spending more time (and more money) in mobile games than ever before. But the attraction isn’t simply a fun diversion; players crave interaction and social connection. This dynamic opens massive opportunities for fantasy sports and games, especially those that can inspire fans to get involved even when their favorite teams aren’t playing. But it’s an effort that requires creative communications and smart segmentation. We get lessons in both in episode #419. As part of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Jonathan Lin, co-founder and head of product and strategy at Statement Games, a free gaming platform that puts a unique twist on fantasy sports. As the steward of a growing business in the competitive categories of sports and online gaming, Jonathan has no shortage of valuable insights on the ways platforms can leverage the totality of their capabilities to keep users’ attention and incentivize engagement. Listen in to learn about the ways Statement Games keeps things relevant and converts lessons drawn from data into the right messaging, at the right time, to increase frequency and retain users. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

In the crowded, noisy, and increasingly automated world of mobile advertising, high-quality creative is more vital than ever. But breaking through the noise and differentiating one’s message is no simple task. It requires relentless experimentation, healthy collaboration, and constant monitoring to evaluate what’s resonating with users. In episode #418, our host, Peggy Anne Salz, catches up with Janice Gao, Manager of Growth at Big Fish Games. A Mobile Hero, Janice specializes in user acquisition for Big Fish’s extensive portfolio of popular desktop and mobile games, such as Cooking Craze, Fairway Solitaire, and EverMerge. Listen in for expert tips on fusing elegant design and critical thinking with data-driven insights, leveraging teamwork while operating remotely, and creating memorable consumer experiences that drive meaningful results. Come for the marketing insights, stay for Janice’s delicious iced cappuccino recipe. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

In 2021 try new approaches and experiment to get the best results. Liftoff Mobile Heroes, marketers recognized for the marketing expertise and accomplishments, lift the lid on ways you can unlock growth in a challenging market. MobileGroove's Peggy Anne Salz talks with Kate Palmer, Director of Growth at Stash, personal finance and investing app helping more than 4.5 million Americans save, bank, and invest. Kate names the channels, other than Facebook, Apple, and Google, that offer pockets of profit and a captive audience. If you're facing smaller budgets in 2021, you can still have a big impact. Oliver Wang, Senior Growth Manager at Elevate Labs, a company on a mission to improve people's minds, shares some tips to help small teams and startups do more with less. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Effective marketing and messaging demand a personal touch–but during a pandemic, it's table stakes. However, showing empathy at scale requires marketers to strike a balance between automation and customization. Personal insurance shopper Jerry.ai has cracked the code, delivering "individualized" communications catering to nearly 30 different–and fiercely personal–customer journeys. In this episode of our bi-weekly series Reimagine Growth our host Peggy Anne Salz catches up with John Spottiswood, Chief Operating Officer at Jerry.ai, a free, automated agent who takes the pain and expense out of car and homeownership. John shares the strategy that allowed his company to achieve a 20% bump in conversions. He also talks about changes he has observed and best practices for marketing in the COVID-19 era.

We continue our 2020 highlights show with a look at a new approach that provides marketers true visibility into how customers progress through defined stages. It's all about knowing when and how to make the right adjustments in real-time to deliver a great experience and drive revenues. Sunil Thomas, co-founder and CEO of CleverTap, talks about new ways marketers can develop emotive messaging. Sunil also explores the techniques marketers should use to map their user base to define lifecycle stages and move the needle on engagement strategies. Finally, he walks us through the Lifecycle Optimizer, a new tool that gives marketers a bigger picture of how different engagements influence users and ultimately increase retention. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Today's consumers invest in brands that align with their personal values. But they are also inspired by marketers who are passionate about the brand and show their enthusiasm on social media and via creative campaigns infused with humanity and humor. In episode #414, our host talks with Sertaç Taşdelen, co-founder of Faladdin, an AI-powered fortune-telling app that counts well over 25 million users globally and going strong. Sertaç shares his journey from his start at Ernst & Young Business Advisory in Dubai and Singapore practices to his professional and personal successes as an entrepreneur, digital nomad, photographer, DJ, and model. He shares how he has literally become the face of his brand and how that approach has allowed his app to grow its audience and appeal. It's a fun and frank exchange – providing you a blueprint you can follow to be "real" and really outstanding in 2021 and beyond. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

The streaming revolution has driven a shift in viewer behavior as more consumers flock to streaming apps for programming to brighten dreary days in lockdown. But SonyLIV, the video-on-demand service owned by Sony Pictures Networks India, which is also available in the U.S. via Sling, is not just seeing usage numbers explode. The company uses a smart approach to data and segmentation enabled by CleverTap to stop churn before it starts, increasing engagement in this at-risk segment by over 70%. Users don't just re-engage with the app; they spend nearly double the time in-app. In episode #415 of our bi-weekly series Reimagine Growth, our host Peggy Anne Salz talks with Manish Dhanwani, Senior Marketing Manager at SonyLIV. Manish shares how his company buckets users into six segmentation according to how recently and frequently they engage with the app. He also shares how SonyLIV combines streaming and gaming to let users be characters in shows and part of the stories they love. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Viral marketing is about inspiring consumers to spread the word about your content and campaigns. It starts with a great idea that elicits an emotional response in people. But it also needs to have a powerful message (supported by personalized messaging) that triggers people to want to share, almost without thinking about doing so. In episode #413 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Gaurav Gupta (GG), Head of Omnichannel & Martech Platforms at Circles.Life, a young, innovative telco headquartered in Singapore with a mission to re-imagine how mobile services are built and delivered with the customer at the center of the experience. GG discusses his approach to viral marketing and walks through some entertaining examples (including a campaign to give the finger to 2020 and market rivals). He also explains how fine-tuning messaging and segmentation has allowed Circles to create and customize journeys to suit key segments and re-target customers. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

In episode #412, you'll learn why you have to fail to succeed in mobile marketing. It's a hard-hitting and human discussion around the challenges and opportunities marketers face and the traits they should cultivate to succeed when our host Peggy Anne Salz catches up with Jayne Peressini, Senior Director, Mobile Marketing & Growth at Electronic Arts (EA). EA, the second-largest gaming company in the Americas and Europe, is best known for some of the world's most beloved game franchises, including EA SPORTS FIFA, Battlefield, Apex Legends, The Sims, and Madden NFL. Jayne, a Mobile Hero recognized for her accomplishments, inspires us with personal stories and professional advice to cope with failure and provides a blueprint we can follow to set ourselves (and our teams) up for success. She also delves into her recent blog to reveal how marketers can develop "killer cross-sell and up-sell strategies." Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Consumers are turning to finance apps at record levels. But to rise above the noise, marketers need to deliver more customized messaging. More importantly, marketers need a framework to gauge interest and impact, pinpointing the channels and frequency that drive results. In episode #411 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Ankit Banga, Head of Marketing at Indiabulls Housing Finance, one of the leading home finance companies in India. Ankit explains his “frequency of four” formula for driving a “10-12%” increase in engagement rates. He also discusses how his company activates and motivates audiences with unique offerings like personal loans within three minutes and shares plans for a subscription healthcare service to help customers in these difficult times. Finally, he walks us through the new app and a gamification approach that offers customers the chance to play games in-app and convert reward points to cash. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Getting product, marketing and analytics teams to work together harmoniously can be difficult. Even though they are all focused on delivering a fantastic app experience, and keeping a lid on churn, the motivation and process for getting there can be distinct for each group. Analytics looks at the data and product teams often dream big. So, how does today’s marketer encourage a more collaborative relationship between team members? In episode #410, our host Peggy Anne Salz catches up with Amos Adler, Director of UA, SciPlay, a leading developer and publisher of social casino games on mobile and web platforms. Amos, a Mobile Hero recognized for his accomplishments, provides top tips you can follow to rally team members around common goals. He also shares his pick of productivity tools and makes an inspiring case for good old Excel. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Consumer appetite for food ordering apps is getting a massive boost from new habits and the rising requirement of customers who refrain from stepping out of their self-isolation for home delivery. Research firm eMarketer reports food delivery apps are seeing the highest year-over-year growth ever. But the digital boom also provides marketers valuable insights into customer preference, information they can use to inform new segmentation strategies and power growth. In episode #409 of our bi-weekly series Reimagine Growth sponsored by CleverTap, we get actionable advice on ways to achieve both. Our host Peggy Anne Salz talks with Ameet Phadke, AVP- Growth Marketing at Rebel Foods, a food delivery platform that provides delivery services at your doorstep. Ameet talks about his blueprint to increase delivery efficiency by 2x and his vision for ways marketers can enhance the meal experience to keep customers coming back for more. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

VSCO, the social media network and photo/video editing app, has been picking up steam thanks to new features and a sharp focus on Gen Z casual creators. But the artsy app (and Instagram rival) doesn’t just unlock self-expression among users. It charges users a subscription to save and publish their finished videos, a business model that gets a boost with the Text, a new tool for members that lets creators add text to images and videos. In episode #408, our host Peggy Anne Salz catches up with Noa Gutterman, VSCO Marketing Team Lead, to discuss how the company drives customer connection. Noa, a Mobile Hero recognized for her accomplishments, also shares her top tips for acquiring Gen Z users and shortcuts to ensure they commit to a subscription. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Audience segmentation is never static. But if your app caters to a community of tech-savvy users and Gen Z users, then it’s not enough to evolve messaging. You need to infuse all communication with authenticity and a deep appreciation of what matters to each user most. Stardust, a social app for entertainment fans, is doing this and more. In episode #407 of our bi-weekly series Reimagine Growth sponsored by CleverTap, Stardust COO Ashley Fauset shares how she has cemented a strong sense of community by aligning push messages with how users interact with the app (and their fellow fans). She also talks about the role of recommendations, the importance of granular segmentation, and why merely segmenting Star Wars fans as “Star Wars Fans” is not a smart move. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

From casual meetups with your key customers and prospects to in-depth webinars to share knowledge and best practice, in-person events are on hold - perhaps indefinitely. But your marketing strategy can’t wait. This is the time to reignite efforts and reimagine virtual events to drive real customer connection. How do you produce and promote a standout virtual event? What are the tools and techniques you need in your marketing toolkit? In episode #406, our host Peggy Anne Salz catches up with Michelle Manafy, co-author of the new book Standout Virtual Events: How to Create an Experience That Your Audience Will Love. Michelle, who is also Editorial Director of Digital Content Next (DCN), draws from her long track record producing content and events for the only trade organization dedicated to serving the unique and diverse needs of high-quality digital media companies. She drills down into the key questions any speaker or organization needs to ask before planning a virtual event. She also lifts the lid on the platforms, pricing and tech you need to know to make the right choices for your brand.



Editor’s note: Michelle is a regular contributor to Inc.com, and you can read her summary of the book and key takeaways in her latest article here. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

A well-designed core loop encourages players to stick with the game past the initial early few seconds. But a well-thought engagement loop that harnesses social elements and engaging (and individualized) user journeys keeps them coming back. In episode #405 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Vikas Vardhan Soni, Head of Product, Gaming Business at Head Digital Works, a technology and gaming group that made the trek from garage startup to growth-stage company. Vikas talks about the pandemic's impact on gaming behavior and smart workarounds, such as improved onboarding and player upskilling, he is using to increase retention by as much as 30-35% month-on-month. We also discuss how social elements and innovations, such as allowing players to invite and play with their friends, pave the way for Head Digital Works to chalk up impressive wins. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Jeff Bezos famously said, "If you can't feed a team with two pizzas, it's too large." It's a good reason to think the notion that big teams are synonymous with big wins. In fact, research shows smaller teams – specifically startups – are more likely than large organizations to drive disruption and impressive growth. In episode #404, our host Peggy Anne Salz catches up with Oliver Wang, Senior Growth Manager at Elevate Labs, a company on a mission to improve people's minds. They discuss ways small teams can unlock their potential and achieve high performance. Oliver – a Mobile Hero recognized for his accomplishments and the 100th Mobile Hero to receive this accolade – shares tips to help small teams do more with less and negotiate more effectively with ad network partners. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Let’s face it. IDFA deprecation will have devastating consequences for marketers. They will no longer be able to attribute post-install activity, including revenue, directly to a campaign or publisher app. And that means marketers will be in the dark and unable to evaluate important metrics, including retention, DAUs, LTV and ROAS at the campaign or publisher app levels. Or will they? Not if they harness a “top-down” solution that algorithmically attributes post-install activity to campaigns. In episode #403, our host Peggy Anne Salz talks with Brian Krebs, CEO at MetricWorks, a rising company focused on helping mobile marketers with measurement, LTV prediction, and user acquisition automation. Brian – who has spent the last eight years building disruptive solutions for growth teams that leverage automation, machine learning, and data science –

shares his focus on delivering a new future-proof mobile measurement solution for the post-IDFA era. He also highlights the positives of the IDFA change that Apple has postponed until early next year and explains why marketers must use the extra time to stress-test data and models to prepare for the worst. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Mobile gaming apps are experiencing their biggest year yet, with revenues slated to surpass a cool $100 billion, according to the latest data from app store intelligence provider App Annie and global research firm IDC. But 2020 could also produce the biggest headaches for gaming app marketers, increasingly under pressure to find new ways to drive results. This is where marketing automation can help marketers make money and save time – an irresistible combination that adds up to competitive advantage. In episode #402, Peggy Anne Salz talks about automation shortcuts and solutions with Scott Palmer, Director of Marketing for Jam City’s user acquisition team. Scott, who led growth efforts on mega-hit games, including Cookie Jam, Harry Potter: Hogwarts Mystery, and Panda PopScott, reveals the three things marketers can automate right now, including a cool workaround to help marketers manage tracking links. Drawing from his accomplishments, which have earned him the title Mobile Hero, Scott also shares top tips you can follow to get buy-in from c-level on your own automation strategies. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Disney+ Hotstar, with its unparalleled mix of high-quality local and global content, continues to enthrall viewers. Millions are mesmerized by shows and movies from Disney, Pixar, Marvel and Star Wars, and Disney+ original programming such as films, series and documentaries. But how do you turn frequent viewers into loyal subscribers? In episode #401 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Shobhit Singhal, Disney+ Hotstar Associate Director of Product. Shobhit discusses how a smart approach to segmentation and data-informed personalization efforts combine to create “Growth Loops.” He also shares how using audience insights allowed the company to introduce viewers of high-octane sports to other content and grow subscriber numbers.



And take advantage of the opportunity to learn how top leaders in Google, Branch, CleverTap, and GrowthX are reimagining acquisition, engagement, and retention. Unlike any other webinar series, CleverTap’s brand new growth series of webinars walks you through every growth stage. A bonus: insider tips to help you optimize Google App Campaigns. It’s all happening on September 22, 23 and 24 – and you can register here. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

It’s a double-dose of actionable advice as we mark episode #400 of the series with a double-bill of accomplished marketers who share the short cuts they follow to drive impressive results. Our host Peggy Anne Salz catches up with Kate Varadinova, Head of Mobile Media Buying at IQ Option, an online trading platform allowing customers to trade in different instruments, including Forex, cryptocurrencies and options. Kate, a Mobile Hero recognized for her accomplishments, shares smart advice to help you design a post-install events map suitable for your product and sure to save your money on user acquisition. (She cut her costs by half and shares how you can do the same.) After the break, Fouad Saeidi, Founder & CEO of App Growth Network, a full-service app product marketing agency focused on optimization throughout the funnel from acquisition to retention, shares his insights around approaches that incentivize and monetize audience attention. Find out why rewarded advertising is the future of games monetization. And learn about adjoe, a company creating a virtuous circle for advertisers and publishers with an ad unit called Playtime that rewards players for the time they spend playing games, rather than just watching videos. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Internet-addicted populations of Millennials and Gen Z shoppers are poised to engage in "digitally influenced" content and purchases (through interactions with social networks and influencers) worth a whopping $4 trillion by 2022. It's a huge market opportunity, but tapping this potential will require companies to rewrite the marketing playbook to emphasize the "aha" moments that keep audiences everywhere hooked. In episode #399 of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Roland Ros, the founder of Kumu. This livestreaming app counts a community of more than 5 million GenZ and Millennial Filipinos spread across more than 50 countries. Roland discusses the pivotal importance of trusted conversations and the tools marketers can use to achieve "authentic connection." He also shares how he relies on CleverTap to track behaviors, patterns and architect a customer journey to make each member feel like an individual. The approach has allowed Kumu to reach "month four retention rates in the 40% range. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Effective marketing is the outcome when marketers have a deep understanding of their audiences and the data to deliver campaigns that entice audiences and deliver value. But optimal outcomes result when marketers unlock the power and potential at the intersection of marketing, data and ad tech to reach scale and optimize impact. How can marketers move beyond the basics to become more perfect performance marketers? Our host Peggy Anne Salz catches up with AJ (Alexander) Wang, Mobile App User Acquisitions, Performance Marketing at GCash, the leading mobile wallet platform in the Philippines. AJ, a Mobile Hero recognized for his marketing accomplishments, shares how marketers can harness ad tech to excel in their efforts and optimize campaigns. He also draws from his experience at GCash, which is experiencing exponential growth, to highlight best practices fintech app marketers can follow to inspire audience confidence and gain user trust. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Lockdown restrictions are driving live streaming commerce, a convergence of information, entertainment, and retail that is fast becoming the favorite ways for GenZs and Millennials to shop. But smart companies don’t drive on-off purchases. They harness passionate micro-influencers, fun hosts, and deep personalization to drive connections, foster community, and boost longer-term retention rates. In episode #397, our host Peggy Anne Salz talks with Sachin Bhatia, CEO, and co-founder of Bulbul, a video and live streaming-led commerce platform that helps online shoppers in India discover new products. As part of our bi-weekly series Reimagine Growth sponsored by CleverTap, Sachin discusses the best practices and bright ideas that have allowed his company to raise a total of $15 million over 3 rounds of funding. He also details the segmentation strategy marketers everywhere can adapt to reach shoppers with relevant notifications and explains how his approach “increased traffic from the notifications by 3x.”  Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Did you ever want to follow your dreams and get paid for it? It’s what can happen when you channel your passion for playing games (and your deep understanding of what makes players tick) into architecting models that attract and engage the best performing audiences. Our host Peggy Anne Salz catches up with Matthiew (Matt) Choi, Performance Marketing Manager at mobile games studio PocketGems, to discuss the spark that fuelled his marketing career. Matt, a Mobile Hero recognized for his accomplishments, discusses the traits and talents that both games players and marketers must cultivate to reach high and win big. He also shares tips to stay on top of the data and ahead of the competition. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Without a doubt, women are a huge and untapped audience, a segment of the global population that will hold almost one-third of total private wealth by the end of the year. Brands and businesses that fail to connect with women are leaving money on the table. And organizations that empower women to communicate with each other create value (and opportunities) for everyone. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Sairee Chahal, Founder & CEO of SHEROES, the largest women-only social platform accessible via Sheroes.com and the SHEROES app. The network, built on core values of safety, trust, empathy, counts 21 million members worldwide. It's a total growing daily, driven by its founder's vision and effective use of engagement marketing. Sairee, a recipient of awards, including the Editor's choice for L'Oreal, Femina Women's Award and Business Today and the Most Powerful Women in Indian Business, shares her strategy for involving brands in the conversation. She also talks about SHEROES' mission to help women up the ladder with employment opportunities that allow a positive work-life balance. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Let’s face it. The high cost of acquiring new customers has made engaging and retaining customers crucial for mobile strategy. The focus is on the user experience. The pressure is on marketers to understand the customer journey and map the sequences of actions and interactions that will turn app installs into loyal users. Why is it a must to think more holistically about your users? And how do you leverage this approach to construct an app install flow? In episode #394, our host Peggy Anne Salz talks with Annica Lin, Director of Performance Marketing and CRM Finance at Thimble, a leading on-demand insurance service provider. Annica, a Mobile Hero recognized for her accomplishments, draws from her impressive track record in marketing and running marathons, to talk about the skillset and mindset marketers need to achieve high performance. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Email marketing broke on the scene four decades ago. Still, it continues to break records reaching the biggest audience (3 billion and counting) with the biggest impact (up to 40x more effective than social media). Marketers at BigShyft, a premium career platform for top professionals, are getting even more mileage out of email marketing, using analytics, automation and deep insights to create customized campaigns that address niche audiences with massive results. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Deepro Ganguly, BigShyft’s Head of Marketing, BigShyft, to learn how he used email marketing to achieve a string of impressive results – including a 40% increase in retention and stellar growth for the service that launched in India just two months ago. Deepro also shares the tools and techniques he uses to map and track the user journey, and consistently deliver genuinely helpful marketing that strikes a chord and drives conversions. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Will your business survive the elimination of the IDFA? Advertising without Apple’s proprietary advertising identifier for iOS devices will be a challenge, particularly to those businesses that are wholly reliant on user-level data and attribution´. But there are workarounds. In episode #392, our host Peggy Anne Salz talks with Shamanth Rao, veteran growth marketer and CEO of RocketShip HQ, a full-service mobile user acquisition agency helping fast-growing apps grow faster. Game-changer or apocalypse? Shamanth weighs in on the impact and highlights some smart workarounds. His advice: find creative ways to incentivize users to register accounts using their email addresses and harness those identifiers for retargeting and lookalike lists. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Until now, marketing has been focused on executing campaigns and collecting data to determine how effective efforts have been. The ability to understand customers' actions and, based on these insights, influence them to move from one stage to the next of the customer lifecycle has been a blindspot. It’s a disconnect CleverTap is addressing with an approach that provides marketers "true" visibility into how customers progress through defined stages, empowering marketers to make the right adjustments In real-time to deliver a great experience and drive revenues. Sunil Thomas, co-founder and CEO of CleverTap is back for an encore performance with our host Peggy Anne Salz. They talk about new ways marketers can develop emotive messaging, and explore the techniques marketers should use to map their user base to define lifecycle stages and move the needle on engagement strategies. Sunil also walks us through the Lifecycle Optimizer, a new tool that gives marketers a bigger picture of how different engagements influence users and ultimately increase retention. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

User-generated content is real content from real people who care enough about your brand to show it. It’s more than self-expression; it’s a valuable asset smart marketers can harness to increase brand awareness, influence decisions, inspire conversions, and consequently drive sales. Our host Peggy Anne Salz catches up with Jade Worobec, Head of Performance Marketing at The Meet Group, a leading provider of interactive dating solutions, to talk about the business value of authenticity and why user-gen content has so much impact. Jade, a Mobile Hero recognized for her accomplishments, shares how she uses appreciation and attention (even swag) to inspire ordinary customers and users to contribute extraordinary content. She also talks about usage rights, brand guidelines, and what marketers can use to make sure their user-gen content cuts through the noise. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

The COVID-19 pandemic may have elevated digital sales, but it also exposed severe cracks in retailing supply chains globally. The winners are companies that are quick to change demand forecasting models, improve visibility into their supplier base or simply pivot. It’s a mammoth task and one that Medlife, India’s largest e-health platform offering services that enable home delivery of medicines and lab diagnostics and equip consumers to book doctor consultations in-how and online, tackled head-on. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Meera Iyer, Medlife CMO, who shares her smart strategy for optimal order fulfillment and customer satisfaction in challenging times. Meera recalls how her company worked with suppliers to ensure the uninterrupted movement of medicine and supplies and the role of audience segmentation and personalized messaging in shaping customer demand. She also discussed the marketing benefits, which include a boost in conversion rates and, more importantly, brand trust. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Facebook and Google should be part of any marketing strategy. Still, diversification and looking to other channels for scale and deeper insights is a smart move marketers should consider–particularly marketers who need significant results on a small budget. So, how do marketers move out of their comfort zone and into the winner’s circle? Our host Peggy Anne Salz gets surprising answers from Kate Palmer, Director of Growth at Stash, a personal finance and investing app helping more than 4.5 million Americans save, bank, and invest. Kate, a Mobile Hero recognized for her accomplishments, names the channels that offer opportunities. She also draws from her own experience to provide valuable guidance for marketers seeking ways to stay motivated and advance their careers in challenging times. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Whether people are preparing for school, higher education, or a new career, the sudden shift away from the classroom in the era of Covid-19 has caused a significant surge in the adoption of learning and education apps. But it’s not just app usage that is on the rise. Research shows students retain information longer. The outcome is a positive growth loop of higher use and higher education, fueled by a deep understanding of where app users are in their learning journey. In this episode of our bi-weekly series Reimagine Growth sponsored by CleverTap, our host Peggy Anne Salz talks with Ankit Gautam, Associate Vice President of Marketing at Grade Up, India’s largest exam preparation platform. In a show chock-full of advice for app marketers in every country and every vertical, Ankit shares the approaches that have allowed Grade Up to rocket app use and the messaging practices that keep users paying and coming back for more Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

What motivates players to download a game and continue playing it? The answer lies in game mechanics and marketing that leverage behavioral psychology principles to help users realize their goals and their innate desire to connect with others. Our host Peggy Anne Salz catches up with Paula Neves, a Product Manager at Square Enix, who describes herself as a “gamer turned psychologist turned marketer” working in mobile free-to-play games. They take a tour of the models and frameworks that marketers need to know to match the app experience they offer and the audience they want to attract. Paula, a Mobile Hero recognized for her accomplishments, weighs in on how we are hardwired to love gameplay that keeps us on our toes and shares how marketers can design loops and flows that deliver fun and drive revenues. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Self-isolation is causing stress, creating big problems for relationships, and huge opportunities for apps that help people improve their relationships. LifeCouple, a relationship empowerment platform, combines a compelling product (a "democratized therapy solution") and individualized marketing to help couples address, monitor, and improve their relationships. Through gamification, attractive incentives, and built-in "track-ability" indexes, LifeCouple doesn't just empower people—it powers impressive conversion rates and fuels lasting loyalty. In this episode of our bi-weekly series Reimagine Growth, sponsored by CleverTap, host Peggy Anne Salz talks with Sean Rones, the serial entrepreneur, and inventor who founded LifeCouple. They discuss the "app journeys" he has architected and the tech stack he relies on to deliver meaningful content and drive deep customer connection. Sean, whose determination puts him in the same league with Richard Branson and Steve Jobs, shares the shortcuts marketers can use to make messaging emotive and effective. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Shopping apps are soaring in popularity, but the influx of organics may be too much of a good thing. The opportunity: Costs and conversions are in a rare balance, with install-to-purchase rates rising through the roof. The challenge: Marketers need to make tough choices about the new users they should retarget and retain, and the ones they should let lapse. To help marketers make the right call, our host Peggy Anne Salz catches up with Scott Kepnach, Head of Growth Marketing Partnerships at Rappi, mega high growth, consumer tech startup positioning to be the everything store of Latin America. Scott, a Mobile Hero recognized for his accomplishments, weighs in on what marketers need to monitor and measure to turn browsers into buyers. He also draws from his personal journey ‒ across cities, continents, and careers ‒ to share how marketers can unlock talent and unleash powerful performance marketing. Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy