Pin To Top

Firing people is one of the most stressful and time-consuming activities that you as a business owner will do. It's inevitable. Whether you're just starting your business now or you have a human resource officer, you still need to know the ropes - the do's and don'ts - so that you get used to firing people from a totally different perspective.

I was expecting great entrepreneur lessons from "The Founder". Prior to watching the movie, I had never researched anything about Ray Kroc. After watching, one word resonated with me: moral compass.

Watch The Founder on Netflix.

The feel of a book in your hands and the smell of each page - just priceless.

This year, I have been picking one book after another, either from the physical book store shelf or via add to cart. To my surprise, I am finishing one book every weekend! (This rarely happened previously.)

Here's my 2022 Book List so far.

Here are 3 marketing lessons to learn from this 2022 Philippine Presidential Election.

Exercise your rights.

Vote wisely and be intentional in selecting your candidates.

Just because someone else's timeline is further along, doesn't mean you are behind. Check your heart and your intention.

It was a long post worth reading and sharing.

Karla Singson (one of our Pin To Top guests) shared a Facebook post about the difference between being worth $10m+ and $1B+. It's another reason for you to go back to your deepest desire on why you want to become an entrepreneur.

2021 was the year Marvel released their Marvel Cinematic (or Television?) Universe shows via Disney Plus. As a Marvel geek, I watched all of them.

Taking a break from a business point of view to tell you how they ranked on my geek list. (Hey, business owners need a break.)

Truth hurts, really. Even so, we need to hear it.

I chanced upon Mike Samuels' Facebook post on 10 harsh truths about running a business. Go check for yourself if they are true.

Mike Samuels is an awesome copywriter I have followed for years.

You may now switch your Facebook personal account into a professional profile! If you're not the type who wants to have a separate Facebook Page to promote your personal brand, this is good news! (Hello, content creators!)

Will you do the switch?

References:

Mari Smith's announcement

Facebook News for content creators

Just when everyone thought Dan Kennedy, the direct response marketing legend, was dead, he "resurrected" to give me and others a chance to learn from him again.

Russell Brunson of ClickFunnels bought Magnetic Marketing last year. I was one of those who raised my hand to subscribe to the monthly No B.S. and Behind the Scenes newsletters.

Here's the story of how it happened.

Click here for the most incredible free gift ever.

Are you guilty of leaving holidays in your marketing (including the "I Broke Up With My Ex Day" day?).

You are not only leaving an opportunity to engage with your customers on Facebook (and other social media platforms). You could also be throwing moolah on the table.

Here's why you shouldn't skip holidays when marketing your business.

Click here for your holiday references:

Days of the Year

Payoneer's 2022 E-Commerce Calendar

Elections are always exciting anywhere in the world. But I guess nothing beats the Philippine Elections.

With the pandemic restrictions and new variant threats, there is no better way for national and local candidates but to present their plans via social media - whether it's Facebook, Instagram, Twitter, YouTube, or TikTok. That is, if they know and understand the rules.

Philippines' Commission on Elections always issues rules to implement the Fair Election Act (Republic Act No. 9006). The latest rules are contained in Comelec Resolution No. 10730 - which I painstakingly read to find out how political marketers can use social media for this year's campaign period.

References:

Philippine Daily Inquirer

Comelec Resolution No. 10730

To Meta and Beyond! I hope it's as easy as saying it. Honestly, metaverse is still hard to understand because we haven't even touched its surface.

I did my best to explain metaverse in the simplest way possible. Of course, at the end of the day, you decide if you want your business to have a place in metaverse.

References:

https://www.socialmediaexaminer.com/the-metaverse-what-marketers-need-to-do-to-prepare/

Here's what working on Facebook Marketing and Facebook ads for 2022.

References:

https://www.socialmediaexaminer.com/facebook-ad-targeting-ideas-for-2022-and-beyond/

https://www.socialmediaexaminer.com/upgrade-your-facebook-marketing-strategy-for-2022/

The first weeks of 2022 dealt me with blows. Plus honestly, with all the work, recording the show has been a challenge, that's why this is the first episode for 2022. Here's what up at Pin To Top Podcast.

As we enter the new year, may you rise above your fear and live in freedom. After all, you're an entrepreneur.

Just when I thought I'm done learning business and marketing lessons in death, it turns out I am just getting started.

My website is back! I couldn't thank enough the people who helped me bring it back.

You know you're "top of mind" when someone having a spa day will get up and gets her phone to message you, without a care about the freshly placed cucumbers falling from her eyes.

That's how I got my Division Head position at Copy Geeks.

I'm sharing the cucumber story in this episode.

Karla Singson's podcast interview:

Episode 78

Episode 79

To learn more about Scalewind, click here: https://www.scalewind.com/

To learn more about Copy Geeks, click here: https://copygeeks.com/

Is your digital marketing set up for failure? You better take a step back and see your digital marketing efforts from a bird's eye view.

Follow Daniel Murray on LinkedIn.

Would you do things better in the new normal? Do you even imagine life post-pandemic? Let's talk about it in this episode.

Check Sta. Maria Goretti Parish here.

I am no tequila drinker. But knowing which social media platform you should choose for your business with the use of tequila is a good fun guide.

Plus: is there ONE Social Media Manager to rule them all?

References:

Social Media Explained

One Social Media Manager to rule them all

After a few months of listening inside Clubhouse Rooms, I left the room. I share in this episode the reasons why.

What's a good horror story? Getting your website hacked.

Yes, my website was hacked via a malware attack.

Actually, my website was attacked TWICE in 2021.

I was surprised with my own "chill" reaction as I dealt with the situation.

Plus my sweet message to the hacker from hell.

I created (and launched) a Facebook ad campaign for a client. The story of how I got to know my client's audience is like comparing two Spider-Mans I have encountered in my movie life (so far).

As I always say, going into any social media platform is a privilege, not a right.

Listen to this episode to find out (or review) Facebook ad policies so you can create Facebook advertising campaigns smoothly.

There are many Facebook advertising metrics that can overwhelm you.

For you to know if your Facebook ad is working, you need to understand Facebook ad metrics and what they mean, and the data it's giving you (especially with the iOS 14 and 15 changes).

The latest Facebook State of Small Business Report is out. While we all see recovery because of the vaccine rollout and government economic efforts globally, but challenges and even inequalities still persist.

Know the important details of the Facebook State of Small Business Report in this Pin To Top Podcast episode.

Reference: https://about.fb.com/news/2021/09/state-of-small-business-recovery/

Sheesh, as if we haven't recovered from the "Thanos"-like iOS14, Apple recently released iOS15! Aarrgh! Is this the endgame for online advertising?

The truth is, it's how you look at things. It's not how these updates can limit us; it's how good we are in providing value.

Reference: https://www.theverge.com/2021/5/2/22415824/facebook-instagram-notice-ios-apps-free-privacy-tracking

https://www.wordstream.com/blog/ws/2021/01/20/ios-14-update-facebook-ads

There are 23 ways to skin a cat...err no, Facebook I mean. Hootsuite shares how you can easily increase Facebook engagement with these 23 tips and tactics that actually work.

Which tips do you think you can apply immediately?

Reference: 23 Simple Ways to Increase Facebook Engagement

"Olympic athletes make it look easy. But the truth is, it's not."

That's what I heard from a commentator during one of the final events at the Tokyo 2020 Olympics.

Yes, it is difficult to be an Olympian, yet we all "judge" them on the biggest sporting stage in the world. We don't understand their journey to get to the Olympics.

So what can these god-like humans teach us as leaders in our business? Here are some of the lessons, taken from a LinkedIn News Poll.

There are business and marketing lessons in death, if you are fully aware of them.

My father recently passed away. Even so, my marketing instincts never slept. I listed the lessons for entrepreneurs and experts to learn from - because as long as we are alive, we are breathing marketing.

A short tribute for my father is also included in this episode because he was a part of this show.

Sorry if I kept on interchanging "business" and "marketing" in the lessons that I shared in this episode!

Ginger Arboleda have answers about business. Maybe you think everything she touches is gold.

I thought of asking Ginger what she thinks if someone says she is a serial entrepreneur - plus how she leverages social media to help her with her business.

Ginger also provided the right perspective when it comes to creating content, which I think, she was also able to apply in launching her business ideas seamlessly. (Zeeka Memo is a must-listen, too.)

Listen to the second part of our interview with blogger, vlogger, Manila Workshops Director, and COO of Taxumo Ginger Arboleda.

Learn more from Ginger Arboleda at https://mommyginger.com/

Check out how you can pay your taxes easily through https://www.taxumo.com/

Ginger Arboleda is synonymous with blogging, vlogging, workshops, and now, paying taxes easily.

But before all these titles, Ginger must have started from the beginning too, right? So I asked her how she found her way to entrepreneurship, what inspired her to create a business, and the stories behind Manila Workshops and Taxumo.

Listen as this super mom and entrepreneur answers your business-related questions.

Learn more from Ginger Arboleda at https://mommyginger.com/

Check out how you can pay your taxes easily through https://www.taxumo.com/

Did you know that you can create ads directly from your Facebook Page?

If it's your first-time to create Facebook ads for your business, creating Facebook ads directly from your Facebook Page takes out the stress and confusion.

This episode will help you where to locate the feature and how you can use it.

Entrepreneurs and Experts: How much should you spend on Facebook ads budget?

You may have searched the answer to this question and found out that there are many answers. Let's break them down so you can finally decide how much you should spend on your Facebook ads budget.

Reference: How Much Should You Spend on Facebook Ads? Budgeting Steps : Social Media Examiner

There’s always power in three.

The TV show “Charmed”, three sisters always combine their powers against evil.

In basketball, the Bulls’ triangle offense is legendary.

In Hollywood, when you can sing, dance, and act, and you’re earning from each skill (J to the Lo, hello!), you’re a triple threat.

Did you know that Facebook also has its perfect three in advertising? They are called Campaigns, Ad Set, and Ads.

You’ll learn more about this Facebook ad basic in this episode.

"Email is still under utilized."

This is what Digital Solopreneur and Email Storyteller Allan Ngo told me in our Pin To Top episode interview.

This was a surprise to me. Others consider email as a dinosaur (one of the oldest tools in digital marketing), so they think that it's no longer working!

The truth is, according to Allan, email can be your unlimited ads.

Time to change the way you look at email. Listen and learn about email storytelling from Allan Ngo.

Your Top Resources:

https://digitalsolopreneur.com/emp | Email Marketing Philippines Facebook Group

https://digitalsolopreneur.com/quiz | Quiz Funnel

In Pin To Top's 100th EPISODE (Yyyaaasss!!!), I sat down with Email Storyteller Allan Ngo to talk about emails.

You might say, "This is weird! You talk about Facebook marketing on the show. Why invite an email storyteller?"

That's because in the circle of life, err, circle of marketing, you need to understand that social media (like Facebook), is a party. Who do you look for in a party? A familiar face.

Once you see that friend, the noise is out. You talk to him or her for hours. You probably even get out of the party to get somewhere quieter to, guess what, catch up more. This is email storytelling.

Listen and learn about email storytelling from Allan Ngo.

Your Top Resources:

https://digitalsolopreneur.com/emp | Email Marketing Philippines Facebook Group

https://digitalsolopreneur.com/quiz | Quiz Funnel

Is there good coming from Facebook boost posts? The answer is yes and no.

Confused? Then get started listening to this episode to be enlightened.

Since I am an Android user, to say that the Clubhouse Android version is heaven is an understatement.

I share in this episode what I did during my first week in Clubhouse. Hint: If you think I blabbered until I was out of breath, you got it wrong.

“Has the Filipino business owner changed his or her perspective towards business vision and attitude?”

This is one of the questions that former IdeaSpace Foundation Executive Director Diane Eustaquio answered in this episode. 

Discover also how connecting technology and agriculture, especially in her own start up company, is changing not only the lives of its beneficiaries, but also herself. 

Connect with Diane on LinkedIn.

For someone who's an expert in the ins and outs of start ups, you'd think Diane Eustaquio already knows everything about the industry.

However, this two-part interview says otherwise. The former IdeaSpace Foundation Executive Director is still one of those empowering individuals who also empower themselves by never ceasing to learn. Case in point: She started her own start up company.

Connect with Diane on LinkedIn.

The world is full of changes, and so is social media.

Here are the latest changes from Facebook that you need to know:

Facebook Analytics Tool is going away in June 2021Facebook Ads Reporting and Performance due to iOS 14

The most difficult thing about Facebook Ads is not being clear about your objective.

Learn how Facebook can help you get the right advertising objective for your business so you can get the bang for your buck.

References:

Facebook Business - Facebook Ad Objectives

AgoraPulse - Facebook Ad Objectives

We're giving you the reasons why you should use Facebook Ads for your business now.

References:

Why Advertise on Facebook?

Why You Should Advertise on Facebook Now

Facebook Ads Guide

My first encounter with Facebook ads started as a requirement for my social media manager job. I had to learn it.

In this episode, I am sharing with you my Facebook ads story - from learning from Jon Loomer to Jomar Hilario and creating my very first Facebook ad campaign.

Entrepreneurs: you’ve seen it or even created it. You know, those social media manager requirements for your business.

It’s funny that some entrepreneurs are looking for social media managers who seemed to know and have it all. Plus they are requiring social media managers to have master’s degree or at least half a decade working experience for everything digital marketing. 

Geesh, talk about looking for someone that doesn’t exist!

Listen to this episode so you could understand what not to do when looking for a social media manager for your business.

There are business owners who create products and services then launch it to the world. There are those who, before launching a product or service, does research before launching it to the world.

Which is better? Well, who knows? To me, the most important thing is that we never lose touch with our customers. 

Sheree Baylon-Brizo, Founder of Lapu-lapu City Food Market, talks about the future of their food app, Kaon Ta.

Learn more:

Lapu-lapu City Food Market

Do you love food? Would you go miles to search for it?

I knew of Lapu-lapu City Food Market Founder Sheree Baylon-Brizo from Jomar Hilario. She has used all her digital marketing skills not only for her clients but also as a homeschooling mom and a budding YouTuber.

But the pandemic pushed her to do more. It took one post of a food app launch for me to ask her what’s up. What she said wowed me, so I thought, “This is Pin To Top worthy.”

Munch this episode with your favorite food because it’s going to be exciting.

Learn more:

Lapu-lapu City Food Market

I see two kinds of people on LinkedIn: the ones who provide tons of value and those who are “buy from me” people. Which one are you?

The second-part of the Pin To Top Podcast interview with Marcus Murphy, is full-packed of LinkedIn learning.

If you have been neglecting LinkedIn for the longest time, this could be the opportunity for you to take a second look on LinkedIn and stop treating it as your “online resume.”

For a full-packed LinkedIn Learning, you may check out Marcus’ “Craft an all-star LinkedIn profile” on Digital Marketer and Linkedin Learning’s “Intro Marketing on LinkedIn."

Connect with Marcus Murphy at MoreThanACloser.

You don’t know how happy I felt when Marcus Murphy, CEO of The Five Percent and a LinkedIn Advisory Board Member, said YES to a Pin To Top Podcast interview. He’s the first person from LinkedIn that I had for the show, so I think I started it off, right?

In this first of the two-part interview, Marcus talked about leaving a dream job to start his own company (he’s Digital Marketer’s Head of Partnerships), marketing and sales, and how is his children’s beautiful playhouse. (That last one’s a MUST listen if you are a parent.)

Connect with Marcus Murphy at MoreThanACloser.

An Internet search would provide you millions of answers to the question, "When is the best time to post on Facebook Page and how many?"

I am sharing with you my best practice on posting content on Facebook Pages.

No, I am not talking about the cute trolls that Dreamworks created.

Based on a Scandinavian folklore, trolls can live with humans but are rarely helpful to us. This is still true up to this world where technology is everywhere. I even learned that there are many types of trolls!

What do you do when trolls throw a party on your Facebook Page? Listen to this episode to find out.

I'm sharing with you how I put on hold a project to learn first, care of Digital Marketer's "Buyers from Scratch" Challenge: why I took the challenge, how was the ride, and my biggest takeaways.

Plus the 2021 Social Media Trends that you should consider.

Reference: https://www.socialmediatoday.com/news/experts-predict-top-10-social-media-trends-for-2021-infographic/587695/

We are already experiencing the post-IOS 14 effects on Facebook. Is there anything coming out from Facebook that's going to help entrepreneurs and experts? Yes.

Listen to some of the latest changes on Facebook and how you can use them for your business.

References:

Michael Stelzner and Mari Smith: https://www.linkedin.com/video/live/urn:li:ugcPost:6772945186461896704/

New Facebook features:

https://www.searchenginejournal.com/facebook-pages-redesigned-5-new-features-added/391873/#close

As the COVID-19 pandemic turns one this week, how are you and your business?

How have you shifted to fit market changes? How have you shifted to fit your customers' new needs? What has your business struggled with, and what was a raging success?

Now is the perfect time to figure out what worked, what didn't, and what you'll carry into the next year.

Also, if you're looking for other podcasts to listen to, you may check out these podcasts where I talked about Facebook marketing for businesses:

The JPaul Hernandez Podcast: https://open.spotify.com/episode/6TnonWOSSflPyRRRgV8i7C

Candid Headlines The Podcast: https://open.spotify.com/episode/2g25JTWWery4QPQt3EF3JH

In my recent Facebook Marketing session for business owners, I told them the types of Facebook Pages that business owners have.

Which type does your Facebook Page fall? What can you do about it? Listen to this episode to find out more.

If want to get help on your Facebook Marketing, I am a call away! Click here to find out how you can book a call: https://annkristine.com/facebook-marketing/

Clubhouse launched in April 2020 but now has 10 million weekly active users. So far, three people have asked me if I am there. 

Can your business get leads on this emerging platform? Or what business and marketing lessons can you learn from Clubhouse?

Pin To Top is now on Vurbl: https://vurbl.com/station/1VdWkHNnlE4/

Karla Singson is a serial entrepreneur who leaves footprints in the path of business and entrepreneurship. And why not? From first and foremost being a writer and speaker, Karla has successfully ventured in events, public relations, franchising, and digital marketing.

Find out Karla’s exceptional attitude in building businesses and how you can learn from her.

What you can learn from Karla from the second part of her interview episode:

1. Where Philippine business is headed

2. Top business ideas to get started (less capital!)

3. How to get started in social media

4. On fighting overstimulation and business advice

Find out more about Karla at https://karlasingson.com/

Karla Singson is a serial entrepreneur who leaves footprints in the path of business and entrepreneurship. And why not? From first and foremost being a writer and speaker, Karla has successfully ventured in events, public relations, franchising, and digital marketing.

Find out Karla’s exceptional attitude in building businesses and how you can learn from her.

What you can learn from Karla from this episode:

1. The big mistakes that you could be doing as you start your business

2. Three things you should consider when creating a business

3. How choosing a business partner is like choosing a spouse

4. Why you as an entrepreneur should start thinking big even if your business is still in the beginning phase

Find out more about Karla at https://karlasingson.com/

Entrepreneurs and Experts, as well as Digital Marketers, talk about social media algorithms all the time. Like Facebook, every social media platform has its own algorithms. But do you really understand how algorithm works? Is Facebook algorithm something to loathe about or should you rather get to know it better like a friend?

This episode talks about what's really behind Facebook algorithm so you could understand it better as you do Facebook Marketing.

As entrepreneurs and experts, starting small is part of the business journey. As you scale your business, people will say that you are a "self-made". Do you believe in starting small and the self-made term?

How will podcasting fare in the next few years? Is podcasting the new social media? Is it the time to TALK NOW?

In the second part of this two-part series, Eloisa Almonicido and Ce Mercado of ValuePod Productions breakdown the future of podcasting.

Your trustworthy podcast partner: https://valuepodmarketing.com/

It was not long ago when podcast were unheard of. Okay, that is not true. In fact, a few individuals started doing podcasts for at least a decade!

Today, podcasts are embedded in our lives. Whether we are driving the car or working, we listen to podcasts.

Two Filipinas decided to help entrepreneurs send their message out to the world through podcasting production and management. Listen to the story of Eloisa Almonicido and Ce Mercado of ValuePod Productions in this two-part episode.

Your trustworthy podcast partner: https://valuepodmarketing.com/

Observations and lessons on Facebook Ads during the holidays - straight to your listening mode now.

Pin To Top will have a series of Facebook Advertising episodes for entrepreneurs and experts. Stay tuned to this podcast.

Kicking off 2021 with a business lesson that I learned from the Netflix series, The Crown.

As Pin To Top closes 2020 with a full year of weekly episodes, I think it’s best to have a review of what Facebook did - whether good or bad - for 2020. Would the good things be enough for Santa to give them a gift? We’ll find out.

References:

https://blog.hootsuite.com/facebook-updates-2/#January_2020_Facebook_updates

https://adespresso.com/blog/top-updates-facebook-monthly-need-know-now/

https://www.facebook.com/business/news/insights/2020-topics-and-trends-report

Are you already using Facebook ads for your business, or are you planning to advertise through Facebook in the future?

Whether your answer is Yes or No, you would need this key tool. It’s called the Facebook Pixels. 

Everything you need to know about Facebook Pixels is on this episode.

More information about Facebook Pixels are found here:

https://blog.hootsuite.com/facebook-pixel/

https://www.facebook.com/business/learn/facebook-ads-pixel

About Facebook Pixel

Create and Install Facebook Pixel

Want to have a marvellous Messenger Marketing for your business? This is the episode for you.

More information is available here: https://www.facebook.com/business/marketing/messenger

Facebook Group is a great way to create a community for your audience. Are you using the Facebook Group features to your advantage?

Do you love contests? I am sure your audience would love to get a gift from your business or brand.

You may have seen contests or promos done via Facebook Page, a third-party contest app, or businesses or brands may tell you to go to download their app to join. You can do all of these, too.

Yes, if you have seen or joined a contest on Facebook, you too, can hold a contest or promo for your business.

Here's how can you ensure a smooth running of contests or promo on Facebook.

I love learning marketing. So I focused on the marketing lessons that unfolded during the U.S. Elections.

Lesson One: Branding. I suggest you listen to Jeff J Hunter's Savage Marketer Podcast EP42.

Lesson Two: Facebook Ads. You may check Noah Kagan's video.

How about you? What marketing lessons have you learned from the US Elections?

If you do not respond to your audience on your Facebook Page, then why even have a Facebook Page in the first place?

Let’s talk about how you can improve your Facebook fan engagement.

Direct marketing is not dead, nor is physical mail.

Here are lessons from the only mail I got during the 2020 pandemic.

This episode first appeared on my Facebook Page.

Have you ever experienced having an unpublished Facebook Page or restricted Facebook ads account?

I experienced it many times. It's like a nightmare that you want to wake up from, but the problem is it's real.

Learn how you can take actions to prevent these Facebook horror stories from happening to you. Or if you are experiencing it, discover how you can solve the problem.

Your best reference: https://www.facebook.com/policies/ads/

Trending or Breaking News is shareable news. Trending or breaking news can be helpful in letting your customer stay up-to-date. It allows you to become an authority and at the same time, you can also create conversations.

Are you sure you are using them to inform your audience? Learn more how you can leverage trending or breaking news in this episode.

Did you know that you can increase social engagement with your visuals?

Tweets with images can give you 3x more engagement.  A LinkedIn post with an image can give you 98% more comments. A Facebook post with an image generates 2x more engagement.

Truth be told, images can help you make your customers stop and check your post.

In this episode, I discussed the visual ideas that will increase your social media engagement. These visuals ideas came from Marcus Ho, Brew Interactive Managing Director and Pin To Top guest. He shared the visuals ideas in Social Media Examiner. 

If you are creating content that nobody reads it then there’s no use of writing.

But how do you create content? The best way is to figure how a content goes viral.

Check out the mentioned book in this episode.

Nominate PIN TO TOP Podcast on the Business Category of IBH Media's Asia Pod Award! Nominations are open until October 20, 2020. Click here to send in your nomination.

To say that Facebook doesn't want you to leave the platform is an understatement. And you can not blame it. Facebook's ecosystem allows you to do almost everything without leaving its family of apps. 

According to Stefano Maggi, in his Medium article in 2018, "Now, the design of Instagram, WhatsApp, Messenger and Facebook itself encourage more specific types of behavior depending on which one people are using."

Let's get to know Facebook's ecosystem and how it can help your business.

Nominate PIN TO TOP Podcast on the Business Category of IBH Media's Asia Pod Award! Nominations are open until October 20, 2020. Click here to send in your nomination.

In the second part of Pin To Top Podcast’s interview with Jeff J Hunter, he shares his thoughts on getting started on becoming a thought leader.

We also checked out his TikTok video that went viral in September 2020 - and how this would affect his business.

Jeff J Hunter is known as the King of Outsourcing, a title that he did expect to have.

In this two-part episode, Jeff provides his insights on personal branding and how to do it right at this age. Jeff is a Savage Marketer who has numerous guesting on TV, radio, and podcasts (including this show!) so you better take down notes.

And did I mention that he currently has 2.5 million TikTok followers?

We're taking a break from Facebook Marketing strategies and tactics for your business to give way to a list of mentors.

Who do you follow for marketing and life lessons? I shared my list in the podcast episode.

Share your mentor's list with me! Go to https://anchor.fm/pin-to-top and click "Message".

Do you prefer posting your content daily, or would you like to schedule posts in advance? Is there a better way to do the latter?

Discover how having a social media calendar can help you plan and strategize your content. You will also learn how to create an effective social media calendar for your business.

Have you heard about an “optimized” Facebook Page? What does it mean? Do you think you know the essentials for a successful Facebook Page for your business?

I'll help you break down the essential elements of a Facebook Page so you could optimize them well.

Are your offline and online marketing strategies integrated? Or do they stand alone, or worse, are somehow pitted against each other?

Did you know that having an integrated marketing strategy helps you convey your message more effectively through multiple channels?

It’s time to talk about Social Media Integration Strategy for your business.

Are you achieving your target goals for your business on Facebook?

If your answer is No, let me clarify that it’s not Facebook’s problem. It’s yours.

Let’s talk about key performance indicators that you need to be clear about before you start with Facebook marketing.

We’re in a pandemic, but one thing’s for sure: the holidays are coming!

Yes, the Bed months are around the corner. If you are in the Philippines, you know that Jose Mari Chan’s song is just waiting to play.

Today, more than ever, businesses need efficient strategies to meet people where they are and the ability to measure if these strategies are working.

This season, ensure your business is positioned to connect with your customer, wherever they are.

Facebook has prepared a fourth-quarter holiday plan for 2020 for you, entrepreneurs and experts. I discussed the important points of the plan for you.

What are your marketing plans for the coming holidays? How will you ensure the safety of your employees as you produce and deliver your product? How will you use Facebook to help you with your campaigns?

Get the full details on this link: https://www.facebook.com/business/insights/tools/holiday-season

In the second Before You Start with Facebook Marketing Series, you will learn about Brand Persona.

Here's a hint: Brand Persona is NOT a customer avatar.

Discover:

I am close to 50 podcast episodes (yay!). So I thought, "Why not share my podcast journey so far?"

What I want to tell you in this episode are:

1. Creating this show was never easy; it's not that the heaven's opened and boom, the show is out.

2. Everyone starts small. So is my show.

The Story of a Pin was first shared with ValuePod Productions' Podcast Bootcamp 2020 participants.

Happy listening!

Before you start anything on Facebook Marketing , you need an audience. 

In the first Before You Start with Facebook Marketing Series, you will learn about Customer Avatar.

Discover: 

Adidas, Starbucks, Verizon, Pepsi.

Big brands mean big advertising budget. But starting last July 1, they could be putting their as budget somewhere else, as long as the name of the platform isn't Facebook.

Big companies have started the Facebook ads boycott, a move aimed to make the biggest platform in the world consider their policies against racism and violence. Some experts say this would hurt Facebook's income, while others say otherwise.

But what about you? Should you worry about this boycott?

References:

Facebook ad boycott: Why big brands 'hit pause on hate'

Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns

Books! Who loves books? I love books!

If you are looking for a list of book recommendations for social media, this episode is for you.

I am sharing with you my top ten social media books list. Go and get them on your favorite book store.

Let me know which social media book have you read that deserves to be on our social media book list!

Check out the recommended social media books here: (not affiliated links)

Contagious by Jonah Berger

Made to Stick by Chip and Dan Heath

The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

Crushing It! by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Triggers by Joe Sugarman

Influence by Robert Cialdini

Everybody Writes by Ann Handley

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman

Social Payoff by Marcus Ho

“You mentored a lot of Filipino small and medium business owners. What is your observation of their perspective in marketing their business online?”

That is one of the questions I asked Mommy N (or Myrna Natividad) on this second part of my interview with her.

Why? Because it seems that Filipino small and medium business owners still do not embrace putting their business online. I might have the wrong notions, so I asked the best person.

Get Myrna Natividad’s ebook for free. Go to http://bit.ly/pintotop now.

In times of crisis like what have now (read: pandemic), I think a business owner listens to a business owner. So I got another guest on my show. This time, it’s Myrna “Mommy Negosyo” Natividad, Grow Your Business Pinoy! author and mentor to small and medium business owners.

As a retired businesswoman, she has four decades of business experience under her belt. Her hands-on experience in managing businesses made her a credible mentor to small and medium business owners.

Listen to Mommy N’s advice to business owners, especially on how to take care of your biggest business’ asset.

Get Myrna Natividad’s ebook for free. Go to http://bit.ly/pintotop now.

What does Mark Cuban and John Krasinki have in common? They leverage user-generated content.

Find out more in this episode.

I share with you the email that I sent to one of my clients when the client decided to put on hold their social media marketing at the time of the pandemic.

How are you marketing your business during these challenging times?

References mentioned in this episode are here:

Andrea Vahl's Should You Run Facebook Ads During a Crisis?

Bob Ruffolo's Digital Sales and Marketing Approach

In the second part of the interview, Perry Belcher generously shared:

MUST-LISTENS:

When it comes to creating businesses, Perry is almost never his own customer. Should you build a business out of your passion right away? Your biggest advantage when going for a new market or industry