Rep It Up

In this episode of the Rep It Up Podcast we speak with Master Trainer in the fitness industry, Ashton Antoine. Ashton has been a sought after trainer for decades but has since found success with both live and digital platforms with his clients given the current environment.

On this episode of Rep It Up we speak with CEO and Co-Founder of Performance Inspired Nutrition, Tom Dowd. From his early career as a District Manager at GNC to his partnership with Mark Wahlberg in creating a clean and healthy supplement line, Tom discusses the challenges and successes of his life journey.

The founder of Team 91 Lacrosse, Brian Spallina is a 2000 graduate of Hofstra, where he was a two-time All-American, who holds the Major League Lacrosse for most championships won by a single player, with seven titles to his name. In this episode, Brian talks about rising to the top of the sport.

What does it take to go from competitive bodybuilder to Owner of a Nutrition and Supplement business? In the latest series of "From Athlete To Entrepreneur" we speak with Darren Anselmo, Owner of NutriWolf.

In part 2 of the series "From Athlete To Entrepreneur", we speak to Reebok Ambassador, Les Mills Presenter and now Owner of F45 Fitness Franchise, Tara Sue Gally.

Join me for the first of four episodes where we talk about what it takes to go from athlete to entrepreneur. In this episode of the Rep It Up Podcast we talk to Olympic Heptathlete, Louise Hazel, Owner of The Slay Gym and Eric Strangis, Director of Training for The Slay Gym.

One, three, seven? How many times should you connect with a lead? In this episode I discuss not only the right amount of times you should reach out to a potential member but what that messaging should be.

The F45 V.I.P. Program's mission is to help both active-duty and veteran service members convert their military experience into a fitness career. In this episode, Mike Nichols, F45 Military Director, Carol Ann Chambers, F45 Military Academic & Development Officer and Chas Rodgers, F45 Operations & Performance Officer discuss how they took an idea of how to help Veterans prosper and turned it into a global reality.

Have you ever wondered the difference between a sales question and a powerful sales question? The difference is that one of them makes it easier for someone to say "yes" to purchasing your product or service.

What if I told you that you will be opening up a fitness studio but that there will be 10-15 other competitors within a 2 mile radius? In this episode, Owner Marc Arnberg and Head Trainers Ally and Sam of F45 Dix Hills in NY talk about why they are able to thrive in that very environment. Where most people fear the competition, Marc and the crew welcome it.

With a passion for authentic connection and helping people, Val Perea is a current Sales Executive at F45 Training. At F45 Training Val shares her expertise in the fitness industry and leverages F45 Training as a vehicle to help future owners live their dreams. Her unique background is in Marketing and Strategy from Fortune 100 companies to small tech start-ups, as well as developing and facilitating the development of small business ventures. Val is all about genuinely helping others no matter what it takes.

When it comes to generating leads in the fitness industry, the most cost effective way to do it is through the use of social media platforms. There are, however, some key strategies in order to be successful at it. In this episode I discuss 3 key areas when it comes to marketing through social platforms- content, consistency and the use of captions.

In this episode we speak with Performance Directors, Dylan Thompson and Justin Shinn, with F45 Training. F45 is amongst the largest fitness franchises in the world and Dylan and Justin are a few reasons why they have had so much success. With a combined 40 years experience with both big box and boutique fitness, they both share best practices on how to grow your fitness business.

In this weeks episode we talk with Ben Ludwig and tips on how to effectively crush your pre-sale gym opening. Ben has been fortunate to contribute to some of the biggest fitness business publications, acts as the subject matter expert for Fitness Revolution, sits on the advisory board for International Strength training Organization and is the Growth Pastor for CrosspointNow Network serving Churches all around Kansas.

Kevin Jonell draws from more than 25 years’ experience working for companies such as Starbucks, 24 Hour Fitness, Vail Resorts, PeopleSoft, University of Denver and BluSky Restoration Contractors, in human resources and operations to help grow leaders and achieve the results they want. In this episode, Kevin discusses the differences between coaching someone up rather than managing without growth.

In this episode we talk with Melissa Cox, Account Executive for Indeed. Melissa made the switch to Indeed after spending more than 2 decades in the fitness industry both on the Managerial side, as well as, the training side. She talks about some best practices when uploading your resume so you can try and land your next role.

From a young trainer to the Vice President of the Fitness Group at Pocket Media, Amy Thompson has certainly earned everything she has achieved. She lives by 3 pillars that guides her principles which are Impact, Passion and Purpose and essentially led Amy to working in the fitness industry. In this episode, Amy talks about her career path and how it led to her now impactful role at Pocket Outdoor Media helping fitness and young women in the industry move fwd..

Upon leaving the Marines as a Marine Corps. Drill Instructor with over 20 years of service, Mike Nichols embarked on implementing an idea. That idea was to take Military Veterans and place them into fitness roles. He first joined an F45 to personally keep his fitness on track and fell in love with the type of training, as well as, the community aspect of the studio. But....he never forgot about his idea. He pitched it to F45 and the rest was history. Listen to Mikes journey both personally and professionally as he now is the Director for Military Operations for F45 Fitness.

Have you ever wondered if there is a way to sleep better, recover better and train smarter? Well, now there is. Listen to Mike Lombardi, Head of Strategic Partnerships for Whoop and how they are taking the fitness technology industry by storm.

Have you ever wondered what the best way to market your fitness brand is? In this episode, Marketing Director Joel Greiner, explains how to use the 5 stages of customer awareness and its effect on a potential sale. Instead of focusing on a sale, Joel talks about how to focus on a problem that a customer has and what the solution might be.

65%-85% of members are coming back to gyms post COVID, says Business Dev. Director, Mario Tarquinio from Les Mills. As one of the leading global companies for group fitness in the world, Mario discusses how Les Mills has adapted to their re-opening strategy amongst the global pandemic with their 20,000 partners.

40% of the fitness industry market share is coming from 18-42 year olds. Whre are they going...Boutique Fitness Studios

Selling gym memberships post COVID should revolve around 3 concepts. It only takes 60 seconds to understand what they are.

There are 3 main ingredients that every trainer should learn-technical proficiency, Integrity and professionalism. Listen to how one of the leading Personal Training Schools teaches those very pillars.

After contracting COVID 19 in Hong Kong and spending 5 weeks in the hospital, Anthony Clark, re-opened his two F45 fitness franchise studios to overwhelming support from his membership base. Listen to what it took to get back in the fitness game.

Call it a comeback for the fitness industry. Vanessa Robertson, Owner of an F45 Fitness Franchise in Tennessee gets the green light to open her doors and sees 80% return of her members in the first week.

Have you ever wanted to own multiple gym locations? In this episode, you will hear from Jeff Harnois, Owner/Operator of 15 F45 territories. Jeff discusses how he made the leap from finance to fitness and his thoughts on how to scale the business for future success.

Listen to how Bill went from struggling with weight his entire life to becoming one of the most inspirational role models around after winning on the show The Biggest Loser.

Listen to multi-unit fitness franchise owner, Marc Arnberg, on how he goes about engaging his membership base from home. He will talk about key strategies and how creativity in the fitness business has never been more important.

Most of the focus during this global pandemic is focused on how to engage members through live stream workouts. Although this is essential, it is also important to think about how you are going to re-open your fitness studio and what strategies you will implement given the current climate of the world.

Have you ever wondered what to say when someone says "no" to buying your product or service? There are 5 steps to overcoming any objection that you will learn in this episode. Never be caught off guard again.

Have you ever wondered why the hardest part of a sale is at the end when you ask for the money? Learn how easy it can be on this episode of "Asking for a sale".

Learn how setting goals, being consistent and then holding yourself accountable can drive success in both fitness and business.

Looking at how consistency in fitness can make a big difference in being successful in business.

Listen to part 1 of Fit2Sell and learn how fitness and a fitness routine can directly effect how well you do in business.

The making of a great brand takes more than a great price point.