SaaS Sessions

Disrupting Travel with Spotnana: Sarosh Waghmar on Building the AWS for the Travel IndustryIn this episode, we hosted Sarosh Waghmar, Founder and Chief Product Officer at Spotnana.Sarosh shares his journey of over two decades in the travel tech industry and discusses Spotnana's mission to transform travel by creating an 'AWS for the travel industry.'The conversation delves into the challenges and innovations of building a platform that emphasizes trust, transparency, and a seamless user exper...

In this episode of the SaaS Sessions podcast, we hosted Bill Macaitis who is currently the founder & CEO of SaaS CMO Pro.SaaS CMO Pro helps you learn B2B SaaS and AI marketing with fun and easy-to-understand videos.Previously, Bill was the CMO at Slack and Zendesk. Before that, he held the title of SVP of Marketing at Salesforce.Bill shares his rich career journey from media companies to leading roles in SaaS giants like Salesforce, Zendesk, and Slack.The discussion covers essential strat...

In this episode of SaaS Sessions, we sit down with Dan Herd, VP of Customer Success at Outreach, one of the most popular sales engagement platforms.We dive deep into how Outreach leverages a "Desired Business Outcomes" (DBO) framework to align customer success strategies with the business goals of their clients.Dan also offers invaluable insights into driving adoption, improving customer retention, and maintaining a seamless handoff between sales and customer success teams.Whether you're a Sa...

In this episode, Thejo Cote, founder and CEO of Airbase, shares his entrepreneurial journey, which spans over 15 years. From his early days in India to moving to the US in 2009, Thejo discusses how he founded Airbase, a procure-to-pay solution that simplifies corporate purchasing.He highlights the challenges and successes of growing a business in a new country, the importance of building networks, and how to adapt a product for different markets.Thejo also provides insights into finding produ...

In this episode of the SaaS Sessions podcast, we hosted Andy Ramirez, the Senior Vice President of Marketing at Docker to explore the complexities of Account-Based Marketing (ABM) within a Product-Led Growth (PLG) context.Andy shares his journey from a 'recovering engineer' to a seasoned marketing leader at top companies like AWS, Amazon Prime, Smartsheet, and New Relic.We discussed the synergies between PLG and ABM, strategies for using first-party and third-party data to target accounts eff...

In this episode of the SaaS Sessions Podcast, we hosted Joe Aurelia, Senior Vice President of Operations at Cyware, who shares his extensive journey in scaling businesses globally.Joe discusses his transition from heavy applications to SaaS, his role in growing Cyware from two to seven countries, and the challenges and strategies in managing remote teams.He emphasizes the importance of process standardization, continuous learning, and risk mitigation in business operations. Joe also sheds lig...

In this episode, Anupam Rastogi, General Partner at Emergent Ventures, shares his extensive experience investing in SaaS companies.Anupam discusses his journey from an engineer to a venture capitalist and provides insights into the challenges and mistakes SaaS founders often face when entering the US market.Key topics include the importance of spending time in the US, the balance between science and art in building SaaS products, pricing strategies, and why Indian SaaS companies need to find ...

In this episode, we hosted Krati Seth, Head of Global Sales Enablement at Whatfix to discuss how companies can build a sales enablement function to support sales teams and drive business impact.With over a decade of experience across different roles, Krati is Currently the head of global sales enablement at Whatfix.Before Whatfix, she spent 8 long years at Zycus - starting as a Business Development Associate and leaving as a Senior Sales Enablement Manager. Krati shares that there are 3 types...

In this episode, Peter shares the whole playbook behind running the newsletter.Right from WHY they started, the process of finding insights, how to get executive buy-in, measuring impact, and more.If you are exploring a similar practice in your industry at your organization, then this playbook will be very helpful.All this and more in this episode with Peter.Subscribe to Carta Data Minute - https://carta.com/subscribe/data-newsletter-sign-up/Connect with Peter on LinkedIn - https://www.linked...

In this episode, we hosted Puneet Lamba, CEO and co-founder of Aspiro.Aspiro helps sales managers prepare reps for selling to technical buyers with interactive situational roleplays & playbooks.We delved into the specifics of discovery calls, including the average number of calls required to close a deal and the significance of each call in different pipeline stages.Puneet also shared the challenges faced in discovery calls, the changing dynamics of the market, and the need for sales proc...

In this episode, we hosted Jugal Anchalia, Co-founder & CEO at Cobalt to talk about how to use integrations as a growth lever.We start with addressing WHY companies should solve the problem of integrations.Jugal explains the current solutions and the challenges with them.We then discussed how we can use integrations as a growth lever - like unlocking new revenue streams, enhancing user experience, and expanding overall reach and visibility.All this and more in this episode with Jugal.Conn...

In this episode, I hosted Luke Diaz, Director of Customer Success at AppZen.Luke is passionate about building and leading high-performance customer-success orgs.We explored strategies for achieving best-in-class gross and net retention, emphasizing the importance of customer onboarding, churn post-mortems, and aligning compensation plans.We also discussed how to use the voice of the customer to prevent churn.All this and more with Luke in this episode.Connect with Luke on LinkedIn.Visit our w...

In this episode, I hosted Phil Putnam, VP of Sales Enablement at Notified to talk about Sales Enablement.Phil has spent over a decade working in SaaS in various roles.Phil talks about his responsibility as a sales enablement leader at Notified and what exactly he does in his role.He also shares how you can build a new enablement practice in your org. Phil shares about what you should do, what you shouldn't do, and some must-haves. We also discussed elevating an existing enablement practice in...

In this episode, I hosted Abby Hehemann, Director of Product Marketing at GetResponse to talk about setting up a customer marketing framework. With over 14 years of experience, Abby is a specialist in strategic product positioning and value-driven messaging.Abby shares the customer marketing framework that she and her team use at GetResponse and how you can build on yourself.She also shares her thoughts on what makes customer marketing different than customer advocacy.Abby points out the...

In this episode, I hosted Ankit Chaturvedi, VP & Global Head of Marketing at RateGain.RateGain is India’s first publicly listed SaaS company. They help Hotels and Travel companies accelerate their revenue through acquisition, retention, and wallet share expansion. If you’ve ever booked travel online, you’ve experienced RateGain. Ankit has over 15+ years of experience, and he shares his thoughts on marketing teams having Revenue targets.He also shares how to ensure the alignment betwe...

In this episode, I hosted Semir Jahic who is a Global Expansion Leader at Clari. He is also an LP at Stage 2 Capital.Semir was the first hire for Clari in Europe and helped them expand into the region. Since then, he's helping Clari expand its operations globally.Expanding your SaaS business globally is a challenge. And Semir points out the traits of the right market for expansion.He also talks about some delaying factors that you should account for while entering a new market - like localiza...

In this episode, I hosted Aditi Sinha, Co-founder of Locale.ai to talk about pivoting at an early stage.Aditi talks about the story behind building Locale and how over time they decided to pivot their original product.She also shares how they go the idea for the pivot and why it was necessary for the growth. And how they communicated it to their internal employees, customers, and investors. Pivots come with new challenges - and Aditi shares how their team overcame the new challenges. And shar...

In this episode, we hosted Erik Newton, CMO at Hubilo to talk about the art of lead nurturing.Erik points out that the average marketing touches required to win a deal in B2B have gone up significantly. And hence lead nurturing has become more important than ever.We discussed what constitutes a lead nurture program. How to build one? And what role does marketing automation play in these programs?Erik also shares his successful lead nurture program example. And I've shared one too.All this and...

In this episode, I hosted Vikram Bhaskaran, Fractional CMO (former VP of Marketing, Chargebee). He has over a decade of experience in B2B SaaS Marketing at companies like FusionCharts, Freshworks, and Chargebee. I spoke to Vikram about marketing funnels and what role they play in a marketing function of a B2B SaaS. Discussed the full-funnel breakdown and different stages involved in a sales-led model and a PLG model.Vikram also shares how to align goals to different stages of the funnel along...

In this episode, we hosted Kanika Khurana, Chief of Staff - Driving Strategic Priorities at Chargebee.As a Chief of Staff, Kanika shares the roles and responsibilities that are required for anyone who wants to get into this role.From her experience, she shared when should a company actually hire for this role? And also how do you measure success for it?For someone who is trying to get hired as a Chief of Staff, you will learn the pros & cons of the role, about the scope, and be able to de...

In this episode, we hosted Girish Redekar, Cofounder at Sprinto to talk about the importance of security and compliances for SaaS startups whether you're selling to other startups or SMBs or enterprise companies.Girish is a second time founder with Sprinto. Previously he was the founder of RecruiterBox which saw an amazing exit. Post the exit, Girish worked on several amazing ideas and Sprinto was the one they picked.Sprinto helps SaaS companies become info-sec complaint. This is extremely im...

We hosted Abhash Kumar, VP of Marketing at Springworks to talk about building a culture OS in this episode. Abhash has nearly a decade of experience at high-growth companies like BYJU's, YourStory, and now at Springworks. Springworks is one of the fastest-growing HR tech companies in India known not only for tech but also for their innovative culture OS.Abhash shares the playbooks and all the secrets behind the amazing culture at Springworks.We talked about building the right culture fro...

We hosted Kausambi Manjita, Founder & CEO at Mason, in this episode. She was a guest on the S4E5 of the show previously.Mason is the no-code automation engine - made for commerce. In the episode, Kaus talks about tapping on the no-code wave focusing on the eCommerce vertical.She also shares their exciting experience in pivoting from Kubric to Mason.Connect with Kaus on LinkedIn - https://www.linkedin.com/in/kmanjita/Check out Mason - https://getmason.io/Visit our website - https://sa...

In this episode, we hosted Ruchin Kulkarni, Co-founder of Toplyne.io to talk about product-led growth.Toplyne helps sales teams at product-led companies convert their freemium users!Prior to this, Ruchin was with Sequoia overlooking the growth stage investing in SaaS, dev tools, and enterprise software.While at Sequoia, he worked with a bunch of PLG companies. Ruchin shared about the opportunities he saw in the PLG space in India and later created Toplyne.He also shares why NOW is the time fo...

In this episode, we hosted Praveen Das, Co-founder of Factors.ai, to answer frequent questions about marketing data and analytics.We start with discussing how B2B marketing has changed over the years, and how the change has affected data capturing. Also, how new types of GTM influence analyzing the data.Are we in the Data 3.0 world? Data 1.0 was about capturing; Data 2.0 was about stitching it and building relationships. Is Data 3.0 all about delivery? Know more about it in this episode.Learn...

In this episode, we hosted Arjun Pillai, former Founder & CEO at Insent.ai and currently SVP Products and Growth at ZoomInfo, to talk about Insent's exit to ZoomInfo.Insent.ai is Arjun's second exit. He exited his first company, Profoundis, to FullContact back in 2016. Post which, he went on to build Insent.ai, which got acquired within three years.We talked about the entire journey of the acquisition, right from the initial reach out to finalizing the exit. Arjun shared the deciding fact...

In this episode, we invited Sairam Krishnan, Marketer in Residence at Accel, to talk about Storytelling.Sairam has over a decade of experience in Marketing with companies like Freshworks, Wingify, iMocha, and currently Accel.We start by talking about what got Sairam interested in storytelling when he joined Freshworks back in 2011.Sairam talks about how to tell a story for each audience. Whether you're an investor, founder, or executive, you have different needs of listening to stories.And he...

In this episode, we hosted Sreedhar Peddineni, Co-founder at GTM Buddy.Sreedhar has been in the SaaS industry for over 2 decades now. He started his first company, Host Analytics back in 2001.In 2011, he cofounded Gainsight (previously JBara Software) along with Jim Eberlin.After a great exit with Gainsight, Sreedhar is currently building GTM Buddy where they are enabling the sales team achieve their true potential.With Sreedhar, we discussed how the SaaS industry has shaped over the past two...

In this episode, we hosted Shilpa Singh, Head of GTM/Commercial Strategy at Amazon to talk about creating a GTM playbook for targeting the enterprise segment.We discuss how a SaaS company can enter the enterprise segment and what are the best practices companies can follow.Shilpa also shares the building blocks of a GTM strategy required to target the enterprise segment.Moving upmarket means a lot of change, we discussed all the changes that a company goes through during the process.All this ...

In this episode, we hosted Arundhati Balachandran, Senior Director, Customer Success at Chargebee, to discuss being data-driven in the customer success world. Arundhati made the shift from Sales to Customer Success at Chargebee and is now leading the team. She talks about the imp metrics for CS teams and the less popular but critical metrics they track at Chargebee.She also emphasizes the Net Retention Rate and its importance.All this and more with Arundhati in this episode.Connect ...

In this episode, we hosted Ashwin Krishna, Marketing Director at Tact.ai. We talked about building a locally relevant and globally scalable GTM strategy.Ashwin is a B2B marketing and growth leader with strong commercial acumen and a 15-year track record inspiring teams to deliver hyper-growth in SaaS companies across the Middle East, APAC, and the USA.We discussed getting to know the marketing before entering, picking the right persona, setting up GTM goals, and more.Ashwin also shares his be...

In this episode, I hosted Smriti Chopra, Product Marketing at Zapier to talk about building the alignment between the PMM team and other teams.Smriti was previously managing APAC Partner Marketing at Hubspot and has rich experience in B2B marketing plus taking several products to market over the years.We discussed the goals of the PMM team and what makes it the catalyst for business growth?Smriti talks about how to make better-informed decisions by building a solid alignment between the PMM t...

In this episode, we hosted Steffen Hedebrandt, Cofounder of Dreamdata.io to talk about B2B revenue attribution.Dreamdata.io is a B2B revenue attribution platform.We discussed how Steffen started Dreamdata and what piqued the idea in his mind.We also talked about the GTM strategies and playbooks their team is using to conquer this market.All this and more with Steffen in this episode.Connect with Steffen on LinkedIn - https://www.linkedin.com/in/steffenhedebrandt/Visit our website - https://sa...

In this episode, I hosted Sandhya Tomer, Director of Customer Success at Whatfix to talk about her experience in Customer Success.She explains the proactiveness of Customer Success vs the reactiveness of Customer Support. She also believes that consultants can be good at Customer Success.All this and more with Sandhya in this episode.Connect with her on LinkedIn - https://www.linkedin.com/in/sandhya-t-20980b7/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://w...

In this episode, we hosted Veekshith Rai, Co-founder, and COO at Finly.ioFinly simplifies accounts payables for businesses.Veekshith was working on 5 ideas that they directly pitched to the investors. One of them emerged, and it was Finly.Veekshith talks about this approach and how it helped them build the company.He also talks about their objectives for 2021 and how they're expanding to middle-east market.All this and more with Veekshith in this episode. Connect with Veekshith on Linked...

In this episode, we hosted Kausambi Manjita, Founder & CEO at Kubric to talk about her journey with Kubric.Kubric is an AI-driven automation tool for designers and marketers.How did she start Kubric? How did they hire their first few people? Kaus also talks about how is Kubric scaling up in India.All this and more with Kaus in this episode.Connect with Kaus on LinkedIn - https://www.linkedin.com/in/kmanjita/Check out Kubric - https://kubric.io/Visit our website - https://saassessions.com/...

In this episode, we hosted Lavanya Gopinath, Director of Operations at Chargebee, to discuss various ops functions in a SaaS company.Lavanya introduces the ops functions and their roles & responsibilities. She also explains how you can set up the ops functions at your org.Connect with Lavanya on LinkedIn - https://www.linkedin.com/in/lavanyagopinath/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Sowmya Moni, Director of Marketing at Incture. Incture is the largest provider of digital applications and tech solutions on various SAP platforms.Sowmya talks about how she segments their ICP to ensure high conversion rates. She also shares how to personalize the marketing activities for each of these segments. All this and more with Sowmya in this episode as we take a deep dive into personalization.Connect with Sowmya on LinkedIn - https://www.linkedin.com/in...

In this episode, I hosted Shailesh Ghorpade, Managing Partner & CIO at Exfinity Venture Partners, to discuss his thoughts on the State of SaaS in India. Shailesh played leadership roles at companies like Birla Global Finance, Tata Finance, Infosys, and more. He’s currently the founding managing partner and CIO at Exfinity Venture Partners.Exfinity is a tech fund backing enterprise B2B companies in the India and India-US corridor. Their portfolio includes companies like Moengage, Mad ...

In this episode, we hosted Deepesh Agarwal, co-founder & CEO of MoveInSync.MoveInSync provides a transport management platform that is used to move people or goods efficiently.We discussed how Deepesh started up 12 years ago in 2009 and scaled the company in India. Deepesh talked about the challenges that COVID brought for the company and how they turned it into an exciting opportunity.All this and more with Deepesh in this episode.Connect with Deepesh on LinkedIn - https://www.linke...

Smrithi is a product leader passionate about marrying great user experiences with technology to deliver business value.With over a decade of experience, Smrithi has spent her past 7 years with Freshworks in their product function, working on products like Freshdesk, Freshchat, and Freshcaller, Freshconnect.In this episode, we discussed how do you go about deciding what new products to build? What are the building blocks needed to make these a success? How do you measure the success of new pro...

In this episode, we hosted Shubhi Agarwal, Co-founder of Locobuzz to talk about the story of Locobuzz.Locobuzz is an Enterprise SaaS platform for Digital Customer Care, Engagement, Experience Automation & Analytics for B2C companies and Governments.She talks about the challenges she faced in building and scaling up Locobuzz as a bootstrapped company. And how they are selling to large enterprises in India.Connect with Shubhi on LinkedIn - https://www.linkedin.com/in/shubhi/Check out Locobu...

In this episode, we hosted Saravana Kumar, CEO at Kovai.coSaravana is an Entrepreneur, Investor, and Technical enthusiast.Kovai is a premier enterprise software company offering multiple products at scale both in the Enterprise arena and in the B2B SaaS space.Here’s a story of Kovai's businesses in numbers They have raised 0 outside funding They have grown 150% YoY in the last 3 years They have grown their team from 10 to 130+ people They reached $8.5m+ in Q2 2020Connect with Saravana on Link...

In this episode, we hosted Pranjalee Lahri, AVP Marketing at UpsideLMS to talk about neuro-marketing.Pranjalee has over 13 years of experience and spent the last decade at UpsideLMS. Pranjalee explains what is neuro-marketing, and why brands are using this technique to capture their audience.She also talks about her experience and best practices to follow while implementing this strategy.Connect with Pranjalee - https://www.linkedin.com/in/pranjaleelahri/Visit our website - https://saass...

In this episode, we hosted Kuppulakshmi Krishnamoorthy (Kuppu), Product Evangelist at Zoho, to discuss how storytelling can make larger impacts in a B2B SaaS.We discussed building, selling, and scaling up with stories. Kuppu explains how storytelling impacts different stages of the funnel.Kuppu also runs Zoho for startups program, where storytelling is crucial as Zoho is a leader who has to pave the success path for many startups worldwide.All this and more with exciting insights on storytell...

I believe many of us are working remotely now because of Covid. But something interesting about our today’s guest is that she’s working remotely before it was cool.Meera Sapra joined Zoho in 2008 as their first remote employee. And she’s been working remotely for the past 12 years now.In this episode, we discussed how Meera managed to work remotely in 2008. How did she tackle the daily workflow? She also explains the challenges she faced and how did she overcome them. We also discussed, ...

In this episode, we hosted Vartika Verma, VP of Global Marketing at Yellow Messenger. It's a conversational AI platform that helps enterprises automate their core business functions - Sales, Marketing, ITSM, Customer Support, Procurement, and more.With over 14 years of experience, she’s previously worked with companies like Payoneer, Hike Messenger, DirectI, and more.We talked about the current state of customer service in India and how can you supercharge it with AI Chatbots?She also shares ...

In this episode, we hosted Sharmila Sundaram, CEO at Corefactors to talk about her journey with Corefactors.We discussed how they're selling in India and scaling up. We also discussed hiring the first few people for the company.Connect with Sharmila - https://www.linkedin.com/in/sharmilas16/Check out Corefactors - https://www.corefactors.in/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Priya Mohan from the leadership team at Venture Highway.Priya has been an entrepreneur for the last 8 years. In 2012, she co-founded Vidyartha, an edtech platform that she exited successfully to Bujy’s. Prior to that, she spent 9 years in the investment banking space.Connect with Priya on LinkedIn - https://www.linkedin.com/in/priyamohan246/Check out Venture Highway - http://venturehighway.vc/Visit our website - https://saassessions.com/Connect with me on LinkedIn -...

In this episode, we hosted Max Armbuster, CEO of Talkpush.Connect with Max on LinkedIn - https://www.linkedin.com/in/maxarmbruster/Check out Talkpush - https://talkpush.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Arjun Pillai, Founder & CEO of Insent.ai to talk about his entrepreneurial journey with Profoundis.Fun fact about Profoundis, it was the first-ever product exit in Kerala's history.We talked about Arjun's early days of starting up, scaling, and the exit.We also discussed his newest venture, Insent.ai, and how it's taking on the wave of conversational marketing platforms.Connect with Arjun on LinkedIn - https://www.linkedin.com/in/rarjunpillai/Check out Instent.a...

How do you decide to spend your marketing budget? Do you tend to repeat your last year's plan? Or do you experiment?How can you be sure which part of your marketing strategy has the highest return on sales? How much should I invest in which channel?Which media gives me the highest ROI? What is the most cost-effective campaign?If you don’t know what’s working and what’s not, it’s hard to plan for the future.If you have asked these questions to yourself, and wondering what are the answers to th...

In this episode, we hosted Scindia Balasingh, Head Of Marketing - Global ISV Partnerships at Freshworks to talk about setting up partner marketing for a B2B SaaS company.Scindia started at Freshworks just a year ago in 2019, and their team was awarded as the best performing team in the org. Prior to Freshworks, She was the Head of Marketing at Redington India.We talked about why this channel is a great channel to generate revenue and increase the retention of your customers.Additionally, Scin...

In this episode of State of SaaS in India, we hosted Anand Datta, VP at Nexus Venture Partners.Anand is passionate about helping entrepreneurs build high impact enterprises. He believes in the immense scope that “Bharat” presents for innovative India specific models.Connect with Anand on LinkedIn - https://www.linkedin.com/in/ananddatta/Follow Anand on Twitter - https://twitter.com/Anand_dattaVisit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/i...

In this episode, we hosted Karishma Rajaratnam, Head of Growth at ChartMogul (previously Head of Growth at Chargebee) to talk about the evolution of marketing from $1m ARR to $10m ARR.We discussed the strategies that you can implement when you're on the 1-10 journey and also when you're at $10m ARR.We covered persona segmentation, determining product-channel fit, and figuring out new personas when you evolve.Connect with Karishma on LinkedInFollow Karishma on TwitterVisit our website - https:...

In this episode, we hosted Vikas Potta to talk about how he managed the impact of Covid-19.Vikas is the VP of Sales at FusionCharts. FusionCharts helps you build beautiful charts for your web and mobile apps. Started in 2003, It’s one of India’s very first SaaS company. It now serves more than 28K customers globally. Prior to FusionCharts, Vikas was a founding member at Zepo, an eCommerce platform.He explains how he and his team were impacted by Covid-19 and how they managed to sustain the gr...

In this episode, we hosted Francois Kulik, Head of Global Pipeline Generation at Algolia to talk about how he manages the global B2B pipeline for Algolia.He also tells how his teams' collaboration with marketing helped them achieve more during this pandemic.Pipeline prediction is hard, but Francois tells us how he does it at Algolia. All this and more in this episode.Connect with Francois - https://www.linkedin.com/in/francois-kulik-b161735/Check out Algolia - https://algolia.com/Visit o...

In this episode, Deepika Vani from Whatfix hosted Anish Thambi, Director of Field Marketing at Automation Anywhere to talk about the status of field marketing in 2020.Anish talks about how they pivoted their events for the digital world and saw a great rise in demand and brand.He also shares different activities and campaigns that Automation Anywhere did to drive this demand, which largely impacted their revenue.How sustainable is this new model for events? Will everyone adapt to it? Find out...

In this episode, we hosted Aadil Bandukwala, Director APAC Field Marketing at HackerRank to talk about evangelizing your product.Aadil was previously the Chief Evangelist at Belong. He explains what is product evangelism and how it differs from branding.If you're new to this, he also tells us how can individuals/companies can get started with product evangelism. All this and more with Aadil in this episode.Connect with Aadil - https://www.linkedin.com/in/aadil/Follow on Twitter - https:/...

In this episode, we hosted Kevin White to talk about overcoming growth plateaus.Kevin is currently the Head of Marketing at Retool. Retool is a fast way to build internal tools. You can use their Drag-and-drop building blocks and connect them to your databases and APIs to build your own tools, instantly.Previously, he was heading Growth marketing function at Segment, which is one of the leading customer data platforms.To start with, Kevin explains what's a growth plateau and his experien...

In this non-saas episode, we hosted the Vaidehi Murthy, Social Media @ Dunzo, aka queen of puns.We discussed how brands should manage their social accounts. Vaidehi tells us stories about how they do it at Dunzo.We also talked about using social media for sales and accelerating your funnels too.All this and much more in this episode with Vaidehi.Follow her puns - http://twitter.com/butvaiVisit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sun...

In this episode, we hosted Ketan Pandit, Director of Global Partner Marketing at CleverTap.We discussed what different roles the partnerships function plat at different stages of the company. Then we talked about how CleverTap scaled up their partnerships channel.Connect with Ketan - https://www.linkedin.com/in/ketanpandit/Checkout CleverTap - https://clevertap.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

Welcome to the first episode of Season 3 of the podcast!In this episode, we hosted Yoni Solomon, Director of Product Marketing & Strategy at G2 to talk about building a winning GTM strategy.Yoni Solomon is Director of Product Marketing & Strategy at G2 (formerly G2 Crowd), the world's largest marketplace for B2B technology. He has spent a decade launching new products, partnerships, and acquisitions for Chicago's top SaaS companies, including Vibes ($45M raised in 2016), and PowerRevi...

In this episode, we're celebrating 50 episodes on the show.Anuj Adhiya hosted me, Sunil, on the show. We discussed my journey, learnings, and failures with respect to this podcast and my career. Tune in to this special episode and let me know if you liked it.Thank you all for supporting the podcast. :)Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, I hosted Abhijeet Vijayvergiya, the former President and Managing Director at Capillary Technologies to talk more on sales productivity and his new startup, Nektar.aiAbhijeet and his team are building a cutting edge AI-driven SaaS product, that will change the way salespeople sell today and will help more them to sell more!Connect with Abhijeet - https://www.linkedin.com/in/abhijeet-vijayvergiya-2571056/Check out Nektar.ai - http://nektar.ai/Visit our website - https://saasse...

In this episode, I hosted Aviral Bhatnagar, Founder of A Junior VC to talk more about the state of SaaS in India.Aviral is a Senior associate at Guild Capital which focuses on early-stage or venture investments in India and the US.Along with this, Aviral also runs his blog - ajuniorvc.com where he along with a group of contributors, writes about the Indian startup ecosystem, venture capital, and more.Connect with Aviral - https://www.linkedin.com/in/aviral-bhatnagar-72391044/A Junior VC - htt...

In this episode, we hosted Nimesh Mathur who is the Head of Customer Success (India, SEA, and ANZ) at Branch.Nimesh is a veteran with over 14 years of experience in Customer Success, he has built and lead teams at HackerRank, Pluralsight, and Branch.In this episode, we learn about Customer Success why it is an integral part of SaaS businesses. How Can Customer Success collaborate better with Sales/Marketing/Product teams?How can CSM’s help customers achieve their desired outcomes, how do you ...

In this episode, we hosted Nikhil Kapur, Partner at Strive VC to talk more about the state of SaaS ecosystem in India.At Strive, he’s investing in local SME enablers and global SaaS startups being built out of Asia by exceptional founders with a product-led mindset.We discussed the different challenges faced by Global-focused Indian SaaS companies and India-focused SaaS companies and how to solve these challenges.Nikhil also talks about building in India, selling in India.All this and more wi...

Guillaume Cabane recently spoke to us about omnichannel marketing – right from devising a strategy to budgeting + answer a question that haunts every Saas marketer.After leading growth teams at big players in Saas like Segment and Drift, Guillaume is now a growth advisor for B2B Saas startups like G2, Gorgias, Metadata, and Madkudu.Dive into this episode to learn about the need for a multichannel marketing strategy for Saas brands, tips to build omnichannel expertise, essential tools in a mul...

In this epsidoe, we hosted Eli Schwartz, Growth Advisor & SEO Consultant to talk more on Product Led SEO.Eli coined the term Product Led SEO and he explains what it is in this episode.How to go beyond what everyone is already doing in SEO and get better results, faster.Eli has been into SEO since 2004, that's 16 years! And he shares his best practices with us on the show.Connect with Eli on LinkedIn - https://www.linkedin.com/in/schwartze/Subscribe to his newsletter - https://www.elischwa...

In this episode, Deepika Vani, Whatfix hosted Nick Bennett, Head of Field Marketing at Clari to talk more about transitioning to virtual events.Nick talks about how did Clari pivots from field events to virtual events. He also shares the best practices in building a strategy for virtual events.What are the different virtual events that you can run for your business? All this and more with Nick and Deepika in this episode.Connect with Nick - https://www.linkedin.com/in/nickbennett1/Check ...

In this episode, we hosted Maneesh Sharma, Country Manager at Github to talk about what are the plans for Github in India.What is the overall GTM strategy for them and how is Maneesh setting up the operations.Connect with Maneesh here - https://www.linkedin.com/in/msmaneesh/Check out Github - https://github.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Shay Howe, VP of Design at ActiveCampaign to talk about design data and metrics.Shay tells us how ActiveCampaign performs their UX research and how they make data-driven decisions. We also discuss, what is data for design? What are the metrics a design team can track?Can we associate design to growth as well?All this and more with Shay in this episode.Connect with Shay on LinkedIn - https://www.linkedin.com/in/shayhowe/Visit ActiveCampaign - https://www.activec...

In this episode, I hosted Akshatha Kamath, Head of Content at Moengage to talk more on building a content marketing stack.We discussed how she has built a great stack at Moengage which allows their content team to do more in less time with more speed and accuracy.Connect with Akshatha on LinkedIn - https://www.linkedin.com/in/akshatha-kamath/Visit Moengage - https://www.moengage.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneu...

In this episode, we hosted Geoff Atkinson, CEO of Huckabuy.Huckabuy is changing SEO with software products that are fully aligned with key Google initiatives – now and in the future.We discussed the importance of technical SEO and why it should matter to SaaS companies.We also took a deep dive on dynamic rendering, and how it powers the Google Search. And how you can use it to power your SEO.Why companies like SAP and Salesforce are focusing on technical SEO and dynamic rendering?All this and...

In this episode, we hosted Justin Alva, AVP Growth at Smallcase to talk about building a marketing strategy.Justin walks us through his career and what he’s learned along the way. We talk about the approach to take while building a marketing strategy.How thinking from the first principles is the framework you can utilize while building your marketing strategy. We also touch upon how marketing has evolved where the fundamentals remain the same but the channels and mediums have evolved.Justin t...

In this episode, we hosted Tanishq Juneja, CEO, and co-founder of Pepipost in an unscripted and informal conversation.Pepipost has over 50,000 customers and they send around 8 billion emails per month, we deep dive into the history of Pepipost and how it all began. We also learn the team’s motivation #fortheloveofemails and we also get insights into best practices for email deliverability and talk about the future for emails as a channel and what’s next for Pepipost. If you want to ...

In this episode, I hosted Mayur Gupta for an unscripted an informal conversation about his marketing and growth journey.He is the CMO at Freshly. Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. Connect with Mayur on LinkedIn - https://www.linkedin.com/in/inspiremartech/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode, we hosted Siddharth Sharma to talk about a new perspective towards marketing. How to think differently when you know your purpose is clear? How to take the roads less traveled? And how to make your team take the same road as well?All this and more with Siddharth Sharma.Connect with Sid - https://www.linkedin.com/in/siddharthsh/Check out Karix - https://www.karix.com/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/i...

In this episode, Kritika hosted Meenakshi, Director of Customer Success at Clevertap, to talk about customer success during a pandemic. CS during uncertain times Change in customer behavior What is Clevertap doing to tackle these situations? Getting new use cases from your customers because of the current times Managing implementation and delivery delays Managing churn Showing empathyAll this and more with Meenakshi in this episode.Connect with Meenakshi on LinkedIn - https://www.linked...

In this episode, I hosted Patrick Thompson, CEO of Iteratively. The platform is helping teams who rely on data to capture high-quality analytics faster.Previously, Patrick led a team of designers at Atlassian to help shape how teams plan, track, and release software. Listen to Patrick as he talks about leaving his comfortable job and starting on his own.Why data tracking is important for product managers? And how it fits into the responsibility?How to identify bad data and clean it? Best prac...

In this episode, I hosted Gilad Bornstein & Ronen Rubinfeld, Co-Founders of Flatworld.co, to talk more about building a remote work culture.Gilad and Ronen both have experience in working in and building a remote workforce. * How can a company go remote? And stay productive while remote?* How can companies leverage this situation, and build a stronger remote work culture for the future.* What are the building blocks of a remote work culture?All this and more with Gilad and Ronen on t...

In this episode, I hosted Srinath Srinivasan, Head of Sales at Plivo to talk more about sales for a Tech SaaS company.We discussed how Sri started his journey from a techno-functional background to heading sales for one of the most successful SaaS startups in India.Get to know Sri's learnings on how can companies leverage the techno-functional and sales guys combination to generate more revenue for your business.All this and more with Sri in this episode.Connect with Sri on LinkedIn - https:/...

I hosted Jeremy on the podcast to talk about outbound growth. Jeremy is the head of growth at Spendesk.In this episode we discussed,- big bets Jeremy and his team are taking in the Growth function at Spendesk- how he has built the growth team- acquiring first 300 customers with a complete outbound strategy- some growth strategies that reached to millions (Spoiler - Jeremy ran a job ad in the subtitles of the famous series "Mr. Robot")All this and more with Jeremy on the podcast.Connect with J...

In this episode, I hosted Anuj Adhiya, VP of Growth at Jamber and former Director of Engagement at GrowthHackers.com to talk about growth marketing in uncertain times.We discussed how to identify the change in user behavior and create an essential product use case for them. How to ace value-based selling? Figuring out the current value your product gives to the customer and making a great use case out of it.Choosing between short term wins vs long term rewards. Creating habits and hooks ...

In this episode, I hosted Joana Inch, Founder of Hat Media which is a Growth-Driven marketing agency with clients including Canon, Lenovo, Pepsi Co, Dell EMC and more.We discussed a trending channel of marketing - Webinars. Why it's an imp channel now? And has been a vital one for many companies for long?How can companies get started with webinars? Some of the best practices to run successful webinar campaigns.All this and more with Jo in this episode.Connect with Joana on LinkedIn - https://...

We recently hosted Surendar Natarajan on our podcast, where we talked about some fascinating facts about B2B SaaS marketing. How is Adapt.io handling the situation currently? How industries are affected economically and how you can keep hiring the right people or remote workforce with perfection.Also, get to know Surendar's thoughts on How the SaaS industry will be in the next 1 year? Which is Surendar's all-time favorite book? Can India become the next SaaS capital in the world? Rapid-fire r...

Drew Neisser is an award-winning marketer, author, and entrepreneur. He is the founder and CEO of Renegade, a New York-based marketing agency, as well as the author of "The CMO's Periodic Table: A Renegade's Guide to Marketing."In this episode, we discussed how can marketers react during such crisis situations?How can they take advantage of this pandemic without exploiting the situation?What can marketing leaders learn about new customer behavior?How do you go about ensuring BCP for mark...

In this episode, Kritika Kishor, hosted Matthew Barnet, Founder of Bonjoro - an app for sending personalized videos to welcome and onboard your new customers. 1:19 - What is Bonjoro?3:16 - What motivated Matt to create Bonjoro?6:21 - How did you define an ICP for Bonjoro?8:44 - What metrics will improve after implementing Bonjoro?12:8 - How does Bonjoro help their customer's customer success team succeed?16:18 - Use cases for CSMs19:31 - Matt's journey and his other two businesses23:14 -...

Here's a fantastic conversation about Conversational Marketing with Eliav Cohen from Ultra Cool.Eliav runs a hot air ballooning company in Seattle, and he also runs Ultra Cool, which builds natural language chatbots using Drift.In this episode, we discussed the conversational marketing industry and then need for such platforms for businesses.Eliav showed us all the fantastic chatbots that he has built for himself and his clients.We did record a video in which he showed how these chatbots work...

In this episode, we talk to Antoine Goret, CMO of Crisp IM.Get to know how to pick the best marketing channel that drives ROI for your business. Antoine also shares how to keep up with the latest trends and how to deal with plateaus.Visit Crisp IM's website - https://crisp.chat/en/Connect with Antoine on LinkedIn - https://www.linkedin.com/in/antoine-goret/Visit our website - https://saassessions.com/Connect with me on LinkedIn - https://www.linkedin.com/in/sunilneurgaonkar/

In this episode with Liam, who is the co-founder of Staff.com and Time Doctor, we discussed his strategy behind scaling up his organic traffic from 12K to 120K in under 2 years.Liam is a remote working enthusiast and also hosts the Running Remote conference. Get to know why he set up a staff for his companies which is completely remote and how he manages scale with remote employees.He also talks about the challenges involved in remote work and how to overcome them.Connect with Liam on LinkedI...

Grow fast or die slow.Puneet is the Founder of CustomerSuccessBox which, you guessed it right, is a customer success platform for B2B SaaS. He has been in the industry for more than 19 years now throughout which he has worked with companies like IBM, Thoughtworks, Kayako.Why Customer Success is becoming an important role in the SaaS industry?Is Customer Success a vital function for a SaaS to determine it's product-market fit?How to stop your customer success role turning into a customer suppo...

In this episode, we invited Baptiste Jamin, CEO of Crisp IM, to talk more about his entrepreneurial journey and journey of Crisp IM.Get to know hacks used by Baptiste and his team used to get initial users and the strategy behind launching features rapidly, which enabled them to scale up very quickly.Baptiste explains how Crisp IM is a unique and useful IM tool for your business.Visit Crisp IM's website - https://crisp.chat/en/Connect with Baptiste on LinkedIn - https://www.linkedin.com/in/ba...

Sreenivas Kanumuru is the CEO of VTiger CRM, which is named in the 2019 Gartner Magic Quadrant for Sales Force Automation.He pinpointed the driving factors behind acquiring large enterprise customers in the early stage of the company and also on how they acquired 300K users.Listen to this episode if you are figuring out selecting a CRM for your business and what factors to look for in a CRM.Check out VTiger CRM - https://vtiger.comConnect with Sreenivas on LinkedIn - https://www.linkedin.com/...

In this episode, I hosted Sphoorti Bhandare, my friend and a PR and content marketing pro who helps B2B Tech companies, grow brand relevance and trust through targeted and engaged messaging.We talked about - 1. What is PR? Why it’s needed?2. When should a SaaS do PR activities?3. What are some examples of PR activities?4. What are the three inexpensive PR strategies?Connect with Sphoorti on LinkedIn - https://www.linkedin.com/in/sphoortibhandare/Visit Sphoorti's website - https://sp...

Jeff Davis, international speaker and founder of JD2 Consulting Group, specializes in B2B sales and marketing alignment, pulling from more than 15 years of experience in sales, marketing, and business development.In this episode, we talked about aligning your Sales and Marketing for maximum ROI.We also discussed about the reasons B2B companies are finding it difficult and costly to achieve sustainable revenue growth. What could be the missing piece of the puzzle?All this and much more along w...

We discussed about Product Led Growth in a couple of episodes in the past. Now in this episode, we're discussing about Product Led Onboarding with Despina Exadaktylou. Despina is a Product-Led Champion and a SaaS consultant at ReinventGrowth. In this episode, we talked about:- what is product led on-boarding?- what’s the difference between normal on-boarding vs PLO? - does it help in optimising other metrics such as activation, churn, etc? - why should SaaS companies care about...

Are you a SaaS who is wondering what type of sales is better for growing your business? Is it inside sales, or is it outside sales? I invited Morgan J Ingram, who is empowering sales teams to become prospecting rockstars at JBarrows Sales Training and Prakhar Jain, who is the associate director of Sales at Whatfix, to address this topic. In this episode, get to know more about Morgan and Prakhar. How they started their career in sales and reached where they are now. Firstly,...