Sliced Bread

Why did we lose Reader's Digest magazine when it is still going in America?

The BBC Business journalist, Sean Farrington, discovers what happened to the brand which started over a hundred years ago and became the most widely read magazine in the world.

Alongside him is the serial entrepreneur, Sam White, ready to offer her opinions on the business's fortunes.

How did a magazine which pinched articles from other publications become so successful? And why did it end up toast in the UK?

Sean speaks to: - Sir Alexander McCall Smith, the best-selling author of The No.1 Ladies Detective Agency who also wrote for The Reader's Digest - Richard Junger, Professor of Communication at Western Michigan State University - Tom Browne, a former editor of Reader's Digest UK - Gary Hopkins, a former owner of the business's UK division - Jason Buhrmester, Chief Content Officer for Magazines & Books at Trusted Media Brands which owns the Reader's Digest brand, still publishes it in America and licenses it for publicaiton in other parts of the world.

Produced by Jon Douglas. Toast is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in December, where Greg Foot investigates so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Listener Liz has recently switched to a coffee pod machine, that promises to deliver her a quick, convenient and delicious cup of coffee when she wants at the touch of a button. But she started to wonder about how the pods can be recycled, and whether her decision to swap to them had a greater impact on the environment?

Greg Foot ‘filters’ through the research on coffee’s carbon footprint alongside two experts, to find out where pods fall. He tastes the difference between a few different brewing methods, finds out how easy it is to recycle our pods, and what effect recycling them (or not) can have on their environmental impact. (The information in this episode was accurate at the time of recording.)

All our investigations start with YOUR suggestions. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voice note to our WhatsApp number 07543 306807.

PRESENTER: GREG FOOT PRODUCER: KATE HOLDSWORTH

Do we really need all those cleaning sprays?

Have a peek in anyone’s cupboard under the sink (ask first or it can get a bit weird) and you’re bound to find a clutch of cleaning sprays and products. The marketing often says they’re designed for certain rooms and do specific jobs.

But listener Alice wants to know if we really need different sprays for our bathrooms and kitchens. Will soap and water do the same job, and what about supermarket own-brand products? She’s also keen to know about the cleaning properties of natural products like vinegar…and what about the concentrated versions that allow you to add your own water?

Greg and Alice are joined by Dr Sally Bloomfield from the International Scientific Forum on Home Hygiene, as well as TV’s ‘Queen of Clean’, Lynsey Crombie, to run the science through the evidence mill.

All our investigations start with YOUR suggestions. If you've seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voicenote to our WhatsApp number 07543 306807

PRESENTER: GREG FOOT PRODUCER: SIMON HOBAN

Can taking special supplements help us to live longer?

It's the 100th episode of Sliced Bread and to mark the occasion we're investigating the pills and supplements that claim to help us live longer - and more healthy - lives. Listener Soly has heard about so-called 'biohackers' such as Bryan Johnson in the US, who are trying to turn back the clock on their biological age and reverse the process that makes their bodies vulnerable to illness and disease. Each day they're taking a special blend of compounds and chemicals which they claim slow down or even reverse the hallmarks of ageing.

Increasingly these supplements and diet plans are available to buy - but are they worth the money? Can they really extend our lives beyond the current normal human lifespan? What does the evidence say so far about their effectiveness?

Greg is joined in the studio by Dr Andrew Steele, author of 'Ageless: The New Science of Getting Older Without Getting Old' to try to unlock the secrets of staying young and run the studies through the evidence mill.

We could not have made it to 100 episodes of Sliced Bread without YOUR suggestions for wonder products to investigate. Please do keep them coming! If you have seen something claiming to make you happier, healthier or greener, and want to know if it is SB or BS, then please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voice note on WhatsApp to 07543 306807.

PRESENTER: GREG FOOT PRODUCERS: SIMON HOBAN AND PHIL SANSOM

Does a session in a float tank work wonders for your mental health and exercise recovery?

Listener Maddy has heard a lot about float tanks and joins Greg Foot to find out if it really is the latest product worth spending money on.

She’s a keen runner and wants to know if claims that it can help with exercise recovery stack up. And what about the effects on the brain? When Maddy's partner recently paid for a session in a float tank he reported a sense of both relaxation and euphoria, which helped him through a period of poor mental health. But is any of that backed up the science?

Greg speak to two experts in the field to run the studies through the evidence mill.

All of the ideas for out investigations come from you, our listeners, and we’re always on the lookout for more. If you have seen a wonder product that claims to make you happier, healthier or greener, and want to know if it is SB or BS, then please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voice note on WhatsApp to 07543 306807.

PRESENTER: GREG FOOT PRODUCER: SIMON HOBAN

Listener Nikki from Essex has a problem in her garden with a certain slippery character – the slug. She told Sliced Bread that she’s lost many a plant to them, and had to abandon growing certain kinds altogether – because while they’re being a nuisance, she doesn’t want to harm them.

She has been researching non-lethal slug repellents, and wants to know if they actually work? Can things like egg shells, copper tape and wool pellets stop them in their slimy tracks?

We speak to principal entomologist at the Royal Horticultural Society Doctor Hayley Jones, as well as zoologist, ecologist and honorary fellow of the Royal Entomological Society, Doctor Gordon Port to find out. You can also hear us put some slugs through their paces – as we set up a test to see what they avoid…

All of the ideas for out investigations come from you, our listeners, and we’re always on the lookout for more. If you have seen a wonder product that claims to make you happier, healthier or greener, and want to know if it is SB or BS, then please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voice note on WhatsApp to 07543 306807.

PRESENTER: Greg Foot

PRODUCER: Kate Holdsworth

Do drinks and powders with electrolytes help to hydrate you better?

Listener Rob got in touch as he’s recently taken up a new sport and wants to know if electrolytes can help his performance and recovery. He’s seen lots of adverts on social media for drinks and powders containing electrolytes that claim to hydrate you better than just plain water. But do they?

To find the answers, Greg speaks to Graeme Close, Professor of Human Physiology and Head of the Research Institute for Sports and Exercise Sciences at Liverpool John Moores University.

All our investigations start with YOUR suggestions. If you've seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voicenote to our WhatsApp number 07543 306807

PRESENTER: GREG FOOT PRODUCER: SIMON HOBAN

Listener Raffi is tired of his morning coffee going cold by the time he's ready to drink it. There are plenty of products out there promising to do a better job than Raffi's flask, and they come with a range of price tags. But how do they work and what is the ideal drinking temperature? Dr Michael de Podesta, a chartered physicist and measurements expert, has been looking into these very questions. He joins Greg and Raffi in the studio to run through his experiments - and explain how 'double walled technology' works and whether it's the answer to Raffi's prayers. Michael's even been trying out a high tech cup that claims to instantly cool your drink to a perfect drinking temperature - and keep it there for hours. Insulated cups also claim to be leak proof, durable and - in some cases - dishwasher proof. So joining them for this one is Kamisha Darroux, principal scientific adviser for Which? to talk about the tests they do and which other features are worth spending your money on. So are insulated coffee cups the best thing since sliced bread?

PRESENTER: GREG FOOT PRODUCER: TOM MOSELEY

Greens powders are made up of dozens of ingredients, which are ground up and added to water. They claim to do all sorts of things for our bodies, like give us extra energy, clearer skin, boost our gut health and reduce bloating. But they're not cheap. So what's in them and do they work? That's what listener Sofie, whose social feeds have been bombarded with adverts for greens powders, wants to know. She's not alone - we've had lots of messages asking us to look into these products. To get some answers, Greg speaks to British Dietetic Association spokeswoman Sian Porter, and food scientist Dr Emily Leeming.

The prices of the products were correct at the time of the recording.

PRESENTER: GREG FOOT PRODUCER: TOM MOSELEY

Lots of people use a foam roller, either before after exercise. It's not usually a very comfortable experience - as Greg finds out in this episode - but is worth the pain? Can they really increase flexibility before exercise, and ease our muscles afterwards? Is it any better than stretching? As you'd expect, there are plenty of claims around these products, which cost anything from a tenner to more than £100 for a vibrating version. We're going right around the world for this one - listener Brendon joins us all the way from New Zealand, and to get him some answers we've got foam roller expert Dr David Behm dialling in from Canada. National Physiotherapy Lead for Nuffield Health Jodie Breach also joins Greg in the studio. So are foam rollers the best thing since sliced bread?

PRESENTER: GREG FOOT PRODUCER: TOM MOSELEY

Do more expensive dishwasher tablets clean better? And how do eco versions stack up?

We are back with a new series of Sliced Bread and even more investigations into your suggested wonder products! We'll also be hitting a significant milestone during this batch of programmes so look out for more on that.

First up - dishwasher tablets. Listener Deborah got in touch after hearing our deep-dive into dishwashers themselves and had some burning questions about the tablets we put in them. Do more expensive ones give you a better clean? Do they protect glasses better? And what about the eco brands that promise to be kinder to the environment?

Listener Graham sent a voicenote asking whether buying an 'all-in-one' tablet is better than using separate components, either for cleaning or the environment.

Greg's joined by Deborah and a panel of experts in our studio at Media City in Salford to run all these questions through the wash.

All our investigations start with YOUR suggestions. If you've seen an ad, trend or wonder product promising to make you happier, healthier or greener, email us at sliced.bread@bbc.co.uk OR send a voicenote to our WhatsApp number 07543 306807.

PRESENTER: GREG FOOT PRODUCER: SIMON HOBAN

Could fridges make way for kitchen cabinets that don't just keep food fresh but actually grow it?

Dough is a new series from BBC Radio 4 which looks at the business behind profitable, everyday products, assessing where the smart money is going now and what that could mean for all of us in the years ahead.

In this episode, the entrepreneur Sam White speaks with experts from the world of refrigeration including:

Federica Torelli – Head of Product Management with Smeg which makes fridge freezers.

Emir Lasic - Principal Analyst with the industry analysts, Omdia.

Jason Hirst - CEO and founder of EvoGro which makes plant growing cabinets.

Also joining them is the technology expert and applied futurist, Tom Cheesewright, who offers his insight and predictions on what might be coming beyond the current production pipeline.

Together, they explore fridge freezer trends and inventions chatting about their own choices for game changing, and pointless, innovations.

We hear how energy efficiency labels are not always as accurate as you might think and assess the chances of indoor incubators providing a new home for vegetables and leafy greens away from the fridge.

Produced by Viant Siddique & Jon Douglas. Dough is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

Sliced Bread returns for a new batch of investigations in August when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

Will anyone iron clothes in the future?

Dough is a new series from BBC Radio 4 which looks at the business behind profitable, everyday products, assessing where the smart money is going now and what that could mean for all of us in the years ahead.

In this episode, the entrepreneur Sam White speaks with experts from the world of garment care including:

Leonor Carneiro - the category leader for garment care at Versuni which owns the Philips brand and is famous for making products including steam irons.

Veronika Kandusova - a consultant with the market researchers, Euromonitor International.

Frej Lewenhaupt - the CEO and co-founder of Steamery, a company which makes garment steamers.

Also joining them is the technology expert and applied futurist, Tom Cheesewright, who offers his insight and predictions on what might be coming beyond the current production pipeline.

Together, they explore the products that are replacing traditional irons, explain why fewer people in the UK tend to iron today and chat about their own choices for game changing and least effective ironing innovations.

We hear why clothes iron manufacturers are yet to crack battery power and get a tantalising glimpse of how even more of us might avoid ironing in the future.

Produced by Jon Douglas. Dough is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

Sliced Bread returns for a new batch of investigations in August when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

How do modern hairdryers protect against damage from excessive heat?

Dough is a new series from BBC Radio 4 which looks at the business behind profitable, everyday products and considers how they might evolve in the future.

In this episode, the entrepreneur Sam White speaks with experts from the world of hairdryer manufacturing, namely Robyn Coutts, a senior design manager at Dyson and Andrew McDougall, director of beauty and personal care research at the analysts, Mintel.

Also joining them is the technology expert and applied futurist Tom Cheesewright, who offers his insight and predictions on what might be coming beyond the current production pipeline.

Together, they explore how hairdryers went from gas-powered chimneys to handheld devices, examine some of the latest trends and technology before giving their expert opinions on game-changing - and pointless - hair drying innovations.

Dough looks at where the smart money's going now and what that could mean for all of us in the years ahead.

Produced by Viant Siddique and Jon Douglas.

Dough is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

Sliced Bread returns for a new batch of investigations in August when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

In the meantime, Dough is available in the Sliced Bread feed on BBC Sound

Why do we buy so many vacuum cleaners?

Dough is a new series from BBC Radio 4 which looks at the business behind profitable, everyday products and considers how they might evolve in the future.

In this episode, the entrepreneur Sam White speaks with experts from the world of vacuum cleaner manufacturing, including:

Grahame Capron-Tee - who has seen many significant changes during his long career in the industry;

Nick Grey - the inventor and founder of Gtech;

Anthony Williams - a global director at the data insights company, GFK.

Also joining them is the technology expert and applied futurist Tom Cheesewright, to offer his insight and predictions on what might be coming beyond the current production pipeline.

Together, they explore how vacuum cleaners went from exterior, horse-drawn contraptions to interior, automatic robots scuttling around on the floor, explain why UK households buy so many vacuum cleaners and give their expert views on game-changing - and pointless - product innovations.

There's a debate about bagged versus bagless vacuum cleaners and a discussion on when robotic vacuum cleaners might be able to clean more than just the floors.

Dough looks at where the smart money's going now and what that could mean for all of us in the years ahead.

Produced by Jon Douglas. Dough is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

Sliced Bread returns for a new batch of investigations in August when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

What might our TV sets be like in the future?

Dough is a new series from BBC Radio 4 which looks at the business behind profitable, everyday products and considers how they might evolve in the years to come.

In this episode, the entrepreneur Sam White speaks with experts from the world of television manufacturing, including Brian Palmer, who has seen many interesting and amusing changes during his long career in the industry.

Brian is now the founder and chief executive officer of Cello Electronics (UK) Ltd which makes televisions at its factory in County Durham.

He gives a candid account of some of the ups and downs he has faced, while explaining how his business has always managed to make a profit, despite competition from global rivals.

Paul Gray is a Research Director for Consumer Electronics and Devices at the analysts, Omdia. With a background in TV manufacturing, he has considerable knowledge on how the business has changed.

Brian and Paul offer their views on game-changing - and pointless - TV innovations before considering where companies are investing their money now.

Tom Cheesewright, a technology expert and applied futurist, then offers his predictions on what might be coming beyond the current production pipeline.

TVs have come a long way in a relatively short space of time and where they are going next might surprise you!

Produced by Jon Douglas. Dough is a BBC Audio North production for BBC Radio 4 and BBC Sounds.

Sliced Bread returns for a new batch of investigations in August when Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

In the meantime, Dough is available in the Sliced Bread feed on BBC Sounds

Dough is a new series from BBC Radio 4 which looks at the business behind profitable, everyday products and considers how they might evolve in the future.

In each episode, entrepreneur Sam White, futurist Tom Cheesewright and a host of technology experts take on a popular product, look at where the smart money's going now and then try to predict what that could mean for all of us in the years ahead.

The series starts on BBC Radio 4 and will be available in the Sliced Bread feed on BBC Sounds weekly from Thursday, 18 July 2024.

Listener Chris from Suffolk recently took a DNA ancestry test, and after getting some interesting results back, he wondered how accurate they really were?

Greg Foot finds out by taking two tests himself – and has the results and his family tree revealed to him by DNA Genealogist from Finding Families, Louise Baldock.

He also speaks to Professor of Genetics at Leicester University Mark Jobling to find out what these companies are looking for, what they can or can’t determine from our DNA in terms of where we came from, and asks the question – is sharing our DNA with these companies safe?

All of the ideas for our investigations come from you, our listeners, and we’re always on the lookout for more. If you have seen a wonder product that claims to make you happier, healthier or greener, and want to know if it is SB or BS, then please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voice note on WhatsApp to 07543 306807.

PRESENTER: Greg Foot

PRODUCER: Kate Holdsworth

Are the latest ear plugs better for gigs, focus and sleep?

In this special edition of Sliced Bread, recorded at the Hay Festival in South Wales, Greg Foot investigates the newer style of ear plugs. He's joined by listener Marni who's seen adverts for brands like Loop, which promise to protect your hearing at higher volumes while still allowing you to enjoy music at gigs. Other models in their range claim to give you better focus, shutting out extraneous noise but still allowing you to hear conversation. Or, in the case of their 'Quiet' model, sleep better.

As ever Greg's joined by two experts to deep-dive into the science and find out if the evidence backs up the marketing claims. And with the help of a special dummy head fitted with microphones, they carry out a series of tests to hear the difference between traditional foam ear plugs and the newer models.

If you have seen a wonder product that claims to make you happier, healthier or greener and want to know if it is SB or BS then please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807

PRESENTER: Greg Foot PRODUCERS: Kate Holdsworth and Simon Hoban

Can fortified drinks and spreads really reduce cholesterol?

Almost half of UK adults have raised cholesterol, according to the charity Heart UK - and Sliced Bread listener Cathy is one of them. She found out after taking a test at her GP and wants to do something about it. Her first plan of action is to make changes to her lifestyle, such as diet and exercise. As part of that, Cathy wants to know if the spreads and drinks that claim to lower cholesterol really do work.

Greg Foot is joined by Cathy and a panel of experts at our studios in Salford to investigate. What are the ingredients that are proven to lower cholesterol? How effective are they compared to widely-prescribed statins - and are the supermarket own brand versions of these drinks and spreads just as good as branded ones?

All of the ideas for our investigations come from you, our listeners, and we're always on the lookout for more. If you have seen a wonder product that claims to make you happier, healthier or greener and want to know if it is SB or BS then please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807

PRESENTER: Greg Foot PRODUCER: Simon Hoban

This episode has been edited since broadcast. Twelve year old Bradley got in touch with Sliced Bread after trying out his mum Jennifer’s acupressure mat. Jennifer says she swears by it, it relaxes her, and she even falls asleep on it! But after testing it out himself, he was less than convinced.

He asked us to find out what these mats are meant to do, whether they work or if they’re a placebo effect, and whether paying more for one could mean better results? Joining Greg in the studio to discuss them, is Clinical Acupuncturist Phil Trubshaw from the Manchester Movement Unit based at Manchester Metropolitan University, as well as the Director of Research at the Northern College of Acupuncture, Dr. Karen Charlesworth.

Have you seen a product that claims to make you happier, healthier or greener? Want to know if it is SB or BS? Then please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807.

PRESENTER: Greg Foot

PRODUCER: Kate Holdsworth

What's the best - and most humane - way to get rid of pests?

For some of us Tom and Jerry might be the sum total of our knowledge of the struggle between domestic life and unwanted rodents. But for listeners Colin and Mary, things are getting much more real! Colin wants to know if the plug-in devices he's seen that promise to deter rats and mice using ultrasonic actually work. Mary has caught mice and then released them back into the wild in nearby woodland, believing it's the more humane way to deal with the problem. But is it?

With the help of Natalie Bungay from the British Pest Control Association and Rob Young, Professor of Wildlife Conservation at the University of Salford, Greg Foot sets out to find the answers, hoping to nibble at the metaphorical cheese without getting caught in the figurative trap (or something).

All of the ideas for our investigations come from you, our listeners, and we're always on the lookout for more. If you have seen a wonder product that claims to make you happier, healthier or greener and want to know if it is SB or BS then please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807

PRESENTER: GREG FOOT PRODUCER: SIMON HOBAN

Listener Jennifer is considering switching contact lenses, if there's an alternative that's more eco friendly. She's not alone - we've had lots of questions about eyecare options, and whether the fancy features some lenses offer are worth the extra cash. Joining Greg and Jennifer in the studio to talk all things contact lens are Daniel Hardiman-McCartney, a clinical adviser to the College of Optometrists, and Sarah Smith - a research optometrist who's studied the environmental impact of these tiny pieces of plastic.

Have you seen a product that claims to make you happier, healthier or greener? Want to know if it is SB or BS? Then please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807

PRESENTER: Greg Foot PRODUCER: Tom Moseley

Is it worth paying more for premium car tyres?

There's a huge range of car tyres to choose from and the price differences between them can be significant. So do you really need to pay more to get a good tyre?

Listener Ian runs a car maintenance business and wants to know if the budget tyres he's been fitting are the right choice. Will they last as long and be just as safe? What do the different ratings on the labels you can see online mean? And as he moves towards electric cars he's also keen to know whether they need a special sort of tyre.

With the help of two experts in the field, Greg Foot 'treads' through the studies and the science to find out more. It's how he rolls (we'll stop now).

As ever we are still looking for your suggestions of products to look into. If you've seen something promising to make you happier, healthier or greener and want to know if it is SB or BS please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807

PRESENTER: GREG FOOT PRODUCER: SIMON HOBAN

Lots of different types of period products claim to be eco friendly, from menstrual cups to period pants and reusable pads. But how do their environmental credentials stack up? That's what listener Sam wants to know - and she's not the only one asking about not just the impact of these so called sustainable period products on planetary health, but also on women's health too. Joining Sam and Greg for this one are Natalie Fee, founder of the non profit City to Sea, who campaigns for "plastic-free periods", and Dr Nicola Tempest, a senior lecturer in gynaecology at Liverpool University.

And if you've seen something promising to make you happier, healthier or greener and want to know if it is SB or BS please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807

PRESENTER: GREG FOOT PRODUCER: TOM MOSELEY

The UK market for air care products is expected to grow to £674 million this year - and for this episode, we're investigating just how these products tackle bad smells in our homes. Can air fresheners really "eliminate" stinky odours with science, or do they just smell nicer? And what does using them do for our air quality? That's what listener Conor from Manchester wants to know. He joins Greg in the studio, alongside two experts - Nicola Carslaw, a professor in indoor air chemistry‘ at the University of York, and emeritus professor of chemo-reception at the University of Manchester, Krishna Persaud.

Have you seen something promising to make you happier, healthier or greener? Want to know if it's SB or BS? Please let us know - you can email sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807.

PRESENTER: GREG FOOT PRODUCER: TOM MOSELEY

Is an LED face mask the secret to brighter, clearer, more youthful skin?

Greg Foot is back with a new series of Sliced Bread to run a whole new batch of your suggested wonder products through the evidence mill. From car tyres to contact lenses, air fresheners to LED face masks, Greg will separate science fact from marketing fiction as he investigates whether each product is 'the best thing since sliced bread' or 'marketing BS'.

There's a slightly new sound to this new series: having recorded most of the previous episodes remotely, Greg is going to be joined in the studio by the listener and experts to investigate the wonder products together!

First to join Greg is Helen Leneghan from County Down. She’s seen LED Face Masks all over social media and wants to know if they actually work. Do they reduce your wrinkles? Will they give you a radiant glow? And can they help with some skin conditions like acne or rosacea?

As ever, if YOU have seen something promising to make you happier, healthier or greener and want to know if it is SB or BS please do send it over on email to sliced.bread@bbc.co.uk or drop us a message or voicenote on Whatsapp to 07543 306807

PRESENTER: Greg Foot PRODUCER: Simon Hoban

Why did Safeway's UK supermarkets disappear?

Safeway was once one of our biggest supermarket chains, so why did it drop down the list of top performers before disappearing altogether?

The BBC Business journalist, Sean Farrington, looks into it and speaks to the former Safeway director, Teresa Wickham, a former Safeway supplier, Judy Garner, and the News Editor, Ronan Hegarty, from The Grocer magazine.

Alongside them all to analyse Safeway's fortunes is the self-made millionaire and serial entrepreneur, Sam White.

This episode was produced by Viant Siddique.

Toast examines the brands that reached dizzy heights only to end up…toast.

It is a BBC Audio North production for Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Green Shield Stamps could be traded in for 'free' gifts so why did consumers abandon them?

Sean Farrington examines their rise and fall and discovers how they spawned a famous retail chain which is still trading.

The stamps were the centrepiece of an early form of loyalty scheme and were collected by tens of millions of people across the UK.

They were given out by shops with every purchase and could be exchanged for a wide range of household goods and luxury items from handbags to vacuum cleaners and even cars.

The BBC Business journalist, Sean Farrington, speaks to expert guests including:

Sir John Timpson - chairman of the retail services provider, Timpson, who dedicated a chapter of his book on 'High Street Heroes' to the Green Shield Stamp founder, Richard Tompkins.

Professor Leigh Sparks - Professor of Retail Studies at the University of Stirling.

Alongside them, analysing the stamps' fortunes is the entrepreneur, Sam White.

Toast is a BBC Audio North production for Radio 4 and BBC Sounds.

This episode was produced by Jon Douglas.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in May.

In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Why did Mothercare have to close all of their UK stores?

Sean Farrington discovers what happened to the baby goods retailer which once dominated the high street.

Alongside him, analysing Mothercare's fortunes, is the entrepreneur, Sam White.

The pair hear from Tim Curtis who once ran Mothercare's website, catalogue and home delivery service; Amena Khan, a loyal Mothercare customer and Richard Lim, CEO of Retail Economics.

They chart the highs and the lows and learn how Mothercare continues to trade today, albeit in a different form.

Produced by Jon Douglas and Shanaye Mainoo-Magnone. Toast is a BBC Audio North production for Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Why was the video sharing platform, Vine, closed down?

Sean Farrington discovers what happened to the app which pioneered short, shareable videos on social media.

Sean speaks to one of Vine's founders, Rus Yusupov, the Vine content creator, Eric Dunn, and the BBC's Technology Editor, Zoe Kleinman.

Alongside them all analysing Vine's fortunes is the self-made millionaire and serial entrepreneur, Sam White.

Produced by Viant Siddique. Toast is a BBC Audio North production for Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Why did the restaurant chain, Little Chef, disappear from our roadsides?

Sean Farrington discovers what happened to the brand which brought us Jubilee Pancakes, Olympic Breakfasts and free lollies for the kids.

At its peak, Little Chef had over 400 restaurants on most of our major highways and a turnover well in excess of £100m.

So, how did such a successful business ultimately end up toast?

Sean speaks to Fiona Alper who was married to the Little Chef co-founder, Sam Alper; the entrepreneur, Lawrence Wosskow, who once owned Little Chef and Becky Parr-Phillips who started as a waitress but rose through the ranks to become Little Chef's head of operations.

Alongside them all to analyse Little Chef's fortunes is the self-made millionaire and serial entrepreneur, Sam White.

This episode was first broadcast in April 2024

Produced by Jon Douglas. Toast is a BBC Audio North production for Radio 4 and BBC Sounds.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which could be covered in future episodes.

Sliced Bread returns for a new batch of investigations in May. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

This one's all about mushrooms - not so much your chestnut, button or portobellos from the supermarket, but more the likes of lion's mane, reishi and chaga. These much-feted fungi are claimed to offer all sorts of benefits, from relaxation to disease-fighting properties. We've had loads of questions about products containing them, particularly around mushroom coffee. Is there any evidence that it's better for you than your regular brew? Listener Leon is fond of it - and wants to know if there's any science to back up his inclination. To get him some answers, we hear from a registered nutritionist and a mycologist (fungi expert) who's just written a book all about medicinal mushrooms. So are they the best thing since Sliced Bread?

If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener and want to know how it stacks up, then email us: sliced.bread@bbc.co.uk or send a voice note to our WhatsApp number: 07543 306807

PRESENTER: GREG FOOT PRODUCER: TOM MOSELEY

Is it better to wash your dishes by hand or use a dishwasher?

This question from listener Eve has got to be among the most hotly contested debates out there. She wants to know which method uses more water and which is more energy efficient. To find out, we speak to a man who's spent decades studying the differences - Professor Rainer Stamminger from the University of Bonn in Germany.

Eve also wants to know about the eco settings on dishwashers: how can they save money if they take so much longer? And should you pre-rinse before putting things in?! In short, does the evidence around dishwashers stack up (sorry!) Greg will be finding out.

PRESENTER: Greg Foot PRODUCER: Simon Hoban

Greg's getting electric for this one, as he tries out a tens machine. Tens (transcutaneous electrical nerve stimulation) is a type of pain relief which uses a mild electrical current. They're marketed at all types of pain - but do they work? The NHS isn't convinced yet. Listener Patrick is one of many who have asked about these devices, so we got in touch with a a professor who's studied them for 40 years. Also - another type of electrotherapy is a circulation booster. These circular devices claim to be able to help sore legs by activating the muscles. On behalf of listener Rick, Greg finds out what the evidence is for their effectiveness.

PRODUCER: TOM MOSELEY PRESENTER: GREG FOOT

Which is the cream of the crop for your health and the planet?

The supermarket shelves are fairly bulging with plant-based options for people who either prefer not to drink cow's milk or can't for health reasons like an allergy. Some have been around for a while - like soy, almond and the current best-seller in the UK, oat - but there are newer additions to consider like hazelnut, hemp and a drink made from dried peas.

Listener Sian wants to know if these milk alternatives are better for her health and the environment than cow's milk. Do they give you the same nutritional benefits? And what's the carbon footprint of each, and how do they compare to the production of cow's milk?

If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener and want to know if there’s any evidence behind it, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807

Presenter: Greg Foot Producer: Simon Hoban

Millions of us use fitness tracker watches to count how many steps we take each day - they also claim to tell us how we're sleeping and how stressed we are, as well as a host of other metrics. But how accurate are they - and are they the best thing since Sliced Bread? We've had loads of requests from you to look into fitness trackers. So with multiple watches on each arm, Greg's being put through his paces at Loughborough University under the watchful eye of Dr James Sanders, senior research associate in digital health for lifestyle.

PRESENTER: GREG FOOT PRODUCER: TOM MOSELEY

What cookware is best for your kitchen?

There is a bewildering array of pots and pans on offer: stainless steel saucepans, cast iron skillets, even 10-in-1 cookware systems that use layers of various materials. But do they deliver on their promises to help you reach culinary bliss? Listener Emily wants to know if the ones she's seen live up to the hype or are just marketing BS. What do all the materials do? What about cleaning them? And just what is the much-vaunted 'hot spot' that lights up at a certain temperature?!

There are also lingering concerns about non-stick coatings. Are they safe? And what about the alternatives if you're not sure?

Please do keep your suggestions coming of wonder products for me to investigate. If you’ve seen an ad, trend or wonder product promising to make you happier, healthier or greener and want to know if there’s any evidence behind it, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807

Presenter: Greg Foot Producer: Simon Hoban

Gum disease is extremely common in dogs - with some breeds particularly badly affected. So it's no surprise there are all sorts of products on the market offering to clean your pet's teeth - which might be particularly appealing if you don't fancy grabbing a toothbrush and doing the job yourself. As well as chews of many shapes and sizes, there are additives to water - and even seaweed extract to sprinkle on their food. It's a serious business. We've had loads of emails asking us to look into this one - including from listener Sarah, who wants help on behalf of Heidi, her Miniature Schnauzer. To get them some answers, Greg hears from a pet nutritionist and a vet who's an expert in dental care. Are dog dental chews the best thing since sliced bread?

PRESENTER: GREG FOOT PRODUCER: TOM MOSELEY

Are more expensive face creams worth it?

I'm back with a new series of Sliced Bread to investigate more of your suggested wonder products and I'm starting with one of the most-requested so far. Do more expensive moisturisers, serums and oils live up to the hype? Can they result in smoother, brighter, firmer, healthier skin or is it all just marketing BS?

Listener Aristide wants to know whether one of the most expensive products on the market - 'Creme de la Mer' (£80 for 15ml) - has any more evidence to back it up than the cheap moisturiser he uses from the High Street. And listener Fiona is keen to hear about the effectiveness of retinol, one of the most popular ingredients used in creams and serums today.

In this episode I'll get the answers with the help of our expert, consultant dermatologist Dr Emma Wedgeworth.

Once again this series I'm looking for more of your suggestions for wonder products to investigate. If you’ve seen an ad, trend or fad rproduct promsing to make you happier, healthier or greener and want to know if there’s any evidence behind it, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807

Presenter: Greg Foot Producer: Simon Hoban

Greg Foot returns to investigate a whole new batch of so-called wonder products suggested by you, the listeners.

Sliced Bread is back for a new series from Thursday 8 February, 2023 on BBC Radio 4 and BBC Sounds, with new episodes available weekly on Thursdays on BBC Sounds and wherever you get your podcasts.

Why did sales of the best-selling soft drink, Sunny Delight, suddenly bomb in the 1990s?

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?

In this episode, which was first broadcast in January 2024, Sean learns why sales of Sunny Delight faltered in the UK after an extraordinarily successful launch.

Sean speaks to some of the people who worked on the brand, hearing how it became a hit before a series of unfortunate coincidences undermined its popularity.

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed Sunny Delight's fortunes.

'Sunny D', as it is known today, is still sold in some UK supermarkets. It has different owners and ingredients but it has never matched the incredible sales figures which it achieved in its early days.

CORRECTION: Beta-carotene is not a B vitamin as briefly referenced in this programme. It's turned into vitamin A in the body.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which we could cover in future episodes

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

Why did the package holiday brand, Club 18-30, disappear?

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?

In this episode, which was first broadcast in January 2024, Sean learns why Club 18-30 fell out of favour.

Its package holidays for young people were a hit for decades so why couldn't it keep going?

Sean speaks to holidaymakers who remember their Club 18-30 experiences well.

A former manager explains how they hoped to keep the brand going and why that proved impossible.

Alongside them all, analysing the business' fortunes is the self-made millionaire and serial entrepreneur, Sam White.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which we could cover in future episodes

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

Why did the best-selling computer manufacturer, Commodore, go bust?

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?

In this episode, Sean examines the remarkable story behind the man who founded one of the world's best-selling computer manufacturers.

Commodore computers were huge in the 1980s so why couldn't the business adapt to survive in an age when computing became even more popular?

Expert commentators and employees reflect on why the company was so successful and what led to its demise.

Guests include David Pleasance - a former Commodore international executive and later joint managing director of its UK arm; Tim Danton - editor-in-chief of PC Pro magazine; Dan Wood - a Commodore computers enthusiast.

Alongside them is the self-made millionaire and serial entrepreneur, Sam White, to analyse the missteps that changed the brand’s fortunes.

If you have an idea for a topic with a toast moment then you can email the programme at toast@bbc.co.uk

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

What went wrong at Jamie Oliver's UK restaurant chain, Jamie's Italian?

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?

In this episode, which was first broadcast in February 2024, Sean and the serial entrepreneur, Sam White, examine the fortunes of Jamie Oliver's Italian restaurant chain. It was a big hit when it launched so why couldn't it maintain that success?

Expert commentators - and Jamie Oliver himself - reflect on what made his restaurants so special and what led to their demise.

Tracey MacLeod, formerly of The Independent, was one of the first restaurant critics through the door; Emma Lake, Assistant Editor at The Caterer magazine wrote extensively about Jamie's Italian; Peter Harden, the co-founder of Harden's Restaurant Guide, has trawled through reviews of Jamie's Italian to see what changed from the customers' perspective.

Jamie Oliver's perspective comes through an interview he did with Kirsty Young for the Radio 4 series 'Young Again'.

If you have an idea for a topic with a toast moment then you can email the programme at toast@bbc.co.uk

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of wonder products and businesses which had promised so much to consumers.

You can contact us at toast@bbc.co.uk

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea which ended up toast, examining the reasons behind the failure and discovering what can we learn from its story today.

Sean unpicks all the early optimism, hype and ambition, speaking to expert commentators to discover how they view things now and what, if anything, could have been done differently.

Sean is assisted by the self-made millionaire and serial entrepreneur, Sam White, as together they try to work out what went wrong.

This week, Sean and Sam look into the Sinclair C5 - an electric vehicle from the 1980s which promised to revolutionize personal transport.

They get a first-hand account of what happened from the former Managing Director of Sinclair Vehicles Ltd, Barrie Wills, and hear how the Isle of Cumbrae became a hotbed for the Sinclair C5....until the little vehicles started breaking down all over the island.

They also speak to Grant Sinclair - nephew of the C5's inventor, Sir Clive Sinclair - and hear how he has devised a new and very different take on the C5 which he plans to launch soon.

Presenter: Sean Farrington Producer: Jon Douglas

Toast is a spin-off from Sliced Bread, the series in which Greg Foot investigates the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

Sliced Bread returns for a new batch of investigations in May. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of wonder products and businesses which had promised so much to consumers.

You can contact us at toast@bbc.co.uk

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea which ended up toast, examining the reasons behind the failure and discovering what can we learn from its story today.

Sean unpicks all the early optimism, hype and ambition, speaking to expert commentators to discover how they view things now and what, if anything, could have been done differently.

Sean is assisted by the self-made millionaire and serial entrepreneur, Sam White, as together they try to work out what went wrong.

This week, Sean and Sam look into a hugely successful website from a time when most people in the UK were slowly getting used to the internet.

Friends Reunited provided a unique way for users to reconnect with old school friends.

It made a fortune for its founders but was closed for good in 2016. Could it still have been successful today?

Toast is a spin-off from Sliced Bread, the series in which Greg Foot investigates the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

Sliced Bread returns for a new batch of investigations in May. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

The producers are Jay Unger and Jon Douglas.

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of wonder products and businesses which had promised so much to consumers.

In each episode the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt?

Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today?

Sean unpicks all the early optimism, hype and ambition. He speaks to expert commentators and to people involved with doomed wonder products to discover how they view things now and what, if anything, could have been done differently.

Along the way he discovers charming and surprising stories from people who took to these products but lived to regret it and, with the help of self-made millionaire and serial entrepreneur Sam White, tries to work out where they went wrong.

This week, Sean and Sam examine the game and movie rental chain, Blockbuster.

Its first store opened in 1985 in Dallas, Texas. At its peak in 2004, it had around 9,000 stores globally, was earning nearly $5.9 billion in revenue and employed over 84,000 people worldwide.

How did it lose its way? Spoiler alert - it wasn't just down to the rise of streaming services like Netflix.

Toast is a spin-off from Sliced Bread, the series in which Greg Foot investigates the latest so-called wonder products to find out whether they really are the best thing since sliced bread.

Sliced Bread returns for a new batch of investigations in May. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is a BBC Audio North production for BBC Radio 4.

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of wonder products and businesses which had promised so much to consumers. In each episode the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did people back it? Why did they get burnt? Some of the world’s most successful businesses have also brought us some of the world’s most remarkable failures. So, what led them to be toast? And what can we learn from their stories today? Sean unpicks all the early optimism, hype and ambition. He speaks to expert commentators and to people involved with doomed wonder products to discover how they view things now and what, if anything, could have been done differently.

Along the way he discovers charming and surprising stories from people who took to these products but lived to regret it and, with the help of self-made millionaire and serial entrepreneur Sam White, tries to work out where they went wrong. This week, Sean and Sam look into a fat substitute called Olestra which promised to make savoury snacks healthier.

With none of the fat and far fewer calories, Olestra sounded like a dieter's dream..... but it didn't turn out that way.

Toast is a spin-off from Sliced Bread, the series in which Greg Foot investigates the latest so-called wonder products to find out whether they really are the best thing since sliced bread. Sliced Bread returns for a new batch of investigations in May. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds. Toast is a BBC Audio North production for BBC Radio 4.

From the team behind the hit series, Sliced Bread.

Sean Farrington investigates wonder products and businesses which promised so much to consumers.... but ultimately ended up toast.

Sean is joined by the self-made millionaire and serial entrepreneur, Sam White, to conclude what went wrong. Together they look at why a product or business failed, and what we can learn from their stories today.

In this episode, Sean talks about wearable tech and Google Glass.

These futuristic looking spectacles, with a heads-up display which showed text messages and street directions and allowed users to record video footage of what was happening around them, were named in Time Magazine as one of the best inventions of 2012.

There was plenty of hype. Google even demonstrated them by live-streaming a sky dive using Google Glass.

But by 2015, just two years after their release, Google announced that Google Glass Explorer, the consumer version of the glasses, was going to be shelved, and the version used by businesses has since been ditched too.

Sean and Sam speak to the BBC's former technology correspondent, Rory Cellan Jones, and the 'godfather' of wearable technology, Professor Sandy Pentland from the Massachusetts Institute of Technology), to discover how Google Glass went from being the best thing since sliced bread, to toast.

Presenter: Sean Farrington Producer: Jay Unger

Greg Foot introduces a new series from the team that brought you Sliced Bread.

In Toast, Sean Farrington examines the wonder products and businesses that promised so much at launch but ultimately crashed and burned. With the help of industry experts, he asks what went wrong and what - if anything - they could have done differently.

Toast is available in the Sliced Bread feed on BBC Sounds.

Why did Toys R Us have to close all of its UK superstores in 2018?

While Sliced Bread takes a break we serve up… Toast. A study of the spectacular failures of brands which had promised so much to consumers.

In each episode, the presenter and BBC business journalist, Sean Farrington, examines one big idea. What did it promise? Why did it fail? What can we learn from it today?

In this Christmas special, Sean examines the charming story behind one of our best-known toy brands before hearing how it faltered.

Expert commentators and employees reflect on why the business had been so successful and what went wrong.

Alongside them is the self-made millionaire and serial entrepreneur, Sam White, to analyse the missteps that changed the brand’s fortunes.

Together, they hear how Toys R Us is making a comeback in the UK.

You can email the programme at toast@bbc.co.uk

Feel free to suggest topics which we could cover in future episodes.

From big tech to high street retail and, of course, food, Toast tackles the business ideas that, one way or another, ended up cooked.

Sliced Bread returns for a new batch of investigations in February. In the new series, Greg Foot will investigate more of the latest so-called wonder products to find out whether they really are the best thing since sliced bread. In the meantime, Toast is available in the Sliced Bread feed on BBC Sounds.

Toast is produced by Jon Douglas and Viant Siddique and is a BBC Audio North production for Radio 4 and BBC Sounds.

Sean Farrington returns with the Radio 4 series that examines the spectacular failures of wonder products and businesses which had promised so much.

Toast is back with a special Christmas episode looking at the rise and fall of toy superstore Toys R Us on 18 December, 2023, and then returns for a new series on BBC Radio 4 and BBC Sounds on 11 January, 2024.

Can changing your sheets be good for you - and the environment? We've had loads of requests to look at the best way to make your bed - specifically, how all the different options for sheets and pillowcases compare. Cotton seems to be king when it comes to popularity, but is it justified? Listener Rosemary is a linen fan, but wants to know whether eucalyptus bedding lives up to the hype. How do its eco credentials stack up - and what does it feel like? Speaking of feel - silk pillow cases have a reputation for luxury, but listener Cathy wants to know whether sleeping on one will - as the marketing promises - also help your skin and your hair. Could it really help with acne? We'll hear from a dermatologist and a fabrics expert - and there are some surprising answers to this one!

If you've seen a claim you'd like investigating, you can email the team on sliced.bread@bbc.co.uk or send us a WhatsApp voice note on 07543 306807.

PRESENTER: GREG FOOT PRODUCER: TOM MOSELEY

Which Christmas tree is better for the environment - real or fake?

Everyone loves the smell of a freshly cut pine or spruce but the vast majority of them go to landfill. So would a plastic tree be better?

Listener Eleanor wants to have a more sustainable Christmas and has some great questions. Is there a better way to dispose of your real tree? How about a pot-grown tree you could use again the next year? And she's even heard about the possibility of renting a Christmas tree - the same one, year after year! Is that a thing?

In this frankly festive episode I attempt to get to the root of the problem (sorry!) by speaking to an ecological expert and a journalist who's attempted to rent the whole of Christmas.

Presenter: Greg Foot Producer: Simon Hoban

Trying to buy a new vacuum cleaner can be a pretty confusing experience. Do you go bagged or bagless? Corded or cordless? Is it worth paying extra for something with anti hair wrap tech? Or forking out for a robot to do it all for you? That's what listener Sally is tempted by - she wants to know if a robot will clean as well as a regular handheld version. Listener Rachel wants advice on which features are worth the extra cash. To help them navigate this complicated market, Greg consults Grace Forell, a consumer expert from Which? and host of its Get Answers podcast - and finds out all about dust with professor Hasan Arshad, who leads allergy research at the University of Southampton.

If you’ve seen an ad, trend or fad relating to another consumer product and wonder if there’s any evidence to back up a claim, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807

PRESENTER: Greg Foot PRODUCER: Tom Moseley

Are expensive sports bras worth the money?

Buying a sports bra can be a baffling experience, not least because of the marketing terminology which is full of buzz-phrases like 'high intensity support', 'specialist materials' and 'racer backs'.

Listener Teresa has seen sports bras ranging in price from just a few pounds to three figures and wants to know if paying more means you get greater support.

Greg speaks to Professor Joanna Wakefield-Scurr, 'The Bra Professor', to take a deep dive into the science and find out more. Can one sports bra suit all sports, like running and yoga? Does the support reduce over time? And when should you wash or replace your sports bra?

If you’ve seen an ad, trend or fad relating to another consumer product and wonder if there’s any evidence to back up a claim, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807

Presenter: Greg Foot Producer: Emma Salkeld

Do the claims made about Ice Baths hold water?

Social media appears to be filled with countless people sitting blissfully in small inflatable ‘ice baths’. Fans of such ‘cold water therapy’ claim that taking a chilly plunge will boost your energy levels, reduce your stress, help you sleep better, and supercharge your recovery after a workout. Listener Laura wants to know if the science backs that up.

In this episode, I dip my toe - and the rest of me - into an ice bath to find out. I'm guided by Professor Mike Tipton at the University of Portsmouth, one of the leading academics in the study of cold water and its effects on the body.

If you’ve seen an ad, trend or fad relating to another consumer product and wonder if there’s any evidence to back up a claim, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807

Presenter: Greg Foot Producer: Simon Hoban

How green can your loo roll be? Lots of companies have sprung up offering what they say are the most eco-friendly ways to wipe - and there's a lot to think about.

Listener Barbara buys recycled toilet paper - and wants to know if she's better off buying one of the bamboo options on the market. Jo already buys bamboo but is curious about the difference packaging and delivery options make.

To get them some answers, Greg Foot speaks to Shanta Bhavnani from Ethical Consumer magazine, who carried out its 2023 ethical toilet paper guide, and materials expert Dr Eral Bele of University College London, who's studied the properties of bamboo.

If you’ve seen an ad, trend or fad relating to another consumer product and wonder if there’s any evidence to back up a claim, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807

PRESENTER: Greg Foot PRODUCER: Tom Moseley

Can Smart Thermostats save you money on energy bills?

Temperatures are falling and conversations are already turning to whether or not the heating has been turned on! Although energy prices have come down a little since last year, the withdrawal of universal Government support to alleviate the cost could mean bills stay high for a lot of people.

Listener Wendy is already doing a lot to save money (having listened to a previous Sliced Bread episode on Portable Heaters - check it out on BBC Sounds!) but she's keen to know if the addition of a Smart Thermostat might make even more of a difference.

Are they as clever as they claim to be when it comes to controlling the heating in your home?

If you’ve seen an ad, trend or fad relating to another consumer product and wonder if there’s any evidence to back up a claim, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807

PRESENTER: Greg Foot PRODUCER: Simon Hoban

Greg Foot gets queasy in the name of science as he investigates the range of products promising to help with motion sickness.

Do the pills, wristbands or breathing techniques which claim to stop you from feeling sick on planes, trains and automobiles actually work?

To find out, Greg heads to Professor John Golding's laboratory at the University of Westminster where a spinning chair is used to induce symptoms of motion sickness.

Why don't scientifically-proven treatments always work for everyone?

If you’ve seen an ad, trend or fad relating to another consumer product and wonder if there’s any evidence to back up a claim, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807

Sliced Bread is a BBC Audio North production for Radio 4 and BBC Sounds.

PRESENTER: Greg Foot PRODUCER: Jon Douglas

Do weighted blankets reduce stress and help you sleep better?

They’ve gone from a middle-aisle fad to being a regular fixture in supermarkets and online stores. Weighted blankets can cost upto £200 and promise to give you a deeper, more restful sleep. But do they?

Listener Theresa wanted to know about the science behind them. What is it about the ‘deep touch’ or ‘deep pressure’ stimulation that the manufacturers claim helps us to sleep? They’re also often marketed as offering help with anxiety and autism. Listener Claire runs a support group for children with autism and is keen to know more, so I speak to the lead scientist of a big study into that. And listener Pauline wonders whether there are any health risks associated with weighted blankets?

Once again this series we’re testing and investigating your suggested wonder-products, so if you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.

Presenter: Greg Foot Producer: Simon Hoban

Induction hobs are not just a fashionable addition to a new kitchen, but are also sold as a more efficient choice than a gas hob. How do they compare? Is cooking on an electric induction hob better for the planet? And what about our health?

Listener Roisin wants to know if they are an economical choice but worries they might affect her mum's pacemaker, while listener Anna is concerned about indoor air pollution from gas cookers and wonders if induction hobs are a safer bet.

Greg Foot gets them some answers with expert help from Emily Seymour, the Energy Editor at Which? and Jonathan Grigg, Professor of Paediatric Respiratory and Environmental Medicine at Queen Mary University of London.

If you’ve seen an ad, trend or fad relating to another consumer product and wonder if there’s any evidence to back up a claim, then email us: sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807

PRESENTER: Greg Foot PRODUCER: Jon Douglas

Is vaping harmful to your health and to the environment?

I'm back with a new series of Sliced Bread and I'm kicking off with a topic many of you have suggested - vapes. They've become controversial largely because of the rise in single-use, or disposable, vapes. Nearly eight million are sold in the UK each week, a figure that's doubled in the past year. And according to the organisation Material Focus, which campaigns to increase recyling rates, five million of those are thrown away. Listener John has spotted them lying around on the pavement and is worried about their effect on the environment.

I'm joined by Scott Butler from Material Focus who takes apart a disposable vape and shows me just what's inside and explains why they're harmful to the planet and what can be done to improve recycling.

I'm also investigating the reason vapes were introduced in the first place over a decade ago - as a smoking cessation aid. Listener Sam wants to know if they really do help you stop smoking or whether the convenience of disposable vapes means they just prolong or even worsen the addiction?

I speak to Professor Anne McNeill, co-author of a landmark review into the health impact of vapes and their effectiveness when it comes to helping people stop smoking compared to previous treatments like nicotine patches or gum.

Presenter: Greg Foot Producer: Simon Hoban

Greg Foot returns to investigate a whole new batch of so-called wonder products suggested by you, the listeners.

Sliced Bread is back for a new series from Thursday 28 September, 2023 on BBC Radio 4 and BBC Sounds, with new episodes available weekly on Thursdays on BBC Sounds and wherever you get your podcasts.

If you are heading somewhere tropical this summer, or just want to protect yourself from bites in your own back garden, then which mosquito repellents can you trust?

Greg Foot gets up close and personal with a box full of hungry mosquitoes to find out.

Is it all about DEET or are there alternatives which are just as effective? What about citronella? And how well do bracelets, patches and candles perform?

And if you do get bitten, what is the best treatment for a mosquito bite?

Greg assesses the scientific evidence with Professor James Logan from the London School of Hygiene and Tropical Medicine and Dr Jane Wilcock, an indepedent researcher and GP.

If you’ve seen an ad, trend or fad relating to another consumer product and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807

PRESENTER: Greg Foot PRODUCER: Jon Douglas

This is one of your most-requested topics and as a keen runner myself I couldn’t wait to get into it. Barefoot shoes claim to encourage you to run in a more ‘natural’ way, landing on your mid or forefoot rather than on your heel. Some brands say they’ll increase your speed and reduce the likelihood of injury. But will they?

Listener Sam runs marathons and wants to know if the science backs up the marketing hype. He also wonders whether the wider toebox in barefoot shoes really does allow for our toes to be separated out in a more natural way.

It’s not just runners who got in touch either; Jon is a dog walker and is interested in wearing barefoot shoes on a more casual basis. Is there any benefit to that?

And what about children? Listener Zoe already wears barefoot shoes herself but wants to know if they might be good for her son, too. In this episode I speak to experts to weigh up the evidence. Are barefoot shoes the best thing since sliced bread? Or just marketing BS?

PRESENTER: Greg Foot PRODUCER: Simon Hoban

Owners clearing up after the UK's 11 million estimated pet dogs have a bewildering array of bags from which to choose.

Some are labelled 'degradable', others are called 'biodegradable', 'compostable and biodegradable' or 'recycled.'

So which ones are best for the environment? And what is the most environmentally friendly way of disposing of our dogs' doo?

Greg Foot is on the case on behalf of listeners including Nicola Jones and Craig Hart who are perplexed by the claims being made on dog poo bags.

If you’ve seen an ad, trend or fad relating to another consumer product and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send a voice note to our WhatsApp number: 07543 306807

PRESENTER: Greg Foot PRODUCER: Jon Douglas

Which cycle helmets give you the best protection?

I’m a big fan of cycling and so when listener Migue got in touch wanting to know what cycle helmet he should buy next, I was really keen to investigate.

Migue wanted to know what factors make a cycle helmet the most effective when it comes to protecting your head: the shape, the material, the fit? He’s seen all sorts of neat tech, including collapsible helmets and ones that fit around your neck and act like airbags! To find out more I speak to an expert at one of the world’s leading helmet testing labs in Virginia, USA.

And in researching this episode I also discovered there is a hotly-contested debate about whether cycle helmets should be the focus at all when it comes to safety. Some - including the organisation Cycling UK and the charity Sustrans - argue that introducing tougher rules around helmets would mean far more lives lost through physical inactivity than would be saved in protecting from collisions, which are rare. That’s a view shared by Dr Ian Walker from Swansea University, who also features in this episode.

Once again this series we’re testing and investigating your suggested wonder-products, so if you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807

PRESENTER: Greg Foot

PRODUCER: Simon Hoban “

During the pandemic, as people sought to protect themselves from Corona Virus, more and more products entered the market claiming to use Ultra Violet light to clean your belongings. These vary from UV wands and lamps, to phone boxes and UV baby bottle sterilisers. You may have seen them advertised online, claiming to kill 99% of viruses and bacteria. But do they deliver, and are they worth it, compared to more traditional methods of cleaning like alcohol wipes, or soap and water... That's what listeners Chris and Ben wanted to know.

I'll be finding out by speaking to an expert in radiation safety Professor John O'Hagan at Loughborough University and Matt Knight, Product Testing Expert at the consumer group Which?

Once again this series we’re testing and investigating your suggested wonder-products, so if you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807

PRESENTER: Greg Foot

PRODUCER: Jay Unger

If you’ve ever made the mistake of going for a hike wearing just jeans and a t-shirt you’ll know it can be a pretty sweaty, uncomfortable experience. But it doesn’t have to be that way! There are myriad products promising to keep you dry, warm and protected from whatever the weather can throw at you.

Listener Julie is keen to know more about that after she went on an adventure holiday without the right kit, leaving her cold and miserable.

She’s heard about fabrics that promise to ‘wick away’ the sweat and others that keep you warm in cold weather and cool when it’s hot. And what about the jackets that claim to stop rain getting in yet still be breathable enough to let vapour and sweat out. How does that work?!

I’ll be finding out by speaking to an expert in textile technology and the Gear Editor from the UK’s best-selling walking magazine.

Once again this series we’re testing and investigating your suggested wonder-products, so if you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807

PRESENTER: Greg Foot PRODUCER: Simon Hoban

According to recycling charity Wrap, an estimated three billion nappies are thrown away every year in the UK. Concerns over plastic waste and a want to save money have been driving a rise in the popularity of reusable nappies but, as listener Amy asks, are they really better for the planet, and your pocket?

Me and the team speak to Wendy Richards, also known as The Nappy Lady. She runs one of the biggest nappy advice and sales websites specialising in reusables. Crunching the numbers with her we look at the complete financial costs of both reusable and disposable nappies, even taking into consideration the extra washing costs needed to clean reusables.

But what about the environmental impacts of reusable nappies. Are they really better than disposables when you factor in the energy and water used to clean them? That's what we ask Professor Rob Holdway from Brunel University and Giraffe Innovation. Giraffe Innovation recently completed a thorough study - commissioned by DEFRA, the government’s Department for Environment, Food and Rural Affairs - looking at exactly this.

Once again this series we’re testing and investigating your suggested wonder-products, so if you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.

What works to help with the symptoms of hay fever?

The better weather’s here but for the millions who have hay fever that just means a runny nose and itchy, streaming eyes. And for some people it’s seriously debilitating – listener Richard got in touch because his wife can’t go out and play with the kids in the spring and summer months.

In this episode I’m investigating the treatments that claim to help. I speak to an expert from Allergy UK to find out what works and whether - as listener Lisa wonders - the generic or own-brand versions work as well as the more expensive branded ones. And could a hay fever injection be the one-shot solution Richard’s wife is looking for?

Also, you might have heard about the gut microbiome…but did you know there’s a nasal microbiome too?! I’m finding out about some new research which shows probiotics could play a role in treating hay fever.

This series we’re testing and investigating your suggested wonder-products, so if you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Simon Hoban

Sales of alcohol-free beer in the UK have more than tripled in the past five years, and you'll find more types of no and low-alcohol beer on sale in your local supermarket.

But what does 'alcohol-free' really mean? And are these drinks always better for your health?

Various listeners got in touch with us about this one, so we enlisted the help of two experts to answer their questions.

Laura Willoughby knows a lot about no/low alcohol beer as co-founder of Club Soda which says it exists "to help people drink more mindfully and live well”.

Kerry Torrens is a registered nutritionist who has been working in the food and drink sector for two decades.

Once again this series we’re testing and investigating your suggested wonder-products, so f you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Jon Douglas

Research suggests four in 10 of us do it and it can even get so bad it’s been blamed for the breakdown of relationships. Snoring can be a living nightmare for you and your partner. But what if there was something that works to give you – and the people around you – a more peaceful night’s sleep?

Listener Neville got in touch with a recording taken by his wife of him snoring – and it’s pretty loud! He’s seen various solutions from throat sprays to nasal strips and even a chinstrap which literally keeps your mouth shut while you sleep. But do any of them actually work? Are they the best thing since Sliced Bread – or marketing BS?

I speak to experts to find out including an Ear, Nose and Throat surgeon and a scientist who’s looked into the extreme end of snoring.

Once again this series we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Simon Hoban

Is sourdough the best thing since Sliced Bread?

It’s the last episode in the current series so I thought it was about time I investigated this!

Listener Janet got in touch wanting to know whether sourdough really does live up to the hype. Is it better for our digestive health than other breads? Is it made with fewer additives? And do the cheaper sourdough loaves we can buy in the supermarket really cut it - or are they just ‘sourfaux’?

To find out, I went to a baking school to make a sourdough loaf from scratch, learning about the process and ingredients that go to make the sort of sourdough you’d find at an artisan or traditional bakers - and might cost over five pounds.

And I speak to one of the world’s leading nutritional experts on bread to find out which types we should eat for our health.

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Simon Hoban

Mascara is a crucial element of many a make-up bag - but can mascaras really deliver on their promises of longer, fuller, or curlier lashes?

Listener Kath got in touch to ask exactly that. She also wants to know if you pay more for mascara, do you get better results? How should we remove it - and what about waterproof products that are tough to take off? Are we potentially damaging our lashes?

Greg Foot sets his sights on investigating by recruiting some regular mascara wearers to try out differently priced products, as well as speaking to a consultant dermatologist and cosmetic chemist to find out.

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Kate Holdsworth

Do toothpastes promising to repair enamel and help with sensitive teeth really work?

We've all been there - you go down the supermarket aisle to grab toothpaste and suddenly you’re faced with an ocean of the stuff, all promising to do different things. Buzz-phrases like ‘protect’ and ‘repair’ all vie for your attention. But just what are the ingredients in all these different toothpastes? And do they live up to the marketing hype?

In this episode we hear from three listeners keen to find out: Bernadette has sensitive teeth, Deirdre is concerned about her enamel and Melvyn wants to protect his gums. Can presenter Greg Foot find a toothpaste that will work for them and leave them all smiles?

This series we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Simon Hoban

Sleep is never more important than when you aren’t getting any. And there’s a large range of night time teas, herbal tablets and relaxing oils and sprays that promise to help you get some. But can they really deliver?

Listener Corrine got in touch after struggling with her sleep post menopause, wanting to know if there was any evidence to back up the claims of various natural sleep aids. Can they give her the restful night’s sleep she craves – or is it just a waste of money? She sets Greg Foot the job of finding out, by speaking to an expert sleep physiologist, as well as a professor in clinical pharmacology, therapeutics and toxicology.

This series we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Kate Holdsworth

We spend a lot of time on them so it’s important to get the right mattress. But buying one can be confusing. Some use springs while others are made out of foam - or there’s a combination of both. Then there’s memory foam, with brands like Tempur claiming to make their mattresses out of ‘proprietary’ material. And can a good mattress help to alleviate back pain?

These are the questions keeping listener Stephen up at night and he tasks presenter Greg Foot with finding out more. Greg speaks to experts in the mattress industry and a sleep specialist, looking at the scientific evidence to test whether the claims made by mattress manufacturers live up to the marketing hype.

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.

Presenter: Greg Foot Producer: Simon Hoban

After the Sliced Bread episode on shampoo, a number of listeners got in touch to request a follow-up episode on conditioners. So of course, we obliged.

Listener Katie wanted to know what they actually do to our hair, if they can deliver on promises for shinier, smoother, or stronger locks – and whether leave-in treatments could be more effective than conditioners you wash off in the shower?

Listener Franziska also got in touch, as she wondered if we could also have a look at heat protection products. She wanted to know what’s in them, can they offer our hair any protection while styling, and is there a difference between the effectiveness of sprays or creams?

Greg Foot rinses out the claims on both, speaking once again to the experts from Shampoo – also available on BBC Sounds.

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad, and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.

Presenter: Greg Foot Producer: Kate Holdsworth

Listener Isla, 11, wants to know if bottled water from the UK's biggest selling brands such as Evian and Buxton is cleaner, healthier, cheaper and greener than the stuff that comes from the tap.

Greg Foot drills down into the subject, investigating the claims made by manufacturers of bottled water. Does it make any difference if water has spent years underground being "filtered by rocks" before being bottled? Are there more minerals in bottled water than in tap? And even though companies are making more of their bottles from recycled plastic, what’s the environmental impact?

Greg speaks to experts including a lecturer in water chemistry, an environmental NGO and a water sommelier (yes, they’re a thing!) who explains why some bottled water can cost more than a hundred pounds.

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Simon Hoban

When it comes to shop-bought painkillers, there are rows and rows of shelves dedicated to them in supermarkets and pharmacies – ranging from own-brand tablets, to more expensive capsules and caplets, as well as branded packets that promise to work faster, and target specific pain.

Listener Hannah got in touch all the way from Tunisia to ask the questions – what’s the difference between paracetamol, ibuprofen or aspirin? Can certain painkillers target specific pain? And are any of them able to deliver faster pain relief than others – particularly the pricier branded ones?

Greg Foot swallows all the information available, and talks to experts in clinical pharmacology and biochemistry to find out.

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Kate Holdsworth

In this episode presenter Greg Foot investigates three products that promise to make washing your laundry better for the planet.

Listener Clare wants to know if the Ecoegg she’s using really is a greener alternative to liquid detergent and whether the cleaning pellets inside are harmful to the environment.

Another listener, Jane, got in touch about laundry sheets – strips of concentrated detergent that go inside the washing machine’s drum. Is the slightly higher cost worth it to cut down on waste?

And finally Mary wanted to know about filters that capture harmful microfibres which are shed from our clothes in the washing process and get into the environment, causing huge problems for marine life.

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Simon Hoban

Petrol is something millions of drivers around the UK rely on, but when faced with the choice of what to fill up with at the pumps, many wonder what is the difference between regular and premium unleaded?

That’s exactly what listener Irfan wanted to know, and if premium can really deliver on its promises to make your car more efficient, take you further, and clean out your engine for a higher price tag.

Greg Foot drives the investigation into unleaded petrol, what’s changed since we moved from E5 to E10 as our standard, what makes premium special, can it take you further, and whether our carbon footprint is better with one than the other?

PRESENTER: Greg Foot PRODUCER: Kate Holdsworth

Sales of energy drinks are rising and their brightly coloured cans line the shelves of almost every supermarket or grocery store in the UK. But do brands like Monster, Red Bull and Relentless deliver on their promises?

Listener Syed is a consultant radiologist and says he needs to be on his A-Game in his demanding job. He wants to know if an energy drink would be any better than his usual cup of coffee in helping him stay alert. He's also keen to know more about some of the ingredients they contain - things like taurine, guarana and electrolytes. What exactly do they do? And are energy drinks safe to drink regularly?

Presenter Greg Foot has a thirst for knowledge and speaks to expert dieticians and cardiologists to find out if energy drinks live up to the hype. Are they the best thing since sliced bread - or marketing BS?

PRESENTER: Greg Foot PRODUCER: Simon Hoban

Shampoo ranges hugely in price, from own brand bottles to premium products that promise to improve your hair, leaving it in better condition, stronger and shinier. But can they really deliver?

Listener Sophie sent in a WhatsApp to ask just that, as well as whether we should use different shampoos depending on our hair type, if sulphates or parabens could be harmful to our hair, and if shampoo bars can do the job just as well, and be a greener option?

Greg Foot untangles some of the most common claims by speaking with a clinical Trichologist (someone who has studied the structure, function and diseases of human hair) as well as an expert chemist and pharmaceutical analyst.

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Kate Holdsworth

Two products dominate the market for nasal sprays that claim to reduce symptons of a cold - Vicks ‘First Defence’ and Boots ‘Dual Defence’. But do they work?

Listener Leah got in touch because she catches lots of colds from her young son and wants to know if they can help her get over them more quickly. She also wants to know if they’re safe to use regularly and how long you should take them for.

Presenter Greg Foot sniffs out the evidence and talks to a leading expert who’s dedicated most of his career to investigating cold remedies.

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Simon Hoban

In the run up to Christmas, many parents will be checking on their battery supplies ahead of Santa bringing gifts that require them. But do branded batteries, that promise more power and longer life at a higher price point, really deliver it?

Listener Peter got in touch asking just that, as well as whether batteries have an expiry date?

Greg Foot recruits some year 7 pupils and their teacher to help him perform a test to find out, and speaks to one of the country’s leading scientists about what gives a battery more power, or helps it store more energy.

You can also hear more about the difference between single use, and rechargeable batteries in our longer podcast episode on BBC Sounds.

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Kate Holdsworth

Smelling good can come with a hefty price tag with the price of perfumes often getting into the hundreds of pounds. But what if there was a cheaper alternative?

Listener Callum got in touch because his bottle of expensive perfume is about to run out. Presenter Greg Foot turns his nose to the task, testing so-called 'clone' perfumes which claim to get as close the originals as to be indistinguishable - but for a fraction of the cost. Speaking to an expert perfumer he finds out exactly how the clone houses copy the ingredients of designer perfumes and whether they last as long.

Do they pass the sniff test? Are they the best thing since sliced bread or just marketing BS?

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Simon Hoban

It’s something most of us will have used at some point, and a product that has been around for decades in various forms. But do all the advertised fancy features, pivoting heads, multiple blades and higher price tags, really make a difference to your shave?

Listener Tim got in touch, asking just that, as well as whether all the extras on razors these days also have an impact on the environment?

Greg Foot focuses on modern cartridge razors in this episode, and cuts through the marketing hype to get answers, by speaking to a leading Dermatologist, as well as one of the top scientists at one of the largest razor manufacturers, Gillette.

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Kate Holdsworth

It’s one of the most talked-about cosmetic products but what’s the evidence that collagen supplements really do slow the visible signs of the ageing process?

Listener Jo got in touch wanting to know if the collagen supplement she’s spending £53 per month on will live up to its claim of reducing wrinkles, while promoting “glossy hair and plump dewy skin.”

Other listeners asked whether it can help with joint aches and pains, or strengthen nails?

Greg Foot sets out to answer all these questions by speaking to a leading consultant dermatologist as well as the co-founders of two of the biggest companies selling collagen supplements, Absolute Collagen and Ingenious Beauty.

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Simon Hoban

With shorter days, longer nights, and bad weather leading to the winter blues for many, and for some the more severe Seasonal Affective Disorder, Sliced Bread investigates whether specially designed lights can really help improve how we feel.

Listener Ross got in touch on WhatsApp after he’d read claims Wake Up Lights and SAD Lamps can boost our mood, and wanted to know what “medically certified” means when accredited to them, and if it’s worth paying extra for it?

Greg Foot finds out by speaking to a leading expert in light therapy, as well as by visiting a manufacturer of these lights, to ask them to explain their claims, and whether they’re medically recognised in the UK.

This series, we’re testing and investigating your suggested wonder products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Kate Holdsworth

It's getting colder and with the cost of living rising, how best to heat our homes in the most efficient way possible has become a big question.

Listener Ken got in touch about a new kind of portable ceramic heater he's seen advertised, promising to heat your room using 30% less energy.

Greg Foot teams up with Octopus Energy to run it through the evidence mill and test it against three other types of portable heater: a convection heater, a fan heater and an oil-filled radiator to find out which gives the most heat for the lowest energy used. The aim is to find out which portable heater is best for heating you, and the room you're in. And how does all that compare to using gas central heating?

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807.

PRESENTER: GREG FOOT PRODUCER: SIMON HOBAN

The Natural Deodorant market has recently expanded, with plenty of products out there promising to keep you fresh, and dry, without the use of traditional ingredients such as aluminium salts.

Listener PC Hollie got in touch on WhatsApp after she’d seen claims that regular deodorants and antiperspirants containing aluminium salts might be bad for our health, and wanted to know if natural deodorants are really better for us?

She also wanted to know why they’re more expensive, if it’s worth paying more, and if they can do the same job and keep her dry while she’s fighting crime.

Greg Foot finds out by speaking with a dermatologist Dr. Adil Sheraz, a chemist specialising in the makeup of natural products, Dr. Barbara Olioso, and by performing a “sweat test” where he convinced fellow gym goers to sniff his pits, and assess his sweat patches.

This series, we’re testing and investigating your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Kate Holdsworth

Can compression leggings improve performance and help your limbs recover after exercise? Do magnesium bath salts really help soothe aching muscles? And do water softeners and filters really help save us money on our appliances by preventing scale from building up in our pipes?

With Greg still in Edinburgh for the Festival, we’re sticking with last week’s format and investigating THREE of the wonder-products you’ve sent us on WhatsApp in a "triple slice" of quick investigations.

First up, Listener Sarah from North Devon wants to know if buying expensive compression leggings can really help improve her exercise performance and speed up her recovery. Greg speaks to one of the UK’s leading researchers on compression garments, Dr. Jess Hill, to find out the science behind them – and when we should wear them.

Second is listener Rosie from Sheffield who wants to know if magnesium or 'Epsom' bath salts really can help soothe aching muscles – so Greg chats to leading expert on magnesium, Dr. Lindsy Kass from the University of Hertfordshire to find out what it does in our bodies, and if we can actually absorb it through our skin.

And third, Listener Matthew from Suffolk wants to know if Water Softeners and filters can improve water quality, if they’re necessary, and if they can save us money on our household appliances by preventing the build up of scale. Greg chats to internationally recognised expert in drinking water Vanessa Speight - to find out.

Keep your suggestions coming for wonder-products you’d like us to investigate. Send them over on email to sliced.bread@bbc.co.uk or as a voice note to our WhatsApp number: 07543 306807.

PRESENTER: Greg Foot

PRODUCER: Kate Holdsworth

Is expensive dog food better for your pooch than the cheap stuff? Are diet fizzy drinks actually ‘bad’ for you? And should we all add mouthwash to our bathroom routine?

With Greg up at the Edinburgh Fringe Festival this week we’re doing something a little different - investigating THREE of the wonder-products you’ve sent us on WhatsApp in a triple slice of quick investigations.

First up, listener Ali in Bristol wants to know whether the expensive dog food she bought is really better for her new pooch than the cheaper stuff. Greg speaks to one of the UK’s most senior vets to find out the differences between wet and dry dog food and whether the latest doggy diet trends of vegan and raw food diets are a good idea for our canine companions.

Second is Sophie who loves Diet Coke but her friends and family say it’s bad for her. Greg finds out about the latest evidence from the Chief Scientific Adviser to the UK regulator, the Food Standards Agency.

Finally, listener Helen wants to know - what’s the point of mouthwash? And in finding out, Greg’s bathroom routine is turned on its head!

Keep your suggestions coming for wonder-products you’d like us to investigate. Send them over on email to sliced.bread@bbc.co.uk or as a voice note to our WhatsApp number: 07543 306807.

PRESENTER: Greg Foot PRODUCER: Simon Hoban

We watch paint dry for you to find out if pricey paint is worth it.

Domestic interior wall paint comes in many different pots, colours, types and price points. However some claim the extra pennies mean they’re not only better quality and offer a better finish, but that they’re better for the environment too.

Listener Emily got in touch on WhatsApp after she bought a house that needs redecorating. She has six children, two dogs, two tortoises, two ducks and five chickens, so is very much in need of a paint that will offer good coverage, but be wipeable, and durable too, and wants to know if she needs to pay more to get that?

She also wanted to know about VOCs – Volatile Organic Compounds – that the expensive paints say they don’t contain, and if she buys a cheaper paint will any of these VOCs harm her kids and the environment?

Greg Foot finds this out by speaking to a paint inspector, and testing out differently priced paints with a painter and decorator to find out which ones meet the promises they’re making.

This series, we’re testing your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there’s any evidence to back up a claim, drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807

PRESENTER: Greg Foot PRODUCER: Kate Holdsworth

Can massage guns from the likes of Theragun, Pulse Roll and others brands, help you warm up before exercise and recover more quickly after it?

Massage guns are one of the biggest-selling fitness devices of the past few years. They have a vibrating silicone head that delivers percussive pressure onto the muscle.

Manufacturers claim ‘vibration’ therapy increases bloodflow and helps the user warm up before exercise, perform better during it AND ease soreness afterwards. But does it?

Listener Clare got in touch after she bought one following a tip-off from a friend that they could help relieve aches and pains after a run (including a bad back) as well as her husband’s sore shoulder.

Greg Foot finds out if those claims are true by speaking to manufacturers, leading physiotherapists and scientists involved in the latest research.

This series, we’re testing your suggested wonder-products. If you’ve seen an ad, trend or fad and wonder if there's any evidence to back up a claim drop us an email to sliced.bread@bbc.co.uk or you can send us a voice note to our new WhatsApp number: 07543 306807

PRESENTER: Greg Foot PRODUCER: Simon Hoban