Filtra per genere
- 78 - 078: Sahil Bloom – Using Flywheels to Build Longevity in the Creator Economy
In today’s episode, I sit down with investor, entrepreneur, and content creator, Sahil Bloom (in front of a live audience) to unpack the key strategies and lessons that will help you achieve longevity and sustainability in the creator economy.
Sahil has had a fascinating journey, transitioning from the world of private equity to making a name for himself in the creator economy (his bi-weekly newsletter alone has more than 400K subscribers). Upon entering this new sector, Sahil found himself occupied with the question of how to ensure longevity and set about putting together the ideal business operating system for content creators.In today’s conversation, you’ll get a behind-the-scenes look at how Sahil built a thriving ecosystem as a content creator by acquiring businesses that would resonate with his audience and partnering with the right collaborators. You’ll also hear Sahil’s answers to live audience questions where he sheds light on finding the right partner, knowing when to pivot, and the future of the creator ecosystem.
In this episode, you'll learn:
How Sahil became one of the first people to popularize the use of long-form on TwitterWhy to focus on building an audience with whom your work resonates rather than chasing vanity metricsHow to figure out if you're creating inspiration-driven content operation-focused content (and where you lie on the spectrum)How to escape the need to create new content daily by putting strategies in placeHow to use flywheels as the operating system for your businessHow to find the right collaboratorsHow Sahil uses agencies to turn cost centers into profit centersWhen to pivot on a project or companyHabits for creating and managing your time as a creatorLinks & Resources:
Sahil Bloom Links:
Sahil’s websiteFollow Sahil on LinkedIn
Follow Sahil on Twitter
Follow Sahil on Instagram
Follow Sahil on YouTube
Follow Sahil on TikTok
Subscribe to Sahil’s newsletter
Mon, 31 Jul 2023 - 77 - 077: Darrell Vesterfelt – Running a 101,000-Person Online Summit
Today, I talk to Darrell Vesterfelt, who is a longtime friend who helped grow ConvertKit in our craziest growth times (from $100,000/mo when he joined to $500,000/mo in just over a year).
Darrell is one of the best marketers I know. He is the Founder and former CEO of Good People Digital, the Co-Founder of Homestead Living, and Co-Founder and COO of the School of Traditional Skills.
In this episode, Darrell breaks down the goal and execution of an online summit that accumulated an astonishing 101,000 attendees as a brand-new brand! Tune in to find out why you can’t have a marketing strategy without value and vice versa.
In this episode, you'll learn:
Darrell’s transition from New York to homestead; how his marketing skills translate to homesteading.The importance of authenticity in the homesteading world.A rundown of Darrell’s various businesses.The publication and publishing house, Homestead Living: what inspired it and where it’s going. The structure, marketing strategy, execution, and conversion rate of the School of Traditional Skills Summit.The best marketing strategy according to Darrell.Links & Resources:
Darrell Vesterfelt Links:
Darrell’s website
Follow Darrell on LinkedIn
Follow Darrell on Twitter
Follow Darrell on Instagram
Mon, 22 May 2023 - 76 - 076: PJ Taei – Video Monetization & Handling Competition as a Bootstrapped SaaS Company
In today’s episode, I’m joined by PJ Taei, Founder and CEO of Uscreen, an all-in-one video monetization platform for content creators that helps them build their brands and grow their businesses.
The creator economy has changed a lot since PJ first founded Uscreen in 2015. And in that time PJ has managed to grow Uscreen to $20 million a year in revenue, representing sought-after clients and their channels, like Yoga with Adrienne and Justin Rhodes’s streaming platform, Abundance Plus.
Our conversation gets into some pretty fascinating topics, like what to do when major competitors enter your field, the trial and error involved in getting your pricing right, and why true fans are so valuable for content creators looking to monetize. PJ also sheds light on what motivated him to bootstrap his company and expands on why it’s so important to stay in touch with the needs of your customers as you grow!
In this episode, you'll learn:
How Uscreen supports creators by helping them sync their offerings on one platform.What helped PJ recognize the need for a service like Uscreen.When to fear a major competitor coming in and why you should never underestimate a small company.The importance of continued focus on the customer as you grow along with actionable advice on how to stay in touch with their needs.How to find the right balance between trial periods, free content, and attracting paying customers.Why PJ decided to bootstrap instead of pursuing funding and what he has learned from the experience.Links & Resources:
PJ Taei’s Links:
PJ’s website
PJ’s email
Follow PJ on LinkedIn
Follow PJ on Twitter
Follow PJ on YouTube
Listen to PJ’s Podcast
Mon, 15 May 2023 - 75 - 075: Susie Bulloch – Transitioning From Digital to Physical Products With Purpose
In this episode, I talk to Susie Bulloch, who runs Hey Grill, Hey, which started as a wildly successful food blog (to the tune of a million dollars or more a year in revenue). Then she did something that I absolutely love: she used her online business to kickstart a physical products company. Her sauces and rubs company in the barbecue space is now about to overtake the blog in revenue.
The online world of content creation is vastly different to the product manufacturing space, and as Susie explains, she is grateful that she didn’t know too much before she made the transition. Her top piece of advice for anyone interested in doing the same thing is to make products with the intention of fulfilling a need, not just because you have an audience online.
Susie describes herself as “terrifyingly driven,” and during our conversation, she talks about how she went from “I could never” to doing it all, the importance of celebrating business milestones, the value of having someone ask you, “Why?” regularly on your entrepreneurial journey, and her goal of increasing the representation of women-owned brands in the barbeque space!
In this episode, you'll learn:
The value in working for other people before starting your own company. Why it’s always worth taking the time to be grateful for the journey you are on and celebrating your achievements.What the life of a “terrifyingly driven” entrepreneur looks like. How to build trust within your community so they are happy to pay for your offerings.The only piece of advice Susie would give to someone interested in transitioning from online content creation to product manufacturing.Links & Resources:
Susie Bulloch Links:
Follow Susie on Twitter
Follow Susie on Facebook
Follow Susie on Instagram
Follow Susie on YouTube
Subscribe to Susie's Grill Squad
Mon, 08 May 2023 - 74 - 074: Alyssa Dulin – Secrets of Email Deliverability
Today, I sit down with the Head of Deliverability at ConvertKit, Alyssa Dulin, to shed some light on the often mysterious game of getting your email into the right inbox. Alyssa's expertise about what creators need to focus on and the most recent developments in the email marketing space can truly take your company's reach to the next level!
Deliverability has always been a huge part of what we offer at ConvertKit, and Alyssa unpacks the most important pieces of this puzzle, covering sender reputation, effective cadences, and setting and delivering on expectations. As with so much of our philosophy, it is all about playing the long game over short-term wins and shiny statistics.
You’ll get a look behind the scenes at how the world of email actually operates and evolves, the important conversations that happen between providers, as well as some helpful practical tips and common mistakes to avoid. Be sure to join Alyssa and me for this illuminating chat.
In this episode, you'll learn:
The biggest factors that contribute to reaching your audience's inbox.A simple and comprehensive definition of deliverability.How to think about the important aspect of reputation management. The real value of custom domains and dedicated IPs.Links & Resources:
Alyssa Dulin Links:
Follow Alyssa on Twitter
Listen to Alyssa's podcast
Subscribe to Alyssa's newsletter
Mon, 01 May 2023 - 73 - 073: Thomas Frank - How I Make Six Figures per Month as a Creator
Today I’m talking with Thomas Frank. Thomas built a YouTube channel called College Info Geek to over a million subscribers. Since then, he’s rebranded and grown the channel to nearly 3 million subscribers. He’s also built a massive business around courses and Notion templates. In this episode we talk about making a pivot as a creator. Thomas has an interesting and understated approach that’s worked quite well. We also talk about the Notion templates he’s selling, the YouTube productivity channel he started strictly about Notion, and how it’s driving hundreds of thousands of dollars in sales per month.
Mon, 09 Jan 2023 - 72 - 072: Brian Feroldi - How to Skyrocket Your Twitter Growth
In this episode I talk to Brian Feroldi. Brian is an incredible creator in the investing space. He Tweets about money, investing, and self-improvement. He also has a free newsletter with over 40,000 subscribers. Today Brian talks about Twitter and how he’s grown his account to over 400,000 followers. He has an interesting idea using your Twitter profile as a sales page, and he explains why conversion rates are important. We also pull up my Twitter profile and Brian gives it a tear down live on the show.
Mon, 14 Nov 2022 - 71 - 071: Turner Novak - Easy Ways to Ignite Your Audience Growth
The podcast is back! Today I’m talking with Turner Novak. Turner is someone I’ve followed for a long time. He has an amazing Twitter account where he drops hilarious memes, talks about life as an investor, and makes fun of venture capitalists and founders. In today’s episode Turner and I talk about how he creates content. We get into how he uses his funnel to raise capital, and how to generate the highest return on investment (ROI) for your audience. We also talk about how he grew to 130,000 followers on Twitter, why he failed to get a job in venture capital and had to start his own firm, and how to create a successful newsletter.
Mon, 05 Sep 2022 - 70 - 070: Katelyn Bourgoin - Stop Selling Courses & Start Selling These
In this episode I talk to Katelyn Bourgoin. Katelyn is a creator and entrepreneur. She’s built several successful companies and agencies, and built a consultant company that she later sold. We talk about different business models. We get into why you should focus on selling checklists, cheat sheets, and outcomes rather than the traditional video courses. We also talk about how she grew her newsletter to 10,000 subscribers, and got to over 50,000 followers on Twitter.
Mon, 09 May 2022 - 69 - 069: Laura Roeder - Building the Best Brand in Your Niche
In this episode I talk to Laura Roeder. Laura and I have been friends for a long time. I’ve learned so much from her, and it’s great to have her on the podcast. Laura started an online community and a course called Creating Fame. She’s done a bunch of stuff in the internet space. She’s one of the people who’s been doing it since the early days.
Mon, 02 May 2022 - 68 - 068: Justin Moore - Game-Changing Newsletter Sponsorship Strategies
In this episode I talk to Justin Moore. Justin is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals. In today’s episode Justin reveals how narrowing in on sponsorship coaching was a huge boost for his business. We talk about him growing multiple audiences between different YouTube channels (he and his wife, April, have well over a million combined followers on YouTube).
Mon, 25 Apr 2022 - 67 - 067: Kaya Yurieff - Finding Your Niche in the Creator Economy
In this episode I’m joined by Kaya Yurieff. She is the Creator Economy Newsletter writer for The Information. It’s the publication I read when I want to know what’s going on in startups and funding, learn about Spotify’s latest launch, find out what’s going on with Instagram, and things like that. We talk about her writing process and her system for publishing four days a week. We talk about how they’ve grown the newsletter and what they pay attention to for monetization. We also talk about what it means to be a creator through crises like the pandemic, the social justice issues of the last few years, and now the war in Ukraine.
Mon, 04 Apr 2022 - 66 - 066: Wes Kao - Creating High-Dollar Online Courses That Sell
In this episode I talk to Wes Kao, co-founder of altMBA. Her latest startup is called Maven, and it's all about cohort-based courses. We talk about the State Change Method, which is something I use to make my presentations much more interesting. We talk about building an audience on Twitter. We also talk about course design, cohort-based courses, and a lot of other fun things.
Mon, 28 Mar 2022 - 65 - 065: Brennan Dunn - Leveraging Automation To Get More Engagement and Sales
On today’s show I’m talking with Brennan Dunn. Brennan is a longtime friend. He's been around since the very early days of ConvertKit. He helped me review pull requests from our very first developers. We talk about some of the ways you can gradually get into automation. We go over some examples of the advanced things Brennan does with Liquid and snippets to create custom experiences for subscribers. We also talk about how you can earn more money from email with these systems, and much more.
Mon, 21 Mar 2022 - 64 - 064: Sahil Bloom - How To Unlock Growth as a Creator
In this episode I talk to Sahil Bloom. This is Sahil’s second time on the show. He’s doubled his audience from an already large number since then, and he’s now a full-time creator. We talk about Twitter growth, monetization, growing a podcast, and newsletters. I also try to sell him on switching to ConvertKit. You can be the judge of how well I did to convince him.
Mon, 14 Mar 2022 - 63 - 063: Isa Adney - Free Up Creative Time Using Systems and Processes
On today’s show I talk to Isa Adney, a resident storyteller at ConvertKit. Isa is very good at systems. She shares how she uses systems to free up time for creative activities. We also talk about reusing content, and how to create systems and flywheels to make one piece of content work across many platforms.
Mon, 07 Mar 2022 - 62 - 062: Ellen Hyslop - Turn Your Pain Points Into a 400K Subscriber Newsletter
In this episode, I talk to Ellen Hyslop, Co-Founder of The Gist. The Gist is a newsletter all about sports, written entirely by women. Ellen and her co-founders have scaled a massive team to 20 people. They’ve grown The Gist to almost 400,000 subscribers, and they’re earning fantastic revenue from it.
Mon, 28 Feb 2022 - 61 - 061: Rachel Rodgers - Simple & Consistent: How To Build an 8-Figure Business
In this episode I talk to Rachel Rodgers. Rachel is an attorney turned business coach. She’s someone I’ve admired and respected for a long time. She helps small business owners understand contracts and the legal side of running a business, and helps them scale their business. We talk about why business partnerships are a bad idea. Rachel shares her keys to building a successful membership community, and the benefits of publishing a book. We also talk about why you should take expensive vacations, how to build a great team, and much more.
Mon, 21 Feb 2022 - 60 - 060: Reid DeRamus - Marketing Tips From HBO Max’s Former VP of Growth
In this episode I talk to Reid DeRamus. He comes from the video streaming world of Hulu, HBO Max, and Crunchy Roll. His background in data analysis helped these companies grow their streaming services. We spend this episode riffing on business models, and the analytics that you should pay attention to as an individual creator. We also discuss branding, positioning, and local meetups. It’s a fun episode that I think you'll enjoy.
Mon, 14 Feb 2022 - 59 - 059: Samir Chaudry - Using YouTube To Launch Your Creator Enterprise
In this episode, I talked to Samir Chaudry. Samir is the co-host of the popular YouTube channel, Colin and Samir. He and his business partner, Colin Rosenblum, have built a really interesting enterprise. It’s been fun getting to know them. We talk about how they built and structure their entire business, and what drives revenue. Then we get into storytelling, and at the end we even talk about designing the perfect day, what’s driving growth on YouTube, and much more.
Mon, 07 Feb 2022 - 58 - 058: Andrew Gazdecki - How To Supercharge Your Audience Growth
After founding and later selling two successful startups, Andrew decided there needed to be a better way to connect buyers and sellers in the startup marketplace. He founded MicroAcquire to fill this void in the startup acquisition arena. In this episode, Andrew shares how he grew his Twitter audience from 30,000 to 70,000 followers in a few short months. He uses his connections with others, his partnerships, his brand, and savvy marketing techniques to boost engagement and attract followers. It’s a fun and entertaining episode, and I think you’re going to enjoy it.
Mon, 10 Jan 2022 - 57 - 057: Sherrell Dorsey - Getting Your Newsletter Open Rate Near 50%
Sherrell Dorsey is the founder and CEO of The Plug, a publication and community for news, insights and analysis on trends in Black innovation. The Plug features stories that show the substantive ways Black people engage with the innovation economy, including analyses of modern technologies. On today’s show, Sherrell shares about building an audience and growing The Plug. We talk about sponsorships, The Plug’s revenue model, and her background in journalism and how she brings that into her current work. We also talk about choosing a niche, staying consistent, and much more.
Mon, 13 Dec 2021 - 56 - 056: Matthew Kepnes - Making Your Competition Irrelevant as an Influencer
Matthew Kepnes runs the popular travel blog, Nomadic Matt, and also writes a successful newsletter. In fact, Matt’s newsletter is one of the biggest I’ve had on the show. His book, How to Travel the World on $50, is a New York Times Best Seller. I talk with Matt about his unique approach to running his business. While others are building online courses, Matt has shifted to doing more in-person meetups and events. We talk about his newsletter, and we also talk about growing your Instagram follower count, scaling a business as a solopreneur, and much more.
Mon, 15 Nov 2021 - 55 - 055: Andrew Warner - Turning Your Podcast Into a Successful Business
Andrew Warner has been part of the internet startup scene since 1997. Andrew and his brother built a $30 million per year online business, which they later sold. After taking an extended vacation and doing some traveling, Andrew started Mixergy. Mixergy helps ambitious upstarts learn from some of the most successful people in business. Andrew and I talk about his new book, Stop Asking Questions. It’s a great read on leading dynamic interviews, and learning anything from anyone. We also talk about longevity and burnout as an entrepreneur. Andrew gives me feedback about my interviewing style, the direction I should take the podcast, and much more.
Mon, 08 Nov 2021 - 54 - 054: Nick deWilde - Growing Your Audience While Working Full-Time
Nick deWilde is a Product Marketing Principal at Guild Education. Guild is a fast-growing startup that partners with Fortune 500 employers. Guild unlocks opportunities for America’s workforce via education and upskilling. Nick and I talk about his relationship with Twitter, and how social media can both serve you, and be a challenge. We talk about individual brands and growing a platform. Nick also shares his thoughts about marketing yourself as an individual, and we discuss how growing an audience plays into your career.
Mon, 01 Nov 2021 - 53 - 053: Kimberly Brooks - Taking Intentional Breaks To Reignite Creativity
Kimberly Brooks is a contemporary American artist and author. Kimberly integrates landscape, figuration and abstraction to address subjects of history, memory and identity. Her work has been exhibited and featured internationality. In this episode, I talk with Kimberly about her work as an artist, author, and editor. We talk about how she uses ConvertKit to reach and grow her audience. We talk about what people can learn from fine art, and apply it to their newsletters. We also cover the path to becoming a successful creator, and much more.
Mon, 25 Oct 2021 - 52 - 052: Jay Gilbert - Newsletter Insights From an Entertainment Industry Veteran
My guest on this episode is music industry veteran, Jay Gilbert. Jay wears a lot of hats. He’s a musician, photographer, marketer, speaker, and music executive. Jay has worked as a creative consultant to many record companies and artists. He hosts The Music Biz Weekly Podcast, is a Co-founder of Label Logic, and runs the weekly music newsletter Your Morning Coffee. I talk with Jay about his shift to being a content creator. We talk about life as a musician, working in the music industry, and being a photographer. We also talk about his management company, and his advice for creators wanting to build their audience. Jay also shares some behind the scenes stories, and much more.
Mon, 18 Oct 2021 - 51 - 051: Sean McCabe - Launch a Successful Business by Starting With Writing
Sean McCabe is the founder and CEO of seanwes media, and Daily Content Machine. Sean is a prolific and successful creator, author, and influencer. His course, Learn Lettering, made $80,000 in the first 24 hours. For nearly a decade his podcast, blog, and courses have helped creators grow their brands, content, and skill sets. Sean’s website is a treasure trove of courses and resources for anyone looking for business knowledge and creative support. Sean’s book, Overlap, shows creators how to turn their passion into a successful business while working a full-time job. His podcast includes almost 500 episodes on content creation and entrepreneurship. His latest venture, Daily Content Machine, turns creators’ best content into clippable moments they can share across their social media accounts.
Mon, 11 Oct 2021 - 50 - 050: Dave Pell - Lessons From Two Decades of Publishing Online
Dave Pell has been writing online for almost as long as the internet has existed. His popular newsletter, NextDraft, has over 140,000 subscribers. NextDraft covers the day’s ten most fascinating news stories, delivered with a fast and pithy wit. Dave has been a syndicated writer on NPR, Gizmodo, Forbes, and Huffington Post. He earned his bachelor’s degree in English from U.C. Berkeley, and his master’s in education from Harvard.
Mon, 04 Oct 2021 - 49 - 049: Jessica DeFino - Using Musicality and Rhythm To Dramatically Improve Your Writing
Jessica DeFino is a freelance beauty journalist living in Los Angeles, California. For the past seven years, Jessica has been writing, researching, editing, and publishing about the beauty and wellness industry. Her work has appeared in Vogue, The Cut, Fashionista.com, Cosmopolitan, Marie Claire, Business Insider, SELF, HelloGiggles, Harper's Bazaar, and more. Before starting her career as a freelance journalist, Jessica worked as a beauty writer for The Zoe Report. She was Director of Communications at Fame and Partners, and worked as a ghostwriter for Khloé Kardashian and Kendall Jenner.
Mon, 27 Sep 2021 - 48 - 048: Ali Abdaal - Building Multiple Income Streams as a Content Creator
Ali Abdaal is a Doctor, writer, podcaster, entrepreneur, and YouTube sensation. Ali has grown his YouTube subscriber base to over 2 million, and writes a weekly newsletter titled Sunday Snippets. Sunday Snippets covers productivity tips, practical life advice, and the best insights from across the web. Ali studied medicine at Cambridge University. He worked as a Doctor in the United Kingdom before taking time off to explore his other interests. His YouTube channel covers medicine, tech, lifestyle, and productivity. Ali also co-hosts a weekly podcast with his brother, called Not Overthinking.
Mon, 20 Sep 2021 - 47 - 047: Matt Ragland - How to Go Full-Time as a Content Creator
Matt Ragland is a productivity expert and full-time content creator. He has worked for companies such as AppSumo.com, ConvertKit, and Podia. Matt graduated from the University of Florida with a bachelor’s degree in recreation & tourism management. Matt was one of the earliest members of the team at ConvertKit, where he was employee number five. Since leaving ConvertKit to start his own company, he now hosts a podcast, publishes a newsletter, has created several courses, and hosts his own YouTube channel.
Mon, 16 Aug 2021 - 46 - 046: Sahil Bloom - Why Writing Makes You a Better Investor
Sahil Bloom is Vice President at Altamont Capital Partners, a generalist investment fund managing over $2.5 billion in capital. At Altamont, Sahil helps lead the consumer products and services sector. Sahil also participates in board activities at Altamont’s portfolio companies Fox Racing, and Brixton. Sahil is an angel investor in over 25 tech startups. He works with entrepreneurs and founders to build scalable and sustainable value for all stakeholders. Sahil also publishes a popular newsletter about business, mental models, economics, and more.
Mon, 09 Aug 2021 - 45 - 045: Charli Prangley - Running a Successful Newsletter, Podcast, and YouTube Channel
Charli Prangley is the Creative Director at ConvertKit. Charli has a bachelor's degree in design, with an emphasis on visual communication, from Massey University. Before working at ConvertKit, Charli worked as a designer for companies such as Mitsubishi Electric, Xero, and her own Liner Note Kids. Born in New Zealand, Charli now lives in Valencia, Spain. She is passionate about helping creatives improve their craft and process, as well as working on her own side projects.
Mon, 02 Aug 2021 - 44 - 044: Robert Glazer - Run Your Newsletter Like a Boss: Tips From a Top-Level Corporate CEO
Robert Glazer is the founder and CEO of Acceleration Partners, a global marketing agency. Robert is also the co-founder and Chairman of BrandCycle, an affiliate marketing and content monetization platform. Acceleration’s accolades under Robert’s direction include Glassdoor’s Employees’ Choice Awards, Entrepreneur’s Top Company Culture, Inc. Magazine’s Best Place to Work, and Fortune’s Best Small & Medium Workplaces. Robert is also the international bestselling author of four books: Elevate, Friday Forward, Performance Partnerships, and How To Thrive In The Virtual Workplace.
Mon, 26 Jul 2021 - 43 - 043: Ryan Sneddon - Lessons On Writing Local Newsletters
Ryan Sneddon is a self-described CEO and emperor of local news. Ryan is building a hyperlocal newsletter empire one city at a time, starting with Annapolis, MD. Ryan’s newsletter, Naptown Scoop, is an email to the residents of Annapolis containing all pertinent news and events. It's an awesome community of residents and business owners coming together to be good neighbors.
Mon, 19 Jul 2021 - 42 - 042: Cherie Hu - The Math Behind Water & Music, and a Successful Newsletter
Cherie Hu is an accomplished musician, an award-winning writer, a columnist, entrepreneur, and self-described “professional overthinker.” Cherie specializes in analyzing, tracking and critiquing innovation in the global music business. Cherie earned her bachelor’s degree in statistics from Harvard, studied piano and music theory at The Juilliard School, and has taught as an Adjunct Professor at New York University. Cherie has worked for Forbes, Billboard, and Music Business Worldwide.
Mon, 12 Jul 2021 - 41 - 041: Jack Butcher - Build Once, Sell Twice: Earn $1M a Year Selling Digital Products
Jack Butcher is the founder of Visualize Value, a design, consulting, and educational company in New York City. Jack spent 10 years working in advertising for Fortune 100 companies as a creative director for multi-billion dollar brands that include Amazon, Nokia, McDonald’s, and Mercedes-Benz. It was a job he found enjoyable but constraining.
Mon, 05 Jul 2021 - 40 - 040: Alex Lieberman - Building a 3M Subscriber Media Empire
Alex Lieberman is the co-founder and chairman of Morning Brew. Morning Brew is a media company bringing informative and digestible business news to your inbox every morning. They educate nearly 3,000,000 daily readers on the latest news from Wall Street to Silicon Valley. Alex also hosts The Founder’s Journal Podcast where he gives listeners a “backstage pass” into building Morning Brew, and in turn, helps them build a better business or career.
Mon, 28 Jun 2021 - 39 - 039: Eric Jorgenson - How to Increase Profits Exponentially by Using Leverage
Eric Jorgenson is a writer, course creator, blogger, and podcaster. He is also on the founding team of Zaarly, an online marketplace for hiring home service providers. Eric has been publishing online since 2014, and operates a monthly newsletter. His business blog, Evergreen, has educated and entertained over a million readers.
Mon, 07 Jun 2021 - 38 - 038: Steph Smith - Turn Your Newsletter Into a Seven-Figure Business
Steph Smith is a growth marketer, writer, and indie maker. In 2019, Steph founded Integral Labs. Integral Labs supports top tech companies with technical writing, content strategy, marketing, and analytics. In 2020, Steph became the Senior Manger of Trends.co. Trends identifies emerging patterns in business months before they become mainstream. In less than a year, Steph grew the number of paying subscribers by more than 400%.
Mon, 31 May 2021 - 37 - 037: Nat Eliason - Making Money From Your Course Before You Launch
Nat Eliason is the founder of Growth Machine, a successful SEO and content marketing agency. Nat also teaches the popular Roam course, Effortless Output. Nat earned his B.A. in Philosophy from Carnegie Mellon University, and has worked for companies such as Zapier, and Sumo Group. Nat co-hosts the Made You Think podcast with Neil Soni.
Mon, 24 May 2021 - 36 - 036: Ann Handley - How Expert Marketers Get More Subscribers
Ann Handley is the founder and Chief Content Officer for MarketingProfs, a marketing training and education company with more than 600,000 subscribers. She is a well-known public speaker, and has been writing a newsletter called Total Annarchy for the last three years. Ann is also a Wall Street Journal best-selling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, and Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.
Mon, 17 May 2021 - 35 - 035: Dickie Bush - How To Make $100,000 Writing on Twitter
Dickie Bush is a full time Portfolio Manager based in New York City. He is a graduate of Princeton, where he received a degree in Financial Engineering and played on the football team. Dickie writes a weekly newsletter called Dickie's Digest where he shares thoughts and links on growth of all kinds, including personal, intellectual, physical, network, economic, and other forms of growth.
Mon, 10 May 2021 - 34 - 034: Jason Feifer - How To Balance Creativity With Your Career
Jason Feifer is the Editor in Chief at Entrepreneur, an American magazine and website that carries news stories about entrepreneurship, small business management, and business. He also hosts a podcast called Build for Tomorrow, and he is the author of a forthcoming book titled Build for Tomorrow, Not for Yesterday.
Mon, 03 May 2021 - 33 - 033: Veni Kunche - 3 Years of Growth: 29x Subscribers & 34x Revenue
Veni Kunche runs Diversify Tech, a newsletter-based business all about helping people who are underrepresented break into the tech world. After working as a Software Engineer since 2003, her main goal now is to help make the tech industry inclusive. Veni’s got a really interesting business model: a mix of sponsorships and also a job board, taking advantage of the robust community that surrounds her newsletter.
Mon, 26 Apr 2021 - 32 - 032: Li Jin - Explode Your Reach and Make More Money
Venture capitalist Li Jin left Andreessen Horowitz to start her own firm, Atelier Ventures. She started Atelier to fund a specific vision of the world: a world in which people are able to do what they love for a living and to have a more fulfilling and purposeful life. In addition to being an investor, Li is a prolific writer and podcaster, producing not only a newsletter but also writing articles for major publications.
Mon, 05 Apr 2021 - 31 - 031: Mario Gabriele - From Lifelong Obsession to Thriving Business
Mario Gabriele is the founder of The Generalist. His mission? To bring the most interesting tech writing to your inbox, every week. And he’s not doing it alone, either: Mario works with a team of contributors to deliver new ideas from some of the most original minds in venture capital and tech. In this episode, Mario talks about how and why he left a career in venture investing to build The Generalist, and his lifelong obsessions with writing and technology. The Generalist is not only a really successful newsletter, it’s a thriving business, too! Tune in to hear how Mario did it.
Mon, 29 Mar 2021 - 30 - 030: Sam Parr - Growing to 2M Subscribers and Selling Your Newsletter
Sam Parr founded The Hustle, a top-flight newsletter that he grew to almost 2,000,000 subscribers… and just sold to HubSpot! Tune in to hear the whole story of how Sam grew a successful newsletter to seven figures per month in revenue, and the roller coaster ride of selling his small business. Despite his success with a paid newsletter, Sam has lots to share about what people are doing wrong when they launch a Substack. Plus, he gives Nathan ideas and tactics for growing a new, local newsletter that focuses on Boise.
Mon, 22 Mar 2021 - 29 - 029: Codie Sanchez - The Key to Becoming a Future Billionaire
Codie Sanchez runs the amazing newsletter Contrarian Thinking, whose topics include passive income, generational wealth, contrarian investing, and learning from strivers who think big. Her motto is “Question everything and stack income streams”, and that’s exactly what we talk about in this episode. Not just “how to build a newsletter”, but one of Nathan’s favorite topics: how to build wealth!
Mon, 15 Mar 2021 - 28 - 028: Packy McCormick - How Much Are 30,000 Subscribers Worth?
Packy McCormick writes the popular newsletter Not Boring, which is all about strategy and investing, from big companies to small. Packy was the VP of experience at a company called Breather, but when he left that role to start another startup he ended up creating a blockbuster newsletter instead! Not Boring has grown to over 30,000 subscribers. Packy’s newsletter is generating fantastic revenue, and his business model is a little different from the paid subscriptions that are popular right now. He dives into all the specifics. If you’re curious just how much you can make from a 30,000-subscriber mailing list, don’t miss this episode!
Mon, 08 Mar 2021 - 27 - 027: Nathan Baschez - Find Your Best Ideas With a Newsletter Mastermind
Today’s interview is with Nathan Baschez. There aren’t too many people more familiar with the creator economy than Nathan. He started his own company with Hardbound and was the first employee and VP of Product at Substack in the early days. Now Nathan runs a company called Every, which is a bundle of premium newsletters. In this episode we dive into how Nathan creates tons of high-quality content every week, and how to facilitate your ideas with a newsletter “mastermind” group.
Mon, 01 Mar 2021 - 26 - 026: Khe Hy - How You Can Do $10,000/Hr Work
Khe Hy’s been called the “Oprah for Millennials” by CNN, and his writing is all about transforming your relationship with time, work, money, and, ultimately, yourself. Today we talk about how he runs RadReads, his newsletter for over 25,000 people. It’s an incredible newsletter where Khe gets super tactical about Notion, but also goes deep on living a better life, organization, productivity, etc. The biggest highlight from this interview? Khe tells us about going from $100/hr work to $10,000/hr work. He’s not joking! Khe’s building a whole course—Supercharge your Productivity—on this very topic.
Mon, 22 Feb 2021 - 25 - 025: Louis Nicholls - Explode Your List Growth: Use a Referral Program
Louis Nicholls is the co-founder of SparkLoop, an email newsletter referral program where you can have each of your subscribers refer their friends to unlock cool rewards. In today’s show, Louis talks about how to increase your email list growth rate by more than 30% with a referral program. He also gives his (hot!) take on paid newsletters, discusses how best to monetize your audience, and so much more.
Mon, 15 Feb 2021 - 24 - 024: Dan Frommer - Be Interesting, Every Day, Forever - Secrets to Media Success
Dan Frommer runs a popular newsletter called The New Consumer, which discusses topics on technology and consumer brands. Beginning his career at Forbes, Dan has a long history in the technology field. His extensive experience includes Editor in Chief at Recode, Vox Media’s tech and business news publication, and technology editor at Quartz. He also spent years building up Business Insider as its second employee.
Mon, 08 Feb 2021 - 23 - 023: Tiago Forte - Building a Second Brain & Lessons From a $1M/yr Newsletter
Tiago Forte is one of the world’s foremost experts on productivity. He runs Forte Labs, an education company that helps knowledge workers use technology to become more productive. He earns over $1,000,000 per year by using his 40,000-subscriber newsletter to sell his online masterclass, Build a Second Brain.
Mon, 01 Feb 2021 - 22 - 022: Lenny Rachitsky - The Dark Side of Paid Newsletters Nobody Talks About
Lenny Rachitsky sold his company to Airbnb years ago and he spent a bunch of time there as a product manager, working on growth. Now Lenny’s full-time job is his simply-titled “Lenny’s Newsletter”, where he shares everything he’s learned about building products and teams. With over 3,200 paying subscribers, Lenny’s Newsletter brings him a larger income than he had at his tech job!
Mon, 18 Jan 2021 - 21 - 021: Byrne Hobart - Build Recurring Revenue With Your Newsletter
Byrne Hobart is a chartered financial analyst who loves writing about the intersection between finance and technology. He writes The Diff, one of Silicon Valley’s most popular newsletters. In this episode, we dive into how Byrne launched his newsletter, how much he’s earning, and how he publishes five times a week!
Mon, 11 Jan 2021 - 20 - 020: Dan Runcie - From Sending Newsletters to High-Paid Consulting
Dan Runcie is the founder of Trapital, the newsletter that breaks down the business of hip hop. We learn all about his favorite hip hop artists, of course, but he also shares what indie creators can learn from the world of hip hop and so much more.
Mon, 04 Jan 2021 - 19 - 019: Dan Oshinsky – Turn Your Newsletter Into a Business (Lessons from Buzzfeed)
Dan Oshinsky was the Director of Newsletters at both Buzzfeed and The New Yorker. Today he runs his own email consultancy called Inbox Collective. Dan has seen newsletters from the early days, and has been instrumental in developing the newsletter strategy for some of the largest publications around. In this fantastic interview, Dan shares takeaways for large newsletters and indie creators alike. He shares how his newsletter led to the Buzzfeed job, and how, once there, he discovered the building blocks that make newsletters resonate with their audience (spoiler: cats ARE involved).
Mon, 28 Dec 2020 - 18 - 018: Anne-Laure Le Cunff – Building a Loyal Audience & Growing Your Newsletter
Anne-Laure Le Cunff is the founder of Ness Labs, which applies neuroscience research to productivity and creativity. In addition to writing articles and running a growing community, Anne-Laure also writes a newsletter subscribed to by over 25,000 “mindful makers”.
Mon, 21 Dec 2020 - 17 - 017: David Perell - Mastering Twitter to Grow Your Newsletter and Make Money
David Perell is known as “The Writing Guy” on Twitter, but did you know his email newsletter has over 40,000 subscribers? Not only that, but he sends THREE newsletters a week… every week! In this in-depth conversation, David shares exactly how he uses Twitter to grow his audience, how he maintains consistency with such a high rate of output, and how he’s built an amazingly profitable business by monetizing his newsletters with his breakthrough writing course.
Mon, 14 Dec 2020 - 16 - 016: Inside Ahrefs: one of the most efficient SaaS companies in the world
In this episode I sit down with Tim Soulo, the CMO at Ahrefs. He shares behind-the-scenes on how they've built a company to over $1M in revenue per team member.
Mon, 06 May 2019 - 15 - 015: Let Your Brand Take Center Stage with Ruben Gamez
Trying to avoid center stage? You can get all the benefits of building an audience without putting yourself in the spotlight. In fact, you don’t even have to be the center of attention to connect with your peers and build relationships with your clients. Allowing your brand to take center stage can bring your business […]
Thu, 26 Nov 2015 - 14 - 014: Consistently Deliver Value to your Audience with Brennan Dunn
If you’ve ever felt like your blog posts are a shot in the dark, this episode of the Nathan Barry Show is for you. Working to build an audience never has immediate results, but don’t be discouraged by your lack of response! My guest today will tell you how to produce valuable content over time […]
Thu, 19 Nov 2015 - 13 - 013: Why You Should Build a Personal Brand with Paul Jarvis
Today we’re sharing what sorts of things you should give away to build your brand and how to create them. Content is a great way to up your value and really fine tune your audience. There are a few important things to consider when picking an audience, and it’s important that you choose wisely. Strive […]
Thu, 12 Nov 2015 - 12 - 012: Building a Loyal Audience with Jason Zook
Wracking your brain trying to develop the best marketing campaign? When you think about it, marketing is really just big companies competing for attention. But I’m here to tell you about one of the biggest cheats these companies are missing out on. While they’re too busy fighting each other over a few seconds of everyone’s […]
Thu, 12 Nov 2015 - 11 - 011: Eleven insights that changed my life
Nothing I do is completely original. In fact, so many ideas that people credit to me are originally from someone else. In this episode I want to give credit to the people who’ve provided some truly impactful ideas to the world. This is not a complete list by any means; I’m sure I’ve missed someone, […]
Thu, 25 Sep 2014 - 10 - 010: Authority success stories (part 2)
In the previous part of this episode we met three talented people – Brandon, Samuel, & Jason. We chatted a bit about their successes with self-publishing and learned how they used my book Authority as a roadmap for creating and publishing their work. In this episode, we dig deeper into how each of these fine […]
Thu, 18 Sep 2014 - 9 - 009: Authority success stories (part 1)
Have you ever wondered if it would be possible to make an independent living selling your expertise? In my book Authority I lay down an end-to-end plan for how to research, write, and publish a book to an excited and profitable audience so you can do just that. As it turns out, the methods I […]
Thu, 11 Sep 2014 - 8 - 008: Financial transparency
Why don’t people share financial numbers? In this twenty-minute audio essay I delve into some of the reasons why people are afraid to be financially transparent, and why I’ve chosen to ignore those reasons in favor of exposing my revenue numbers (and why you should too). Show Notes Sacha Grief – one of the people […]
Thu, 04 Sep 2014 - 7 - 007: DIY video with Caleb Wojcik
One of the most effective ways to show potential customers how your product could be useful to them is to feature it in a promo video. Well-made promo videos can be inspiring, insightful, and fun. The problem is, video can take a bit of time to learn how to do right. Luckily I have a […]
Thu, 28 Aug 2014 - 6 - 006: Three habits for building a profitable audience
If you dream of selling your own products and creating a lifestyle of flexibility and independence, it’s going to be pretty tough to do that without an audience. Not only that, but that audience must be comprised of people who love what you do and have the financial means to pay you for solutions to […]
Thu, 21 Aug 2014 - 5 - 005: Self-publishing with Justin Jackson, Sacha Greif, and Paul Jarvis (Part 2)
This is part two of the live event Sacha Greif and I put together in August of last year. As a reminder, you can watch a video of the event here, and you can listen to part one here if you missed it. Enjoy part two of The Self-Publishing Hangout! Sacha, Justin, and Paul are […]
Fri, 15 Aug 2014 - 4 - 004: Self-publishing with Justin Jackson, Sacha Greif, and Paul Jarvis
In August last year Sacha Greif and I put together a live event called The Self-Publishing Hangout. We brought on Paul Jarvis and Justin Jackson to round out our panel. You can watch a video of the event here, or checkout my podcast episode below. Since recording that episode each of the guests […]
Wed, 30 Jul 2014 - 3 - 003: Profiting from teaching with Sean McCabe
Today I’ve got my absolute favorite product creation and launch story to share with you! Sean McCabe started as a web design consultant, then built up a following for his true passion: hand lettering. He then started teaching and grew a massive email list and then launched a training product. He shares the story and […]
Sat, 12 Jul 2014 - 2 - 002: Email Marketing With Guests James Clear, Brennan Dunn, And Corbett Barr
Few things have paid off better in my business than a focus on email marketing. In building my list up to 18,000+ subscribers I’ve learned that email is the most profitable marketing channel around. Easily beating out Twitter, Facebook, and YouTube. To learn more about email marketing I brought on three of my good friends: […]
Fri, 11 Jul 2014 - 1 - 001: On Productivity
In January 2013 I wrote a series of goals for the year. One of them was “launch a podcast.” How does a goal like that take 18 months to be realized? Well, first I created all kinds of reasons that a podcast was much harder than it actually needed to be. Finally after recording episodes […]
Thu, 10 Jul 2014
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