Athletic Health

At the end of this episode, our guest Dan Cerone drops a knowledge bomb so big, it immediately changed the course of my training forever.

In today’s episode, longevity expert Dan Cerone joins the show to share his most impactful insights from his clinical and research experience.

You MUST listen to this show if…

This is not an exaggeration. Something Dan says towards the end of this podcast has already led to me making sweeping changes to my training and how I prescribe training for the people I work with.

You seriously do not want to miss this!

For More on Dan

Follow Dan on Instagram

Want to Learn More About Athletic Health

⁠⁠⁠⁠Get a Free Copy of My Book - Athletes Heal Faster⁠⁠⁠⁠

⁠⁠⁠⁠Enroll in the Virtual Athletic Health Masterclass⁠⁠⁠⁠

⁠⁠⁠⁠Athletic Health Homepage⁠⁠⁠⁠

⁠⁠⁠⁠Follow Sean on Instagram⁠⁠⁠⁠

⁠⁠⁠⁠Follow Sean on X

Athletic Health is the process of becoming as healthy as humanly possible and there are four categories to making that a reality…

…but in today’s episode, we reveal a secret, FIFTH category.

Today we welcome HYROX Elite 15 Athlete, Maria Fecik to the show to discuss…

I am a HYROX athlete myself and I want to compete in Worlds next year, so I’m asking Maria everything I can to find out how she unlocked her elite level performance.

For More on Maria

⁠Follow Maria on Instagram⁠

⁠Coaching with Maria - The Holistic Athlete⁠

Want to Learn More About Athletic Health

⁠⁠⁠⁠⁠Get a Free Copy of My Book - Athletes Heal Faster⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Enroll in the Virtual Athletic Health Masterclass⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Athletic Health Homepage⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Follow Sean on Instagram⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠Follow Sean on X

I have long believed that the brain is the final frontier of human health and performance.

Ever since my days in professional sports, it has been extremely obvious to me how the "elite" have brains that don't work in the same way as an ordinary person.

I have been on a lifelong pilgrimage to find the answer and, to be honest,I think I've got it.

This episode will explain to you what I've found.

Here's What You're Going to Learn...

This episode is one that I will come back to over and over again and share with our clients as we grow.

I hope you enjoy it!

“When our limbic system anxiety circuit is triggered, we are neuroanatomically cut off from accessing our higher cortical thinking centers, which is where our learned knowledge is stored.” – Dr. Jill Bolte Taylor

In 1996, Harvard-trained Neuroanatomist, Dr. Jill Bolte Taylor experienced a severe hemorrhage in the left hemisphere of her brain. On the afternoon of this rare stroke (AVM), she could not walk, talk, read, write or recall any of her life.

In the grueling 8-year recovery process, Dr. Taylor uncovered one of the most profound neurological discoveries of our time.

We have all heard that we are only able to use a small fraction of our brain’s true power, but Dr. Taylor has committed her life to showing you how you can use ALL of it...or as she calls it, “Whole Brain Living.”

Dr. Jill Bolte Taylor was named one of TIME Magazine’s Most Influential People in the World in 2008, she highlighted the first ever TED conference with her TED Talk “My Stroke of Insight” which has recorded over 8 MILLION VIEWS on YouTube and she was a premiere guest on Oprah’s Soul Series.

She is the author of two best-selling books and the #1 book on strokes on Amazon.

In this episode you will learn…

Learn More About Dr. Jill Bolte Taylor

TED Talk: My Stroke of Insight

Book: My Stroke of Insight

Book: Whole Brain Living

Dr. Jill Bolte Taylor Official Website

Want to Learn More About Athletic Health

⁠⁠⁠Get a Free Copy of My Book - Athletes Heal Faster⁠⁠⁠

⁠⁠⁠Enroll in the Virtual Athletic Health Masterclass⁠⁠⁠

⁠⁠⁠Athletic Health Homepage⁠⁠⁠

⁠⁠⁠Follow Sean on Instagram⁠⁠⁠

⁠⁠⁠Follow Sean on X

"We want to close the gap between what is normal and what is optimal. We don't want to be normal. We want to be GREAT." - Jenny Martin

On the last episode of the Athletic Health podcast, Jenny Martin joined me to discuss cardiopulmonary testing and what exactly the experts are looking for.

In today's episode, we close the loop on that podcast to discuss some key follow-up topics including...

Want to Learn More About Athletic Health

⁠⁠Get a Free Copy of My Book - Athletes Heal Faster⁠⁠

⁠⁠Enroll in the Virtual Athletic Health Masterclass⁠⁠

⁠⁠Athletic Health Homepage⁠⁠

⁠⁠Follow Sean on Instagram⁠⁠

⁠⁠Follow Sean on X

"What gets measured gets managed." - Tim Ferriss

Have you ever wondered what it would be like to get an official lab test for your VO2 Max?

While VO2 Max is a popular data point to measure, it's not exactly the most important metric that the experts are looking at.

Today we welcome in Jenny Martin, the Chief Nursing Officer at RecoveryPlus, who will teach you everything you need to know about cardiopulmonary testing and give you an inside look at what the experts are looking for when you get your test.

Cardiopulmonary testing is a way for healthcare professionals to see how well your heart and lungs are working.

I visited RecoveryPlus a few months ago for my own testing and was really surprised by some of my test results. I think of myself as an athletic BEAST but my testing showed that I have some real holes in my armor.

To be blunt, this is incredibly important.

Heart Disease is the leading cause of death in America and do you know what the #1 symptom of heart disease is...?

...SUDDEN DEATH!

Don't wait until it's too late! Listen to this episode now!

For More on RecoveryPlus

RecoveryPlus on Instagram

RecoveryPlus on X

RecoveryPlus Website

Want to Learn More About Athletic Health

⁠Get a Free Copy of My Book - Athletes Heal Faster⁠

⁠Enroll in the Virtual Athletic Health Masterclass⁠

⁠Athletic Health Homepage⁠

⁠Follow Sean on Instagram⁠

⁠Follow Sean on X

"VO2 Max is a product of involved muscle mass." -Rory Sutherland.

After recently getting my VO2 Max tested in a lab, I was shocked to find out how much lower I was than I expected (I tested at about 42 but anticipated being around 50).

In this episode, Rory Sutherland, a San Diego based Exercise Physiologist breaks down everything you need to know about this newly famous data point...VO2 Max.

Don't forget the mission!

How does VO2 Max fit into the larger picture of Athletic Health? Listen to the full episode to find out!

Check Out the Links Below To Learn More About Rory Sutherland

Sutherly Performance

Rory on Instagram

Want to Learn More About Athletic Health

Get a Free Copy of My Book - Athletes Heal Faster

Enroll in the Virtual Athletic Health Masterclass

Athletic Health Homepage

Follow Sean on Instagram

Follow Sean on X

Welcome to the Athletic Health Podcast!

Athletes are the healthiest people in the world because they do not focus on baseline values. They strive to be in the Top 1% of ALL health & performance categories. This level of effort creates bulletproof bodies that heal with impressive speed.

The Big Question: How Can Someone Who Doesn’t Have the Time or the Resources of a Professional Athlete Still Create the Same Health and Performance Benefits for Themselves?

Join Sean Light, former coach of the Los Angeles Lakers and founder of the Athletic Health movement on his mission to reveal the world’s best strategies from the top leaders.

For More Information About Athletic Health, visit www.AthletesHealFaster.com/podcast

From thousands of hours of researching human performance, I've seen many parallels to the mechanics of performance and social anxiety. To be honest, I've seen the same connections to PTSD, cancer, auto-immune diseases and hypertension.

In this episode, I will walk you through the dots that I've connected. 

I don't claim to be an expert in this category but I have seen some things that have really made me think and question the current rhetoric behind these concepts and how we treat them.

Check this podcast out to see these ailments from a more holistic, neuroscience perspective.

For more information, head over to WeightRoomWealth.com

Over the last 1,000 years, humans have behaved the exact same way. We have had the same problems with money, politics, and the economy. 

Books like The Fourth Turningand The Changing World Order,have perfectly predicted what would be happening today.

How can everything be so predictable? Human Nature and the Brain is unchanging. 

To create a booming personal economy, you must hedge against the natural reactions of human nature and build a bulletproof brain.

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For more information, visit WeightRoomWealth.com

There is a MASSIVE misconception about how professional athletes workout. 

When I got to the NBA, I was shocked at what these guys were doing. Well, more like shocked at what they WEREN'T doing. 

I would like to teach you why they do such untraditional workouts and why you are missing out BIG TIME but not doing the same.

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For More Information, visit WeightRoomWealth.com

This may be the most important podcast I've ever done. I am 100,000,000% positive that the brain is the answer to your struggles. If you're struggling to make a $100 or $100,000,000, you are only limited by the neural connections in your brain.

Benjamin Franklin outlines his 2 rules to "reinforce their pockets" and they are simple. But the execution is the challenge and the challenge lies in your brain.

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Continue to Learn More About This Stuff at WeightRoomWealth.com/box

Have you seen the video of the guy punching his friend in the face because he was dressed like a scarecrow and startled him? The brain has a built-in function that will react quicker than you can think.

This is how your customers are making purchasing decisions and if you're not careful, you'll blow the sale!

Welcome to the wonderful world of influential neuroscience.

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For More Information, Visit WeightRoomWealth.com/pro

In 1732, Benjamin Franklin printed the first edition of Poor Richard's Almanac. A periodic newsletter that reached tens of thousands of people throughout the colonies.

But Franklin had a secret mission. Sprinkled throughout the news, current events and weather reports, were virtues, lessons and tips on how to get wealthy.

Why did he go to such great lengths to help his fellow colonists bank ledgers? 

...To Do the Greatest Good!

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Want to Learn More About the Neuroscience of Achievement? Visit WeightRoomWealth.com/proand enroll in our weekly newsletter!

There is no one marketing better than Domino's Pizza. If you are an entrepreneur, you've got to study what they are doing. Today we will discuss the power of follow-up funnels and how you are leaving 99% of your revenue power on the table if you are doing zero follow-up. By the end of today's episode, I want you to be very clear about what the long-term process of marketing really looks like and get you to start adjusting the time horizon of your marketing strategy.

This is a very tactical episode that, if applied, can make you millions. The choice to implement it is yours.

You can start learning how to condition yourself for success for FREE at WeightRoomWealth.com

You can try our coaching program for FREE for 7-Days at WeightRoomWealth.com/StartNow

Training elite athletes is a lot different than you think. When you are one of the world's top performers, the goal of training is to condition your body to be at your best every single night. When I worked in professional baseball, we played a game every single night. Well, as an entrepreneur, you face the same challenge. Long hours and working weekends and holidays, the game never sleeps and you must be at your best every night.

Today's episode will show you three ways we trained this into our professional athletes. All three of these strategies are easily executed with little or no equipment.

Thanks for listening!

You can start learning how to condition yourself for success for FREE at WeightRoomWealth.com

You can try our coaching program for FREE for 7-Days at WeightRoomWealth.com/StartNow

Like most entrepreneurs today, my business was built on the back of social media. Most of the money I earned in my first 2-3 years was thanks to Instagram. But social media has become a powerful, yet unreliable source of income. My goal became to find a way to make my income predictible instead of throwing out a ton of content and hoping for the best. 

I've developed a fairly simply strategy that revolves around one key tenet... DATA. If you can measure what you're doing, split test your funnel steps, it's hard to imagine your business won't find success at some point. 

You can start learning how to condition yourself for success for FREE at WeightRoomWealth.com

You can try our coaching program for FREE for 7-Days at WeightRoomWealth.com/StartNow

Neal Hallinan is recognized around the world as a leading expert in postural restoration but it's his own story that paved the way for that to be possible. In this conversation, Neal discusses how he has self-corrected his own skull (YES! You read that right), the power of being able to see the big picture and how he was able to grow his YouTube brand to nearly 25,000 subscribers. 

Personally, Neal and I have been friends for several years now and I can say he is one of the most genuinely nice people in the game. Neal's commitment to learning and serving is on display every time we interact and I'm grateful to have him on the podcast.

Neal Hallinan on YouTube

Neal Hallinan's Website: The PRI Trainer

You can start learning how to condition yourself for success for FREE at WeightRoomWealth.com

You can try our coaching program for FREE for 7-Days at WeightRoomWealth.com/StartNow

After finishing "The Unteathered Soul" by Michael Singer, I'm left wondering about the laws of flow. My eyes are more open to all the places that flow exists and it makes me wonder if this is one of the natural laws of the business. In this episode, I will explain my philosophy on what it means to be in "flow state" and why I think you can train yourself to effortlessly access it.

This is the official launch of the Weight Room Wealth Podcast.

You can start learning how to condition yourself for success for FREE at WeightRoomWealth.com

You can try our coaching program for FREE for 7-Days at WeightRoomWealth.com/StartNow

In the final episode before the official launch of the Weight Room Wealth Podcast, we break down the neurochemistry of changing the results you are getting in your business.

As we approach the official launch of the Weight Room Wealth Podcast, Sean discusses his plans and a new project he's working on. 

Welcome everyone to the first ever episode under the "Weight Room Wealth" title. I've always wanted to keep going with my podcast but never really knew where it fit. Well, thanks to Tony Robbins (of course!), I've had a few discoveries recently and I think the time has come to make a real decision about the future. If I want to do the podcast, JUST DO IT!

Everyone thinks entrepreneurs aren't allowed to have fun, but I'm saying the exact opposite. Procrastination and fun are completely different. Is is possible to work 14 hour days and never miss anything fun? Listen to find out!

Learn More at WeightRoomWealth.com

Entrepreneurs know the importance of focus on their business but do they understand how it looks inside of the brain. This video is about demystifying this stuff and making it easy to apply for real results.

Learn More at WeightRoomWealth.com

This story is as old as time but 40 years ago, when Jim Rohn told the tale, it went on to create wealthy people for generations to come. Now it's my time to spread the word to you. Here is the story of sowing and reaping.

Learn More at WeightRoomWealth.com

I just went live on TikTok to record another episode of this podcast and it went VERY poorly. But there's a really important lesson...Scratch that...a MONUMENTALLY important lesson for all entrepreneurs in what's going to happen next.

Learn More at WeightRoomWealth.com

Facebook has lost over $200 BILLION in value over the last few months and, oddly enough, it's because of their neglect over one of the most fundamental principles of business...THE GOOGLE SLAP! In this episode, I'll teach you about the Google Slap and I'll do it for everyone live on Tik Tok.

All sorts of a fun stuff coming your way in this episode and I hope you enjoy it.

For More Information Head Over to WeightRoomWealth.com

I'm embarrassed to say that I've known this for a long time but never it never really hit home for me. For years, I've heard about the power of storytelling but it honestly never seemed relevant to what I was doing. With the growth I'm seeing on Tik Tok right now, it's very clear that I was wrong. Tune into this episode to learn how I'm growing on Tik Tok, why you should be posting there too and the power of stories.

Learn More at WeightRoomWealth.com

Everyone is searching for the "how-to" or the blueprint for success. Those are readily available and not hard to come by. What IS hard to come by are the real pillars of creating a great business and I believe I have some real breakthroughs to share with you about how you can really do this. Yes, YOU! I can't wait for you to hear this episode because it's a culmination of all the work I've ever done! Enjoy!

Learn More at: WeightRoomWealth.com

The hardest thing for new entrepreneurs to tackle is the lack of security in this new life. When you no longer can rely on that paycheck coming in every two weeks, it can paralyze even the strongest of us. 

This episode is about solving that riddle for you. Believe it or not, there actually is something that you can have that will bring your security back. I guarantee if you commit to this for just thirty days, you'll never be poor again.

Try it for yourself.

Learn More at WeightRoomWealth.com

They say history doesn't repeat itself...it rhymes! Who is someone that is the COMPLETE opposite of you? Who is someone on the complete other side of the coin but is still finding a tremendous amount of success? 

Maybe they are finding MORE success than you!

How are they able to do it? 

There are plenty of ways to win in business. It doesn't have to be your way. If you're struggling to breakthrough, what can you learn from people who are complete opposites?

Learn More at WeightRoomWealth.com

The holy grail of internet marketing is attracting your customers to you as opposed to having to do literal manual labor to go get them. It's like pulling teeth sometimes but I have a solution for you.

In this episode, I'm going to teach you three things...

Red Ocean and Why You Should Avoid Like the Plague Blue Ocean and Why You MUST Find One Unique Selling Proposition: How to Stand Out

There is a lot of noise in the marketplace and you have to find a way to cut through it all and grab the customer's attention. If you grasp these concepts, boy you'll be onto something far bigger.

PS: I listened to Ed Mylett's podcast where he interviewed the founder of Reebok and he made a similar pivot that turned his $9mil/year shoe company into a billion dollar beast!

It's worth a listen!

Learn More at WeightRoomWealth.com

This episode is about breaking down the #1 mistake I see in Strength and Conditioning Coaches looking to grow a business. You must start looking at how to stop taking tiny nibbles of progress and start taking QUANTUM LEAPS. There is some real science to this by the way! 

This episode is about looking at the things that really move the needle in your business and I'll break down the five things in my business, Weight Room Wealth, that drive real results. These are the spots that I try to focus on every day and delegate the other, less productive tasks out.

Also, welcome to Season #2 of The Sean Light Podcast. This season we are stepping it up and giving you some incredible trainings and bringing you some wildly influential guests.

If you love the podcast and want to go deeper...

What a powerful episode you're about to listen to! Greg Ligon is the Founder and CEO of Solid Pastors and his perspective on entrepreneurship is both influential and refreshing.

I have been reading self-development books for a long time and I've begun to realize how most of them are pointing back to, as Earl Nightengale says, "The greatest teach of them all. The carpenter from the plains of Galilee."

No matter your beliefs, there is so much to be learned from the Bible and Greg and I shared a wonderful conversation on all things business and it's relationship to faith.

Also, welcome to Season #2 of The Sean Light Podcast. This season we are stepping it up and giving you some incredible trainings and bringing you some wildly influential guests.

If you love the podcast and want to go deeper...

You know you gotta advertise. You want Facebook or Instagram or your paid media to do the heavy lifting for you in terms of lead gen. But what if you don't have a lot of money to sink into your ad budget. Well, good news, there is a lot that you can do to make eery dollar go further. 

As entrepreneurs, we have to stretch each dollar we have. We must be laser focused on the strategies that can GUARANTEE that we will see a return for our investment. The good news is that it's totally possible. And this episode will show you how.

Also, welcome to Season #2 of The Sean Light Podcast. This season we are stepping it up and giving you some incredible trainings and bringing you some wildly influential guests.

If you love the podcast and want to go deeper...

The one and only Katie St. Clair joins us to talk about how she's built her killer brand from scratch. Katie is a SUPER successful and WILDLY intelligent coach who has been empowering other coaches to elevate their game and the fitness industry at the same time through her mentorship and educational programs.

It is people like Katie that make this industry so amazing and I'm honored to share the microphone with her in this wonderful podast.

Also, welcome to Season #2 of The Sean Light Podcast. This season we are stepping it up and giving you some incredible trainings and bringing you some wildly influential guests.

If you love the podcast and want to go deeper...

Are you entrepreneur who has a wonderful heart? Do you work really hard, care about your clients and put out a GREAT product but for some reason, money is still not flowing to you? This episode is for you.

In this episode, I will walk you through my 2-Step "It's a Wonderful Life" Framework to unlock the floodgates of revenue that you have waiting for you. That's right! The money is already there, you just have to open the gates. This is what I'm going to show you today.

Also, welcome to Season #2 of The Sean Light Podcast. This season we are stepping it up and giving you some incredible trainings and bringing you some wildly influential guests.

If you love the podcast and want to go deeper...

Serendipitously, I stumbled on a podcast from Russell Brunson where he was reviewing one of my all-time favorite books, Outwitting the Devilby Napoleon Hill. In the book, Hill talks about how all decisions are either made on faith or on fear.

For example, let’s say you had to do some door-to-door selling for your business. I know you don’t want to do it. You know you don’t want to do it. The whole world knows that nobody wants to do it. But what is guiding your decisions. Is it the faith that you’ll find some great relationships and business or the fear of the rejection?

What was so striking to me about this theory is that, when I look back on this financial windfalls, they all came from a place of faith. The situations that I found myself in made fear a non-factor. If I gave into the fear, failure was automatic.

When I decided to keep going and not quit, I stopped fear from having a voice.

When I created a plan of action, I simply could not let fear have any influence.

When I had to start taking action immediately, fear had to be suppressed because I had no other choice.

The external factors had forced me to disregard fear in my decision making and every single time I’ve had to do that, I’ve had major success!

So then the question is, how can I replicate this and avoid the crisis?

My current record is $27,000 in one day.

In fact, I’ve had a number of days or periods of time that have been massively successful for me.

Yesterday, I was thinking about all of these times and trying to find the similarities. What do all of these financial events have in common.

I just kicked up my Dream 100 strategy and this time I'm all in. After just a few days, I've already gotten some pretty cool results. Here is how I'm attacking the ultimate networking game and why I think it encompasses entrepreneurship so well.

When I worked for the Lakers, we constantly had vendors coming in telling us how their product was going to dramatically improve the performance of the players. At that point, I’d seen it all. I’d seen little lasers the guys could rub on their muscles, to machines they stand in to measure the fat around their internal organs. Just crazy stuff. None of it had any measureable effect.

You go into any NBA weight room across the league and everyone is doing all the same basic stuff. The best teams just have better players.

You go into any successful business’ board room around the world, and they are doing all the same basic stuff. The best businesses just have better players.

What this tells me is that, now, as you try to grow your business from X to 10X, the value you give will be the same. Maybe you’ll package it in a nicer gift basket, but the value will remain roughly the same.

You’re selling common sense. Think about it. How the heck can a personal trainer stay employed when literally everyone in the world knows how to lose weight and get jacked? Nobody is reinventing the wheel here.

So, if the tactics remain the same, how will you eventually start making more money? How will you eventually raise your prices?

If the value remains the same, that means you’re missing something. There’s something about money, or business that you don’t know, that is stopping your income dead in its tracks.

I studied neuroscience for several years which unknowingly prepared me for my career as an entrepreneur. What I learned was that there were two main functions in the brain that caused people to do what they do.

The first is the neocortex. This is the outer surface of the brain and here, all of your memories and past experiences are stored. Just like a filing cabinet. Your brain keeps them there as a point of reference so it can be prepared for similar events in the future.

The second is a process called allostasis. I call this predictive physiology. This is where your body predicts what it will need in the next moment and prepares for it.

A great example of allostasis would be when you see a pizza commercial on TV and your mouth starts to water. Your brain is receiving and input (seeing the cheesy pizza) and based on experience, it believes it’s about to eat some, so it produces a reaction to prepare for the incoming slice. Don’t think for a minute, the Pizza Hut guys don’t know this!

In business, let’s say you have to do some cold calling. Your brain begins to search the filing cabinets to see what info it has on cold calling. It finds the folder and it reads, “I hate this; It’s awkward; They will get mad at me.” Then the brain will do what the brain does and prepare for that awful experience.

Did you know I was once Top 8% in the world in Madden? The popular NFL video game is by far my favorite game on the planet. I recently got the latest edition and I want to play it all day long!

But I have a business to run!

I am not immune to the intense pull to do fun things instead of tedious business tasks but here is how I'm working through it.

THIS is your marketing problem.

When entrepreneurs tell me that they are struggling with marketing, it’s always the fear of success holding them back. They are hoping to somehow paste success on top of their current lifestyle and that simply is not possible.

It isn’t difficult to find new customers.

If you have a great offer, that solves a common problem, then people are going to want to buy it from you.

The single greatest reason why entrepreneurs struggle with “marketing,” is because they thought it was going to be a lot easier than it actually is.

This is a real thing and it all comes down to human psychology. If you are an entrepreneur, you must become more aware of how we all make decisions so you can make the best decisions for your business' growth. This is how you find your business' ultimate competitive advantage!

Click Here to Join Me for 14-Days of Free Business Coaching

I had two experiences this morning where I happened to see to business employees sleeping on the job and boy did that get me thinking. What are you even doing with your life? Are you just waiting till death?

How can entrepreneurs stop being fooled by shiny new opportunities. We are marketers, after all. We should know better. Shiny object syndrome is the path of least resistance but not the path of most success.

This really isn't an exaggeration. The only exception is if you have received funding for your business. This is a must listen for all entrepreneurs.

Everyone is looking for a strategy to take them to the top but the strategies are readily available. The difference is in the operator. If I gave you and Jeff Bezos the exact same strategy to use and the same resources available, he would win not because he had a better strategy but because he's a better operator.

Get 2-Weeks of Free Business Coaching Here

Every day, I watch sleek, private helicopters shuttle, what I assume are very rich people, from nearby airports to Manhattan and the Hamptons. The economics of helicopter flights are crazy. THOUSANDS of dollars per flight. So how can they justify that cost. Well, after this episode, you will think they are INSANE if they ever don't take a helicopter.

Julian Talens, owner of Move Mentality, has created an incredible brand of Strength and Conditioning for dancers. In this episode, Julian and Sean sit down to discuss the rise of his business, how he has effectively managed the rough waters of entrepreneurship and the importance of creating irresistible offers.

In this episode, you will learn...

And if you're looking for some one-on-one guidance in building your business to six-figures and beyond, schedule a free momentum call with Sean at 4ACoaching.com to learn more about our 4-month Revenue Coaching Program.

I just dropped a nuclear bomb on my podcast about how to create a breakthrough in your Strength and Conditioning business. AND IT’S WAY MORE SIMPLE THAN YOU THINK…

In this episode, you will learn…

· The 3 Universal Laws of creating a breakthrough in your S&C business

· An actual plan on how to execute this process

· The TRUTH! No bullsh*t. Just the cold hard facts

PS: Do you want to work 1-on-1 with me to build your Strength and Conditioning business? Learn more about our business coaching program by scheduling a free call at4ACoaching.com

I sat down recently with Alex Effer, the founder of Resilient Training and Rehabilitation, to discuss how he built a scalable coaching mentorship business during the height of the COVID quarantine.

In this podcast episode, you will learn…

· Why gathering data is the shortcut to client acquisition

· How Alex simplified his business which lead to maximizing profits

· How an “in-person” trainer pivoted successfully to  an online model

Do you want to work 1-on-1 with me to build your Strength and Conditioning business? Learn more about our business coaching program by scheduling a free call at4ACoaching.com

The GRAND FINALE! For an entire year, I have released a new podcast every single day. This episode is about sharing everything I've learned along the way. I've broken it up into four segments...

Thank you to everyone for listening along this crazy journey and we are just getting started. On to the next chapter of the Sean Light Podcast.

One episode left! This is such a huge lesson!

Have you ever wondered if I ever go to parties? Well, here's how that looks.

Here's an update on what I'm working on from building a legit paid ads campaign.

I wanted to expand more on the lead nurturing process and how you can use seminars to dominate that process!

This was a HUGE game-changer for me. What are these bigger companies actually doing? I think it's different than you think.

I am becoming obsessive about simplicity. Complexity robbed me of multiple years of my life...no more.

I recorded this training for a small group of hungry entrepreneurs this weekend and we really dove into some cool things. This IS what it's all about.

I'm running a social media ad campaign and it's so painfully simple and it's actually working. I honestly can't believe it.

I've wanted to use this principle for a long time but it's easier said than done. But I may be on to something here.

A few months ago, I set out to take control over my health, energy and vitality. Surprise, surprise...it's working.

I wish I learned this a lot sooner but better late than never.

In any business, there will be challenges. Some will be small but others will be big, fat challenges. How will you react when you're faced with a big one?

After some hard reflection, I've come to the conclusion that anyone who want to have their breakthrough, simply has to follow these three steps.

I can't believe I'm actually saying this, but I think I may be afraid of success.

Man, life is really a wild ride. What's the secret to success?

Yesterday I was kicking it on the beach when I saw a revelation in business philosophy!

There may be no greater challenge for early stage entrepreneurs than lead generation. Make it a little easier for yourself and put up some nets.

This may go down as the greatest lesson you could possibly learn in the entire 365 day journey of this podcast. 

I'm starting to see this 75-Hard challenge gain some popularity. It is a fairly appealing concept but I'd like to share a layer to it that you may not have noticed.

I've seen a lot of businesses race to sell their business or a piece of it and I think that's a fool's errand.

Hands down the best and also the worst growth strategy ever.

Most fitness entrepreneurs build their business randomly. If there is anything that shouldn't be random it is your structure and your pricing. Don't spend 100 grand trying to learn this like I did. Just listen to this.

Please listen to this if you're a fitness entrepreneur. If this doesn't change the way you think about business, you should stop being an entrepreneur.

It's INSANELY easy to get overwhelmed by all of the little things that go into a business but at its core, it's just problem solving. Marketing, at its core, is just proving to people that you can solve the problem. I think there is a whole heck of a lot of value in keeping it that simple and never losing site of what you're really doing.

I'm obsessive about my time. Yesterday when I was reflecting on my day, I tried this new strategy to help me manage my time. I don't know if it's a real winner yet but I like it!

I know you want more leads...so what are you waiting for? Give it a listen!

You either clicked this or you didn't. Nothing I type here should change whether or not you listen. 

The crazy part about this error is it happens subconsciously. It's a natural human need that we follow and it's intentionally taking you and me off course.

"Everyone has a plan until they get punched in the face." I heard an interesting take on this philosophy this week and it really had me thinking. If it's right, I've been screwing this up for a long time.

If there is anything that my journey has made me afraid of, it's overwhelm and frustration. I do everything I can to see if coming before it hits and do something about it.

I have studied A LOT of business strategies and experts and I really think it all boils down to these two things. 

Every morning for the last 20 days I've started my day with the MTV Show Catfish. The host, Nev Schulman, spend the entire episode putting on an absolute CLINIC in sales...and I'm just now realizing it!

I am 70 pages deep into my first ever book on Buddhism and I gotta say, there is a lot of thoughts that they seem to have taken directly from my head. 

I spent the weekend watching Phil Mickelson conquer the PGA Championship in historic fashion and learned a lot about how Strength and Conditioning Coaches should be evolving in the 2020's.

I have spent some serious time breaking down my business growth model and trying to make it as simple as I possibly can. And here it is. Literally. This is the whole thing.

Do you know THE Shirley Temple King? He may just be one of the world's greatest entrepreneurs...for now!

I think I'm on to something here. I'm usually right about this stuff.

You will never believe the "strategy" that my old college buddy used to find some late night acquaintances. Oh, and this is HUGE in business.

I hope you see these podcasts as one piece in a huge puzzle. And if you're here looking for secrets along the way, take this one as one of the biggest!

This is what this podcast is for.

Listening to some more Tony Robbins and he's currently breaking down how you can influence any person. Wouldn't you say that is a very critical component to coaching? I'd say so.

Most trainers mess up their webinars for one of two reasons. Either they rush through it or, even worse, they TEACH! I have nothing against giving away your best material but don't lose sight of the goal!

Been spending a lot of time thinking about what I should do once I hit 365 and I think I may have found the answer and even better, I think it's a way to dramatically increase my growth.

There is so much value right under your nose but how do you get your customers to care? How do you compel them to action?