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Apple Core

Apple Core

Graham Bower and Charlie Sorrel

A podcast about the history of Apple. In each episode, hosts Graham Bower and Charlie Sorrel explore the story behind a different Apple product, and consider what it tells us about the company’s game plan and where it might be heading next.

9 - NeXT - the secret to Apple’s salvation and success
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  • 9 - NeXT - the secret to Apple’s salvation and success

    The iPhone in your pocket, the Mac on your desk, and even the watch on your wrist are all based on NeXTSTEP, an operating system developed by a long forgotten computer maker called NeXT.Steve Jobs founded NeXT in 1985, just months after his humiliating departure from Apple. Jobs was determined to beat Apple at its own game by proving his new company was the next big thing in computing. But it didn’t work out that way. While NeXT’s iconic cube-shaped workstations gained a loyal following, they...

    Fri, 15 Nov 2024
  • 8 - Apple Watch - what Tim Cook’s first product launch tells us about the future of Vision Pro

    These days, Cupertino describes Apple Watch as “the ultimate device for a healthy life.” But it didn’t start out that way. When Tim Cook originally launched the product in 2014, he positioned it as an “intimate way to connect and communicate.”Over its ten year history, Apple Watch has pivoted more radically than any previous Apple product. The user interface has transformed to such an extent that even the Digital Crown and side button no longer perform their original functions.The story of ho...

    Mon, 28 Oct 2024
  • 7 - iPhone 4 - Apple’s most painful product launch

    When Steve Jobs announced the iPhone 4 at WWDC 2010, it surprised no one. Tech blog Gizmodo had already spilled the tea two months earlier by publishing photographs of a lost prototype. Jobs was furious, but he found a way to turn the situation to his advantage. The design of the iPhone 4 set the standard for all subsequent models. And with innovative new features like FaceTime and the Retina Display, Jobs described it as the biggest leap forward since the original iPhone. iPhone 4 ...

    Wed, 18 Sep 2024
  • 6 - Safari - how Apple built the engine that powers almost every modern web browser

    Safari is one of Apple’s most enduring and popular apps, with versions running on Mac, iPhone, iPad, and even Vision Pro. But it wasn’t always the behemoth we know today.When it launched in 2003, Safari faced fierce competition from Microsoft’s Internet Explorer, a bruiser of a browser with over 95% market share. Safari didn’t seem to stand a chance. And yet, just twelve years later, Microsoft gave up the fight, scrapping Internet Explorer in favor of Edge, a new app based on code borrowed fr...

    Tue, 03 Sep 2024
  • 5 - Newton MessagePad - the little device that left a huge legacy

    Apple launched its first handheld computing device way back in 1993. With no internet access, flaky handwriting recognition, and an eye-watering price tag, the Newton MessagePad never stood much chance of success. But the writing was really on the wall with the arrival of the PalmPilot, a cheaper, more compact alternative, with a breakthrough text input system.Inspired by the “Knowledge Navigator” concept video Apple published in 1987, the Newton MessagePad was ahead of its time, featuring bl...

    Wed, 14 Aug 2024
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