Audi | Behind the Rings

Highly respected Audi expert David Ingram and test driver Harald Demuth take a trip down memory lane with host Alex Goy to tell the wild and wonderful story of the iconic quattro technology. Reminiscing about the legendary phenomenon, they discuss the evolution of quattro from the 1980s to now, Harald‘s mighty impressive ski jump in the Audi 100 CS quattro, and, how through the years, one key feature remains: performance.

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Rock icon, Pink Floyd drummer, and car lover Nick Mason discusses his passion for both motoring and music with host Alex Goy. Together, they explore where Nick’s great love for the two disciplines began, his extensive car collection, which includes one of Steve McQueen’s former rides, and his own run in the legendary 24 Hours of Le Mans. The episode is chockfull of legendary stories from a legendary man.

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What does the future of Audi look like? From car-to-X services and autonomous driving, the innovative new ventures of the brand with four rings know no bounds. Host and motoring journalist Alex Goy unpacks it with Tina Koehler, Head of Marketing at Audi UK, and Jason Barlow, Editor-at-Large of Top Gear magazine.

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With all cars in the UK set to become electric by 2030, it’s no surprise there’s a big drive towards electrification. From sustainable materials to progressive technologies, Audi has led the charge in making electric cars both exciting and efficient. Host and motoring journalist Alex Goy speaks with Anna Chudley, Audi UK’s EV Programmes Manager, and Erik Fairbairn, Chief Executive of POD Point, one of the country’s leading providers of EV charging, about the future of electrification.

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Electric cars aren’t just moving to the streets. They’re tearing up the tracks too. Host and motoring journalist Alex Goys delves into the effort to electrify motorsport, including the ins and outs of the FIA Formula E Championship, the world’s only motoring race for electrically powered vehicles, with legendary motorist Allan McNish, the Audi Sport Formula E Team Principal and 3 times Le Mans winner.

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How do blockbuster movies, concept cars and the drive towards a sustainable future affect the design of cars on the road? Marc Lichte, Head of Design of AUDI AG, reveals all…

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Vorsprung durch Technik, or ‘progress through technology’ isn’t just a slogan, it’s part of the Audi DNA. Host and motoring journalist Alex Goys takes listeners on a journey of discovery from the birth of Audi, to its vision for the future of mobility and innovative car technologies. This includes the drive towards a fully electric range of cars by 2030, and the near reality of self-driving vehicles with guests Andrew Doyle, Director of Audi UK, and Jeremy White, Executive Editor of WIRED.

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Driven by technology, digitalisation, sustainability and, above all, its amazing portfolio of cars, Audi has some incredible stories to share. Pulling the veil aside, Audi | Behind the Rings gives listeners access like never before to the inner workings of one of the world’s leading car brands. Audi experts, friends and even a few big names come together to discuss everything from the birth of the brand to unveiling a new model with Robert Downey Jr, as well as giving a glimpse into the future of driving. Buckle up for an audio ride to remember…

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