Dentistry Speaks

In this episode of the Speaking Consulting Network podcast, host Kevin Henry speaks with Sophia Dunkley, a seasoned dental consultant with more than 25 years of experience in the industry. They discuss the importance of case acceptance in dental practices, strategies for improving patient retention, and the significance of optimizing team roles for efficiency. Sophia shares insights on common mistakes made in case acceptance, the importance of financial conversations, and how to better prepare team members for their roles. The conversation emphasizes the need for continuous training and the value of understanding patient needs and objections. Learn more about Sophia at https://thepracticenavigator.com

Summary In this episode of the Dentistry Speaks podcast, host Kevin Henry interviews Kate Willeford, a dental CPA and member of the Academy of Dental CPAs. They discuss the unique vision Kate has for dentistry and how she helps dentists build efficient and profitable practices tailored to their goals. They also talk about the benefits of being part of a professional network like the ADCPA, where members can learn from each other and stay current with industry trends. Kate shares insights on financial trends in dentistry, including the focus on cash flow, work-life balance, and diversifying investments. They also discuss the importance of having a team of advisors, including a CPA, to help dentists achieve their short-term and long-term goals. Learn more at https://hancockaskew.com

Janice Hurley, a practice management consultant, discusses the importance of confidence in dentistry. She shares that confidence comes from doing and encourages people to do something hard emotionally and physically every day. Janice also highlights the role of self-esteem and how it can be influenced by the voices in our head. She provides tips for building confidence, such as staying calm under pressure, being open to learning, and setting boundaries. Janice emphasizes the importance of surrounding yourself with people who value and support you. Learn more at https://janicehurley.com.

In this episode of the Dentistry Speaks podcast, host Kevin Henry interviews Ryan Vet, the leader of the Speaking Consulting Network (SCN). They discuss the evolution of SCN and its focus on building a community of thought leaders in the dental industry. Ryan highlights the importance of collaboration and sharing knowledge within the SCN community. He also talks about the challenges of maintaining the organization's culture as it grows and evolves. Learn more about SCN at www.speakingconsultingnetwork.com.

In this episode of the Dentistry Speaks podcast, host Kevin Henry is joined by Laura Nadler to discuss the importance of video in dental marketing. Laura emphasizes the need for dentists to showcase their authentic selves in videos to attract the right patients. She also highlights the different approaches to video based on the type of practice and target audience. The conversation covers topics such as video preparation, including scripting and model releases, as well as the use of video on social media. Laura offers a free model release form and a sample shot list for dental practices. For that model release form, go to https://www.workingcat.pro/videopodcastdownloads To learn more about Laura, go to https://www.workingcat.pro/

Dr. Howard Polansky shares his journey from dentistry to teaching people the new rules of finance. After a life-changing experience with his son's health, he decided to burn the ships and walk away from his dental practice. He now helps people become more efficient with their money and teaches them how to use lines of credit effectively. The biggest hurdle is getting people to think differently and shift their mindset. Dr. Polansky emphasizes the importance of being a good steward of money and offers free analysis and coaching to help people improve their cash flow. Learn more at https://www.financiallyled.com

In this episode, Kyle Summerford shares his journey in the dental industry, from working in a dental lab to becoming a dental office manager. He discusses the importance of self-improvement, patient education, and the value of dental insurance. Kyle emphasizes the need for office managers to understand insurance coding and treatment presentation to enhance patient acceptance rates and practice revenue. He also addresses the debate on dropping insurance and the strategic approach to managing insurance in dental practices. Learn more about his Facebook group here ... https://www.facebook.com/groups/dentalofficemanagers

In this episode, Abhi Golhar discusses the emotional and practical aspects of money, wealth building, and the role of doubt in decision-making. He emphasizes the importance of understanding and embracing doubt as a tool for self-awareness and empowerment. The conversation also touches on the upcoming Speaking Consulting Network meeting in Austin and Abhi's motivation for speaking. Learn more about him at https://abhigolhar.com. Learn more about Speaking Consulting Network at https://speakingconsultingnetwork.com.

In this episode, Brenda McNulty discusses her company, DSO FACTS, which offers fractional accountability, coaching, and training for dental practices. She explains the difference between full-time coaching and consulting versus fractional training and the benefits of accountability and implementation plans. McNulty emphasizes the importance of clear mission and vision for the practice and the role of the dentist as a leader. She also addresses the issue of drama in the practice and the need for effective communication and feedback. McNulty's target market is emerging DSOs, and she provides her contact information (brenda@dsofacts.net and www.dsofacts.net) for those interested in learning more.

In this episode, Katie Franklin, the director of business development for DentalHQ, discusses the evolution of membership plans in the dental industry. Membership plans are becoming a must-have for dental practices in today's economy. Many dental offices believe that their patient retention is high and their cash patients are accepting treatment regularly. However, when they analyze the data, they often find that cash patients are not coming in as frequently as recommended and are not accepting additional treatments. It is important for dental offices to find ways to effectively promote and grow their membership plans to better retain cash patients and maximize on the ones they already have. Membership plans in dental practices provide patients with access to better overall care without the limitations of dental insurance. Learn more at https://www.dentalhq.com. Franklin can be reached at kfranklin@dentalhq.com

Laura Maly, co-founder of Wonderist Agency, discusses the importance of effective marketing for dental practices. She emphasizes the need for dentists to have a strong brand identity and to showcase their unique qualities and services. Maly also highlights the significance of nurturing leads and implementing a system for follow-up communication with potential patients. Additionally, she emphasizes the importance of creating a positive and engaging culture within the dental practice. Maly advises dentists to use authentic photos and patient testimonials in their marketing efforts and to involve patients in telling their stories. She encourages dentists to start somewhere with their marketing efforts and to prioritize loyalty and creating raving fans.

In this episode of the Dentistry Speaks podcast, host Kevin Henry interviews Dr. Colin Richman, a periodontist with more than 30 years of experience. They discuss the concept of comprehensive care in dentistry and how it should be defined. Dr. Richman emphasizes the importance of a comprehensive evaluation of the mouth, including structure, biology, aesthetics, and myofunction. He also explains the two subcategories of care: essential care and rehabilitative care. The role of the dental team and the importance of comprehensive records in treatment planning are also discussed. Dr. Richman highlights the need for a customized, attainable, and affordable treatment plan for each patient. Learn more about Dr. Richman at https://integrateddentalseminars.net/

In this episode, Kevin Henry interviews Sean Hamel, the founder and managing partner at Art of Dental Marketing, a story-based dental marketing agency. They discuss the importance of story-based marketing in dentistry and how it differs from traditional marketing. Sean emphasizes the need to humanize the dentist and dental team to create a connection with patients. He explains how to incorporate personal stories and interests into marketing strategies to differentiate dental practices. They also touch on the significance of keeping websites and team information up to date, as well as utilizing visuals and testimonials to enhance marketing efforts. The conversation concludes with a discussion on ground marketing and community-based marketing. Takeaways Story-based marketing in dentistry focuses on creating a connection and experience for patients, rather than solely promoting services. Humanizing the dentist and dental team is crucial in building trust and attracting patients. Incorporating personal stories, interests, and hobbies into marketing strategies helps differentiate dental practices. Keeping websites and team information up to date is essential to maintain a consistent and accurate brand image. Utilizing visuals, such as photos and videos, as well as testimonials, can enhance marketing efforts. Ground marketing and community-based marketing can be effective in attracting local patients. Chapters 00:00 Introduction 00:38 Introducing Story-Based Dental Marketing 01:35 Difference Between Story-Based Marketing and Traditional Marketing 03:01 Importance of Connection and Experience in Dental Marketing 04:22 Using Personal Stories to Differentiate Dental Practices 06:24 Humanizing the Dentist and Dental Team 08:13 Layering Marketing Messages with Services Offered 10:28 Utilizing Social Media and Website to Humanize the Practice 12:04 Humanizing the Entire Dental Team 13:51 Keeping Website and Team Information Up to Date 16:05 Importance of Visuals and Testimonials in Marketing 18:43 Ground Marketing and Community-Based Marketing 19:21 Closing Remarks Learn more at https://www.artofdentalmarketing.com.

In this episode, Dr. Rad (Dr. Dar Radfar) discusses his personal journey with sleep apnea and how it led him to become passionate about helping patients sleep better. He explains the importance of dentists addressing sleep apnea and the impact it can have on patients' overall health. Dr. Rad also shares strategies for getting the dental team on board with sleep apnea treatment and overcoming hurdles in implementing it in the practice. He emphasizes the need for follow-through and offers coaching and support to dentists interested in incorporating sleep apnea treatment. Additionally, Dr. Rad discusses the marketing potential of sleep dentistry and the importance of building relationships with medical doctors. Takeaways Sleep apnea can have serious health consequences and dentists have a unique opportunity to help patients by addressing this condition. Educating the dental team and offering training courses can help get them on board with sleep apnea treatment. Follow-through and implementation are key to successfully incorporating sleep apnea treatment in the dental practice. Building relationships with medical doctors and sharing patient information can help expand the reach of sleep apnea treatment. Social media can be a powerful tool for educating patients and promoting sleep dentistry. Chapters 00:00 Introduction and Background 02:40 Discovering the Mouthpiece 05:23 Getting the Team on Board 08:04 Hurdles for Dentists 10:17 Implementation and Coaching 13:02 Marketing and Differentiation 16:27 Building Relationships with Medical Doctors 18:56 Social Media and Contact Information 19:35 Closing Remarks Learn more at https://radseminar.com and follow him on Instagram at https://www.instagram.com/radhealthinc/

In this episode, Jonathan Bonanno of ChiefPsycho.com stops by to discuss why psychology is such an important part of building a team and keeping it together in 2024 and beyond. Why does Bonanno prefer the term "team" over "family" or "staff" in the dental practice? What about the psychology of working with different generations? We dive into this and much more in this episode.

In this episode, Dr. Diana Batoon joins the program to discuss how she got started with dental sleep medicine and how airway management has become such an important part of her practice and life. She can be reached at info@bonitadental.com or she can be reached through various social media platforms.

We are seeing a turnover in team members in dental practices at an unprecedented rate. With that turnover comes the need to properly educate them on compliance issues, including infection control and prevention. How are we reaching this new generation of team members with the right information in the right learning format? May Govoni, CDA, RDH, joins the show to discuss what she is hearing and offer some advice.

In this episode, Colleen Huff stops by to give dental practices some ways to improve their revenue cycle management systems and their bottom line. Her years of experience have provided her with valuable insights she shares in this episode. To learn more about her, visit https://colleenhuff.com.

In this episode, Dr. Benjamin Turnwald joins the show to discuss the lessons he has learned about gaining more time back in his personal life through automation and delegation in the dental practice. He talks about the biggest lessons he learned with his team and how he is now helping other dental practices find this balance.

In this episode, Allen Schiff, CPA, CFE, joins the show to tackle some of the biggest questions asked by dentists and dental office managers as the fourth quarter of the year arrives. From taxes to money talk, this episode has you covered. Learn more about Schiff at https://schiffcpa.com and more about ADCPA at https://adcpa.org.

In this episode, Dana Watson joins the show to discuss the importance of emotional intelligence in today's dental practice. What does it mean and how does it impact the business? We talk about this and more, as well as its relationship to leadership as well. Learn more about Dana at https://danaspeaksdental.com

In this episode, Dalton Handy and Connor Zehnbauer of TempMee join the show to discuss what they are hearing about hiring and job opportunities in the dental industry. What's happening now and what's coming next? We discuss this and more. Learn more about TempMee at https://tempmee.com.

In this episode, Lauren Schieffer, CSP, stops by to discuss the essential traits for leadership in today's dental practice and society. Whatever role you play, there are ways to be a leader and Schieffer shares some of the lessons she learned from her father, a Colonel in the U.S. Air Force. Learn more about her at https://laurenschieffer.com.

Are we searching for happiness and positivity in the dental industry (and in our lives) more than ever before? We discuss that and so much more with Dr. Martin Mendelson and why he believes MSU could be one of the most important acronyms you, your friends, and your colleagues discover.

In this episode, John Riley stops by to discuss the changing landscape when it comes to PPOs in the dental industry. Are dental practices really dropping them? How does it impact the bottom line and the patient base? We discuss all of this and more in this fast-moving episode.

In this episode straight from the SCN Annual Meeting in Nashville, Dr. Avi Patel joins the show to discuss how he has transformed himself into a "dental influencer" thanks to social media. What has worked and what hasn't? What are his best pieces of advice? He shares all of that and more in this episode.

In this episode, Debra Engelhardt-Nash joins the show to help answer some of the tough questions she has heard from dental patients, as well as to give advice on how to build patient relationships in the practice. For more information on Debra, visit https://debraengelhardtnash.com.

In this episode, Art Wiederman, CPA, stops by a with a timely discussion about the biggest tax mistakes that dentists often make, as well as how dental practices often lose out in the financial game by making a few wrong decisions. This fast-moving talk has some great money tips. Learn more about Art here ... https://www.eidebailly.com/people/4670

Dental consultant Shawn Peers joins the show to discuss the importance of leadership in today's practice and how so many dentists and dental team members already have the core components of dentistry built into them through lifelong lessons they have learned. Why does leadership matter? Peers dives into this and much, much more.

Lynne Leggett of Victory Dental Management joins the show to discuss some of the biggest topics in dentistry, and how leadership, burnout, and the hiring process can all come together to either help a practice succeed or make it stumble.

In this episode, Dr. Robert Maguire joins the show to discuss why connections inside the dental practice and with dental patients are more important than ever. How can a dentist, dental assistant, or dental hygienist get more connected in and out of the practice? We asked Dr. Maguire for his thoughts.

In this episode, Kay Hickey, LDA, joins the show to discuss the importance of organization inside the dental practice and how efficiency can be a key part of a dental practice's business plan. Hickey also discusses how having an organizational plan can be a plus when recruiting new dental team members and marketing to patients.

In this episode, Ernie Cote of Bullseye Media joins the show to discuss what dental professionals need to know about digital marketing for their businesses as 2023 draws near. We hit a variety of topics in this episode that can help grow your business.

In this episode, Rita Zamora, one of the leading voices on social media in the dental industry, joins the show to discuss what trends dental practices need to know about Facebook, Instagram, and more heading into 2023. How does social media work with marketing? Zamora tackles this topic and more in this quick-moving conversation.

In this episode, Emme Sanders, RDH, joins the show to give advice to dentists and dental team members about the best way to discuss periodontal disease with patients as well as help them improve their oral health. Some great tips heading into 2023 and beyond!

In this episode, Mary Govoni, CDA, RDH, joins the program to discuss her role as a consultant when it comes to infection control in the dental practice and a big mistake she often sees dental team members (and dentists) make when it comes to keeping their patients safe.

In this episode, dental consultant Jan Douglas joins the show to discuss the role of the consultant in today's practice and how systems play a vital role in the success of the team, no matter how long they have been in the industry or as a part of the practice.

In this episode, Katherine Eitel-Belt joins the show to discuss why "couargeous conversations" are so important in today's dental practice. Are they more important now than ever? How do you even start a conversation that takes courage? We discuss these questions and more in this wide-ranging interview. Learn more about Katherine at www.lionspeak.net.

Join us as we talk about the importance of infection control in the dental practice with experts from HuFriedyGroup, and how to train new dental team members with Tija Hunter. A packed episode with some great information!

In this episode, Sameer Bhasin from CareCredit discusses patient financing in the fourth quarter and some mistakes that dental practices are making. Next, Steve Adams shares his own story of burnout and how he is helping dental professionals avoid the same fate.

In this episode, Dr. Robert Maguire discusses the importance of the dentist and team being on the same page as the economic climate begins to change, then Dr. Roy Shelburne tells his story of serving a prison sentence and his passion for ensuring other dentists don't meet the same fate.

In this episode, two amazing members of the Speaking Consulting Network (SCN) stop by to share their thoughts on the importance of culture in the dental practice (Judy Kay Mausolf) and why leadership is needed today more than ever (Christi Bintliff). Thanks to CareCredit for their role as a supporter of this podcast and SCN>

In this episode, Novonee's Dayna Johnson discusses the importance of annual planning for dental practices and why now is the time to make it happen. Also, Ashley Bond of Bond Dental Billing gives her view on how dental insurance and billing has changed since the pandemic and what practices are facing now. Both also discuss what the Speaking Consulting Network has meant to them.

This episode, we hear the moving talk from Shawn Peers that earned him first place in the Speaking Consulting Network Spotlight on Speaking competition in Oregon. We also sit down with Laura Nadler of WorkingCat Marketing to discuss the thoughts she shared during a panel on video, social media, branding, and today's dental industry.

In this episode, Katie Franklin, a member of the Speaking Consulting Network, discusses the current and future states of membership plans for dental practices. Additionally, Ryan Vet joins the show to talk about changes coming to Speaking Consulting Network and what that could mean for its members and the organization.

In this episode, Speaking Consulting Network member Amy Wood joins the show to talk about her own story of identity theft and how she is helping dental practices ensure they keep their patients' data protected. Additionally, Kevin Henry and Penny Reed discuss why writing a book can make a difference in a speaker's business.

In the inaugural episode of the Dentistry Speaks podcast, Lois Banta joins the show to talk about the rich history of the Speaking Consulting Network and the one thing she is advising every speaker to do heading into the New Year. Penny Reed also gives some of her best tips to help speakers grow their careers.