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Welcome digital economists! If you are in digital marketing, eCommerce, social media, startups, scale-ups, blockchain, IoT, ICT, digital platforms, analytics, etc. - listen to some of the very best in the game. After 18 years in Digital Marketing and eCommerce, Dino’s assembled an unmatched team of digital space experts ready to discuss the most complex digital challenges. Various industries, expertise, and a lot of screw-ups along the way. We have it all here - without censorship. If you can't fix the brakes, make the horn louder. Enjoy!
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- 46 - Cyber Security 101
Smanjite rizik od kibernetičkih prijetnji i osigurajte svoje poslovanje.
Zaronite u osnovne principe kibernetičke sigurnosti - neophodan vodič za svaku organizaciju. U tome nam pomažu renomirani stručnjaci u svijetu kibernetičke sigurnosti: Tomislav Vuk i Alen Delić, koji je također i Zamjenik predsjednika Hrvatske Udruge Menadžera Sigurnosti.
Otkrijte ili utvrdite znanje o ključnim pojmovima, kao što su phishing, malware, enkripcija, te najbolje prakse za izradu i upravljanje kibernetičkom sigurnosti. Naši gosti također pružaju praktične savjete i jednostavne korake koje možete odmah primijeniti kako biste zaštitili svoje zaposlenike, podatke i online privatnost.
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Wed, 13 Nov 2024 - 58min - 45 - Amazon Sales Success
How to optimize product listings to rank higher in Amazon’s search algorithm (A9)? What strategies help maximize return on investment (ROI) through effective advertising strategies?
In this episode, together withDylan Lam, an experienced business and marketing consultant, we dive deep into the world of Amazon sales, covering essential topics for sellers aiming to succeed on the platform.
Dylan shares his journey in the eCommerce space, offering valuable insights on how Amazon has evolved as a marketplace over the years. We explore the debate between Fulfillment by Amazon (FBA) vs. Fulfillment by Merchant (FBM) and discuss the key factors sellers should consider when deciding on their fulfillment strategy.
Whether you're a seasoned seller or new to the game, this episode provides critical insights to help you stay ahead of the competition.
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Wed, 23 Oct 2024 - 32min - 44 - The future of design, development and digital products
Couple of weeks ago we have had a pleasure of making cutting-edge technological discussions with some of the most brilliant minds in design, development and digital products management areas. They were all part of Digital Labin, a prominent two-day conference, focused on bringing together professionals from various digital industries such as web and mobile development, software design, UX/UI design, and project management.
The event featured keynote speakers, panel discussions, and masterclasses covering the latest trends and best practices in digital product creation. And they are here for you. Enjoy the show!
- From 0:30 Eric Sangarné and Arthur Gallfrom Immersive GardenFrom 8:58 Rijk van Zanten from DirectusFrom 16:50 Pragya Jauharifrom Booking.comFrom 26:40 Camilla Zampolini and Filippo Cipriani from Adoratorio StudioFrom 40:11 Dragana Ačanskifrom Levi9From 50:15 Jonas Emmertsen and Steffen Christiansen from Studio 28KFrom 1:08:15 Tomislav Bilić from InchooFrom 1:21:27 Bruno ArizioFrom 1:33:30 Joseph Corasanitifrom StripeFrom 1:47:35 Jurica Vuković from Mater AgencyFrom 1:57:40 Domagoj Ostović from Lloyds Digital
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Tue, 08 Oct 2024 - 2h 15min - 43 - Kooperativ, digitalni marketing, AI, zadovoljstvo kupaca, diferencija na tržištu
Trafostanica je razgovorna emisija u kojoj obični ljudi iz naroda pričaju u svojem životnom putu, usponima, padovima i svemu što im padne napamet. Urednik i voditelj je Zlatko Višćević.
Bio sam gost u jednoj od epizoda, a djelić iste možete slušata u ovoj epizodi. Cijelu pak epizodu možete pogledati na YouTube kanalu Trafostanice.
U Trafostanici nema senzacija, glamura, pikanterija, sjajnih savjeta za vrtoglavi uspjeh i bajki, ali ima poneka životna mudrost koja proizlazi iz životnog iskustva običnog čovjeka. Radi toga i vrijedi pratiti istu.
Kako Zlatko kaže, ako zaključite da su emisije baš jako dosadne, uvijek ih možete navečer iskoristiti kao uspavanku.
Dodatni resursi:
službena web stranicaFacebook stranicaLinkedIn stranicaInstagram profilYouTube kanalHosted on Acast. See acast.com/privacy for more information.
Wed, 25 Sep 2024 - 24min - 42 - Razbijanje staklenog stropa u digitalnoj ekonomiji: Zagreb Design Week!
Iz godine u godinu svjedočimo sve većoj integraciju digitalne komunikacije i interakcijskog dizajna.
Koju ulogu u digitalnoj transformaciji tradicionalnih industrija kao što su namještaj, arhitektura, moda, i sl. igraju festivali poput Zagreb Design Weeka? U kojim aspektima digitalne tehnologije pomiču granice?
Samo su dio pitanja na koje nam odgovore donosi idejni začetnik i organizator Zagreb Design Weeka Daniel Tomičić.
U ovoj epizodi otkrijte više o sinergiji dizajna i digitalnih tehnologija, a od 25. do 29. rujna budite dio povijesnog trenutka u kojem Jadran film po prvi put otvara vrata za čak 25.000 posjetitelja ZGDW-a. Ovogodišnja tema je "Breaking the Glass Ceiling", u prijevodu "Razbijanje staklenog stropa: Revolucija dizajna", kojom se promoviraju različitosti, jednakosti, kreativnost i suradnja u dizajnu.
Dodatni resursi:
Službena web stranicaInstragram profilFacebook stranicaLinkedIn stranicaYouTube kanalHosted on Acast. See acast.com/privacy for more information.
Wed, 11 Sep 2024 - 27min - 41 - Presjek epizoda - od 31 do 40
Došlo je vrijeme za još jednu unplugged epizodu u kojoj soliram i radim pregled našeg dosadašnjeg putovanja kroz ovaj podcast, ovaj put od od epizode #31 do #40. Također najavljujem i ono što nas čeka u narednih devet epizoda.
Hvala vam na slušanju, propitkivanju, ispitivanju i vašem angažmanu - nastavite svoja istraživanja uz Digital Economy 101, a vidimo na FuN Zagreb24.9.! 😃
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Wed, 28 Aug 2024 - 19min - 40 - Art in the Physical and Digital Realms
Why not take the best of both worlds, the physical and the digital, even when it comes to art?! Is there a gap between these two realms and how challenging is it to combine them, let’s hear it from Robert John, London's artist and surrealist.
His work channels the Surrealism artmovement to interpret the world around him and the reality in which it exists. Throughout his career, Robert has worked across many iconic brands as a designer for the BBC.
Dive into the world of an artist who, in his work, often plays with the perception of "what's real". Find out how modern cameras and technology affect our perception, and what is the role of storytelling in various artistic projects.
Additional resources:
What I See When official websiteGet creative and drawLDN REiMAGINED: A Surreal Visual Journey that will Change your Perception of LondonInstagram profileHosted on Acast. See acast.com/privacy for more information.
Wed, 21 Aug 2024 - 31min - 39 - Gluma u digitalnoj ekonomiji
Digitalizacija je svugdje oko nas, neizbježna je, pa čak i kada je glumačko umijeće u igri.
Da li više pomaže ili odmaže provjerili smo s višestruko nagrađivanom glumicom Minjom Peković, poznatoj po autobiografskoj predstavi Bravo za klovna i ulozi Nevene Gavran u seriji Tunel.
Družimo se i saznajemo kako je digitalizacija utjecala na njezin rad ispred i iza kamere te na pozornici, koliko joj digitalni kanali pomažu u promociji njezinog rada te razmišlja li o projektima koji bi uključivali virtualnu stvarnost na kazališnim daskama.
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Wed, 07 Aug 2024 - 33min - 38 - Satira u digitalnoj ekonomiji
Kako je digitalna ekonomija promijenila način na koji satira dopire do publike i kako satiričari mogu monetizirati svoj rad u ovom novom digitalnom okruženju – otkriva nam poznati hrvatski satiričar Siniša Mareković Car, koji je stekao prepoznatljivost po svojim duhovitim i oštrim komentarima na društvenu i političku scenu.
Tijekom razgovora, Siniša dijeli svoje iskustvo o tome kako je započeo svoju karijeru u satiri, kako bira teme za svoje satirične radove, te kako se nosi s negativnim kritikama i reakcijama. Također, istražujemo ulogu satire u današnjem društvu i kako ona može služiti kao alat za edukaciju javnosti o kompleksnim ekonomskim temama.
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Wed, 24 Jul 2024 - 27min - 37 - Ticket to Innovation
The revolution of event ticketing is here, giving control back to event specialists through flexible and empowering solutions.
Keal Blache, one of the key figures in the global ticketing industry, shares how his company Vivenu, an innovative platform transforms ticketing for sports, festivals, music, conventions, and performing arts by enabling organizers to build direct customer relationships and independent data pools.
The discussion covers the technological advancements that keep the platform at the forefront of the industry, helping event specialists adapt to the ever-evolving landscape. The episode also delves into the company's global reach, catering to the unique needs of various sectors, and their vision for the future of ticketing.
Keal also offers valuable advice for event organizers looking to maximize their ticketing systems and shares inspiring success stories from their journey.
Tune in for practical insights and a glimpse into the future of ticketing, showcasing how innovation is making ticketing more flexible, efficient, and impactful.
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Wed, 03 Jul 2024 - 28min - 36 - SEO in 2024
Check out the hottest SEO topics of the year from the biggest SEO Summit in the region and beyond.
Why is SEO still one of the most lucrative digital marketing channels? How to be ahead of the curve with search engine evolution and constant algorithm updates?
Trends, and the future of SEO we bring it all directly from the most wanted Zagreb SEO Summit 2024 speakers:
- Tin Đudajek, one of the organizers and SEO specialist – from 0:30Lilly Ray, NYC-based creative and passionate SEO professional – from 3:44Jes Scholz, organic channel consultant and SEO futurist from Australia - from 9:07Helene Jelenc, an SEO consultant within the niche of B2B SaaS startups – from 12:57Fery Kaszoni, owner of the largest Digital PR agency in the world, Search Intelligence - from 17:55Cindy Crum, founder & CEO at MobileMoxie, specialized for mobile-focused SEO – from 24:27Robert Petković, well-known Google Analytics guru – from 29:49Alex Galinos, international SEO expert and Content Marketing Strategist – from 35:42Marko Pačar, SEO expert with a special focus on e-commerce and inbound marketing activities – from 41:55Sarah Presch, Digital Marketing Director who enjoys blending psychology with SEO – from 48:23Krešimir Ćorlukić, technical SEO expert, one of the organizers – from 55:03
Enjoy the episode!
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Fri, 21 Jun 2024 - 58min - 35 - SMS Marketing
SMS in 2024?!? Oh yes, businesses use it, and people respond to it.
Dive into the world of SMS marketing with Tadej Bogataj, co-founder and CEO of CartBosswho shares his insights on what sets SMS marketing apart from other digital marketing channels and its key benefits over email marketing and social media.
What is the effectiveness of text messages in engaging customers, how important is personalization, and what are the essential components of a successful SMS campaign? Find out as Tadej also highlights the main features of the CartBoss platform and shares a success story of a business that significantly benefited from using their service. Additionally, we touch on the legal and regulatory challenges in SMS marketing and how CartBoss addresses these issues.
Tune in and discover how SMS marketing can boost your customer engagement and drive sales.
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Wed, 19 Jun 2024 - 28min - 34 - The Power of Saying NO
How to say no? When and why is it crucial to say no, and how can it be done correctly?
We asked Hans Ulrik Madesen, an experienced sales director, to give us a hand.
Explore the transformative power of saying no as Hans Ulrik shares his insights on why mastering the art of refusal is crucial in today’s fast-paced world and offers practical advice on how to do it effectively without burning bridges.
Join us as we delve into:
The psychological impacts of always saying yesCommon scenarios where people struggle to say noPractical strategies for setting boundariesReal-world examples from Hans’s professional journeyKey benefits of confidently saying noOvercoming the challenges associated with this practiceWhether you’re looking to improve your personal life or professional career, this episode will provide valuable tools and perspectives to harness the power of saying no.
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Tue, 04 Jun 2024 - 27min - 33 - Affiliate marketing
Za dobro funkcioniranje affiliate prodajnog kanala neophodna je transparentna tehnologija, kao što je CJ.com affiliate mreža, u okviru koje web trgovci prate i optimiziraju affiliate prodajne kanale.
Zato nam u goste stiže Marina Kostkova, Business Development Manager u CJ VIVnetworksu te nam detaljnije pojašnjava modele rada sustava, na koji se način uklapaju u digitalnu strategiju i kako unutar ovakvog sustava zaštiti svoj brend.
Kako je došlo do popularnosti ovog prodajnog kanala do te mjere da ga koriste gotovo sve svjetske vodeće web trgovine, a koji se temelji na provizijskom modelu suradnje. Također, okrećemo se i trendovima koji tek dolaze u Europu, diskutiramo o izazovima praćenja i pravima privatnosti koje utječu na svaki biznis.
Dodatni resursi:
CJ VIV Networks web stranicaCJ VIV Networks LinkedIn stranicaHosted on Acast. See acast.com/privacy for more information.
Wed, 22 May 2024 - 33min - 32 - Od ideje do tržišta: Razvoj igara u dinamičnom digitalnom okruženju
Dinamičan svijet gaming industrije danas nadmašuje čak filmsku i glazbenu industriju zajedno po prihodima. A kako se strast prema igrama spaja s poslovnim inovacijama, otkriva nam Darijan Kosić - serijski poduzetnik, dopredsjednik udruge eCommerce Hrvatska te CEO hrvatskog game development studija, Today's Games.
Raspravljamo o globalnim trendovima koji oblikuju razvoj igara, izazovima koje donosi integracija AI tehnologije i virtualne stvarnosti, te na koji način tim Today's Game studija razvija "ReSetna", igru koja cilja specifičnu nišu na tržištu. Također, razvijaju i B2B rješenje TGI koje olakšava razvoj igara za kolege u industriji.
Dodatni resuri:
Today's game studio web straniceToday's game studio Facebook stranicaToday's game studio YouTube kanalToday's game studio Instagram profilHosted on Acast. See acast.com/privacy for more information.
Wed, 15 May 2024 - 32min - 31 - Presjek epizoda - od 21 do 30
Došlo je vrijeme za još jednu unplugged epizodu u kojoj soliram i radim pregled našeg dosadašnjeg putovanja kroz ovaj podcast, ovaj put od od epizode #21 do #30. Također najavljujem i ono što nas čeka u narednih devet epizoda.
Hvala vam na slušanju, propitkivanju, ispitivanju i vašem angažmanu - nastavite svoja istraživanja uz Digital Economy 101.
Dodatni resursi:
Digital Economy 101 SpecialsSpark Innovation HubTravel CuriousHosted on Acast. See acast.com/privacy for more information.
Wed, 08 May 2024 - 20min - 30 - The Innovative Future of Commercial Departments
Sales and marketing are commercial departments. They should work to thrive together, fail together, and… innovate together!
Our guest is Tom Pennings - a seasoned entrepreneur whose technical journey began in Silicon Valley at Borland and Google before transitioning to pioneering ventures fueled by his innovative vision in the tech industry. Over two decades, he has founded and successfully sold multiple startups, drawing on his expertise in product development, software design, and, more recently, sales. Beyond his professional pursuits, you'll often find him with family, preparing BBQ feasts, hitting the trails for a run, or soaring through the skies piloting glider planes.
Join us as we explore a range of critical topics with Tom, from the impact of data analytics on customer relations to the role of AI and automation in streamlining operations. We delve into the challenges and strategies pivotal to digital transformation and uncover innovative approaches that are enhancing customer experiences today. Tom sheds the light on emerging technologies poised to revolutionize commercial sectors and shares valuable insights on integrating sustainability through innovation and offers strategic advice for leaders aiming to foster a culture of innovation.
Additional resources:
Salesnudge official websiteOnsophic official websiteHosted on Acast. See acast.com/privacy for more information.
Wed, 24 Apr 2024 - 33min - 29 - The Theater's Digital Renaissance
Explore with us the dynamic shift brought about by digital innovation within the theater industry. From virtual reality performances to digital stagecraft, and online ticketing platforms to streaming services, we uncover the latest advancements that are redefining audience engagement and expanding the boundaries of theatrical experience.
Meet Richard Loftus, a seasoned Director at the esteemed Grosvenor Road Studios in Birmingham, also known for founding the Well Run Brum, a men's wellbeing running group. With a career spanning two decades in the theater and live music domain, Richard has garnered extensive experience, including roles with major commercial theater operators and leadership positions within inspiring charity organizations.
In an immediate response to the restrictions of the pandemic, Richard pioneered Birmingham Town Hall and Symphony Hall’s move to digital concerts. These filmed performances showcased the talented artists that his music charity had supported through talent development initiatives and live performance opportunities. As a result of delivering views over half a million for digital performances broadcast during the coronavirus pandemic and leading the digital transformation at the charity, Richard was nominated in the Arts Council England and the Digital Culture Network’s Emerging Digital Leader category of the 2022 Digital Culture Awards.
And a couple of links mentioned during the call:
Grosvenor Road Studios first live stream on Facebook: https://www.facebook.com/grosvenorroadstudios/videos/1472825426918515
Lauren Zhang, filmed live at Symphony Hall: https://www.facebook.com/watch/?v=1186565148363931
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Wed, 10 Apr 2024 - 23min - 28 - The importance of data in digital marketing
Data is the most important fuel of digital marketing.
Why is it considered as its backbone, and how can businesses transform raw data into actionable marketing strategies are first two things we unwrap with the help of our guest Pouya Zargar - statistics guru, business and data analyst, marketing strategist, academic, researcher and a teacher.
Join us and discover the evolving role of data analytics, the impact of big data on marketing strategies, and the ethical considerations in data usage. Whether you're a marketing professional seeking to enhance your campaigns or a business owner looking to understand the power of data in digital marketing, here are some valuable perspectives on harnessing data to drive success in the digital age.
Additional resources:
Pouyas websitePouyas profile at ResearchGateGoogle Scholar CitationsHosted on Acast. See acast.com/privacy for more information.
Wed, 27 Mar 2024 - 27min - 27 - Umjetnost u digitalnoj ekonomiji
Otkrijte fascinantni svijet NFT-ova i zavirite u budućnost umjetnosti.
Kroz ovu, za mnoge još uvijek futurističku priču, vodi nas povjesničar umjetnosti, likovni kritičar i voditelj zagrebačke galerije Forum, Feđa Gavrilović, čiji rad preoblikuje naše shvaćanje umjetnosti u digitalnom dobu.
Kako digitalna transformacija redefinira granice umjetnosti, autentičnosti i vlasništva putem NFT-a? Kako digitalna ekonomija utječe na umjetnike, kolekcionare, ali i šire društvene i kulturne promjene? Može li digitalizacija demokratizirati umjetnost?
Sa svojom stručnošću u teoriji i praksi, Feđa nam otkriva kompleksnost i potencijale digitalne umjetnosti, pružajući savjete onima koji žele istražiti ovaj dinamični prostor.
Ovo nije samo pogled u budućnost digitalne umjetnosti već i duboko razumijevanje njezine sadašnjosti, sve kroz perspektivu jednog od njezinih najsvjetlijih umova.
Dodatni resursi:
Izložba u Hrvatskom društvu likovnih umjetnikaGalerija ForumThe Wasteland - Feđina službena stranicaHosted on Acast. See acast.com/privacy for more information.
Wed, 13 Mar 2024 - 27min - 26 - Mood.hr - online tjednik za pop kulturu i autorske priče
Listanje novina odavno smo zamijenili scrollanjem, samo tu i tamo još zašuškamo papirom u rukama.
Što se događa u novinarstvu, kakav je tijek evolucije časopisa u digitalnom pejzažu, koje strategije omogućuju rast i prilagodbu promjenjivim trendovima?
Kroz ova i brojna druga pitanja plovimo s Aleksandrom Orlić, osnivačicom i glavnom urednicom online časopisa Mood.hr, iza koje je i bogata karijera u poznatim izdanjima kao što su Cosmopolitan, Klik i Playboy.
Svoje misli o budućnosti mode i digitalnih medija, nudeći dragocjene savjete za sve koji teže uspjehu u digitalnom svijetu, Aleksandra je podijelila s Teom Plenar, gošćom voditeljicom ove epizode, novinarkom s karijerom u digitalnom marketingu i našom dragom prijateljicom.
Saznajte kako strast, predanost, umjetnost i inovativnost mogu transformirati digitalni medijski prostor!
Dodati resursi:
Mood.hrMood.hr Instagram profilHosted on Acast. See acast.com/privacy for more information.
Wed, 06 Mar 2024 - 31min - 25 - Influencer marketing
Koliko god se o njemu puno pričalo, kao da se još uvijek o njemu ne zna dovoljno. Influencer marketing i dalje prate brojne zablude, a mi smo ovdje da čujemo samo istinu i ništa osim istine.
Kako se ovaj oblik promocije uklapa u marketinšku i poslovnu strategiju objasnit će nam dvije vrlo uspješne, ali ne nužno i tipične influencerice: Samanta Šubić diplomirana farmaceutkinja i Ivana Mišković - najmlađa urednica jednog portala u Hrvatskoj.
Dodatni resursi:
Samantin Instagram profilIvanin Instagram profilSamantin diplomski radHosted on Acast. See acast.com/privacy for more information.
Wed, 14 Feb 2024 - 35min - 24 - Revolutionizing Travel with TravelCurious
Personalized, private tour just for you and your group of people wherever your travels take you. Of course, there’s a platform that supports and enables this type of service, and its name is TravelCurious.
How it works, redefines the travel experience, and what strategic partnerships drive their success we’ll find out directly from Alex Grant, the trailblazing entrepreneur behind TravelCurious.
Alex will also share insights on overcoming industry challenges, effective digital marketing strategies, and upcoming features to watch. Plus, valuable advice for digital and travel entrepreneurs. Tune in for an enlightening discussion on the future of travel with the mind that's steering its course.
Additional resources:
TravelCurious in action - Marriott Bonvoy Tours & ActivitiesTravelCurious official websiteTravelCurious Instagram accountTravelCurious LinkedIn pageHosted on Acast. See acast.com/privacy for more information.
Wed, 07 Feb 2024 - 19min - 23 - Ulaganje u blockchain i kriptovalute
Već ste se okušali u ulaganju u kripto, postigli i neki značajniji uspjeh ili još uvijek odolijevate? Bez obzira na (ne)iskustvo, činjenica je da ove tehnologije sve ozbiljnije formiraju financijsko poslovno okruženje.
Kako izgleda domaća blockchain scena, gdje se i zašto isplatilo investirati te što nas očekuje u budućnosti blockchaina i kriptovaluta ispričao nam je Luka Sučić, suosnivač i partner Meta Change Capitala, investicijske tvrtke specijalizirane za blockchain startupe. Ujedno je i suosnivač, pokretač ili aktivni sudionik mnogih inicijativa, između ostalog i WEB3 angel investment sindikata Daedalus Angels, udruge UBIK, konferencije Money Motion, Blocksoplit, coworking prostora House of Blockchain, Near Balkans regionalnog huba, web 3 marketinške agencije Rezolut i još hrpu toga.
Dodatni resursi:
Deadalus Angles - službena stranicaMeta Change Capital - LinkedIn stranicaUBIK - službena stranicaMoney Motion - službena stranicaHouse of Blockchain - službena stranicaHosted on Acast. See acast.com/privacy for more information.
Wed, 24 Jan 2024 - 32min - 22 - Upravljanje inovacijama
Što je innovation management, koju ulogu ima u današnjem „brzo evoluirajućem“ poslovnom okruženju te kako nam platforma Spark Innovation Hub može pomoći, otkriva Matij Srzentić.
Ovaj IT stručnjak s preko 15 godina iskustva, osnivač je konzultantske agencije Lusidee specijalizirane za inovacije i zaslužne za razvoj Spark Huba - platforme koja nudi alate i resurse za vodstvo kroz proces inovacija.
Od temeljnih principa upravljanja inovacijama, preko uspjeha i izazova u implementaciji inovacijskih strategija pa do trendova na horizontu, s puno konkretnih primjera i praktičnih savjeta, ono je što vas čeka u ovoj epizodi.
Dodatni resursi:
Lusidea - službena web stranicaSparkHubHosted on Acast. See acast.com/privacy for more information.
Mon, 15 Jan 2024 - 30min - 21 - Presjek epizoda - od 11 do 20
Došlo je vrijeme za još jednu unplugged epizodu u kojoj soliram i radim pregled našeg dosadašnjeg putovanja kroz ovaj podcast, ovaj put od od epizode #11 do #20. Također najavljujem i ono što nas čeka u narednih devet epizoda, ali u cijeloj 2024. godini.
Hvala vam na slušanju, propitkivanju, ispitivanju i vašem angažmanu - nastavite svoja istraživanja uz Digital Economy 101.
Dodatni resursi:
eCommerce šahovske večeriDave Chappelle - The DreamerWhen, Why, & How to Pivot a Startup Business2050-materials.comHosted on Acast. See acast.com/privacy for more information.
Wed, 10 Jan 2024 - 20min - 20 - Crafting Content that Connects
Discover the art and strategy behind crafting content that not only captures attention but also creates lasting engagement.
In this episode, we welcome content creation virtuoso Michael Morgan Bain, a seasoned professional with over two decades of experience.
From the intricate art of storytelling to the technical finesse of video editing, Michael shares his comprehensive expertise in various domains, including writing, producing, filming, photography, social media, and content strategy. In a candid exchange, he also reflects on his journey through the evolving landscape of digital marketing and content creation, offering a glimpse into his professional evolution and the wisdom gleaned along the way.
Check Michaels actionable strategies for different platforms and audiences and a forward-looking perspective on the role of AI in shaping the future of content marketing.
Additional resources:
Michaels official websiteMichaels IMDB profileHosted on Acast. See acast.com/privacy for more information.
Wed, 20 Dec 2023 - 28min - 19 - Sports Tech Unleashed (The Boly Story)
What happens when passion for basketball meets the technology with the goal of bringing athletes together? Meet Sinan Güler and find out!
He is a former Turkish professional basketball player, who has not only made his mark on the court but also in the realms of social entrepreneurship and angel investing. Discover Sinan's journey from a triumphant professional career, culminating in a celebrated tenure as captain of both Galatasaray and the national team to the digital economy.
Sinan shares his insights on transitioning from scoring baskets to nurturing startups and the vision behind Boly, the innovative app that's changing how athletes connect and compete.
Additional resources:
The Boly App websiteBoly mobile appGuler Legacy websiteVideo Fans Choice Play of the Decade: Sinan GulerWikipediaHosted on Acast. See acast.com/privacy for more information.
Wed, 13 Dec 2023 - 30min - 18 - Razvoj brenda ŠČ!
Inovativnost i kreativnost su nužni prilikom pokretanja svakog poslovanja, ali kako u jednom trenu podvući crtu, donijeti odluku i reći ovo nije ludost nego fantastična poslovna prilika?
Kako se odlučio na razvoj i ulaganje u prvu glazbenu knjižaru te sve popularniji brend ŠČ! ispričat će nam Krešimir Blažević, vlasnik i direktor Rockmarka.
U ovoj epizodi imamo dvostruko gostovanje, jer u ulozi voditeljice ovaj put se nalazi Dinova prijateljica i stručnjakinja za komunikaciju i sadržaj Irena Petrović.
Dodatni resursi:
· ŠČ!proizvodi na Rockmark.hr webshopu
Hosted on Acast. See acast.com/privacy for more information.
Wed, 06 Dec 2023 - 1h 05min - 17 - Fitness, nutricionizam i tehnologija
Digitalizaciji poslovanja nitko ne može pobjeći pa ni industrija fitnessa i zdravih životnih navika. Toliko je različitih aplikacija koje nam pomažu u prehrani i tjelovježbi da je postalo izazovno snaći se u tolikom izboru.
Koliko i na koje sve načine je tehnologija oblikovala ovaj business, naše živote te koliko je ipak u konkretnim uspjesima još uvijek presudan stvarni ljudski faktor i kontakt ispričat će nam
Roko Marović, nutricionist, sportaš, doktorand, predavač i suosnivač nutricionističkog centra Nutrivision te Martin Jovanović, fitness i kondicijski trener, edukator i poduzetnik, suosnivač tvrtke Basic gym one.
Otkrijte tehnološki aspekt fizičke spreme i prehrane. Uživajte!
Dodatni resursi:
· Nutrivision službena web stranica
· Basic Gym One službena web stranica
Hosted on Acast. See acast.com/privacy for more information.
Tue, 21 Nov 2023 - 49min - 16 - Šah u digitalnoj ekonomiji
Što je (digitalni) business nego dobra partija šaha?! 😉 U kojem trenu povući koji potez, koje mogućnosti će to otvoriti, a koje zatvoriti…
Koje šahovske vještine i na koji način nam mogu pomoći u svladavanju svakodnevnih poslovnih izazova otkrit će nam Alojzije Janković, šahovski velemajstor od 2006. godine, magistar ekonomije, specijalist sportskog menadžmenta, dugogodišnji voditelj HRT-ove emisije Šahovski komentar i YouTube kanala Učite šah s velemajstorom Jankovićem. Trenutno obnaša funkcije glavnog tajnika Hrvatskog šahovskog saveza te potpredsjednika Europske šahovske unije i prvi je Hrvat u tijelima Svjetske šahovske organizacije (FIDE) kao član izvršnog odbora.
Alojzije je objavio je i nekoliko knjiga na engleskom jeziku, posljednja je “The Grandmaster Mindset“, a osim knjiga autor je i znanstvenog rada „Chess as a Powerful Educational Tool for Successful people“.
Dodatni resursi:
Wikipeda YouTube kanal Učite šah s velemajstorom Jankovićem The Grand Master Mindset knjigaHosted on Acast. See acast.com/privacy for more information.
Tue, 14 Nov 2023 - 36min - 15 - Moda u digitalnoj ekonomiji
Nemilosrdno kapitalističko okruženje obgrlilo je sve djelatnosti pa i one umjetničke, kao što je moda. Svjetski poznati brendovi barataju s multi-milijunskim budžetima, dok mali svakodnevno plivaju u nemirnim vodama. Može li jedna samostalna modna umjetnica uopće opstati u ovakvom svijetu?
Odgovor nam donosi Nataša Mihaljiščin koja je u ovom poslu punih 30 godina. Tijekom svoje karijere dobila je podosta domaćih i međunarodnih nagrada, bila uključena u nekoliko desetaka projekata, modnih revija te je sa svojim radovima sudjelovala na nekoliko izložbi vrhunske mode.
Poslušajte Natašinu priču.
Dodatni resursi
Hosted on Acast. See acast.com/privacy for more information.
Wed, 01 Nov 2023 - 21min - 14 - Redefiniranje ljudskih resursa: Mitovi, citati i stručni savjeti
Neovisno u kojoj industriji radite, ljudski resursi jedna su vam od core djelatnosti. Tijekom njenog razvoja naslušali smo se brojnih citata – neki su bili inspirativni, a neki čista floskula ili utopija.
Koji od njih su mit, a koji zaista dobar savjet?
Put nam rasvjetljava Dario Car, psiholog i doktor znanosti iz bihevioralne psihologije. Bavi se psihometrijskim istraživanjima, a primarno je orijentiran na rad sa Z-generacijom i to uglavnom unutar ICT sektora, kojeg sa stanovišta organizacijske psihologije, najbolje poznaje.
U ovoj nam epizodi Dario razbija mitove i daje novo svijetlo na popularne HR citate;
1:25Citat: To win in the marketplace you must first win in the workplace. - Doug Conant
Mit: Rad od kuće smanjuje produktivnost
23:03Citat: Culture eats strategy for breakfast. - Peter Drucker
Mit: Novac je glavni motivator
32:25Citat: Hire character. Train skill. - Peter Schutz
Mit: Viša razina obrazovanja jamči bolje zaposlenike
46:17Citat: Train people well enough so they can leave, treat them well enough so they don't want to. - Richard Branson
Mit: Najbolji zaposlenici će se sami pronaći
57:57Citat: Your most important assets aren’t your clients; it’s your loyal employees. If you take care of your employees, they will take care of your clients. - Richard Branson
Mit: HR je samo za zapošljavanje i otpuštanje, a troši i pare
Dodatni resursi:
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Wed, 18 Oct 2023 - 1h 08min - 13 - Event management (Case study: Game changer)
Kako u jednom eventu integrirati gaming industriju, web 3, kibernetičku sigurnost, umjetnu inteligenciju, e-trgovinu i oglašavanje? Provjerit ćemo s onima kojima to uspijeva - Iva Leko i Matija Vučković idejni su začetnici i organizatori konferencije Game Changer, vodećeg tehnološko Gaming & WEB3 događaja u regiji.
Kako su se Iva i Matija našli na ovom zajedničkom projektu? Kako izgleda proces pripreme i egzekucije ovako velike konferencije? Saznajte iz prve ruke!
Dodatni resursi:
- Game Changer - https://gamechanger.hr/
- Planteraj – https://planteraj.hr/
- Eskimi - https://www.eskimi.com/dsp
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Wed, 04 Oct 2023 - 33min - 12 - ESG in real estate
ESG stands for Environmental, Social, and Governance. Today, investors are increasingly applying these non-financial factors as part of their analysis process to identify material risks and growth opportunities, especially in real estate.
If your company is heading towards ESG, don’t miss this episode because we got the right man for the topic and all your questions. Phanos Hadjikyriakou is a co-founder and CEO at 2050-materials.com, a digital information and research platform for the AEC industry on the mission to explore, compare and source beautiful and sustainable building materials.
Additional resources:
2050-materials official websiteHosted on Acast. See acast.com/privacy for more information.
Tue, 19 Sep 2023 - 26min - 11 - Presjek prvih deset epizoda
Vrijeme je da napravimo pregled našeg dosadašnjeg putovanja kroz ovaj podcast. Odlučio sam napraviti mali presjek svega što ste do sad imali prilike čuti u prvih deset, a i najaviti ono što nam slijedi u narednim epizodama. Očaran sam i oduševljen, svaki put kad gledam statističke podatke slušanosti, kad čitam komentare, pitanja i sugestije.
U ovoj unplugged epizodi soliram, a ista se sastoji od četiri djela:
UvodOdgovori na najčešće postavljena pitanja (2:15)Presjek proteklih 10 epizoda (7:15)Kratka najava epizoda koje nam slijede (19:21)Hvala vam na slušanju, propitkivanju, ispitivanju i vašem angažmanu - nastavite svoja istraživanja uz Digital Economy 101.
Dodatni resursi:
Sugar Mike - službeni YouTube kanalOnly Murders in the Building - IMDBHit Refresh by Satya NadellaHosted on Acast. See acast.com/privacy for more information.
Wed, 13 Sep 2023 - 21min - 10 - Employer branding
Najveća vrijednost svake kompanije koja se bavi pružanjem usluga, a posebice u IT-u, su upravo zaposlenici, stoga je jasno koliko važnu ulogu u digitalnoj ekonomiji igra employer branding.
Mora li (interna) komunikacija postati strateška tema svih kompanija? Na koji način uskladiti interne i eksternu poruke? Kako mladi menadžeri komuniciraju sa svojim članovima tima? Koje su se prakse pokazale djelotvornima?
U ovoj posebnoj prigodi, voditeljski mikrofon preuzima Ivna Juranić specijalistkinja za HR i učiteljica yoge. Svoja iskustva s njom i s vama razmijenit će još dvije dame Sanja Karan, Head of People & Culture i Lea Metličić, Marketing menadžerica. Obje dolaze iz agencije za dizajn i razvoj Ars Futura koja je tri godine zaredom dobila nagradu „Najbolji poslodavac“ by portal MojPosao!
Dodatni resursi:
Ars Futura - web straniceArs Futura – otvoreni natječajiHosted on Acast. See acast.com/privacy for more information.
Wed, 06 Sep 2023 - 56min - 9 - LEGO® SERIOUS PLAY®
Prema svim istraživanjima, za povećanje produktivnosti, učenje i razvoj zaposlenika su od iznimne važnosti. U svijet transformacija kroz koje danas prolaze razne kompanije, posebice one koje su osvijestile važnost sudjelovanja, motivacije i angažiranosti zaposlenika, uvest će nas HR konzultant Petar Čalić. U svojoj bogatoj profesionalnoj karijeri bio je animator, zapovjednik, sistemaš, IT menadžer i predavač, a u ovoj prigodi otkrit će nam ozbiljnu stranu LEGO igre te kako se u njoj našao.
LEGO® SERIOUS PLAY® koncept donosi čitav niz inovativnih i sofisticiranih metoda koje se praktično koriste za rješavanje problema, uglavnom vezano uz poslovno okruženje. Kako i koliko igra može pomoći u razvoju poslovanja ono je čime se bavimo u ovoj epizodi.
Dodatni resursi vezani uz podcast:
SeriousPlay.hrDeep Project websiteHosted on Acast. See acast.com/privacy for more information.
Wed, 30 Aug 2023 - 29min - 8 - CryptoArt
Art is one of the key indicators of the socio-economic environment that prevails in a certain period. So, what story does the art of the digital age in which we are now telling us? Does art even survive in Web 3.0 space and how can we all benefit from it? Where does NFT fits in this space and how does one get paid in this digital arena?
There is no one better to answer these questions than Karen Frances Eng, UCLA graduate, multidisciplinary artist creating digital art (including with VR, AI, AR), live animated projection, mixed-reality, and town-scale public art. Active in the NFT/cryptoart/Web3.0 space, Cofounder of The Platform, an artist-led, artist-owned Web3.0 publishing platform.
Additional resources:
Karen’s websiteKaren’s portfolioKaren's CryptoArtThe PlatformWomen of Cryptoart105collectiveHosted on Acast. See acast.com/privacy for more information.
Wed, 16 Aug 2023 - 31min - 7 - Novinarstvo u digitalnom svijetu
Gotovo da nema industrije koju digitalizacija nije dotakla i poprilično izmijenila pa tako i novinarstvo. Kako se promijenila percepcija konzumiranja vijesti? Koju ulogu imaju društvene mreže? Mogu li novi formati vijesti ugroziti tradicionalne? Koja je danas važnost novinarstva i koji je ekonomski utjecaj medija?
Na sva ova i brojna druga pitanja, odgovore ima Kristian Došen, novinar koji je prošao sve promjene koje su zahvatile novinarstvo u zadnje vrijeme. Dugogodišnji je televizijski voditelj i urednik, danas predavač na Fakultetu političkih zanosnosti Sveučilišta u Zagrebu i istraživački novinar portala Telegram.
Dodatni resursi:
Kristianovi članicu na TelegramuHosted on Acast. See acast.com/privacy for more information.
Tue, 01 Aug 2023 - 51min - 6 - Brending estradnih umjetnika (Luka Bulić o Oliveru Dragojeviću)
Svaki brend prolazi kroz određene faze razvoja. S vremenom i njegova publika se mijenja pa je potrebno razmišljati o percepciji tržišta, fine-tuningu, a ponekad i o potpunom rebrendingu. Luka Bulić kojeg ste navikli gledati i slušati u raznim zabavnim formatima, iza sebe ima i jedan ozbiljan, a to je diplomski rad na Ekonomskom fakultetu Sveučilišta u Zagrebu na temu: “Prilagođavanje strategije marketinga tijekom karijere estradnih umjetnika.”
Centralno mjesto Lukinog rada, kao i ove emisije jest brend Olivera Dragojevića kroz desetljeća - na koji se način Oliver prilagodio svakoj od dekada u kojoj je bio aktivan, kako se mijenjala strategija promocije njegovih nastupa i pjesama, te na koji je način je Oliver, kao jedan najpopularnijih estradnih umjetnika ovih prostora, plovio estradnim morima.
Hosted on Acast. See acast.com/privacy for more information.
Tue, 18 Jul 2023 - 25min - 5 - Digital mental health
Digital mental health refers to services targeting mental health problems via online and mobile technologies. Some of the aspects of this burning topic in today's modern economy include human empowerment, aligning with personal values, self-acceptance and -care, mental health, depression, handling burnout via prevention, overcoming, and recovery.
Why is mental health crucial for you and your coworkers? How can you tackle the rapidly growing mental health issues?
Let’s chat with Georgi Natchev and find out. He is a digital therapeutics entrepreneur and an advocate for maternal and mental health, as well as a Master of Science in Finance.
Additional resources related to the podcast:
Hosted on Acast. See acast.com/privacy for more information.
Wed, 21 Jun 2023 - 24min - 4 - Zašto vam treba FinOps?
Danas gotovo ne postoji pravni subjekt koji barem dio svojeg poslovanja ne drži u cloud i za to plaća određenu naknadu - bilo da se radi o naprednijim softverskim rješenjima, arhivama ili pak emailovima. S druge strane, kontrola troškova je postala sve zahtjevnija.
Na koji način možete implementirati FinOps u vaše poduzeće? Što je FinOps metodologija i zašto vam uopće treba FinOps?
Odgovore nam donosi Dean Mišić, FinOps certificirani trener, Cloud Architect u NEOS-u i Product manager alata CloudVane. Preko 10 godina bavi se cloud poslovanjem, međunarodno je priznati stručnjak i svakodnevno uvodi inovacije u poslovanje svojih klijenata.
Dodatni resursi vezani uz podcast:
Hosted on Acast. See acast.com/privacy for more information.
Wed, 21 Jun 2023 - 23min - 3 - Mad men in sustainable economy
Meet the original "mad man" - Roy Brooks who has been in digital marketing, digital economy, and digital business for several decades. Started in the early 80s in Johannesburg with TV advertising, then moving back to London working on all sorts of advertising activities. Now he's very active in the sustainable economy.
How can we mix the original Mad Men and a sustainable economy? What can a traditional marketeer teach us about sustainability?
Listen to this episode, as Roy has all the answers.
Additional resources related to the podcast:
Hosted on Acast. See acast.com/privacy for more information.
Wed, 21 Jun 2023 - 29min - 2 - Web 3.0, metaverzum i sve ostalo
Web 3.0 predstavlja novu eru interneta i elektroničkog poslovanja. Sve veći broj međunarodnih kompanija okreće svoje poslovanje prema Webu 3.0, kroz plaćanje kripto valutama, uvodeći blockchain tehnologije i na neki način pozicioniranjem svog brend u metaverzumu.
Zašto je pravo vrijeme da krenete razmišljati o Web 3.0 poslovanju? Što vam je za to potrebno?
U ovaj „novi“ svijet uvodi nasAna Nives Radović, doktorantica blockchain tehnologije i FinTech ekspert kompanije Bloxico.
Hosted on Acast. See acast.com/privacy for more information.
Wed, 21 Jun 2023 - 27min - 1 - O hotelijerima i online bookinzima
Revenue managament u hotelskom biznisu jedno je od najintenzivnijih i najdinamičnijih područja online poslovanja. Hotelijeri, kao i iznajmljivači smještaja mogu maksimizirati svoje prihode koristeći nove tehnologije poput big date, a na kraju dana, sve se svodi na iskustvo gosta - od prve interakcije s web stranicom, pa sve do odlaska.
Prava osoba za razgovor na ovu temu je Vlaho Šoletić, IT profesionalac s dva desetljetljeća iskustva i specijalizacijom u online bookinzima, OTA-u, revenue managementu, online distributionu i property managementu.
Na koji način tehnologija može pomoći iznajmljivačima smještaja da maksimiziraju prihode? Koje su strategije i alati neizbježni?
Vlaho nam daje odlične uvide i savjete.
Hosted on Acast. See acast.com/privacy for more information.
Wed, 21 Jun 2023 - 22min
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