Bonanza: Product Growth

Ever lost a major project because you refused to compromise on your principles? That happened to us today—a €20k opportunity gone, simply because we wouldn’t share our clients’ work without permission. In this episode, we dive into why we stand firm on this and why it's critical for us as service providers to protect our clients' intellectual property.We discuss some of the shady practices in the agency world, where some companies risk it all—your designs, your code, and your confidentiality—...

In this episode our host Behrad Mirafshar dives into the essentials of launching a successful MVP Design Sprint, breaking down each crucial step for aspiring entrepreneurs and product teams. Behrad kicks off the discussion by introducing the MVP Sprint Service, emphasizing how it accelerates the process of bringing an idea to life. He then outlines the assets necessary for a smooth sprint, from design tools to team collaboration platforms, ensuring you're fully equipped to start strong.Moving...

Join us for a short, insightful episode where our CEO and host, Behrad Mirafshar, dives into a compelling client success story.One of our clients was burning through $20k monthly on paid ads, only to face a staggering customer acquisition cost (CAC) of $50—far above the industry average of $1 to $3.Behrad will walk you through the precise steps we took to identify the leaks in their strategy and completely overhaul their product approach. Discover the pivotal role user research played in tran...

In this episode of Bonanza Growth Shorts, host Behrad Mirafshar delves into the crucial UX tactics that can make or break your SaaS app. Behrad highlights the importance of UX in differentiating your product in a competitive market and ensuring user retention. Learn about four key strategies: maintaining message consistency across all platforms, providing seamless digital handholding to reduce user friction, ensuring a quick time to value by delivering the 'aha moment' within the first few mi...

In the latest episode of Bonanza Growth Shorts, host Behrad Mirafshar explores the potential of OpenAI and how its growth will impact early stage startups. OpenAI is faster and more efficient than many businesses out there, so you work will begin where OpenAI's research ends. Tune in to learn how to stay ahead of OpenAI's innovation and secure startup success! Learn more about Bonanza Studios here.Follow us on LinkedIn here.Connect with Behrad on LinkedIn.

In this insightful episode of Bonanza Growth Shorts, host Behrad Mirafshar delves into the power of community in fostering business growth. Behrad highlights how engaging with a supportive community can be a game-changer for businesses. He explores various strategies for leveraging community resources and shares real-life examples and practical tips on how businesses can thrive by embracing a community-centric approach.Learn more about Bonanza Studios here.Follow us on LinkedIn here.Connect w...

Get ready to supercharge your growth mindset with Bonanza Growth, the ultimate podcast for innovators, entrepreneurs, and industry leaders. Hosted by Behrad Mirafshar, the founder and CEO of Bonanza Studios, each episode brings you face-to-face with world-class experts who share their insider knowledge and game-changing strategies.This week, Behrad dives deep with Javier Rincon, a product wizard with over 15 years of experience shaping digital products that millions love and use daily. Javier...

Dive into the dynamic world of AI innovation with our latest episode of Bonanza Growth! Hosted by Behrad Mirafshar, founder and CEO of Bonanza Studios, this week's special guest is none other than Jack Lancaster, the CPO and co-founder of Spoke.ai.Jack Lancaster, an industry titan with a passion for cutting-edge technology, takes us on an exhilarating journey through the evolution of Spoke.ai, a revolutionary platform that harnesses the power of AI to streamline workplace communication. ...

In this riveting episode of Bonanza Growth, host Behrad Mirafshar sits down with Sahil Patel, the CEO of Spiralyze, to delve deep into the intricacies of website optimization. Drawing from Sahil's extensive experience of analyzing over 78,000 landing pages, the duo explores the transformative power of data-driven A/B testing in crafting compelling online experiences.The conversation unfolds to reveal Sahil's unique approach to understanding customer behavior, from low to high intent, and tail...

Step back into the captivating world of community building and business growth with Behrad Mirafshar as he hosts another riveting episode of Bonanza Growth on LinkedIn Live. Joining him are the dynamic duo of Thomas Sjöberg and Daniel Nackovski, co-founders of SaaSiest, as they unravel their remarkable journey from humble beginnings to becoming prominent figures in the SaaS industry.In this episode, Thomas and Daniel share their candid insights and experiences, taking listeners on a compellin...

In this episode of Bonanza Growth Shorts, Behrad Mirafshar explores the concept of scarcity in UX design and psychology. Behrad highlights how scarcity sparks desire and action, citing examples like Bitcoin and limited sneaker releases by Adidas. He emphasizes the effectiveness of scarcity in driving engagement across various domains, from business offers to app design. Behrad advocates for ethical scarcity, underscoring its ability to enhance perceived value and drive consumer interest. Tune...

In the latest Bonanza Growth Shorts episode, Behrad Mirafshar reveals the primary reason behind the failure of nine out of ten startups: a lack of product focus. Behrad emphasizes the importance of honing in on one product capability rather than spreading resources thin across multiple features. Drawing on examples from successful businesses like Superhuman and Calendly, Behrad underscores the power of simplicity and focus in driving growth. Listeners are encouraged to prioritize refining one...

Bonanza Growth Shorts returns!Join Behrad Mirafshar, head of Bonanza Studios, in this insightful episode as he shares the journey of developing a new AI native app. With 20 prototypes in just 21 days, the Bonanza team faced challenges deciphering user feedback and clarifying the app's purpose. Through rigorous testing and a commitment to first principles, they discovered a pivotal insight leading to the decision to focus on a Slack bot solution. Explore the lessons learned, the importance of ...

Welcome back to Bonanza Growth, the podcast where host Behrad Mirafshar invites thought leaders to explore the latest trends and innovations in the digital landscape. In this episode, Behrad sits down with Rolf Mistelbacher to delve into the fascinating world of Generative AI and the no-code movement.Rolf, a seasoned marketer with a decade-long stint at Microsoft under his belt, shares his journey into the realm of startups and AI-driven marketing strategies. From his early skepticism to embr...

Welcome back to another episode of Bonanza Growth Shorts!Join Behrad Mirafshar, CEO and Founder of Bonanza Studios, on a riveting journey into the heart of product focus. Drawing from his wealth of experience and expertise, Behrad delves deep into the strategic importance of understanding your product's category, competitors, and market dynamics.In this insightful discussion, Behrad unveils the key characteristics of exceptional products, using real-world examples like Calendly, Loom, and Zoo...

Welcome back to Bonanza Growth, your weekly rendezvous with the titans of entrepreneurship! Join your host Behrad Mirafshar as he embarks on an electrifying journey with a diverse array of industry experts, unpacking the secrets to their success and uncovering the hidden gems of their entrepreneurial odysseys.In this episode, we're privileged to sit down with none other than Enzo Avigo, a luminary in the realm of product management. With a decade of experience navigating the ever-shifting lan...

Welcome to Bonanza Growth’s first ever LinkedIn live recording! The podcast where industry experts share insights and strategies for personal and professional growth is moving to LinkedIn - be sure to follow host Behrad Mirafshar to catch the next episode recording. In this episode, Behrad sits down with Fabrice Pöhlmann, a renowned expert in personal branding and behavioral design. Together, they explore the evolving landscape of personal branding in 2024, emphasizing the shift towards ...

Bonanza Growth is BACK with our first full length episode of 2024!Join your host Behrad Mirafshar, founder and CEO of Bonanza Studios, as he dives deep into the minds of remarkable experts shaping the business landscape. In this special 70th episode, we bring back an audience favourite, Finn Thormeier, the dynamic force behind Project 33. Finn is a 27-year-old entrepreneur hailing from Bremen, Germany, who dropped out of college, embarked on an unplanned journey to New York, and built hi...

In this episode of Bonanza Shorts, Behrad, the voice behind the scenes at Bonanza Studios, underscores the opportune moment to build your internal team. Running a growth studio, Behrad advocates for a lean and effective core team over a large one, especially in today's landscape of advanced AI tools.Behrad emphasizes that with the market saturated with talented individuals seeking new opportunities, now is the time to assemble a core team. Highlighting recent layoffs from major companies like...

Join Behrad Mirafshar, CEO of Bonanza Studios, in this episode of Bonanza Growth Shorts, as he distills four essential lessons from working with over 50 early-stage startups.Behrad begins by emphasizing the critical need to "niche down to scale up." Using a client example, he illustrates the gap between founders' awareness and effective execution in narrowing their target market.Moving on to "customer discovery," Behrad underscores the importance of active listening and empathy, emphasizing i...

Welcome to another eye-opening episode of Bonanza Growth Shorts! Behrad is back with another short but impactful discussion on the challenges faced by early-stage startups striving to grow their B2B businesses.In this episode, Behrad dives into the hard truths about why some B2B startups struggle to thrive. Drawing from his direct experiences with startups navigating growth hurdles, Behrad sheds light on critical insights that could reshape your strategies for 2024.Join Behrad as he unravels ...

Welcome to another insightful episode of Bonanza Growth Shorts! In this mini-episode, Behrad Mirafshar delves deep into the psychology of sales, focusing on a crucial aspect of B2B SaaS growth—the concept that "people buy from people."Join Behrad as he explores the gap between understanding this idea and successfully executing it, particularly in the context of early-stage startups. With a wealth of experience in guiding startups toward achieving product-market fit, Behrad shares practical in...

Welcome to a special episode of Bonanza Growth Shorts, where Behrad Mirafshar, the founder of Bonanza Studios, shares his candid thoughts on the prospects of 2024.In a world where positivity can be a rarity, Behrad breaks the mould by expressing his optimism, grounded in the performance and activities of Bonanza Studios in 2023.With a retrospective look at 2022 and the challenges faced entering 2023, Behrad paints a picture of resilience. Despite a drop in leads and the unexpected departure o...

Welcome to Bonanza Growth Shorts, a series of quick insights brought to you by Behrad Mirafshar, the founder of Bonanza Studios. In this special episode, Behrad delves into a critical aspect of the startup world – the disparities between B2B and B2C sales.As the year winds down, Behrad takes a moment to share his direct thoughts on a topic that he encounters frequently while working with early-stage SaaS startups. The crux of the matter? A widespread misconception among founders regarding how...

Welcome back to Bonanza Growth, the podcast that takes you on a thrilling journey into the world of business growth and success. Hosted by Behrad Mirafshar, the visionary founder and CEO of Bonanza Design GmbH, each week, we bring you engaging conversations with industry experts, innovators, and thought leaders.In this episode, Behrad sits down with the exceptional Steve Bussey for an enlightening exploration of sales and business growth. Prepare to dive deep into the intricacies of mindset, ...

Welcome back to Bonanza Growth where every week your host Behrad Mirafshar takes you on an exhilarating journey into the minds of industry experts. This week, we dive deep into the world of product leadership and entrepreneurship with the extraordinary Patrick Haede.🚀 About Patrick:A trailblazer since the age of 16, Patrick has been building teams and companies, making mistakes, and transforming them into lessons. Hailing from Germany but globe-trotting between Amsterdam and Berlin, Patrick i...

🚀 Welcome back to Bonanza Growth!Get ready for an exhilarating journey into the world of business and entrepreneurship with your host Behrad Mirafshar, the trailblazing founder and CEO of Bonanza Studios. Every week, Behrad sits down with industry titans, and this week's special guests are no exception—welcome Catherine Chabiron and Fabrice Bernhard from Theodo, the international tech consultancy that's redefining innovation.Meet the Game-Changers:Catherine Chabiron: A force to be recko...

Welcome back to Bonanza Growth!🎙️ In this episode we join host Behrad Mirafshar as he sits down with industry expert Dave Martin, an outcome leadership coach and former CPO, to explore the intriguing dynamics of strategic product growth. Together, they unravel the insights from Dave's latest book, "The Product Momentum Gap," delving into the challenges faced by product leaders and the keys to navigating misalignments and scaling hurdles.🚀 Dave introduces the groundbreaking concept of the "Pro...

Welcome back to Bonanza Growth, the podcast that invites you to join host Behrad Mirafshar, Founder and CEO of Bonanza Studios, on a journey of innovation and expertise. Each week, Behrad sits down with an industry expert for a deep dive into their area of specialization. Our aim? To deliver you a treasure trove of knowledge and insights.In this episode, we bring you a thrilling recap of a recent webinar featuring the exceptional Teresa Cain. Meet Teresa, a trailblazing leader with a remarkab...

Welcome back to Bonanza Growth, the podcast that delves deep into the ever-evolving realms of branding, marketing, and design. Unlock the secrets of fintech success as host Behrad Mirafshar dives deep into the intricacies of startup growth with Elliott Limb, a true titan of the banking and fintech industry.In this riveting discussion, these two experts dissect the challenges and strategies of scaling startups in the fintech sector. Discover how to navigate demanding clients, the evolving role...

In this episode, the spotlight is on industry expert Curt Schreiber, a seasoned professional in brand strategy and corporate marketing communications.Join your host, Behrad Mirafshar, as he engages Curt in an insightful conversation about the art of branding and marketing. Discover the secrets of transitioning from a graphic designer to a creative director, the significance of cultivating strong client relationships, and the need to adapt in the dynamic world of design and branding.Together, ...

Welcome back to Bonanza Growth, the podcast that explores the fascinating journeys of industry experts and entrepreneurs. Hosted by Behrad Mirafshar, founder and CEO of Bonanza Design GmbH, this show delves deep into the world of business and marketing.In this episode, we have a special guest, Nigel Thomas, the CEO of ALPHA Inbound, who shares his incredible entrepreneurial journey. Nigel's story is nothing short of inspiring, from overcoming challenges in his early life to building a thrivin...

Welcome to Bonanza Growth, the podcast where Behrad Mirafshar, founder and CEO of Bonanza Studios, delves deep into captivating conversations with industry experts. This isn't your typical scripted podcast; it's all about diving headfirst into fascinating topics without excessive preparation, just like the innovative approach of our guest experts.In this episode, we're joined by Ilya Dmitruk, the founder of Eleken, for a thrilling discussion about the world of UX design in the SaaS industry. ...

Welcome back to Bonanza Growth podcast, where listeners get to explore the world of startups and growth through the eyes of a diverse range of expert guests. Hosted by Behrad Mirafshar, the founder and CEO of Bonanza Studios, each episode offers an in-depth conversation with a distinguished guest who brings a wealth of knowledge and experience to the table.In this episode, Behrad is joined by a special guest, Anthony Pierri. Anthony serves as a partner at Fletch PMM, a company dedicated to as...

Get ready for a journey into the world of SaaS growth on Bonanza Growth! Join your host, Behrad Mirafshar, the founder and CEO of Bonanza Studios, as he takes you on a thrilling ride through the realms of entrepreneurship, time management, and the challenges of balancing business and fatherhood.In this episode, Behrad sits down with the remarkable Julian Rothkamp, Brand CMO at saas.group, for an unforgettable conversation. Together, they dive deep into the experiences of a successful SaaS bus...

In this new episode, host Behrad Mirafshar invites you to dive into the captivating world of entrepreneurship and personal values with the extraordinary Mario Rueda. This episode is a rollercoaster ride of insights, experiences, and a profound exploration of aligning your career choices with your intrinsic values and lifestyle preferences.Mario kicks off the conversation by contrasting the world of "quick buck" entrepreneurs with those who seek to craft a meaningful and fulfilling entrepreneu...

To listen to the full episode, click on the link below 👇Spotify: https://open.spotify.com/episode/4QgURLbgsZloI5tnxfOdMI?si=cdeb01ba85924fe3Apple Podcast: https://podcasts.apple.com/fr/podcast/episode-43-can-you-afford-to-ignore-user-research-andrija/id1702489847?i=1000627591286&l=en-GB...In this episode, join your hosts, Jarek and Ayesha from Bonanza Studios, as they welcome back the incredible Andrija Prelec, a seasoned UX designer and creative partner to forward-thinking businesses. Di...

In this episode, we're thrilled to have the incredible Damian Martone, Product Designer & Entrepreneur, and the mastermind behind Berlin's design community events, including the highly anticipated HATCH CONFERENCE.In this captivating episode, Damian Martone shares his journey, passion, and vision. But wait, there's a twist! Here's a glimpse of what to expect:Transition to Freelancing: Discover how Damian embarked on his career journey, from graphic design to the exciting world of freelanc...

To listen to the full episode, click on the link below 👇Spotify: https://open.spotify.com/episode/3JNxU1LDcvBBT3Vk0ntmfA?si=34e159f1fb03467fApple Podcast: https://podcasts.apple.com/fr/podcast/episode-42-are-junior-designers-missing-out-on-user/id1702489847?i=1000626824983&l=en-GB....Step into the UX Gym and get ready for an immersive journey into the realm of User Testing with our incredible guest, Petra Smolčić! In this exciting episode, we'll dissect the importance of User Testing...

Welcome to Bonanza Growth, the podcast where each week, host Behrad Mirafshar delves deep into the world of industry experts and thought leaders. Get ready for a captivating exploration of their expertise and insights.In this episode, Behrad is joined by the remarkable Christian Rebernik, CEO, Founder, and Chancellor of Tomorrow University of Applied Sciences. Tune in as they embark on a riveting conversation that delves into entrepreneurship, sustainability, and the future of education.Chris...

To listen to the full episode, click on the link below 👇 Spotify: https://open.spotify.com/episode/5eR1Uavd7K4EyNjmeRHcAv?si=cc67368dc3bc4c94Apple Podcast: https://podcasts.apple.com/fr/podcast/episode-41-whats-more-important-in-todays-design-world/id1702489847?i=1000626173852&l=en-GB...Welcome to UX Gym, the ultimate workout for your design mind! Join your hosts, the dynamic duo of design, Jarek and Ayesha from Bonanza Studios, as they dive headfirst into the thrilling world of UX design...

In this episode of Bonanza Growth, host Behrad Mirafshar engages in a captivating conversation with Jared Williams, a distinguished UX industry veteran who has transitioned into an AI specialist. Together, they traverse a diverse landscape of topics poised to reshape the realms of design, development, and business.Efficiency through AI takes center stage as Behrad and Jared explore how AI is becoming the catalyst for operational optimization. From automating repetitive tasks to streamlining w...

Watch the full episode:Spotify: https://open.spotify.com/episode/4PjdtwdCKrvTHetg9U84nL?si=ac6699cef25a4343Apple Podcast: https://podcasts.apple.com/fr/podcast/episode-40-design-files-in-chaos-bastian-klenows-file/id1702489847?i=1000625273497&l=en-GB..Step into the exciting world of UX design with "UX Gym"! Join your hosts Jarek and Ayesha from Bonanza Studios as they dive deep into the realm of user experience design every week. In this captivating episode, they bring you a special guest...

Welcome to Bonanza Podcasr! Join your host, Behrad Mirafshar, founder and CEO of Bonanza Studios, as he delves into the cutting-edge world of design and technology. Each week, Behrad sits down with a special guest, an industry expert, for a captivating deep dive into their area of expertise.This week's guest is none other than Gleb Kuznetsov, a visionary design executive and venture capitalist. With an impressive background in visual design and user experience, Gleb has been instrumental in s...

Get ready for a thrilling episode as we unveil the exciting new directions our podcast is embarking on!UX Gym has grew so much that it is now time for it fly solo and is now a podcast of it’s own, and not a subcategory of Leancast anymore.Meanwhile, the rebranded and rejuvenated Leancast is now known as the Bonanza Podcast.While this split might catch you off guard, it's a testament to the collaborative effort of our team and the overflowing affection we've received from you, our cherished au...

Welcome to an extra special episode of LeanCast! Today, we have a fantastic treat for you as our usual host, Behrad Mirafshar, takes on the role of a guest speaker at the amazing SPICED Academy. He was invited to share his extensive experiences, including insights from starting and running his design agency, Bonanza Design.In this engaging podcast, Behrad starts by sharing his journey and the trials he faced early in his career. He highlights the value of taking initiative, a crucial personal...

Welcome to LeanCast, hosted by Behrad Mirafshar, the visionary founder and CEO of Bonanza Design GmbH. Each week, Behrad invites industry experts to share their wisdom and experiences in a captivating deep dive into their areas of expertise.In this episode, Behrad is joined by the exceptional entrepreneur, Maarten van Kroonenburg. With a passion for revolutionizing entrepreneurship education, Maarten unveils the inefficiencies in traditional teaching methods and shares his groundbreaking vent...

Join us for an insightful episode of LeanCast as we delve into the dynamic world of Agile methodologies and the challenges faced by UX designers. In this episode, host Behrad Mirafshar, helps you discover a fresh perspective on Lean UX Process as he unravels a unique approach that maximizes the potential of Agile development. Explore how to harness the power of a 2-hour design sprint and overcome the hurdles faced by UX designers within the fast-paced Agile environment.Behrad shares...

Welcome back to LeanCast, the captivating podcast where each week, host Behrad Mirafshar delves deep into the world of entrepreneurship with remarkable guests who are industry experts. Get ready for an exhilarating journey as Behrad, the founder and CEO of Bonanza Design, takes you on an inspiring exploration of business mastery.In this episode, Behrad sits down with the extraordinary Raja Skogland, founder of The Visionary Company & VC, who shares her unique perspective and invaluable in...

Welcome back to LeanCast, the podcast where host Behrad Mirafshar, founder and CEO of Bonanza Design GmbH, takes you on a thrilling journey into the minds of industry experts. In each episode, Behrad dives deep into the area of expertise of his special guest, offering listeners invaluable insights and inspiration.This week, we have a truly remarkable guest: Alis Yasiuchynskaya, the VP Product at GoPuls, a leading hybrid product-engineering organization. With a wealth of experience spanning 9+...

In this episode, our host Behrad is joined by Alen Faljic, the founder and CEO of d.MBA, a groundbreaking business education program designed specifically for designers. With alumni from renowned companies such as Google, Amazon, IBM, Nike, 3M, and Cisco, d.MBA boasts a 9.1/10 student rating and an impressive 97% completion rate.In this engaging conversation, Behrad and Alen delve into the intriguing realm of business design. They explore the essence of business design, uncovering its true me...

In this episode, our special guest is Wolfgang Bremer, a German Canadian award-winning design veteran with over 20 years of experience and a unique blend of design and product knowledge.Wolfgang, currently serving as the Vice President of Design at Elli - A Brand of the Volkswagen Group, brings a wealth of expertise to the table. With an impressive background in leading design teams for Fortune 500 companies like Nokia and SAP, as well as various well-funded startups, Wolfgang has worked on p...

Welcome to LeanCast, hosted by Behrad Mirafshar, the founder and CEO of Bonanza Design GmbH. In this weekly podcast, Behrad invites industry experts for deep dives into their areas of expertise, discussing topics ranging from re-finding passion in business to staying curious with new technology.Joining Behrad in this episode is Johann Jenson, an ex-UN Canadian technologist with a Master's in conflict resolution. Johann's passion lies in developing elegant yet ambitious products that improve l...

Welcome to an electrifying episode of LeanCast! In this thrilling installment, your host Behrad sits down with a true legend and one of his personal heroes, Jeff Gothelf. Known for his unparalleled expertise in helping organizations build exceptional products and executives foster innovative cultures, Jeff is an extraordinary guest who will leave you inspired.Jeff Gothelf, the co-author of the critically acclaimed book "Lean UX" and the Harvard Business Review Press bestseller "Sense & Re...

Welcome to LeanCast, the podcast where we explore innovative ideas and strategies for lean product development and user experience. In this episode, your host Behrad, CEO & Founder of Bonanza Design, sits down with special guest Teresa Cain, a driven technology executive with over 15 years of experience in building web and mobile apps, as well as leading product and user experience teams globally.Teresa's expertise spans across various industries, including entertainment, music, books, fi...

Welcome to "Leancast" hosted by Behrad, where we delve into the world of UX research with inspiring experts. In this episode, we have the privilege of sitting down with Nikki Andersen, a remarkable user research coach and the founder of User Research Academy. Nikki's mission is to foster a supportive and empowering space for user researchers, where they feel motivated, heard, and part of a thriving community. Join Behrad and Nikki as they embark on an enlightening conversation about all ...

LeanCast is back with host Behrad, chatting with Dan LaCivita: Co-Founder of Play, Entrepreneurial CEO, and “Servant Leader.” Dan's latest venture, Play, is revolutionizing how teams create mobile products by empowering them to design, build, and experience their product in real-time, all on their phone.But Dan's not all about work; he's also a family man and volunteer firefighter, staying sharp with fitness and service. Behrad and Dan delve into the differences and similarities bet...

Join Behrad as he sits down with Radek Zaleski, a product visionary and founder/CEO of API CALL TO GPT-3, for an in-depth conversation on all things business. With Radek's practical mind and years of experience building effective teams and beautiful web products from scratch, he offers invaluable insights into achieving profitability without sacrificing growth, navigating the impact of trends like web 3, NFTs, and AI, and maintaining cash flow positivity. In this episode, Behrad and...

In this exciting episode of LeanCast Podcast, we have a special guest, Sam McAfee, Founder & Managing Director of Startup Patterns, joining us to delve into the fascinating world of tech industry leadership and its impact on business growth. Sam shares his extensive experience in helping C-level leaders and their product teams grow businesses that can scale long-term.We discuss the frictions and obstacles that are often enforced by organization culture and environmental surroundings,...

In this episode of LeanCast, our host Behrad Mirafshar sits down with Vahe Baghdasaryan, Senior Growth Marketing Manager at CoinStats, to delve into the exciting world of marketing growth hacking and creating a growth engine for businesses.Kicking off the conversation, Behrad asks Vahe about his journey in the marketing industry and what inspired him to pursue this career path. Vahe shares his personal experience and how his passion for data and analytics drove him to explore the realm of mar...

In this episode, our host Behrad Mirafshar welcomes Loïc Sattler, the Director of Design Experience at Valtech, and that had the opportunity to work with impactful brands like Adidas, Mercedes, Dior, Caran d'Ache, Piaget, Volkswagen, Vacheron Constantin, Hublot, IKEA, l'Oreal, BMW, Sony, Leica, to name a few. The conversation kicks off with the topic of Experience Design and the crucial need for businesses to undergo digital transformation in this day and age. Loïc shares his insights on...

In this episode, our host Behrad Mirafshar sits down with Sam Beek, Head of Product at VEED.IO, an online video editing platform.Sam shares his journey from software engineering to product development and how he found his passion for building products that users love. He also talks about the product development process at VEED.IO and the challenges they face in the highly competitive video editing market.The conversation then moves on to the importance of building a network for entrepreneurs ...

In this episode, we are thrilled to have Brad Frost, the author of the book "Atomic Design", as our guest. Brad is a leading expert in Design Systems and has worked with numerous organizations to develop effective design systems that drive innovation and improve user experiences.During our conversation, Brad will take us through the evolution of the Design Systems concept, and the value it brings to organizations. We will delve into the struggles that come with implementing a Design System, a...

Welcome to a new episode of LeanCast, in this session we are thrilled to have as our guest Martina Mitz, a renowned UX Psychologist and Strategist.Martina shares her expertise on the evolution of UX Psychology and its impact on the user's experience. She explains how UX research plays a vital role in creating a proper user experience, and how it has transformed the way companies approach their design process.We also discuss the intersection between UX Psychology and UX Strategy, and how they ...

Welcome to another episode of LeanCast where we are joined by Henry Latham, a seasoned entrepreneur turned product management mentor. Henry shares with us his journey from starting his own business to becoming a mentor for product managers and helping them build better products from scratch.During the conversation, Henry emphasizes the importance of having a strong product strategy and leadership in order to build a successful product. He highlights the dangers of ego getting in the way...

In this episode of LeanCast, we were joined by Nathan Evans, Co-Founder of Fulfin. His insights and expertise were invaluable as we explored the world of fintech in design and discussed the strategies for success in this dynamic field.If you are an entrepreneur looking to start your own fintech business, we have some great tips on getting investment from experienced investors who have backed successful fintech startups. We also explore the most lucrative areas for entrepreneurs to tap into an...

In this episode of LeanCast we received the Founder & CEO of Regensia, Joshua Foss, for a dive into the exciting world of regenerative and sustainable design. We explore how architects, designers, and engineers are revolutionizing the way we think about building our cities and homes to not just sustain, but actually improve the environment.Joshua shares his insights into regenerative and sustainable design principles and how they can be applied to both new and existing structures. We expl...

In this episode of LeanCast, our host Behrad Mirafshar received Jeroen Otte and Boris Jockin from the lead Service Design Agency Koos to dive into the world of Service Design and take a closer look at what goes on behind the scenes. We discuss the combination of service design with UX/UI design and how this can improve the design process by utilizing quantitative data. Our guests explain the significance of using quantitative data in design and provide insights on how to effectively inte...

In this episode of the LeanCast, host Behrad Mirafshar sits down with product expert Teresa Torres to discuss the ins and outs of product discovery. Teresa shares her wealth of experience and provides actionable insights on how to effectively identify and validate product ideas. From understanding customer needs to conducting market research, Teresa walks listeners through each step of the product discovery process. This episode is a must-listen for anyone looking to bring their pro...

In this episode of LeanCast, we welcome Thierry Brunfaut, Creative Director & Founding Partner at Base Design, to share his insights on the importance of personal transformation in driving business success. He discusses his strategies for fostering a sense of identity and belonging within a team, and the impact of creating a harmonious workplace culture. We delve into the topic of designing for cultural diversity and the benefits of transforming how we interact with each other in the work...

UX strategy has become increasingly important in the evolution of UX design over the years as companies have come to realize the value of designing products and services with the user in mind. In the past, the focus was often on aesthetics and features, rather than on the user's needs and goals. However, as technology has advanced and user expectations have increased, it has become clear that a user-centered approach is essential for creating successful products and services.In toda...

Customer journey map is a visual representation of a customer's experiences with a company. A user flow is a diagram of the steps a user takes on a website or app. Together, they provide a comprehensive view of the customer experience and can be used to inform business strategy, product design and marketing efforts.On this episode, Behrad Mirafshar discusses the importance of creating effective customer journey maps and user flows for businesses, covering the steps involved in creating these ...

In this episode of the LeanCast, we received Perch Voskerchyan, Co-Founder and CEO of Stealth Mode Startup to dive into the vital role of a UX designer and the impact of proper UX research and a continuous discovery process on a business, discussing how these practices can inform product development, increase user engagement and satisfaction, and ultimately drive revenue growth. Our guest, shares his personal experiences and insights on how a focus on user-centered design can make a sign...

In this episode of LeanCast, Nicholas Goubert, the Chief Product Officer at Utopia Music, joins the conversation to discuss the essential role of product management in driving strategic thinking and building strong product creation teams. Goubert shares his insights on how product teams can deliver innovative platform products that shape the future of industries and drive growth for their companies. He also talks about the challenges and best practices for product managers in today'...

In this episode, we welcomed NFT specialist Arthur Yurchak to discuss the latest updates and advancements in the world of NFTs and Web3.As the world of digital art and collectibles continues to grow and evolve, we were excited to dive into the cutting-edge projects and initiatives that are set to shape the future of this space.Arthur, who has been at the forefront of the NFT movement, shares his expertise and insights on the most promising projects and platforms that are set to make a big imp...

Throughout the pandemic, many companies were forced to make an abrupt shift to a fully remote work environment. This, combined with the growth of the gig economy, means that today, many managers rarely if ever meet with their team members in person.In this new episode, we welcomed Tobias Hagenau for a deeper conversation on how to build teamwork in a remote environment and give it the proper tools to encourage growth and business success.Follow Tobias Hagenau on LinkedIn here.

In this episode, the Lean Product Innovator & UX Strategist with +12 years of experience, and leader of one of the best UX Design studios in Germany, Bonanza Design, Behrad Mirafshar, breaks it down for you:👉 What is Lean UX Process?👉 The role of designers in a typical agile process👉 How can UX designers be effectively incorporated at all stages of Agile development?Follow Behrad on LinkedIn here.Join our Discord Community here.

In this episode of LeanCast we’ve received Forber 30 under 30 Janosch Kühn, co-founder of Kolibri Games, who together with Daniel Stammler and Oliver Löffler, have bootstrapped and scaled up to a 9-figure-exit to Ubisoft within 4 years; to talk about scaling your gaming company, the future of the industry in the new Web3 scene and the impact of entrepreneurship for game developers. Follow Janosch Kühn on LinkedIn hereJoin our Discord Community here.

We understand how intimidating going into the field can be, with this in mind our team has carefully crafted the content in this episode to help give you confidence and a better start on your career path.In this talk,We break down for you what you can do for each point.We present to you many use cases and examples of how we address these issues for our clientsWe present to you Bonanza Design UX Design Process which lasts about three weeksThis is a systematic process that aims to marry speed w...

The decision to become an entrepreneur is probably the most liberating and frightening of all decisions you will make during your lifetime. As an owner of a startup, you will have to make tough choices and go through many ups and downs, all the while hoping for a better tomorrow. Foreseeing and mitigating risks is going to be crucial to ensure success. In this episode of LeanCast, we received guest John Ismailoglu to dive deeper into the importance of insurance for startups and...

Starting a successful business is not easy. One in five businesses fail in the first two years and almost half never make it to their fifth birthday.It takes someone gutsy and talented (and probably a little bit lucky) to start a successful business. Having said that, it is not always the case that Entrepreneurship is easy or rewarding without much hard work or even chance and pure grit.On this episode of LeanCast we received serial entrepreneur Sergiej Soft for a talk on the future of e...

More than ever before, your business operates in an unpredictable global business landscape. Some companies falter whilst others thrive. Among other things, thriving organisations fully embrace the complexity they face, learning to be responsive to the ways in which the dynamics unfold.Today, the ability to lead in complexity is a crucial leadership skill, and those executives who are adaptive enough to shift their habitual ways of leading will increasingly find themselves in demand.On t...

The UX design of software products, now more than ever, is the make-or-break of your success. You need to create a user-centric product that your clients will be proud of. But how can you manage your UX design team effectively?Since UX design is a collaborative process between and within teams, it might get complicated. You need to consider the time, workload, human resources, and timelines for clients or other stakeholders.On this week’s episode of LeanCast, we’ve received Alex Dapunt, VP of...

Being a mobile app entrepreneur is a roller coaster ride with so many ups and downs.Your mobile app will be competing with several other mobile apps. And, even if your mobile app idea is unique, you still need to have a solid growth plan to ensure success.A consistent UX across all mediums will be one of the key aspects to help you grow your mobile app.An excellent user interface will create an instant attraction to your app, while a superb user experience will leave a lasting impact on your ...

Content marketing is an affordable, long-term, and customer-focused tactic for generating traffic and leads. It’s key to successful B2B inbound marketing at a time when communication is a cacophony, not a conversation.With more ways to communicate than ever, consumers have become hyperaware of ads and sales pitches and they don’t like it. So, before you win their money, you now need to win your customer’s heart. And this is why content marketing is important.When done well, content marketing ...

Digital product development is revolutionizing how companies build future-ready products that deliver delight.Experimentation is crucial in the innovation process. It helps in realizing potential faults early, reinforcing new knowledge, reducing costs, or preventing fatal errors later. Experimentation is vital for innovation. The systematic testing of ideas enables a company to create and refine its products. But it is also one of the hardest parts and if done wrong, gives lots of f...

Entrepreneurship can be seen as the act of transforming the world by solving large-scale problems.And the first step in starting a business is having a great idea, but it also entails understanding and dealing with many issues. Entrepreneurs often fail to appreciate the significant amount of time, resources, and energy needed to start and grow a business.And as a business grows, entrepreneurs and business owners may find themselves challenged by filling multiple high-level roles.In this...

NFTs are making a significant impact in the corporate sector because they allow organizations to provide digital evidence of ownership, attendance, and even transference for various experiences they deliver to their customers.They're so adaptable that they can be utilized to represent various types of creative work, including virtual real estate, virtual worlds, fashion, and much more.In this talk we received, Arthur Yurchak, a specialist in NFTs and Web3, to talk about the world of NFT and b...

You’re not alone when it comes to thinking that there’s a blurry line between Design Thinking and Design Sprints. However, if you are going to build a successful product you definitely need to comprehend the difference between these two methods. It is important to understand the up-to-date methodologies for modern businesses and how using user-centered approaches such as design thinking and design sprint can elevate your product’s success. In this episode will walk you through...

Growing pains are inevitable for most small businesses, and scaling your startup to a corporate giant requires a lot of effort.Scaling is an opportunity for you to channel your challenges in the right direction and to expand your business’s impact.But the reality is that scaling up your business will require a different skill set to the one you employed when getting it off the ground in the first place – you need to manage both growth and risk.In this episode, we received Andrew Constable, OK...

The COVID-19 pandemic has shifted how we do our work in unprecedented ways—some of which have arguably been positive.Establishing a strong remote work culture is integral to your team’s ability to work together seamlessly. These days, such a culture is becoming a standard part of everyday life.Building and managing remote teams within your company is a challenging but rewarding practice. For some businesses, it’s a way to solve staffing problems while lowering overhead costs. For others, it’s...

Product designers must begin from the principle that people are not just buying products; they are buying better versions of themselves and want to know how your product will shape their lives and their narratives. Data and analytics tell one part of the story related to what is happening but listening to users can help us figure out why it’s happening. Putting it all into a narrative structure helps us understand the situation and find a solution. A consistent story helps to facilitate the l...

The question, “What is product management?” comes up pretty often, even from experienced business people. One reason is that product management encompasses a wide-ranging area of responsibilities. Indeed, the role itself means very different things in different organizations. In summary, product management is the practice of strategically driving the development, market launch, and continual support and improvement of a company’s products. But one can say that this is an abstra...

The journey of developing a new product involves various steps. While it's tempting to dive head-first into the project, you'll do well to remember the adage – ''by failing to prepare, you prepare to fail''. Planning and testing your ideas before implementing them is the best way to ensure your brand can release the right products. That is what prototyping does – implement ideas into tangible form and explore their real-world impact before finally executing them.Prototyping helps you imp...

The Web3 and the Metaverse are a fact that can no longer be ignored!Even if some people are still struggling to grasp the concept, the fact is that this technology is rapidly advancing.And going along with this new hype, some brands, and now even some governments are now using it to implement incredibly imaginative tactics, yielding results that are just as spectacular.That is why in this week’s episode of LeanCast shorts we bring to you this month’s highlights on the Metaverse and Web3 world.

Distributed teams consist of team members who are all individually working from different locations. These locations can be their homes, coffee shops, or co-working spaces, but not shared office spaces. By definition, distributed teams do not have a shared office they can go to.These teams are known for being more agile, productive, and happy. They offer team members more flexibility to create a healthy work-life balance, remove the distractions that come with in-office collaboration, and are...

Shein is a $10 billion-in-revenue e-commerce platform directly targeting Gen Z. It was the second most downloaded shopping app globally in the first half of 2021 and has been growing more than 100% for each of the last 8 years.Sell it before building it! Shein leverages a lean innovation approach amplified by AI at scale. In the first episode of LeanCast Shorts, we explore Shein's systematic approach to innovation.

It was a great pleasure to receive Steph Cruchon from Design Sprint Ltd on this new episode of LeanCast, to talk about how design sprints help companies innovate. Steph has extensive experience running design sprint workshops for companies, and he was able to dive deep into breaking down Design Sprint and its advantages for companies. This was a fantastic conversation!During this episode, we also discussed the current challenges in innovation for companies and how you can address th...

NFTs are majorly impacting the corporate sector because they allow organizations to provide digital evidence of ownership, attendance, and even transference for various experiences they deliver to their customers. They're so adaptable that they can be utilized to represent a variety of different types of creative work, including virtual real estate, virtual worlds, fashion, and much more. In this live talk, Behrad Mirafshar and Arthur Jurcaks walked through the world of...