Marketing Spice

The Metaverse. How do companies with limited budgets break into it? And how do you help people find the things you create there? Paddy Woods explores what the Metaverse holds for brands now and in the future, with industry experts Tom Maverly, Founder of Maverick Partners, Charles Stanton, Chief Marketing Officer for Forj, and Will Gadsby Peet, Co-Founder and Chief Strategy Officer at Literal Humans.

With the ongoing news of economic difficulties and the squeezed consumer, in this episode we’re diving into the challenges facing consumers, brands and agencies that are likely to come as we teeter on the edge of a recession. Paddy Woods is joined by Jon Goulding from Atomic, and Katharine Spence from Pagefield, to discuss what brands and agencies should be thinking about in the current climate.

The travel sector has been one of the hardest hit in recent times, second guessing the market for the last two years. As the world now opens up, Paddy Woods is joined by Jon Walton from Spike, and Avvy Phull from Avvy Barter Consultancy, to discuss what travel companies should be thinking about as the build marketing strategies for the future.

The FMCG sector has seen unprecedented shifts in consumer behaviour in the last two years, and continues to do so. Paddy Woods is joined by Paul Hannagen from Gastronomic and Chris Thornhill from Growth Animals, to look at potential strategies and opportunities for FMCG brands in the year ahead.

The retail sector has seen unprecedented change, with digital brands looking at traditional retail space, and traditional retailers looking to grow their digital presence. Paddy Woods is joined by Greg Valance from Honey, and Neil Yeomans from This Is Digital, to look at the year ahead with challenges and opportunities for brands in the retail sector.

With the continued growth of influencer marketing, what do brands need to be thinking about when developing their PR, social and influencer marketing campaigns in 2022? Paddy Woods is joined by Tom Molyneux from KRPT and Kate Gibson from Cirkle, to look at the challenges and opportunities for brands across PR, social and influencer marketing campaigns the next 12 months.

How will brands have to change over the next year? In the first episode of Marketing Spice, host Patrick Woods talks through all aspects of digital transformation, and the challenges ahead for brands. Guests include Jon Reay from Rewrite Digital and Michael Ward from Third Foundation.