Maximizing Ecommerce

Managing PPC campaigns on Amazon is one of the most effective methods to drive sales.  If done well, it can be extremely profitable, but if not done well, it can also be an absolute drain on your profits.

The other challenge is that as you grow, it can become incredibly time-consuming, but the good news is that there are many options to help you run your ad campaigns more effectively (and free up your time to focus on other important activities).

In this episode, Michael Erickson Facchin from AdBadger comes on to discuss different ways that sellers can better manage their ads.

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Do you have the right price for your product?  It can have a huge effect on your profitability and how many units you sell.  Sounds easy enough to pick your price and make sure that you have the margins leftover (and the market will support people buying at that price).

The reality is that there is a lot that can go into successful pricing strategies, and I am excited to welcome Ali Babul from Trellis to discuss.

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One of the most overlooked ways to grow your sales in any business is to sell more of your existing products.  The holy grail is often to get customers to sign up for a subscription with consistent, recurring revenue.

If you are wondering how, I am excited to bring on John Roman who has a successful subscription box business, and he will share what he has learned in building a community of raving fan customers.

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In this episode, I am excited to welcome back Lovella “Lovely” Padgett to the podcast along with her husband, Shawn.  Over the years, I have had the pleasure of getting to know them and watching them grow in their journey selling products online.

They developed an amazing 7-figure brand with a strong international presence, and in the past year, they have decided to diversify their revenue by reselling products they purchase wholesale.

If you are looking at adding more revenue streams to your business, you won’t want to miss this episode with two very successful entrepreneurs.

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I have had the opportunity to watch Aparna Dubey scale her business over the last year and a half.  She has really doubled down on what is working in her business, and in this episode, she shares tips that she has learned along this journey.

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One of the hardest parts of selling on Amazon is figuring out what to sell.  Many people think that you must fall either in the brand owner or the reseller camp.  On this episode, my guest, Kristin Ostrander from Mommy Income comes on to discuss how she basically mixes the best of both worlds using wholesale bundles.

If you are looking for ways to find more products to sell (or new ways to offer the products you already sell), you will want to check out this episode.

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Over the last few years, Amazon has thrown a few curveballs at sellers with inventory restrictions and sometimes conflicting metrics with FBA inventory.  Going into the Q4 of 2022, many sellers have had their allowable inventory levels cut by half (or more).

This has made looking into additional fulfillment options more important.  I had the opportunity to be on a panel about inventory and logistics at Surge Summit with my guest, Manish Chowdhary.

Manish runs a network of warehouses that can provide seller-fulfilled prime and could be a great potential option for some sellers.  At the time we recorded this episode, we didn’t know Amazon was going to cut inventory restock levels as much as they did…

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On this episode of the podcast, David Schomer and Ken Wilson from the Firing the Man came back to the show to discuss some exciting updates.  I have had the opportunity to watch their businesses grow and expand, and we will ask the question, “Did they both fire the man?”

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One of my favorite tools is Airtable.  It is a database system that can be used for a ton of stuff and can be customized and integrated with many other applications.  Pretty much if there is not an existing software tool to do something you want, you can find a way to do it in Airtable.

In this episode, we welcome Barak Almog from Seller Frame to the podcast because he is an absolute whiz with Airtable.  We geeked out on Airtable, but if you are a beginner to this software tool, don’t let our enthusiasm intimidate you.  It is a simple program to use!

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As you expand your catalog, it can be hard finding products to sell that you can actually make profitable, especially if you are using the same parameters that everyone else is using with product research tools.

That is why I am excited to welcome Izabella Ritz to share unique, data-driven ways to find products.  Generally, I am not surprised by the ideas people come up with for product research, but Izabella shared some ways that I had never heard of or thought about.

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Joel Bower from Owning the Edge comes on the podcast to discuss the mindset for scaling your business. 

In this video, Joel explains the importance of having the right mindset when scaling your business.

He shares some practical tips for building a team and keeping everyone on the same page toward success!

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When operating a business, it is important to set up your business the right way and depending on your circumstances, your needs could be a little different (sometimes in unexpected ways).

To clear up the world of corporate formation in the US (LLCs, corporations, etc.), I am excited to bring on Scott Letourneau from Nevada Corporate Planners.  (They don’t just do Nevada companies…)

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I find it fascinating to connect with others in space and talk about core competencies like PPC.  The better you are at paid advertising, the more successful you will be.

In this episode, I am excited to bring on Lucas Kwiatkowski to discuss what he is seeing works these days with paid advertising on Amazon.

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Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns.  On this episode of the podcast, he comes on to discuss what he has learned.

He shares his “PPC diet” which is basically when to either bulk up or start cutting down on your spending. 

From there, we discussed some of the metrics that he looks at when optimizing accounts.  It gets a bit technical, so grab a pen and paper…

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I had the opportunity to chat with today’s guest when he was spending half of his time underground as an officer in the US Air Force.  At the time, he had the ability to push a button that could start WWIII and was trying to get traction on his business.

He has developed quite the success story, and he now has had a big exit on what became a successful 7-figure business.  

In this episode, Reggie Young shares what he has learned along the way going from a low point (literally and metaphorically) to an enviable success story…

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Your funnel on Amazon breaks down into three basic variables: Impressions, Clicks, and Purchases.  Recently, Amazon has added Add To Cart as another variable to start keeping an eye on.

In this episode, Steven Pope comes on to share what he calls the ICAP funnel on Amazon, and he shares a case study using some fairly new reports.

This episode does get a bit technical, but you will learn some helpful insights into how increasing your results at each step of the funnel will lead to higher sales (and profits).

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Having spent several years in the insurance industry, I know that insurance is one of those subjects that no one likes to talk about (but they need to).

It is an uncomfortable topic because it is confusing and focuses on a bunch of what-ifs and potentially bad things that you hope never happen.

With that said, I have seen how people have been saved by their insurance policy when something goes wrong, and others who wish they had the right type of insurance and had to shell out enormous sums of money out of their own pocket.

In eCommerce, you can get a policy, and the insurance company will gladly take your money.  BUT if the policy isn’t structured correctly, you could be rejected if, God forbid, something bad happened that caused you to need to actually use your policy.

That is why I am excited to bring on Matt Lovell from Well Insurance, and Matt has been my agent for 5 years.

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It can be challenging to stay on top of your Amazon PPC campaigns.  There is so much to stay on top of, and information coming from several different reports.

Plus, there are so many screens to click through just to do simple tasks like adding a keyword or changing a bid.

At one point, I was about ready to give up on PPC until I discovered bulk files.  They have the information you need in one place, and once you get the hang of them, they can cut it down to just a fraction of the amount of time it takes for the campaign manager.  (And it is a completely free tool)

To help you get the hang of bulk files (or get tips on how to better manage your campaigns with them), I am excited to bring on Elizabeth Greene who is an absolute whiz at bulk files (or Bulk Operations Templates as they are more officially known).

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Earlier this year, I got the pleasure of sharing the stage at Prosper Show with my guest, Brandon Fuhrmann.  He has built quite the international empire for himself, and he is also the co-founder of an event for high level sellers called, AMZ Innovate.

We talked about what Brandon has learned on his journey, and it turns out that we worked at Walt Disney World at the same time (might have even bumped into each other).  “Small world” as they say…

Listen to this episode for actionable advice from a high-level seller with an amazing network of 7, 8, and 9 figure sellers.  You won’t want to miss this.

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Putting on a live, in-person event is a lot of work, and most people have no idea how much work goes into creating one.

In this episode, I bring on Joel Wohl, the co-founder of AMZ PowWow.  This coming PowWow in July in West Palm Beach will be my second opportunity to speak at a PowWow event, and I enjoy speaking with those putting on events.

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Business is not just about the flashy top-line numbers, it is ultimate about how much money you bring to the bottom line…. “Profits”.

In this episode, Tyler Jefcoat from Seller Accountant comes on to discuss how you can better manage your costs and cash flow to run a more profitable business.

He shared a way to gauge profitability that I had never heard before, and you will definitely want to listen for this statistic that you can quickly apply to your business….

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At Prosper Show, I got the opportunity to share the stage with Stan Friedlander, who is a former Amazon executive.  Stan held multiple high-level jobs at Amazon, including running the apparel division…

In this episode, Stan shares with us his behind-the-scenes understanding of what happens at Amazon as well as some insider tips on how to best navigate your relationship with Amazon (and what to do when things go sideways).

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Are you frustrated with Amazon Seller Support? Let’s face it… right now, support is one of the most common complaints amongst Amazon sellers.

If Amazon support is not living up to your expectations, then you need to listen to my conversation with John Cavendish, from Amazon seller support.  We talk about how to get the most out of Amazon seller support and finally get the help you need.

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Want to build your own international selling empire on Amazon?

Sign up for the Global Selling Class to learn how (and ways to avoid costly and time-consuming pitfalls) - http://GlobalProfitClass.com

Looking to expand your Amazon sales internationally? Wondering if Canada or the UK is the next step for you? This video compares the two markets, and provides tips on how to make the decision that's right for your business.

When it comes to where to sell online, Amazon sellers have a lot of choices. But which country should they focus on next? We compare the opportunities on amazon.ca and amazon.co.uk and outline the pros and cons of each market for Amazon FBA sellers.

So, which is right for your business? Watch the video to learn where to sell your products next...

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Want to build your own international selling empire on Amazon?

Sign up for the Global Selling Class to learn how (and ways to avoid costly and time-consuming pitfalls).

http://GlobalProfitClass.com

Ready to take your business international to exciting places like Europe with marketplaces in Germany, Italy, France, and more…

In this episode, I had the opportunity to chat with the founder of the Europe-based ecommerce agency, E-Comas.  We discussed how sellers can overcome some of the specific challenges with getting set up in Europe such as translations, VAT, and product compliance.

Once you are up and running, there is a huge opportunity for increased sales of the products you are already selling…

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In this episode, I got the opportunity to sit down with Dustin Kane and Kris Gramlich from the Two Amazon Sellers and a Microphone podcast to discuss their journeys both as sellers themselves and helping other sellers maximize their PPC results.

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Cash is king and is a critical part of growing your business.  We all run into a wall (or ceiling to better illustrate) that prevents us from investing in some of the opportunities in front of us.

On this episode, we welcome Don Henig from AccrueMe, a funding solution that focuses on profit sharing.  They definitely have a unique model…

Like all things financially related, make sure to do your own diligence to understand the product before signing on the dotted line.

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You can get money back but you can never get back time…. In fact, everyone has the same 168 hours a week.

As you grow, you get to a point where you don’t have more time to devote to business, and it becomes crucial to find others who can help you.

In this episode, I welcome Gilad Friemann from VAA Philippines comes on to discuss how to figure out what to outsource and tips for finding the best possible candidates for your virtual assistant.

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In this episode, Gary Huang from the 7-Figure Seller Summit comes on to share lessons he has learned along the way by interviewing 7 figure sellers for his summits.  

He shares some actionable ways that you apply these lessons to grow your business.

Get your free ticket to the 7-Figure Seller Summit.

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Competition for traffic on Amazon is getting more competitive with Amazon removing organic placements and PPC costs going up. 

In this episode, Sumner Hobart comes on to talk about ways to drive traffic off Amazon in ways you might not have thought of…

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By all accounts, 2021 was a pretty crazy year.  Although just because things are happening around doesn’t mean they have to control your destiny.

But you still need to understand what is happening in the world around you that could affect your business so that you can make smarter decisions.

In this episode, I welcomed Melissa Simonson to have an interesting discussion on what happened in 2021 for ecommerce/Amazon sellers.

And we pulled out our crystal ball to make our predictions on how things will go in 2022….

Resources Mentioned

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In this episode, we are going to go in a different direction.  It seems as people become bigger sellers or one day sell their businesses, they often look for other places to park their money.

Personally, I’ve always been curious about real estate investing, and so we can all learn together.  I brought on a good friend of mine from elementary school to talk about real estate investing.

He has developed quite the portfolio of properties with single family, multifamily apartments, and AirBNB.

If you’ve been curious about investing in real estate, you’ll definitely want to check out this episode.

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Cash is the lifeblood of a business, and I have found that you never truly understand all that goes into managing the cash of a business until you are in the thick of it.  Especially in the holiday season, cash can be a constraint with the need to buy holiday stock levels, supply chain issues, needing to reload before Chinese New Year, and then tax season…

There are lots of ways to fund growth and keeping the engine of your business humming along.  In this episode, I brought on Jacob Schwartz from Payability to discuss some options they offer.

Disclosure:  Payability has been a sponsor of events that I have hosted, and their products have helped a lot of sellers.  

With that said, I strongly recommend making sure that you fully understand the terms of any financial arrangement before signing on the dotted line and accepting any money.

As the business owner, always exercise good judgement, and I hope you find this episode helpful...

Resource Mentions

* In full disclosure, this is an affiliate link, and we could potentially receive a referral commission if you go through this link.  

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Overtime, many sellers find that catalog management on Amazon is one of the most underrated topics in this business.  What is in some of the fields (that you might not even know about) can have a huge effect on how the algorithm understands your listing.  This in turn can have a major effect on your ranking, and can make a difference if Amazon suspends a listing because the algorithm suddenly thinks the product is in a category with heightened compliance requirements.

And as you grow, it can become tedious making changes to listings in Manage Inventory when bulk sheets can make the process quicker (once you know how to use them).

That is why I am excited to bring on Vanessa Hung to talk about how you can keep a clean catalog and some tips for using bulk files.

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Amazon is a constantly changing platform, and it is important to understand how their changes affect you as a seller.  And when running PPC campaigns, it is critical to know how to balance fundamentals and understanding what is happening on the platform around you.

That is why I am excited to bring on Liran Hirschkorn from Incrementum Digital.  Whenever I speak with Liran, I always learn something new, and my hope is that you get a lot out of our conversation.

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When we think of sourcing products, China generally comes to mind or possibly made in the USA.  However, there is a whole world out there with many options for manufacturing your products.

India can be a potential option worth looking into, and I am excited to bring on Meghla Bhardwaj from India Sourcing Network to discuss options for sourcing from India.

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An admin on Amazon’s official forum on Seller Central recently released a post about rebates and other incentives off Amazon.

There has been a lot of talk in the seller community since…

Is this the end of the world?  (spoiler alert: NO)

In this episode, I share my thoughts on this change/clarification and what to think about this moving forward...

Links Mentioned

Connect with Kevin

We all talk about sales, but what is even more important is how much money you have leftover…. aka profit.

That is why I am excited to bring on Sam Hill who specializes in finances for ecommerce store owners.  Sam will walk through ways of better understanding finances and help you find ways to drive more profit to your bottom line.

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One day you will no longer be operating your business, and it is best to make sure you are set up to exit on your own terms.  Or at least get the best possible value.

Most of my understanding of the buy/sell process has come from speaking to people who have bought and sold individual businesses and from brokers.

In this episode, I speak with Jeremy Bell, the head of Mergers and Acquisition at Elevate Brands.  His company purchases Amazon businesses as part of the “aggregator” model, and it was interesting to get his perspective on the buy/sell process.

If you’d like to learn more about what potential buyers are looking for (especially those with deep pockets), you will definitely want to check out this episode.

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Great design can often be a way to get higher conversions, and as we get closer to the holiday season, it is important to maximize the increased traffic from holiday shoppers.

It is an honor to welcome back Miriska Harris from Outlinematic to discuss tips for conversion enhancing design that you can implement to increase your sales this holiday season (and beyond)....

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One of the biggest challenges most ecommerce sellers face is inventory and the cash flow constraints of purchasing large amounts of inventory.

For years, I have heard people talk about dropshipping as a way of purchasing products once you get the order, and I have wanted to bring someone on who understands the dropship business model.

That is why I am excited to bring on Lester Love to talk about dropshipping and whether or not this business model could be a strategy to add revenue for your business.

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For most ecommerce sellers, the 4th quarter is the busiest time of the year, especially the critical holiday shopping season between Thanksgiving and Christmas.

In this episode, I walk through some strategies to help you maximize your results this holiday season.  Whether you are new to Q4 selling on Amazon or a seasoned veteran, we will cover ways to make this the best holiday season.

Resources Mentioned

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Selling on Amazon is, in my opinion, an overall positive experience.  Yes, there are some frustrations that come up from time to time….

But what happens when things go from frustrating to just downright bad (and you might need to get a lawyer involved).

In this episode I am happy to bring on attorney CJ Rosenbaum who focuses on helping Amazon sellers.  He shares what to do if you are faced with really serious situations (and even gives examples of how to avoid those situations, so you don’t need a lawyer).

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I’m excited to bring on Sharon Even for an interesting discussion on what to do when things are changing in the world (which it seems to be a lot of that lately).  Sharon brings a unique entrepreneurial background, dating back to negotiating with suppliers at 10.

Where there is change, there is opportunity...

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YouTube

Seller Sessions

Amazon FBA Alphas Facebook Group

Facebook

An often overlooked marketplace is Australia.  It is relatively new and is rapidly growing.  I am excited to bring on Jon Tilley from ZonGuru.  He presented an interesting perspective on going after larger markets in Australia than I had heard before.  

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ZonGuru

Instagram

Blog

Ready to level up your ecommerce business?

Check out the upcoming Ecommerce Business Builders Summit, July 27-30, 2021.  Learn actionable strategies to build a brand and profitably grow your business.  You will be able to check out over 25 expert speakers - http://EcomBuilderSummit.com 

One of the most important and foundational strategies you can do to grow your sales on Amazon is by running paid ads.  If done well, PPC can be the best way to profitably drive sales and growth.  However PPC can also be a drain on your budget if not done well.

To talk about profitable strategies for PPC, I am excited to welcome Ritu Java from PPC Ninja.  Ritu has extensive experience with Amazon PPC, including starting off by doing the ads for an 8-figure selling in the competitive electronics space.

Side note… Ritu was one of the first people I met when I went to an in-person conference for the first time.

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PPC Ninja Mastermind 

Ritu on LinkedIn

PPC Ninja

Ready to level up your ecommerce business?

Check out the upcoming Ecommerce Business Builders Summit, July 27-30, 2021.  Learn actionable strategies to build a brand and profitably grow your business.  You will be able to check out over 25 expert speakers (including Ritu).

One of the best (and most underrated) ways to grow is by masterminding with others.  I am excited because I have gotten the chance to see first-hand the power of connecting with others in masterminds from my two guests John Spellman and Brian Reintgen.

They have taken part in a couple of masterminds I have been involved with or hosted, and I have seen them do great things as a result… including paying off their debt, launching new products, running a more profitable business, and just overall being more happy with the direction they are going in business.

Kudos to them for being open to feedback from other like-minded sellers and for having the willingness to implement tips.  They are a perfect example of implementing a tip from someone that can have life-changing effects...

Join the conversion over at the Maximizing Ecommerce Facebook Group

One question I get frequently is about bookkeeping. Starting out you can pull a couple of reports and throw them on a spreadsheet and be ok (probably).

As you get bigger and add more channels, your business becomes more complex, and so does the amount of time you have to spend on bookkeeping (especially if you have multiple currencies).

I have found that unless you have a passion for accounting and have an intimate knowledge of bookkeeping software, bookkeeping is one of those things you should outsource to someone who know what to do.

Oftentimes sellers will work with someone who maybe understands bookkeeping but they don’t really understand ecommerce, and then they end up asking me for recommendations.

I’ve used the same bookkeeper for over three years, and my CPA has been happy with their work (and he would definitely tell me if he wasn’t).

Good bookkeepers can be hard to find (especially that understand this business).  That is why I am excited to bring on Siddhartha Havelia and Manvi Aurora who do the bookkeeping for my business. 

Their company, Mercurius Advisory Services, is one of the top ranked bookkeeping services on both the Amazon Service Provider Network and Upwork.

Plus I find that they are good at explaining things so I brought them on for a discussion about bookkeeping and to share ways you can better manage “the books” to keep an eye on your profitability.

Connect with Siddhartha and Manvi

Book a free consultation (affiliate link)

In today's episode, we are having a repeat guest to talk about having a profitable exit. He is also the author of the recently released book, "The Exitpreneurs Playbook." So, if you are interested in selling your business, now or in the near future, this one is for you.

You can easily get the book by going to this link The EXITpreneur's Playbook

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EXITpreneur Quiet Light

Join the conversion over at the Maximizing Ecommerce Facebook Group

As I write this, last month I hosted the PPC Mastery Summit for the second time.  It was an incredible event, and in this episode I share with you some actionable takeaways I picked up from our incredible speaker lineup.

Then I also peel back the curtain and share with you some behind the scenes lessons that I learned from running the event.  And even if you have no desire to host a virtual event, these lessons could equal more revenue for you...

Resources Mentioned

How to Determine if You Have a “Good” ACoS

Want to learn actionable strategies to profitably grow your sales?

For about the price of a fancy coffee drink, you can get a 3-day pass to access all of the amazing speakers of the PPC Mastery Summit. 

Simply click this link to get instant access to actionable strategies and tactics you can implement right away - PPCMasterySummit.com

Just as Amazon acts like a search engine, Google is definitely a search engine, and it is the largest search engine there is.  To talk about ways to profitably reach people on Google who are searching for products just like yours, I am excited to welcome Ilana Wechsler from Teach Traffic.

Originally I met Ilana at a conference, and she was a speaker at my PPC Mastery Summit in 2020.

Follow Ilana

Join the conversion over at the Maximizing Ecommerce Facebook Group

In this episode, I brought on Troy Johnston from Seller.Tools.  Troy and I were co-contributors to a blog put on by the folks at Payoneer.

Troy and I discussed his story of getting into ecommerce and eventually founding Seller.Tools.

One of the features they are known for is their ManyChat automation for Amazon sellers.  This is a subject I have tended to stay away from because ManyChat (although a perfectably reputable company) is often known for being a tool used in some gray and black hat tactics

I think Troy did a good job differentiating what is good practice vs the things that could get someone’s account on Amazon (and Facebook) shut down.

Resources Mentioned

Join the conversion over at the Maximizing Ecommerce Facebook Group

I am excited to bring on a 7-figure seller who recently left a safe, well-paying government job to go full-time on his Amazon business.  In this episode, we dive into his mindset and find the things he has focused on to become successful.

Join the conversion over at the Maximizing Ecommerce Facebook Group

Being in the internet world for five years can seem like an eternity to some people.  Recently I shared the “virtual stage” with Steve Simonson, who has been in the internet arena since the mid-90’s.  Steve is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past three decades.

In this episode, we talk about what he has learned and where he sees things going.  Steve is a fascinating story teller, and I am sure you will enjoy this episode!

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Steve’s Website

Empowery Ecommerce Cooperative

Ready to take your PPC campaigns to the next level?

Last year over 500 people attended the PPC Mastery Summit, and we are doing it again with over 20 industry leading experts sharing actionable strategies to grow your sales (and lower your ad costs).  The summit is right around the corner, May 18-20, 2021.  For less than a fancy coffee, you can learn from the best, simply head to http://ppcmasterysummit.com to grab your ticket.

It is always funny hearing the success stories of others and diving deep into what has made them successful.  I am excited to bring on long-time listener, Shannon Schewe, who is crushing it on Amazon, and she discusses a big milestone she recently hit.

Ready to take your PPC campaigns to the next level?

Last year over 500 people attended the PPC Mastery Summit, and we are doing it again with over 20 industry leading experts sharing actionable strategies to grow your sales (and lower your ad costs).  The summit is right around the corner, May 18-20, 2021.  For less than a fancy coffee, you can learn from the best, simply head to http://ppcmasterysummit.com to grab your ticket.

Matt Uhrich was looking to make a change in his life and ended up selling on Amazon.  He didn’t just sell… he crushed it.  We met at Sellers Summit in 2019, and he shared the CRAZIEST story of a lightning deal (during the peak of Cyber Monday) that I have ever heard.

Even outside of that crazy day, Matthew is both successful and humble, and he has a passion for sharing the wisdom he has learned that has blessed him along the way. In this episode, he shares tips that helped him become a multiple 7-figure seller.

Resources Mentioned

Jungle Scout Million Dollar Case Study 

Maximizing Ecommerce Facebook Group

Would you like to go international?

Learn how to build your own international selling empire on Amazon

In this episode, we got the chance to chat with Amy Wees about how she invented (and patented) a product to solve her own problem.  She has built quite the empire both on Amazon and in retail.

Connect with Amy

How can I help you on your journey?

For more information, please visit http://globalprofitclass.com

In this episode, I got the opportunity to sit down with one of my clients, Ryan Fritz to learn more about his story of building a multiple 7-figure ecommerce business.  His business model is unique (by the standards of Amazon-focused sellers) in that he is almost completely off-Amazon (he enlisted my help to grow there), and he manufactures his own products in his office in North Dakota.

Like many entrepreneurs, he basically decided he had enough of working for someone else and decided to carve out his own path.  You’ll definitely want to learn from his story...

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How can I help you on your journey?

Almost two years ago I decided to hit record and launch a podcast.  Wasn’t sure how long it would last, and here we are… the 100th episode.  It has been a great ride, and I am honored that you have been part of it!

In this episode, I am going to take you behind the scenes and share a sampling of the people who have helped me along the way.  Although I couldn’t possibly bring on everyone who has impacted either the show or me, I thought it would be fun to bring on some special guests with some interesting behind the scenes stories.

Thanks for being here, and now it’s time to shoot for episode 200!

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How can I help you on your journey?

I am excited to welcome a client of mine to the podcast, In this episode, 7-figure seller David Kopacz comes on to discuss his journey in ecommerce, and he shares how expanding internationally was the best investment he made in his business last year. He is an all-around good guy, and he shares some seriously good wisdom...

Would you like to go international?

Almost 20 years ago, I remember watching the finale announcing the winner of the first American Idol, and you may recall this is the moment that Kelly Clarkson got her start.  At the time, I remember being impressed with the poise and confidence of the runner up, Justin Guarini.

Justin was able to command the stage with his presence and confidence each week while being under the pressure and glaring lights of 30-50 million viewers watching him perform live. 

It is my pleasure to bring Justin on the podcast to share his lessons on being confident to help you in your business and life.

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Super excited to have two individuals who are both entrepreneurs in the truest sense, Melanie Shabangu and Dr. Angelos Katsaris.  They are the co-founders of Avask Accounting, one of the most respected accounting firms that serves Amazon sellers who are selling in Europe.

We spent little time talking about taxes and focused more on their entrepreneurial journey and mindset that led them to build a massive business with over 10,000 clients and over 600 employees.  

I was excited to dive into their journey because I have found them both to be incredible at what they do.

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Last year, I hosted 4 virtual summits on a variety of topics to help ecommerce store owners.  I found it to be one of the best ways to grow an email list and your brand authority while truly serving others.

It occurred to me that this model could also be great for ecommerce sellers as well.  So in this episode, I brought on the host of the Virtual Summit Podcast, Dr. Mark T. Wade to discuss the virtual summit model and how you could apply it to your business.

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Sometimes we hear some big numbers on Amazon, and it can be inspiring about what is possible.  What is more impactful than just hearing the numbers is knowing the story behind the numbers, and what you can apply to your business.

In the latest episode of the podcast, I am excited to bring on Mike Begg.  We had shared the “stage” together at a virtual event, and he has an impressive story.  He has a ton of experience not just with his own business but also has an agency that oversees Amazon sales.

Over the years, he has overseen $500 million in sales on Amazon…. Yes, you read that right, about a half of a billion dollars.

We had a discussion about what works on Amazon.  You’ll definitely want to listen.

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On this show, we talk a lot about Amazon and how to grow your sales on Amazon.  In this episode, I bring someone on whose sales are not just off Amazon, but off of all marketplaces.  And she is crushing it!

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When selling on Amazon’s international marketplaces there are some hidden costs with managing foreign currencies.  With the right strategy, you can keep more profits in your business, but with the wrong strategy you could be losing out on money (and no one even tells you).

To walk through strategies on international currencies for ecommerce sellers, in this episode we welcome Ryan Cramer from PingPong Payments.

We also discussed some of Amazon’s recent important changes with their policies on Payment Service Providers...

Resources Mentioned

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Expanding to Amazon Canada is one of the best (and often overlooked) ways for Amazon sellers to grow the sales of the products they are already selling.

In this episode, I share how you can build your own sales channel on Amazon.ca.

This episode is an excerpt of a presentation I gave on June 1, 2019 in Miami, Florida USA to the Wizards of Amazon Group, hosted by Carlos Alvarez.  For access to the full presentation and actionable insight from over 200 other presentations, visit https://www.wizardsofecom.com/a/27566/x6Kwkz6p 

Ready to take your business international?

Want to work with my time and me to expand your business internationally into places like Canada and the UK?  We don’t work with everyone, but if you want to find out if working with me is a win-win for your business - https://MaximizingEcommerce.com/Apply

The great thing about the internet (and especially Amazon) is that you have the ability to get your product in front of a lot of potential customers.

Unfortunately, you don’t get to speak with them.  Your listing has to do the talking for you.

That is why it is critical that your listings sell the product.  Otherwise, potential buyers could continue looking for another product instead of adding yours to their cart.

In this episode, Lauren Gonzalez comes on to share tips on how visual design elements can influence higher conversion rates (and more sales) for your products.

Connect with Lauren Gonzalez

Principium Studio

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Learn how to build your own international selling empire on Amazon

In this episode, I bring on multiple 7-figure seller, Jonathan Ross, who is absolutely killing it on Amazon, and is on an impressive growth trajectory.  

I got to know Jonathan because he was a client for my expand internationally service.  What he has built with his business is impressive, and we can all learn from his success.

Connect with Jonathan Ross

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The world has been moving more and more to buying things online.  Ecommerce is taking a larger portion of overall retail sales each year.

Does that mean that brick and mortar retail is dead?  Absolutely not.  To talk about potential opportunities to take your products to in-store retailers, I brought on Talor Ofer from Retail Empire.

Connect with Talor Ofer

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Each year it can be fun having a discussion about what works and what are the strategies and tactics going into the new year.

I am excited to welcome serial entrepreneur Kevin King to talk about what he see for 2021 and beyond on Amazon.

Connect with Kevin King

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Amazon continues to be the major player in ecommerce, but Walmart is certainly giving them a run for their money as Walmart.com starts taking an increasing share of the growing ecommerce industry.

Selling on Walmart.com can be a great way to grow your sales, but it is not as simple (or as widely known) how to get started on Walmart.  To create clarity on how to get started and grow your Walmart account, I am excited to bring on Corey Hammond from DotCom Partners.  Corey is a former Category Specialist at Walmart, and has a unique first hand insight into what works at Walmart.com.

Connect with Corey

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Fresh off the airing of her episode of Shark Tank (Friday, December 11), Click & Carry founder Kim Meckwood comes on to discuss what it was like being on show, the process for getting chosen, and what it is like to swim with the sharks...

Connect with Kim

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Running a business can be full of ups and downs, and as they say, it is not the cards you dealt but how you play them.  In this episode, one of my clients from done-for-you service comes on to discuss how she has adapted to the changes to her business in 2020, and how selling internationally in places like Canada have helped her keep the business moving…

Want to grow your own Amazon sales into Canada?

Download a Step-by-Step Checklist that walks you through the steps to sell in Canada.

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Selling on Amazon’s international marketplaces like Germany, France, and Italy can be a great way to increase the sales of the products you already sell.

The challenging part is that you must communicate with the customers by translating your listings in a different language that you might not be familiar with.

To better understand how to get a good translation, I am happy to bring on Jana Krekic from YLT Translations, who specializes in helping Amazon sellers reliably translate listings specifically for Amazon customers in Europe.

From my experience, a good translation can mean the difference between miniscule sales and a thriving, profitable listing.

Quick Shoutout

Thank you to Revenue Geeks for including the Maximizing Ecommerce podcast in their list of Best Amazon Seller Podcasts to Help Your Business in 2021.

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In this episode, veteran digital business owner, Corbett Barr, comes on to discuss his long and winding career in the online world from working for the corporate world to being in a startup to going more towards the solopreneur route.

Corbett has a wealth of knowledge and wisdom, and his group, Fizzle, is what helped me find my way from breaking free of the mindset of a corporate employee with no entrepreneurial direction to become a driven, focused entrepreneur.

I enjoyed my conversation with Corbett, and I hope you will get a lot out of it too...

Connect with Corbett

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Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation.

 Due to the success of Eye Love (over $4 million per year as of 2020), others have asked if Dr. Travis would help them grow their business online, and more specifically with Amazon, which is one of his superpowers.   Specializing in Amazon PPC, Dr. Travis blogs about Amazon PPC and selling on Amazon and also has a free Amazon PPC Masterclass.

Connect with Travis

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What you do now can have a profound impact on how things go in the future.

Even though we haven’t gotten through this year, now is a great time to start thinking about how to approach next year and set up your goals and plans for growth.

Resources Mentioned

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In this episode, I got the opportunity to chat with serial entrepreneurs, David and Ken, who own and operate multiple 6 and 7 figure ecommerce businesses.

Listen in as we talk about the journey to creating your own financial independence and designing a career in ecommerce that is meaningful to you.

Connect With David & Ken

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Physical products are a great way to build a business, and in the online world, it almost seems like people are either physical products (ecommerce) or digital products people.

But the reality is that you don’t have to be one or the other… You can be both.

It can be easy to think that digital products only work to make money online or weight loss niches.  That isn’t the case, and your niche could have the opportunity to offer a digital product (like a guide or course) that complements your current catalog of products.

My guest in this episode has a successful business selling digital products about a certain type of plants… succulents.

If you would like to learn if this could be a potential opportunity for your brand, be sure to listen to this episode…

Connect With Cassidy Tuttle

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Would you like to hear from your potential customers who can give you feedback into what they like (or would change) about your product titles, images, and other important aspects?

In the old days to get market research you would have to hire those people who would walk around your local mall and ask you to take a survey…

Now we have options to get real-world feedback from real people in almost real time.

I am excited to welcome John Li, the co-founder of PickFu, to talk about how you can do market research (almost instantly) from real people, all from the comfort of your computer.

PickFu matches you with U.S.-based audiences who share feedback on your business ideas, product photos, marketing copy and more…

John was generous enough to offer our audience 50% off your first poll.  Simply use promo code MAXECOM at checkout.

Visit https://www.pickfu.com to learn more.

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Expanding on Amazon’s international marketplaces is one of the best ways to grow your sales using the products you already have and your existing Amazon marketing skills.  Most people tend to look in North America and Europe for their growth (which makes sense because the language and culture is similar, if not the same).

However, some markets may find success in Japan because it is one of Amazon’s most established and largest markets.

What is scary about Amazon FBA Japan is that the culture is different, the language is not at all similar to English, and many software tools don’t work there.

With that said, there are often opportunities where there is confusion (or people think it is hard).  That is why I am excited to have John Cant from Rising Sun Commerce on to talk about whether or not Amazon.co.jp is right for your business and how you can get started….

Connect With John Cant

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Many ecommerce sellers have aspirations of one day selling in big box retail stores, and most of these brands tend to start on Amazon and then eventually branch out to some brick and mortar stores once they have some experience selling on Amazon.

My guest, Nanette Hunter, actually went about it the other way around… she started selling her products in brick and mortar stores (including some big name, big box retailers).  Then she eventually made her way to Amazon.

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My guest Mina Elias has built his own supplements empire on Amazon around a passion of his.  He comes on to share how he came up with the formula for his first supplements (by solving his own problems), and he also shares some unique strategies for how he runs his Amazon Sponsored Product Ads.

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In the eCommerce space, we talk a lot about top-line sales, which is an important topic.  No sales = no business.  What is even more important is what is left over after your costs… your profits.

To discuss ways of finding profit opportunities in your business, I am excited to welcome Yoni Mazor from GETIDA.

Connect With Yoni Mazor

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Check Out This Exclusive Training

You can also learn from experts to help you maximize your holiday sales at the upcoming Q4 Domination Summit, October 6-8, 2020.  Sign up for your free ticket for the dates of the event:

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Selling physical products is a great way to grow a business and a brand.  Sometimes in the online world, there can be a feeling that there are two types of businesses - ones that sell physical products and ones that sell digital products.

The truth is you can do both, and adding physical products can be a great way to support (and fund) the growth of your eCommerce business.

That is why I am excited to welcome my good buddy Scott Voelker to talk about adding physical products.

Connect With Scott Voelker

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Check Out This Exclusive Training

You can also learn from experts to help you maximize your holiday sales at the upcoming Q4 Domination Summit, October 6-8, 2020.  Sign up for your free ticket for the dates of the event:

Subscribe to Maximizing Ecommerce on

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The holiday season is generally the busiest time of the year.  Even during a “normal” year, there is a lot of prep that goes into making the most of the holiday shopping season.

To help you maximize your results, I am excited to chat through some tips to make this the best holiday season and avoid some of the potential pitfalls that we could be facing this year…

Connect With Kevin Sanderson

Check Out This Exclusive Training

You can also learn from experts to help you maximize your holiday sales at the upcoming Q4 Domination Summit, October 6-8.  Sign up for your free ticket:

Subscribe to Maximizing Ecommerce on

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So much focus is put on Sponsored Products that it can be easy to forget about Sponsored Brands.  

There are actually a lot of opportunities with Sponsored Brands that you might just be leaving on the table, and Amazon keeps adding new ways to advertise with your customers.

To talk about some of the newer features of Sponsored Brands, I am excited to bring on Destaney Wishon from Better AMS.

Destaney is very knowledgeable on all things Amazon PPC, and she is especially a pro with Sponsored Brands.

Connect With Destaney Wishon

Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at:

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Many people do not realize that YouTube is actually the second largest search engine after Google.

And if you understand platforms like Amazon, YouTube is not as much of a learning curve as one might think.

Users enter keywords to find information just like customers on Amazon enter keywords to find products.

YouTube might just be one of the best ways for you to grow an audience of potential customers, and to talk about how to make that work, I am excited to bring on YouTube expert, Jason Whaling.

I’m excited to bring on Steven Pope from My Amazon Guy to share insight into some of the newer (and often unknown) features on Amazon to optimize the results of your catalog on Amazon from search.

About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. 

About My Amazon Guy: An 80 client full service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in house.

Connect With Steven Pope

Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at:

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Oftentimes people will ask me about selling in Mexico or in other Latin American countries on marketplaces like Mercado Libre.

This can be a great way to add to your international expansion for your ecommerce brand.

To help sort this all out, I am excited to bring on Aleksejs Leal who has extensive experience selling on Amazon Mexico and Mercado Libre.

He shares tips for getting started in Latin America and what to avoid...

Join me for the latest summit on building an international empire on Amazon’s international marketplaces.  Grab your free ticket to see the speakers over the dates of the summit by visiting http://GlobalEmpireSummit.com

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When we think about brands that do great things, likely Disney is towards the top of the list. 

The "mouse" (as we affectionately referred to the company when I worked there "once upon a time") is great at a lot of things. 

Connecting with an emotional bond with their customers... check

World-class operations... check

Creating a raving fan set of customers who purchase whatever they come up... check

Profitable innovation... check

Creating a great culture for employees and customers... check

Would you like to learn how you can add a little Disney "magic" to your business?

I am excited to welcome Dan Cockerell, the former head of the Magic Kingdom and Epcot at Walt Disney World, to this episode to talk about how you can create a culture of excellence in your business and create a little “magic” along the way...

Join me for the latest summit on building an international empire on Amazon’s international marketplaces.  Grab your free ticket to see the speakers over the dates of the summit by visiting http://GlobalEmpireSummit.com

Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at:

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What is this TikTok thing all the kids are raving about?

For the longest time I thought that this whole “TikTok fad” as not something that businesses could monetize.

However, anytime you can get the attention of your potential customers, that is a good thing.  My latest guess has me thinking about the untapped potential of TikTok...

Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at:

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Generally we think of creating a brand on Amazon as starting with data.

We often look at BSRs, keywords, reviews, listing quality of the competition and a variety of other factors to decide if a product is a good opportunity.

My guest in this episode, Travis Marziani, started off with more of a passion project before deciding what to pursue.  Then he figured out all of the Amazon stuff later.

He has a unique story of how his ecommerce career led him this direction….

Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at:

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Ever tried a tool and thought.. Oh wow… that’s unique.

That was my case with Bonjoro.  Ever heard of it?

Basically it is like Loom meets instant messenger.  It allows you to send personalized videos to customers and does it in a very methodical process.

When I signed up for a trial of their software, I actually got a message from one of their reps who said my name at least four times.  It was unique, and it wasn’t spliced together by an AI.

This was an actual person that recorded it.

Truly, how often do we get personalized messages in video from another human?  It is pretty rare.

Ready to grow your business with video?

Bonjoro gives you all the tools you need to master personal video, and build powerful, lasting connections with your customers.

In this episode, I am proud to bring on Oli Bridge from Bonjoro to talk about building customer relationships with Bonjoro.  Since recording this episode, Bonjoro has become a sponsor of the Ecommerce Brand Mastery Summit.

Grab your FREE ticket to the Ecommerce Brand Mastery Summit. Learn how to build your brand on and off Amazon and protect it.  The summit is from July 28-30, 2020.  Make sure to secure your spot with your free ticket before this deal runs out...

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We now have a recording studio in our pocket that allows to broadcast our message (and attract potential buyers for our products).  With the touch of button, you can be broadcasting your message out to your potential buyers.

Instead of needing a broadcasting license to have a television station or pay for an expensive infomercial, you can now go live to your potential audience whenever you want with Facebook Live.

In this episode, Stephen Russ from Focus Network Media Studios came on to discuss tips for getting started with Facebook lives and for growing your following.

Grab your FREE ticket to the Ecommerce Brand Mastery Summit. Learn how to build your brand on and off Amazon and protect it.  The summit is from July 28-30, 2020.  Make sure to secure your spot with your free ticket before this deal runs out...

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When selling online, we do not get the benefit of being able to speak to our prospective customers.  That means that the words that we use can either kill our conversions or act as an army of high performing salespeople that turn casual browsers into raving fan customers.

What is crazy is that sometimes staring at a flashing cursor can be one of the most stressful things we can do, especially when we have ideas in our heads and just need to get them out onto the keyboard.

To help you best use your words to generate sales of your listings, I am excited to welcome Emma Schermer Tamir of Marketing By Emma to give you some actionable tactics that you can apply to your campaigns to write compelling copy that gets results.

Grab your FREE ticket to the Ecommerce Brand Mastery Summit. Learn how to build your brand on and off Amazon and protect it.  The summit is from July 28-30, 2020.  Make sure to secure your spot with your free ticket before this deal runs out...

Augustas Kligys knows a lot about virtual summits and connecting with other like-minded folks in the Amazon selling world.  Even though he is not an Amazon seller himself, he has organized several virtual and in-person events for Amazon sellers.

He even keeps a listing of Amazon related summits and conferences.

Get on the priority list for exclusive training on how you can build your own international selling empire on Amazon.  Simply sign up at:

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