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- 35 - Navigating Virtual Hiring & Remote Culture Building with Nicole Fallon-Peek
Nicole Fallon-Peek joins the Navigating Business Podcast to discuss how she has built a fully remote team and a strong culture with her agency, Lightning Media Partners. She also discuss if a fully remote agency is sustainable, why it's beneficial for their team, and how hiring virtually can actually be a benefit to the team & company. Learn more about Nicole at: https://www.linkedin.com/in/nicolemariefallon/ & https://lightningmediapartners.com/
Wed, 22 Jun 2022 - 34 - Navigating Agency Growth & Company Culture with Tellef Lundevall
Tellef Lundevall, CEO of Accelerated Digital Media joins the podcast for the second time to talk all things growth, culture, and retention. Tellef talks about the explosive growth his agency has experienced and how he's created a culture of growth and retention amidst the roster increases. We also touch on internal marketing for agencies, the "flywheel of business" and much more. You can learn more about Tellef at https://www.linkedin.com/in/tellef-lundevall-ceo-of-adm/ and more about Accelerated Digital Media at https://accelerateddigitalmedia.com/
Thu, 19 May 2022 - 33 - Navigating LinkedIn for Marketing Agencies with Mindi Rosser
Navigating Business, a podcast specifically for marketing agency owners returns, with our first guest, Mindi Rosser joining us to talk everything LinkedIn and what agency owners need to know to succeed. Don't miss the "Mango Effect", her proven way to cultivate non-spammy, meaningful relationships on LinkedIn, her what-to do's (and not do!) and her current LinkedIn Soapbox. Follow Mindi (and see her LinkedIn ninja skills) at: https://www.linkedin.com/in/mindirosser/ Make sure to check out her Mango Effect Podcast coming out April 4! Watch this full episode on YouTube here: https://youtu.be/QlpW9TbSpKg Music from Uppbeat: https://uppbeat.io/t/prigida/play-the-beat License code: XGJNTVD9IX3RYCBV
Fri, 01 Apr 2022 - 32 - Navigating Brand Messaging, Sales Funnels, & Powerful Websites With the Owner of Brand Your Practice Brent Stutzman
Brent joins us to illustrate the importance of simplicity, clarity, and social proof when branding and marketing your business while educating listeners on how to avoid cluttered and confusing website designs that result in lower conversion, diminished brand reputation, and loss of sales. Brent is an expert in helping counseling & mental health practices grow. If you're looking to build out a sales funnel or increase leads as a counseling practice owner, reach out to Brent at https://brandyourpractice.com/
Thu, 16 Dec 2021 - 31 - Navigating Online Marketing, SEO vs PPC and the Journey of Entrepreneurship With the Founder & CEO of Zen Anchor Gary Spagnoli
Gary Spagnoli joins us to act as an enlightened guide through the worlds of online marketing, lead generation, and SEO vs PPC all while explaining which marketing approaches may be best for your small or growing business. Learn more about Gary at https://zenanchor.com/ or https://www.linkedin.com/company/zen-anchor
Thu, 26 Aug 2021 - 30 - Navigating The World Of Writing, Publishing, and Online Marketing With The Founder of Black Chateau Enterprises Desiree Duffy
Desiree joins us to spell out how authorship and creative writing can boost your business's presence in the online marketing space through the use of tools like demographically targeted listicles and unique native advertising campaigns. Learn more about Desiree at https://www.blackchateauenterprises.com/ or https://www.linkedin.com/in/desireeduffy/
Tue, 20 Jul 2021 - 29 - Navigating Transmedia, Advertising, and Creative Marketing Content With The CEO of Clovispoint Frank Konrath
Frank joins us to illustrate how unique, transmedia content and creative, worldbuilding-based marketing helps to capture key demographics while creating a brand identity that encourages long term customer engagement alongside word of mouth virality. Learn more about Frank at https://clovispointcm.com/ or https://www.linkedin.com/in/franklkonrath/ and his "In Conversation" podcast at https://inconversation.buzzsprout.com/
Thu, 15 Jul 2021 - 28 - Navigating Authentic Social Media Strategies, Small Business, and Entrepreneurship With the Founder of Marathon Marketing & Branding Sydney Chakalos
Sydney joins us to discuss how business owners embraced the power of social media and authentic video content during a challenging 2020 and how growing up in a family of entrepreneurs gave her a passion for partnering with small businesses. Learn more about Sydney & Marathon Marketing & Branding at: https://marathonmarketingbranding.com/ or https://www.facebook.com/MarathonMarketingBranding/
Thu, 08 Jul 2021 - 27 - Navigating SEO, Digital Marketing, and Meeting Clients Unique Needs With The President Of Rocket Pilots Digital Marketing Brian Hanson
Brian Hansen joins us to demystify the art of high quality SEO and smart PPC by prioritizing both your clients long term and short term needs while engaging in transparency and best practices that reflect both your core values and the values of your business. Learn more about Brian at https://rocketpilots.com/ or https://www.linkedin.com/in/brianghansen/
Wed, 23 Jun 2021 - 26 - Navigating Editorial Content Creation, Digital Publishing, and Entrepreneurship With The CEO and Co-Founder Of Lighting Media Partners Nicole Fallon-Peek
Nicole joins us to discuss how developing an integrated, core content strategy for your business is a vital step towards leveraging your brand’s voice in the vast world of digital marketing and social media, and how starting a business with her husband laid the groundwork for clear communication, delegation, and teamwork at Lighting Media Partners. Learn more about Nicole at https://www.facebook.com/lightningmediapartners/ or https://lightningmediapartners.com/
Wed, 16 Jun 2021 - 25 - Navigating Video Production, Visual Marketing, and Flexible Leadership with The CEO Of OpenBox Creative Nik Nelson
Nik joins us to illustrate how the art of video production and visual marketing is most impactful when you truly understand your clients needs and how working with creative talent demands a flexible leadership style that’s always evolving. Learn more about Nik at https://www.linkedin.com/in/niknelson/ or https://openboxcreative.com/
Tue, 25 May 2021 - 24 - Navigating Purpose Driven Brand Identity, Powerful Messaging, and Strategy With the Founder & CEO of Made Manifest Brands Emily Positano
Emily joins us to share how the use of an authentic, purpose-driven brand identity can effectively grow your business while serving as a north star for small business owners looking to define everything from their core values to their ideal demographics, reminding listeners that up to 80% of customers are looking for brands that not only solve their problems but contribute to solving global problems. Learn more about Emily at: https://fox-krill-63h3.squarespace.com/ or https://www.linkedin.com/in/emilyfagerholm/
Wed, 12 May 2021 - 23 - Navigating Authentic and Effective Storytelling Based Marketing With The CEO of Story On Media Seth Silvers
Seth joins us to share how an epiphany during a Super Bowl commercial inspired him to explore then execute authentic, story-focused marketing strategies and how the use of sincere, strategic, and simplified stories can create a greater and more lasting brand impact than even the biggest budget advertising campaigns. Learn more about Seth at: https://www.linkedin.com/in/seth-silvers-912a7989/ or https://www.successwithstories.com/
Thu, 06 May 2021 - 22 - Navigating Business Structure, Tax Liabilities and Business Entities with Business Attorney Dan Granquist
If you're curious about your business structure or entity type, this is the episode for you and you should be curious. Your business structure can save or cost you thousands in tax costs. Dan is the owner of Granquist Law Firm and joins us to share his wealth of legal knowledge for entrepreneurs and small business owners. Dan helps to walk us through some of the key mistakes that small business owners make when setting up their new ventures while unpacking some fundamental differences in how businesses are structured. Learn more about Dan at https://www.linkedin.com/in/danielgranquist/
Tue, 27 Apr 2021 - 21 - Navigating Digital Marketing, Web Design, and Entrepreneurship with Jeremy Greenberg
Jeremy joins us to discuss his background in the hospitality industry, growing up in an entrepreneurial family, the importance of first impressions, co-hosting the Restarting America podcast, digital marketing, building websites, and putting his team members in position to thrive by utilizing their superpowers! You can learn more about Jeremy at https://www.linkedin.com/in/jeremy-greenberg-5939752b/ or https://97switch.com/
Wed, 21 Apr 2021 - 20 - Navigating Profitable Marketing Strategies, Coaching Tips, & Improved Messaging with Gary Johnson
Gary Johnson, CEO of J2 Marketing Consultants, puts his 20 year of Sales & Marketing experience into action, helping attorneys get more clients, even if they dislike marketing and selling. Gary shares how to find the right coach for you, tips for pulling out effective messaging, and strategies to start implementing to increase the profitability of your marketing strategies. You can learn more about Gary at https://www.linkedin.com/in/j2marketingconsultants/ or https://j2marketingconsultants.com/
Thu, 15 Apr 2021 - 19 - Navigating Leadership, Processes, & Delegation with Megan Robinson
Leadership is essential, that's not breaking news, but what is leadership and how can entrepreneurs become effective leaders? Megan Robinson joins the podcast and shares on leadership vs. management as well as defining what leadership actually is and how entrepreneurs can grow their leadership abilities. She also talks the importance of processes, delegation and more. You can learn more about Megan and her leadership insights at eleaderexperience.com or https://www.linkedin.com/in/tritcak/
Wed, 31 Mar 2021 - 18 - Navigating STRATEGY (marketing, hiring, & niche) with Brendan Flanigan
Brendan Flanigan talks strategy. Do you have a process and a plan for each part of your business? Brendan talks specifically about marketing strategy, hiring and HR strategy (hiring, retention, employee motivation) , as well as thinking through niches, both to attract and repel prospective clients. This is one valuable episode for entrepreneurs. Brendan is the owner of SmarkLabs, an agency specializing in marketing strategy and all things digital marketing. You can learn more about him at https://www.linkedin.com/in/flaniganbrendan/ or https://www.smarklabs.com/
Tue, 23 Mar 2021 - 17 - Navigating Switching Hats, the Essentials of A CCO, & WFH Boundaries with Dan Fietsam
Dan Fietsam shares what a CCO brings to a business, how best to "switch hats" (literally and figuratively) as a entrepreneur and some great tips on how to make working from home (WFH) a productive and healthy work environment. Dan is the CCO of The Lotus Coterie and has a huge amount of creative experience with multiple agencies and businesses. You can learn more about Dan at https://www.linkedin.com/in/danfietsam/ or https://lotuscoterie.com/
Wed, 17 Mar 2021 - 16 - Navigating Video Marketing, Entrepreneurial Flexiblity & Looking Busy with Tom Brown
Tom Brown is a master of video and he shares why you need to start using it in your business, no excuses! Even better, he gets into why it's not expensive, or difficult, to look professional and importantly, look busy to your customers. Tom is the managing director of Innova Digital and has a great story of entrepreneurship. He's a former DJ, studio owner, car detailer, and now creates videos for a variety of businesses including many in the fields of fitness and e-commerce. You can learn more about Tom at https://innovadigitalgroup.com/or https://www.linkedin.com/in/thomas-brown-a678b2150/
Wed, 10 Mar 2021 - 15 - Navigating The 7 Podcasting Tips, Selling Mattresses, & Business Growth with Mike DiCioccio
Mike DiCioccio of Social Chameleon joins us and shares about his business journey, business growth, and some amazing podcasting tips. Mike shares his 7 top podcasting tips to grow your podcast and do it in a way that is authentic and engaging. Mike has a great story and also a great podcast, Mike'd Up. You can learn more about him at https://socialchameleon.us/ where they can help you with any and all things related to launching or maintaining your podcast. You can also learn more at https://www.linkedin.com/in/mikedicioccio/ or https://linktr.ee/mikedicioccio
Thu, 04 Mar 2021 - 14 - Navigating Storytelling, Client Boundaries & The Urban Farming Initiative with Mariana Padilla
Mariana Padilla, owner of Red Lab Marketing joins the podcast and shares about omni-channel storytelling and her entrepreneurial journey. She also speaks on the essential topic of boundaries with clients (Be Picky!) and her new non-profit initiative, the Urban Farming Initiative! You can learn more about Mariana at https://www.linkedin.com/in/marianapadilla-marketer/ or https://www.redlabmarketing.com/ and more about the Urban Farming Initiative at https://www.urbanfarminginitiative.org/
Mon, 22 Feb 2021 - 13 - Navigating R.O.A.S, the Entrepreneurial Mindset, and Standing Out from the Crowd with Tellef Lundevall
Curious what ROAS is? I was too! (Actually I just had never heard of it, I only know bookkeeping acronyms). I had no idea until talking to Tellef Lundevall, owner of Accelerated Digital Media. ROAS turns out to be "Return On Ad Spend" and is essential if you're running any sort of ad. Tellef shares how to find the right digital marketing approach (SEO, Facebook, Google etc.?), how to keep your mindset right as an entrepreneur, how to stand out from the competition and yes, how to get a sky-high ROAS. You can learn more about Tellef at https://accelerateddigitalmedia.com/ or https://www.linkedin.com/in/tellef-lundevall-ceo-of-adm/
Fri, 05 Feb 2021 - 12 - Navigating Creativity in Sales, Right Brain/Left Brain People, & Work-Life Harmony with Hugo Perez
Hugo Perez joins us on the podcast and casts his vision for a new way of viewing sales as entrepreneurs while also diving into how to create harmony between work and home life and some of the differences between right and life brained individuals. Hugo is the founder and Chief Creative Strategist of Local Boy Creative. Hugo is a creative at heart and that outlook is obvious in our interview, as well as his great work with his clients. You can learn more about Hugo at https://www.linkedin.com/in/newzdude/ or http://localboycreative.com/
Fri, 29 Jan 2021 - 11 - Navigating the 7 Pieces of Business & Profit First with Brian Reidy
The 7 Essential Pieces of Business...If you're trying to start, grow, or just maintain your business, this is NECESSARY listening and the keys to success in entrepreneurship. Brian Reidy is a family law attorney, but also a business guru. This episode is chock full of tangible business experience that will help you build out your processes, and structure your business for success. Plus we hit on Profit First, one of the best financial management tools entrepreneurs can use. Learn more about Brian here: https://reidylawoffice.com/
Fri, 22 Jan 2021 - 10 - Navigating WFH, Keeping Up With Your Customer Base, and Virtual Networking with Bob Dolgan
Working from home amidst (with the rest of the family), networking from home, and keeping top of mind with your customer base. All tricky and complicated issues, all issues that our entrepreneur and birder, Bob Dolgan, hits on in this episode. Bob Dolgan is the founder of Turnstone Strategies, a marketing/communications agency with a specialty in nonprofit organizations. He also is the creator behind the award-winning Monty and Rose documentary, highlighting the the first pair of endangered Piping Plovers to return to Chicago since the 1950's. Monty & Rose --> https://www.montyandrose.net/ Find out more about Bob @ https://www.turnstoneimpact.com/about.html or https://www.linkedin.com/in/bobdolgan/
Tue, 12 Jan 2021 - 9 - Navigating Branding, The Escalator Speech and Treasuring your Team with Madeline Temple
Can you describe what you do to a six-year-old? Madeline Temple is a branding EXPERT and I can guarantee listening to her will make you re-think how you describe your business to others. Madeline advises CEO's, Founders, and Executive Leadership Teams on how to talk about their companies and what they do...to investors, employees, customers, partners, and yes, six-year-olds. We dive into branding, how we talk about what we do, the benefits of treasuring your team and much more! Learn more about Madeline at https://www.linkedin.com/in/madelinetemple/ or https://www.thecollectiveidentity.com/ and her podcast, Do Less Bad, at https://dolessbad.com/
Wed, 06 Jan 2021 - 8 - Navigating the Sizzle & Steak, Niches, and Hiring with Harry Shah
Harry Shah serves up some serious business advice while also sharing his passion and skill set in presentation design. A must listen on niches, hiring, culture and of course presentation design!
Mon, 21 Dec 2020 - 7 - Navigating Humor Branding, Running a Business with a Friend, and Setting up Processes with Allie LeFevere
Navigating Humor Branding, Running a Business with a Friend, and Setting up Processes with Allie LeFevere of Obedient.
Wed, 04 Nov 2020 - 6 - Navigating Brand Strategy, the 3 P's of Business, and Building a Team with Deon Bonaparte
Nate interviews Deon Bonaparte, owner of NDVU to discuss brand strategy, the 3 P's of business, and building a team that drives growth and works well together.
Fri, 30 Oct 2020 - 5 - Navigating Non-Profit Marketing, Doing Business for Good, and Utilizing Your Network with Audrey Hutnick
Audrey Hutnick, owner of Smallwave Marketing joins the podcast and talks non-profit marketing, doing business for good amongst COVID-19, and utilizing your business network to the max.
Mon, 19 Oct 2020 - 4 - Navigating Pricing, Entrepreneurship, and Taking Action with Stephanie Crededio
Stephanie Crededio joins the podcast and shares about figuring out pricing with clients, taking action in your business, and the entrepreneurship journey. You can find out more about her at http://sociallysteph.com/ or sociallystephco@gmail.com.
Wed, 14 Oct 2020 - 3 - Navigating Co-Ownership with a Spouse, Recycling Ideas, and COVID-19 with Leslie & Peter Clifford
Navigating Business Interviews Peter & Leslie Clifford, owners of Colfax Marketing Group. We dive into what it's like to own a business with your spouse, how to recycle your marketing ideas for other uses, and business during COVID-19.
Wed, 14 Oct 2020 - 2 - Navigating Activity, Goodwill, and Growing from Zero with Ken Anderson
We jump into business with Ken Anderson exploring how to grow your client base from zero, how to work with your spouse in the same office, and what sharing goodwill with your customers and employees looks like.
Tue, 13 Oct 2020 - 1 - Navigating Business Pilot
Another business podcast? Jump into Navigating Business and find out what makes this podcast different and why it's about to change the way you navigate your business.
Tue, 13 Oct 2020
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