Starting a Private Practice

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Thu, 09 Nov 2023 - 41min

20 - The True Story Behind Your Marketing Efforts: Answers to Your Marketing Plan Questions

Struggling with your marketing efforts?

On the latest episode of "Starting a Private Practice," Kelly and Miranda share common FAQs and dive into the importance of tracking data, having the right conversations and discovering your unique groove in the world of marketing.

And who knows, you might just discover the missing piece that will take your private practice to the next level!

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Thu, 02 Nov 2023 - 22min

19 - Unlocking the Secrets to a Successful Marketing Plan for Your Private Practice

Join Kelly Higdon and Miranda Palmer as they share their valuable insights on marketing strategies for starting a private practice.

Learn how to leverage LinkedIn, connect with professionals, and follow up effectively after networking events!

Don't miss this episode! Tune in now!

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Thu, 26 Oct 2023 - 31min

18 - Cultivating a Compelling Therapy Website with Sara

In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer are joined by Sara, LMFT as she seeks guidance on how to make her website more impactful and aligned with her practice’s mission.

Sara explores the unique challenges of working with families undergoing divorce, shares invaluable lessons drawn from her personal experiences, and get’s valuable coaching insights for ensuring her website not only draws the right audience but also compels visitors to take action.

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Check out Sara's Website: https://www.sparrowcounsel.com/

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Thu, 19 Oct 2023 - 38min

17 - Private Practice Website Q&As with Kelly and Miranda

How do I find someone to hire if I can’t build my own website? My website’s live but no one’s calling… what do I do? How do I make my website look “pretty” like all the others I’m seeing? What are the must-haves for a private practice website?

In this episode of Starting a Private Practice, we answer your most common questions about private practice websites so you can get the clarity you need to take that next step in bringing in your ideal clients on a more consistent basis.

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Thu, 12 Oct 2023 - 20min

16 - Creating a Simple, Accessible Therapist Website

Building a simple, accessible therapist website that attracts your ideal clients and gets found on Page 1 of search engines doesn’t have to be complicated or require outsourcing.

In this episode of Starting a Private Practice, we share the tools and elements you need to get started with a DIY therapist website — because, yes, even if you’re not tech-savvy, you can totally do this on your own without hiring any designers!

(And remember: You don’t need the “perfect” site when you’re just getting started. Keep it simple and get your website live ASAP.)

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Thu, 05 Oct 2023 - 21min

15 - Speaking from the Heart in Your Private Practice Marketing with Beth

Are you being vulnerable, honest, and authentic in your private practice marketing? This is often the missing piece when things don’t seem to be working, and no one’s calling.

We know how scary it can be to show up as yourself — not just in your sessions but in your marketing — and yet, we’ve also seen just how impactful it is when therapists embrace their true selves and how they’re able to best support clients.

In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer coach Beth on getting comfortable with trusting herself in business and designing her private practice website to connect with clients from the heart — NOT from generic, impersonal marketing copy that you can find all over the internet.

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Thu, 13 Apr 2023 - 36min

14 - Private Practice Marketing Q&As with Kelly and Miranda

With all the advice around marketing out there, you’re probably feeling overwhelmed — and understandably so!

But here’s the truth: What’s most important in your private practice marketing is your ability to reach your ideal clients and connect with them. And even though there’s no one-size-fits-all roadmap, there are some general rules to consider.

In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer answer your questions about private practice marketing, including whether you should self-disclose online and what the issue could be when no one’s calling for consultations (your marketing message may NOT actually be the cause).

This is your opportunity to get your marketing questions answered and avoid making niche mistakes that prevent you from reaching your full potential when just starting out.

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Thu, 06 Apr 2023 - 15min

13 - Speaking to Ideal Clients in Your Private Practice Marketing

Your private practice marketing starts with figuring out your ideal clients and how to speak to them. But once you’re clear on WHO you want to work with, HOW do you connect with them in a way that comes across as authentic and not salesy?

In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer provide insight into choosing a niche for your private practice (not too specific or broad) and how to prepare your marketing to attract the best clients for your business.

Spoiler alert: Finding success in your private practice marketing isn’t about trying to connect with everyone you can or being inauthentic in how you communicate.

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Thu, 30 Mar 2023 - 27min

12 - The Fee-Setting Conversation in Private Practice with Lisabeth

When Lisabeth first joined Business School for Therapists, she viewed money as a scarcity and was taking any client she could get, even when it intuitively wasn’t a good fit. But over the past few years, she’s transformed her private practice into one that better supports her needs and is much more aligned.

In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer coach Lisabeth on setting and talking about her session fee in a way that supports her financial goals AND gives potential clients space to share their own wants and needs in the conversation.

There’s also some much-needed body scanning to connect in with the mind and body on a deeper level. Because how you feel in private practice — whether it’s around money conversations or something else entirely — is essential to your well-being.

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Thu, 23 Mar 2023 - 30min

11 - Private Practice Fees and Sustainability: Your Questions Answered

With all the discussions around fee-setting, it’s not always easy to decide what’s the right choice for you. Not just from an ethical perspective, but from a feeling of My mind and body are letting me know this decision around fees makes sense.

In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer answer some of the most common questions around setting fees as a private practice owner.

Questions covered include how to navigate the disconnect between what the math is saying and your concerns around charging a higher fee, financial accessibility for clients, insurance reimbursements, planning for retirement through savings, and raising your fees when you already have an existing caseload of clients in your practice.

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Thu, 16 Mar 2023 - 29min

10 - How to Get Paid in Private Practice

Your private practice finances are a non-negotiable part of being a business owner. And at the same time, you don’t need to be stuck ruminating over the same money concerns forever.

In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer talk about how to get paid as a therapist in private practice, covering both the do’s and the don’ts.

You want to build a business that’s a reflection of YOUR wants and needs, not anyone else’s. Sustainability looks different for everyone, and it’s okay if a successful practice means more (or even less) take-home, after-tax income.

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Thu, 09 Mar 2023 - 34min

9 - Getting Unstuck in Your Private Practice with Dr. Corrie

Therapists often feel internal resistance when it’s time to address their private practice processes. But if things that simply aren’t working are never faced head-on, you’re left with a misaligned business that doesn’t fully meet your needs.

In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer coach Dr. Corrie through this exact issue so she can take the steps necessary to transform her processes and fully enjoy the impactful work she’s doing with her clients.

And while this conversation isn’t quite therapy, you’ll certainly notice some parallels as they help Dr. Corrie figure out what’s really holding her back and how to move forward.

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Thu, 02 Mar 2023 - 39min

8 - No-Shows, Discharge Policies, and Disaster Plans in Private Practice

The processes (or lack thereof) in your private practice around no-shows, late cancellations, discharges, and disasters impact your relationship with clients and your level of preparedness for everything from small inconveniences to big emergencies.

In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer answer your questions about charging for no-shows/late cancellations and setting up policies and plans around both client discharges and unexpected disasters.

While this may not be the most “sexy” topic — as we mention in the episode — it’s certainly not one you want to overlook. This is your opportunity to build a business that allows for long-term growth AND sustained well-being and resilience for both you and your clients.

Check out No-Shows, Discharge Policies, and Disaster Plans in Private Practice now to start setting up your processes in private practice!

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Thu, 23 Feb 2023 - 30min

7 - How to Grow a Private Practice with Less Effort

When you think about what energizes you in private practice, business processes likely aren’t high on your list… in fact, they might even be at the very bottom! Yet, without clear processes for your business, you’ll struggle to maintain a healthy practice.

In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer share the value of having clearly defined private practice processes that support the well-being of you as a mental health clinician AND the clients you serve.

Ready to take the next step in private practice and get help with your business processes? You’re invited to join us in Business School for Therapists, our lifetime access program for starting, growing, and sustaining yourself in practice, regardless of your current stage!

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Access FREE resources and an exclusive discount on our Business School for Therapists: zynnyme.com/pod/

Check out our Therapist Burnout book: amazon.com/gp/product/B0BP45V4WG/

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Thu, 16 Feb 2023 - 31min

6 - Reclaiming Your Time and Energy in Private Practice with Jane

Your body and mind let you know what’s working and what needs some adjusting in life and business… and yet, therapists are taught — even encouraged — to ignore how they’re feeling physically and mentally and keep pushing forward.

For a while, Jane was stuck in a mindset of feeling like she was responsible for everything but wasn’t doing enough to keep up with her to-do list. Yet, she was working 50-60+ hours per week at a part-time hospital job AND her private practice.

In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer help Jane evaluate the reality of her current workload and move toward a future where she can thrive in business without burning out.

This is a coaching session with a member of Business School for Therapists, our lifetime access program for starting, growing, and sustaining a balanced, profitable practice. Coaching opportunities are available inside of the program with other team members.

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Thu, 09 Feb 2023 - 47min

5 - Building a Balanced Private Practice (Q&As)

Creating a private practice where you support your clients, take care of any behind-the-scenes business tasks, and still have space for your personal life and relationships requires a regular honest assessment of your available time and energy.

It’s okay to reduce your caseload, outsource the things that drain you, and reevaluate what’s most important to you in life and private practice. Because your well-being is a priority.

In this episode of Starting a Private Practice, Kelly Higdon and Miranda Palmer answer questions you have about full-time practice and how to create reasonable expectations.

Remember: Your schedule is about more than the clients you serve.It’s about all the parts of running a business and how you can integrate them in a way that supports your long-term physical and mental health.

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Thu, 02 Feb 2023 - 28min

4 - Creating a Sustainable Schedule in Private Practice

Are you ready to start your own private practice but feeling overwhelmed by all the planning and organization it requires?

Join Kelly and Miranda in this episode and take control of your schedule to make your private practice dreams come true!

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Thu, 26 Jan 2023 - 26min

3 - Redefining Your Private Practice Vision: Coaching with Marianne

Marianne is a Psy.D specializing in helping adults and teens with their food and body image struggles in San Diego, California.

Are you a private practice owner stuck in a never-ending cycle of burnout? Do you feel stressed and exhausted all the time?

Watch this episode to find out how Kelly and Miranda help Marianne unlock the key to true success: redefining your vision!

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Thu, 19 Jan 2023 - 31min

2 - From Private Practice Vision to Reality (Q&As)

Reality can knock you down, but it doesn't mean you should stop dreaming. There are ways to accept your current reality while keeping your dream alive.

In the second episode of Starting a Private Practice, Kelly and Miranda answer common questions to help you bring your vision to life. They also share best practices to achieve your personal and business goals.

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Thu, 12 Jan 2023 - 29min

1 - Your Vision for Life and Private Practice

There's no one-size-fits-all vision. And many therapists make the mistake of trying to replicate other people's visions without considering what their own lives are like.

So, how can you find YOUR vision?

In the first episode of the new Starting a Private Practice series, Kelly and Miranda share the three easy exercises that help Business School for Therapists members create their vision. They also offer useful tips for those struggling to build their first private practice.

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