The Skinny on Beauty

It’s our 53rd episode of The Skinny on Beauty and we are sharing some of the industry’s best kept secrets with five ways to increase your sales on Instagram! Did you know that to date, there are about three billion and counting, who are now on social media? Amazing! Because of this growth, Instagram is now allowing you to make posts from your desktop. Thank you Instagram! Tune in to learn more tips that will help you grow your business.  For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth at https://www.facebook.com/groups/affluentinfluence/ Subscribe to the podcast so you can always be up-to-date with the latest digital marketing and influencer tips to be a happy and successful entrepreneur.

It's our 52nd episode of The Skinny on Beauty! Our host Cheryl Hawley gets the opportunity to speak to budding entrepreneur Lerin Lockwood about her invention, the Lion Latch. What is a Lion Latch? How did the idea come about to create this Lion Latch? Tune in to learn about how this high school coach took an idea, a little bit of encouragement, and turned it into small growing business! For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth at https://www.facebook.com/groups/affluentinfluence/ Subscribe to the podcast so you can always be up-to-date with the latest digital marketing and influencer tips to be a happy and successful entrepreneur.

In our 51st episode Cheryl Hawley shares some great marketing insights into ways to focus on growing your business. A questions she has been asked the most: HOW? How do I grow my business? These four tips which include: creating a vision, being collaborative, taking calculated risks, and saying no effectively, will be sure to help boost your business to the next level.  For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth at https://www.facebook.com/groups/affluentinfluence/ Subscribe to the podcast so you can always be up-to-date with the latest digital marketing and influencer tips to be a happy and successful entrepreneur.

In our 50th episode Cheryl Hawley sits down with Lisa Hyde from The Confidence Crown.  Together they talk about entrepreneurship and what it takes to create synergy in business.  WHAT YOU WILL LEARN: Tried-and-true approaches for selling with confidence.  Lisa Hyde is a budding entrepreneur, beauty, health and wellness expert, and independent consultant with North America's #1 skin care brand, Rodan + Fields. Lisa recently released her first book, Be #StrongHER on Amazon where she shares insights on how to build confidence.  BONUS! If you are looking to start your own podcast, check-out Cheryl's podcasting bootcamp or sign-up for her online podcasting course waitlist here: http://bit.ly/USPodcastBootcamp For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or using the hashtag #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth at https://www.facebook.com/groups/affluentinfluence/ Subscribe to the podcast so you can always be up-to-date with the latest digital marketing and influencer tips to be a happy and successful entrepreneur.

WHAT YOU WILL LEARN: Cheryl Hawley shares 4 tips on how to grow your business through podcasting. In a world where Instagram is the main social app to search for and find not only influencers but joint ventures have you ever wondered how to stand out from the crowd? Well, we have a couple pointers for you in this podcast. Spoiler alert, you have to think about content that will boost your engagement. Whether you are on the consulting side of things as a entrepreneur looking for more work and partnerships. A brand looking for more influencers and collaborations or a influencer looking to build your credibility and content marketing - Podcasting is a great tool for you to use.  In this 49th episode Cheryl tells you why.  These tips are not to tell you how to start your own podcast.  If you are interested in launching your own podcast and are local to Orange County, please check-out Cheryl's podcasting bootcamp.  If you aren't local and still want to learn how to podcast, join Cheryl's waitlist for her online podcasting course here. More details coming soon.  What we have for you today is how just being a guest on someones podcast can grow your business, reach and credibility with the right strategy and mindset in place. For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or #theskinnyonbeautypodcast - formally, #skinnyonbeauty. Every month we announce one lucky and active listener to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth at https://www.facebook.com/groups/affluentinfluence/ Subscribe to the podcast so you can always be up-to-date with the latest digital marketing and influencer tips to be a happy and successful entrepreneur.

WHAT YOU WILL LEARN: Strategies that both Cholee and I use to build profitable tribes online and offline. Cholee Spicer, is the creator and co-founder of Femargent a social app which allows women to connect both their social lives and work lives. This supportive community of like minded women entrepreneurs has reached from its roots in California across to the east coast.  It is growing at a rapid speed, already surpassing 16k in community. Cholee shares some very powerful and unique tips on how to grow a successful tribe.  For insider tips surrounding this and all podcast episodes, sign up for our newsletter at www.unitesocially.org. Don't forget to screenshot while you are listening and share it on Instagram by tagging us @unitesocially or #theskinnyonbeautypodcast. Every month we announce one lucky and active listen to give a shout out to on our social media channels as a "thank you" for being part of our community. Speaking of community, join our private Facebook group for even more growth at https://www.facebook.com/groups/affluentinfluence/ Subscribe to the podcast so you can always be up-to-date with the latest digital marketing and influencer tips to be a happy and successful entrepreneur.

In our 37th episode of  The Skinny On Beauty Cheryl talks about 3 common social media marketing mistakes and how to avoid them.  The world of digital marketing is vast  It is easy to get lost in a million open tabs floating across your screen. It is even easier to get side-tracked, lazy and just plain frustrated with launching anything online. Would you agree?  Over the last 11 years we’ve seen a lot of mistakes made.  Our hope is that you will gain some valuable insights from this podcast that will save you time when building out your social media platforms. In this episode Cheryl covers the following mistakes: 1. Using Bots Or Trick To Gain Your Following 2. Self-Focused Content 3. Not Having a Why If you liked this episode please take a moment to let us know by writing a review for us on iTunes. You can also now be mentioned on our podcast by taking a screenshot of this episode while you are listening and tagging us on Instagram! Early-bird tickets are going on sale soon for our yearly #AffluentInfluenceSummit where more of this tips will be covered. Stay active for updates.  If you haven't done so already head to our website, Unite Socially and download our free tips for growing your social media.  Until next time!

Working with both brands and influencers to help them launch their online business is something we are very fond of doing. Over the years of consulting, we've been asked several questions on how to successfully using Google Analytics to enrich content. One way is to get officially trained through their Analytics Academy. Here you can receive a certificate of completion on any course by passing with a 80% of higher. Or, you can listen to this short podcast where Cheryl breaks down some very simple tips to guide you through to a better understanding and get you on your way.   In this podcast you will learn:  1. What a bounce rate means. 2. Gain a clear understanding on how pages are performing. 3. The benefits of using a link shortener. 4. The one page on your website that should be clear and concise.  A note on our podcasting event, we did just host our "How To Podcast" workshop.  However, we still have our upcoming Podcast Bootcamp which will provide you with one-on-one training on how to fine-tune your voice, interviewing style and 1 live podcasting session for you to leave with. Stay connected with us @unitesocially for details on the time and date.  If you liked this episode, please let us know by leaving a review on iTunes or Podbean. It helps us reach more hungry entrepreneurs and offer them tools to drive a successful online digital marketing strategy.  If you are interested in our mentorship program, THRIVE. Please email us at unitesocially@gmail.com to get on the mailing list for our launch date.  If you liked this episode you may also like: How To Build A Retail Marketing Strategy

Having actual self esteem in the age of digital hangouts can be challenging.  Often, we find ourselves looking to see how many comments or likes a post that gets to validate our feelings about being socially vulnerable. This is just the modern day attachment to self esteem in a virtual world. However, what about life occurrences before the web which might have affected how we felt and viewed ourselves?  Debra Corley founder of Tulifts, a sports bra insert, has had many challenges in her life which she could have allowed to negatively shape her identity.  Instead, she chose to embrace her life by helping to empower women to feel and look great. Debra opens up in my exclusive interview about her lifelong lessons from being born with scoliosis and living through years of domestic violence.  She shares her own path to finding self esteem and some very actionable tips.  In This Episode You Will Learn: The story of how Tulifts was born Understand what scoliosis is  Support for unhealthy relationships Manage your stress levels Tools for building self esteem  Ideas for self discovery Tips for perseverance as a entrepreneur If you like this episode please let us know. Write a review for us on iTunes.  Stay connected and follow Cheryl Hawley at @skinnyonbeauty and her company @unitesocially.

I had the pleasure of interviewing Sinead Norenius the self-proclaimed "Beauty Industry Grandma." I would have to agree with her on this title. Sinead is deeply rooted in the beauty industry and has developed to successful companies and their successful exits.  Listen to find out how you too can successfully build your own business exit strategy. Plus some very interesting tips on entrepreneurship and Sinead's personal journey on how she got her start in the beauty industry, which took me by surprise!  Now at the Pienza Collective, Sinead helps client navigate the ever-changing landscape of digital marketing.  In this episode you will learn: Why you should decide to sell or exit your business What things need to align to make a successful business exit plan How to get the word out that you are transitioning or selling How to continue to have passion to create and build a business If you liked this episode please leave a review to let others know. It helps support the show and gives us great insights on what content is working for you. We love hearing from you!

Building a retail strategy in 2018 can be rough. Thankfully, Lydia Vargo of Chic Execs sat down with me to share her secrets for effective online strategies.  Having multiple online forums and platforms where your product, service or personal brand can create engagement on is exhausting to say the least. Anyone who is an expert in public relations and digital marketing can relate. The beauty is in the formula. Creating synergy between what you offer and what your audience needs will help you from experiencing burn out. The areas that need improvement must be measurement and analyzed and then carefully executed. This is where experts like myself and Lydia come in.   In this episode, you will learn how to: 1. The history of ChicExecs.2. What a retail strategy is.3. How to you decide what retail channels a product or service will be available in.4. The importance of product placement. 6. Insight into the development of a kick-ass PR kit. 7. How social media weighs in. 8. Tips to standing out above the competition. 9. Why influencer marketing is needed in 2018 and beyond. If you like this episode, please leave a review on iTunes. If you haven’t already joined our private facebook group for additional support on show topics, entrepreneurship, marketing and to connect with other creatives please do so by requesting to join here. To hear more successful entrepreneur interviews please follow us on the following platforms: Podbean, iTunes or Google Play.

How many of you know that branding is more than just having a logo for your product or service? If you are one of the lucky few that knew this, give yourself a pat on the back!  Marketing expert, Kendra Losee of Mota Marketing, sat down with me to talk about the essentials of branding. If you want to know how to align your brand in front of the right audience this episode will tell you how to do that. If you want to understand more about how to personalize your brand to speak to your current customer base, this podcast covers that.  Kendra takes us through her own personal experience with corporate branding and how they won her over through simple tricks that anyone can do. You don't always have to have a large budget to make an impact. Getting your brand identity on track can happen with just a few shifts in how you approach your consumer and how you deliver your brands messaging online.  It starts with a little willingness and a lot of listening.  What we cover: How Kendra found her passion with Cannabis marketing Keystones for personal branding How to speak to your audience What platform(s) should you be marketing on How collaborating with others is a win Kendra's favorite quote

While prepping for this show I came across a dozen on articles on Entrepreneur on this very topic. They must have written about the topic several times over the years in different ways. I immediately felt connected and like I was not alone anymore. The article that stood out to me the most, probably because I actively meditate and try to control my mind was How To Stay Focused:Train Your Brain. Therefore, I've arrange the following tips for you to get more accomplished and stay on track as an entrepreneur in my first ever mini-podcast debut! I'm grateful for you all pushing me to do more of these personal development shows and can't wait to hear what you think about this one. Let's jump right in! In this episode you will learn how to: Stay Focused Track Goals Keep yourself accountable (It's easier than you think!) Manage your schedule easier by saying a simple two letter word.  If you haven’t already joined my private facebook group for additional support on show topics, entrepreneurship, marketing and to connect with other creatives please do so. We need you! This is a place to get support and learn how to grow stronger and healthier as an entrepreneur. Join us here. Make sure to leave your questions here on iTunes as a review as I am checking it often and love hearing from you all! Stay connected with me and my marketing company at: @unitesocially @skinnyonbeauty

Welcome to another episode of The Skinny On Beauty! Today we are discussing 5 Effective steps to creating social media reports. Every company is now incorporating social media marketing into their regular marketing efforts. Reports help you understand what’s driving clicks, what’s bringing engagement and what’s working and what’s not.  In this episode you will learn the 5 stteps to creating jaw-dropping social media reports. The tips are easy and effective for any social media marketing enthusiast, influencer or entrepreneur. We dive deep into influencer metrics and how to measure partnerships.  Key Takeaways: Define your audience and tailor your report to them. Report metrics that make sense according to your business goals Listen to your audience Measure influencer partnerships Present your results with clarity Listen to the podcast to learn how to do the aforementioned and more! If you are want more on how to create a stunning report that will impress your boss or client. Email us at unitesocially@gmail.com for our easy reporting tool template.  It's a FREE tool that will allow you to see charts and reports that will bring growth and bottom line results to fruition.

Today we will talk about influencer marketing and how to incorporate it in with your entire marketing strategy. A few weeks ago I did a show on how to work with influencers and received some great feedback from you.  Some of you even took advantage of our influencer tool on how to vet and pitch influencers. During this time I got a lot of feedback on delivering the next steps.  How then do you use influencers to work with your brands marketing strategy? This show will disscuss just that. In this episdoe you will learn not only how to incorporate influencers into your marketing strategy but three personal development tools that will help you squeeze more out of the day.    Skip to the talking points you want to hear by checking out the lineup below.  3:11 How to promote your product or service with influencers 5:33 How to have your product stand out to influencers 7:10 Creating photo ready spaces 9:57 Be a transparent brand 11:17 The 4 P’s of Marketing 11:52 Three Goals to help you achieve a better you 16:25 How to make fear your friend. 17:30 Show quote for motivation. To be a guest on the show, please contact us here at Unite Socially.  To hear more successful entrepreneur interviews please check out our podcast Skinny On Beauty on the following platforms:  Podbean, Soundcloud, iTunes or Google Play.

Creating the perfect story that will resonate with your audience and grow your business on social media can be challenging.  If you are a social brand, you know that stories (along with video) are all the hype right now .  If you are lost in all the filters, stickers and options each platform offers to create stories don't feel like you are alone. I have a lot of clients that frankly get overwhelmed with the ever changing advertising and social media platforms. Today's guest Talia Prairie from Bounce Society and I talk about the latest updates to stories and just how to make your brand more personal through story creation. At the end of the day people want a connection. They want to feel something from the content that you are providing, which is always easier said than done. Did you know Over 250 million people use Instagram Stories every day. And, our experience with clients is that half of them are using them inefficiently. So what is the definition of a Instagram or Facebook story? Stories are temporary videos or photos that are strung together to form a slideshow gallery that, well, tells a story. A great business tool for small businesses is Instagram's ability to allow users who have 10,000 or more followers to add links to their stories. These links allow your viewers to “swipe up” on your story to follow a direct link for them to either purchase what you are selling or sign up for what you are promoting. I highly suggest getting a experience social media agency or consultant like myself  to work with you on gaining targeted followers to reach your 10k goal. However, if you don't have 10,000 followers don't worry. You can see results from story creations without having a large number if you have a strategy in place.  In This Podcast You Will Learn: How to turn a anyone's face into a sticker A creative way to collaborate with influencers How to add a GIF to your stories How to go live with a friend or colleague The benefits of jumping on a trampoline To be a guest on the show, please contact  us at Unite Socially.

Today on the Skinny On Beauty radio we will be talking about how to work with influencers,  Plus another special topic on successful business building for busy entrepreneurs with 6 habits for starting the morning off with success. How do you attract influencers to want to work with your beauty brand?  We are glad you asked! This is the hot ticket right now especially after the latest Nielsen report on the power of podcasting. Today's influencer and advertising medium is expanding and broadening to help you reach your target audience. In this episode you will learn tips on building the right brand messaging and image to work with targeted influencers and personal development tips to help you be a happy and successful entrepreneur. 1:45 What does having your website up-to-date have to do with working with influencers.  3:20 Tips for branding yourself online and posting accurately to each social platform.  7:30 How to boost your engagement on your blog and other website assets. 9:00 How to align with the right influencers for your brand. 11:45 How should you vet your collaborations? 18:00 6 habits for a successful morning as an entrepreneur. 18:10 Social Media Marketing World conference.  If you are looking to produce your own podcast, need help with marketing your beauty brand or need help with social media strategy, my team and I would be happy to help you! Contact us today for a free consultation and channel review. To be a guest on the show, please contact  us at Unite Socially. To be part of our private community and support the show please join us here.

We know by now you have heard that cannabis for adult use is legal under Prop 64 which in turn has caused the cannabis industry to take off! On the Skinny On Beauty podcast today we brought in International business strategist, Simone Cimiluca-Radzins of Kalogia to take us deep into this topic and help us uncover how to stand out as a beauty cannabis brand in 2018. Cheryl Hawley (left) with Simone Cimiluca-Radzins In this episode you will learn: 3:00 How Simone got into the cannabis industry 6:00 Podcasting & Cannabis Talk 7:45 What is Cannabis Women Empowerment Summit (CWES) 12:00 Financial Freedom Roadmap in the cannabis space. 13:40 What does compliance mean for the cannabis industry? 16:00 Difference between THC and CBD. 17:33 Compliance for CBD products. 19:00 Risk on a Federal & State Level 22:00 How to Connect with other cannabis brands.  29:00 How to gain financial freedom as a cannabis beauty brand. 32:50 4 pillars to building your business.  33:25 What does tech have to do with building a cannabis brand? 38:00 Favorite entrepreneur quotes Listen To The Show Now! If you are looking to produce your own podcast, need help with marketing your cannabis beauty brand or need help with social media strategy, my team and I would be happy to help you! Contact us today for a free consultation and channel review.  To be a guest on the show, please contact  us at Unite Socially. To be part of our private community and support the show please join us here. To hear more successful entrepreneur interviews please check out our podcast Skinny On Beauty on the following platforms:  Podbean, Soundcloud, iTunes or Google Play.

Setting ambitious goals is part of a entrepreneurs job and having guide is just the beginning. Having goals aligned when starting a new year is a great way to set your intentions.  Today’s Skinny On Beauty podcast topic with OC Talk Radio is on personal development for creating positive change in the new year for yourself & your beauty business. With CEO's Cheryl Hawley's personal forecast on what’s to come for social media marketing in 2018. Starting a new year is exciting! It allows us to pause and refocus our intentions. The problem we hear most often from entrepreneurs that we work with about new year’s resolutions is that they are not often met and then our very familiar friend, failure pays us a visit and attacks our entire mindset and plan for making positive changes. Therefore, we've aligned this episode to help you start with goals that are achievable. If you simply make the decision to apply yourself, New Year’s Resolutions can help you gain perspective and achieve goals that can make you a stronger individual both personally and professionally. Listen to the podcast below to hear our tips to help you stay more focused in 2018. Guide To Becoming A Better Entrepreneur In 2018 1. Become A Leader 2. Charge What You Are Worth 3. Keep Up On Current Events 4. Learn Something New 5. Take Time For Yourself    Hear Everything You Need To Learn On Entrepreneurship 1:04 Producing more shows on Personal Development. 2:09 Request for radio shows produced by Unite Socially. 3:45 Marketing your beauty brand online. 4:20 Follow our podcast Skinny On Beauty on various podcasting aggregate sites and applications. 5:22 New Year's resolutions can help you gain perspective and achieve your goals. 5:34 Guide to becoming a better and more successful entrepreneur in 2018. 5:45  Tip number one. Becoming a leader. Why it is important. 6:40 Tip number two. Charge what you are worth. How to overcome these fears. 8:20 What does self-esteem have to do with raising your rates. 9:50 Tip number three. How to keep up with current events.  11:04 Tip number four. Learn something new. Ideas and inspiration for staying on top of your game.    13:13 Tip number five. Taking time for yourself. How to create a successful work life balance.  16:35 What trends are to come for social media marketing in 2018. 18:48 Developing mobile ready content.  20:07 Inspirational quotes for entrepreneurs.  If you are looking to produce your own podcast, create a skin care line or make a social change, my team and I would be happy to help you! Contact us today for a free consultation and strategy review.  To be a guest on the show, please contact  us at Unite Socially. To be part of our private community and support the show please join us here. To hear more successful entrepreneur interviews please check out our podcast Skinny On Beauty on the following platforms:  Podbean, Soundcloud, iTunes or Google Play.