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The Business Behind Small Business

The Business Behind Small Business

The Business Behind Small Business

We are two women with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty-haven’t scratched the surface!Find us anywhere you listen to your favorite podcasts! Have something on your mind you want us to discuss or have a question? Shoot us an email: thebusinessbehindsmallbusiness@gmail.com Make sure you don't miss a podcast by clicking that follow button!

84 - 2024 Elections and the Potential Effects On Your Business
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  • 84 - 2024 Elections and the Potential Effects On Your Business

    #83. Trump. Harris. Harris. Trump. How does their plans impact you as a small business owner? That's the center of today's episode - breaking down the main parts of each candidate's plans for taxes and the economy so you can make the vote that is right for you!


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    Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

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    Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!


    **************************** 


    About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! 


    Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com


    Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com 


    Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! 


    Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

    #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness #2024elections #trumpvsharris #trump #harris


    Reference/Resources Used In this Episode:


    https://en.wikipedia.org/wiki/Wharton_School 

    https://budgetmodel.wharton.upenn.edu/issues/2024/8/26/harris-campaign-policy-proposals-2024

    https://budgetmodel.wharton.upenn.edu/issues/2024/8/26/trump-campaign-policy-proposals-2024


    Nonpartisan Political Websites:

      Ballotpedia:

    Ballotpedia.orgProvides comprehensive profiles on all candidates, including their platforms, backgrounds, and voting records.

    Vote Smart:

    VoteSmart.orgNonpartisan resource offering information about candidates' positions on issues, voting records, speeches, and funding sources.

    On the Issues:

    OnTheIssues.orgFocuses on where candidates stand on a wide range of policy issues, making it easy to compare different stances.

    FactCheck.org:


    FactCheck.orgA nonpartisan fact-checking site that monitors the factual accuracy of candidates’ statements, interviews, and speeches.


    Alternative Titles:

    Trump vs. Harris

    Budget Talk For Trump and Harris

    Let's talk budget for 2024 Elections

    Sat, 26 Oct 2024 - 31min
  • 83 - Defining Your Customer Experience

    #82. Alfred Peet changed the way Americans experienced coffee, paving the way for his first shop in Berkley, California. But he didn't only define the customer experience for his own stores, he also helped 3 co-founders learn how to brew coffee for a shop they will start in Seattle, WA that will end up being a well-known coffee business all over the world.


    Today, Sevana and Tiffany take a lesson from the business story of Peet's Coffee and Tea and talk about how you can define your customer experience to up-level your company to new success.


    Topics in today's episode includes:

    - How Peets and Starbucks crossed paths

    - 5 ways to define your customer experience, even on a shoestring budget


    ************************

    Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

    ************************


    Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!


    **************************** 


    About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! 


    Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com


    Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com 


    Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! 


    Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

    #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness


    References / Resources Used For This Episode:

      Caffeinated | official trailer (2015) BEST PRACTICES for Developing a Customer Experience Strategy | PeopleMetrics LIVE!


    Alternative Titles:

    Mapping your Customer Journey

    Branding and Marketing for Your Business

    Why Customer Experience Matters

    Mon, 26 Aug 2024 - 53min
  • 82 - How to Build Your Business Credit

    #81. Find out about how Duns & Bradstreet came about and learn how to build your business credit score on today's episode withSevana and Tiffany.


    Topics in today's episode includes:

    - Why your business credit score matters

    - How to build your business credit score

    - The origin story about Duns & Bradstreet


    ************************

    Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

    ************************


    Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!


    **************************** 


    About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! 


    Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com


    Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com 


    Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! 


    Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

    #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness


    References & Resources Used For This Episode:

      https://www.nav.com/resource/how-to-establish-business-credit/ Dun & Bradstreet. How to Get a D-U-N-S Number. Internal Revenue Service. Obtaining a DUNS Number: A Guide for Federal Grant and Cooperative Agreement Applicants. https://www.forbes.com/advisor/credit-cards/history-of-credit-cards/ https://en.wikipedia.org/wiki/Diners_Club_International#:~:text=Carte%20Blanche%20began%20in%201958,Blanche%20to%20Avco%20in%201968. https://www.cnbc.com/select/when-did-credit-scores-start/ https://en.wikipedia.org/wiki/Lewis_Tappas https://hbr.org/2015/01/vision-statement-the-birth-of-modern-commercial-credit https://www.altares.nl/en/organization/history/


    Alternative Titles:

    What is business credit

    How to build your business credit

    Bad Credit

    Thu, 01 Aug 2024 - 30min
  • 81 - Building Your Referral Village

    #80. Inspired by the viral rise of Sabeer Bhatiaand Jack Smith,founders of Hotmail.Sevana and Tiffany talk about how to build a referral village to grow a business.


    Topics in today's episode includes:

    - What is a referral partner and how to meet one

    - How to build your own referral network

    - How to do 1:1 for referral opportunities


    ************************

    Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

    ************************


    Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!


    **************************** 


    About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! 


    Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com


    Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com 


    Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! 


    Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

    #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness


    References & Resources Used For This Episode:

      https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/ https://steemit.com/steemstem/@conceptual-book/hotmail-the-history-of-email#:~:text=Hotmail%20was%20born%20by%20the,which%20is%20where%20they%20worked. https://en.wikipedia.org/wiki/Jack_Smith_(Hotmail) https://www.technologyreview.com/innovator/sabeer-bhatia/ https://en.chatstickmarket.com/single-post/history-of-hotmail https://hamradio.my/2024/03/the-evolution-of-hotmail-a-pioneering-web-based-email-service/ https://stanfordmag.org/contents/what-s-the-big-idea https://news.ycombinator.com/item?id=88871 https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/ https://steemit.com/steemstem/@conceptual-book/hotmail-the-history-of-email#:~:text=Hotmail%20was%20born%20by%20the,which%20is%20where%20they%20worked. https://en.wikipedia.org/wiki/Jack_Smith_(Hotmail) https://www.technologyreview.com/innovator/sabeer-bhatia/ https://en.chatstickmarket.com/single-post/history-of-hotmail https://hamradio.my/2024/03/the-evolution-of-hotmail-a-pioneering-web-based-email-service/ https://stanfordmag.org/contents/what-s-the-big-idea https://news.ycombinator.com/item?id=888715



    Alternative Titles:

    How To Network In Business

    How To Meet Referral Partners

    How to Get Business Referrals

    Wed, 10 Jul 2024 - 42min
  • 80 - Turning Your Business Into A Family Business

    #79. Starting with the story of today's spotlight entrepreneur Franklin Clarence Mars,founder of the chocolate candy company Mars Incorporated,Sevana and Tiffany talk about the complicated dynamics of doing business with family.


    Topics in today's episode includes:


    - How to get your kids involved in the business and when

    - How to pay our kids through your business

    - What are proven ways to work with family, especially if you plan to have your kids inherit your business


    CORRECTION NOTICE:

    In this episode, we mistakenly believed that "smarties" are the chalky tablet-like candy in the those tubular clear wrapping that we grew up eating in the US. Well, on the other side of the river, in the UK, "smarties" are a type of candy that closely resembles M&Ms, which is what Franklin Mars saw in our story and was inspired by to create M&Ms in the US.


    Same name, different candy. Our bad.


    References:


    Gary Vee: Should you go into your family business?

    https://www.youtube.com/watch?v=QkHKxyvVqsg

    BuildWitt/Jocko Willink:  How to take over the family business -https://youtu.be/PysHDg935zM?si=5dMP00Ka1E3UUxqq

    For more on the Mars' family business:

    https://www.madeinchicagomuseum.com/single-post/mars-inc/

    https://www.mars.com/about/history

    https://en.wikipedia.org/wiki/Franklin_Clarence_Mars


    "Keeping the Family Business Healthy: How to Plan for Continuing Growth, Profitability, and Family Leadership" by John L. Ward:

    This book offers strategies for ensuring the long-term success and continuity of family businesses.

    "Family Business Succession: The Final Test of Greatness" by Craig E. Aronoff, Stephen L. McClure, and John L. Ward:

    Focuses on the challenges and best practices in family business succession planning.

    "Succession: Are You Ready?" by Marshall Goldsmith:

    Provides practical advice on preparing for and managing the succession process.

    ************************

    Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

    ************************


    Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!


    **************************** 

    Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com 


    Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! 


    Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

    #smallbusinessadvice #entrepreneurship #familybusiness #businesspodcast


    Alternative Titles:

    How to run a business with family

    Do's and Don'ts of a family business

    Keeping the peace in a family business

    Tue, 18 Jun 2024 - 45min
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