The Business Behind Small Business

#82. Alfred Peet changed the way Americans experienced coffee, paving the way for his first shop in Berkley, California. But he didn't only define the customer experience for his own stores, he also helped 3 co-founders learn how to brew coffee for a shop they will start in Seattle, WA that will end up being a well-known coffee business all over the world.

Today, Sevana and Tiffany take a lesson from the business story of Peet's Coffee and Tea and talk about how you can define your customer experience to up-level your company to new success.

Topics in today's episode includes:

- How Peets and Starbucks crossed paths

- 5 ways to define your customer experience, even on a shoestring budget

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Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

************************

Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!

**************************** 

About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! 

Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com 

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! 

Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness

References / Resources Used For This Episode:

Caffeinated | official trailer (2015) BEST PRACTICES for Developing a Customer Experience Strategy | PeopleMetrics LIVE!

Alternative Titles:

Mapping your Customer Journey

Branding and Marketing for Your Business

Why Customer Experience Matters

#81. Find out about how Duns & Bradstreet came about and learn how to build your business credit score on today's episode withSevana and Tiffany.

Topics in today's episode includes:

- Why your business credit score matters

- How to build your business credit score

- The origin story about Duns & Bradstreet

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Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

************************

Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!

**************************** 

About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! 

Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com 

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! 

Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness

References & Resources Used For This Episode:

https://www.nav.com/resource/how-to-establish-business-credit/ Dun & Bradstreet. How to Get a D-U-N-S Number. Internal Revenue Service. Obtaining a DUNS Number: A Guide for Federal Grant and Cooperative Agreement Applicants. https://www.forbes.com/advisor/credit-cards/history-of-credit-cards/ https://en.wikipedia.org/wiki/Diners_Club_International#:~:text=Carte%20Blanche%20began%20in%201958,Blanche%20to%20Avco%20in%201968. https://www.cnbc.com/select/when-did-credit-scores-start/ https://en.wikipedia.org/wiki/Lewis_Tappas https://hbr.org/2015/01/vision-statement-the-birth-of-modern-commercial-credit https://www.altares.nl/en/organization/history/

Alternative Titles:

What is business credit

How to build your business credit

Bad Credit

#80. Inspired by the viral rise of Sabeer Bhatiaand Jack Smith,founders of Hotmail.Sevana and Tiffany talk about how to build a referral village to grow a business.

Topics in today's episode includes:

- What is a referral partner and how to meet one

- How to build your own referral network

- How to do 1:1 for referral opportunities

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Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

************************

Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!

**************************** 

About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! 

Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com 

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! 

Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness

References & Resources Used For This Episode:

https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/ https://steemit.com/steemstem/@conceptual-book/hotmail-the-history-of-email#:~:text=Hotmail%20was%20born%20by%20the,which%20is%20where%20they%20worked. https://en.wikipedia.org/wiki/Jack_Smith_(Hotmail) https://www.technologyreview.com/innovator/sabeer-bhatia/ https://en.chatstickmarket.com/single-post/history-of-hotmail https://hamradio.my/2024/03/the-evolution-of-hotmail-a-pioneering-web-based-email-service/ https://stanfordmag.org/contents/what-s-the-big-idea https://news.ycombinator.com/item?id=88871 https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/ https://steemit.com/steemstem/@conceptual-book/hotmail-the-history-of-email#:~:text=Hotmail%20was%20born%20by%20the,which%20is%20where%20they%20worked. https://en.wikipedia.org/wiki/Jack_Smith_(Hotmail) https://www.technologyreview.com/innovator/sabeer-bhatia/ https://en.chatstickmarket.com/single-post/history-of-hotmail https://hamradio.my/2024/03/the-evolution-of-hotmail-a-pioneering-web-based-email-service/ https://stanfordmag.org/contents/what-s-the-big-idea https://news.ycombinator.com/item?id=888715

Alternative Titles:

How To Network In Business

How To Meet Referral Partners

How to Get Business Referrals

#79. Starting with the story of today's spotlight entrepreneur Franklin Clarence Mars,founder of the chocolate candy company Mars Incorporated,Sevana and Tiffany talk about the complicated dynamics of doing business with family.

Topics in today's episode includes:

- How to get your kids involved in the business and when

- How to pay our kids through your business

- What are proven ways to work with family, especially if you plan to have your kids inherit your business

CORRECTION NOTICE:

In this episode, we mistakenly believed that "smarties" are the chalky tablet-like candy in the those tubular clear wrapping that we grew up eating in the US. Well, on the other side of the river, in the UK, "smarties" are a type of candy that closely resembles M&Ms, which is what Franklin Mars saw in our story and was inspired by to create M&Ms in the US.

Same name, different candy. Our bad.

References:

Gary Vee: Should you go into your family business?

https://www.youtube.com/watch?v=QkHKxyvVqsg

BuildWitt/Jocko Willink:  How to take over the family business -https://youtu.be/PysHDg935zM?si=5dMP00Ka1E3UUxqq

For more on the Mars' family business:

https://www.madeinchicagomuseum.com/single-post/mars-inc/

https://www.mars.com/about/history

https://en.wikipedia.org/wiki/Franklin_Clarence_Mars

"Keeping the Family Business Healthy: How to Plan for Continuing Growth, Profitability, and Family Leadership" by John L. Ward:

This book offers strategies for ensuring the long-term success and continuity of family businesses.

"Family Business Succession: The Final Test of Greatness" by Craig E. Aronoff, Stephen L. McClure, and John L. Ward:

Focuses on the challenges and best practices in family business succession planning.

"Succession: Are You Ready?" by Marshall Goldsmith:

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Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

************************

Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!

**************************** 

Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com 

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! 

Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#smallbusinessadvice #entrepreneurship #familybusiness #businesspodcast

Alternative Titles:

How to run a business with family

Do's and Don'ts of a family business

Keeping the peace in a family business

#78. What happens when your business outgrows YOU? in today's episode, Sevana and Tiffany take on business lessons from the story of Martin Eberhard,American inventor, engineer and entrepreneur who co-founded Tesla, Inc. (then Tesla Motors) and then was asked to leave. Topics in today's episode includes:

- how to eliminate the roles or "hats" that you put on as owner-operator so you can be CEO of your own business

- the importance of clarity for you and your ultimate role in your business

References:

Scaling Up - FACe Chart: https://coaches.scalingup.com/function-accountability-chart

CNN Interview: https://youtu.be/QIt8WuEQntY?si=dRKg-i9trnsHhDhd

Building a Skills Matrix: https://acquira.com/why-you-need-to-build-an-employee-skills-matrix-and-how-to-do-it/?utm_source=Blog&utm_medium=Article&utm_campaign=How-To-Turn-An-Owner-Run-Business-Into-A-Management-Run-Business

https://www.forbes.com/sites/forbescoachescouncil/2020/02/26/how-to-stop-operating-your-business-and-start-owning-it/?sh=36dc9a9e16ff

https://www.cleanlink.com/cp/article/Growing-Out-Of-The-Owner-Operator-Role--2476

https://www.theverge.com/23815634/tesla-elon-musk-origin-founder-twitter-land-of-the-giants

https://www.investopedia.com/articles/personal-finance/061915/story-behind-teslas-success.asp#:~:text=In%202001%2C%20Eberhard%20and%20Tarpenning,founded%20an%20online%20payments%20company.

https://innovators.berkeley.edu/spotlights/co-founder-marc-tarpenning-85-shows-off-teslas-baby-pictures/

https://www.businessinsider.com/tesla-cofounder-martin-eberhard-interview-history-elon-musk-ev-market-2023-2

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Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

************************

Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!

**************************** 

About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! 

Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com 

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! 

Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#77. When too much growth in a business spirals out of control ... in today's episode, Sevana and Tiffany take on business lessons from the story of Barry Minkow,owner of ZZZZ Best Carpet Cleaning and share with you how to avoid the same mistakes in your business, including:

- how too much business can be a serious problem

- making desperate decisions in a desperate situation with a desperate mindset doesn't give your wins for your business or for you

- accidentally (or intentionally) finding yourself in the situation of "robbing peter to pay paul" can only lead to more serious cash flow issues

************************

Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!

**************************** 

About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! 

Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com 

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! 

Disclaimer - Details of today’s story was inspired by true events. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#76. What can you learn from someone else’s mistake? Today, Sevana and Tiffany shake things up a bit by starting with the fascinating story of a well known entrepreneur who was conned by her closest advisors and how you can avoid the mistakes she made that is all too common for small business owners today!

Resources/References:

https://books.google.com/books?id=DBoAAAAAMBAJ&lpg=PA37&dq=Thomas%20A.%20Andrews%20GLORIA%20VANDERBILT&pg=PA3#v=onepage&q=Thomas%20A.%20Andrews%20GLORIA%20VANDERBILT&f=false

Got questions or have a topic you want Sevana and Tiffany to cover? Email them at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!

**************************** 

About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! 

Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com 

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! 

Disclaimer - Details of today’s story was inspired by true events. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#75. Sevana and Tiffany share two successful business people from history who aren't given much spotlight but amazing in their own rights nonetheless and worth showcasing in today's episode. These super successful business people have inspired Sevana and Tiffany and they hope the stories can inspire you!

Got questions or have a topic you want Sevana and Tiffany to cover? Email them at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!

**************************** About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

74. One of the keys to having a successful business that you can enjoy is by working with your BEST customers as much as possible, but how do you find them? Well, today Sevana and Tiffany chat about how to identify what your best customer looks like and then where to find them (and how to keep them around!)

Got questions or have a topic you want Sevana and Tiffany to cover? Email them at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!

**************************** About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

73. Are you new to hiring or have been doing it for some time but it always seems to be a miss? In today's episode, Sevana and Tiffany go over what you need to have in place at your company BEFORE you hire so you have a greater success of hiring right, the first time and keep those good hires!

References:

NETFLIX company culture values:

1. Freedom and Responsibility

The idea is to hire high-performing individuals and trust them to do their best work without micromanagement. This includes allowing employees to make decisions typically reserved for management and having flexible vacation policies, where employees can take time off without strict tracking, assuming their work is accomplished.

2. The Keeper Test

Managers regularly ask themselves whether they would fight to keep an employee. If the answer is no, the company provides a generous severance package to the employee.

3. Radical Honesty and Transparency

This radical honesty is aimed at continuous improvement and growth. Feedback is given openly and directly, whether it pertains to performance, the viability of ideas, or company strategies. Moreover, transparency is practiced company-wide, with employees having access to information traditionally reserved for upper management in other companies, including strategic decisions and financials.

4. No Tolerance for Brilliant Jerks

The idea is that no matter how talented someone might be, if they cannot fit into the culture of teamwork and respect, they cannot stay at the company.

5. Focus on Innovation

By removing most controls, such as expense approvals and strict vacation policies, Netflix aims to encourage risk-taking and creativity.

6. Global and Inclusive Culture

The company strives to maintain its core cultural principles while also respecting and incorporating the diversity of its global workforce.

7. Evolution Over Time

The company continuously refines its policies and practices to suit its growing size and changing dynamics.

**************************** About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#72. Feeling anxious about hiring your first employee? Sevana and Tiffany got you covered with one aspect of hiring that many business owners mis-step which not anticipating the TRUE COST of employees. Sevana and Tiffany break it all down in today's episode!

Resources:

ADP Payroll Calculator: https://www.adp.com/resources/tools/calculators.aspx

Gusto Payroll Calculator:

https://gusto.com/resources/calculators/payroll

QuickBooks Payroll Calculator:

https://quickbooks.intuit.com/payroll/paycheck-calculator/

**************************** About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#71. Feeling the heat of tax filing before the deadlines? Then today's episode is for you! Sevana and Tiffany dive into small business tax topics with Helaine Weissman and Lori Roberts of PB Mares, two CPAs who know a whole lot about taxes for small business owners and how to get ahead of your next tax return and avoid the year-end panic!

Learn More about PB Mares: https://www.pbmares.com/

**************************** About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#70. In today's episode, a reply of a popular past episode of when Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when. Famous Example - Hulk Hogan and Gawker Media Rihanna and Fenty Videos - Explanations on entity formation: https://youtu.be/uXOHnZy0y4Ahttps://www.youtube.com/watch?v=H3BcB1r5h74 Books: LLC vs S Corp vs C Corp Explained (https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&keywords=LLC+Vs.+S-Corp+Vs.+C-Corp+Explained&qid=1658193309&sprefix=llc+vs.+s-corp+vs.+c-corp+explained%252Caps%252C63&sr=8-1&_encoding=UTF8&tag=bbsb0e-20&linkCode=ur2&linkId=62737ff95a3ded3c79cbbd5151a9f171&camp=1789&creative=9325) Advice - Talk to your CPA and business lawyer to help decide what is the best business entity for you, but don't let that stop you from starting your business! Just don't forget to revisit your entity setup later on. **************************** Listen To Our Podcast On - Apple Podcast (https://podcasts.apple.com/us/podcast/the-business-behind-small-business/id1581881387) Spotify (https://open.spotify.com/show/3w1hi24SZ24zmFNJnB4wbw?si=RTHzSRvlRHCpgFdHnuENgg) Pandora (https://www.pandora.com/podcast/the-business-behind-small-business/PC:66374) About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#69. The Corporate Transparency Act is actively affecting businesses in 2024, so does it affect yours? If so, what do you do about it? Sevana and Tiffany break it all down in today's episode!

**Sorry for the poor sound quality toward the end of this episode**

RESOURCES:

FinCEN’s Beneficial Ownership Information Reporting homepage, offering guidance and educational materials

FinCEN’s Reference Material, featuring rules and regulations related to the CTA

FinCEN’s Small Entity Compliance Guide, intended to assist the small business community in complying with the beneficial ownership information reporting rule

FinCEN Identifier Application

FinCEN Beneficial Owner Reports

https://www.score.org/resource/article/understanding-and-complying-federal-corporate-transparency-act

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About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - Email us to learn about our sponsorship packages! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#68. Let's kick off the new year thinking about how to work ON your business rather than IN it.

**Due to a technical hiccup, we will be airing part 2 of this episode on Jan 15th.**

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About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - Email us to learn about our sponsorship packages! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#67. Welcome to this year's holiday special where we talk about past episode, where it all began, how we are ending season 3 and what exciting new things you can look forward to in season 4!

Recommedations:

Books -

https://www.inc.com/marcel-schwantes/4-must-read-business-books-to-kickoff2024.html

Donald Miller - How To Grow Your Small Business

https://www.amazon.com/How-Grow-Your-Small-Business-ebook/dp/B09831W8S6

https://getjobber.com/academy/small-business-apps/

https://www.wix.com/blog/business-software

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About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - Email us to learn about our sponsorship packages!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#66. Firing customers is a necessary part of being a business owner, but how do you identify a toxic client and how do you fire them, if the relationship really cannot be saved? Sevana and Tiffany break down the answers to these questions and more in this episode!

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About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - Email us to learn about our sponsorship packages!⁠⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#65: Continuing on the series about your business money, Sevana and Tiffany talk about the #1 wrong way to spend your business money so you can avoid it to spend it the right way!

Famous Examples: Nissan & Business Adventures:

https://www.cnbc.com/2019/04/11/why-billionaires-warren-buffett-and-bill-gates-agree-this-is-the-best-business-book-of-all-time.html

https://www.inc.com/geoffrey-james/the-7-books-that-created-our-modern-business-world.html

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About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - Email us to learn about our sponsorship packages!⁠⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#64: Continuing on the series about your business money, Sevana and Tiffany go over the red flags to look for on your financial reports so you keep your business on the up-and-up. You don't need to be an accountant or financial whiz to understand today's episode. We're breaking things down so that any entrepreneur can get smart enough to look for or avoid financial red flags!

Famous Examples: Uber & FedEx

Recommendations:

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About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - Email us to learn about our sponsorship packages!⁠⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠⁠

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#63: Getting a business loan can seem like daunting task if you go into the conversation with a lender unprepared, so today, Sevana and Tiffany are going to help you get ready by going over common business loans and what exactly the lenders are looking for from you.

Famous Examples -  Under Armour: https://www.businessinsider.com/how-under-armour-got-its-name-2015-6

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About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneurial path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - Email us to learn about our sponsorship packages!⁠⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠⁠

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#62: There’s a lot of misinformation that gets spread through social media (surprise, surprise) and none more so than tax tips! Today, Sevana and Tiffany go through a few viral tax tips with special guest, Phil Gaudiano, to set the record straight on a few of these TikTok Tax Truths or Tales!

Trending tax tips we go over includes:

Special Thanks To Our Guest:

Phil Gaudiano, CPA

Co-Founder

Polygon Advisory Group

https://www.polygonadvisory.com/

Contact Phil at: info@polygonadvisory.com

Famous Examples -  #1. Nicholas Cage#2. Gloria Vanderbuilt#3: Wesley Snipes#4: Paul Daugerdas#5: Willie Nelson

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About BBSB -  We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - Email us to learn about our sponsorship packages!⁠⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠⁠

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#61: Let’s talk about reconnecting your disconnected team! These days, you may have already decided to go forth permanently with a fully remote team or maybe even a hybrid of some kind. Regardless of which model you have, including a full return-to-the-office model, disengaged employees are not good for business! Today, Sevana and Tiffany talk about the signs of a disengaged employee and what you can do to pull them back into the fold!

**We're sorry, Sevana's video had some challenges so here we are.... still a work in progress !! **

Famous Examples - 

#1. Dame Stephanie Shirley

#2. Jack Nilles : https://www.crossover.com/perspective/the-history-of-remote-work

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About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: ⁠⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠⁠

Website - 

Check out our website! 

⁠⁠⁠⁠https://www.thebusinessbehindsmallbusiness.com⁠⁠⁠⁠

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#60: When you are self-funding your business or working with a shoestring budget, it's easy to go cheap on things in your business to conserve the cash. BUT, there are a few things in your business you absolutely do not want to go cheap on, and that's what Sevana and Tiffany will be diving into today!

**We're sorry, Tiffany's audio didn't survive the recording....so please excuse her audio!! **

Famous Examples - 

#1. Circuit City

#2. Tiffany & Co.

Companies who knows their value and doesn't waver on it: https://www.businessinsider.com/stores-nothing-ever-on-sale-2019-5#tesla-10

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About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: ⁠⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠⁠

Website - 

Check out our website! 

⁠⁠⁠https://www.thebusinessbehindsmallbusiness.com⁠⁠⁠

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#59: all great companies experience Growing Pains and at the core of that is the business owner, so let's spend some time today to discuss what decision fatigue and paralysis means and how you can eat that elephant!

Famous Examples - 

#1. Wearing the Same Outfit Every Day

#2. Blockbuster & Toy 'R Us

https://knowledge.wharton.upenn.edu/podcast/knowledge-at-wharton-podcast/the-demise-of-toys-r-us/

https://www.usatoday.com/story/money/2018/03/18/toys-r-us-bankruptcy-liquidation/436176002/

https://www.businessinsider.com/the-tumultuous-history-of-toys-r-us-photos-2020-8

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About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: ⁠⁠thebusinessbehindsmallbusiness@gmail.com⁠⁠

Website - 

Check out our website! 

⁠⁠https://www.thebusinessbehindsmallbusiness.com⁠⁠

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#58: (Replay) Let's talk about what to expect when running a business pulling in 10k, 100k, $1M & $10M of top-line revenue. How do you build it, and what do you do to prepare for it once you get it!

**Sorry for the lagging audio, we had just switched to a new platform and were working through the kinks, BUT we loved making this episode and it was highly downloaded, so please enjoy! Sevana and Tiffany will be back with a brand new episode soon.**

Famous Examples - 

#1. Shan Hanif What happens in a 100M+ business:⁠https://youtu.be/l8cs_SVyOEQ⁠

Week in the life of a CEO running a 100M+ business:⁠https://youtu.be/s0E1i9mXe1A⁠

How I build a $10MM business in 18months: ⁠https://youtu.be/8vvkQLbwye8⁠

#2: Crumbs & KIND (⁠https://www.entrepreneur.com/growing-a-business/5-companies-that-grew-too-quickly-and-what-you-can-learn/310166⁠)Recommendations -⁠https://www.rocketspace.com/tech-startups/what-10-million-dollar-tech-entrepreneurs-wish-theyd-known-before-they-started⁠⁠https://www.entrepreneur.com/growing-a-business/5-things-no-one-tells-you-about-running-a-million-dollar/326154⁠Tools - ⁠https://meetanders.com/best-tools-business-growth/⁠

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About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: ⁠thebusinessbehindsmallbusiness@gmail.com⁠

Website - 

Check out our website! 

⁠https://www.thebusinessbehindsmallbusiness.com⁠

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#57: Sevana and Tiffany are going to dive into how AI can help streamline your growing business! They are sharing a few AI tools that they use every day in their business and new tools that they test drove while researching for this episode. This is a great episode for anyone who feels like they are drowning in too much conceptual AI knowledge and not enough hands-on applicable knowledge.

Famous Examples:

Tesla's Autopilot Incidents

IBM's Watson Misdiagnosis

Google's "Deep Dream" Nightmares

Alan Turing (https://www.mentalfloss.com/article/503325/15-riveting-facts-about-alan-turing)

Recommendations:

Resources when it comes to how AI works with your small business!

https://hackingai.app/

https://youtube.com/@ai-explained-

https://www.bensbites.co/

https://www.futuretools.io/

https://www.futurepedia.io/recent

https://www.youtube.com/@MattVidPro

https://www.youtube.com/@mreflow

https://www.youtube.com/@TwoMinutePapers

https://www.youtube.com/@AINewsOfficial

https://www.youtube.com/@YannicKilcher/videos

https://www.youtube.com/@max-imize/videos

https://www.youtube.com/@Aitrepreneur

https://www.youtube.com/@OlivioSarikas

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About BBSB -

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com

Notice -

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer -

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#56. Owning a business is not one-size-fits-all, and certainly not the answer to getting rich quick! While many people thrive in the world of entrepreneurship, it is essential to acknowledge that it may not be suitable for everyone. Today, Sevana and Tiffany is going to explore why owning a business might NOT be right for you.  

Famous Examples:

Colonel Sanders

Thomas Edison (https://www.businessinsider.com/the-worst-ceos-in-american-history-2010-5#thomas-edison-the-phonograph-7)

Recommendations:

Top 5 books:

"The E-Myth Revisited" by Michael E. Gerber "Zero to One" by Peter Thiel "The 4-Hour Workweek" by Timothy Ferriss "Start with Why" by Simon Sinek "Scaling Up: How a Few Companies Make It...and Why the Rest Don't" by Verne Harnish

Top 5 Podcast/YouTube:

Marie Forleo GaryVee (Gary Vaynerchuk) Valuetainment (Patrick Bet-David) Evan Carmichael BBSB!!!!

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Listen To Our Podcast On -

Apple Podcast (https://podcasts.apple.com/us/podcast/the-business-behind-small-business/id1581881387)

Spotify (https://open.spotify.com/show/3w1hi24SZ24zmFNJnB4wbw?si=RTHzSRvlRHCpgFdHnuENgg)

Pandora (https://www.pandora.com/podcast/the-business-behind-small-business/PC:66374)

About BBSB -

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com

Notice -

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer -

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#55. Today we'll be delving into the concept of value pricing! If you're a business owner or entrepreneur looking to maximize your profits and create lasting customer relationships, this episode is for you!

Many of us start our businesses with a cost-based pricing, which is ok, for some, at first, but then you’ll find your competitors are soaring faster to levels of success, you’ve not reached yet, or maybe you have but it’s been a chaotic topsy turvy ride you’re not sure your heart can handle much more of.

So, how do you create a level of value and respect for your products or service that don’t make you feel like you’re getting undercut or undercutting a client? 

Take a dive into value pricing with Sevana and Tiffany on today's episode!

References:

https://online.hbs.edu/blog/post/value-based-strategy

https://hbr.org/2016/08/a-quick-guide-to-value-based-pricing

https://www.gemsociety.org/article/ten-gemstones-rarer-than-diamond/

Tiffany's Recommendations - Books:

Implementing Value Pricing by Ronald J. Baker

Value-Based Fees: How to Charge What You're Worth and Get What You Charge by Alan Weiss

Automatic Customerby John Warrillow

Sevana's Recommendations - Tools:

Wiser

Talon One

Price Intelligently

About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com

Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#54. We’re here to talk about what happens after you ride off into the sunset-the after sale of your business. How to prepare for it before you sell and ensure your life after the sale of the business is the one you wanted! #smallbusiness #exitstrategy #entrepreneurship

Famous Examples:

Howard Schultz

Sharon Redstone: https://en.wikipedia.org/wiki/Shari_Redstonehttps://www.tharawat-magazine.com/facts/succession-goes-awry-four-famous-examples/

Sevana's Recommendations:

Forbes List of Recommended Books: https://fivebooks.com/reader-list/top-books-on-buying-and-selling-a-business-daisy_reynolds/Buying and Selling a

Business: How You Can Win in the Business Quadrant by Garrett Sutton: https://www.amazon.com/dp/193783204X/ref=as_at?tag=readerlists-20

Tiffany's Recommendations:

Questions to help you get thinking about the life you would like to have, after the sell, so your can prepare for it BEFORE the sell!

What are my personal goals and aspirations outside of the business world? How do I envision my ideal lifestyle after exiting the business? What do I want my day-to-day life to look like after the exit? What are my interests, passions, and hobbies that I would like to pursue after the exit? Do I want to remain active in the industry or explore new industries and opportunities? How can I prepare for the emotional and psychological adjustments that come with transitioning from a business owner to a new phase of life? What support networks or resources can I tap into during the post-exit period? How will I maintain a sense of purpose and fulfillment after exiting the business? What legacy do I want to leave behind and how can I continue to make a positive impact?

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About BBSB -

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities -

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website -

Check out our website! https://www.thebusinessbehindsmallbusiness.com

Notice -

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer -

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#53. In episode #52, we explored what it means to sell your business to an external 3rd party. In today's episode, we'll be taking a look at a different exit by selling. Let’s discuss selling your business internally to your next generation or to your employees: what it means, what you need, and how to do it in the most delicate way possible. 

#smallbusiness #exitstrategy #entrepreneurship

***PLEASE RATE US AND SUBSCRIBE TO ENSURE OUR PODCAST PLATFORMS CONTINUE TO HELP PROMOTE OUR PODCAST AND REACH MORE LISTENERS!***

THANK YOU TO ALL OUR LISTENERS FOR YOUR UNWAVERING SUPPORT OF OUR PODCAST. YOU ARE THE REASON WHY WE KEEP CREATING NEW EPISODES!

Please let us know if there is a topic we can cover for you on our next episode! Email us at thebusinessbehindsmallbusiness@gmail.com.

Article References:

https://www.viabeacon.com/blog/selling-a-business-to-key-employees

https://www.inc.com/encyclopedia/family-limited-partnership.html

https://www.growfinancial.org/investment-education/the-basics-of-business-succession-how-to-sell-or-gift-your-business/

FAMOUS EXAMPLES:

Dame Stephanie "Steve" Shirley:

https://www.youtube.com/watch?v=qQi4hLRXHU4

https://www.steveshirley.com/story/

https://www.theguardian.com/small-business-network/2017/mar/08/dame-stephanie-shirley-flexible-remote-working-glass-ceiling

Zildjian Family:

https://en.wikipedia.org/wiki/Avedis_Zildjian_Company

Tiffany's Recommendations:

Book - Let It Go By Dame Stephanie Shirley

Advice - Get a trusted "board of advisors" to help you transition out of your business!

Sevana's Recommendations:

Ask yourself some hard questions before you decide to sell your business:

https://allantaylorbrokers.com/sell-a-family-business/

****************************

About BBSB -

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities- Email us here: ⁠thebusinessbehindsmallbusiness@gmail.com⁠

Website - Check out our website! ⁠https://www.thebusinessbehindsmallbusiness.com⁠

Notice- As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer -We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#52. Whether you want to sell your business to an outside source, someone inside of the company, or to a relative, there’s a lot of preparation involved, and if you don’t follow the necessary steps, you stand to lose or owe a lot of money. We’re starting with the most important aspect, which is the money. How to prepare, present, and create value. 

#smallbusiness #exitstrategy #entrepreneurship

Here is a link of a report on what the common multiples used for various industries and businesses: https://www.bizbuysell.com/learning-center/industry-valuation-multiples/

Article References:

https://raincatcher.com/how-to-sell-a-business#:~:text=It's%20very%20likely%20that%20a,ready%20to%20sell%20just%20yet.

Famous Examples:

Charlie Javice: https://www.newsnationnow.com/crime/charlie-javice-woman-duped-chase-bank/https://www.sec.gov/news/press-release/2023-74

Indra Nooyi: https://hbr.org/2015/09/how-indra-nooyi-turned-design-thinking-into-strategy

Recommendations:

John Warrilow's Podcast: Built to Sell

John Warrilow's Book: Built to Sell and The Automatic Customer - Build a subscription based business in any industry. 

Empire Flippers PodcastDavid C Barnett Buy and Sell Small Business Podcast

Hire a CPA, lawyer, and possibly a business broker to help you understand how to sell your business and to help you with the transaction of selling your business!

****************************

About BBSB -

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities- Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com

Notice- As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer -We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#51. We’re going to do some introspection today on whether your personality is sinking or soaring business - so let's ask the question: Are you a people pleaser?

https://www.psychologytoday.com/us/blog/funny-bone-pick/202207/how-deal-people-pleasers-who-go-too-far

Inside Small Business: https://insidesmallbusiness.com.au/marketing/how-not-to-be-a-people-pleaser-in-business

Overit.com: https://overit.com/blog/people-pleaser-ceo/

Dan Dinsmore's POV from a business owner: https://hbr.org/2012/10/stop-being-a-people-pleaser

Seeing it from your employee's perspective: https://consultingsociety.com/the-risks-of-working-for-a-people-pleasing-leader/

Famous Example:

Beatrix Potter (https://www.smithsonianmag.com/arts-culture/how-beatrix-potter-invented-character-merchandising-180961979/)

Recommendations:

Truity.com

Gallup.com

The 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People By Gary Chapman and Paul White

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About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#50. We are shaking things up by doing a guest interview about today's topic! Business Plans: should you have one from the beginning? Why? What goes into a business plan? We'll find out in today's episode!

Get in touch with our guest:
Dr. Michael Mort, Esq.
Argent Place Law
https://www.argentplacelaw.com/

Famous Example:

Instagram (https://www.theatlantic.com/technology/archive/2014/07/instagram-used-to-be-called-brbn/373815/)

Richard Branson (https://www.cnbc.com/2017/07/21/billionaire-richard-branson-reveals-his-first-ever-business-plan.html)

Tiffany's Recommendations:

Tim Berry (https://leanplan.com/lean-business-planning-book/)
The One Page Business Plan by Jim Horan

Sevana's Recommendations:

https://blog.back4app.com/business-planning-tools-for-startups/

****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#49: Let's talk about the services you should spend your business's money on (and the services you can wait on). These are going to include apps, platforms, third parties, contractors, employees, and more!

*Sorry (again!) for our audio issue... Sevana and I really do like each other and don't compete for air time, but we had periods of lag time when recording that caused us to sound like we're trying to talk over each other. Don't worry, we'll already got a plan to see if we can fix this in the next episode!*

Today's podcast include if and/or when you need:

Business Lawyer
Website
Content Marketing
CRM
Microsoft Office vs Google Workspace
Zapier
Office Space & Address
Coaching/Accelerators/Incubators
Software to Keep It All Together - Notion & Google Workspace
Bookkeeping & Accounting
Admin Support

Famous Example:

Zapier
Netflix 
Margorie Merriweather Post 

The RAW Truth:

Tiffany - waiting too long to join a business accelerator
Sevana -  wasting time with the wrong networking groups

Tiffany's Recommendations:

https://www.fundera.com/blog/small-business-apps
https://www.thesmbguide.com/small-business-apps

Sevana's Recommendations:

Google Workspace
Notion
QuickBooks
Process Street
Local SBA
Expensify
HootSuite
Buffer
MailChimp
Canva

****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#48. In today's episode, we're doing a replay of one of our most popular episode from Season 2. Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when.

Famous Example - 

Hulk Hogan and Gawker Media

Rihanna and Fenty

Videos - 

Explanations on entity formation:

https://youtu.be/uXOHnZy0y4A

https://www.youtube.com/watch?v=H3BcB1r5h74

Books:

LLC vs S Corp vs C Corp Explained (https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&keywords=LLC+Vs.+S-Corp+Vs.+C-Corp+Explained&qid=1658193309&sprefix=llc+vs.+s-corp+vs.+c-corp+explained%252Caps%252C63&sr=8-1&_encoding=UTF8&tag=bbsb0e-20&linkCode=ur2&linkId=62737ff95a3ded3c79cbbd5151a9f171&camp=1789&creative=9325)

Advice - 

Talk to your CPA and business lawyer to help decide what is the best business entity for you, but don't let that stop you from starting your business! Just don't forget to revisit your entity setup later on.

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About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#47: Let's talk about what to expect when running a business pulling in 10k, 100k, $1M & $10M of top-line revenue. How do you build it, and what do you do to prepare for it once you get it!

Famous Examples - 

#1. Shan Hanif

What happens in a 100M+ business:
https://youtu.be/l8cs_SVyOEQ

Week in the life of a CEO running a 100M+ business:
https://youtu.be/s0E1i9mXe1A

How I build a $10MM business in 18months:
https://youtu.be/8vvkQLbwye8

#2: Crumbs & KIND (https://www.entrepreneur.com/growing-a-business/5-companies-that-grew-too-quickly-and-what-you-can-learn/310166)




Recommendations -

https://www.rocketspace.com/tech-startups/what-10-million-dollar-tech-entrepreneurs-wish-theyd-known-before-they-started

https://www.entrepreneur.com/growing-a-business/5-things-no-one-tells-you-about-running-a-million-dollar/326154

Tools -

https://meetanders.com/best-tools-business-growth/

****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#46: Today we’re going to discuss employee manuals and SOPs: what are they, why are they so important, and where do you begin.  

If your business has started hiring employees or even contractors you probably know how important an employee manual can be. Even if your business is just you and only you a procedures manual is also just as important. Writing a manual is much like creating a recipe. It’s constantly being updated, it needs to be perfect, because after all, it’s how to recreate your business with the heart you’ve given it. 

References -

https://www.beekeeper.io/blog/sop/

Famous Examples - 

#1: Facebook (https://airows.com/creative/a-look-inside-the-beautiful-handbook-facebook-gives-all-new-employees)

#2. Netflix (https://igormroz.com/documents/netflix_culture.pdf)


Recommendations -

https://www.lucidchart.com/pages/
https://trainual.com/
https://www.beekeeper.io/

****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#45: Let's talk about money! Well, every one of our show is about money in a way, but today, we're talking about as your business grows, what you get paid and how you get paid could be the determining factor behind how much tax you pay, and how the IRS defines your business.

References - 

https://quickbooks.intuit.com/payroll/salary-or-draw-how-to-pay-yourself-as-business-owner/

Famous Examples - 

#1: UnderArmour


Recommendations -

https://www.youtube.com/@quickbooks

https://www.youtube.com/@HectorGarciaCPA

****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

WOW! We cannot believe that we are wrapping up season TWO of The Business Behind Small Business podcast. 

THANK YOU to all our listeners. Because of you, we are planning a big season THREE and can't wait to tell you about it in today's special.

Have a wonderful New Year's and we look forward to getting back together with you in 2023!

****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#43. Let's talk about money - more specifically, the people your company that deal with the money. In today's episode, Sevana and Tiffany talk about the difference between a bookkeeper, Accountant and CPA, and when you’ll need any and each one!

Famous Examples - 

#1:FTX Cryptocurrency Exchange:

https://nypost.com/2022/12/13/ftx-ceo-john-ray-iii-grossly-inexperienced-execs-used-quickbooks/

https://markets.businessinsider.com/news/currencies/ftx-bankruptcy-alameda-research-no-accounting-department-sam-bankman-fried-2022-11

#2: Genghis Khan & Medici Family & Queen Victoria

****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#42. How do you choose which works best for you and why? Is it even a real thing? Join Sevana and Tiffany in discussing the pros and cons of work/life balance vs work/life integration and how they followed which approach as business owners that allows them to "manage their happy" while building successful businesses. 

Famous Example - 

#1: https://hbr.org/2014/10/what-successful-work-and-life-integration-looks-like

#2: https://www.workstars.com/recognition-and-engagement-blog/2020/03/12/10-businesses-that-have-mastered-work-life-balance/

Books - 

Work Life Harmony by Grant Botma

https://www.amazon.com/Work-Life-Harmony-Enjoy-Family-Because/dp/154452370X/ref=asc_df_154452370X/?tag=hyprod-20&linkCode=df0&hvadid=564832755269&hvpos=&hvnetw=g&hvrand=7180217329082381511&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9008130&hvtargid=pla-1600518561058&psc=1

 Resources - 

Goal Setting vs To Do Listing - check out Tony Robbin's Rapid Planning Method: https://projectlifemastery.com/plan-your-day/

****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#41. We've talked about quality control for your customer (see episode #39), now let's talk about quality control for your employees! How can you measure the quality of your employees, making sure they are happy and likely to stay; that they are also making clients happy and likely to stay or come back, and do all of this while your company grows? Sevana and Tiffany give you the how-to's build quality control for your employees into your operations.

References:

Harvard Business Review: https://hbr.org/1975/07/quality-control-in-a-service-business

Famous Example - 

Marriott (see Harvard Business Review link above)
McDonalds https://www.linkedin.com/pulse/how-did-mcdonalds-build-its-sustainable-competitive-advantage-m-m/

Tools - 

HubSpot
Process Street
Google Tables

Books - 

EMyth
Built to Sell
Work The System
List of Books: 

https://asq.org/blog/2015/01/top-8-books-every-quality-professional-should-read/

https://www.skymark.com/resources/biblio.asp

Advice - 

Make the time to work ON your business.

****************************

About BBSB -

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities -
thebusinessbehindsmallbusiness@gmail.com

Website -
https://www.thebusinessbehindsmallbusiness.com

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

40. Since we are in the midst of talking about quality control and how one method to ensure that you have quality control over the output of your company to your clients or customers, be it a service or a product, is to lay down processes, we wanted to bring by an oldie but a goodie episode from Season 1!

Sevana and Tiffany (formerly known as, Chloe) goes in-depth in this episode about processes and why you need them, how to get started, and then what to do afterwards.


Famous Example -

Toyota (https://www.process.st/process-implementation/)
Adam Smith

Books -

Wealth of Nations (https://www.amazon.com/Wealth-Nations-Adam-Smith/dp/1494844737/ref=sr_1_1?keywords=wealth+of+nations+adam+smith&qid=1666898244&qu=eyJxc2MiOiIzLjc0IiwicXNhIjoiMy40NSIsInFzcCI6IjMuNzcifQ%3D%3D&sprefix=wealth+of+%2Caps%2C268&sr=8-1)

Tools -

Microsoft Vizio
Microsoft Word
Screencast-o-matic (https://screencast-o-matic.com/)
DropBox Paper (https://www.dropbox.com/en_GB/paper)
Evernote (https://evernote.com/)
LucidCharts (https://www.lucidchart.com/)

Advice -

Keep it simple! Your documentation is only as useful as it is for those who use it. Don't make it so burdensome to reference that no one ever references it.

****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

39. Let's talk about quality control for what you are delivering to your clients! How do you make sure you are hitting the mark for your customers each and every time? In today's episode, Sevana and Tiffany talk about what and how to install quality control in your company along with software, systems, and tools they used themselves or would highly recommend for other business owners who are in the midst of trying to figure it out on their own.

References -

1. https://www.getfeedback.com/resources/cx/how-to-measure-the-5-dimensions-of-service-quality/

2. https://www.qualtrics.com/blog/how-to-measure-service-quality/

Famous Examples - 

Verizon vs. Amazon

https://blog.happyfox.com/10-best-companies-customer-service/

Web Resources - 

Monday.com

Wrike.com

AirTable

Zapier

Books - 

Delivering Quality ServiceBy Valerie Zeithaml, A. Parasuraman, and Leonard Berry

****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#38. In today's episode, Sevana and Tiffany are back with part 2 of talks about getting into government contracting, the major pitfalls to avoid and some cautionary tales of contractors who didn't follow the rules and what happened to them.

Famous Example - 

#1: https://www.justice.gov/opa/pr/government-contractor-sentenced-57-months-prison-37-million-procurement-fraud-scheme

#2: https://www.whistleblowerattorneys.com/blog/6-successful-defense-industry-whistleblower-cases

Web Resources - 

DCAA Checklist: https://quickbooks.intuit.com/time-tracking/resources/dcaa-compliance-checklist/

Jennifer Schaus & Associates - YouTube Channel (https://www.youtube.com/c/jenniferschaus)

PTAC - https://www.aptac-us.org/

Books - 

https://www.wifcon.com/anal/RecommendedReading.pdf

***********************************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#37. Sevana and Tiffany tackle the big topic of government contracting today!  

Lately, it seems like everyone wants to be a government contractor but there are so many steps and none of it is spelled out for you in some step-by-step manual. While we won't be able to cover everything, we wanted to at least introduce some key topics regarding being in business as a government contractor since we know our listeners may be interested or are already in this world. 

We've split the episode up into two parts, so stay tuned for our next episode that will wrap up this massive topic!

****************************

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#36. Today, we have a replay...business and life got in the way of our recording schedule so we pulled out an episode that is an oldie but a goodie, as they say, and the perfect followup to our last episode about client who ghost you. This replay is of the 3rd episode that Sevana and I have ever worked on together. We were (and still are) two good friends with lots to say and share, while trying to figure out our equipment, our sound, and our technology as we embark into the world of podcasting.

In any case, this topic, like every topic, is something we feel strongly about as toxic clients can really weigh down the growth of a business and of the business owner.  We'll be back with a new episode next time, so we hope you enjoy this replay in the meantime.  

Oh, and if we haven't said it enough, THANK YOU for your continued support of our podcast! 

- Tiffany

********************************************
In this episode, our hosts, Sevana and Tiffany (formerly known as Chloe) talk about how to identify toxic clients and ways to improve those relationships or, if needed, knowing when it's time to call it quits and how to show that client the door!


Famous Example: 

Clive Davis

E-Books:

Delivering Happiness: A Path to Profits, Passion and Purpose by Zappo’s CEO Tony Hsieh

Leading the Unleadable by Alan Willet

Toxic Client: Knowing and Avoiding Problem Customersby Garrett Sutton

The Starbucks Experience: Five Principles for Turning Ordinary Into Extraordinaryby Joseph A. Michelli

The Code of the Extraordinary Mind by Vishen Lakhiani 

****************************

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#35. In today's episode, Sevana and Tiffany talk about what does it mean when a client ghosts you, especially when they owe you money, and, how do you prevent it from happening?

Famous Example - 

The 5 Best Debt Collection Agencies (https://www.investopedia.com/best-debt-collection-agencies-4846335)

E-Book:

Accounts Receivable Management Best Practices By John G. Salek (https://www.amazon.com/Accounts-Receivable-Management-Best-Practices-ebook-dp-B000QECBMU/dp/B000QECBMU/ref=mt_other?_encoding=UTF8&me=&qid=1660505025&_encoding=UTF8&tag=bbsb0e-20&linkCode=ur2&linkId=3cf761f1044410022286f9fbdfdbf18e&camp=1789&creative=9325)

Advice - 

Stand by your terms and policies when it comes to collections. You owe it to yourself to be paid for the services rendered or product sold. The privilege to do business between a customer and you goes both ways!

Seek out your local county small business support program.

****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#34. In today's episode, Sevana and Tiffany talk about Sole Proprietorship, S-Corp, C-Corp, and what you should be and when.

Famous Example - 

Hulk Hogan and Gawker Media

Rihanna and Fenty

Videos - 

Explanations on entity formation:

https://youtu.be/uXOHnZy0y4A

https://www.youtube.com/watch?v=H3BcB1r5h74

Books:

LLC vs S Corp vs C Corp Explained (https://www.amazon.com/LLC-vs-S-Corp-C-Corp-Explained/dp/1950967093/ref=sr_1_1?crid=12ZSR3DWZTY9L&keywords=LLC+Vs.+S-Corp+Vs.+C-Corp+Explained&qid=1658193309&sprefix=llc+vs.+s-corp+vs.+c-corp+explained%252Caps%252C63&sr=8-1&_encoding=UTF8&tag=bbsb0e-20&linkCode=ur2&linkId=62737ff95a3ded3c79cbbd5151a9f171&camp=1789&creative=9325)

Advice - 

Talk to your CPA and business lawyer to help decide what is the best business entity for you, but don't let that stop you from starting your business! Just don't forget to revisit your entity setup later on.

****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#33. In today's episode, Sevana and Tiffany discuss who you should hire when and why. What purpose do key personnel serve, and how would you know when you them? 

Famous Example - 

Brian Scudamore of 1-800-Got-Junk (https://bench.co/blog/small-business-stories/brian-scudamore/)

Other Brian Scudamore interviews:

YouTube Interview: https://www.youtube.com/watch?v=yDDaHMZYE3s

NPR How I Built This: https://www.npr.org/2018/06/07/590234095/1-800-got-junk-brian-scudamore

Kristen Hadeed of Student Maid (https://www.inc.com/marcel-schwantes/heres-a-top-10-list-of-the-worlds-best-ceos-but-they-lead-in-a-totally-unique-wa.html)

Articles - 

4 Secrets to Hiring the Right People 

Hiring for C-Suite 

Strategy for Hiring C-Level Exec 

Books:

E-Myth

Advice - 

Spend the time figuring out what you what your company to be and who you want in it instead of just jumping in without much of a vision. 

Do some soul searching, take a look at your budget to see what you can afford, and hire accordingly.

****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will

#32. In today's episode, Sevana and Tiffany dive into a question that business owners who hire employees will ask: at what point should you consider hiring an HR professional and what are the benefits and drawbacks (if any)  you should consider?

Famous Example - 

Uber (https://www.usatoday.com/story/tech/2019/12/18/uber-sexual-harassment-investigation-me-too/2694091001/)

FedEx

Wegman's

Articles - 

HR Outsourcing Options (https://fitsmallbusiness.com/best-hr-outsourcing/)

Dangers of having no HR (https://www.linkedin.com/pulse/dangers-running-business-without-human-resources-kye-harper)

 Hiring Full-time HR Employee (https://www.businessnewsdaily.com/11158-hire-full-time-human-resources-employee.html)

Tools - 

Bamboo HR (https://www.bamboohr.com/)

Advice - 

Calculate HR support as a necessary expense to hiring and retaining employees. It should be seen as a normal cost of doing business but often overlooked and severely underestimated. 

**************************************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#31. In today's episode, Sevana and Tiffany will discuss working with a team you don’t see. How to build a remote culture, is it possible, can you do it effectively, and if so, what is the secret to that success?

Famous Example - 

Slack (https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture) 

Alibaba (https://hbr.org/2021/02/wfh-doesnt-have-to-dilute-your-corporate-culture)

Buffer (https://www.fleetinglife.com/best-companies-with-remote-jobs/)

Articles - 

6 Way to Build a Strong Remote Team Culture (https://cuttingedgepr.com/6-ways-to-build-a-strong-remote-team-culture/)

Wrike's Remote Work Guide (https://www.wrike.com/remote-work-guide/remote-work-culture/)

Tools - 

ActiveCampaign

Google Workspace

HubSpot

Todoist

Monday.com

Advice - 

Use trial and error and take the time to reimagine what your work remote culture can be instead of doing nothing and risk being unpleasantly surprised by what your company culture turned out to be on its own.

****************************

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#30. In today's episode, Sevana and Tiffany discuss onboarding practices and how to create a workplace experience that goes hand in hand with that. Has the conversation changed since Covid, and do you expect things to stay the same? If they do, how do you ensure you’re the right fit for this new wave of workplace culture?

**We apologize for the inconsistent sound quality in this episode, but we hope you enjoy the content!**

Famous Example - 

Square (https://softstart.app/blog/best-employee-onboarding-examples/#square-employee-onboarding)

Buffer (https://www.freshworks.com/hrms/how-buffer-managed-to-keep-its-onboarding-human-while-staying-remote-blog/) 

Articles - 

6 C's of Onboarding (https://www.preppio.com/blog/new-employee-onboarding-framework)

Employee Onboarding to Change in Post Covid World (https://www.wtwco.com/en-US/Insights/2021/03/how-employee-onboarding-will-change-in-a-post-pandemic-hybrid-workplace

5 New Rules for Onboarding in Post Pandemic (https://www.bizjournals.com/bizjournals/how-to/human-resources/2021/07/the-5-new-rules-for-onboarding-in-post-pandemic.html)

Tools - 

Screencast-o-matic (https://screencast-o-matic.com/)

ClearCompany (https://www.clearcompany.com/)

Clickboarding (https://www.clickboarding.com/)

Lessonly (https://seismic.com/lessonly/) 

****************************

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#29. In today's episode, Sevana and Tiffany talk about the interview process and what to do and not to do for a successful hire in the 2nd part of our 3-part series about hiring post COVID!

Famous Example - 

Chic-Fil-A (Article 1 Here)

Chick-Fil-A (Article 2 Here)

Books - 

Redefining HR: Transforming People Teams to Drive Business Performance By Lars Schmidt

Articles - 

Best Practices for Sourcing 

FAQ for Sourcing Candidates 

Sourcing vs. Recruiting 

How To Write The Best Job Description Ever 

Prevent Candidates Leveraging Counteroffers 

Reason Candidates Turn Down Job Offers 

How To Interview and Assess A Serial Job

New Recruiting Strategies For A Post Covid World

****************************

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#28. In today's episode, Sevana and Chloe/Tiffany will focus on how culture has changed! The expectations of a job from the employee’s perspective and how important that is for you as the employer to know when searching for talent.

Famous Example - 

WWII, Apollo 13, Dyson, Alibaba, Chick-Fil-A (Article Link Here) 

IBM, Peloton, Mirror(Article Link Here and Here) 

Articles - 

Work After Covid by Time  (Article Here)

Why The Great Resignation Is Far From Over by Fast Company (Article Here)

Advice - 

Simply our embrace new situation. Not like we have a lot of choice, but shifting our mindset to look for new ways of doing things instead of questioning why it’s not like the way it was before will open your mind to new idea and make it all feel a little less hard.

Take a good hard honest look at the kind of culture your company has and recognize the areas in which you need to change it. Everyone wants happiness in their life and considering they spend the majority of it working there should be happiness in the workplace as well.

****************************

About BBSB - 

We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

27. In today's episode, Sevana and Chloe shed some light on what digital marketing is and what you should be doing with it at any stage in your business.

Famous Example - 

Dollar Shave Club (Article Link Here) 

ALS Ice Bucket Challenge (Article Link Here) 

Books - 

Hooked: How to Build Habit-Forming Products by Nir Eyal 

Jab, Jab, Right Hook by Gary Vaynerchuk 

Articles - 

What is Digital Marketingby HubSpot 

Advice - 

Chloe: Get creative and don't be afraid to experiment. Keep in mind the cycles we talked about and the average time span it takes for things to start working to help shape realistic expectations for yourself. 

Sevana: Do a lot of research on marketing firms and marketing strategist to find the right fit for you and your company and invest in someone who can take your brand to a digital stage.

****************************

Sponsorship Opportunities - 

Email us here: thebusinessbehindsmallbusiness@gmail.com

Website - 

Check out our website! 

https://www.thebusinessbehindsmallbusiness.com

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

#26. In today's episode, Sevana and Chloe share why networking for the purposes of creating long-term relationship is so important to your business and your business future.

Article refer'd by Chloe: Paul Teshima 
Article refer'd by Sevana: Harvard Business Review 

Famous Exp -
Paul Teshima & Eloqua (Article Link Here) 
Mark Z. & Steve Jobs (Article Link Here)

Books -
Your Network Is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, and Happiness in the Digital Age by Porter Gale (*we apologize, we incorrectly referred to Porter as "he" instead of "she," and she is a lovely author!)
How to Win Friends and Influence People by Dale Carnegie
Simply Said: Communicating Better at Work and Beyond Paperback by Jay Sullivan
HOW You Say It: Effective Business Communication Skills by Barbara Teicher

Articles -
Porter Gale's Your Network Is Your Net Worth
Networking Tips for Introverts
Interview with Paul Teshima
9 Habits by Inc.com
Building Strong Professional Relationship by HBR

Advice - 
Before you seek out a professional relationship, know how to communicate and how to change your communication style and when to do so.

Notice - 

As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!

Disclaimer - 

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. 

#25. In today's episode, Sevana and Chloe want to help you think about your brand and how your brand is your success!

Article about Branding from 99designs.com referenced by Chloe.

Famous Example - 

Warby Parker (Article Link Here)

Apple (Article Link Here) 

Books - 

Building a StoryBrand by Donald Miller 

Start with Why by Simon Sinek

Website - 

Simon Sinek TED Talk 

https://storybrand.com/

Advice - 

Schedule a brainstorming session with yourself and/or your business partners to think about and think through your brand.

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? 

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

**As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support.**

Disclaimer:

We are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. 

#24. In this episode, Sevana and Chloe are deep diving into what happens to your business when something happens to you.

Famous Examples - 

Jeff Bezos (HRD Magazine Article)

Sarah Winchester and the Winchester Mystery House (History Chick Podcast Episode Link)

Books - 

The Culture Code by Daniel Coyle

Keep the Family Baggage Out of the Family Business: Avoiding the Seven Deadly Sins that Destroy Family Businesses by Quentin J. Fleming

Advice - 

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? 

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#23. In this episode, our hosts, Sevana Stone and Chloe Lee talk about ways to avoid or take steps to transition out of being a slave to your business and feeling like you've created a job for yourself rather than the business owner that you set out to be!

Famous Example - 

Cathy Hughes: How I Built This - Radio One 

Ford's and Mazda's Process Mining 

AirBNB Product Development Process 

Books - 

The Focus Project:The Not So Simple Art of Doing Less by Erik Qualman

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael Gerber 

Scaling Up: How a Few Companies Make It...and Why the Rest Don't (Rockefeller Habits 2.0) by Verne Harnish 

Tools -

LucidChart

GSuite

Functional Accountability Tool 

Advice -

Make time for yourself - schedule it into your calendar to solely focus on working ON your business. It can be once a week, once a quarter, or pick a month out of the year. 

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website: www.thebusinessbehindsmallbusiness.com

#22. In this episode, Sevana and Chloe share actionable advice of how to make 1-2-1s work for you so you don't miss an opportunity or waste your time. 

Famous Example:

It Takes A Village to Raise An Entrepreneur
Ada Loveletter

Recommendations:

Books - 

Duck Tape Marketing By John Jantsch

The Referral Engine: Teaching Your Business to Market By John Jantsch

Video - 

The Art of Asking- Ted Talk by Amanda Palmer 

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website: www.thebusinessbehindsmallbusiness.com

#21. In this episode, Sevana and Chloe share actionable advice of how to make 1-2-1s work for you so you don't miss an opportunity or waste your time. 

Today’s famous examples include:

Matthew McConaughey
BMW and Louie Vuitton
Target & Influencer and Local Brands

Today’s recommendations include:

Books - 

(Original Article of Chloe's list is found here: https://www.forbes.com/sites/rhettpower/2019/07/29/7-books-on-relationship-building-every-entrepreneur-should-read/?sh=495f40bb4e7c)

Winning Words, Winning Life: Fast Track to Life Success by Victoria Draper

The Non-Obvious Guide to Emotional Intelligence by Kerry Goyette

Meaningful Alignment: Mastering Emotionally Intelligent Interactions at Work and in Life by Susan Steinbrecher and Robert Schaefer

A Tribe Called Bliss: Break Through Superficial Friendships, Create Real Connections, Reach Your Highest Potential by Lori Harder

The Friendship Formula: How to Say Goodbye to Loneliness and Discover Deeper Connection by Kyler Shumway

Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage by Nicolaj Siggelkow and Christian Terwiesch

The Mindfulness Toolbox for Relationships: 50 Practical Tips, Tools & Handouts for Building Compassionate Connections by Daniel Altman

Stop Networking! Relationship Buidling, Meeting New People and Connecting with Authenticity by Mike Fishbein

Success Is in Your Sphere: Leverage the Power of Relationships to Achieve Your Business Goals by Zvi Band

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website: www.thebusinessbehindsmallbusiness.com

Sevana and Chloe hosts a short and special holiday episode that previews what's to come next year, ending with a small Christmas story as this episode's famous example. 

***************************
To all our listeners:

THANK YOU
THANK YOU
THANK YOU

We are honored to have you listen to us in 2021 and we hope we can continue to provide value to you in 2022. Happy holidays and happy new year!

***************************
We love to hear from you, so let us know if you have any ideas, topics, or feedback to share with us for the new year at thebusinessbehindsmallbusiness@gmail.com. 

#20: In this episode, Sevana and Chloe talk about what to do with those business cards you are giving out or receiving from your networking activity so you are making the cards work for you and your business. Do business cards still have a use in this day and age or are they a relic of the past?

Today’s famous examples include:

Mark Zuckerburg's first business card
A History of Business Cards - Started in 15th century China

Today’s recommendations include:

Tools -

Moo.com
LinkedIn
Abby
Camcard
Wantedly
Evernote
FullContact (evolved do ContactPlus)

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website: www.thebusinessbehindsmallbusiness.com

#19: In this episode, Sevana and Chloe start a 4-part series about networking! To kick things off for Part 1, they discuss how you can best navigate a networking event, the do's and the don'ts that you can apply to your next networking opportunity, and advice to help make you a more effective networker.

Today’s famous examples include:

Jimmy Fallon (Business Insider Article)
Business Wars (Late Night Wars | A Darker Night Ahead)
Ben Franklin

Today’s recommendations include:

Videos-

Lisa Nichols & S.N.A.A.P Technique Video 1 (https://youtu.be/qKlWq1ikoVs)
Lisa Nichols & S.N.A.A.P Technique Video 2 (https://youtu.be/UzT2pYIMCyc)

Tools -

LinkedIn or Meetup Groups
Facebook Groups
Recruiters, Job Candidates, and other related professionals
Shapr
BumbleBizz
FishBowl
Blind

Advice -

PRACTICE your elevator pitch and making small talk!

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website: www.thebusinessbehindsmallbusiness.com

#18: In this episode, Sevana and Chloe share stories about themselves, talk about their most impactful lessons while creating and working on their business, their inspirations, and dig a little deeper into what makes them tick. This is a great episode you don't want to miss!

Today’s famous examples include:

Sara Blakely (https://spanx.com/pages/about-us)
Tony Robbins (https://www.tonyrobbins.com/ and Tony Robbins Podcast)
Jim Rohn (https://www.jimrohn.com/)
Wayne Dyer (https://www.drwaynedyer.com/ and Wayne Dyer Podcast)
Lucille Ball (how she helped Star Trek and History Chick Podcast Episode 82)
Ruth Handler (History Check Podcast Episode 116)

Today’s recommendations include:

Podcasts -

Entrepreneur Stories 4 Inspiration
How I Built This
Ten Percent Happier

Books -

The Science of Getting Rich By Wallace Wattles
E-Myth By Michael Gerber
Rich Dad Poor Dad By Robert Kiyosaki
Breaking the Habit of Being Yourself By Joe Dispenza
All Wayne Dyer Books (https://www.drwaynedyer.com/products/)

Software -

TSheet
Process Sheet
All Google Products
Active Campaign
EverSign
Note Shred
Type Form

Advice -

Don't be afraid to listen to your own intuition.
It's okay to experiment and to learn by trial and error.
Work on your mindset first and foremost.
No one is coming ... you are in charge and you are no good to anyone if you are not good for yourself.


Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website: www.thebusinessbehindsmallbusiness.com

#17: In this episode, Sevana and Chloe share share tips, advice, and pain points to help you hire right the first time, every time. 

Today’s famous examples include:

www.greenhouse.io

> www.booking.com

> slack.com

www.nerdwallet.com

www.docusign.com

www.airbnb.com

Today’s recommendations include:

Websites: 

www.16personalities.com

www.ziprecruiter.com

builtin.com - list of 67 recruitment tools!

www.truity.com

www.facebook.com

www.linkedin.com

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?
 
 Let us know here: thebusinessbehindsmallbusiness@gmail.com
 
 Check out our website: www.thebusinessbehindsmallbusiness.com

#16: In this episode, Sevana and Chloe talk about falling out of love with your  business. How do you know and what do you do when you've stopped loving what you do or what you've created? Can you spark your excitement again or is it time to move on? 

Today's famous examples include:

Bob Bowman
Caleb Bradham
Warren Buffett

Today's recommendations include:

Meditation (apps)
   - Calm
   - Omvana

Motivational Speakers (podcast/youtube)
   - Tony Robbins
   - Brene Brown
   - Gary Vaynerchuk ("GaryVee")
   - Jim Rohn

Motivational Podcasts
   - History Chicks (http://thehistorychicks.com/)
   - Business Wars (https://wondery.com/shows/business-wars/)
   - Entrepreneur Stories 4 Inspiration (https://millionaire-interviews.com/)

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#15: In this episode, Sevana and Chloe go in-depth about processes. You've heard them use this word plenty of times, and in this episode, they will tell you exactly why you need them, how to get started, and then what to do afterwards. 

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#14: In this episode, Sevana and Chloe have prepared part 3 of a 3-part series on how to attract, onboard and keep the clients you want to have. Today's episode focuses on retention strategies from two different viewpoints: how to create a sellable strategy if you are building to sell, and an evergreen strategy if you are in this for the long haul.

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#13: In this episode, Sevana and Chloe have prepared part 2 of a 3-part series on how to attract, onboard and keep the clients you want to have. Today's episode focuses on tips and advice on how you can best onboard your new customers!

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#12: In this episode, Sevana and Chloe have prepared a 3-part series on how to attract, onboard and keep the clients you want to have, starting with Part One: organic marketing vs networking. Or in other words, farming vs fishing.

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"?

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#11: In this episode, Sevana and Chloe dive in to how to retain talent, measure value and create experiences to retain your staff.

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? 

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#10: In this episode, Sevana and Chloe are deep diving into what happens to your business when something happens to you.

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? 

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#9: **Uh-Oh. This episode is being re-recorded. We'll upload it as soon as we have it done (again)!**

In this episode, Sevana and Chloe will help you define who you are, who you are to and within your company, who you want to be, and then separate those roles to help you separate yourself from your company.

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? 

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#8: In this episode, our hosts, Sevana Stone and Chloe Lee discuss what does commingling in your business looks like, what are the consequences, and how to stop doing this to your business.

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? 

Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#7. In this episode, our hosts, Sevana Stone and Chloe Lee go over RED FLAGS on your financial reports so you know what to look for!

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#6: In this episode, our hosts, Sevana Stone and Chloe Lee discuss essential bookkeeping terms that are all business owners should be familiar with and can use to know their financial reports better to manage the business.

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#5: In this episode, our hosts, Sevana Stone and Chloe Lee talk about ways to avoid or take steps to transition out of being a slave to your business and feeling like you've created a job for yourself rather than the business owner that you set out to be!

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#4: In this episode, our hosts, Sevana Stone and Chloe Lee talk about ideas, tips, and tricks of how to work from home and making it work, whether you've voluntarily or involuntarily are at risk of merging your personal space with your business space.

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#3: In this episode, our hosts, Sevana Stone and Chloe Lee talk about identifying toxic clients and ways to improve those relationships or, if needed, knowing when it's time to call it quits and how to handle exiting those toxic relationships. 

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#2: In this episode, our hosts, Sevana Stone and Chloe Lee talk about their journey to build both of their respective companies, one with the focus to build a legacy business that is to be inherited and one with the focus to build a business to sell. 

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com

#1: In this episode, we introduce our hosts, Sevana Stone and Chloe Lee. They speak to why they created the Business Behind Small Business and their journey to build both of their respective companies, one with the focus to build a legacy business that is to be inherited and one with the focus to build a business to sell. 

Want to ask a question, leave a comment or become a sponsor for a future episode of “The Business Behind Small Business"? Let us know here: thebusinessbehindsmallbusiness@gmail.com

Check out our website! www.thebusinessbehindsmallbusiness.com