REKA Narrative

"When it comes to education, it's about creating a wholistic approach above everything else." -Syahida Johan-

In this episode our guest is Syahida Johan, a creative writing lecturer who shares with us her insights on what she deems to be the future of education. Now that virtual classrooms and online sources are in abundance, there is a question of relevancy when it comes to the traditional method of learning. Syahida shares with us that she believes that it all has a part to play in the future. That the modern technology and landscape ought to enhance the traditional way of learning rather than making them obsolete.

She believes that the human touch is always required when it comes to educating others even as we take leaps with technology and other tools. As it takes a village to raise a child, it will take many tools and method to educate one-self as well.

"Social media has exposed me to so many things such as politic, social issues such as racism and it's really helped me grow as a person and content writer" -Zulaikha Zulkiflee-

Our guest for this episode is Zulaikha Zulkiflee, a Content Writer in the Digital Marketing space. In this episode, Zulaikha shared with us how social media has affected how we consume content and the cultural shift we are seeing from it. She believes that we've benefited from Social Media in a big way as we are more exposed to information, social issues, alternate narratives, and many more.

Social Media according to Zulaikha has also allowed brands to connect with the community they are serving even more. As now they have the tools to not only create and share their content effortlessly, but they are able to keep their eyes and ears on the ground to understand their customers better. By observing trends, sentiments, brands can now gear their products and marketing that is more reflective of the people they are providing for.

Tune into this episode to hear more insights from Zulaikha and we hope you enjoy this episode!

To see more from Zulaikha:
Linkedin:  https://www.linkedin.com/in/zulaikha-zulkiflee-2650a115b/

"It's the people first and how they use the tools because the tools are already out there. It's a social norms thing and this is what dictates people's behaviour online. Do the back work, if you read something that is a bit fishy there's no harm in checking if there are any legitimate news sources reporting on it. A multi-stakeholder approach would be the best way to be safe online and user empowerment should be how we approach things."

Our guest for this episode; Edika Amin, Public Policy Analyst

In the age of speed, we get our information almost instantly. Everything moves really fast. At times faster than we care to admit as well. Authenticity, safety, and privacy are all factors we need to consider for ourselves and our kids to be aware.

In this episode, Edika shares with us through his professional opinion the best way for us to equip ourselves against harmful or inauthentic content when receiving them online. Edika believes in user empowerment and having a multi-stakeholder approach where self-regulation of individuals, companies, nations and etc in combating fake news.

There may be a lot of disingenuous information out there but Edika believes that we still hold the power in shaping our society to be one where we would still able to tell apart truth vs what is false.

As long as we create a positive social norm around our community and society, many of the problems we have online would be curbed.


To see more from Edika:
Linkedin: https://www.linkedin.com/in/edika-amin-064b1516a/

“Everyone has a mental process, they’re just not aware of it. But they may not be aware of it, and therefore they can’t tweak it. If we’re aware of our mental process, then we can tweak our physical process to get the outcome we want and would make us more effective human beings.” -Marcus Lim-

Our guest for this episode is Marcus Lim, a Neuro- Linguistic programming master coach. Marcus currently works at an e-commerce company where his main task/ is to help the organisation/ develop and manage its talent.

Aside, from working with developing talent in his day job, Marcus also trains Parkour and coaches people in the art of overcoming physical obstacles. He believes that overcoming physical obstacles requires overcoming the mind and limiting beliefs as well, and his work as a Parkour coach translate to many other aspects of his life.

There is a lot of anxiety as technology keeps moving faster and faster making certain tasks irrelevant to people. In this episode, Marcus shares insight into how we can keep growing and stay relevant in the age of digitization and automation.

To see more of Marcus:
Linkedin:  https://www.linkedin.com/in/coachmarcuslim/
Instagram: coach.marcus23

Episode guest: Irfan Noordin, Data Scientist.

In this episode, Irfan shares with us the story of how becoming a Data Scientist was a career pivot from engineering due to him needing employment.


Irfan believes that many graduates can benefit from keeping an open mind in learning new skills in helping them progress in both their careers and lives.

We also delved into how data could really benefit organisations both big and small in their productivity and efficiency.

"There are many entrepreneurs with great products, but they're not sure how to tell their stories and market their product." -Richard Ker-

Richard Ker is our guest for this episode. Richard is a digital storyteller helping companies build their brands. In his daily work, he has helped businesses grow digitally through creative digital marketing and powerful storytelling by leveraging on my 170k followers on Facebook, Twitter, LinkedIn & TikTok.

In this episode, Richard also shares with us his transition from the traditional form of storytelling to the digital platform and how it can benefit businesses out there.

Richard believes the foundation of stories remains the same even with new technology on the rise. We went further to discuss his various experiences with different tech companies, working overseas and even the importance of retaining one’s culture and history in the digital age.

During the pandemic, we saw a rise in interest in fitness among people. Many have started taking their health more seriously and Bro Taufiq is one of those people who has helped many on their fitness journey since the pandemic.

Not long after being unsure about his prospects career-wise, Bro Taufiq decided to take the fitness business, online. In this episode, he shares with us his journey as an online fitness coach and the question of how one can find rezeki(sustenance) in the digital age. 

Episode Guest: Arief Imran, GCEO, SERV X.

When covid hit us back in 2020, businesses were all forced to change their work environment, leading to many of us working from home.

A lot of businesses struggle to find the right balance between surviving and keeping the morals of their companies up.

With the future still being uncertain, there are many who are anxious to find out how to prepare for the future of the work environment.

Is working from home the future we all see? Or is it just a phase that’s necessary for now? And if we were to go down the hybrid route, what will that look like?

In this episode, Arief Imran, the Group CEO of SERV X shares with us what he thinks the ideal work environment is for his team. As a leader, he needs to find the most effective way to deliver as a company while keeping his team happy, which is not an easy task.

Listen to what Arief has to say as he navigates this uncharted terrain of the future of the working ecosystem and beyond.

How can we create more positive and enlightening content for the public? In the age of content that is accessible to us 24/7, we’re constantly being bombarded with marketing messages.

In this episode, REKA’s very own Irma Syazreena discusses why she thinks it’s important for businesses to create positive content that will impact society in the right way.

Guest Bio: Irma Syazreena is a PR and Communication Liaison. Coming from a marketing background she has over 7 years of experience when comes to marketing and branding. Working with diverse industries such as Telcos, convenient store franchises, hospitality, and tech, has given Irma a unique perspective on how companies should approach their marketing strategy. To her, it is not just about effective marketing but an impactful one as well. 

Today’s technology has allowed the world to open new opportunities for individuals everywhere to create their own livelihood through technology. In this episode, our guest Huzaifah Sulaiman dissects his own journey in helping others start their entrepreneurial journey by just using their smartphone.

Huzaifah is the founder of StoreUp, a tech company that helps people set up their online store within 30 seconds! After finishing his studies at Carleton University in Electrical Engineering, Huzaifah caught the entrepreneurial bug. He has worked on a few different entrepreneurial ventures before settling into putting all his time and focus into StoreUp.

In this episode, Huzaifah shares many gems on the mindset which is required to build a business and why The Social Network is his favorite movie as an entrepreneur. Tune into this episode and let us know what you guys think!

Join our guest, Yasmin Lane who is an Urban Planner to discuss smart cities and examples of cities that are liveable based on efficiency and economic dynamics. Tech and infrastructure.

For years, developers have been producing real life simulations for city planning purposes using standard 3D Modelling softwares that could take months to produce. However, this gamer turned his interest and hobby into a city developer's dream. Tune into this episode where we have a chat with Gilbert Alva, a Youtube Content Creator, with a knack of recreating real life cities in games and how this benefitted the local authorities in city planning for the future.

The intern's dream; finding the ideal company to work at and being a permanent part of the team. Especially during these unprecendented times, it could be tough to find not only an internship opportunity but also a full time job. However, this intern had the opportunity to step up to the next level into a juniour web developer during the peak of the pandemic. Find out how Lydia leveled up and her overall experience as a Web Dev Intern in this episode of REKA Narrative.

The pandemic has greatly affected the way businesses operate especially with the new laws and regulations placed by the government to keep the citizens safe while curbing the spread of the virus. However, as the SOPs change and the lockdown drags on, many businesses have been starting to look into operating with technology stacks. Listen in on this episode where we get the Chief Operations Officer from REKA, Amri Mohd Din as well as the COO at SERV, Nor Safiq Jainuddin to share how companies can turn a challenge into an opportunity with technology and digitalization.

Many students and graduates struggle to find their ideal company to complete their internship at, especially with the current lockdown causing most companies to keep their teams smaller in order to survive. Despite this, there are still a plethora of internship opportunities from many local businesses that are fortunately able to thrive through these tough times; one of which is REKA. Tune into this epsiode where we get some insights into how REKA operates during this unprecedented pandemic through the eyes on a fresh recruit while sharing what it takes to join this young team.

It's undeniable that the COVID-19 pandemic has struck the world in every sector from economically to socially. However, there is another sector that is heavily affected during these tough times that most people overlook which could inevitably cost us the future of an entire generation; the education sector. Listen in on this podcast where Ibrahim Fikry, the Chief Technology Officer at REKA, discusses an entire generation who has been robbed of their childhood and education as a result of the ongoing pandemic.

From earthquakes to flash floods, Malaysians have experienced the horrors of natural and man-made disasters across the country. However, the party that may be affected the most are those who live in the outskirts of the city in rural areas with limited resources to shelter themselves from the dangers that lie just beneath their feet. In this episode, we chat with Dr. Rabieahtul Abu Bakar from the Malaysia-Japan International Institute of Technology (MJIIT) to gain both a scientific and humanitarian outlook on how Malaysia deals with annual or sudden natural disasters while finding ways on effectively preparing for the uncertain future

Public Transport is an infrastructure that is a basic necessity for any advancing city but of course, it has to be efficient in order to help sustain the busy schedule for the everyday modern citizen. However, in order to achieve such efficiency, it would need a strong support system from the people. Join the conversation with our guests S. M. Sabri Ismail, an Independent Public Transport & Research Analyst along with Fazley bin Fadzil, a Community Ambassador at Moovit on this episode where they go through how the public transport companies operate and what it takes to improve the public transportation system within the country.

Many of us don't truly realize how many advertisements we encounter on a daily basis, especially when we live in an era of digital advertisements on a multitude of platforms, from space as personal as your smartphone to one as public as the digital out-of-home advertising on billboards and train stations. Follow this episode of REKA Narrative as we chat with our special guest, Edgar Lim, the Executive Director at AIMs Research to imagine the innovation of advertisements once companies are able to gather data from all these advertisement platforms and fully utilize the data to create better-targeted ads from the gathered segmentation.

As we enter into the age of innovation, companies are starting to look towards advancing their respective industries in order to compete with their rivals. In order to assist these companies in their crusade to the top, REKA has teamed up with a well-known Japanese company known as Murata. This joint effort has brought their latest tech into fruition which is a non-invasive traffic counting sensor that is not only capable of determining the number of vehicles passing by but can also calculate carbon emissions while sensing the weather conditions based on the humidity. Listen in on this episode to learn more about Murata, our project, and the future potential of this joint effort with our esteemed guest, Hiroaki Tsumori from Murata Manufacturing Co. Ltd.

Digital out-of-home advertising is about communicating to consumers while they are in public places, commuting to work, waiting, and in specific locations. The typical DOOH formats include billboards, bus stop shelters, and train station platforms. Even though this medium is more advanced than the typical old OOH advertisements that consist of a singular visual on a poster that can be changed once the advertiser's period is up, it still has room for improvement. Let's catch up with our next guest, Piyamas Puangsri from Thai Murata Electronics Trading, Ltd to talk about the advancement of OOH advertising in Bangkok, Thailand.  

Learn how local companies such as Bandung based IT firm, PT Agrisinar Global are using data-driven insights to help the local economy. Follow our conversation with the CEO, Haruno Subiyanto in understanding the current usage of traffic data collection in the seventh most congested city in the world.