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The Startup Ideas Podcast

The Startup Ideas Podcast

Greg Isenberg

Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out. For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas

151 - 4 profitable startups from the founder of exploding topics
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  • 151 - 4 profitable startups from the founder of exploding topics

    Join us for an engaging conversation with Brian Dean, Co-Founder of Exploding Topics I, as we explore a wide range of startup ideas and business opportunities

    1) AI Content Updater for Publishers 
    • Automatically finds & updates outdated content
    • Fixes broken links, outdated stats, irrelevant info
    • Integrates with CMS for seamless updates
    • Target: Large publishers with 1000s of posts
    •  Potential: $1k-$10k/month per enterprise client 

    2) Uber Black of Meal Delivery 
    •  Chef-prepared, high-end meals ($50-$75 per meal)
    • Beautifully presented, like an "Apple product"
    • Target: Tech cities with high-income professionals
    • Potential: Multi-million dollar business in select markets
    • Key insight: There's always a market for premium versions

    3)ADHD Brand & Community 
    • Position ADHD as a potential superpower
    • Create content, products, and community
    • Start with social media to build audience
    • Expand into apps, tools, coaching services
    • Opportunity: No clear market leader in ADHD space yet
    • Pro tip: Name it after a historical figure with ADHD

    4) Content Repurposing Service 
    • Turn blog posts into videos, podcasts, newsletters
    • Target: Content marketers at larger brands
    • Pricing: Per-update model to avoid subscription fatigue
    • Potential: 8-figure agency if executed well

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas 

    🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

    You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

    Spots are limited.

    https://www.communityempire.co/

    📬 Join my free newsletter to get weekly startup insights for free:

    https://www.gregisenberg.com/

    70,000+ people are already subscribed.

    To improve your rankings your business on Google and using AI for SEO, sign up to

    http://boringmarketing.com/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND BRIAN ON SOCIAL
    X/Twitter: https://x.com/BrianEDean
    LinkedIn: https://www.linkedin.com/in/brianedean/

    Episode Timestamps:
    0:00 Intro
    02:11 Startup Idea 1: AI Content Updater for Publishers
    08:25 Startup Idea 2: Uber Black of Meal Delivery 
    18:08 Startup Idea 3: ADHD Brand & Community 
    26:28 Startup Idea 4: Content Repurposing Service

    Wed, 04 Sep 2024
  • 150 - 5 $1M+ startup ideas you can launch tomorrow with $0

    Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of startup ideas and business opportunities

    1) Canva  Agency 
    •  Create tutorials on how to use Canva
    • Build an audience through YouTube
    • Offer design services to viewers
    • Hire offshore talent for execution
    • Monetize through ads, affiliate links, and services
    • Potential: $80K/month with 80% margins 💰

    2) AI-Generated Type Beats 
    • Use AI to create thousands of "type beats"
    • Upload to YouTube with SEO-optimized titles
    • Monetize through streaming, licensing, and beat sales
    • Top producers making $60K/month
    • Distribution strategy: YouTube + beat marketplaces

    3) Digital Influencers for DTC Brands 
    • Create AI-generated influencers owned by brands
    • Craft narratives and drama for engagement
    • Cheaper and more controllable than human influencers
    • Becomes a digital asset on balance sheets
    • Use tools like Midjourney, DALL-E 2, Stable Diffusion

    4) AI Email HTML Generator 
    • Solve the pain of writing email HTML
    • Create an AI-powered tool with visual preview
    • Target keywords like "email HTML generator"
    • Distribution: AI directories, Google Ads, content marketing
    • Potential: $20K MRR, sellable for $1M+

    5) Newsletter Service for Short-Form Creators 
    •  Help creators monetize through newsletters
    • Creator records 30-min video, you create newsletter
    • Build targeted B2B email lists
    • Monetize through ads and sponsorships
    • Potential: $20K/month per newsletter

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas 

    🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

    You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

    Spots are limited.

    https://www.communityempire.co/

    📬 Join my free newsletter to get weekly startup insights for free:

    https://www.gregisenberg.com/

    70,000+ people are already subscribed.

    To improve your rankings your business on Google and using AI for SEO, sign up to

    http://boringmarketing.com/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND CODY ON SOCIAL
    Cody’s startup: https://www.swellai.com/
    X/Twitter: https://tinyurl.com/5fjdn8d7
    LinkedIn: https://tinyurl.com/28e89f5r

    Episode Timestamps:
    0:00 Intro
    01:44 Startup Idea 1: Canva Agency 
    10:53 Startup Idea 2: AI-Generated Type Beats 
    19:37 Startup Idea 3: Digital Influencers for DTC Brands
    33:44 Startup Idea 4: AI Email HTML Generator 
    37:31 Startup Idea 5: Newsletter Service for Short-Form Creators 

    Mon, 02 Sep 2024
  • 149 - The step by step guide to starting a business from $0

    I’m joined by Adam Robinson who has bootstrapped startups to millions of dollars in revenue, as we deep dive on how we would validate and grow a startup idea.

    1) The Yonder Phone Pouch market is exploding
    • Locks phones away to create "phone-free spaces"
    • Already in schools, concerts, comedy shows
    • Huge potential for innovation (charging, remote unlock, etc.)
    • Adam predicts 98% of middle schools will require in 10 years

    2) How to validate & launch a Yondr competitor:
    • Target affluent customers first (Elon approach)
    • Have 100s of conversations before building
    • Look for "eyes lighting up" as signal
    • Prototype only after strong validation

    3) Growth strategy: Micro-influencer UGC
    • Outreach to 1000s of relevant micro-influencers
    • Send free product, ask for honest posts if they like it
    • No monetary incentives needed for authentic content
    • Aim for breadth of coverage, not mega-influencers

    4) Copywriting Framework
    • Study successful brands in similar space (e.g. Jolie)
    • Use AI (Claude, ChatGPT) to adapt their style
    • Remember: Don't copy, but get inspired and make it your own

    5) The "third way" of building startups:
    • Combine Rework's bootstrapping principles with Y Combinator's focus on product excellence
    • Result: Profitable growth without VC dependency
    • If product is truly excellent, word-of-mouth drives growth

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas 

    🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

    You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

    Spots are limited.

    https://www.communityempire.co/

    📬 Join my free newsletter to get weekly startup insights for free:

    https://www.gregisenberg.com/

    70,000+ people are already subscribed.

    To improve your rankings your business on Google and using AI for SEO, sign up to

    http://boringmarketing.com/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND ADAM ON SOCIAL
    X/Twitter: https://x.com/retentionadam
    LinkedIn: https://www.linkedin.com/in/retentionadam/

    Episode Timestamps:
    0:00 Intro
    02:34 Startup Idea 1: Yondr Phone Pouch 2.0
    09:53 How to validate & launch a Yondr competitor
    18:41 Growth strategy: Micro-influencer UGC
    26:28 Copywriting Framework
    30:43 The "third way" of building startups:

    Thu, 29 Aug 2024
  • 148 - 5 validated startup ideas to get you paid (steal these $1M+/year ideas)

    I’m joined by Chris Koerner who owns 8 RV parks + 7 companies, as we jam on 5 ideas he would start tomorrow:

    1) Content Management for underserved platforms 

    • Instagram Reels can be cross-posted to Facebook
    • FB Reels get massive organic reach (100k+ views/hr)
    • Clickable links allowed in comments (unlike IG)
    • Opportunity: Build a tool/agency to automate this for creators

    2) Programmatic SEO Franchise

    • Use tools like Zapier, TagParrot, Whalesync to create 1000s of local landing pages
    • Target undersaturated home services niches
    • Sell as a "business in a box" for $10k + monthly fee
    • Cheaper than a franchise, potentially huge ROI

    3) Viral-Content Finder

    • Content often goes viral on one platform, unknown on others
    • AI could scan for viral content in your niche across platforms
    • Automatically repurpose & post to your accounts
    • Bonus: Add viral potential prediction feature

    4) "Lifetime Warranty" DTC Brand 

    • Inspired by Shady Rays ($130M sunglasses brand)
    • Offer lifetime replacements, factor cost into pricing
    • Apply to other niches: flip flops, accessories, etc.
    • Key: High margins + emotional connection to product

    5) Shopify Abandoned Cart Call Center 

    • Human outreach converts WAY better than automated messages
    • Target high AOV Shopify stores (100$+)
    • Offer no upfront cost, take % of recovered sales

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas 

    🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

    You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

    Spots are limited.

    https://www.communityempire.co/

    📬 Join my free newsletter to get weekly startup insights for free:

    https://www.gregisenberg.com/

    70,000+ people are already subscribed.

    To improve your rankings your business on Google and using AI for SEO, sign up to

    http://boringmarketing.com/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND CHRIS ON SOCIAL

    X/Twitter: https://x.com/mhp_guy
    Instagram: https://www.instagram.com/thekoerneroffice/
    Youtube: https://www.youtube.com/@thekoerneroffice/videos

    0:00 Intro
    02:16 Startup Idea 1: Content Management for underserved platforms 
    10:24 Startup Idea 2:  Programmatic SEO Franchise
    19:21 Startup Idea 3:  Viral-Content Finder
    27:15 Startup Idea 4:  "Lifetime Warranty" DTC Brand 
    30:46 Startup Idea 5:  Shopify Abandoned Cart Call Center 
    35:09 Most Valuable Platform for Personal Brand Discussion 
    39:42 Greg’s Elon Story

    Tue, 27 Aug 2024
  • 147 - How I use Pinterest and Google Trends to find startup ideas

    In this episode, we dive deep into uncovering validated startup ideas by leveraging anti-trends on Pinterest and Google Trends. I'll walk you through my workflow, showing you exactly how to use these tools to spot emerging trends, identify key problems and solutions, and find creators and websites thriving in these niches. If you're looking for a fresh approach to finding your next big startup idea, this episode is packed with actionable insights you won't want to miss!

    1) What are anti-trends and how to spot them
    •  Anti-trends = opposite of what's hot right now
    • Example: "AI-free" products when EVERYONE is jumping on the AI bandwagon
    •  Why it works: Creates a unique moat + appeals to overlooked market segments
    •  How to spot anti-trends: Real-world observations, Social media chatter, Consumer studies (e.g. recent study shows AI mentions LOWER purchase intent)
    •  Pro tip: Always be on the lookout for what's NOT being talked about

    2) Tool: Pinterest deep dive:
    • Shows monthly/weekly changes
    • Reveals related trends
    • Displays popular pins
    •  Example: "Slow living" trend analysis gives insights into minimalism, cozy bedrooms, etc.

    3) Tool: Google Trends + Glimpse hack:
    • 5-year view of trend growth
    • Related trends
    • Social platform activity
    • Topic maps
    •  Pro tip: Look for steady, sustainable growth rather than spikes

    4) Competitive research workflow:
    1. Use Claude AI to list top creators/websites in your niche
    2. Analyze their traffic/backlinks with Ahrefs
    3. Check creator growth on ViewStats

    5) Key questions to ask:
    • What products/services can I create for this anti-trend?
    • Where's the audience hanging out?
    • Any low-hanging fruit in terms of SEO?
    • Which geographic markets are underserved?

    6) Remember: Anti-trends are about serving overlooked markets
    • There's often less competition and more passionate audiences in these niches
    • Don't be afraid to go against the grain!

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas

    🚀  My FREE 5 day email course to learn how to build a business of the future using the ACP funnel:
    https://www.communityempire.co/free-course

    🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

    You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

    Spots are limited.

    https://www.communityempire.co/

    📬 Join my free newsletter to get weekly startup insights for free:

    https://www.gregisenberg.com/

    70,000+ people are already subscribed.

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    How I use Reddit and AI to find winning startup ideas: https://youtu.be/8vXoI7lUroQ

    Episode Timestamps: 
    00:00 Intro
    00:59 What are anti-trends and how to spot them
    03:12 Tool 1: Pinterest
    07:40 Tool 2: Google Trends 
    08:52 Tool 3: Glimpse
    13:07 Tool 4: Claude AI finding top creators/websites
    15:23 Tool 5: Ahrefs for analyzing traffic/backlinks 
    17:28 Tool 6: ViewStats checking creator growth

    Fri, 23 Aug 2024
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