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The Startup Ideas Podcast

The Startup Ideas Podcast

Greg Isenberg

Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out. For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas

153 - How to become a solopreneur (3 $1M+ startup ideas)
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  • 153 - How to become a solopreneur (3 $1M+ startup ideas)

    I’m joined by Marc Lou, a serial entrepreneur and indie hacker legend, as we explore innovative startup ideas, and his frameworks for content marketing, gamification, and pricing

    1) Sell Digital Products
    • Create courses/ebooks on what you know
    • Focus on life-changing hacks (e.g. better sleep)
    • Use gamma.app for slick lead magnets
    Pro tip: Share your personal journey, not just advice

    2) Document your journey publicly:
    • Share what you're working on (Twitter, YouTube, etc.)
    • Creates initial traction & builds audience
    • Find your authentic voice over time
    Key: Use "I" statements, not "you should" when starting out

    3) Smart pricing strategies:
    • Always use a paywall
    • Don't undervalue your work
    • Research competitor prices
    • Test one-time vs. subscription models
    "When it's cheap, people will undervalue the product." - Mark 

    4) Harness the power of gamification:
    • Inspired by Pokemon Sleep's $100M success
    • Apply to habits: sleep, diet, workouts
    • Use leaderboards, points, rewards

    5) Gamify GitHub commits for devs!
    • Combine Github commits with credit card point system
    • Create leaderboards and scorecards for commits
    • Leverage word of mouth and social for growth

    6) Stripe Atlas alternative for indie hackers 
    • Legal setup & tax optimization
    • Simplify global business setup
    • Explore international business structures
    • Premium support services
    "It's the #1 question I receive on every YouTube video." - Mark on legal advice!

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas 

    🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

    You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

    Spots are limited.

    https://www.communityempire.co/

    📬 Join my free newsletter to get weekly startup insights for free:

    https://www.gregisenberg.com/

    70,000+ people are already subscribed.

    To improve your rankings your business on Google and using AI for SEO, sign up to

    http://boringmarketing.com/

    FIND ME ON SOCIAL
    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND MARC ON SOCIAL
    X/Twitter: https://x.com/marc_louvion
    Youtube: https://www.youtube.com/@marc-lou
    Marc Lou: https://marclou.com

    Episode Timestamps:
    0:00 Intro
    03:26 Startup Idea 1: Sell Digital Products
    10:32 Framework for Content Marketing
    16:21 Framework for Pricing Products
    24:07 Framework for Gamifying Apps/Life
    30:37 Startup Idea 2: Gamify GitHub commits for devs!
    33:07 Startup Idea 3: Stripe Atlas alternative for indie hackers

    Wed, 11 Sep 2024
  • 152 - The ultimate guide to product building with the man who changed software

    I’m joined by Jason Fried, Co-founder and CEO of 37signals, as we deep dive on innovative startup ideas, our frameworks to building products people love, and our thoughts on the current software landscape. 

    1)  The "Scratch-off Ad" app idea:
    • Full-screen ad you scratch off with your finger
    • Blow into mic to clear "dust"
    • Chance to win prizes/coupons
    • Global, once-a-day experience
    Potential: Massive user base, high engagement 

    2) "Shower Door Sketch" app concept:
    • Simulates drawing on steamy shower glass
    • Ephemeral canvas that fogs up & clears
    • Add shower sounds for immersion
    • Screenshot to save ideas
    Perfect for creative brainstorming!

    3) Key insight: Bring real-world experiences to digital
    • Leverage mystery, surprise, uncertainty
    • Create moments that can't be replicated
    • Tap into universal human experiences
    "There's some sort of deeper universal things to tap into here." - Jason

    4)  The power of limitations in software:
    • Time-based experiences (HQ Trivia)
    • Visit-once websites
    • Apps with "open hours"
    Creates scarcity & increases perceived value 

    5) Hobbyist ethos missing in modern software:
    • Early internet had more quirky, fun projects
    • Less focus on monetization, more on exploration
    • Need for "weirder" apps and experiences
    Challenge: How can we make the internet weird again? 

    6)  Cozy software movement:
    • Make apps feel warm, comfortable
    • Contrast to clinical, cold modern design
    • Focus on user experience & delight
    Goal: Create software people genuinely enjoy using 

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas 

    🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

    You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

    Spots are limited.

    https://www.communityempire.co/

    📬 Join my free newsletter to get weekly startup insights for free:

    https://www.gregisenberg.com/

    70,000+ people are already subscribed.

    To improve your rankings your business on Google and using AI for SEO, sign up to

    http://boringmarketing.com/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND JASON ON SOCIAL
    X/Twitter: https://x.com/jasonfried
    LinkedIn: https://www.linkedin.com/in/jason-fried/
    37signals: https://37signals.com/

    Episode Timestamps:
    0:00 Intro
    02:17 Startup Idea 1: The "Scratch-off Ad" app 
    18:44 Startup Idea 2: "Shower Door Sketch" app concept:
    33:43 Frameworks for building products people love

    Mon, 09 Sep 2024
  • 151 - 4 profitable startups from the founder of exploding topics

    Join us for an engaging conversation with Brian Dean, Co-Founder of Exploding Topics I, as we explore a wide range of startup ideas and business opportunities

    1) AI Content Updater for Publishers 
    • Automatically finds & updates outdated content
    • Fixes broken links, outdated stats, irrelevant info
    • Integrates with CMS for seamless updates
    • Target: Large publishers with 1000s of posts
    •  Potential: $1k-$10k/month per enterprise client 

    2) Uber Black of Meal Delivery 
    •  Chef-prepared, high-end meals ($50-$75 per meal)
    • Beautifully presented, like an "Apple product"
    • Target: Tech cities with high-income professionals
    • Potential: Multi-million dollar business in select markets
    • Key insight: There's always a market for premium versions

    3)ADHD Brand & Community 
    • Position ADHD as a potential superpower
    • Create content, products, and community
    • Start with social media to build audience
    • Expand into apps, tools, coaching services
    • Opportunity: No clear market leader in ADHD space yet
    • Pro tip: Name it after a historical figure with ADHD

    4) Content Repurposing Service 
    • Turn blog posts into videos, podcasts, newsletters
    • Target: Content marketers at larger brands
    • Pricing: Per-update model to avoid subscription fatigue
    • Potential: 8-figure agency if executed well

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas 

    🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

    You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

    Spots are limited.

    https://www.communityempire.co/

    📬 Join my free newsletter to get weekly startup insights for free:

    https://www.gregisenberg.com/

    70,000+ people are already subscribed.

    To improve your rankings your business on Google and using AI for SEO, sign up to

    http://boringmarketing.com/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND BRIAN ON SOCIAL
    X/Twitter: https://x.com/BrianEDean
    LinkedIn: https://www.linkedin.com/in/brianedean/

    Episode Timestamps:
    0:00 Intro
    02:11 Startup Idea 1: AI Content Updater for Publishers
    08:25 Startup Idea 2: Uber Black of Meal Delivery 
    18:08 Startup Idea 3: ADHD Brand & Community 
    26:28 Startup Idea 4: Content Repurposing Service

    Wed, 04 Sep 2024
  • 150 - 5 $1M+ startup ideas you can launch tomorrow with $0

    Join us for an engaging conversation with Cody Schneider, Co-Founder and CEO of Swell AI, as we explore a wide range of startup ideas and business opportunities

    1) Canva  Agency 
    •  Create tutorials on how to use Canva
    • Build an audience through YouTube
    • Offer design services to viewers
    • Hire offshore talent for execution
    • Monetize through ads, affiliate links, and services
    • Potential: $80K/month with 80% margins 💰

    2) AI-Generated Type Beats 
    • Use AI to create thousands of "type beats"
    • Upload to YouTube with SEO-optimized titles
    • Monetize through streaming, licensing, and beat sales
    • Top producers making $60K/month
    • Distribution strategy: YouTube + beat marketplaces

    3) Digital Influencers for DTC Brands 
    • Create AI-generated influencers owned by brands
    • Craft narratives and drama for engagement
    • Cheaper and more controllable than human influencers
    • Becomes a digital asset on balance sheets
    • Use tools like Midjourney, DALL-E 2, Stable Diffusion

    4) AI Email HTML Generator 
    • Solve the pain of writing email HTML
    • Create an AI-powered tool with visual preview
    • Target keywords like "email HTML generator"
    • Distribution: AI directories, Google Ads, content marketing
    • Potential: $20K MRR, sellable for $1M+

    5) Newsletter Service for Short-Form Creators 
    •  Help creators monetize through newsletters
    • Creator records 30-min video, you create newsletter
    • Build targeted B2B email lists
    • Monetize through ads and sponsorships
    • Potential: $20K/month per newsletter

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas 

    🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

    You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

    Spots are limited.

    https://www.communityempire.co/

    📬 Join my free newsletter to get weekly startup insights for free:

    https://www.gregisenberg.com/

    70,000+ people are already subscribed.

    To improve your rankings your business on Google and using AI for SEO, sign up to

    http://boringmarketing.com/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND CODY ON SOCIAL
    Cody’s startup: https://www.swellai.com/
    X/Twitter: https://tinyurl.com/5fjdn8d7
    LinkedIn: https://tinyurl.com/28e89f5r

    Episode Timestamps:
    0:00 Intro
    01:44 Startup Idea 1: Canva Agency 
    10:53 Startup Idea 2: AI-Generated Type Beats 
    19:37 Startup Idea 3: Digital Influencers for DTC Brands
    33:44 Startup Idea 4: AI Email HTML Generator 
    37:31 Startup Idea 5: Newsletter Service for Short-Form Creators 

    Mon, 02 Sep 2024
  • 149 - The step by step guide to starting a business from $0

    I’m joined by Adam Robinson who has bootstrapped startups to millions of dollars in revenue, as we deep dive on how we would validate and grow a startup idea.

    1) The Yonder Phone Pouch market is exploding
    • Locks phones away to create "phone-free spaces"
    • Already in schools, concerts, comedy shows
    • Huge potential for innovation (charging, remote unlock, etc.)
    • Adam predicts 98% of middle schools will require in 10 years

    2) How to validate & launch a Yondr competitor:
    • Target affluent customers first (Elon approach)
    • Have 100s of conversations before building
    • Look for "eyes lighting up" as signal
    • Prototype only after strong validation

    3) Growth strategy: Micro-influencer UGC
    • Outreach to 1000s of relevant micro-influencers
    • Send free product, ask for honest posts if they like it
    • No monetary incentives needed for authentic content
    • Aim for breadth of coverage, not mega-influencers

    4) Copywriting Framework
    • Study successful brands in similar space (e.g. Jolie)
    • Use AI (Claude, ChatGPT) to adapt their style
    • Remember: Don't copy, but get inspired and make it your own

    5) The "third way" of building startups:
    • Combine Rework's bootstrapping principles with Y Combinator's focus on product excellence
    • Result: Profitable growth without VC dependency
    • If product is truly excellent, word-of-mouth drives growth

    Want more free ideas? I collect the best ideas from the pod and give them to you for free in a database. Most of them cost $0 to start (my fav)

    Get access: https://www.gregisenberg.com/30startupideas 

    🎯 To build your own portfolio businesses powered by community you might enjoy my membership.

    You'll get my full course with all my secrets on building businesses, peer-groups to keep you accountable, business ideas every single month and more!

    Spots are limited.

    https://www.communityempire.co/

    📬 Join my free newsletter to get weekly startup insights for free:

    https://www.gregisenberg.com/

    70,000+ people are already subscribed.

    To improve your rankings your business on Google and using AI for SEO, sign up to

    http://boringmarketing.com/

    FIND ME ON SOCIAL

    X/Twitter: https://twitter.com/gregisenberg
    Instagram: https://instagram.com/gregisenberg/
    LinkedIn: https://www.linkedin.com/in/gisenberg/

    FIND ADAM ON SOCIAL
    X/Twitter: https://x.com/retentionadam
    LinkedIn: https://www.linkedin.com/in/retentionadam/

    Episode Timestamps:
    0:00 Intro
    02:34 Startup Idea 1: Yondr Phone Pouch 2.0
    09:53 How to validate & launch a Yondr competitor
    18:41 Growth strategy: Micro-influencer UGC
    26:28 Copywriting Framework
    30:43 The "third way" of building startups:

    Thu, 29 Aug 2024
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