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A podcast by the Hungarian Investment Promotion Agency (HIPA) on why investing and reinvesting in Hungary is the real deal, featuring leading investors, senior decision makers and seasoned experts that share insights on FDI trends, best practices and market outlook. Hosted by Levente Hörömpöli-Tóth, senior communications expert, HIPA. Theme song: AlexGrohl - Fashion Hip Hop Rock (Stylish Boy), Pixabay
- 11 - Software-Defined Vehicles: An Arms Race in Full Swing − How Automotive Stakeholders Should Adapt not Just to Survive but to Thrive S01E10
Automotive is being transformed in direction CASE (connected, autonomous, shared, electric), and the pressure has never been higher on stakeholders to adapt. The emergence of Chinese newcomers poses an extra challenge for Europe. Against this backdrop, executives have a super-tough job to steer their companies in uncharted waters.
We asked dr. Róbert Keszte Head of Country Hungary and Head of Operations Business Area Architecture & Networking Continental AG whether there’s a way out of this maze.
Listen to the full show and find out also:
- what European stakeholders have got to learn from Chinese competitors,
- whether supply chain disruptions will become rarer due to the fact that EVs need less parts,
- what causes the recent EV fatigue,
- to what extent foreign workers are needed to keep up growth,
- whether procurement officers can sit back and relax in the post-covid era - what Róbert’s projection is for the near term
Mon, 22 Apr 2024 - 33min - 10 - The Equipment for Mega Trend Automation is Made in Hungary − How Knapp Got its Hungarian Operation Up and Running at Record Speed
Knapp AG is far more than a manufacturer of warehouse automation equipment. It is a technology company that provides solutions to its customers and keep working with them closely in the long run to tend to any of their automation-related needs.
Jörg Bergmann, VP of Operations explained further why tech development won’t cut the need for manpower, how they managed to complete their investment project from site selection to plant opening within just one year, and why he believes HIPA’s support is just extraordinary.
Listen to the full show and find out:
- in what way HIPA’s support is extraordinary compared to its counterparts
- whether Knapp is planning to make human-shaped robots anytime soon, the kind that Amazon uses
- how a company like Knapp can benefit from mega trend automation, and
- whether Mr. Bergmann would do the whole project all over again if he had to
Don’t forget to follow and rate the show. Any comments? Send us a message to komm@hipa.hu.
All rights reserved ©HIPA.
Mon, 25 Mar 2024 - 27min - 9 - Think Scenarios, Respond Fast − How the Wood-Panel Industry Adapts to Change by Embracing Sustainability and Innovation
The recent economic challenges from the energy crisis to inflation to recession have taken a toll on the wood panel industry that is further under constant pressure to comply with sustainability requirements. Swiss Krono, a leading producer of laminate flooring and wood-based panels led by example when it tackled those issues head-on. CEO Martin Brettenthaler, who has left the firm in the meantime, shared the recipe for constant adaption and how it is possible to fight climate change in this energy-intensive sector.
Mon, 04 Mar 2024 - 34min - 8 - Game On − Hungary and Europe in the Global Battery Race
The game is on when it comes to the global battery race. We picked the brain of top-notch experts to put the trends into perspective and find out about the latest in the industry. We also explored potential environmental concerns and the perspectives of riding the R&D wave that holds the promise of benefiting from high value-added activities.
We asked renowned experts from Europe, the US and Hungary to share insights on the topic. The episode features:
· Ágnes Szunomár, Head of Institute of Global Studies at Corvinus University of Budapest
· Dr. Robert Dominko, Research Professor at the National Institute of Chemistry in Slovenia
· Bob Galyen, Chairman of the SAE International Battery Standards Steering Committe
· Péter Kaderják, Managing Director of the Hungarian Battery Association
· Thore Sekkenes, European Battery Alliance Program Director Don’t forget to follow and rate the show. Any comments? Send us a message to komm@hipa.hu.
All rights reserved. HIPA 2024.
Mon, 19 Feb 2024 - 36min - 7 - Can Cancer Ever Become a Managed Disease? − How AI-driven Cancer Research in Hungary Can Help Make It Happen
Many people don’t know the birthplace of digital pathology is Budapest, and a thriving local ecosystem has now paved the way for a new Pathology Innovation Incubator that is meant to take AI-driven cancer diagnostics to the next level. We asked the CEOs of the two global leaders that teamed up for the effort, Mr. Steven Lynum of Epredia and Dr. Béla Molnár of 3DHistech, to talk about the potential this endeavor holds, the role the Hungarian operation can play in the process, and most of all, whether cancer could become a chronic disease that can be managed like diabetes.
Our guests also reflected on
- the chances that waiting times in Hungary could be cut because these efforts take place in Hungary
- what challenges scientists face when using AI to support cancer diagnostics
- staying competitive with emerging companies
- what might be possible if infinite funds were available for cancer research
Read the summary of, and find more links to, the podcast at https://hipa.hu/podcast/, and don’t forget to follow and rate it. Any comments? Send us a message to komm@hipa.hu.
Check out our brand-new editorial content, HIPA Stories – Behind the Ribbon Cutting that showcases exciting tales of the local investor community in the form of in-depth reports. All articles are available at https://hipa.hu/report/.
All rights reserved ©HIPA Nonprofit Zrt. - Hungarian Investment Promotion Agency.
Wed, 10 Jan 2024 - 26min - 6 - Quality of Life, a Key Driver of BSC Site Selection − Business Services Hungary 2023 Recap
Thanks to the cooperation between HIPA, AmCham Hungary and ABSL Hungary a comprehensive survey is conducted every year to give a snapshot of the state of play of the sector. HIPA’s flagship event Business Services Hungary 2023 revealed and assessed the latest findings, and this episode provides a recap of those insights.
Listen to the full show now, and find out:
- why quality of life is gaining on significance when it comes to BSC site selection - how TIER2 cities can propel the BSC industry to new highs - what the local talent pipeline has got to offer to the sector - why cooperation is key for stakeholders for the sake of sector branding
Don’t forget to follow and rate the show. Any comments? Send us a message to komm@hipa.hu.
Tue, 19 Dec 2023 - 41min - 5 - No Demon Mode Please − The secret sauce of productivity enhancement and what missing IT pros have to do with Gogol
IT expert John Ford is someone living and breathing software development in Hungary, and as such he is the right person to elaborate how the country’s economic and FDI landscape has evolved in the past one and half decades. Because of his profession, John is also a master of productivity, so we asked him what needs to be done to improve that key indicator on the macro level.
One thing is for sure in that regard, though: he doesn’t believe in Elon Musk’s ‘demon mode’-type leadership as he rather relies on the power of encouragement.
John also reflected on
what 44,000 allegedly missing IT professionals have to do with Gogol’s Dead Souls to what extent he’s perceiving the strategic shift to knowledge-intensive investments whether AI is a silver bullet when it comes to labor shortage and productivity, and why it was the perfect choice for him to live in HungaryRead the summary of, and find more links to, the podcast at https://hipa.hu/podcast/, and don’t forget to follow and rate it. Any comments? Send us a message to komm@hipa.hu.
Check out our brand-new editorial content, HIPA Stories – Behind the Ribbon Cutting that showcases exciting tales of the local investor community in the form of in-depth reports. All articles are available at https://hipa.hu/report/.
All rights reserved ©HIPA Nonprofit Zrt. - Hungarian Investment Promotion Agency.
Fri, 17 Nov 2023 - 44min - 4 - Incentives Alone Just Won’t Land a Deal − Today’s Driving Forces Behind Site Selection
Site selection is a long process, it is not just about finding the location, but looking at all business factors that make an operation competitive. In this episode of Invest in Hungary we explored what the general aspects and the latest trends of site selection are, why mega projects matter, and what it takes to land a key project.
Our guest on the show was Ms. Didi Caldwell, a senior principal and partner of Global Location Strategies and a prominent member of The Site Selectors Guild.
Read the summary of the podcast at https://hipa.hu/podcast/, and don’t forget to follow and rate the show. Any comments? Send us a message to komm@hipa.hu.
Check out our brand-new editorial content, HIPA Stories that showcases exciting tales of the local investor community in form of in-depth reports. All articles are available at https://hipa.hu/report/. All rights reserved ©HIPA Nonprofit Zrt. - Hungarian Investment Promotion Agency.
Tue, 07 Nov 2023 - 33min - 3 - The Beauty of Constant Variety − Why the Business Services Sector thrives in Hungary
The Hungarian Business Services sector is known for being super crisis-proof: up to 10,000 were added to the payroll even during the pandemic. But what does such extraordinary dynamics have to do with, and how can so many companies successfully find enough skilled workers in a job market where the hunt for talent gets fiercer by the day?
We asked Veronika Spanarova, Managing Director and Country Head for Hungary at Citi to share her thoughts on the topic who, in her capacity as Board Member-at-Large of AmCham Hungary, also elaborated on how AmCham can contribute to the competitiveness of the country.
Read the summary of the podcast at hipa.hu, and don’t forget to follow and rate the show. Any comments? Send us a message to komm@hipa.hu.
Check out our brand-new editorial content, HIPA Stories that showcases exciting tales of the local investor community in form of in-depth reports. All articles are available at https://hipa.hu/report/.
All rights reserved ©HIPA Nonprofit Zrt. - Hungarian Investment Promotion Agency.
Mon, 23 Oct 2023 - 25min - 2 - In the Name of Passion - Kometa CEO on the Healthy Food Paradigm Shift and the Role of Optimism in Business
Under his Hones Food concept CEO and co-founder of Kometa, Giacomo Pedranzini strives to strike a balance between mass production, high quality and affordable prices with the aim to provide healthy meat products for the largest possible number of people.
In this episode, the Italian executive, who received the “Expat CEO of the Year Award” in 2022 and has been living in Hungary for early three decades, shares his vision about what it takes to drastically cut working hours at his company and how that valuable extra free time should be used, why Hungary’s response to the energy crisis was wise, and why higher food prices are not necessarily that bad after all.
Read the summary of the podcast at hipa.hu, and don’t forget to follow and rate the show. Any comments? Send us a message to komm@hipa.hu.
Check out also our brand-new editorial content, HIPA Stories that showcases exciting tales of the local investor community in the form of in-depth reports. All articles are available at hipa.hu. All rights reserved ©HIPA Nonprofit Zrt. - Hungarian Investment Promotion Agency.
Mon, 09 Oct 2023 - 23min - 1 - How Hungary Turns the Challenges of Transition Into Opportunities - HIPA at IAA Mobility 2023
We are kicking off the first season with a special edition given that HIPA attended the world’s largest mobility event, IAA Mobility 2023 as an exhibitor in Munich. The gathering mobilized 600-plus exhibitors, over 500 renowned speakers and hundreds of thousands of visitors to view and test pioneering mobility concepts first-hand on site and downtown There was a lot going on, so, here’s a snapshot of what happened there from HIPA’s perspective. Buckle up now, and let’s go for a ride!
Read the summary of the podcast at hipa.hu, and don’t forget to follow and rate the show. Any comments? Send us a message to komm@hipa.hu.
Check out our brand-new editorial content, HIPA Stories that showcases exciting tales of the local investor community in the form of in-depth reports. All articles are available at hipa.hu.
All rights reserved ©HIPA Nonprofit Zrt. - Hungarian Investment Promotion Agency.
Tue, 26 Sep 2023 - 17min
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